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Is Atlanta still the ‘Hollywood of the South’? A film boomtown faces a test

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Is Atlanta still the ‘Hollywood of the South’? A film boomtown faces a test


ATLANTA (AP) — Chris Ratledge used to make as much as $9,500 a week working on film sets around Atlanta. Now, he’s on food stamps.

The 48-year-old digital imaging technician moved from Indiana to Georgia in 2017 as studios — lured by generous tax credits — turned Atlanta into the “Hollywood of the South,” the backdrop for hundreds of productions like “The Hunger Games,” “Stranger Things” and more than a dozen Marvel blockbusters.

Ratledge said the work was grueling — 70-hour weeks were normal — but the $72-an-hour pay was transformative. “I paid off three years of back taxes in one year, just from the money I made,” says Ratledge, who worked on the Netflix movie “Red Notice,” as well as shows like TBS’ “Miracle Workers” and Starz’s “P-Valley.”

Those times are long gone: Ratledge has worked just four days on set since May 2024.

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Instead, he’s been working part-time at the front desk of a local tennis center and stringing rackets on the side, trying somehow to support his family of four on $15 an hour without health insurance. His wife, a cancer survivor, has started cleaning houses a few days a week, and they’ve downsized their rental home. But their $2,000-a-month income hardly even covers their rent, a shortfall that has left Ratledge in debt and deeply depressed.

“All I want for Christmas is for my film career back,” Ratledge wrote on Instagram in December.

Georgia’s boom goes bust

After hitting a peak of $4.4 billion in 2022, spending on film and TV production in Georgia has tumbled, reaching just $2.3 billion in the last fiscal year, as total productions dropped from 412 in 2022 to 245 last year. The decline accelerated after the 2023 writers and actors strikes halted productions for months, dealing a blow to an industry still recovering from COVID-19 shutdowns.

“We saw a lot of productions start looking overseas, knowing that they wouldn’t have another work stoppage,” said Lee Thomas, the deputy commissioner of the Georgia Film Office. “We knew that it would be like a reset to the industry … but it certainly was a bigger, harder fall than we anticipated — and longer.”

Marvel has left Georgia’s market — its last movie filmed there was 2025’s “Thunderbolts” — and shifted its massive productions to the United Kingdom, where labor and production costs are cheaper. Streamers like Netflix are also increasingly filming abroad, while producing fewer shows in general. Other states, including California and Texas, have upped incentives to compete with Georgia’s tax credits, which can cover up to 30% of production costs.

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Local industry Facebook groups are filled with complaints about a lack of work, with some people griping about well-established veterans taking up the few jobs available, said Monique Younger, an Atlanta costume supervisor. Younger says her work is less than half what it once was, making her “feel a little bit useless.”

Jen Farris, an Atlanta native and longtime location scout, said she used to reject offers because she had too much work. Now, she’s navigating two- or three-month gaps in between projects, forcing her to “watch her pennies.”

“You just pray that you have nested away enough to float a little bit,” she said.

Training crews for an uncertain future

Despite the bleak landscape, Shadowbox Studios, one of metro Atlanta’s largest soundstage operators, is betting on the area’s future and has urged local filmmakers and industry leaders to rethink what’s possible.

Shadowbox has been pitching its mammoth spaces to everyone from indie filmmakers to content creators and esports organizers. But it also wants to make sure the city’s crew base remains robust.

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Atlanta has for years served as the country’s “antidote” to Hollywood blockbusters moving overseas, said Shadowbox COO Mike Mosallam, pointing to the city’s experienced crews, comparatively lower production costs, extensive soundstage space and diverse landscapes. Keeping that talent pipeline strong is key to keeping more productions from leaving, he said.

In November, Shadowbox hosted about 25 Black college students for Backlot Academy, a program launched in 2022 to diversify the ranks of professions where personal connections often determine who gets hired.

Veteran crew members taught the participants how to decipher call sheets, use walkie-talkie lingo and survive 12-hour days on their feet. Participants could enroll for free in a multiweek digital course on the ins and outs of production and get mentorship as they try to book their first gig.

Trainee Julian Williams grew up in Atlanta and watched his city become a playground for Hollywood. One of the “Alvin and the Chipmunks” movies was even filmed on his street. Now a 24-year-old digital media student at Georgia Piedmont Technical College, Williams is determined to break into the industry as a production assistant, with the hope of one day becoming an assistant director.

He’s prepared to follow his film dreams wherever they lead, but for now, he’s betting on Atlanta and its collaborative film community.

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“People are genuinely helpful and willing to share what they know,” Williams said.

Among those helping Williams and the other trainees was Joseph Jones, a Backlot alumnus who credits Shadowbox with helping him embark on a rewarding career as a production assistant. “It changed my life,” said Jones, 53, who spent years working in hotels but always knew he wanted to work on films.

But Shadowbox officials aren’t downplaying reality: The industry is down, especially in Atlanta. On the day of the training, just one of Shadowbox’s nine soundstages was booked for a production, said Jeremiah Cullen, director of sales.

Cullen said Shadowbox has been forced to adapt, cutting deals to meet filmmakers’ budgets while frequently calling former clients to see how they can fit their needs.

“Hey, we miss you on the lot,” he tells them. “You got anything cooking?”

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Searching for a reset

Ratledge grew up loving movies, too, especially when, as a 9-year-old, he saw his rural Indiana town of Milan immortalized in 1986’s “Hoosiers.” He has continued to reach out to his network, but he’s ready to move on.

Ratledge said he isn’t looking for a miracle — just one steady TV job that would give him breathing room to stabilize his finances and figure out his next move. A five- or six-month series, he said, would allow him to restore his health insurance, file for bankruptcy and “hit the reset button.”

“I don’t think I’m any different than the people who worked in Detroit when the auto industry collapsed in the ’70s and everything went overseas,” he said.

It’s a concern even President Donald Trump has weighed in on, calling last year for tariffs aimed at keeping film production in the U.S. — a plan that experts have called vague and impractical.

Thomas, of the Georgia Film Office, said that business is up significantly from the last fiscal year. She partially credits the rebound to a new state law that allows Georgia’s tax incentives to apply to more types of productions, including short-form vertical videos and free ad-supported streaming channels like Tubi.

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Some Atlanta veterans still see a path forward, including Farris, the location scout. She said too many talented, creative people are in Atlanta for it all to simply fade away.

“People moved their families here. They’re raising children here. This wasn’t just about film,” she said. “It changed our landscape — it brought in brilliant new minds. Artists. Creators. And I really believe Georgia will find a way to foster an entirely new wave of artistic possibility.”



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Atlanta, GA

Man injured in shooting after crowd gathered in NW Atlanta

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Man injured in shooting after crowd gathered in NW Atlanta


A man is recovering after he was shot during a crowd dispute early Thursday morning in northwest Atlanta. 

What we know:

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Atlanta police say the shooting happened around 12:30 a.m. in the 1500 block of Joseph E. Boone Boulevard NW. Investigators determined the gunfire started during a dispute within a crowd gathered in the area.

When officers arrived at the scene, the crowd had already run away. The man who was shot was alert and conscious when he was taken to a nearby hospital.

What we don’t know:

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Police have not yet identified the person who opened fire or released the name of the victim. 

It is also unclear what exactly sparked the dispute or the current medical status of the man who was shot.

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The Source: Information in this article comes from the Atlanta Police Department. 

NW AtlantaCrime and Public SafetyNews



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Atlanta, GA

Olson's clutch walk-off blast keeps Braves flying high

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Olson's clutch walk-off blast keeps Braves flying high


ATLANTA — Matt Olson extended the Braves tremendous early-season success by drilling a ninth-inning walk-off homer in a 4-3 win over the Tigers on Wednesday night at Truist Park.
Olson’s two-run homer off former Braves closer Kenley Jansen capped a ninth-inning rally that began with Ozzie Albies drawing a walk.



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Atlanta, GA

‘Little Women: Atlanta’ star Ms. Juicy Baby arrested in Georgia

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‘Little Women: Atlanta’ star Ms. Juicy Baby arrested in Georgia


“Little Women: Atlanta” star Ms. Juicy Baby is facing legal trouble.

ATLANTA, GA – JANUARY 31: Ms. Juicy Baby attends the 2019 Super Bowl Gospel Celebration at Atlanta Symphony Hall on January 31, 2019 in Atlanta, Georgia. (Photo by Marcus Ingram/Getty Images for BET)

Ms. Juicy, real name Shirlene King-Pearson, was arrested in Winder, Ga. And charged with two offenses: allegedly driving with a suspended license and without insurance, according to a report from E! News.

The incident occurred on April 18 around 7 p.m. and she was released close to six hours later by the Barrow County Sheriff’s Office.

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The reality star paid two separate bonds via a bondsman, one for $2,214 and another for $1,510, to be released.

Ms. Juicy rose to fame on Lifetime’s “Little Women: Atlanta” in 2016, documenting her life as a four-foot-tall woman.

ATLANTA, GA - JANUARY 09:  Shirlene 'Ms. Juicy Baby' Pearson attends

ATLANTA, GA – JANUARY 09: Shirlene ‘Ms. Juicy Baby’ Pearson attends “Growing Up Hip Hop Atlanta” season 2 premiere party at Woodruff Arts Center on January 9, 2018 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for WEtv)

According to her personal website, in addition to her reality TV and acting work, she has “launched her own successful clothing line which includes her trademark slogans and one-liners, her own bobblehead where you can hear her signature phrases and quick one-liners, as well as her own sunglasses line, Eminence Eyewear by Juicy.”

She apparently faced some health issues in the recent past, posting on Instagram in April 2022 that she had been hospitalized and “stabilized in the ICU,” but did not specify the cause.

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ATLANTA, GA - SEPTEMBER 01:  Shirlene 'Ms. Juicy Baby' Pearson attends The

ATLANTA, GA – SEPTEMBER 01: Shirlene ‘Ms. Juicy Baby’ Pearson attends The “Bobby-Q” Atlanta Premiere Of “The Bobby Brown Story” at Atlanta Contemporary Arts Center on September 1, 2018 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for BET)

A month later, her a statement was posted to her page confirming she was out of the ICU after suffering a stroke.

“Ms Juicy is a very private person and wants everyone to know she is fighting and ready to go home,” the post read. “She wants to thank her fans for showing so much love and keeping her in their prayers.”

Follow us on Instagram @WeArePauseRewind for all your pop culture obsessions.





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