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Is Atlanta still the ‘Hollywood of the South’? A film boomtown faces a test

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Is Atlanta still the ‘Hollywood of the South’? A film boomtown faces a test


ATLANTA (AP) — Chris Ratledge used to make as much as $9,500 a week working on film sets around Atlanta. Now, he’s on food stamps.

The 48-year-old digital imaging technician moved from Indiana to Georgia in 2017 as studios — lured by generous tax credits — turned Atlanta into the “Hollywood of the South,” the backdrop for hundreds of productions like “The Hunger Games,” “Stranger Things” and more than a dozen Marvel blockbusters.

Ratledge said the work was grueling — 70-hour weeks were normal — but the $72-an-hour pay was transformative. “I paid off three years of back taxes in one year, just from the money I made,” says Ratledge, who worked on the Netflix movie “Red Notice,” as well as shows like TBS’ “Miracle Workers” and Starz’s “P-Valley.”

Those times are long gone: Ratledge has worked just four days on set since May 2024.

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Instead, he’s been working part-time at the front desk of a local tennis center and stringing rackets on the side, trying somehow to support his family of four on $15 an hour without health insurance. His wife, a cancer survivor, has started cleaning houses a few days a week, and they’ve downsized their rental home. But their $2,000-a-month income hardly even covers their rent, a shortfall that has left Ratledge in debt and deeply depressed.

“All I want for Christmas is for my film career back,” Ratledge wrote on Instagram in December.

Georgia’s boom goes bust

After hitting a peak of $4.4 billion in 2022, spending on film and TV production in Georgia has tumbled, reaching just $2.3 billion in the last fiscal year, as total productions dropped from 412 in 2022 to 245 last year. The decline accelerated after the 2023 writers and actors strikes halted productions for months, dealing a blow to an industry still recovering from COVID-19 shutdowns.

“We saw a lot of productions start looking overseas, knowing that they wouldn’t have another work stoppage,” said Lee Thomas, the deputy commissioner of the Georgia Film Office. “We knew that it would be like a reset to the industry … but it certainly was a bigger, harder fall than we anticipated — and longer.”

Marvel has left Georgia’s market — its last movie filmed there was 2025’s “Thunderbolts” — and shifted its massive productions to the United Kingdom, where labor and production costs are cheaper. Streamers like Netflix are also increasingly filming abroad, while producing fewer shows in general. Other states, including California and Texas, have upped incentives to compete with Georgia’s tax credits, which can cover up to 30% of production costs.

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Local industry Facebook groups are filled with complaints about a lack of work, with some people griping about well-established veterans taking up the few jobs available, said Monique Younger, an Atlanta costume supervisor. Younger says her work is less than half what it once was, making her “feel a little bit useless.”

Jen Farris, an Atlanta native and longtime location scout, said she used to reject offers because she had too much work. Now, she’s navigating two- or three-month gaps in between projects, forcing her to “watch her pennies.”

“You just pray that you have nested away enough to float a little bit,” she said.

Training crews for an uncertain future

Despite the bleak landscape, Shadowbox Studios, one of metro Atlanta’s largest soundstage operators, is betting on the area’s future and has urged local filmmakers and industry leaders to rethink what’s possible.

Shadowbox has been pitching its mammoth spaces to everyone from indie filmmakers to content creators and esports organizers. But it also wants to make sure the city’s crew base remains robust.

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Atlanta has for years served as the country’s “antidote” to Hollywood blockbusters moving overseas, said Shadowbox COO Mike Mosallam, pointing to the city’s experienced crews, comparatively lower production costs, extensive soundstage space and diverse landscapes. Keeping that talent pipeline strong is key to keeping more productions from leaving, he said.

In November, Shadowbox hosted about 25 Black college students for Backlot Academy, a program launched in 2022 to diversify the ranks of professions where personal connections often determine who gets hired.

Veteran crew members taught the participants how to decipher call sheets, use walkie-talkie lingo and survive 12-hour days on their feet. Participants could enroll for free in a multiweek digital course on the ins and outs of production and get mentorship as they try to book their first gig.

Trainee Julian Williams grew up in Atlanta and watched his city become a playground for Hollywood. One of the “Alvin and the Chipmunks” movies was even filmed on his street. Now a 24-year-old digital media student at Georgia Piedmont Technical College, Williams is determined to break into the industry as a production assistant, with the hope of one day becoming an assistant director.

He’s prepared to follow his film dreams wherever they lead, but for now, he’s betting on Atlanta and its collaborative film community.

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“People are genuinely helpful and willing to share what they know,” Williams said.

Among those helping Williams and the other trainees was Joseph Jones, a Backlot alumnus who credits Shadowbox with helping him embark on a rewarding career as a production assistant. “It changed my life,” said Jones, 53, who spent years working in hotels but always knew he wanted to work on films.

But Shadowbox officials aren’t downplaying reality: The industry is down, especially in Atlanta. On the day of the training, just one of Shadowbox’s nine soundstages was booked for a production, said Jeremiah Cullen, director of sales.

Cullen said Shadowbox has been forced to adapt, cutting deals to meet filmmakers’ budgets while frequently calling former clients to see how they can fit their needs.

“Hey, we miss you on the lot,” he tells them. “You got anything cooking?”

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Searching for a reset

Ratledge grew up loving movies, too, especially when, as a 9-year-old, he saw his rural Indiana town of Milan immortalized in 1986’s “Hoosiers.” He has continued to reach out to his network, but he’s ready to move on.

Ratledge said he isn’t looking for a miracle — just one steady TV job that would give him breathing room to stabilize his finances and figure out his next move. A five- or six-month series, he said, would allow him to restore his health insurance, file for bankruptcy and “hit the reset button.”

“I don’t think I’m any different than the people who worked in Detroit when the auto industry collapsed in the ’70s and everything went overseas,” he said.

It’s a concern even President Donald Trump has weighed in on, calling last year for tariffs aimed at keeping film production in the U.S. — a plan that experts have called vague and impractical.

Thomas, of the Georgia Film Office, said that business is up significantly from the last fiscal year. She partially credits the rebound to a new state law that allows Georgia’s tax incentives to apply to more types of productions, including short-form vertical videos and free ad-supported streaming channels like Tubi.

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Some Atlanta veterans still see a path forward, including Farris, the location scout. She said too many talented, creative people are in Atlanta for it all to simply fade away.

“People moved their families here. They’re raising children here. This wasn’t just about film,” she said. “It changed our landscape — it brought in brilliant new minds. Artists. Creators. And I really believe Georgia will find a way to foster an entirely new wave of artistic possibility.”



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Atlanta, GA

Flash flood warning issued as heavy rain falls across Atlanta

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Flash flood warning issued as heavy rain falls across Atlanta


ATLANTA, Ga. (Atlanta News First) — Heavy downpours in the city of Atlanta has prompted the National Weather Service to issue a flash flood warning and had closed all lanes of the Downtown Connector.

The rain caused several issues on roads. There are also reports of flooding along North Avenue in the city.

>> First Alert Radar

An Atlanta News First viewer showed video of a Waymo, an autonomous car, stuck in the flooded waters along North Avenue near Piedmont Avenue.

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>> Latest Forecast

A flash flood warning was issued for Atlanta.(Atlanta News First)

The northbound lanes of the Downtown Connector were closed between Freedom Parkway and Peachtree and Pine streets exits since after 5 p.m. Shortly after 6:30 p.m., traffic started moving again.

The National Weather Service is expected to upgrade the flood warning to “considerable.”

Some areas in Downtown Atlanta saw more than 2-inches and up to 3-inches of rain fall in a short period of time, according to First Alert Meteorologist Patrick Pete.

Feel more informed, prepared, and connected with FOX Carolina. For more free content like this, download our apps.

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Copyright 2026 WHNS. All rights reserved.



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Atlanta, GA

Georgia family’s decision to donate son’s organs helps save dozens of lives

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Georgia family’s decision to donate son’s organs helps save dozens of lives


This spring marks five years since LifeLink of Georgia and Piedmont Atlanta Hospital partnered to create a space dedicated to families of loved ones going through the organ donation process. 

While thousands of Georgians are still waiting, the Donor Care Unit at Piedmont Atlanta is recognizing a milestone as they march on to save and extend more lives.

More than a thousand names are on the ‘Tree of Life’ wall of LifeLink of Georgia’s offices. Their names are marked to remember the more than 3700 life-saving organ donation gifts through the unit in 2025 alone. It’s a milestone that would not exist without families like Kruchtens. 

Jed and Veronica Kruchen of Forsyth County did not need much convincing. Their son Finley, a 6-foot-4 varsity football player at Denmark High School, died in October 2024 after suffering a pulmonary embolism. He was 17. 

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“His favorite book was ‘The Giving Tree’ growing up,” Jed Kruchten said. “We both looked at each other… of course, that’s what he would want to do. There’s zero cost, and you help save lives. Why wouldn’t you do it?”

Finley donated a kidney and his heart to a 55-year-old man. A 15-year-old girl received his other kidney. He gave the gift of sight to another person and dozens more were helped through tissue donation. 

“One life. One body. What you have can help 70 people,” Jed said. 

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Three months after Finley died, Jed and Veronica launched the LL74 Finley Kruchten Foundation, giving scholarships to students. Two years in, applicants are still writing about Finley by name. 

“He was described this year as legendary,” Veronica said. 

Finley’s final days were spent inside the Donor Care Unit – one of only a handful in the country. 

It does not look like a traditional intensive care unit by design. Inside, it has six ICU beds, private family rooms, and quiet spaces built for the hardest conversations. 

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“Everybody shows up, whether it’s LifeLink or Piedmont Atlanta team members, with that intent, that compassion, solely based on honoring our donors and honoring the donor families,” said Hope Weed, executive director of LifeLink of Georgia. 

Still, the need is great. More than 3 thousand Georgians are currently on the national transplant waiting list. Nationally, that number exceeds 109 thousand. 

“There’s only 36% of Georgians that are signed up,” Weed said. “That’s why we always encourage people to learn more about organ donation. Registered donors are key.”

Georgians can register as organ donors in about 60 seconds at 

mystorycontinues.com through LifeLink’s platform. Residents can also designate their donor status when renewing a driver’s license or hunting and fishing license. And to learn more about Riley’s story, visit their foundation’s website at LL74.org.

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Atlanta, GA

Atlanta United caught ball watching at Epcot in feeble U.S. Open Cup exit

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Atlanta United caught ball watching at Epcot in feeble U.S. Open Cup exit


Well, that was straight up awful. Absolutely atrocious by Atlanta United in the U.S. Open Cup, a.k.a. the one significant chance they’ve had at a trophy in years. The team stayed down in the central Florida city after the 1-1 draw on Saturday in league play, but unfortunately all hopes that they’d improve in a more meaningful match were answered in the first 15 minutes. Here are the final whistle thoughts from the Mickey Mouse city after a terrible 4-1 loss.

Tactical changes

I won’t sit here and act like the tactical changes that Tata Martino made are entirely at fault. They certainly didn’t help, but they were exacerbated by an unwillingness of players to do their jobs, whether because they were confused or they were incapable.

Players on the backline were thoroughly out of position, as were players in the midfield. The amount of space between Atlanta’s “center backs” and the deepest-lying midfield players when Atlanta was in the attack was quite literally an acre. Orlando was able to hit on 1v1’s against Jayden Hibbert, even a 2v1 at one moment, all evening long. It was truly a tactical mismatch for the Five Stripes and one to which the players never adjusted.

Players

If you’re not going to commit to playing the entire game, you don’t need to be here. I don’t care if your position is water boy, if you aren’t putting 110% in the defense and the attack, you have to go. It’s one thing to make mistakes, it’s another entirely to sit around and watch someone go up for a free header in your own box or witness your entire defense get hammered while you and 5 other players watch from the attacking half.

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There are a drastic set of moves that need to be made in the summer and one can only hope Chris Henderson, Mauricio Culebro, and the rest of the front office can make them happen. This tactical change just showed that the team appears incredibly one-dimensional and can only be at their best when they don’t have to change much of anything.

I’d love to dive more into how bad this one was but honestly, those two points basically sum up the entire season so far. Fans have an absolute right to be sickened by how bad Atlanta United played in this match. Barring Jay Fortune, Cooper Sanchez, and Saba, I struggle to find a player that showed much heart in this one. Forget playing well, because no one did that, but the spirit and the desire to play for the badge over the chest was missing tonight. Cancel the flight for the players and make the drive back up I-75 from Orlando, since that’s what the three fans who made the trek down there have to do.

Let us know below what you thought of the match.



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