Fitness
This is how much exercise you should be doing per day, according to experts
Exercise is good for you. Even in today’s social media-led world of differing opinions, I think most people can agree on that. But experts are often hit with the same question – how much exercise should I be doing?
As with the answer to most fitness questions, it depends. It depends on what your goals are, where your starting point is and your wider situation. However, I still think it’s an important question for the average person to ask.
Why? Because most people are incredibly busy, and fitting your fitness efforts into an already rammed weekly routine can be tricky. Knowing a ball-park figure to aim for, and some tricks for achieving it, can bridge the gap between someone doing no exercise and someone doing some exercise. And as you’ll find out, this can make a significant difference to your health.
So, I spoke with a cohort of industry-leading experts to determine how much exercise the average person should be doing each day for optimal health.
How much exercise should you do each day?
If I could have you take one thing away from this feature, it would be that movement in any form is usually worthwhile. It doesn’t matter if you can’t commit to a full hour in the gym or hit 10,000 steps a day, “every move counts towards better health”, according to the latest World Health Organisation guidelines on physical activity.
Small amounts of movement can have an impressive impact, whether that’s swapping escalators for stairs where possible or squeezing in a five-minute bodyweight workout wherever you can.
I would also suggest establishing weekly targets, rather than daily ones, as this provides more margin for error amid the unpredictability of life, and can better reflect your consistent behaviours over time. Now, over to the experts.
“Most evidence shows that even doing very small amounts of exercise or physical activity is beneficial for health, but more is better for us,” says Dr Richard Blagrove, a senior lecturer in physiology at Loughborough University.
“For example, even burning 500 kcal per week shows reductions in risk of mortality compared to being completely inactive – according to a study in the British Journal of Sports Medicine.”
“The same is true for resistance training. Doing only one set of lifting heavy a couple of times per week, to repetition failure, shows benefits to maximum strength that confer benefits to functional performance. But again, doing more than one set is more beneficial in a dose-response way.”
Read more: 21 best men’s gym bags for carrying all your workout kit
Walking
A similar approach can be applied to walking, says Dr Elroy Aguiar, an assistant professor of exercise science in the University of Alabama’s department of kinesiology.
“The research suggests that the ideal combination for getting most benefits would be walking around 7,000 to 8,000 steps per day, in terms of volume, and part of that should include 20 to 30 minutes of walking at 100 to 130 steps per minute or faster,” he explains.
A study by the University of Granada concluded that, “if we focus on the risk of dying from cardiovascular disease, most of the benefits are seen at around 7,000 steps [per day]”, while 8,000 steps would “significantly reduce the risk of premature death”. It found that faster walking has similar benefits too.
“But the new WHO messaging also says that all movement counts to some degree,” Dr Aguiar adds. “Accumulating little bursts of activity throughout the day just to elevate your heart rate and your metabolic rate a little bit – like walking a bit faster or further to your car – still counts in terms of exercise.”
A large meta-analysis published in the European journal of preventive cardiology concluded that there was a significant link between higher step counts and a lower risk of both all-cause mortality (any reason someone might die) and cardiovascular mortality (death due to diseases of the heart and blood vessels).
These benefits could be seen from daily step totals as low as 3,867 for all-cause mortality and 2,337 for cardiovascular mortality – a far cry from 10,000. Better yet, increasing your daily step total by 1,000 “correlated with a significant reduction of all-cause mortality of 15 per cent, and similarly, a 500-step increment correlated with a reduced risk of CV mortality of seven per cent”.
In plain terms: a little movement can do a lot of good. However, as a blanket rule, Dr Aguiar points to the WHO guidelines, which have also been adopted by the NHS.
Physical activity guidelines
“Adults should aim to do strengthening activities that work all the major muscle groups (legs, hips, back, abdomen, chest, shoulders and arms) on at least two days a week,” the NHS website states.
“[They should] do at least 150 minutes of moderate-intensity activity a week, or 75 minutes of vigorous-intensity activity a week, spreading exercise evenly over four to five days a week, or every day.”
The NHS also recommends minimising the time you spend sitting or lying down, and breaking up lengthy sedentary periods with a spot of activity. On the whole, these figures are a good benchmark and worth keeping top of mind.
Strength training
One area I haven’t addressed from these guidelines is strength training. The WHO guidelines highlight that doing this twice per week can yield impressive results and we now know due to recent studies that strength training can be especially beneficial for bone and muscle strength in midlife, as hormones start to change.
“The evidence suggests that lifting weights regularly – a couple of times per week – improves body composition, glucose homeostasis [linked to risk of type 2 diabetes], muscle mass, cognitive function, metabolic processes and mobility,” says Dr Blagrove.
If you’re thinking of committing to a couple of strength training sessions per week, leading strength coach Dan John recommends full-body workouts for the best results. And these can be as short as 10 minutes for beginners.
“The body is one piece,” he says. “For example, walking is not just for your feet or ankles or legs or butt. Walking does marvels for the spinal column. Walking does marvels for the eyes and the vestibular system. It’s a whole-body movement.”
He recommends focussing on “movements, not muscles” and including an element of pushing, pulling, hinging (at the hips), squatting and carrying in each week of your training.
As case studies, he shares two of his favourite quick kettlebell workouts, which cover most bases; the humane burpee and the SparHawk.
Or, if you want more flexibility in your exercise plans, you can combine his three favourite kettlebell exercises – the kettlebell swing, goblet squat and Turkish get-up, or press-up if this last option is too tricky – in any way you want.
“[In a workout, I think doing] 75 swings, 15 goblet squats and 15 press-ups [or 10 Turkish get-ups] circles that near perfect volume load for a new person who’s in some kind of shape,” John says.
Cardiovascular exercise
“The only parameter of fitness that strength training tends not to change is cardiorespiratory function, which aerobic-based exercise is needed for,” says Dr Blagrove.
For those newer to fitness, walking will suffice here. But for anyone who has established a decent base level of cardiorespiratory fitness (the ability of the heart and lungs to deliver oxygen to the working muscles), slightly more intense activities like faster-paced running, swimming or cycling might be needed to see improvements in this area.
As for quantity, Dr Blagrove points to research published in the Journal of Strength and Conditioning Research. This suggests that “endurance performance can be maintained for up to 15 weeks when training frequency is reduced to as little as two sessions per week, or when exercise volume is reduced by a third to two-thirds (as low as 13-26 minutes per session), as long as exercise intensity (exercising heart rate) is maintained”.
In other words, a couple of short sessions each week should be enough to maintain many parameters of cardiorespiratory fitness for most people.
Summary
After speaking with experts at the top of their respective fields, there were clear takeaways. Fitness and longevity can seem like complex subjects and often, the sheer volume of data and advice can be off-putting for the average person. To avoid overcomplicating things, here are the key points you should be bearing in mind when it comes to your daily and weekly exercise.
- All movement counts towards better health – just because you don’t have time to walk 10,000 steps per day, run 10k or spend an hour in the gym, that doesn’t negate the impact of any and all activity you are able to do.
- Incidental movement also counts, whether that’s walking from your car to the office or tidying the house.
- Walking further is better, walking faster is better, and combining the two is best for your health.
- The above message applies to most types of exercise: more is usually better, as are higher intensities, but any amount can be beneficial.
- Walking 8,000 steps per day is optimal if you want to maximise your return on investment (in relation to all-cause mortality).
- Small increases in daily steps have been linked to improved health, with benefits starting at roughly 4,000 steps a day for all-cause mortality and 2,500 for cardiovascular mortality.
- Two short (as low as 10 minutes) full-body strength training workouts each week can be enough to trigger impressive results.
- Two short (13-26-minute) bouts of aerobic activity per week is likely enough to maintain or improve cardiorespiratory fitness in most people.
“My main message is for people to simply pick a sport, exercise or physical activity they enjoy and can consistently adhere to long-term,” Dr Blagrove says.
“There isn’t an exercise type or modality that is ‘best’, or a volume threshold that people should be trying to achieve, like 10,000 steps per day. But doing a small amount of something active most days long-term is better than trying to do excessive amounts short-term then quitting because it feels like a chore.”
Read more: 16 best running shoes for all types of runs, tried and tested by our experts
Fitness
13 best fitness watches for 2026, tried and tested
What is the difference between a fitness watch and a smartwatch?
Fitness watches are designed primarily for tracking health and activity, with features like workout modes, heart rate monitoring, GPS and sleep insights, often paired with longer battery life. They’re a good choice if you train regularly or are looking to build healthier habits.
Smartwatches, on the other hand, focus more on lifestyle features like notifications, calls, apps and contactless payments, with fitness tracking as an extra. If you want something that fits seamlessly into everyday life as well as workouts, a smartwatch may be the better option. Some devices sit in the middle, offering a balance of both.
Our round-up includes a mix of dedicated fitness trackers and lifestyle watches, so you’re bound to find one that suits your needs.
What is the best fitness tracker for sleep?
Sleep tracking capabilities vary between devices. Some just total up the number of hours you’re getting, while others break this down into heavy, light and rapid eye movement (REM) sleep. Some also provide a score for the quality of your sleep and offer tips on how to improve it.
All of the watches featured in this round-up offer a solid level of sleep tracking, but if sleep is your main focus, it’s worth considering a dedicated device such as the Oura Ring 4 smart ring or the Garmin Index Sleep Monitor, a lightweight armband designed to be worn overnight – both of which we’ve tested and rated by the Good Housekeeping Institute.
Are fitness trackers waterproof?
All fitness trackers are sweat-proof and many are also waterproof, meaning they can be worn when you’re in the shower or when swimming. If you swim several regularly, look out for a fitness tracker that will monitor your pool sessions, including the number of lengths you swim, as well as the time you’re active and the calories you burn.
Can fitness trackers measure blood pressure?
No, most fitness trackers can’t measure blood pressure directly. However, the Huawei Watch D2, which we’ve tested, does offer on-wrist blood pressure monitoring using an inflatable cuff built into the strap.
If monitoring your blood pressure is a priority, it’s worth investing in a dedicated, clinically validated blood pressure monitor. See our best blood pressure monitors round-up for more information.
Fitness
This Guy First Lost 100 Pounds in 11 Months. He Never Stepped Foot in a Gym.
Ray Bertka, 35, of Hartville, Ohio, knows what it means to put in the work. He’s a self-made success in business, along with his other big roles: being a husband and dad. Ray has led a busy life taking care of everyone but himself. So after years of neglect, Ray got the wake-up call of his life when he saw how much weight he put on. It also gave Ray the push he needed to find discipline in his diet and exercise habits. Once weighing over 300 pounds, Ray is now prepping for his first physique show. Here’s how he did it.
FOR MOST OF my life, I’ve been the big guy. But as an adult, my weight got really out of hand.
The weight gain started gradually in my mid-20s and early 30s. I founded an insurtech (insurance combined with technology) software company called Helixco. At 28, I started serving as both president and CEO. I was 240 pounds. As the business grew, my focus shifted almost entirely to work. Long hours, constant travel, entertaining, and a lot of time behind a desk became the norm. My health simply wasn’t a priority. Adding to my never-ending list of responsibilities was figuring out how to support my family while building the company from the ground up.
I didn’t realize my weight crept up when I ate whatever was available. I didn’t pay attention to how my physical activity was very inconsistent. I didn’t focus on managing my stress. I was miserable, even though I didn’t fully admit it at the time. And soon enough, it all caught up with me.
For two to three years I hovered around 285 pounds. During that period, I dealt with frequent panic attacks, anxiety, and heart palpitations. At the time, I was also dealing with major life changes. I had just lost my mother, and I had a newborn daughter. My emotions were all over the place. I was grieving, exhausted, but still trying to show up as a husband, a father, and a leader at work. I had really convinced myself I could handle it all.
Day-to-day activities became uncomfortable in ways I tried hard to normalize. Traveling was getting more difficult. Airplane seats felt tight and restrictive. My clothes stopped fitting. I was buying new clothes all the time and telling myself they had shrunk in the dryer. I wasn’t willing to admit that I was getting bigger.
It was hard being in denial. I saw the big guy staring back in the mirror. I heard the comments from friends or family. Still, somehow I kept telling myself it wasn’t that bad. Then came my New Year’s Day reality check.
I Couldn’t Believe the Number on the Scale
The real turning point came on New Year’s Eve 2023. We had friends and business partners over, which meant a full night of food, drinks, and staying up late. I woke up the next morning feeling awful: Hungover with a pounding headache. When I went into the bathroom, I impulsively stepped on the scale. I told myself I was maintaining my weight at around 285 to 290 pounds. For some reason those numbers felt acceptable to me. Except that’s not what I saw. The scale read 303 pounds.
I remember the moment. I looked down at the number, then up at myself in the mirror, then back down at the scale. I felt embarrassed and disappointed, and for the first time the thought hit me very clearly. I was slowly killing myself. That thought had never crossed my mind before, but it was loud and it was undeniable.
I thought about my daughter, my wife, my business, and the people who depended on me. I asked myself how I was supposed to take care of them if I couldn’t take care of myself. It was the moment I knew something had to change.
I went downstairs and told my wife that I was ready to do something about my health and my weight. She has loved me at my worst and my heaviest. She never pressured me or judged me, She gave me the support I needed with seven simple words. “Okay, where do you want to start?” And that’s when things finally shifted.
I Focused on Macros, Not Portion Size
I wanted a plan sustainable to my lifestyle and one that would help me truly understand how my body responded to food.
Now I honestly didn’t know where to begin. As a registered and licensed dietitian, my wife recommended Whole30. Whole30 is a 30-day nutrition reset that focuses on eating real, whole foods while temporarily removing things like added sugar, alcohol, grains, dairy, and heavily processed foods.
The goal wasn’t weight loss at first. It was about learning how food actually affects your body. That said, weight loss is a common side effect of Whole30 since you’re eating nutrient-dense meals. It’s genuinely hard to overeat when those meals are built around protein, vegetables, and other whole foods.
I learned about macros, or the three main macronutrients your body needs to function and perform. Protein supports muscle repair, recovery, and satiety. Carbohydrates are your body’s primary energy source and fuel both workouts and daily activity. Fats support hormones, brain function, and overall health. The understanding helped me to balance my meals better.
As I progressed with Whole30, my approach became much more macro-focused rather than portion size focused. Instead of thinking in terms of how big my plate was, I focused on making sure I was hitting my macros and spreading them out evenly throughout the day. I usually ate between 1,850 and 2,100 calories a day.
The results paid off. In 11 months, I lost 100 pounds—all without ever stepping foot in a gym! I maintained that weight loss for about six to seven months.
I Dealt With Another Health Challenge
Despite the weight loss, I continued to feel off. I still dealt with what I thought were anxiety and panic episodes, and continued to write them off as stress. So I went to get bloodwork done at my next doctor visit.
I was diagnosed with Hashimoto’s disease, an autoimmune condition which affects the thyroid and blood sugar levels. My doctor walked me through my options, explaining that even though my thyroid antibodies were elevated, I didn’t necessarily need medication immediately. Instead, I could first try to improve my health through exercise, probiotics, and targeted vitamins and minerals. The diagnosis was a big motivator to start exercising.
I Eventually Forced Myself to Go Into a Gym
I started off simple. I focused on walking and being more active throughout the day. I also played a lot of golf and made a point to walk the course whenever I could. This gave me steady movement without it feeling like formal exercise.
Eventually, I forced myself to show up at the gym. I used a fitness app to structure my workouts and track my progress. I started with light cardio and basic weight training for four days a week. As I became more consistent, I applied progressive overload over time.
I wanted to go through a body recomposition and rebuild the muscle I likely lost during the 100-pound weight loss journey. Most importantly, I wanted to support my thyroid health and feel confident in my body. I wanted to look fit for my wife and set a strong example for my daughter. It felt like taking everything I had already accomplished and applying it to a new goal.
Staying motivated came down to the same principles that helped me lose the weight in the first place: consistency, structure, and tracking. I avoided obsessing over the mirror or the scale. Instead, I focused on getting regular blood tests where I could see in real time how my training, nutrition, supplements, and recovery were improving my health.
To manage my Hashimoto’s, I made dietary tweaks. I started to follow a reverse diet—the process of slowly increasing calories over time after being in a deficit. The goal was to restore metabolism, improve hormone balance, and find true maintenance without rapid fat gain. For me, it allowed me to fuel workouts properly, support muscle growth, stabilize blood sugar, and align my nutrition with my new goals. Over time, my thyroid markers improved significantly. I was able to put my Hashimoto’s into a state of remission, and I gained better control over hypoglycemic episodes.
As a result of training consistently and applying a reverse diet, I lost another additional 21 pounds in roughly over about six months. As an added benefit, I saw improvements in my energy and performance.
How I Look Now
I went from 303 pounds to 181.8, which is a loss of 121.2 pounds. I feel fundamentally different.
Physically, I’m stronger and have more energy than ever before. My body fat dropped and my Hashimoto’s went into a state of remission. It completely changed how my body functions day to day.
Mentally, I’m stable and clear-headed. The anxiety and panic symptoms I once dealt with eased as my health improved. I no longer felt like my body was constantly in a stressed state. Overall, I felt more resilient and far more in control of my body than I ever was before.
I still eat very much in line with Whole30 principles. I prioritize whole foods and minimize processed ones. Though I still allow for flexibility. A typical meal now is built intentionally around protein, carbohydrates, and then fats. Breakfast might be egg whites with fruit and potatoes, or Greek yogurt with a banana and peanut butter. Lunch and dinner are usually lean protein like chicken, steak, or fish paired with a carb source such as rice, potatoes, and vegetables. I aim to spread my protein and carbs evenly across meals so my energy stays stable, and my recovery stays consistent.
I track everything with MyFitnessPal, and weigh my food so there’s no guesswork involved. I know how much my body needs, and that allows me to eat enough to perform and recover without feeling overly full or deprived. That structure has been key for sustainability and long term success.
My Next Challenge: Become the Best Version of Me
I’ve genuinely fallen in love with the gym and now I’m curious to see how far I can push myself to become the best version of me. I recently hired a trainer and physique coach, Calysta Fulcher, and I’m working with her to prepare for my first physique show.
My first physique show is planned for May 2026. I know I have a long way to go to get ready, but I’m excited for the challenge. Stepping on stage won’t be about perfection– it will be about showing how far I’ve come and seeing what’s possible.
My Advice to Other Guys
Through my weight loss transformation, I learned that real change doesn’t come from extremes or quick fixes. It comes from consistency and patience. This was a journey with different phases, and each phase taught me something new. My needs at the beginning weren’t the same as what I needed later. Being willing to adapt was critical.
Most importantly, I learned that taking care of yourself isn’t selfish. It’s foundational. When my health improved, everything else improved too. My mental clarity, leadership, relationships, and ability to show up for the people who depend on me all got better once I fully committed to that process.
In the beginning, it may feel like nothing is happening, but those small, boring efforts compound in ways you can’t see yet. Patience is part of the work.
Expect uncomfortable moments. Cravings, low-energy days, plateaus, and dips in motivation are normal. They don’t mean you’re failing. Most of the time, they mean your body is adapting. Learning to stay the course during those phases is what separates short-term change from results that actually last.
Lisa is an internationally established health writer whose credits include Good Housekeeping, Prevention, Men’s Health, Oprah Daily, Woman’s Day, Elle, Cosmopolitan, Harper’s Bazaar, Esquire, Glamour, The Washington Post, WebMD, Medscape, The Los Angeles Times, Parade, Health, Self, Family Circle and Seventeen. She is the author of eight best-selling books, including The Essentials of Theater.
Fitness
Top Gym Stocks for 2026 and How to Invest | The Motley Fool
Staying healthy and looking good will never go out of style. Whether you’re trying to improve your cardiovascular health or want to get stronger, it pays to work out at home or hit the gym. While gym memberships and home exercise equipment cost money, you might be able to recoup that expense by investing in the most profitable gym stocks.
Best fitness stocks in 2026
Here are five of the best gym companies to watch this year:
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Most Planet Fitness gyms are located in the U.S. Management has a long-term goal of reaching 5,000 locations in the U.S. alone, and the company has plenty of opportunity to expand internationally.
Most Planet Fitness locations are franchises, but the company also directly operates more than 280 facilities. The franchise business model results in a very high operating margin with low capital intensity.
Planet Fitness is well positioned to capture market share after many of its competitors closed their doors permanently due to the COVID-19 pandemic. Strong results over the last two years have led to reacceleration in club openings and expanded operating margin.
2. Peloton
Peloton (PTON +5.35%) is known for its connected stationary bikes and other home workout equipment. Although users must purchase Peloton equipment, the company earns most of its revenue from the subscriptions required to fully utilize its bikes and treadmills.
Today’s Change
(5.35%) $0.23
Current Price
$4.63
Key Data Points
Market Cap
$1.8B
Day’s Range
$4.30 – $4.68
52wk Range
$4.09 – $10.25
Volume
1.1M
Avg Vol
11M
Gross Margin
50.50%
Peloton has 2.7 million subscribers who pay $50 per month for a connected fitness subscription. Another 500,000 people pay $16 or $29 per month for a digital-only subscription. Digital subscriptions are immensely profitable for Peloton, which has a gross margin of almost 50%.
The home gym company thrived during the pandemic since most people were confined to their homes. But as the pandemic subsided and gyms reopened, the company has struggled to hold on to subscribers, especially for its digital-only product.
The stock has sold off significantly since the height of the pandemic, as the tailwind turned into a massive headwind. Peloton grew its operating expenses as if the shift to home workouts were a permanent phenomenon. It paid for that in subsequent years. Management is now focused on improving profitability and increasing value for existing subscribers.
3. Lululemon Athletica
Lululemon Athletica (LULU +1.62%) is a leading apparel retailer, specializing in yoga pants and other athletic wear. Its premium brand and the comfort of its clothes led to strong sales growth over the last few years as athleisure has become a mainstream style choice.
Today’s Change
(1.62%) $2.76
Current Price $172.85
Market Cap
$20B
Day’s Range
$170.00 – $175.43 52wk Range
$159.25 – $414.14
Volume
2M
Avg Vol 3.9M
Gross Margin
58.35%
Key Data Points
Management once expected to double its 2021 sales by 2026, with a goal of $13 billion in revenue, which may be tough to reach since it expects sales of $11 billion this year. Sales growth has been slower in the United States, but its international growth is strong, and several key markets, such as China, remain under-penetrated by the Canadian company.
The company also moved into the connected fitness space with its 2020 acquisition of Mirror, which it rebranded to Lululemon Studio. The move didn’t work out. It discontinued the Mirror device and partnered with Peloton to service its subscription home workout programs.
4. Garmin
Garmin (NASDAQ:GRMN) started by manufacturing global positioning system (GPS) navigation devices. Today, the company generates the bulk of its revenue from personal fitness devices such as smartwatches, fitness trackers, cycling power meters, and heart rate monitors. Consumer demand for fitness trackers continues to grow as more people look for ways to enhance their health.
Today’s Change
(1.81%) $3.59
Current Price $202.28
Market Cap
$38B
Day’s Range
$198.70 – $202.43 52wk Range
$169.26 – $261.69
Volume
30K
Avg Vol 1M
Gross Margin
58.73%
Dividend Yield
1.74%Key Data Points
Garmin has experienced strong sales growth for its fitness trackers and watches. With specialized devices for cycling, running, rowing, and more, it’s able to attract sports enthusiasts as well as amateur and professional athletes to its products.
Lower costs combined with its improved scale have helped it drive operating margins back toward relative highs over time. With its success in incorporating its advanced GPS and motion-tracking technology into its devices, it can continue to gain share over time.
5. Life Time Group Holdings
Life Time Group Holdings (LTH +3.69%) operates more than 180 luxury fitness centers in the U.S. and Canada. Over the last five years, Life Time has seen significant improvements in member engagement and revenue per member, driven by constant improvements and renovations. It recently capitalized on the growing interest in pickleball by dedicating space in its facilities to the sport.

Today’s Change
(3.69%) $1.06
Current Price
$29.82
Key Data Points
Market Cap
$6.3B
Day’s Range
$28.95 – $29.99
52wk Range
$24.14 – $34.99
Volume
2.1M
Avg Vol
2.1M
Gross Margin
35.38%
As a result, it’s been able to produce strong revenue growth through increased membership pricing and additional service sales such as personal training. As a luxury brand, Life Time has the opportunity to increase the value of its memberships more than low-cost gyms, such as Planet Fitness, that cater to budget-conscious consumers.
Its recent moves have resulted in very strong member retention while still attracting new members. Not only does that produce nice revenue growth, but it also provides strong operating margin expansion. The company saw net income increase 55% in 2024, and management’s preliminary earnings results showed a 61% increase in income for 2025.
How to invest in gym stocks
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock’s trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you’re willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Key factors to consider when investing in gym stocks
The gym and fitness industry consists of two types of companies: those that provide expensive, high-end products and services, and those that offer low-end products and services. Companies trying to offer something in the middle of the road struggle to find a customer base. Both strategies can work, but you need to know which strategy the company you’re investing in is taking.
Key factors for gym stocks in particular include how many locations they have, how quickly they’re opening new locations, member growth, and member retention rates. You’ll want to see healthy numbers across the board, and be sure to follow management’s commentary on how they plan to maintain or improve them.
Benefits and risks of investing in gym stocks
Benefits:
- Gym and fitness stocks capitalize on growing health consciousness among consumers. People are highly willing to pay for positive health outcomes.
- Most gyms and many fitness products receive recurring revenue, making their top-line growth highly predictable.
Risks:
- Churn rates: Some gyms and health products can experience very high churn rates, requiring them to continually fill the bucket. A sudden drop in gross additions can cause a shortfall in key metrics, leading to a drop in the stock price.
- Capital intensity: If a gym owner builds its own gyms (as opposed to franchising), it has to invest a lot of capital up front to open a new location, with some uncertainty about how well it can attract new members.
Are gym stocks right for your portfolio?
Gyms, connected fitness, and digital subscriptions all generate recurring revenue, which can lead to more predictable revenue growth. Subscriptions can also provide a strong revenue base for companies to sell equipment or apparel. Focusing on investing in companies with business models that generate plenty of cash is likely the most profitable approach.
The performance of gym stocks can vary seasonally since many people focus more on their health around the new year. But despite that potential price volatility, adding a top gym stock to your portfolio may be just the right fit for you. At the very least, buying stock in a fitness company may make you feel better about paying for an unused gym membership or a Peloton that you hang clothes on.
Related investing topics
Gym stocks FAQ
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