Technology

Watch Super Bowl LX ads: 10 must‑see commercials

Published

1 month ago

February 7, 2026

Watch Super Bowl LX ads: 10 must‑see commercials

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The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million.

That figure marks a new high for the Big Game. Even the average price this year sits closer to $8 million. As a result, Super Bowl airtime has become one of the most valuable buys in advertising, especially for brands chasing massive live audiences.

Back in 1967, when the first Super Bowl aired, commercial placements were modest and easy to overlook. Since then, the Super Bowl has grown into a cultural event where advertisers compete for attention and relevance. Today, commercials are no longer treated as interruptions. Instead, they are appointment viewing. With audiences expected to once again approach historic highs, brands are betting that the right creative moment can justify even an eight-figure price tag.

Based on what brands are putting on screen this year, that investment shows up in different ways. For example, Super Bowl LX ads span a wide range of styles. Some lean into self-aware humor and celebrity chaos. Others focus on quieter, more emotional storytelling and wellness messages.

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SUPER BOWL SCAMS SURGE IN FEBRUARY AND TARGET YOUR DATA

Ben Affleck and the art of Super Bowl self-parody

Dunkin’ is once again leaning all the way into self-aware absurdity, and Ben Affleck is clearly having a blast. In “Golden Cringe,” Affleck returns for his fourth straight Super Bowl run with Dunkin’ Donuts, this time pitching a VHS-era “gold mine” to two mystery figures named “Jen and Matt” — setting off a celebrity guessing game about whether familiar faces like Jennifer Lopez and Matt Damon might return.

The teaser plays like a chaotic brainstorm you were never supposed to see, and Affleck’s long-running joke that his Dunkin’ obsession predates fame, studios and good ideas. Affleck even riffs on how other stores once “kicked him out,” underscoring his obsession with the brand while teasing that this could be the “pinnacle of all our careers.”

When one keg becomes the main character

Bud Light keeps it simple and lets the moment spiral. In Keg, NFL legend Peyton Manning, comedian Shane Gillis and Grammy winner Post Malone stand together as Manning casually holds a glass of Bud Light. Post Malone scans the scene and asks the question everyone at a party eventually asks: “Is there enough for everyone?” Manning points off into the distance and replies, “Oh, right there,” just as a guy hauling a keg completely loses control. The keg breaks free and starts rolling down a canyon, sending all three tumbling after it as Whitney Houston’s I Will Always Love You swells dramatically in the background. After the chaos settles, Manning stands up, places his Bud Light down and looks around before delivering the understated line, “Heck of a wedding, huh?”

The ceremony somehow continues. Gillis turns to the bride and offers a polite, “Hey, it’s a great ceremony,” then pivots to the camera and deadpans, “I give it a week.” The ad lands by letting the contrast do the work. Sentimental music, runaway kegs and brutally honest humor collide, making Bud Light’s Super Bowl moment feel effortless, absurd and perfectly timed.

A sci-fi legend tackles fiber head-on

Kellogg’s leans into nostalgia and cheeky humor with Will Shat, starring William Shatner as Raisin Bran’s unlikely “bran ambassador.” The spot opens in space as an alert flashes that America is low on fiber. Shatner answers the call in classic deadpan style, declaring that “duty calls” before announcing he is here to bring fiber to the masses with Kellogg’s Raisin Bran. The ad then becomes a fast-moving tour of everyday life. Shatner pops up in a sports bar and a living room, calmly delivering bathroom-adjacent puns while everyone around him looks stunned.

He declares, “It’s fiber time,” then eyes a nearby dog and asks, “Is that dog a shih tzu?” The joke lands again when the pup’s collar reveals a “Will” dog tag. The chaos peaks at a football tailgate, where Shatner climbs onto a car, mutters that he is “too old for this,” and crashes down onto a table stacked with Raisin Bran boxes.

Football reimagined as a diner menu

Uber Eats plays it straight in “Diner Menu,” starring Parker Posey and Matthew McConaughey as two people calmly unraveling what they believe is an obvious truth. Sitting together, Posey starts laying out her case, rattling off food-coded phrases like “pancake blocks” and “hash marks,” treating football terminology like menu items. McConaughey nods and admits he could eat that “every morning and twice on Sunday.” Their conclusion feels inevitable. Football, according to them, is basically a diner menu.

McConaughey takes the theory a step further with a piece of football trivia. Barry Sanders played for Detroit for 10 years. What color was his jersey? Blue. Posey answers, “Blueberry,” McConaughey responds by letting out a shriek and casually popping a blueberry into his mouth. Parker then immediately admits, “That was a bit of a reach,” with Matthew adding, “Football is totally selling food.”

A Super Bowl teaser built on kindness and community

Rocket and Redfin take a softer approach to Super Bowl advertising with a black-and-white teaser featuring Lady Gaga. The spot reimagines “Won’t You Be My Neighbor?” – the iconic theme from Mister Rogers’ Neighborhood – setting the tone for a larger campaign focused on home, belonging and community. Instead of spectacle, the teaser leans on simplicity, emotion and a familiar melody that immediately signals warmth. Gaga’s understated performance anchors the message. Known for championing individuality and kindness, she brings a quiet sincerity to the song that feels personal rather than performative.

A deli singalong powered by mayo

Hellmann’s turns lunchtime into a full-blown musical in “Meal Diamond,” starring Andy Samberg as a parody crooner inspired by Neil Diamond. Set inside a crowded deli, the ad kicks off as Samberg launches into “Sweet Sandwich Time,” a mayo-fueled anthem that quickly pulls everyone behind the counter and in line into the performance. What starts as a routine lunch rush spirals into controlled chaos, with generous streams of Hellmann’s mayonnaise getting squeezed onto every sandwich by Samberg as he says, “This is how I make friends” and sings, “I’ll squirt you while I am walking by.”

Among the stunned customers is Elle Fanning, who plays the straight face to Samberg’s improv-heavy energy. She looks on and tells him, “You are incredible.” Samberg fires back without missing a beat, “Incredibly lonely.” If the goal is to get viewers humming and craving extra mayo on their sandwiches, Meal Diamond hits every note.

Grocery preferences go full Europop

Instacart’s “Bananas” spot leans into over-the-top ’80s Europop energy with Ben Stiller and Benson Boone as a retro disco-pop duo battling it out on a glittering stage. Directed by Spike Jonze, the 30-second commercial highlights Instacart’s new “Preference Picker” tool by turning grocery pickiness into performance art. Stiller and Boone harmonize about choosing bananas just the way you like them, using the app’s feature. As the duet escalates, Boone shows off with a dramatic mid-song backflip, prompting Stiller’s character to try and match him.

That attempt ends with Stiller crashing spectacularly into the drum kit on stage, underscoring the absurd rivalry and keeping the energy chaotic and fun. The spot closes with Ben falling off the stage and the tagline “Bananas just how you like,” a playful nod to the new Preference Picker, which helps Instacart customers choose banana ripeness and other grocery details with precision.

BUDWEISER UNVEILS PATRIOTIC NEW SUPER BOWL AD HONORING ‘DEEP-ROOTED AMERICAN HERITAGE’

A ski lesson with Super Bowl stakes

Michelob ULTRA makes its Super Bowl debut with “The ULTRA Instructor,” starring Kurt Russell and Lewis Pullman in a spot that blends winter sports intensity with laid-back beer humor. The 60-second commercial casts Russell as a legendary ski instructor training Pullman’s character to unlock a competitive edge, where bragging rights and rounds of ULTRA are on the line. The training montage leans into Russell’s coaching persona, complete with a playful callback to his role as Herb Brooks in Miracle. As Pullman sharpens his skis and pushes through drills, Russell delivers the familiar command, “Again,” turning a friendly ski session into a mock high-stakes competition.

The contrast between elite-level motivation and low-pressure rewards keeps the tone light while tapping into sports nostalgia. Directed by Joseph Kosinski, the spot also features Olympic snowboarder Chloe Kim and NHL champion T.J. Oshie, reinforcing Michelob ULTRA’s connection to Team USA and the Winter Olympics. By merging Super Bowl spectacle with Olympic energy, Michelob ULTRA positions itself as the beer for competition, camaraderie and winning moments on and off the slopes.

A health message takes the Super Bowl stage

Ro makes its Super Bowl debut with “Healthier on Ro,” starring Serena Williams in a rare healthcare-focused Big Game spot. This time, the direct-to-patient company uses the moment to talk about GLP-1 medications in a broader way. Instead of framing them as a quick fix for weight loss, the ad positions them as a tool for overall health.

In the commercial, Williams speaks candidly about her own experience using GLP-1s through Ro. Over the past year, she says she has lost 34 pounds. As a result, she has eased stress on her knees and stabilized her blood sugar. She also points to improvements in her cholesterol levels and overall heart health.

More importantly, Williams focuses on how the program fits into her life. “I feel better now than I have in years,” she says. The message stays centered on feeling stronger and more like herself, rather than chasing a number on the scale. For Ro, the ad marks a major step. It brings healthcare and GLP-1 conversations into a space usually dominated by snacks, beer and cars. Airing during Super Bowl LX, the spot reflects how wellness brands are increasingly using the Big Game to normalize treatment, reduce stigma and reach a mainstream audience through personal stories.

Pepsi flips the cola wars in a polar-powered spot

Pepsi takes a playful jab at soda rivalries with “The Choice,” a 30-second commercial directed by Taika Waititi that brings the classic Pepsi Challenge to life. At the center of the ad is a cola-loving polar bear, a nod to the iconic mascot long associated with Coca-Cola, who sits down for a blind taste test between Pepsi Zero Sugar and Coke Zero Sugar. When taste alone determines the winner, he surprisingly picks Pepsi, exposing a phenomenon Pepsi refers to as the “Pepsi Paradox,” where people prefer Pepsi once brand labels and bias disappear.

Set to Queen’s “I Want to Break Free,” the bear’s initial shock turns into a whimsical journey of self-discovery, complete with a humorous therapist cameo by Waititi himself and a concert-style celebration that evokes a memorable kiss-cam moment, with the tagline, “You deserve taste.” The ad leans into Pepsi’s decades-long cola rivalry by turning an age-old debate into a lighthearted story about taste and identity, challenging viewers to rethink which cola they’d choose when all labels are removed.

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Kurt’s key takeaways

Super Bowl commercials have always reflected the moment we are living in. In 2026, that moment feels louder, stranger, more emotional and far more expensive. For example, some beer ads lean into chaos and humor. Meanwhile, food brands embrace full-on absurdity. At the same time, healthcare companies are stepping onto football’s biggest stage. Still, the common thread among them is ambition. At $10 million per slot, brands are not just buying airtime. Instead, they are buying a chance to be remembered. Some commercials will land iconic moments. Others will fade by halftime. In the end, one thing is clear. The Super Bowl is no longer just a game with ads. It is an advertising event that happens to include football.

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With Super Bowl ads now costing $10 million for 30 seconds, which commercials actually feel worth the price? Let us know by writing to us at Cyberguy.com.

Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

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Technology

Trump administration is allegedly collecting $10 billion on the TikTok deal

Published

5 hours ago

March 15, 2026

Press Room

Trump administration is allegedly collecting billion on the TikTok deal

In September, Donald Trump claimed that “the United States is getting a tremendous fee” for brokering the TikTok deal. Now sources tell the Wall Street Journal and the New York Times that fee is expected to be in the range of $10 billion. The money is supposedly being paid by new investors, including Oracle and Silver Lake. Reports are that $2.5 billion was already paid to the Treasury when the deal closed on January 22nd. The rest will be paid out in installments.

This is the latest example of the Trump administration inserting itself into private business in unprecedented ways, including taking on a 10-percent stake in Intel last August, a “golden share” in US Steel, and a 20-percent cut in chip sales from Nvidia to China. In this instance, the deal also involves one of Trump’s biggest supporters and fundraisers, Larry Ellison, co-founder and CTO of Oracle.

If the reporting is accurate, the fee would represent over 70 percent of the deal’s value, which saw a group of investors take a majority stake in TikTok for $14 billion.

Technology

Iran-linked hackers target US medical tech company

Published

5 hours ago

March 15, 2026

Press Room

Iran-linked hackers target US medical tech company

NEWYou can now listen to Fox News articles!

When most people hear about cyberattacks tied to geopolitical conflict, it can seem far away. It sounds like something that happens to governments or giant corporations. Yet the latest cyber incident involving a U.S. medical technology company shows how fragile digital systems can be. Even more important, it raises a question you should all ask yourself: Are you protected against trouble, too?

A hacker group linked to Iran has claimed responsibility for a cyberattack on Stryker, a Michigan-based company that produces medical equipment and healthcare technology used worldwide. Stryker employs about 56,000 people and operates in more than 60 countries, making it one of the largest medical technology companies in the world.

Stryker disclosed the incident in a filing with the U.S. Securities and Exchange Commission, saying the disruption affected parts of its Microsoft environment and that investigators are working to determine the full scope.

The incident appears to be one of the most significant cyber incidents linked to the current conflict so far.

Laboratory assistants from the company BioNTech wear Stryker medical gear in a clean room at a production site in Marburg, Germany, in March 2021. (Boris Roessler/picture alliance via Getty Images)

What happened in the Stryker cyberattack

According to reports, the attack disrupted parts of Stryker’s global network environment. Reports indicate the outages began shortly after midnight on Wednesday on the East Coast. Employees suddenly discovered that their work-issued phones stopped functioning. Communication across teams stalled as devices became unusable.

ANDROID FIXES 129 SECURITY FLAWS IN MAJOR PHONE UPDATE

The hacker group Handala claimed responsibility on social media platforms, including Telegram and X. However, the claim has not been independently verified. Some employees also reported seeing the hacker group’s logo appear on company login pages during the disruption. In posts online, the group said the attack was retaliation for a bombing at a school in Minab, Iran, though those claims have not been independently verified.

Security experts believe the attackers may have gained access to the company’s Microsoft Intune management console. This platform allows companies to manage corporate devices such as smartphones and laptops remotely. Once inside that system, attackers appear to have triggered a powerful administrative feature. Reports suggest many company-connected phones and laptops were wiped back to factory settings.

Signage at the Stryker Corp. headquarters in Portage, Michigan, on Thursday, March 12, 2026. A cyberattack on Stryker Corp. has kept the medical technology company’s ordering and shipping systems offline as the firm continues to struggle to address a crippling hack claimed by a group linked to Iran. (Kristen Norman/Bloomberg via Getty Images)

How hackers may have used legitimate tools against the company

The attack did not rely on traditional ransomware or malware. Instead, the hackers appear to have used a legitimate system feature in a destructive way. Remote wipe tools exist for good reasons. Companies use them when a device is lost, stolen or retired. However, if attackers gain control of the management console, those same tools can become weapons. Some cybersecurity researchers believe attackers may have accessed the company’s Microsoft Intune device management system, though the exact method of the attack has not been publicly confirmed.

Once the attackers accessed the device management system, they likely triggered remote wipe commands across multiple employee devices. The result looked like a mass reset event that effectively shut down normal operations. Stryker later confirmed it experienced a cybersecurity incident affecting its Microsoft environment. The company said it saw no evidence of ransomware or malware and believes the incident is contained. Stryker said it has activated business continuity measures so it can continue supporting customers and partners while systems are restored.

Iran’s long history of destructive cyberattacks

This type of attack fits into a broader pattern. Iran-linked groups have previously launched some of the most damaging “wiper” cyberattacks on record. These attacks aim to destroy data rather than steal it.

Two notable examples include:

Since the start of the current conflict, cybersecurity companies such as Google and Proofpoint have mostly observed Iranian groups conducting espionage operations. However, the Stryker disruption may signal a shift toward more aggressive actions targeting corporate infrastructure. We contacted both Stryker and Microsoft for comment but did not hear back before our deadline.

Why this matters beyond one company

Large cyber incidents rarely stay isolated. When attackers demonstrate a new method, other groups often study and reuse it. That means techniques used against a corporation today can show up in smaller attacks tomorrow. Small businesses, hospitals and even individuals sometimes become targets when criminals adapt the same tactics. In other words, this story about a medical technology company also carries a warning for everyday digital life.

The logo of Stryker medical technology is seen on their plant in the IDA (Industrial Development Agency) estate, in Carrigtwohill, County Cork, Ireland on March 28, 2025. (Reuters/Clodagh Kilcoyne)

How to protect yourself from cyberattacks and device wipe threats

Cyberattacks against corporations reveal weaknesses that can affect anyone who uses connected devices. A few proactive steps can reduce your risk.

1) Use strong and unique passwords

Never reuse passwords across accounts. If attackers obtain one password, they often test it across many services. Consider using a password manager to generate and securely store complex passwords, so you do not need to remember them. Check out the best expert-reviewed password managers of 2026 at Cyberguy.com

2) Enable two-factor authentication

Adding a second verification step, such as two-factor authentication (2FA), can stop attackers even if they obtain your password.

3) Consider a data removal service

Data broker sites collect and sell personal details that criminals may exploit. Removing that information can reduce your exposure. Check out my top picks for data removal services, and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

4) Install strong antivirus software

Reliable antivirus protection helps detect suspicious activity, phishing attempts and malware before it can spread. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at Cyberguy.com.

5) Back up important files regularly

If a device is wiped or compromised, backups allow you to restore critical data quickly.

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Kurt’s key takeaways

Cyberattacks once focused mainly on stealing information. Today, many attackers try to disrupt systems, erase data or create chaos. The reported incident involving Stryker shows how hackers can turn everyday administrative tools into powerful weapons. If someone gains access to the right controls, they may not need traditional malware at all. For many people, cyber conflict between countries can seem far away. Yet the same technology involved in those attacks powers the devices and services we rely on every day. Your phone, laptop and cloud accounts all connect to systems that depend on trust and access permissions. That is why digital safety now requires layers of protection. Strong passwords help. Secure devices help. Staying aware of threats helps, too. Preparation can make the difference between a quick recovery and a major disruption. If something unexpected happens, the people who bounce back fastest are usually those who took a few steps to protect themselves in advance.

And that leads to an important question: If your phone, laptop or cloud account were suddenly wiped tomorrow, would you be ready to recover? Let us know by writing to us at Cyberguy.com.

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Technology

Hulu, Disney Plus, and the Pixel Watch 4 are among this week’s best deals

Published

17 hours ago

March 14, 2026

Press Room

Hulu, Disney Plus, and the Pixel Watch 4 are among this week’s best deals

Happy Saturday, all! This week, we found a number of deals that should help you unwind and relax over the next few days (and beyond). If you’re planning to stream the Oscars on Sunday, there’s still time to take advantage of a great deal on Hulu and Disney Plus, as well as Google’s latest 4K streaming device. Speaking of Google, you can also currently save $60 on the Pixel Watch 4; there are also savings to be had on microSD Express cards, ice cream makers, and a host of other great tech this weekend. So, without further ado, let’s get to it.

Hulu and Disney Plus recently launched a terrific promo that drops the price of the ad-supported bundle for new and returning subscribers to just $4.99 a month ($8 off) through 11:59AM ET on March 24th. That’s the best deal we’ve seen on the bundle since Black Friday and Cyber Monday, and a great way to stream the 98th Academy Awards without paying full price when they air tomorrow, March 15th, at 7PM ET.

In addition to the aforementioned awards show, Disney’s discounted bundle lets you catch up on 2026 nominees like The Secret Agent, It Was Just An Accident, and Elio. You also get access to the rest of Hulu and Disney’s massive catalog of movies and TV shows, which includes everything from Predator: Badlands and Anora to both seasons of Andor and the upcoming second season of Daredevil: Born Again.

If you want a terrific Android smartwatch to keep tabs on your health and fitness goals, the Google Pixel Watch 4 is down to a new low price. You can currently pick up the Wi-Fi-enabled 41mm model for $289.99 ($60 off) at Amazon and Best Buy, or the larger 45mm variant for $339.99 (also $60 off) via the same retailers (Amazon / Best Buy).

Google’s latest wearable offers a wide range of helpful health and fitness tools, allowing you to track your activity, sleep, blood oxygen levels, and heart rate. It can automatically record certain cardio workouts, while dual-frequency GPS enables more accurate navigation in challenging environments, including cities. Being a Google device, the Watch 4 also integrates well with the company’s various services, with support for apps like Google Maps, Google Wallet, and Google Assistant. You can also make hands-free calls with Google Gemini using the raise-to-talk gesture, which is helpful when you’re out for a run.

While the watch works well with most Android phones, it pairs especially nicely with Pixel devices. Pixel phone owners, for example, can use it as a remote shutter for the Pixel camera and take advantage of features like Recorder, which can generate AI-powered summaries of recordings. As an added plus, the screen and battery are both repairable and replaceable, so you won’t necessarily need to buy a whole new watch if either gets damaged.

While many first-party Nintendo Switch 2 games don’t take up a huge amount of space, storage can fill up quickly if you keep adding to your digital library or buy a lot of third-party games, such as Cyberpunk 2077. That makes this a solid deal, as the Switch 2 is limited to 256GB of built-in storage and requires pricier microSD Express cards for storage expansion. Samsung’s card uses the newer microSD Express standard, which delivers superior read and write speeds to traditional microSD cards, helping reduce load times and speed up larger downloads.