“It doesn’t represent the players, myself or the club, and it certainly doesn’t represent San Diego or Baja California.”
SDFC Head Coach Mikey Varas condemns the homophobic chant heard at last night’s match. pic.twitter.com/Hn9TjMo1O1
— San Diego FC (@sandiegofc) March 2, 2025
San Diego, CA
What should sports teams do when fans behave badly?
It took just two games for Major League Soccer’s newest team to face a fan-focused controversy.
Since its home opener on March 1, San Diego FC has been scrambling to address a homophobic chant used repeatedly by the home crowd and prevent a reoccurrence.
“What took place during our first-ever home match does not reflect who we are as a club or the values we stand for,” a Monday statement from the club read. “The sport of football brings people together, and in San Diego, that inclusive spirit thrives. The use of homophobic language in our stadium is completely unacceptable and will not be tolerated. San Diego FC is built on respect and the belief that soccer is for everyone. We are committed to fostering an environment where all fans, players and staff feel safe and welcome.”
Leaders in San Diego aren’t the first team officials to struggle to control sports fans, and they won’t be the last.
Teams in all major sports, including BYU in college football and basketball, have faced bad fan behavior, but no standard solution has emerged yet, in part because every crowd has a mind of its own.
MLS expansion team
San Diego FC is new to the MLS this season. It’s the first expansion team since St. Louis City joined the league in 2023, according to Sports Illustrated.
The San Diego and St. Louis clubs met on Saturday at Snapdragon Stadium in San Diego in front of more than 34,000 fans.
Throughout the game, the San Diego FC X account shared excited updates about the home opener, highlighting the pregame fireworks display and some of the high-profile Californians wishing the team good luck.
But after the game, team leaders were worried about more than the fact that it ended in a 0-0 tie.
They had to balance thanking fans for offering their enthusiastic support, while also warning them that homophobic chants won’t be tolerated.
“I just want to make very clear that it has no place here,” said San Diego FC coach Mikey Varas on Saturday. “If they’re going to continue to come to the game and make that chant, it’s better that they don’t come here.”
Offensive chant in soccer
The chant in San Diego, which is less than 20 miles from the U.S.-Mexico border, involved a Spanish slur that’s commonly used by fans of Mexico’s national soccer team, according to The Associated Press.
During Saturday’s game, the chant resulted in three warnings from game organizers on the stadium video boards and over the stadium’s PA system.
“The last of those warnings added an additional threat that the game could be abandoned if they did not comply,” per The Athletic.
Those warnings are standard in the MLS and in FIFA, which have been on guard against that particular chant for years.
“It is a very complicated issue,” said San Diego FC CEO and co-owner Tom Penn to The Athletic. “It’s very emotional and it’s very divisive. But it’s not a difficult position for us to take. Our position is clear: we want to be a club that’s inclusive for all, one that is a source of entertainment and joy and fun. And this is the opposite of that, in that it creates such a wedge, and it’s so divisive.”
Several MLS teams, including the Los Angeles Football Club and Houston Dynamo, have been where San Diego FC is right now. And, for the most part, they’ve been successful in convincing fans to stop using the chant by simply having conversations with them about why it’s bad, The Athletic reported.
In Mexico, on the other hand, soccer leagues have had limited success trying to convince fans to stop using the chant by hitting their pocketbooks.
“The chant … has cost Mexico hundreds of thousands of dollars in fines over the past two decades,” the AP reported.
Mexican teams have recently started using AI technology to identify which fans are still chanting so that they can dole out more targeted punishments.
“So much of the issue with policing the use of the chant at games is how unpredictable its use is and how difficult it can be to identify individual fans who participate in it,” The Athletic reported.
Addressing bad fan behavior
Another factor that makes chants hard to police is that they’re sometimes linked to a specific opponent and, for that reason, may occur only once per season or once every few years.
Under those circumstances, team leaders will generally apologize and speak to their fans about appropriate behavior, but there’s not as much urgency to create new rules or punishments.
BYU athletes and fans have become familiar with that response in recent years as they’ve faced profane chants at a football game against USC in 2021, a football game against Oregon in 2022, a basketball game against Providence in 2024 and a basketball game against Arizona last month.
They’ve received apologies from their opponents, but there hasn’t yet been an NCAA- or Big 12-wide push to stop the chants once and for all.
When fan misbehavior is more serious, such as when fans physically interfere with an opposing athlete, home teams typically go beyond apologizing.
For example, after recent issues during Utah Jazz, Utah football and New York Yankees games, the home team worked to identify the fan or fans who created the problem and then took away their season tickets, banned them from future games or turned identifying information over to the police.
Some combination of these approaches generally reduces the risk of future bad behavior, but team leaders are always on guard against new issues.
Penn told The Athletic that San Diego FC plans to clearly communicate what is and isn’t acceptable to fans ahead of the next home game and then enforce the rules when fans break them.
“We’re not going to reinvent the wheel here,” Penn said.
San Diego FC schedule
San Diego FC is set to play on Saturday against Real Salt Lake in Utah at 7:30 p.m. MST.
The club will next play at home one week later on Saturday, March 15, against the Columbus Crew.
San Diego, CA
Coastal Commission ruling opens door to development of National City waterfront
National City’s Pepper Park can soon expand in size by nearly 50%, thanks to a ruling this week by the California Coastal Commission to approve the National City Balanced Plan.
The approval of the plan at the CCC’s Wednesday meeting, developed by the Port of San Diego, means that not only will the popular park have the ability to increase in size, big changes are coming for commercial, recreation and maritime uses on the National City bayfront.
“We are grateful to the California Coastal Commission for its support of the National City Balanced Plan,” said Danielle Moore, chair of the Board of Port Commissioners. “The progress we have made has been anchored in tireless collaboration with the community, business leaders and, of course, the city of National City. It’s about bringing more recreational opportunities to the bayfront while also streamlining and strengthening maritime operations, and we are eager to bring these projects to life.”
Other components of the balanced plan include:
- Realigning Marina Way to serve as the buffer area between commercial recreation and maritime uses
- The closure of Tidelands Avenue between Bay Marina Drive and West 32nd Street, and West 28th Street between Tidelands Avenue and Quay Avenue, around six acres, to increase terminal efficiency by eliminating redundancies
- The development of a recreational vehicle park, tent sites, cabins and the “ultimate development of up to two hotels with up to 365 rooms, as well as dry boat storage,” a port statement read
- A connector rail project to connect the existing rail and loop track located on the National City Marine Terminal to additional rail car storage spots at the existing Burlington Northern Santa Fe National City Yard east of the National Distribution Center
The Board of Port Commissioners must accept the CCC’s certification, then the port and city can begin the process of completing the above projects.
“I am proud of the work we have done to help create a lasting legacy for National City, the Port of San Diego, and the entire region,” said Port Commissioner GilAnthony Ungab. “Nearly a decade in the making, this plan balances the interests of the community and many other stakeholders, addresses public access, maritime, and recreation uses, and expands waterfront access in my community.”
The National City Bayfront is 273 acres of waterfront land and 167 acres of water, and includes the National City Marine Terminal, Pepper Park, Pier 32 Marina, the Aquatic Center and pieces of public art.
San Diego, CA
Gloria announces effort to add more townhomes, cottages to San Diego neighborhoods
Mayor Todd Gloria announced an initiative Wednesday intended to expand housing options in neighborhoods by integrating small-scale residences such as townhomes, rowhomes and cottages into an area’s existing character.
The Neighborhood Homes for All of Us initiative is also intended to support community land trusts — nonprofit organizations that acquire land to create permanent affordable housing.
“Since Day 1 of my administration, I have been focused on building more homes that San Diegans can actually afford — and getting them built faster,” Gloria said at a news conference Wednesday. “‘Neighborhood Homes for All of Us’ is the latest piece of that puzzle. This innovative program will break down the barriers that have gotten in the way of building the type of housing that I believe is ideal for young families and first-time homebuyers for whom the dream of homeownership has long felt out of reach.”
Around 80% of land zoned for housing in the city is restricted to single-family homes, which continue to increase in price, Gloria said. And a significant portion of new housing being built consists of apartment buildings with primarily studio and one-bedroom units, leaving working-class families fewer and fewer options for homes.
Neighborhood Homes for All of Us is intended to increase the housing supply and allow community land trusts to keep housing affordable in disadvantaged communities for low- to middle-income families.
“San Diego is an incredible place to raise a family, and more families need the opportunity to do that in San Diego’s existing, highly desirable single-family neighborhoods where their kids can learn and play in a great community,” City Planning Director Heidi Vonblum said. “But today, that comes at a price that is out of reach for too many. Integrating more options for families requires careful and thoughtful planning, with input from existing and future community members across the city, to ensure these new home opportunities for San Diego’s families are built in ways that best enhance and benefit San Diego’s amazing neighborhoods.”
The initiative will roll out in two phases. In the first phase, beginning this week and continuing through next summer, San Diegans can help determine what the neighborhoods can look like. The public will be able to see renderings showing small-scale neighborhood homes within San Diego’s existing communities, along with new regulations that “provide a clear pathway for building these homes,” according to a statement from Gloria’s office.
Phase 1 will also include an open house and ways for the community to provide feedback and concerns.
Phase 2, scheduled for the second half of 2026, will be for city staff to develop regulations allowing for the building of more neighborhood homes in a way informed by the public feedback.
The initiative is partly funded through a Regional Early Action Planning grant from the San Diego Association of Governments.
San Diego, CA
Affordable housing project for San Diego Unified teachers moves forward
The first of five affordable housing projects for San Diego Unified School District teachers was approved on Wednesday night.
The school board voted unanimously in favor of working with the developer who bid on the project at the Instructional Media Center on Cardinal Lane. The Affordable Workhouse Housing project promises 100% affordability, with 108 one-, two- and three-bedroom units, and some surface lot parking.
“It’s a practical solution to a very real problem, and it sends a message that we are committed to stability, not just for employees but for the students,” one speaker said.
Board members say the project will be fully funded by the developer, DECRO Corporation based in Culver City, and that the estimated annual rent revenue is $125,000 dollars. It is expected to increase 2.5% each year.
Some in the neighborhood are concerned.
“We are one way in and one way out. We are built in a canyon,” neighbor Callie Grear said.
“Parking here is horrible,” neighbor Paul Grear said. “Everybody is parking in front of our street. I can’t even park in front of my house.”
“The safety of our neighborhood is in jeopardy with this plan,” neighbor Patricia Torres said. “We are already overcrowded. We are asking this board to reconsider building on this site.”
Despite the pushback, board members unanimously voted in favor of moving forward with the developer on this project. Unless exempt, it will first undergo city scrutiny. There are still four other locations still on which SDUSD wants to build.
A vote for housing on those other four properties has been postponed until January so that the school board can hold a workshop and appropriately question the developers that are bidding on those projects.
In all five projects, San Diego Unified hopes to build 555 units in the next 10 years.
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