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Local activists call for Target boycott after the Minneapolis-based retailer rolled back DEI initiatives

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Local activists call for Target boycott after the Minneapolis-based retailer rolled back DEI initiatives


Racial justice group leaders called for a national boycott of Target during a rally Thursday in front of the offices of the Minneapolis-based retailer.

Target announced last week that it would end its diversity, equity and inclusion initiatives and investments. The initiatives include a program it established aimed at helping Black employees build meaningful careers, improving the experience of Black shoppers and promoting Black-owned businesses, following the police killing of George Floyd in 2020.

Becky Dankowski holds an anti-Target sign during a news conference outside Target Corporation’s headquarters.

Kerem Yücel | MPR News

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Civil rights attorney Nekima Levy Armstrong said the boycott against Target will begin on Feb. 1, the first day of Black History Month.

She said they believe Target phasing out DEI programs is “completely unacceptable.”

Levy Armstrong, who had her 7-year-old daughter Assata Armstrong by her side, said the group believes that “this decision was not made independently by Target, but it was made as a result of the pressure that is coming from the White House and the administration under Donald Trump.”

“They acted cowardly, and they made the decision to bow down to the Trump administration when we are here today, saying we will not bow down,” Levy Armstrong said.

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She added that different ethnic groups and races make up the “fabric of America and our presence in this country should be embraced.”

She and others at the event urged people to shop at businesses that are committed to DEI efforts.

Community members protest against Target

Protesters hold signs, including a repurposed Target bag reading “You said ‘expect more.’ We do!” during a demonstration outside Target Corporation’s headquarters.

Kerem Yücel | MPR News

Another rally speaker, activist Sheletta Brundidge, also addressed the crowd with her daughter by her side. She said the community shouldn’t have to wage battles repeatedly.

“I don’t want to fight the same fight that my grandmother fought in. I don’t want my daughter to be out here with Nekima’s daughter in 20 years fighting the same battle. Which is why we have to make our voices heard now,” Brundidge said. “We have to create lasting change, and we have to stop shopping at Target.”

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The announcement from Target follows an executive order by President Donald Trump to end federal DEI programs.

Target said in its next chapter, they will continue to create “inclusive work and guest environments that welcome all.”

“Many years of data, insights, listening and learning have been shaping this next chapter in our strategy,” Kiera Fernandez, Target’s chief community impact and equity officer, wrote in a memo to employees, which Target shared Friday. “As a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future.”

Nekima Levy Armstrong said the company “didn’t understand that its decision was not only offensive, but it’s bad for business.”

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Akshay Rao, a marketing professor at the University of Minnesota, agrees. He told MPR News that ending DEI programs could alienate customers.

“Choosing to not incorporate those points of view is going to limit their ability to cater to those people, and that will have an effect not only because those people will go elsewhere but because competitors will then leap into the fray and say, ‘hey come talk to me. I’m friendly to you,’” Rao said.

Community members protest against Target

Nekima Levy Armstrong, a local civil rights lawyer and activist speaks to media during a news conference outside Target Corporation’s headquarters.

Kerem Yücel | MPR News

In response to Target’s announcement, Twin Cities Pride removed the company from its June LGBTQ+ festival.

“The community is just very disappointed that someone like Target, who has been a staple in our corner for so many years, has made this decision and not made the decision to stand up against those who are fighting against us,” said Twin Cities Pride executive director Andi Otto.

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Minneapolis, MN

Man on Conditional Release Now Charged in Minneapolis Murder — MNCRIME.com

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Man on Conditional Release Now Charged in Minneapolis Murder — MNCRIME.com


A man is now charged with murder after prosecutors say a robbery inside a Minneapolis apartment building ended in a fatal shooting.

Prosecutors say the man was on conditional release after being charged with first-degree armed carjacking for an incident in Minneapolis last September.

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The killing happened Feb. 24 inside the Abbott Apartments lounge area on the 100 block of East 18th Street, where police found an adult man dead from gunshot wounds after reports of a shooting.

Court documents state the victim and a friend went to the building to meet 20-year-old Abdirahman Khayre Khayre. A witness stated Khayre left the room several times and appeared to be stalling before three armed men entered and demanded property. The men were described as carrying two Glock-style handguns with extended magazines and an AR-style rifle. During the robbery, the suspects demanded a Louis Vuitton bag belonging to the victim. When the victim resisted, a struggle broke out. The witness stated that two guns were taken from him during the robbery.

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The witness told investigators Khayre was handed one of the stolen guns and then pointed it at him, causing him to flee into the lobby. Moments later, multiple gunshots were heard. The witness returned and found the victim shot. Surveillance footage from other areas of the building reportedly corroborated key parts of the account, and the witness later identified Khayre in a photo lineup, according to the complaint.

PREVIOUSLY: Man Shot and Killed Inside Minneapolis Apartment Building

Authorities say Khayre was on conditional release at the time of the killing in a separate Hennepin County case involving a September 2025 armed carjacking.

READ MORE > Minneapolis coverage

In that earlier case, prosecutors alleged Khayre and others confronted a woman in a garage near 19th Street and Nicollet Avenue, pointed handguns at her and forced her to give up the keys to a Dodge Challenger before fleeing in the stolen vehicle. Officers later located the vehicle and arrested multiple suspects, including Khayre, who was identified as the driver.

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Court records show Khayre posted a $75,000 non-cash bond and was released under conditions requiring him to remain law-abiding, have no possession of firearms or ammunition, avoid alcohol and controlled substances and complete treatment.

Khayre is now charged with second-degree murder without intent while committing a felony and first-degree aggravated robbery. He made an initial court appearance Friday, where a judge set bail at $1 million. If convicted of second-degree felony murder, he faces a maximum sentence of 40 years in prison.

The homicide investigation remains ongoing. Authorities have not yet released the identity of the victim. Anyone with information is asked to contact Minneapolis police by emailing policetips@minneapolismn.gov or calling 612-673-5845. Anonymous tips can also be submitted through CrimeStoppers at 1-800-222-TIPS or online. Information leading to an arrest and conviction may be eligible for a financial reward.

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Minneapolis, MN

Man killed over Louie Vuitton bag, suspect was on bond for suspected carjacking, charges say

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Man killed over Louie Vuitton bag, suspect was on bond for suspected carjacking, charges say


Minneapolis police are investigating a homicide on Feb. 24, 2026.  (FOX 9)

A man is dead after a witness said he refused to give up a Louis Vuitton bag while being robbed by multiple men at gunpoint. 

Abdirahman Khayre Khayre, 20, is charged with second-degree murder and first-degree robbery for the incident that happened on the evening of Feb. 24 in Minneapolis. 

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READ MORE: Man fatally shot in south Minneapolis apartment building

Fatal Minneapolis shooting after robbery 

The set-up:

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Minneapolis police responded around 10:42 p.m. on Feb. 24 at the Abbott Apartments, located on the 100 block of East 18th Street in the Stevens Square neighborhood of Minneapolis.

Officers then found a dead man in the lobby who had been shot multiple times. 

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A witness to the shooting said he and the victim arrived at the apartments to “hang out” with Khayre, according to the criminal complaint. 

The witness said he became suspicious when Khayre he left the room multiple times and “appeared to be stalling.”

The robbery:

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The complaint states the witness reported three men then came into the room and yelled “Give me everything.” The men were armed with Glock handguns that had extended magazines as well as an AR-style rifle.

They then stole two guns from the witness, and one of them was handed to Khayre.

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When the men demanded a Louis Vuitton bag from the victim, he refused, leading to a fight between them all.

The shooting:

The witness said when he walked toward them, Khayre pointed the witness’ stolen gun at him and racked it. 

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The witness then got out of the room, ran toward the lobby and heard multiple gunshots. He then saw two of the men flee out the back of the building, but didn’t see what direction they went in.

The victim was then found dead. 

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The aftermath:

Khayre was then identified by the witness in a photo lineup, according to the criminal complaint. 

Police say video footage corroborated much of what the witness reported.

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Khayre was on conditional release for a suspected carjacking at the time of the shooting, according to the complaint. 

The Source: This story uses information gathered from a criminal complaint filed in Hennepin County and previous FOX 9 reporting. 

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Minnesota’s Iranian community: Mixed emotions on US-Israel strike

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Minnesota’s Iranian community: Mixed emotions on US-Israel strike


The local Iranian community in Minnesota is expressing mixed emotions following the recent joint U.S.-Israel strike on Iran.

Local reactions to the strike

What we know:

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The strike resulted in the death of Iran’s Supreme Leader Ali Khamenei, according to President Donald Trump and Iranian state media. Many Iranians in Minnesota feel this could lead to freedom for their country.

Nazanin Naferipoor shared that her sister in Iran was initially happy about the strike, believing it might bring about freedom. However, communication has been cut off since the strike began, leaving many worried about their loved ones.

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The other side:

Hamid Kashani from the Minnesota Committee in Support of a Democratic Iran expressed mixed feelings about the strike. While he hopes for change, he is concerned about the potential loss of innocent lives.

Fazy Kowsari emphasized that the attack targeted the government, not the religion, and criticized the political motivations behind the strike.

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Upcoming rally at Nicollet Mall

Why you should care:

A rally is scheduled for tomorrow afternoon at Nicollet Mall and 11th Street. Organizers view the U.S. strike as a rescue operation for Iranians held hostage by the regime, rather than an act of war.

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