Sports
Tom Brady walks away, WNBA ratings soar, and ESPN snags CP3: 2025 Sports Media Predictions
The famous wrestler Sting, in describing his character change in 1996 from a clear babyface to a darker, enigmatic character, offered the perfect axiom about predicting the future. Noted the Stinger: “The only thing that’s for sure about Sting is nothing’s for sure.”
This would be the same for sports media. There are some trends that look obvious (increased investment in women’s sports media; legacy media consolidation and layoffs; Netflix becoming a bigger sports player; more media leaning into sports betting revenue), but who knows? Still, we bring you some guesses for 2025.
1. Tom Brady will walk away from broadcasting before the start of the 2025 NFL season
I’ve previously said I’d put down big money that Brady will not finish his 10-year, $375 million contract with Fox, given all his various business interests away from broadcasting, including ownership. That remains true. The safer prediction would be that Brady walks away from his Fox deal after three or four years. But I’m going bold and saying Brady gets deeper involved with the Las Vegas Raiders in the offseason and decides to go all in with NFL ownership and his production company by the start of the next NFL season.
2. WNBA viewership will go up in 2025
This isn’t a moment for women’s sports; it’s been a movement for some time. Game 5 of the WNBA Finals — a 67-62 overtime thriller won by the New York Liberty — averaged 2.15 million viewers, the most-viewed WNBA Finals game in 25 years. The finals averaged 1.6 million viewers, up 115 percent over last season. It capped a fantastic year of viewership for the league — and this is where we absolutely mention that the catalyst for the viewership explosion was interest in Caitlin Clark. Overall, there were 32 WNBA television windows among its media partners that topped 1 million viewers during the 2024 season, including the WNBA Draft. That crushed the previous record of 15.
Next season will see new partners NBC and Amazon Prime Video as part of a long-term TV rights deal, and you should expect them to invest serious marketing dollars. Under the new agreements, Disney, NBC and Amazon will distribute more than 125 regular-season and playoff games nationally each season, including a minimum of 25 regular-season games on Disney platforms, 50 regular-season games on NBCUniversal platforms and 30 regular-season games on Amazon Prime Video. The league will also get a bump from a new franchise (Golden State Valkyries) and more offseason exposure for star players thanks to the new 3-on-3 women’s basketball league, Unrivaled, launching in January 2025.
Clark’s star will continue to rise, and if you think bad-faith actors knocking her for culture-war points are going to have an impact on viewership, I’d refer you to those who predicted NFL viewership was forever done. It’s arrow up for the WNBA.
3. ESPN Flagship will be an immediate hit
ESPN’s direct-to-consumer streaming service, code-named “Flagship,” will allow consumers to access the entire suite of ESPN networks without a traditional pay-TV subscription. That includes the full programming lineup of ESPN+ and what currently airs on linear ESPN. There will also be integration with ESPN Fantasy and ESPN Bet. Reports indicate a starting price of between $25 and $30 per month, and the price point is what I think will attract consumers initially. I think early subscriber numbers will exceed expectations, especially given recent big increases at YouTube TV.
The research firm MoffettNathanson, which provides trends in media, communications and technology to institutional investors, put out a note this month projecting that “after an initial investment of $75 million in FY (fiscal year) 2025 to get the service up and running (anticipating a launch at the tail end of FY 2025 in time for the start of the NFL season), we project an initial one million paid subscribers in FY 2026, driving subscription revenues of just over $200 million and ad revenues of $20 million.” I predict that number is higher by FY 2026.
4. Kevin Harlan will call NBA games for Amazon Prime Video
Ian Eagle has an agreement in place as one of Amazon’s lead broadcasters, and I predict Harlan joins him. A 1-2 game-calling combination featuring Eagle and Harlan will give the streamer massive instant credibility in the live-game space.
5. ESPN will opt out of its current MLB contract after the 2025 season
This is probably as close to a layup prediction as it gets. MoffettNathanson said opting out could save Disney/ESPN as much as $600 million in expenses, although most expect a restructured contract. Will ESPN get local games for Flagship?
6. UFC will be split between ESPN and Netflix
No inside intel from me — just a guess that UFC ends up echoing WWE and lands with both Disney and Netflix for its product. And thus begins Netflix going in big on sports rights.
The UFC’s Dana White will be looking for — and getting, according to Richard Deitsch’s prediction — huge media deals in 2025. (Steve Marcus / Getty Images)
7. ESPN finally commits to a dedicated women’s basketball daily studio show during the WNBA season
You have a transcendent audience draw in Clark, a litany of interesting All-Stars from A’ja Wilson to Kelsey Plum and an appetite for storylines both on and off the court. If ESPN wants the credit for building women’s basketball in America, as it always does, this isn’t even up for discussion given the multiple outlets it has. If this isn’t something that exists next year, the network should be crushed for it.
8. The Pac-12 will land at least one name-brand media company for its media rights
In November, the Pac-12 announced that Octagon will serve as the agency of record to guide the conference through the media-rights landscape. That signals to me that someone with some weight is going to bite, and I’ll take a flier that it will be WBD Sports, whose 2024 was defined by losing rights to the NBA on TNT. The 2026-27 season has Boise State, Colorado State, Fresno State, Gonzaga, San Diego State and Utah State joining Oregon State and Washington State. The league needs one more football-playing school to reach the threshold to remain recognized as a conference within the FBS division.
9. ESPN rents an active player or coach for the NBA Finals
It’s been clear for some time that ESPN management does not want a two-person booth for its NBA Finals coverage. It’s also clear that the network desires a notable name (e.g., Milwaukee Bucks coach Doc Rivers) to sell on the marquee.
Who could that be? My colleague Andrew Marchand posited in this piece in June that ESPN should already be courting the likes of LeBron James or Steph Curry in the event they would ever considering broadcasting. That’s an interesting long-term play. What I think is very likely for 2025 is someone such as Chris Paul becoming a guest game analyst for the Finals. Longtime NBA coach Monty Williams would also be an interesting one-off.
(Top photo: Michael Reaves / Getty Images)
Sports
‘Demon’ Finn Balor settles score with Dominik Mysterio at WrestleMania 42
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LAS VEGAS – Finn Balor and Dominik Mysterio were once brothers in arms in the Judgment Day. The two helped the faction run “Monday Night Raw” for several years.
As championships and opportunities came and went, the rift between Balor and Mysterio grew. It came to a head when Balor caused Mysterio to lose the Intercontinental Championship to Penta. Balor leaving the Judgment Day left Mysterio and Liv Morgan as the leaders with JD McDonagh, Raquel Rodriguez and Roxanne Perez sticking around.
Finn Balor is introduced before his match against Dominik Mysterio during WrestleMania 42 at Allegiant Stadium in Las Vegas, Nev., on April 19, 2026. (Ethan Miller/Getty Images)
The latter four chose to ride with Mysterio and attacked Balor on one episode of Raw.
The bitter war led to a match Sunday night at WrestleMania 42. To make matters more interesting, Raw General Manager Adam Pearce made the match a street fight hours before the show was set to begin.
Balor had vowed to bring the “Demon” out and he certainly did.
JACOB FATU PUTS DREW MCINTYRE IN THE ‘REAR VIEW’ IN UNSANCTIONED MATCH AT WRESTLEMANIA 42
Finn Balor is introduced before his match against Dominik Mysterio during WrestleMania 42 at Allegiant Stadium in Las Vegas, Nev., on April 19, 2026. (Ethan Miller/Getty Images)
Balor made his way to the ring in his “Demon” gear, dripping with red and black paint. Mysterio was in a mask with other Mysterio supporters.
The two then proceeded to beat the crud out of each other.
Mysterio wrapped Balor’s head in between a chair and hit a 619 on him. He tried to pin Balor, but to no avail. At another point, Mysterio tossed Balor through a table set up in the corner.
As many have learned, it’s hard to keep your demons down. Mysterio learned the hard way.
Balor would not give up. Balor clotheslined Mysterio, hit him with a chair multiple times before wrapping his head in between the chair and drop-kicking him into the corner. Balor put Mysterio onto a table and hit the Coup de Grâce for the win.
Dominik Mysterio is introduced before his match against Finn Balor during WrestleMania 42 at Allegiant Stadium in Las Vegas, Nev., on April 19, 2026. (Ethan Miller/Getty Images)
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Balor excised his own demons, while Mysterio is still haunted.
Sports
Ryan Ward has a solid debut, but bullpen blows it again as Dodgers lose to Rockies
DENVER — What do you know? The once-stampeding Dodgers have been caged by the Colorado Rockies.
With a 9-6 loss Sunday at Coors Field, the two-time defending World Series champions lost back-to-back games for the first time this season. The Dodgers again couldn’t hold a lead, letting the Rockies tee off for 15 hits.
Nor could the Dodgers keep up offensively at the hitter-friendly park — though they put some pressure on in the ninth inning, when Shohei Ohtani led off with a ground-rule double and the Dodgers scored twice to cut the lead to three runs. Then the new guy, Ryan Ward, made the final out in his big league debut, robbed of a hit and a chance to keep chipping away by a diving Troy Johnston in right field.
Before that, the Rockies — who beat the Dodgers twice in 13 meetings all of last season — chased starter Roki Sasaki from the game in the fifth inning and then ruffled the Dodgers’ relievers. That included closer Edwin Díaz, who came on in the eighth and promptly gave up three singles, a walk and two runs before being pulled with the Dodgers trailing 8-4.
Dodgers starting pitcher Roki Sasaki gave up three runs on seven hits in 4-2/3 innings Sunday against the Rockies in Denver.
(David Zalubowski / Associated Press)
He and Blake Treinen combined to face eight batters without getting an out.
“They both weren’t sharp,” said manager Dave Roberts, who had theories but not many answers — though he did have real concern, especially about Díaz, who recently had his right knee checked out by the medical staff.
Roberts said the closer wanted to pitch after nine days off, even though it wasn’t a save situation. But his velocity was slightly down (95.4 mph vs. 95.8) and so, “today was a tough evaluation,” the manager said.
“It really was,” Roberts said. “Because, you know, I know what it’s supposed to look like, and when it doesn’t look like that, it gets a little concerning, really.”
And losing for the second time to the Rockies, who are now 9-13? Being in danger of losing their four-game series, after arriving in Denver without having lost to a National League opponent, against a club that hasn’t made the postseason since 2018?
It’s well below the bar the Dodgers have set, and it added a bitter note to Ward’s otherwise sweet debut.
Ward punched a big league clock for the first time wearing No. 67 and cranked his first hit off Rockies starter Michael Lorenzen in the fourth inning, lining a changeup to right field for a single that scored Andy Pages, made it 3-0 and got the 20-some members of Ward’s party up, jumping in place, hugging and high-fiving.
“When I was on first base, I got to see them all jumping around up there,” Ward said. “That was a pretty special moment.”
He also singled in the sixth and swung on the first pitch in his first at-bat, a fly out in the third inning.
The Dodgers gave Sasaki a 2-0 lead in the third. Alex Freeland drove in Hyeseong Kim, and Shohei Ohtani doubled in Freeland — and extended his career-best on-base streak to 51 games, moving past Willie Keeler into third place in Dodgers history.
Sasaki went 4-2/3 innings, threw 78 pitches and gave up three runs on seven hits, striking out two and walking two. His ERA after his fourth start: 6.11, worst in the six-man rotation.
The Dodgers fell behind 6-5 in the seventh when Treinen — who was cleared Friday after he was struck in the head by a batted ball during batting practice — gave up four consecutive hits, including a two-run home run by Mickey Moniak.
The result likely will be a minor detail when Ward tells the story years from now about getting the call after first baseman Freddie Freeman was placed on the paternity list.
The Dodgers’ No. 19 prospect and reigning Pacific Coast League MVP spent the last seven years in the minors. Last season, he hit 36 home runs and drove in 122 runs with a .937 on-base-plus-slugging percentage for triple-A Oklahoma City, and he has a 1.020 OPS and four homers this year.
Ward made it a point to improve his chase rate, draw more walks and get on base more frequently, everything the Dodgers asked of him. He also passed the broadest patience test.
“The plate discipline, being a better hitter … he’s done all that,” Roberts said. “He’s improved his defense. But honestly, for me, just not to let his lack of opportunity in the big leagues deter him. That’s easy when you get frustrated and let it affect performance, and he hasn’t done that.”
If anything, Ward said, the waiting made him better.
“I used it to keep going. ‘OK, if I’m not there yet, what do I have to do to get there?’” he said. “‘What part of my game do I need to work on to keep getting better?’
“I used it as fire to keep working.”
That will be the Dodgers’ assignment too.
In the finale of the four-game series Monday, the Dodgers are expected to start left-hander Justin Wrobleski (2-0, 2.12) against Colorado left-hander Jose Quintana (0-1, 5.63).
Sports
ESPN’s Stephen A Smith hears boos from WrestleMania 42 crowd
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LAS VEGAS – Danhausen’s curse may be real after all – just ask Stephen A. Smith and the New York Mets.
While the latter dropped their 10th game in a row, Smith got his share of the curse on Saturday night during Night 1 of WrestleMania 42. Smith was in attendance for WWE’s premier event of the year and heard massive boos from the crowd.
Stephen A. Smith attends WrestleMania 42: Night 1 at Allegiant Stadium in Las Vegas, Nevada, on April 18, 2026. (Andrew Timms/WWE)
Smith was sitting ringside to watch the action. The ESPN star appeared on the videoboard above the ring at Allegiant Stadium in Las Vegas. He appeared to embrace the reaction and smiled through it.
The boos came after Danhausen appeared on “First Take” on Friday – much to the chagrin of the sports pundit. Smith appeared perplexed by Danhausen’s appearance. Smith said he heard about Danhausen and called him a “bad luck charm.”
Danhausen said Smith had been “rude” to him and put the dreaded “curse” on the commentator.
WWE STAR DANHAUSEN SAYS METS ‘CURSE’ ISN’T EXACTLY LIFTED AS TEAM DROPS NINTH STRAIGHT GAME
Stephen A. Smith attends WrestleMania 42: Night 1 at Allegiant Stadium in Las Vegas, Nevada, on April 18, 2026. (Andrew Timms/WWE)
Smith is far from the only one dealing with the effects of the “curse.”
Danhausen agreed to “un-curse” the Mets during their losing streak. However, he told Fox News Digital earlier this week that there was a reason why the curse’s removal didn’t take full effect.
“I did un-curse the Mets. But it didn’t work because, I believe it was Brian Gewirtz who did not pay Danhausen. He did not send me my money so it did not take full effect,” Danhausen said. “Once I have the money, perhaps it will actually work because right now it’s probably about a half of an un-cursing. It’s like a layaway situation.”
Danhausen enters the arena before his match against Kit Wilson during SmackDown at SAP Center in San Jose, Calif., on April 10, 2026. (Eakin Howard/Getty Images)
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On “Friday Night SmackDown,” WWE stars like The Miz and Kit Wilson were also targets of Danhausen’s curse.
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