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The top NFL media stories of 2024: Tom Brady debuts, Netflix steps in and more

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The top NFL media stories of 2024: Tom Brady debuts, Netflix steps in and more

If you want some long-term relationship advice, I offer you this: Find someone who loves you as much as news outlets love end-of-the-year content.

The New Yorker did a piece 11 years ago on why our brains love lists, and it holds up today. Among other reasons: It spatially organizes information and promises a story that’s finite.

The NFL story will, of course, continue in 2025 and beyond, but in the space below, we offer eight NFL media stories that captured our interest in 2024.


1. Tom Brady begins his NFL broadcasting journey

Fox has the broadcast rights to the Super Bowl this year, which means Brady will call the league’s most important game in his rookie season as a TV analyst. He is 15 games into a 10-year, $375 million deal with Fox, a journey that has prompted plenty of commentary on his performance, including multiple pieces from this author.

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Brady’s broadcasting work has improved during the season — not to the point of being an elite TV analyst, but the progress is noticeable. Still, the long-term prediction here is that Brady’s juggling act as Las Vegas Raiders owner and TV analyst, and the restrictions that come with that, feels unsustainable for Fox and Brady.


Tom Brady has improved as a game broadcaster, but February’s Super Bowl looms as the ultimate test of his progress. (Mitchell Leff / Getty Images)

2. Netflix lands an NFL package of games

Netflix and the NFL announced in May a three-season deal for Christmas Day games through 2026. That deal becomes even more magnified given Netflix securing the exclusive broadcast rights in the United States for the 2027 and 2031 editions of the Women’s World Cup. These are significant signals to the marketplace (along with its WWE rights deal, given its live element) that Netflix has shifted from being interested in sports-adjacent properties to being a legitimate sports rights holder.

The streaming giant aired the Kansas City Chiefs–Pittsburgh Steelers and Baltimore Ravens–Houston Texans games on Christmas Day and largely succeeded in avoiding a glitch-filled rerun of its Jake Paul-Mike Tyson fight event.

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3. Peacock airs a regular-season game from São Paulo

The Philadelphia Eagles–Green Bay Packers game on Sept. 6 was the NFL’s first-ever regular-season game in South America and aired exclusively on Peacock, the streaming network’s third exclusive NFL game following the Buffalo Bills–Los Angeles Chargers regular-season game in December 2023 and the Miami Dolphins-Chiefs AFC wild-card playoff game last January.

The result was a significant viewership win for the league and the streamer. Peacock delivered 14.2 million viewers for Eagles-Packers, well above the 7.3 million for Bills-Chargers and Peacock’s second-best NFL streaming audience ever only behind the Chiefs-Dolphins game (23 million viewers). The numbers include figures from the over-the-air markets in which the games ran.

The NFL will play eight international games in 2025, including in Madrid, as Spain will be the sixth country to host an NFL regular-season game. NFL commissioner Roger Goodell and Chiefs owner Clark Hunt have talked openly about playing 16 games overseas annually in the near term, per this report from SBJ’s Ben Fischer. It’s clear we will soon see a Sunday morning window with a new international media-rights package.

4. Super Bowl LVIII sets TV ratings record

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We live in an apples-to-pomegranates world when it comes to comparing the sports viewership of today versus yesteryear, due to factors including new out-of-home viewership data and cord-cutters and cord-nevers. Using today’s metrics, via Nielsen and Adobe Analytics, the Chiefs’ 25-22 overtime victory over the San Francisco 49ers in February’s Super Bowl averaged 123.7 million viewers across television and streaming platforms. That makes it the most-viewed program in history, shattering the previous mark of 115.1 million for Kansas City’s last-minute win over Philadelphia in the previous Super Bowl.

Super Bowl LVIII

Fans watch Super Bowl LVIII outside Chase Center in San Francisco. The game was the highest-rated program in television history. (Loren Elliott / Getty Images)

5. The rise of alt-broadcasts

The alternate broadcasts of NFL games launched into a new stratosphere in 2024 with a “Simpsons” animated alt-cast of “Monday Night Football” airing on ESPN+ and Disney+, and NBC Sports making its NFL alternate broadcast debut on Peacock with last week’s Texans-Chiefs game. It follows alt-broadcasts on Nickelodeon and ESPN’s now long-standing Manning Brothers broadcasts and one using “Toy Story.”

6. The ‘New Heights’ podcast blows up

The popular podcast — hosted by brothers Jason Kelce, the Eagles’ center from 2011-2023, and Travis Kelce, the current Chiefs tight end — inked a deal with Amazon’s podcast network, Wondery, in 2024 to be the program’s new home.

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The show has found itself on measurement lists of the biggest podcasts in the United States and has nearly 2.5 million subscribers on YouTube. One of the interesting notes in the deal is Wondery’s plans to translate the podcast to different languages to increase its global audience, including in NFL-strong markets such as the United Kingdom and Mexico. That’s a blank space for NFL fans.

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The Kelce brothers and the ‘Heights’ of podcast popularity

7. New broadcast rules for increased access

It was not an accident that you saw more in-game interviews during NFL games this season. Last May, the NFL broadcasting department outlined access changes for the NFL’s television partners after a review between the league and its media rights holders. The shared goal? To enhance the game content that we see as NFL viewers. The new rules included in-game coach interviews for all games, pregame player interviews for all games, network pregame locker room coverage, preseason player interviews, and coaches’ booth network cameras. Look for it to continue.

8. NFL ordered to pay $4.7 billion in “Sunday Ticket” antitrust trial … only to see it overturned

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In August, the U.S. District Court in Los Angeles overturned a $4.7 billion verdict against the NFL for colluding to raise prices for its “NFL Sunday Ticket” television package. The judge disqualified expert testimony used by the jury to determine damages. (The jury’s verdict had threatened to upend the league’s strategy of selling exclusive television packages to broadcasters.) Next up: The U.S. Court of Appeals for the Ninth Circuit. Per Sportico’s legal writer and sports law professor, Michael McMann, a decision is likely many months, if not longer, away.

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Imagining NFL on TV in the year 2030: Tom Brady out, Travis Kelce in?

(Top photo of a Netflix “Christmas Gameday” banner at Wednesday’s Chiefs-Steelers game: Mark Alberti / Icon Sportswire via Getty Images)

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Multiple players ejected after brawl breaks out during Eagles-Commanders game

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Multiple players ejected after brawl breaks out during Eagles-Commanders game

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An intense brawl broke out during the Eagles-Commanders game in the fourth quarter Saturday night, resulting in three ejections.

The fight began after Philadelphia’s Saquon Barkley scored on a 2-point conversion to boost his team’s lead to 19 points with less than five minutes left. 

Washington’s Javon Kinlaw and Quan Martin and Eagles offensive lineman Tyler Steen were disqualified after being flagged for unnecessary roughness.

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There was some pushing and shoving and a lot of jawing, and officials threw six flags as the chaos ensued.

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Tyler Steen (56) of the Philadelphia Eagles and Mike Sainristil (0) of the Washington Commanders fight in the fourth quarter at Northwest Stadium Dec. 20, 2025, in Landover, Md.  (Scott Taetsch/Getty Images)

Eventually, order was restored, and Barkley, Eagles quarterback Jalen Hurts and Commanders linebacker Bobby Wagner spoke to each other.

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The Eagles won the game, 29-18, to clinch their second straight division title, becoming the first team to win back-to-back NFC East titles since the 2004 Eagles did it. 

The Associated Press contributed to this report. 

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No. 4 UCLA closes nonconference play with a dominant win over Long Beach State

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No. 4 UCLA closes nonconference play with a dominant win over Long Beach State

UCLA women’s basketball coach Cori Close could not have imagined a better way for her team to wrap up nonconference play than Saturday afternoon’s 106-44 trouncing of Long Beach State at Pauley Pavilion.

Coming off Tuesday’s 115-28 triumph over Cal Poly San Luis Obispo — UCLA’s largest margin of victory during the NCAA era — the Bruins picked up where they left off, leading wire-to-wire for their fifth consecutive win since suffering their lone loss to Texas on Nov. 26.

“We’re growing … we had a couple of lapses today and we’re not there yet, but we’re heading in the right direction,” Close said. “I love the selflessness of this team.”

Senior guard Gabriela Jaquez led the way with 17 points and made five of six three-point shots. Angela Dugalic added 13 points while Gianna Kneepkens had 10 points and 10 rebounds. All 11 Bruins who played scored at least one basket.

UCLA forward Sienna Betts, top, and Long Beach State forward Kennan Ka dive for the ball during the Bruins’ win Saturday.

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(Jessie Alcheh / Associated Press)

Playing their last game in Westwood until Jan. 3, when they will host crosstown rival USC, the Bruins (11-1 overall, 1-0 in Big Ten) looked every bit like the No. 4 team in the country, improving to 6-0 at home. They are ranked fourth in both the Associated Press and coaches polls behind Connecticut, Texas and South Carolina.

“I’m really proud of our nonconference schedule. Not many local teams are willing to play us, so I want to compliment Long Beach State,” Close said. “Our starting guards [Charlisse Leger-Walker and Kiki Rice] combined for 17 assists and one turnover. We have depth and balance and that’s a great luxury to have.”

Jaquez scored nine of the Bruins’ first 12 points. She opened the scoring with a three-pointer from the top of the key and added triples on back-to-back possessions to increase the margin to eight points. Her fourth three-pointer, from the right corner, extended the lead to 21-5.

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Sienna Betts’ jumper in the lane put UCLA up by 19 at the end of the first quarter. The sophomore finished with 14 points and senior Lauren Betts added 17. The sisters’ parents, Michelle and Andy, played volleyball and basketball, respectively, for Long Beach State. Sienna wears her mom’s No. 16 while Lauren dons her dad’s No. 51.

Rice’s steal and layup made it 46-18 with 3:28 left in the first half and Leger-Walker’s tip-in at the buzzer gave the Bruins a 34-point advantage at halftime. Rice had a complete game, contributing 15 points, nine rebounds, seven assists, four steals and one block.

The result continued the Bruins’ recent dominance against the Beach. UCLA has won six straight head-to-head meetings, including a 51-point blowout in the schools’ previous matchup last December, when Close became the all-time winningest coach in program history by earning her 297th victory to surpass Billie Moore (296-181). Long Beach State has not beaten the Bruins since 1987 under Joan Bonvicini, who posted a 16-1 record versus UCLA in her 12 seasons at the Beach from 1979 to 1991.

The Bruins’ primary focus on defense was slowing down sophomore guard JaQuoia Jones-Brown, who entered Saturday averaging 17.2 points per game. She scored 10 of the Beach’s 11 points in the first quarter but was held scoreless the rest of the way. She has scored in double figures in nine of 10 games. Guard Christy Reynoso added six points for Beach (0-10 overall, 0-2 in Big West).

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The Bruins travel to Columbus on Dec. 28 to face No. 21 Ohio State (9-1).

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Nick Saban questions Texas A&M crowd noise before Aggies face Miami in playoff

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Nick Saban questions Texas A&M crowd noise before Aggies face Miami in playoff

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Despite dropping their regular-season finale to in-state rival Texas, the Texas A&M Aggies qualified for the College Football Playoff and earned the right to host a first-round game at Kyle Field.

Nick Saban, who won seven national championships during his storied coaching career, experienced his fair share of hostile environments on road trips. 

But the former Alabama coach and current ESPN college football analyst floated a surprising theory about how Texas A&M turns up the volume to try to keep opposing teams off balance.

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A view of the midfield logo before the game between the Texas A&M Aggies and the LSU Tigers at Kyle Field on Oct. 26, 2024 in College Station, Texas. (Tim Warner/Getty Images)

While Saban did describe Kyle Field as one of the sport’s “noisiest” atmospheres, he also claimed the stadium’s operators have leaned on artificial crowd noise to pump up the volume during games.

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“I did more complaining to the SEC office—it was more than complaining that I don’t really want to say on this show—about this is the noisiest place. Plus, they pipe in noise… You can’t hear yourself think when you’re playing out there,” he told Pat McAfee on Thursday afternoon.

Adding crowd noise during games does not explicitly violate NCAA rules. However, the policy does mandate a certain level of consistency.

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A general view of Kyle Field before the start of the game between Texas A&M Aggies and the Alabama Crimson Tide at Kyle Field on Oct. 12, 2019 in College Station, Texas. (John Glaser/USA TODAY Sports)

According to the governing body’s rulebook: “Artificial crowd noise, by conference policy or mutual consent of the institutions, is allowed. The noise level must be consistent throughout the game for both teams. However, all current rules remain in effect dealing with bands, music and other sounds. When the snap is imminent, the band/music must stop playing. As with all administrative rules, the referee may stop the game and direct game management to adjust.”

General view of fans watch the play in the first half between the Texas A&M Aggies and the Ball State Cardinals at Kyle Field on Sept. 12, 2015 in College Station, Texas. (Scott Halleran/Getty Images)

Regardless of the possible presence of artificial noise, the Miami Hurricanes will likely face a raucous crowd when Saturday’s first-round CFP game kicks off at 12 p.m. ET.

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