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Column: 'Wicked' box office proves Hollywood needs to take family films seriously again

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Column: 'Wicked' box office proves Hollywood needs to take family films seriously again

Everyone is wondering if “Glicked,” the potentially record-breaking, industry-lifting pre-Thanksgiving combination of “Wicked” and “Gladiator II,” will be this year’s “Barbenheimer,” the record-breaking, industry-lifting summertime combination of “Barbie” and “Oppenheimer.”

Could be. Hope so. But it’s hard not to think that everyone is missing the point.

Because Hollywood’s future doesn’t depend on who’s going to see both films on the same day. It depends on who’s going to see “Wicked” in the same row. Sharing Twizzlers and a tub of popcorn.

Families.

Double-feature combos are certainly a novel and fun way to engage audiences and goose the box office, and I would never disrespect the Oscar-winning “Oppenheimer,” which did amazingly well with audiences given its serious biopic genre. For its part, “Gladiator II” certainly looks like a gas.

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But it was “Barbie,” and now “Wicked,” that put a serious number of butts in seats: Universal Pictures’ musical adaptation earned $114 million at the domestic box office this weekend, leading the $55.5-million take of Paramount’s swords-and-sandals epic. And it will be “Moana 2” that continues to do so over Thanksgiving weekend, if its predicted $125-million opening comes to fruition. Not the R-rated, demographically targeted projects but the big, festive movies that the whole family can enjoy.

“Something the whole family can enjoy” used to be a selling point. Now, in a time of targeted demographics, when Hollywood has decided that an R rating is all but required for a film to be considered “important,” it’s become a joke. Calling something that is not made by Pixar/Disney “family friendly” makes it immediately uncool and definitely unsexy. For all that they love to tout the elusive “four-quadrant” productions, most studios are not going out of their way to make family-friendly films these days. At least not those that exist outside the MCU.

And yet “Wicked,” like “Barbie” and this summer’s big hit, “Inside Out 2,” has played to enormous audiences across all kinds of demographics, not to mention generations, and no doubt included loads of families. (Who, if early accounts are an indication, were prepared to sing along with many of the songs, to the consternation of those who were not.)

If Hollywood really wants to make a comeback, it needs to take this lesson to heart: If you want to sell a bunch of tickets and popcorn, families are the ultimate consumer group. For good reason.

Streaming may have taken over the world, but believe me when I say parents want to take their children, of all ages, to the movies. If your kids are small, it offers the rare opportunity to do something they will enjoy while you get to sit down, without argument or constant demands, for two hours. Bliss! If you like the movie, even better.

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If your kids are teens or young adults, movies offer the increasingly rare opportunity to share an experience in which everyone is fully engaged — unlike with home movie nights, dining out or virtually any group activity, cellphone usage is prohibited in movie theaters. Although complaints about bad behavior in cinemas may be on the rise, it’s still likelier here than anywhere that you can experience the joy of movie viewing without feeling compelled to ask, after noting the illuminated phone and bowed head of your child, “Are you even watching this?” They are, because that is the only thing they can do. And then, at least for the drive home, you all have something to talk about that does not require you to explain how people used to navigate entire cities without the benefit of an app or them to show you what they mean by playing something on TikTok.

Once again you have, if only temporarily, a shared language. Amazing!

And more than any other patrons, families — by which I mean any group that includes at least two generations, the elder of whom is paying — see the moviegoing experience as an outing, which means snacks are a given.

Once you’ve gone to the trouble of finding the time everyone is free, arguing over seats, buying the tickets and getting everyone to the theater on time, a parent (or grandparent or aunt or older brother) is not going to draw the line at getting this one a hot dog and that one a slushy. Nope, this is now officially a mini-holiday, so pretzel bites and Skittles all around. (And with “Wicked,” purchasers can console themselves with how much cheaper even the most concession-heavy film experience is when compared with seeing the stage version.)

So why, in an industry struggling to sustain its bricks-and-mortar business model in a digital world, are there so few films the whole family can enjoy?

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Once upon a time, there were four-quadrant films in virtually every genre. Oh, for the golden years of the “Harry Potter” franchise, which, in its first three years, overlapped with “The Lord of the Rings.” Long will I remember the wonders of 2005, which included family-friendly hits like “Harry Potter and the Goblet of Fire,” “The Lion, the Witch and the Wardrobe,” “Batman Begins,” “Mr. & Mrs. Smith,” “Madagascar,” “Charlie and the Chocolate Factory,” “The Corpse Bride,” “King Kong,” “Nanny McPhee,” “Robots,” “Sky High,” “Zathura: A Space Adventure,” “Hoodwinked!” “Wallace & Gromit: The Curse of the Were-Rabbit,” “The Sisterhood of the Traveling Pants” and, of course, the enduring classic “The Adventures of Sharkboy and Lavagirl in 3-D.”

Our family practically lived in the cinema that year.

This is not an argument against sex, violence, mature themes or whatever bags the R rating for a given movie. That same year gave us “Brokeback Mountain,” “Memoirs of a Geisha,” “The Constant Gardener,” “Cinderella Man,” “A History of Violence,” “The 40 Year-Old Virgin,” “Wedding Crashers,” “Pride and Prejudice” and plenty of other fine, sophisticated, adult movies.

But with the notable exception of superhero movies, Hollywood seems increasingly willing to throw the baby, or at least the 8-year-old, out with the bathwater.

So while it’s clever to marry, and cross-promote, films as different as “Barbie” and “Oppenheimer” or “Wicked” and “Gladiator II,” let’s not lose sight of which films draw the bigger audiences. To paraphrase another movie that drew multiple generations to the multiplex: If you build it, they will come. Especially if they can bring the kids.

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Movie Reviews

Movie review: ‘Gail Daughtry and the Celebrity Sex Pass’ not quite ‘Wet Hot’ fun

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Movie review: ‘Gail Daughtry and the Celebrity Sex Pass’ not quite ‘Wet Hot’ fun

Comedy is a matter of taste and preference — it’s a deeply personal thing. Which makes it hard for a critic to give a blanket assessment of a specific kind of comedy, especially if it didn’t work for them, but clearly worked for others (the laughter or lack thereof is the indication). “It’s not funny,” the critic says, “well I had fun,” someone else can reply, and then we’re at an impasse.

Which is the dilemma one finds oneself in with “Gail Daughtry and the Celebrity Sex Pass,” a very strange and shaggy Hollywood satire of sorts from David Wain and The State crew, still riding the goodwill of “Wet Hot American Summer” after all these years. If only this were as funny.

“Gail Daughtry” lives in the same world as that iconic summer camp spoof, as well as Wain’s 2014 rom-com parody, “They Came Together,” in that he’s playing with genre convention and expectation, taking well-known norms to the goofiest extremes. But those films hewed more closely to their respective genres, while “Gail Daughtry” is totally scattered, combining crime and spy movie tropes with a fish-out-of-water comedy and a Hollywood send-up. It has far too many ideas for its own good, and yet no ideas that are good enough to sustain this bizarre curio of a comedy.

What’s ironic is that one of the problems driving this wacky plot forward is the characters have to come up with a movie idea to pitch to star Jon Hamm (playing himself of course), leading them to do some pretty inane and shockingly violent things. It’s almost as if Wain and co-writer and co-star Ken Marino had no idea for a movie, then baked their search for an idea into their script, and then turned it into a madcap adventure about a woman on a quest to have sex with Jon Hamm. What an ouroboros!

OK, about the sex quest. Gail Daughtry (Zoey Deutch) is a chipper hairdresser from Kansas born without the part of the brain that recognizes sarcasm or irony. She’s a cheerful, Pollyanna-ish naïf whose literal-mindedness is almost as extreme as Amelia Bedelia. Her childhood sweetheart and fiancé Tom (Michael Cassidy) is the same. She tells him about the concept of the “celebrity sex pass” as a joke, and he promptly boinks Jennifer Aniston at local book reading.

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(Nitpicky aside: why didn’t they use the common nomenclature “hall pass”? Is it copyrighted? “Celebrity sex pass” is clunky and sounds like an off-brand version of the well-known slang.)

That infidelity crisis is how Gail ends up in Los Angeles determined to bang Hamm, collecting a motley crew of similarly clueless helpers along the way. There’s her best friend Otto (Miles Guttierez-Riley), her salon bestie; Caleb (Ben Wang), an overly ambitious intern at Creative Artists Agency; Vince (Marino), a screenwriter turned paparazzo with a heart of gold; and John Slattery, as John Slattery, down on his luck. An accidental briefcase swap has a pair of thugs on their tail, in a forgettable and underdeveloped B-plot.

With a parade of celebrity cameos and collaborators in bit parts, “Gail Daughtry” at times feels like an excuse for Wain and co. to make something at home with all of their friends. Fair enough, it’s great to see all these people employed, but what about what we’re watching? Behold, the Los Angeles of the middle-aged working comedian: the CAA lobby, the Chateau Marmont, Griffith Park, etc. And the plot is as half-baked as the pitch they present to Hamm.

What’s actually interesting about this comedy is the distinct streak of despair and even resentment that reveals itself at the climax, a feeling of helplessness and uselessness. Everyone’s been striving to make it in this crazy town: the intern, the actor, the paparazzo. But not even Jon Hamm can help them get a movie made; even he feels inherently powerless. There’s an unexplored anxiety vibrating there that feels the most thematically fruitful, about what it means, some 25 years after bursting onto the scene with a generation-defining comedy, about maintaining the work, the drive, a sense of purpose, after years of strikes, and in the face of a constricting industry. Do they still have it? Is the dream still alive?

Maybe that’s why Wain and Marino need to invent a dreamer stand-in with Gail, a guileless eternal optimist who knows nothing of the craven Los Angeles and accepts everything at face value (though she is filled with a scary bit of rage too). She might behave like she has a head injury, but she’s going to achieve her goal, dammit. “Gail Daughtry and the Celebrity Sex Pass” might not be as funny as “Wet Hot American Summer” (for this critic), but reframed, it serves as a fascinating status update on life in La La Land for this troupe.

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‘Gail Daughtry and the Celebrity Sex Pass’

2 stars (out of 4)

MPA rating: R (for sexual content, violence/bloody images and language)

Running time: 1:33

How to watch: In theaters July 10

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Emily Ratajkowski’s viral essay on sex life as a single mom scores her a seven-figure book deal

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Emily Ratajkowski’s viral essay on sex life as a single mom scores her a seven-figure book deal

Emily Ratajkowski’s viral essay detailing her sex life as a single mom just landed her a seven-figure book deal.

According to Page Six, the model’s essay in the Cut had publishers champing at the bit in a 12-way bidding war that culminated in the hefty pay day. Editor Helen Rouner at Penguin Press — who also edited Lauren Christensen’s memoir “Firstborn” and Michael W. Clune’s novel “Pan” — reportedly landed the deal.

Penguin Press did not immediately respond to The Times’ request for comment Friday.

Publishers Marketplace announced the forthcoming memoir, describing it as “an examination of modern female identity through the story of the author’s own efforts as a newly single mother in New York City to discover what really constitutes a good life for a woman.”

The essay, which dropped a month ago and quickly broke the internet, drops the veil on EmRata’s sexual adventures (or maybe misadventures) since she and her former husband, Sebastian Bear-McClard, split in 2022.

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“It was a violent transition into a new reality of screaming baby on my aching tit and ring on my swollen finger,” Ratajkowski writes of new motherhood. “And then, in a time period that felt both instant and excruciatingly slow, my marriage collapsed. Six months after my son was born, my husband and I stopped having sex. Less than a year later, we separated.”

In the missive, the model interrogates her sexuality — is she a Madonna or a whore? — while untangling bigger questions around gender, power and self-actualization. If Carrie Bradshaw wrote about “Sex and the City,” then Ratajkowski is writing about sex, the city and single motherhood. And naturally, her fleeting paramours have vague monikers: “Vegan Graffiti Artist,” “Spanish Gen-Zer” and “Son of a Billionaire.”

“And then there was the Elder Millennial: obsessed with dental hygiene, psychedelics, and dirty talk,” she writes. “He had approached the subject coyly at first, like it was something he was kind of embarrassed about — the way a kid will test you to see if you’ll talk to them about their dorky obsession of the moment. Do you like Godzilla? What about Star Wars?”

Would-be sleuths with Ratajkowski’s essay and a gossip rag handy will have their work cut out for them.

This will be Ratajkowski’s second book. The first, “My Body,” dropped in 2021 and was a bestselling collection of essays exploring gender, power dynamics, sexuality and the commodification of female beauty in the modeling and entertainment industries.

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Ratajkowski’s foray into the spotlight came more than a decade ago when Robin Thicke’s controversial “Blurred Lines” music video made the model an overnight star. She was cast in David Fincher’s adaptation of “Gone Girl,” which hit theaters the following year, and catapulted to top fashion runways — Marc Jacobs, Versace, Victoria’s Secret and Dolce & Gabbana, to name a few. She she’s been romantically linked to Harry Styles, Eric Andre, Shaboozey, Brad Pitt and Pete Davidson, among others.

In 2023, she moonlighted as the host of the “High Low With EmRata” podcast, where she interviewed sex workers, investigated ethical nonmonogamy and pondered the etymology of the word “toxic.” The same year, she told The Times that she was coming into herself post-divorce, “Being able to assert what I want — that feels like it just started: My life as a creator and not as a muse.”

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‘Gail Daughtry and the Celebrity Sex Pass’ Review: We’re Off to Hump the Wizard

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‘Gail Daughtry and the Celebrity Sex Pass’ Review: We’re Off to Hump the Wizard

Wainheads will be delighted to see his alums in cameos: Kerri Kenney-Silver, Michael Ian Black, Thomas Lennon, and supporting roles for Zickel and Truglio. A large portion of the cast are his homies. But with Deutch, Gutierrez-Riley, Wang, Slattery, Impacciatore, and yes, Hamm, it’s as if they’re being inducted into a new mad family. Wain and Marino are basically catching Pokémon and hoping they can hold onto the roster (by that logic, yes, Paul Rudd is a legendary Pokémon). The film is anchored by Zoey — everything everywhere all this summer with Voicemails From Isabelle to Minions & Monsters — Deutch in the Dorothy Gale role, exuding a high level of perkiness consistent with the character’s can-do, wide-eyed, midwestern charm and heart.  

A major standout, Ben Wang finally gets to show off his comedic abilities, portraying a self-assured, quick-witted agent who makes me laugh every time he reveals his sheltered upbringing in snappy whines at every inconvenience. Sabrina Impacciatore, who has proven to be a comedic juggernaut in The Paper, is having so much fun hamming it up as the mob boss-esque wicked witch counterpart, torturing her henchmen and deliciously chewing up the scenery whenever onscreen. I don’t think they use her to the height of her comedic prowess, but she’s a delight nonetheless.  John Slattery is the film’s comedic MVP. The way the writers use his over-the-top character for comedy is downright hilarious every time. They use him as either a punchline or a force of nature, and he’s great. This movie is like Mad Men propaganda, and by God, it works. As someone who’s never seen it, Gail allowed me a better appreciation for Slattery and Hamm. 

Man, we don’t deserve Jon Hamm. This is the second time I’ve seen him play a silly, fictionalized version of himself this year (the other being the SXSW crowd-pleasing rom-com Wishful Thinking, which Gail distributor Sony Pictures Classics acquired), and he also voice-acted in his comedic Mayor Jerry role in Hoppers. Maybe working with Wain in 2007’s The Ten was the canon event, but I consider his weird little sex scene with Kristen Wiig in Bridesmaids his awakening. Since then, I’ve only seen him as unserious, and it’s delightful. Oz-like in appearance, he’s funny and befitting the film’s overall light, joyful nature.

LAST STATEMENT

Ultimately, Gail Daughtry and the Celebrity Sex Pass is a campy, delightful romp that succeeds as both a distinctive Hollywood‑centric riff and a Wizard of Oz reimagining, retaining a loving, twisted, demented charm. It’s a weird description, but it’s so high‑spirited and light‑hearted despite being strangely ultraviolent. It might as well be a live‑action episode of Smiling Friends (RIP), yet it’s everything the theatrical market needs today. Ten years ago, this would’ve been a studio production rather than an indie Sundance acquisition, but thank God it exists for the big screen. More absurdist Gail Daughtrys for cinemas (not streaming), please, because this is the most fun to be had in a theater all summer, if not the year thus far.

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