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Why Are So Many Influencers Moving to This Southern City?

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Why Are So Many Influencers Moving to This Southern City?


In 2021, Erin Thumann, her sister, Ellie, and their mom planned a girls trip along the southeastern coast of the United States. “We wanted to visit all the Nicholas Sparks movie locations,” Thumann says. “My sister was filming a YouTube video, I was posting on my socials, and it was just so fun to show all of these different spots.” Eventually, they made their way to Charleston, South Carolina. Little did they know, as they explored the Colonial buildings and sandy coastlines, they weren’t just touring the city where The Notebook was filmed, but also their future home.

“A couple of years later, my sister visited Charleston again with some friends, and I remember so vividly she called me, saying, ‘We have to move here. We loved it when we came; we have to move.’ So I planned a trip out, got off the plane, and ended up signing a lease that day because it just felt so right.”

The Thumann sisters, who are originally from Arizona, are among a number of content creators—mostly young women—who have moved to the South Carolina city in recent years. “I’ve definitely noticed an increase in influencers in the city,” says Sarah Baus, a TikToker and content creator from Charleston. “There are some content creators from the blogger era, but as far as the new social media influencer and TikToker, we really didn’t have those until probably the last four years. It’s been a pretty steady incline ever since, and a lot of them are from out of town.”

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A decade ago, when the modern influencer industry was taking shape, it was logical for burgeoning internet personalities to move to Los Angeles or New York where it was easier to make connections and become noticed by talent agencies and other decision makers. “With the rise of TikTok, anyone can go viral from their Midwest bedroom, and it has really leveled the playing field,” says Clara Peirce, a TikToker and YouTuber who moved from Raleigh, North Carolina, to Charleston last year.

Clara Peirce in Charleston

Photo: Courtesy of Clara Peirce

Although self-employed content creators have generally had more career flexibility than those in other industries, this has only increased in recent years. “You no longer have to live in these entertainment cities to be successful or noticed by brands,” Peirce adds. “In my opinion, it’s diminished that pressure.”

Unlike California and New York, South Carolina is rarely a business move, but rather an opportunity given the nature of this business. “I wouldn’t say that myself or any of the people that I’ve met who moved to Charleston did so for a strategic purpose,” Peirce says. “I don’t think people move here solely thinking it will be good for their career.”

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Indeed, most of the creators who spoke with AD shared stories of enduring love affairs with the city: They spoke of childhood summer vacations or frequent trips with friends during long weekends. For many, living in Charleston has been a life-long desire. The ever increasing flexibility in the content industry has made that dream an easier reality.





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South Carolina Lottery Powerball, Pick 3 results for March 4, 2026

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South Carolina Lottery Powerball, Pick 3 results for March 4, 2026


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The South Carolina Education Lottery offers several draw games for those aiming to win big.

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Here’s a look at March 4, 2026, results for each game:

Winning Powerball numbers from March 4 drawing

07-14-42-47-56, Powerball: 06, Power Play: 4

Check Powerball payouts and previous drawings here.

Winning Pick 3 Plus FIREBALL numbers from March 4 drawing

Midday: 4-6-9, FB: 3

Evening: 1-2-4, FB: 3

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Check Pick 3 Plus FIREBALL payouts and previous drawings here.

Winning Pick 4 Plus FIREBALL numbers from March 4 drawing

Midday: 1-3-2-3, FB: 3

Evening: 4-6-4-8, FB: 3

Check Pick 4 Plus FIREBALL payouts and previous drawings here.

Winning Cash Pop numbers from March 4 drawing

Midday: 09

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Evening: 12

Check Cash Pop payouts and previous drawings here.

Winning Palmetto Cash 5 numbers from March 4 drawing

03-29-30-35-38

Check Palmetto Cash 5 payouts and previous drawings here.

Winning Powerball Double Play numbers from March 4 drawing

05-10-26-53-59, Powerball: 06

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Check Powerball Double Play payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your lottery prize

The South Carolina Education Lottery provides multiple ways to claim prizes, depending on the amount won:

For prizes up to $500, you can redeem your winnings directly at any authorized South Carolina Education Lottery retailer. Simply present your signed winning ticket at the retailer for an immediate payout.

Winnings $501 to $100,000, may be redeemed by mailing your signed winning ticket along with a completed claim form and a copy of a government-issued photo ID to the South Carolina Education Lottery Claims Center. For security, keep copies of your documents and use registered mail to ensure the safe arrival of your ticket.

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SC Education Lottery

P.O. Box 11039

Columbia, SC 29211-1039

For large winnings above $100,000, claims must be made in person at the South Carolina Education Lottery Headquarters in Columbia. To claim, bring your signed winning ticket, a completed claim form, a government-issued photo ID, and your Social Security card for identity verification. Winners of large prizes may also set up an Electronic Funds Transfer (EFT) for convenient direct deposit of winnings.

Columbia Claims Center

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1303 Assembly Street

Columbia, SC 29201

Claim Deadline: All prizes must be claimed within 180 days of the draw date for draw games.

For more details and to access the claim form, visit the South Carolina Lottery claim page.

When are the South Carolina Lottery drawings held?

  • Powerball: 10:59 p.m. ET on Monday, Wednesday, and Saturday.
  • Mega Millions: 11 p.m. ET on Tuesday and Friday.
  • Pick 3: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Pick 4: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Cash Pop: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Palmetto Cash 5: 6:59 p.m. ET daily.

This results page was generated automatically using information from TinBu and a template written and reviewed by a South Carolina editor. You can send feedback using this form.



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House ethics committee investigating SC Republican for alleged overbilling

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House ethics committee investigating SC Republican for alleged overbilling


The House ethics committee announced Monday it is investigating Representative Nancy Mace, the South Carolina Republican, for potentially improper reimbursement.

Mace may have sought and received reimbursements for Washington property expenses that were greater than the costs she actually incurred. The congresswoman has taken issue with the reliability of the committee’s evidence, however.

The committee began its investigation following a December referral from the House Office of Congressional Conduct (OCC), an independent body that reviews allegations of misconduct. The OCC recommended that the committee investigate Mace’s reimbursement activity since there is “substantial” reason to believe she acted unethically – potentially in violation of House rules, standards of conduct and federal law.

Bills and statements from early 2023 to mid-2024 show that Mace overbilled the House for over $9,000 during that period, the OCC said. She allegedly requested the maximum reimbursement each month, at times receiving over a thousand dollars more than what she was entitled to, although the details of her finances are murky. Mace owned the property with her fiancé, who may have helped pay for it, according to the OCC.

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“Based on the information available to the OCC, it appears Rep. Mace was reimbursed amounts exceeding the actual costs incurred for the DC Property during several months in 2023 and 2024,” the office said in its report.

“Further, if Rep. Mace did not pay for 100% of expenses related to the DC property – a determination the OCC could neither reach nor reject due to the Congresswoman’s lack of cooperation – this would increase the disparity between the amounts Rep. Mace was reimbursed and her actual expenses incurred.”

Mace’s lawyer, William Sullivan, Jr., wrote in response to the report in December that the OCC’s conclusions were “fundamentally flawed.” The report appeared to include unverified assertions and materials from the congresswoman’s former fiancé, who has a history of abusive and retaliatory behavior toward her, Sullivan said. The couple’s relationship ended in late 2023 to protect Mace’s “safety and wellbeing,” he noted.

“The Referral Report’s reliance on material and information originating from [the former fiancé] is therefore deeply problematic,” Sullivan wrote. “[The fiancé’s] personal motives, documented misuse of legal process, and demonstrated willingness to advance distorted or incomplete narratives about the Congresswoman raise substantial concerns about the accuracy and fairness of any claims premised upon or aligned with his accounts.”

The ethics committee is in the initial stage of its investigation and is gathering more information before advancing.

Have questions, concerns or tips? Send them to Ray at rjlewis@sbgtv.com.

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How to watch Tennessee Volunteers: Live stream info, TV channel, game time | March 3

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How to watch Tennessee Volunteers: Live stream info, TV channel, game time | March 3


The college basketball slate on Tuesday will include Mike Sharavjamts and the South Carolina Gamecocks (12-17, 3-13 SEC) hosting Nate Ament and the No. 25 Tennessee Volunteers (20-9, 10-6 SEC) at Colonial Life Arena, with the matchup tipping at 6 p.m. ET.

See more details below, including how to watch this game on SEC Network.

Here’s everything you need to prepare for Tuesday’s college hoops action.

South Carolina vs. Tennessee: How to watch on TV or live stream

  • Game day: Tuesday, March 3, 2026
  • Game time: 6 p.m. ET
  • Location: Columbia, South Carolina
  • Arena: Colonial Life Arena
  • TV Channel: SEC Network
  • Live stream: Fubo – Watch NOW (Regional restrictions may apply)

Check out: USA TODAY Sports Coaches Poll

Watch college basketball on Fubo!

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Tennessee vs. South Carolina stats and trends

  • Tennessee is averaging 80.1 points per game (87th-ranked in college basketball) this year, while ceding 69.2 points per contest (62nd-ranked).
  • The Volunteers are dominating when it comes to rebounding, as they rank third-best in college basketball in boards (40.1 per game) and second-best in boards allowed (25.8 per contest).
  • Tennessee ranks 32nd in the country with 17.0 assists per game.
  • The Volunteers are committing 11.6 turnovers per game (240th-ranked in college basketball). They are forcing 10.6 turnovers per contest (231st-ranked).
  • Tennessee is making 6.8 threes per game (279th-ranked in college basketball). It has a 34.3% shooting percentage (167th-ranked) from three-point land.
  • With 7.9 threes conceded per game, the Volunteers rank 196th in the country. They are giving up a 30.5% shooting percentage from three-point land, which ranks 29th in college basketball.
  • Tennessee is attempting 41.3 two-pointers per game this year, which account for 67.7% of the shots it has taken (and 76.2% of the team’s baskets). Meanwhile, it is attempting 19.7 three-pointers per contest, which are 32.3% of its shots (and 23.8% of the team’s buckets).

Tennessee vs. South Carolina Odds and Spread

  • Spread Favorite: Volunteers (-8.5)
  • Moneyline: Tennessee (-437), South Carolina (+328)
  • Total: 143.5 points

NCAA Basketball odds courtesy of BetMGM Sportsbook. Odds updated Tuesday at 1:12 a.m. ET. For a full list of sports betting odds, access USA TODAY Sports Betting Scores Odds Hub.

Watch college basketball on Fubo!

Follow the latest college sports coverage at College Sports Wire.



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