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Why Are So Many Influencers Moving to This Southern City?

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Why Are So Many Influencers Moving to This Southern City?


In 2021, Erin Thumann, her sister, Ellie, and their mom planned a girls trip along the southeastern coast of the United States. “We wanted to visit all the Nicholas Sparks movie locations,” Thumann says. “My sister was filming a YouTube video, I was posting on my socials, and it was just so fun to show all of these different spots.” Eventually, they made their way to Charleston, South Carolina. Little did they know, as they explored the Colonial buildings and sandy coastlines, they weren’t just touring the city where The Notebook was filmed, but also their future home.

“A couple of years later, my sister visited Charleston again with some friends, and I remember so vividly she called me, saying, ‘We have to move here. We loved it when we came; we have to move.’ So I planned a trip out, got off the plane, and ended up signing a lease that day because it just felt so right.”

The Thumann sisters, who are originally from Arizona, are among a number of content creators—mostly young women—who have moved to the South Carolina city in recent years. “I’ve definitely noticed an increase in influencers in the city,” says Sarah Baus, a TikToker and content creator from Charleston. “There are some content creators from the blogger era, but as far as the new social media influencer and TikToker, we really didn’t have those until probably the last four years. It’s been a pretty steady incline ever since, and a lot of them are from out of town.”

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A decade ago, when the modern influencer industry was taking shape, it was logical for burgeoning internet personalities to move to Los Angeles or New York where it was easier to make connections and become noticed by talent agencies and other decision makers. “With the rise of TikTok, anyone can go viral from their Midwest bedroom, and it has really leveled the playing field,” says Clara Peirce, a TikToker and YouTuber who moved from Raleigh, North Carolina, to Charleston last year.

Clara Peirce in Charleston

Photo: Courtesy of Clara Peirce

Although self-employed content creators have generally had more career flexibility than those in other industries, this has only increased in recent years. “You no longer have to live in these entertainment cities to be successful or noticed by brands,” Peirce adds. “In my opinion, it’s diminished that pressure.”

Unlike California and New York, South Carolina is rarely a business move, but rather an opportunity given the nature of this business. “I wouldn’t say that myself or any of the people that I’ve met who moved to Charleston did so for a strategic purpose,” Peirce says. “I don’t think people move here solely thinking it will be good for their career.”

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Indeed, most of the creators who spoke with AD shared stories of enduring love affairs with the city: They spoke of childhood summer vacations or frequent trips with friends during long weekends. For many, living in Charleston has been a life-long desire. The ever increasing flexibility in the content industry has made that dream an easier reality.





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SC releases 2025 human trafficking report, spotlights minors as victims

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SC releases 2025 human trafficking report, spotlights minors as victims


South Carolina Attorney General Alan Wilson unveiled the 2025 Annual Report on human trafficking at the State House Monday, which highlighted the ongoing battle against this pervasive crime.

As Chair of the South Carolina Human Trafficking Task Force, Wilson was joined by task force leadership and law enforcement officials from various levels to present the report’s findings.

In 2025, the South Carolina Law Enforcement Division (SLED) investigated 315 tips, involving over 300 potential victims, with a significant number of cases involving minors.

Investigations spanned 41 of the state’s counties, with Greenville leading at 35 cases, followed by Berkeley and Charleston with 30 each, Richland with 28, Lexington with 27, and Dorchester with 21. Only five counties reported no cases.

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FOR YOU: 6 mistakes that could delay your SC tax return

While data from the National Human Trafficking Hotline was absent due to an operator transition, the report incorporated statistics from the Department of Social Services and the Department of Juvenile Justice, underscoring the various entry points for identifying minor victims.

“Human trafficking is not a challenge any single agency can solve alone,” said Wilson. “Through the leadership of the State Task Force and the dedication of our partners, South Carolina remains a model on how to best address this crime.”

A significant initiative launched in 2025 was the South Carolina Safe House Certification Program, aimed at service providers working with trafficking victims. In collaboration with the Safe House Project, the Task Force certified programs at four organizations: Doors to Freedom, the Formation Project, Jasmine Road, and Lighthouse for Life. South Carolina is the first state to mandate a statewide certification for specialized human trafficking programs, which are now listed in the Task Force’s online resource directory.

“The data continues to inform how we shape and implement statewide initiatives from specialized training and certification to public awareness and prevention education,” said Monique Garvin, Director of the Task Force.

The event was attended by SLED Chief Mark Keel, State Task Force Subcommittee Chairs, regional task force chairs, nonprofit leaders, and other anti-human trafficking advocates.

For more information, the annual report is available on the State Task Force website at humantrafficking.scag.gov.

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To report incidents or seek victim services, individuals can contact the National Human Trafficking Hotline at 888-373-7888, which operates confidentially 24/7.



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South Carolina Lottery Pick 3, Pick 4 results for Jan. 11, 2026

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South Carolina Lottery Pick 3, Pick 4 results for Jan. 11, 2026


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The South Carolina Education Lottery offers several draw games for those aiming to win big. Here’s a look at Jan. 11, 2026, results for each game:

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Winning Pick 3 Plus FIREBALL numbers from Jan. 11 drawing

Evening: 3-0-0, FB: 1

Check Pick 3 Plus FIREBALL payouts and previous drawings here.

Winning Pick 4 Plus FIREBALL numbers from Jan. 11 drawing

Evening: 4-7-9-4, FB: 1

Check Pick 4 Plus FIREBALL payouts and previous drawings here.

Winning Cash Pop numbers from Jan. 11 drawing

Evening: 04

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Check Cash Pop payouts and previous drawings here.

Winning Palmetto Cash 5 numbers from Jan. 11 drawing

09-14-17-25-27

Check Palmetto Cash 5 payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your lottery prize

The South Carolina Education Lottery provides multiple ways to claim prizes, depending on the amount won:

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For prizes up to $500, you can redeem your winnings directly at any authorized South Carolina Education Lottery retailer. Simply present your signed winning ticket at the retailer for an immediate payout.

Winnings $501 to $100,000, may be redeemed by mailing your signed winning ticket along with a completed claim form and a copy of a government-issued photo ID to the South Carolina Education Lottery Claims Center. For security, keep copies of your documents and use registered mail to ensure the safe arrival of your ticket.

SC Education Lottery

P.O. Box 11039

Columbia, SC 29211-1039

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For large winnings above $100,000, claims must be made in person at the South Carolina Education Lottery Headquarters in Columbia. To claim, bring your signed winning ticket, a completed claim form, a government-issued photo ID, and your Social Security card for identity verification. Winners of large prizes may also set up an Electronic Funds Transfer (EFT) for convenient direct deposit of winnings.

Columbia Claims Center

1303 Assembly Street

Columbia, SC 29201

Claim Deadline: All prizes must be claimed within 180 days of the draw date for draw games.

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For more details and to access the claim form, visit the South Carolina Lottery claim page.

When are the South Carolina Lottery drawings held?

  • Powerball: 10:59 p.m. ET on Monday, Wednesday, and Saturday.
  • Mega Millions: 11 p.m. ET on Tuesday and Friday.
  • Pick 3: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Pick 4: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Cash Pop: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Palmetto Cash 5: 6:59 p.m. ET daily.

This results page was generated automatically using information from TinBu and a template written and reviewed by a South Carolina editor. You can send feedback using this form.



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South Carolina Lottery Powerball, Pick 3 results for Jan. 10, 2026

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South Carolina Lottery Pick 3, Pick 4 results for Jan. 11, 2026


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The South Carolina Education Lottery offers several draw games for those aiming to win big. Here’s a look at Jan. 10, 2026, results for each game:

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Winning Powerball numbers from Jan. 10 drawing

05-19-21-28-64, Powerball: 14, Power Play: 3

Check Powerball payouts and previous drawings here.

Winning Pick 3 Plus FIREBALL numbers from Jan. 10 drawing

Midday: 3-5-2, FB: 0

Evening: 8-2-9, FB: 7

Check Pick 3 Plus FIREBALL payouts and previous drawings here.

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Winning Pick 4 Plus FIREBALL numbers from Jan. 10 drawing

Midday: 6-2-7-3, FB: 0

Evening: 9-6-9-4, FB: 7

Check Pick 4 Plus FIREBALL payouts and previous drawings here.

Winning Cash Pop numbers from Jan. 10 drawing

Midday: 05

Evening: 13

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Check Cash Pop payouts and previous drawings here.

Winning Palmetto Cash 5 numbers from Jan. 10 drawing

02-04-31-38-40

Check Palmetto Cash 5 payouts and previous drawings here.

Winning Powerball Double Play numbers from Jan. 10 drawing

10-19-39-47-67, Powerball: 18

Check Powerball Double Play payouts and previous drawings here.

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Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your lottery prize

The South Carolina Education Lottery provides multiple ways to claim prizes, depending on the amount won:

For prizes up to $500, you can redeem your winnings directly at any authorized South Carolina Education Lottery retailer. Simply present your signed winning ticket at the retailer for an immediate payout.

Winnings $501 to $100,000, may be redeemed by mailing your signed winning ticket along with a completed claim form and a copy of a government-issued photo ID to the South Carolina Education Lottery Claims Center. For security, keep copies of your documents and use registered mail to ensure the safe arrival of your ticket.

SC Education Lottery

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P.O. Box 11039

Columbia, SC 29211-1039

For large winnings above $100,000, claims must be made in person at the South Carolina Education Lottery Headquarters in Columbia. To claim, bring your signed winning ticket, a completed claim form, a government-issued photo ID, and your Social Security card for identity verification. Winners of large prizes may also set up an Electronic Funds Transfer (EFT) for convenient direct deposit of winnings.

Columbia Claims Center

1303 Assembly Street

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Columbia, SC 29201

Claim Deadline: All prizes must be claimed within 180 days of the draw date for draw games.

For more details and to access the claim form, visit the South Carolina Lottery claim page.

When are the South Carolina Lottery drawings held?

  • Powerball: 10:59 p.m. ET on Monday, Wednesday, and Saturday.
  • Mega Millions: 11 p.m. ET on Tuesday and Friday.
  • Pick 3: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Pick 4: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Cash Pop: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Palmetto Cash 5: 6:59 p.m. ET daily.

This results page was generated automatically using information from TinBu and a template written and reviewed by a South Carolina editor. You can send feedback using this form.



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