Connect with us

Business

With family budgets already squeezed, back-to-school costs sting more

Published

on

With family budgets already squeezed, back-to-school costs sting more

When August rolls around, Gloria Ponce braces for the line she knows she’ll need to add to the family budget.

The San Gabriel mother of six shells out hundreds of dollars every summer to get her four school-age kids ready for the school year with new supplies, clothes and shoes.

The expenses include accessories, backpacks and pencils and total about $300 to $500 per child, she said. It’s a financial strain on her family that’s worse this year because high inflation rates in recent years have ramped up the price of basic goods.

“We always end up putting money aside a few months before because we know this is going to hit us like a ton of bricks,” said Ponce, who has four children in Los Angeles public schools.

Ponce is hardly alone. Los Angeles parents will spend almost $200 more this year than last on back-to-school expenses and 57% more than the national average, according to a survey conducted by consulting firm Deloitte.

Advertisement

One mother reported spending around $30 more on the same backpack and lunchbox she bought last year.

“I can absorb that, but so many families don’t have that luxury,” she wrote in a Facebook thread on back-to-school shopping. “What are they supposed to do?”

The Deloitte survey found that Los Angeles parents are spending an average of $921 per child on back-to-school shopping compared with a national average of $586, which was slightly lower than last year’s national average. More than half of Angelenos surveyed said their top reason for spending more was a general increase in prices compared with last year.

Seventy-three percent of consumers nationally said they are concerned about rising prices for everyday purchases and are allotting higher budgets for nondiscretionary expenses. Across income levels, parents are weighing prices and priorities as they prepare for the new school year.

“Inflation is top of every consumer’s mind,” said Rebecca Lohrey, Deloitte’s Los Angeles-based audit and assurance partner. “Similar to how everybody in the country is feeling, Los Angeles parents expect things to cost more.”

Advertisement

For some, the rise in prices means stricter budgeting. Low- and middle-income parents are spending less on back-to-school items year over year and are cutting back on other expenses to save money, according to the survey, which had 529 respondents in Los Angeles and 1,198 nationally.

But in Los Angeles, the average parent is spending more in every category, including clothing and accessories, tech products and school supplies. Eighty-six percent said they expect to spend the same or more on back-to-school items this year.

Spending on tech products saw the biggest jump from last year, with Los Angeles parents spending $648 on tech in 2024 versus $527 in 2023. Nationally, parents spent $431 on tech this year and $499 last year.

Lohrey said three factors are driving the increase in spending among Los Angeles families: the rising cost of goods, additional spending for extracurricular activities and a willingness to splurge on must-have brands.

Nine out of 10 Los Angeles parents enroll their children in extracurricular activities, the survey found, and they plan to spend roughly $700 on fees and equipment.

Advertisement

That number varies significantly based on income level. Families with an annual income of less than $50,000 will spend an average of $387 on extracurriculars, but families that earn more than $100,000 will spend $902, according to the survey.

Regardless of income, 72% of Los Angeles parents said their child’s preferences influence how much they spend. More than 9 in 10 parents in the area said they’re willing to splurge on the items their children want most in hopes of boosting their confidence and easing the transition back to school.

A Studio City parent who asked to be identified by only her first name, Lisa, because of privacy concerns, said her 13-year-old son and 10-year-old daughter want new clothes, shoes and backpacks every year, not to mention the must-have items that pop up each year such as Stanley water bottles, which cost around $35.

This year, Lisa said, her daughter was asking for a pair of Adidas Samba sneakers, which cost around $100.

The Deloitte survey found that more parents prioritize clothes and accessories over school supplies. If their budget is too tight, 37% of Los Angeles parents said they would first cut back on supplies such as notebooks and pencils. Twenty-six percent said they would first cut back on clothing.

Advertisement

“I don’t know that it’s a necessity, but it feels like a necessity,” Lisa said of the sneakers. “You don’t want her to be the only kid who doesn’t fit in.”

Business

How We Cover the White House Correspondents’ Dinner

Published

on

How We Cover the White House Correspondents’ Dinner

Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.

Politicians in Washington and the reporters who cover them have an often adversarial relationship.

But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.

Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.

While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.

Advertisement

“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.

It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”

Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.

“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.

The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.

Advertisement

Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.

Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”

Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.

Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.

“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”

Advertisement

For most of The Times’s reporters and editors, though, the evening will be experienced from home.

“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”

Continue Reading

Business

MrBeast company sued over claims of sexual harassment, firing a new mom

Published

on

MrBeast company sued over claims of sexual harassment, firing a new mom

A former female staffer who worked for Beast Industries, the media venture behind the popular YouTube channel MrBeast, is suing the company, alleging she was sexually harassed and fired shortly after she returned from maternity leave.

The employee, Lorrayne Mavromatis, a Brazilian-born social media professional, alleges in a lawsuit she was subjected to sexual harassment by the company’s management and demoted after she complained about her treatment. She said she was urged to join a conference call while in labor and expected to work during her maternity leave in violation of the Family and Medical Leave Act, according to the federal complaint filed Wednesday in the U.S. District Court for the Eastern District of North Carolina.

“This clout-chasing complaint is built on deliberate misrepresentations and categorically false statements, and we have the receipts to prove it. There is extensive evidence — including Slack and WhatsApp messages, company documents, and witness testimony — that unequivocally refutes her claims. We will not submit to opportunistic lawyers looking to manufacture a payday from us,” Gaude Paez, a Beast Industries spokesperson, said in a statement.

Jimmy Donaldson, 27, began MrBeast as a teen gaming channel that soon exploded into a media company worth an estimated $5 billion, with 500 employees and 450 million subscribers who watch its games, stunts and giveaways.

Mavromatis, who was hired in 2022 as its head of Instagram, described a pervasive climate of discrimination and harassment, according to the lawsuit.

Advertisement

In her complaint, she alleges the company’s former CEO James Warren made her meet him at his home for one-on-one meetings while he commented on her looks and dismissed her complaints about a male client’s unwanted advances, telling her “she should be honored that the client was hitting on her.”

When Mavromatis asked Warren why MrBeast, Donaldson, would not work with her, she was told that “she is a beautiful woman and her appearance had a certain sexual effect on Jimmy,” and, “Let’s just say that when you’re around and he goes to the restroom, he’s not actually using the restroom.”

Paez refuted the claim.

“That’s ridiculous. This is an allegation fabricated for the sole purpose of sparking headlines,” Paez said.

Mavromatis said she endured a slate of other indignities such as being told by Donaldson that she “would only participate in her video shoot if she brought him a beer.”

Advertisement

“In this male-centric workplace, Plaintiff, one of the few women in a high-level role, was excluded from otherwise all-male meetings, demeaned in front of colleagues, harassed, and suffered from males be given preferential treatment in employment decisions,” states the complaint.

When Mavromatis raised a question during a staff meeting with her team, she said a male colleague told her to “shut up” or “stop talking.”

At MrBeast headquarters in Greenville, N.C., she said male executives mocked female contestants participating in BeastGames, “who complained they did not have access to feminine hygiene products and clean underwear while participating in the show.”

In November 2023, Mavromatis formally complained about “the sexually inappropriate encounters and harassment, and demeaning and hostile work environment she and other female employees had been living and experiencing working at MrBeast,” to the company’s then head of human resources, Sue Parisher, who is also Donaldson’s mother, according to the suit.

In her complaint, Mavromatis said Beast Industries did not have a method or process for employees to report such issues either anonymously or to a third party, rather employees were expected to follow the company’s handbook, “How to Succeed In MrBeast Production.”

Advertisement

In it, employees were instructed that, “It’s okay for the boys to be childish,” “if talent wants to draw a dick on the white board in the video or do something stupid, let them” and “No does not mean no,” according to the complaint.

Mavromatis alleges that she was demoted and then fired.

Paez said that Mavromatis’s role was eliminated as part of a reorganization of an underperforming group within Beast Industries and that she was made aware of this.

Advertisement
Continue Reading

Business

Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO

Published

on

Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO

Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.

Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.

The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.

“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.

Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.

Advertisement

Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.

The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.

“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”

Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.

Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.

Advertisement

Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.

“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”

Continue Reading
Advertisement

Trending