Culture
Inside the sales pitch that took Liverpool and Manchester United to a U.S. college town
Late in 2023, a delegation of senior Liverpool staff were visiting the college town of Columbia, South Carolina, when they wondered if it might be possible to work out early the following morning. Their hosts from the athletics department of the University of South Carolina swiftly sensed an opportunity.
Chance Miller, at the time the deputy athletics director at the University of South Carolina , arranged a personal 6am pick-up for the Liverpool staff and access to the South Carolina Gamecocks college football team’s weights room. The Gamecocks’ strength and conditioning coach, Luke Day, put the Liverpool staff through their paces. As for the soundtrack, Miller ensured that Liverpool’s anthem You’ll Never Walk Alone played in the background, before working through some classics from The Beatles.
It was all part of a mighty charm offensive that culminated in the University of South Carolina hosting its first major exhibition match between European football teams at the 77,599-seater Williams-Brice Stadium. On Saturday evening, Columbia, with a population of less than 140,000, will host one of the sport’s most famous rivalries when Liverpool face Manchester United for the final leg of their Rivals in Red tour of the United States, which has also seen both teams play against Arsenal. United faced Arsenal in Los Angeles and Liverpool played Mikel Arteta’s team in Philadelphia. This will be the first time any English Premier League team has played in Columbia.
Los Angeles, where more than 62,000 supporters attended United’s 2-1 defeat by Arsenal at SoFi stadium, and Philadelphia, where Lincoln Financial Field sold out for Wednesday evening’s match between Liverpool and Arsenal (which Liverpool won 2-1), are ranked No 2 and No 4 in media researchers Nielsen’s list of designated market area rankings. That is essentially a formula that lists the size of television markets within the U.S.
Salah scores for Liverpool against Arsenal (Andrew Powell/Liverpool FC via Getty Images)
Columbia, however, ranks 76th and has no track record in hosting soccer events. This selection, therefore, represented a leap into the unknown.
According to Miller, who only recently departed the University of South Carolina to join Coastal Carolina University, thoughts turned to hosting these matches during the Covid-19 pandemic.
“It really stretched us and the university because we were reducing attendance at our college football games,” he says. “It was the most difficult time in our professional careers because there was so much uncertainty; whether or not we were even going to play the games. So it was a question of: how are we going to be able to provide for our student athletes and for their wellbeing?
“When you are looking at the financials, big-time college athletics depends on football, basketball and baseball. Attendance, selling tickets, putting games on TV… it is essential to produce the revenue that helps us fund the rest of our sports, such as swimming, diving, track and field, tennis and golf. I kept sitting there thinking, ‘We have all these beautiful facilities. Our football stadium holds 75,000 people, but we only use it seven days a year’. So what could we do to diversify, produce revenue, and also just bring really cool events into the capital city of South Carolina?”
The conversation around this match started in autumn, when TEG, a live events promotion company, reached out to Miller. TEG have organised the Rivals in Red tour, as well as Wrexham’s tour of the west coast in the U.S. this summer. The company, which originated in Australia, has also brought the New Zealand rugby All Blacks to play Fiji in San Diego this year, as well as organising and promoting T20 cricket games on the east coast, including the hot-ticket India fixture against Pakistan in New Jersey.
(Kevork Djansezian/Getty Images)
Miller says: “Hugh Nicholson from TEG reached out to me and his idea was to bring professional soccer at the highest level to some of these big university towns that had great followings of college football. I jumped all over it.”
Miller had another conversation that same night. “Carson, my eight-year-old son and Manchester United fan, is my soccer expert,” he laughs. “And I said, ‘Carson, what if I was able to get Manchester United and Liverpool to play in the stadium?’. He started screaming and running around the house. So I figured we had something successful in the works.”
Nicholson expands on the theory: “There’s been huge success with events at the University of Michigan with Real Madrid and Manchester United previously. I’ve always thought, when you look at college stadiums, they are absolutely massive, but they also have loyal fans and people that are passionate about their university, town and region.
“The teams were heading east at the end of the tour, so geographically it made sense. I immediately started looking into the Southeastern Conference for venues that had the size and scale that could accommodate a match of this magnitude, but also universities that had a loyal fan base who would really buy in and support.”
The University of South Carolina considered hosting other games this summer but eventually decided that if they were to be venturing into football, they ought to go big.
Miller said: “Let’s try to bring two of the top teams here, really sell it and show that the fanbase of college athletics will support something like this. What they liked more than anything is when we talked to the teams, we were able to show them that we have world-class facilities.
“We have some of the best grounds crew and turf management people in the industry. They came over here to look at our grounds and our turf guy, Clark Cox, he’s done some of the world’s biggest events. He’s done the Major League Baseball All-Star game. He’s worked at the Super Bowl and he was really able to show them that we can pull this off at the highest level.”
For United, it suited them well. The club wanted their pre-season to be commercially advantageous — the tour, as a ballpark figure, is worth around £15million to the club — but also performance-driven. This meant avoiding any exhausting zigzagging across the U.S.
Erik ten Hag’s team have used a single training base in Los Angeles and will fly into South Carolina on Friday for an overnight stay and then head straight back to Manchester after the game on Saturday.
The United squad in training in Los Angeles (Ash Donelon/Manchester United via Getty Images)
There were some logistics to resolve. Miller explains that college football teams traditionally leave the visiting team’s locker rooms in a less luxurious state than that of the home team, so as to really press home territorial advantage.
“When we looked at ours, we said, ‘We can’t put Liverpool or Manchester United in this’. So we actually ripped out the lockers, the carpet and the lighting and replaced it all to make it a whole lot nicer for them because this is something where we want to be able to say, ‘Hey, we’d love to have you back here in the future’.”
As for the pitch, there was no issue with the length of the college football field. The width was adequate but tight. Miller says: “The only modification we had to make inside the stadium is that our grounds crew purchased a little bit of ready-to-play grass, not for the actual playing surface, but just outside of the playing surface, so that there was a little bit more room for corner kicks because the way our stadium is, on both the east and west side, there’s a patch of concrete. It’s a natural grass turf, which is not common in the U.S., especially not at the professional level. I was watching Man United against Arsenal (in Los Angeles). I noticed that the TV commentators were talking about the turf having some dead spots and patchy spots in it. I don’t think you’re going to see that here.”
Officials from United and Liverpool’s operations, marketing and grounds teams made multiple trips to the facilities. They were taken to South Carolina’s college football team’s match against Kentucky Wildcats in November, where they discovered a bouncing atmosphere. The stadium, they were told, would be lit up in red when United and Liverpool are in town.
The match in November between South Carolina Gamecocks and Kentucky Wildcats (Joe Robbins/Icon Sportswire via Getty Images)
Dinner reservations were made, first at Halls Chophouse, a high-end steak restaurant, and then Di Vino Rosso, a white tablecloth Northern Italian joint.
A clear plan was presented, explaining the hotels available to teams in the college town, how and where pre and post-game meals would be prepared, how ownership groups and VIPs would be catered for in premium areas, and how the teams would travel in and out of the stadium. These games yield vast returns for European soccer teams, attracting multi-million-pound match fees, but also formulas for revenue sharing with the promoter on ticket sales, and sometimes for media rights, parking fees and merchandise sales.
A rental fee is paid by the promoter, in this case TEG, to the venue and Miller says the University of South Carolina in this case were paid between $400k-$500k for the usual operational and security costs of hosting an event, as well as a cut of the fees for the ticket sales, rather than a cut of the ticket sales themselves.
“Then we put a lot of data in front of them,” Miller said. “From our fan base, we have data from ticket sales, sponsorships and donations. And then we also have online retail partners in Fanatics (the sports apparel and fan equipment store). And we were able to cross-reference our data with Fanatics to create a Venn diagram of Gamecock fans, who also had purchased Manchester United or Liverpool gear. Our partnership with Ticketmaster was able to help us identify that as well.
“One of the concerns the team had was about coming to a smaller metropolitan area and if we were going to be able to sell enough tickets. We were able to show them that on a college football Saturday, we’re able to pull from four different major metropolitan areas within the southeast of the U.S. — Atlanta (Georgia), Charlotte (North Carolina), Jacksonville (Florida) and the Raleigh-Durham area (North Carolina).”
Tickets went on sale on Tuesday, March 27, at 9am. Miller recalls: “At 8.45am, I signed in just to see what the queue looked like. I was 14,000th in line. It brought home to me the level of excitement around Premier League soccer.”
Tickets sold at a lightning pace, faster even than when Beyonce previously played the same venue seven years ago. Of all tickets sold, 40% have been sold to fans from outside South Carolina, Georgia and North Carolina. TEG promoter Nicholson says: “South Carolina is strategically positioned between Charlotte and Atlanta, so we expected there to be a significant amount of interest from two traditional soccer markets. The game sold out almost immediately. We’ve got folks coming from all 50 states in the United States as well as international fans.
“The the University of South Carolina alumni came through; as well as current students who wanted to be a part of the event. Even though the match sold through within 36 hours, we’ve continued to push just the awareness that this is coming. It is a big deal to the city of Columbia and the state of South Carolina. The governor of South Carolina, Henry McMaster, was tweeting about the match the day that we announced it. And if you want to talk about atypical, that’s about as good as it gets.”
The buzz is continuing. On Ticketmaster this week, the cheapest resale ticket appeared to be $89, but the vast majority were in substantial three figures and some were reselling for more than $1,000. This will be the biggest soccer crowd either North or South Carolina have ever seen.
The deal was signed early, which meant tickets for the match went on sale before rival fixtures — including Real Madrid vs Barcelona at MetLife Stadium, New Jersey, and Manchester City v Chelsea at Ohio Stadium, Columbus — which are taking place on the same day, as well as other showpiece fixtures slated in Charlotte, Atlanta and Raleigh across the summer. It will be the biggest-ever grossing event at Williams-Brice Stadium and the largest attendance for a non-American football event at the venue.
United, who have never played in the region before, have maximised the opportunity. They have established new official supporters’ clubs in North and South Carolina. Five thousand fans are expected at a free fan zone outside the stadium before the game, with the FA Cup, won in May against Manchester City, on display for supporters.
As for Miller’s young son Carson, he was first in line. “When we got the game, he was the first person I told.”
(Top photo: Lance King/Getty Images)
Culture
Poetry Challenge: Memorize “The More Loving One” by W.H. Auden
Let’s memorize a poem! Not because it’s good for us or because we think we should, but because it’s fun, a mental challenge with a solid aesthetic reward. You can amuse yourself, impress your friends and maybe discover that your way of thinking about the world — or even, as you’ll see, the universe — has shifted a bit.
Over the next five days, we’ll look closely at a great poem by one of our favorite poets, and we’ll have games, readings and lots of encouragement to help you learn it by heart. Some of you know how this works: Last year more Times readers than we could count memorized a jaunty 18-line recap of an all-night ferry ride. (If you missed that adventure, it’s not too late to embark. The ticket is still valid.)
This time, we’re training our telescopes on W.H. Auden’s “The More Loving One” — a clever, compact meditation on love, disappointment and the night sky.
Here’s the first of its four stanzas, read for us by Matthew McConaughey:
The More Loving One
Looking up at the stars, I know quite well
That, for all they care, I can go to hell,
But on earth indifference is the least
We have to dread from man or beast.
Matthew McConaughey, actor and poet
In four short lines we get a brisk, cynical tour of the universe: hell and the heavens, people and animals, coldness and cruelty. Commonplace observations — that the stars are distant; that life can be dangerous — are wound into a charming, provocative insight. The tone is conversational, mixing decorum and mild profanity in a manner that makes it a pleasure to keep reading.
Here’s Tracy K. Smith, a former U.S. poet laureate, with the second stanza:
How should we like it were stars to burn
With a passion for us we could not return?
If equal affection cannot be,
Let the more loving one be me.
Tracy K. Smith, poet
These lines abruptly shift the focus from astronomy to love, from the universal to the personal. Imagine how it would feel if the stars had massive, unrequited crushes on us! The speaker, couching his skepticism in a coy, hypothetical question, seems certain that we wouldn’t like this at all.
This certainty leads him to a remarkable confession, a moment of startling vulnerability. The poem’s title, “The More Loving One,” is restated with sweet, disarming frankness. Our friend is wearing his heart on his well-tailored sleeve.
The poem could end right there: two stanzas, point and counterpoint, about how we appreciate the stars in spite of their indifference because we would rather love than be loved.
But the third stanza takes it all back. Here’s Alison Bechdel reading it:
Admirer as I think I am
Of stars that do not give a damn,
I cannot, now I see them, say
I missed one terribly all day.
Alison Bechdel, graphic novelist
The speaker downgrades his foolish devotion to qualified admiration. No sooner has he established himself as “the more loving one” than he gives us — and perhaps himself — reason to doubt his ardor. He likes the stars fine, he guesses, but not so much as to think about them when they aren’t around.
The fourth and final stanza, read by Yiyun Li, takes this disenchantment even further:
Were all stars to disappear or die,
I should learn to look at an empty sky
And feel its total dark sublime,
Though this might take me a little time.
Yiyun Li, author
Wounded defiance gives way to a more rueful, resigned state of mind. If the universe were to snuff out its lights entirely, the speaker reckons he would find beauty in the void. A starless sky would make him just as happy.
Though perhaps, like so many spurned lovers before and after, he protests a little too much. Every fan of popular music knows that a song about how you don’t care that your baby left you is usually saying the opposite.
The last line puts a brave face on heartbreak.
So there you have it. In just 16 lines, this poem manages to be somber and funny, transparent and elusive. But there’s more to it than that. There is, for one thing, a voice — a thinking, feeling person behind those lines.
When he wrote “The More Loving One,” in the 1950s, Wystan Hugh Auden was among the most beloved writers in the English-speaking world. Before this week is over there will be more to say about Auden, but like most poets he would have preferred that we give our primary attention to the poem.
Its structure is straightforward and ingenious. Each of the four stanzas is virtually a poem unto itself — a complete thought expressed in one or two sentences tied up in a neat pair of couplets. Every quatrain is a concise, witty observation: what literary scholars call an epigram.
This makes the work of memorization seem less daunting. We can take “The More Loving One” one epigram at a time, marvelling at how the four add up to something stranger, deeper and more complex than might first appear.
So let’s go back to the beginning and try to memorize that insouciant, knowing first stanza. Below you’ll find a game we made to get you started. Give it a shot, and come back tomorrow for more!
Play a game to learn it by heart. Need more practice? Listen to Ada Limón, Matthew McConaughey, W.H. Auden and others recite our poem.
Question 1/6
Looking up at the stars, I know quite well That, for all they care, I can go to hell,
Tap a word above to fill in the highlighted blank.
Your first task: Learn the first four lines!
Let’s start with the first couplet. Fill in the rhyming words.
Monday
Love, the cosmos and everything in between, all in 16 lines.
Tuesday (Available tomorrow)
What’s love got to do with it?
Wednesday (Available April 22)
How to write about love? Be a little heartsick (and the best poet of your time).
Thursday (Available April 23)
Are we alone in the universe? Does it matter?
Friday (Available April 24)
You did it! You’re a star.
Ready for another round? Try your hand at the 2025 Poetry Challenge.
Edited by Gregory Cowles, Alicia DeSantis and Nick Donofrio. Additional editing by Emily Eakin,
Joumana Khatib, Emma Lumeij and Miguel Salazar. Design and development by Umi Syam. Additional
game design by Eden Weingart. Video editing by Meg Felling. Photo editing by Erica Ackerberg.
Illustration art direction by Tala Safie.
Illustrations by Daniel Barreto.
Text and audio recording of “The More Loving One,” by W.H. Auden, copyright © by the Estate of
W.H. Auden. Reprinted by permission of Curtis Brown, Ltd. Photograph accompanying Auden recording
from Imagno/Getty Images.
Culture
Famous Authors’ Less Famous Books
Literature
‘Romola’ (1863) by George Eliot
Who knew that there’s a major George Eliot novel that neither I nor any of my friends had ever heard of?
“Romola” was Eliot’s fourth novel, published between “The Mill on the Floss” (1860) and “Middlemarch” (1870-71). If my friends and I didn’t get this particular memo, and “Romola” is familiar to every Eliot fan but us, please skip the following.
“Romola” isn’t some fluky misfire better left unmentioned in light of Eliot’s greater work. It’s her only historical novel, set in Florence during the Italian Renaissance. It embraces big subjects like power, religion, art and social upheaval, but it’s not dry or overly intellectual. Its central character is a gifted, freethinking young woman named Romola, who enters a marriage so disastrous as to make Anna Karenina’s look relatively good.
It probably matters that many of Eliot’s other books have been adapted into movies or TV series, with actors like Hugh Dancy, Ben Kingsley, Emily Watson and Rufus Sewell. The BBC may be doing even more than we thought to keep classic literature alive. (In 1924, “Romola” was made into a silent movie starring Lillian Gish. It doesn’t seem to have made much difference.)
Anthony Trollope, among others, loved “Romola.” He did, however, warn Eliot against aiming over her readers’ heads, which may help explain its obscurity.
All I can say, really, is that it’s a mystery why some great books stay with us and others don’t.
‘Quiet Dell’ (2013) by Jayne Anne Phillips
This was an Oprah Book of the Week, which probably disqualifies it from B-side status, but it’s not nearly as well known as Phillips’s debut story collection, “Black Tickets” (1979), or her most recent novel, “Night Watch” (2023), which won her a long-overdue Pulitzer Prize.
Phillips has no parallel in her use of potent, stylized language to shine a light into the darkest of corners. In “Quiet Dell,” her only true-crime novel, she’s at the height of her powers, which are particularly apparent when she aims her language laser at horrific events that actually occurred. Her gift for transforming skeevy little lives into what I can only call “Blade Runner” mythology is consistently stunning.
Consider this passage from the opening chapter of “Quiet Dell”:
“Up high the bells are ringing for everyone alive. There are silver and gold and glass bells you can see through, and sleigh bells a hundred years old. My grandmother said there was a whisper for each one dead that year, and a feather drifting for each one waiting to be born.”
The book is full of language like that — and of complex, often chillingly perverse characters. It’s a dark, underrecognized beauty.
‘Solaris’ (1961) by Stanislaw Lem
You could argue that, in America, at least, the Polish writer Stanislaw Lem didn’t produce any A-side novels. You could just as easily argue that that makes all his novels both A-side and B-side.
It’s science fiction. All right?
I love science and speculative fiction, but I know a lot of literary types who take pride in their utter lack of interest in it. I always urge those people to read “Solaris,” which might change their opinions about a vast number of popular books they dismiss as trivial. As far as I know, no one has yet taken me up on that.
“Solaris” involves the crew of a space station continuing the study of an aquatic planet that has long defied analysis by the astrophysicists of Earth. Part of what sets the book apart from a lot of other science-fiction novels is Lem’s respect for enigma. He doesn’t offer contrived explanations in an attempt to seduce readers into suspending disbelief. The crew members start to experience … manifestations? … drawn from their lives and memories. If the planet has any intentions, however, they remain mysterious. All anyone can tell is that their desires and their fears, some of which are summoned from their subconsciousness, are being received and reflected back to them so vividly that it becomes difficult to tell the real from the projected. “Solaris” has the peculiar distinction of having been made into not one but two bad movies. Read the book instead.
‘Fox 8’ (2013) by George Saunders
If one of the most significant living American writers had become hypervisible with his 2017 novel, “Lincoln in the Bardo,” we’d go back and read his earlier work, wouldn’t we? Yes, and we may very well have already done so with the story collections “Tenth of December” (2013) and “Pastoralia” (2000). But what if we hadn’t yet read Saunders’s 2013 novella, “Fox 8,” about an unusually intelligent fox who, by listening to a family from outside their windows at night, has learned to understand, and write, in fox-English?: “One day, walking neer one of your Yuman houses, smelling all the interest with snout, I herd, from inside, the most amazing sound. Turns out, what that sound is, was: the Yuman voice, making werds. They sounded grate! They sounded like prety music! I listened to those music werds until the sun went down.”
Once Saunders became more visible to more of us, we’d want to read a book that ventures into the consciousness of a different species (novels tend to be about human beings), that maps the differences and the overlaps in human and animal consciousness, explores the effects of language on consciousness and is great fun.
We’d all have read it by now — right?
‘Between the Acts’ (1941) by Virginia Woolf
You could argue that Woolf didn’t have any B-sides, and yet it’s hard to deny that more people have read “Mrs. Dalloway” (1925) and “To the Lighthouse” (1927) than have read “The Voyage Out” (1915) or “Monday or Tuesday” (1921). Those, along with “Orlando” (1928) and “The Waves” (1931), are Woolf’s most prominent novels.
Four momentous novels is a considerable number for any writer, even a great one. That said, “Between the Acts,” her last novel, really should be considered the fifth of her significant books. The phrase “embarrassment of riches” comes to mind.
Five great novels by the same author is a lot for any reader to take on. Our reading time is finite. We won’t live long enough to read all the important books, no matter how old we get to be. I don’t expect many readers to be as devoted to Woolf as are the cohort of us who consider her to have been some sort of dark saint of literature and will snatch up any relic we can find. Fanatics like me will have read “Between the Acts” as well as “The Voyage Out,” “Monday or Tuesday” and “Flush” (1933), the story of Elizabeth Barrett Browning’s cocker spaniel. Speaking for myself, I don’t blame anyone who hasn’t gotten to those.
I merely want to add “Between the Acts” to the A-side, lest anyone who’s either new to Woolf or a tourist in Woolf-landia fail to rank it along with the other four contenders.
As briefly as possible: It focuses on an annual village pageant that attempts to convey all of English history in a single evening. The pageant itself interweaves subtly, brilliantly, with the lives of the villagers playing the parts.
It’s one of Woolf’s most lusciously lyrical novels. And it’s a crash course, of sorts, in her genius for conjuring worlds in which the molehill matters as much as the mountain, never mind their differences in size.
It’s also the most accessible of her greatest books. It could work for some as an entry point, in more or less the way William Faulkner’s “As I Lay Dying” (1930) can be the starter book before you go on to “The Sound and the Fury” (1929) or “Absalom, Absalom!” (1936).
As noted, there’s too much for us to read. We do the best we can.
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Culture
6 Poems You Should Know by Heart
Literature
‘Prayer’ (1985) by Galway Kinnell
Whatever happens. Whatever
what is is is what
I want. Only that. But that.
“I typically say Kinnell’s words at the start of my day, as I’m pedaling a traffic-laden path to my office,” says Major Jackson, 57, the author of six books of poetry, including “Razzle Dazzle” (2023). “The poem encourages a calm acceptance of the day’s events but also wants us to embrace the misapprehension and oblivion of life, to avoid probing too deeply for answers to inscrutable questions. I admire what Kinnell does with only 14 words; the repetition of ‘what,’ ‘that’ and ‘is’ would seem to limit the poem’s sentiment but, paradoxically, the poem opens widely to contain all manner of human experience. The three ‘is’es in the middle line give it a symmetry that makes its message feel part of a natural order, and even more convincing. Thanks to the skillful punctuation, pauses and staccato rhythm, a tonal quality of interior reflection emerges. Much like a haiku, it continues after its last words, lingering like the last note played on a piano that slowly fades.”
“Just as I was entering young adulthood, probably slow to claim romantic feelings, a girlfriend copied out a poem by Pablo Neruda and slipped it into an envelope with red lipstick kisses all over it. In turn, I recited this poem. It took me the remainder of that winter to memorize its lines,” says Jackson. “The poem captures the pitch of longing that defines love at its most intense. The speaker in Shakespeare’s most famous sonnet believes the poem creates the beloved, ‘So long as men can breathe or eyes can see, / So long lives this, and this gives life to thee.’ (Sonnet 18). In Rilke’s expressive declarations of yearning, the beloved remains elusive. Wherever the speaker looks or travels, she marks his world by her absence. I find this deeply moving.”
“Clifton faced many obstacles, including cancer, a kidney transplant and the loss of her husband and two of her children. Through it all, she crafted a long career as a pre-eminent American poet,” says Jackson. “Her poem ‘won’t you celebrate with me’ is a war cry, an invitation to share in her victories against life’s persistent challenges. The poem is meaningful to all who have had to stare down death in a hospital or had to bereave the passing of close relations. But, even for those who have yet to mourn life’s vicissitudes, the poem is instructive in cultivating resilience and a persevering attitude. I keep coming back to the image of the speaker’s hands and the spirit of steadying oneself in the face of unspeakable storms. She asks in a perfectly attuned gorgeously metrical line, ‘what did i see to be except myself?’”
‘Sonnet 94’ (1609) by William Shakespeare
They that have power to hurt and will do none,
That do not do the thing they most do show,
Who, moving others, are themselves as stone,
Unmovèd, cold, and to temptation slow,
They rightly do inherit heaven’s graces
And husband nature’s riches from expense;
They are the lords and owners of their faces,
Others but stewards of their excellence.
The summer’s flower is to the summer sweet,
Though to itself it only live and die;
But if that flower with base infection meet,
The basest weed outbraves his dignity.
For sweetest things turn sourest by their deeds;
Lilies that fester smell far worse than weeds.
“It’s one of the moments of Western consciousness,” says Frederick Seidel, 90, the author of more than a dozen collections of poetry, including “So What” (2024). “Shakespeare knows and says what he knows.”
“It trombones magnificent, unbearable sorrow,” says Seidel.
“It’s smartass and bitter and bright,” says Seidel.
These interviews have been edited and condensed.
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