Iowa
University of Iowa Athletics expects to break revenue records in upcoming year • Iowa Capital Dispatch
The University of Iowa is expecting another record-breaking year for its athletics department while Iowa State University Athletics is working to handle changes to expected revenues as a result of collegiate athletic conferences shifting, university budget documents show.
With revenues slated to increase in football, women’s basketball, wrestling and volleyball, among other areas, the UI is projecting a total income of more than $150 million for fiscal year 2025, just over a 7% increase from last year.
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According to budgets submitted to the Iowa Board of Regents, which are set to be discussed at the board’s meeting next week, Hawkeye Football ticket revenue should increase this fall due to “a favorable home schedule and price adjustments,” and budgeted income for women’s basketball went from $1.3 million to $1.65 million in fiscal year 2025 because of “additional guarantees received for away contests.”
The university athletics department saw record-breaking revenue last fiscal year as well, prompted by soaring popularity in the women’s basketball team. Iowa women’s wrestling is projected to make $80,000 in fiscal year 2025.
Renegotiated television contracts from the Big Ten Conference will give athletic conference revenue at the UI a $13.4 million bump from the $61.8 million the university saw last year.
ISU Athletics is expecting to earn around $114.2 million in revenue for fiscal year 2025, $2.7 million more than the fiscal year 2024 budget. Cyclone Football is also expecting increased ticket sales due to an additional home game, and the athletic department is also planning to see increased ticket sales for women’s basketball and wrestling. The biggest bump is expected to come from women’s basketball, with the budget line increasing from $450,000 to $700,000.
However, with changes to collegiate athletics conferences and tournaments, ISU Athletics has put certain projects on hold and “is continuing to make operational and personnel changes as necessary,” according to the budget document.
With four universities added to the Big 12 Conference as of July 1, ISU and the other continuing conference members will receive $40 million less in Big 12 contributions through fiscal year 2031 than what was previously expected, according to the regents document.
Also impacting the ISU athletic department’s budget is the College Football Playoff expansion, which makes it so playoff revenues aren’t equally distributed among the different conferences, according to the document.
“With two athletic conferences essentially receiving the contractual increases in television revenue resulting from the new playoff format, the revenue allocations to members of the Big 12 conference will remain flat,” the document stated. “The financial impact of this change is approximately $5M per year (through FY 2031) when compared to earlier projections.”
The University of Northern Iowa, the only state university to provide support to its athletics department, is also the only university to expect a decrease in revenue for its athletics this upcoming fiscal year. According to the budget document, athletics revenue is projected to fall from around $14.8 million to just under $14.7 million.
As with previous years, UNI men’s basketball doesn’t have game guaranteed revenue to include in the budget yet.
“Sports income for football includes game guarantee revenue resulting in a budgeted revenue increase when compared to the FY 2024 budget,” the budget document stated. “Conversely, men’s basketball has no game guaranteed revenue on the schedule at this time.”
The university will also see a more than $1 million reduction in revenue from marketing due to its new contract with sports marketing company Learfield. The UI will only see a $150,000 decrease in its income from the contract it holds with Learfield, according to the document.
UNI will allocate $3.26 million in operational support, $1.28 million in scholarship funding and $485,000 for “one-time support,” according to the regent document.
The university included an almost $100,000 increase in income from UNI football, but decreases in other men’s and women’s sports.
With Audi Crooks injured, Addy Brown takes control of game
Iowa State’s Addy Brown has a big game against Northern Iowa with star Audi Crooks injured.
AMES – When the Iowa State women’s basketball team came out for warmups prior to the Dec. 14 game against Northern Iowa, Cyclones junior Addy Brown peeked over at the Panthers.
Brown, who knew Iowa State star Audi Crooks wouldn’t be playing, wanted to see how her in-state rivals would react to the Cyclones’ star center not being available.
“I just saw a lot of smiles,” Brown said.
“I really think they had some hope and they were excited. And I was like, ‘Ah, no, you’re not going to be too excited for long.’ That made me mad. That gave me more motivation. I don’t forget things very easy.”
Brown took things into her own hands. She scored a game-high 28 points as the 10th-ranked Cyclones beat Northern Iowa 81-53 at Hilton Coliseum on Sunday. Brown added 12 rebounds and three assists while connecting on 10-for-20 shots from the field including 4-for-7 from 3-point range while successfully filling the void left by Crooks.
“I think we gave them hope and I was going to make sure we took that hope away,” Brown said with a smile.
There was certainly reason for optimism for the Panthers. It was just a year ago that Northern Iowa took down a ranked Iowa State squad that had Crooks in its lineup in Cedar Falls. Crooks, who entered the weekend leading the nation in scoring at 27.8 points per game, wasn’t available this time around.
The Cyclones post player was out with a head injury she sustained during Iowa State’s win over Iowa earlier in the week. Crooks is in return-to-play protocol. Iowa State was also without Evangelia Paulk, a key contributor off the bench who was dealing with a mild soft tissue injury. Guard Reese Beaty is also out with a foot injury.
So the Cyclones decided to lean on Brown, one of the most versatile players in the nation, in their final in-state game and final non-conference game of the season. Iowa State coach Bill Fennelly made it clear to her before the game that she was going to have to step up in a big way.
“I told her, ‘You need to show people what I already know about you’ and ironically I told her before the game, ‘If you don’t take 20 shots, the whole team is running,’” Fennelly said.
Brown took the challenge on. She scored all eight points during an 8-0 run in the first quarter that gave the Cyclones a 14-10 lead. Brown also had five points during an 11-0 run to close out the second quarter. She capped it off by draining a 3-pointer right before the buzzer, throwing her hands in the air as the team went to the locker room.
“I was a little tired,” Brown said. “I needed a break.”
Brown nearly had a double-double by halftime, finishing the first two quarters with 21 points and eight rebounds as Iowa State led 48-26.
The Cyclones outscored Northern Iowa 19-12 in the third quarter. Brown barely needed to play in the fourth quarter, checking out with 7:32 left and Iowa State up 71-38. She needed just 28 minutes and 36 seconds of playing time to do all of her damage.
While Iowa State needed contributions from Crooks’ backups at the center spot, it was Brown who needed to take on an even bigger role Sunday.
“We had to capitalize today and it was going to be a tough one with three of our players out, but we stepped up in big ways,” Brown said. “I think it was exciting.”
What’s next for Audi Crooks
Fennelly said that he was “hopeful” that Crooks would be back when the Cyclones open Big 12 Conference play on Dec. 21 against Kansas. Crooks has been dominant this season, shooting better than 72% from the floor while pulling down 6.1 rebounds per game.
Fennelly said Crooks got hit in the head during Iowa State’s win over Iowa.
“You can’t take any chances with anyone,” Fennelly said following Sunday’s game. “She’s still mad at me because we didn’t play her, but we’re not doing that. I don’t care who we’re playing or where we’re playing.”
Fennelly said the team needs to see improvement from Crooks before she’s ready to return.
“We’ll probably know by the end of the week,” he said. “But hopefully that she’ll be back.”
Bill Fennelly provides updates on Evangelia Paulk and Audi Crooks
Iowa State coach Bill Fennelly gives injury updates on Evangelia Paulk and Audi Crooks
Fennelly gives injury update on Paulk
Iowa State was also without Paulk, an important contributor off the bench. The transfer played in Iowa State’s first 11 games this season, averaging 1.6 points, 3.5 rebounds and 0.9 steals in 11.6 minutes per game. Fennelly said Paulk was dealing with a neck injury after possibly sleeping on it wrong.
“She can’t move her neck,” Fennelly said. “So my guess is she’ll be OK.”
Alisa Williams and Lilly Taulelei fill the center spot for Crooks
With Crooks unavailable to play, the Cyclones leaned on Alisa Williams and Taulelei. Both gave Iowa State important minutes. Williams started in Crooks’ place and scored 11 points on 5-for-5 shooting. She also grabbed five rebounds and handed out three assists. Taulelei added eight points and two rebounds off the bench.
Williams said she was excited for the opportunity.
“Just knowing I needed to be myself — I don’t have to be anybody else,” Williams said.
Tanya Warren raves about Iowa State
Iowa State was in the midst of a strong season a year ago, having won its first four games before playing at Northern Iowa. The Cyclones, then ranked eighth in the Associated Press poll, suffered a brutal 87-75 loss to the Panthers.
Iowa State went on to win 23 games but had to play in the “First Four” round of the NCAA Tournament. The Cyclones were expected to compete for a Big 12 title and make a deep run in the NCAA Tournament but neither of those things happened.
Northern Iowa coach Tanya Warren said the Cyclones are much improved from a season ago thanks to Brown and Crooks and the addition of point guard Jada Williams, who scored 10 points and handed out eight assists in Sunday’s win.
“They’re efficient,” Warren said. “They’re on a mission. You can tell they’re driven and they’re playing with a purpose.”
Iowa State gets ready for Big 12 play
The Cyclones finished off non-conference play with a 12-0 record. While the schedule wasn’t overly demanding, Iowa State does have some nice wins. The Cyclones handed Indiana its first loss during the Coconut Hoops event in Florida. Iowa State also beat in-state rivals Drake, Iowa and Northern Iowa to win its first unofficial state title since 2021.
“We take great pride, great pride in winning all of our in-state games,” Fennelly said. “Some people think it’s not a big deal. We think it’s a huge deal and we take that seriously.”
The victories could be nice resume-builders for Iowa State on Selection Sunday if the Cyclones need an at-large bid. But the true success of the season will be judged on Big 12 play. The Cyclones, who were picked to finish second in the league, begin with Kansas on Dec. 21 at Hilton Coliseum.
“We’re ready,” Fennelly said. “It’s time.”
Tommy Birch, the Register’s sports enterprise and features reporter, has been working at the newspaper since 2008. He’s the 2018, 2020 and 2023 Iowa Sportswriter of the Year. Reach him at tbirch@dmreg.com or 515-284-8468.
Not long after Matt Campbell settled in as Iowa State’s football coach, the victories began to accumulate.
Campbell’s 2016 ISU team, his first one, won three games.
His next four teams won a total of 32, including the Cyclones’ 9-3 finish in 2020.
Prior to Campbell’s arrival at Iowa State, winning in Ames was difficult.
It was hard not to notice.
Campbell, who became Penn State’s coach after a 10-year run at Iowa State, said recently he almost left Ames twice before finally saying yes to Pat Kraft and the Nittany Lions.
Almost.
“I would say there were probably two really close opportunities that I probably kind of accepted,” Campbell said last Monday.
“And then I said, ‘You know what, I can’t do it’. I slept on it, and I walked away from it, during our 10 years (at Iowa State).”
“In fairness to those organizations, I’m not going to talk about it.”
1/27
New Penn State coach Matt Campbell is introduced
Campbell wasn’t sure then.
But he said it was different when Penn State approached him about becoming the permanent replacement for James Franklin.
Two major reasons why are Penn State president Neeli Bendapudi and Kraft, the Lions’ athletic director.
“From Neeli’s standpoint, she’s a wow, and the wow factor of character, integrity, what she was looking for,” Campbell said.
“After getting off that phone call, I was like, this is the type of people you want to associate with.”
“I would say from Pat’s standpoint, (he is) this uber-competitive, want to be a partner, want to be an asset to you in this changing world of college football,” Campbell continued.
“Like, you can’t do it by yourself anymore. You have to be aligned. … Those two things, they were unwavering for me, and they were things that said, you know what, this is really special.”
A huge factor for Campbell was his family – wife Erica, daughters Katie and Izzy and sons Rudy and Rocco.
“Now, the regionality of bringing my family back home,” said Campbell, who is from Massillon, Ohio.
“I mean, being 12 hours away and for my kids to never see their grandparents and never see their cousins, and to have my father and my mother and Erica’s family be able to come and be a part of this experience with us again.
“I can’t lie and tell you that didn’t have a big impact. I think it certainly did, as well.”
Campbell also knew he reached his ceiling at Iowa State, going 72-55 in 10 seasons. The highlight of his run was the Cyclones’ 11-3 finish in 2024.
“Knowing what we’ve done (at ISU), I mean, the last three years at Iowa State have been the greatest three-year run in the history of the school,” Campbell said.
“I don’t know what else we could have done there, and I’m really proud of what we did there.”
Iowa (KCRG) – The Iowa State Patrol said it responded to 206 calls for service after another weekend winter storm Saturday.
From 5:30 am to 5:30 pm, ISP said it covered 88 crashes, with 74 resulting in property damage.
Officials said one person died and 13 others were injured.
The patrol had 118 motorist assists.
Copyright 2025 KCRG. All rights reserved.
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