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WNBA is entering a new era: Skyrocketing viewership, sold-out arenas, young stars

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WNBA is entering a new era: Skyrocketing viewership, sold-out arenas, young stars

Sue Bird hopes that when she’s in her 50s and 60s, she can be like a former NBA player who currently throws out opinions on television. One model Bird sees for herself: Charles Barkley. She remembers multiple instances of hearing the Naismith Hall of Famer talk about his playing days on TNT’s “Inside the NBA.”

“He’s like, ‘Oh, I had to fly commercial. I didn’t have these charter flights.’ Or, ‘Oh, these guys are making $40 million. Like, my contract was only —I don’t know, $10 million.’ And he kind of sounds disgruntled,” Bird said on NPR’s Fresh Air last month.

She wants to one day be able to toss out back-in-my-day tales. “I’ve always joked, I hope I’m that disgruntled athlete because that means all the blood, sweat and tears was for something,” she said. “It means the game has grown.”

Bird retired after two decades in the WNBA following the 2022 season. She hasn’t been out of the league even two full years (Bird technically jumped back in this April when she joined the Storm’s ownership group), but the league she’ll watch this summer is already in a better place than it was when she retired.

Changes — both momentous and minute — are already aplenty as the 28th regular season begins Tuesday. For years, as Bird and recently retired Candace Parker graced the hardwood, the WNBA chipped away at areas of growth. But now the pace of the adjustments is explosive.

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“To be very honest, the impact of the wave right now is more profound than I thought it was going to be,” Storm co-owner Lisa Brummel said. “It got to be a bigger wave a lot faster than what I think we projected it to be. And wow, I’ll say it feels amazing.”

Television viewership numbers have skyrocketed across women’s basketball. April’s WNBA Draft averaged a record 2.47 million viewers, a 307 percent increase over last year, and it was the most-viewed WNBA telecast since 2000. The first preseason exhibition for Chicago Sky rookies Angel Reese and Kamilla Cardoso didn’t air on traditional television, but more than 500,000 viewers tuned in to a phone stream from a resourceful fan. It seems like a harbinger of what will come in the regular season, which tips off Tuesday.

“The growth is happening so fast,” said Cheryl Reeve, the Minnesota Lynx’s coach and president of basketball operations. “It’s so accelerated. And I’ve been saying this in our own organization, that business as usual isn’t going to work anymore.”

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The early viewership returns reflect the strengthened link between the college and professional games. Cardoso and the South Carolina Gamecocks’ win over Caitlin Clark and the Iowa Hawkeyes in the 2024 national championship game averaged 18.9 million viewers, making it the most viewed women’s college basketball game ever and the most viewed basketball game (college or professional in men’s or women’s basketball) since 2019. The tournament was up 121 percent from 2023.

With a high-profile rookie class entering the league, WNBA attendance is swelling, too. No team had ever sold out its season ticket package in the offseason, but three teams (Las Vegas, Atlanta and Dallas) did this year. Three games have also been moved to bigger venues to accommodate more fans who want to see Clark play.

How players arrive at those contests will be changing as well. WNBA commissioner Cathy Engelbert announced last week that the league plans to add charter flights on a full-time basis sometime this season. The news came as the league’s existing charter policy appeared increasingly untenable in the long term.

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WNBA will add charter flights on full-time basis this season

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Clark and her Indiana Fever teammates traveled to Dallas for their first preseason game on a commercial airline and were greeted by a few fans and media members. They experienced no travel or security issues on their first road trip of the year, according to a team spokesperson. But one video clip showing Clark and center Aliyah Boston passing by a luggage carousel, with a member of the organization’s security team present, gained more than 2 million views. It served as a reminder of their current conditions.

Engelbert was uncommitted about when exactly a full-charter program would be implemented. She said the new travel program, which will cost about $25 million per year for the next two seasons, will launch “as soon as we can logistically get planes in places.” Still, the news of private travel was cause for celebration.

Lynx guard Kayla McBride called the change “a breath of fresh air.” Minnesota forward Napheesa Collier noted that with viewership increasing across women’s basketball, it was imperative to make the adjustment to protect player privacy.

“All these players in these spaces are becoming so popular that it really is about (safety) as much as it’s about recovery,” she said.

Even before Engelbert’s announcement, franchises around the league recognized the importance of increasing security. According to a person with knowledge of the Chicago Sky’s plans, after not traveling with security last season, the franchise will travel with security this season. Every WNBA team will travel with security personnel on its commercial flights, for as long as they remain the standard.

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There has also been additional security around the Sky at practices, which take place at a public facility in suburban Chicago. Sachs Recreation Center wrote in an email, obtained by The Athletic, to its community members that beginning April 29, two police officers would be onsite during all Sky practices for the remainder of the season. Their presence is new this year and the change appears likely to have been driven by the Sky’s desire to bolster its player safety.

Fever general manager Lin Dunn said Indiana was taking similar precautions to ensure every member of her franchise would be safe when flying commercial. In addition to having a full security team at home games, the Fever will be traveling with multiple full-time security members, employed by Pacers Sports and Entertainment, on all road trips, the team spokesperson added. Multiple members of their security team will also be present at ancillary team events, like they were at Indiana’s promotional photo shoot in downtown Indianapolis last week.

Those changes are reflective of a new era in the WNBA. Breanna Stewart, the No. 1 pick in 2016, recalled taking photos and signing autographs at airports without a security detail present during her rookie season.

The travel adjustments demonstrate a commitment to improving player experiences. New facilities provide another significant boost. By season’s end, the Storm and Mercury will have opened new spaces. The Storm debuted their 50,000-square foot performance center in April, equipped with state-of-the-art strength and conditioning equipment, a health and wellness suite, and an aquatics room — all of it designed and engineered by a group that was 85 percent women and people of color. The Mercury’s will be part of one of the largest developments for a professional sports organization in the country, according to the franchise. It is expected to open by the time they host the mid-July All-Star Game.

It should come as no surprise, then, that both added stars: Seattle signed 2016 league MVP Nneka Ogwumike and four-time first-team All-WNBA guard Skylar Diggins-Smith, while Phoenix bolstered its roster with 2021 Finals MVP Kahleah Copper and All-WNBA defensive team guard Natasha Cloud.

Having already become the first franchise to win consecutive titles in 21 years, the Las Vegas Aces will look to win a third straight this summer. Expect a standout season from their star, A’ja Wilson, who Nike announced on Saturday would be getting her own signature sneaker and clothing collection in 2025. Wilson is one of just over a dozen WNBA players ever to have a signature shoe and the first Black WNBA player to get a signature shoe since 2010.

All told, as Engelbert prepares to give the Aces their rings Tuesday night, she is glowing when thinking about the state of the WNBA. With league revenue having reportedly doubled since 2019, she said they have “huge investment” coming in through corporate and media partnerships. (The league’s existing media rights deal with ESPN ends after the 2025 season, and a new CBA could come into effect in 2026.) At April’s Draft, which was held in front of fans for the first time in eight years, feeling the positive momentum Engelbert said the WNBA was “ready for what’s next.”

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Expansion into new markets is part of what’s to come. A 13th franchise will begin play in the Bay Area in 2025, while a 14th team is reportedly set to launch in Toronto in 2026.

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“We are witnessing a transformational moment in sports,” Engelbert said, “that we may not experience for generations.”

Bird, too, feels the added buzz. She said the sport has crossed a cultural cachet line. For that reason, it might not take Bird, 43, another seven years to become a semi-crotchety pundit. She might be able to tell stories about the old days before she even knows it.

(Photo of Caitlin Clark, Aliyah Boston and Temi Fagbenle: Gregory Shamus / Getty Images)

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Russell Wilson escalates feud with Sean Payton, labels Broncos coach ‘classless’

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Russell Wilson escalates feud with Sean Payton, labels Broncos coach ‘classless’

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Russell Wilson and Sean Payton spent just one NFL season together, but tension lingered after a rocky year.

And it appears the tension that built up from that tumultuous stretch continues to linger.

Wilson’s interview on the “Bussin’ With the Boys” podcast, recorded before last month’s Super Bowl between Seattle and New England, recently resurfaced. 

In the interview, Wilson doubled down on his October comment labeling Payton “classless,” saying he felt slighted by his former coach’s remarks.

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Head coach Sean Payton of the Denver Broncos talks to quarterback Russell Wilson on the sideline during an NFL preseason football game against the Arizona Cardinals at State Farm Stadium Aug. 11, 2023, in Glendale, Ariz. (Ryan Kang/Getty Images)

“[When] you’ve been on the same side or this and that, and I got the same amount of rings as you got, meaning Sean, right?” said Wilson, who won a Super Bowl with the Seattle Seahawks as Payton did coaching for the New Orleans Saints. 

“I got a lot of respect for him as a play-caller, this and that, but to take a shot, I don’t like. I don’t think it’s necessary, you know, I mean, especially when I’m not even on your own team anymore. So, for me, there’s a point in time where you have to, I’ve realized, I’ve stayed quiet for so long. There’s a there’s a time and place where I’m not.

“I know who I am as a competitor, as a warrior, as a champion, too, and, you know, I’ve beaten Sean, too. You know, like we’ve been on the same place and the same thing. And so, it’s not a matter of disrespect. Just don’t disrespect me.”

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Sean Payton and Russell Wilson of the Denver Broncos during an a game against the Minnesota Vikings at Empower Field at Mile High Nov. 19, 2023, in Denver, Colo. (Ryan Kang/Getty Images)

After a rocky one-year stint with the Pittsburgh Steelers in 2024, Wilson joined the New York Giants last offseason. However, he was relegated to a backup role after just three games.

Rookie Jaxson Dart quickly showed promise once he had the chance to start, but his season was briefly derailed by injury. Jameis Winston — not Wilson — stepped in for Dart in a handful of games. Dart threw three touchdowns in a Week 7 matchup with the Broncos, nearly pulling off an upset in what was eventually a close loss.

After the game, Payton said Dart provided a “spark” to the Giants’ offense.

“I was talking to [Giants owner] John Mara not too long ago, and I said, ‘We were hoping that that change would have happened long after our game,’” Payton said.

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The New York Giants’ Russell Wilson attempts to escape a sack by Dallas Cowboys defensive end James Houston (53) in the first half of a game Sept. 14, 2025, in Arlington, Texas.  (AP Photo/Julio Cortez)

Payton also said the Broncos would have faced less of a challenge had Wilson been under center.

“Classless … but not surprised,” Wilson responded in a social media post. “Didn’t realize you’re still bounty hunting 15+ years later though the media.”

Despite last season’s struggles and chatter about his football future, Wilson does not appear ready to call it quits in 2026.

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“I wanna play a few more years for sure,” he said. “I think, for me, I’ve always had the vision of getting to 40, at least. I think the game is different. Quarterbacks, we get hit. It’s not, you know, we get hit hard, but … there’s certain rules. I mean, back in the day when I started, bro, it was you just get [clobbered]. 

“I mean, so I feel like the game allows you to, you know, live a little longer, I guess. I feel healthy. I feel great. But I think, more than anything else is, do you love the game? Do you love studying? Do you love the passion for it all? Do you love the process? Do you love the practice? Do you love — everybody loves the winning part of it, but it’s process. There’s a journey that you got to be obsessed with. And that part I’m obsessed with.”

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Fatigue a factor as early matches begin at Indian Wells

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Fatigue a factor as early matches begin at Indian Wells

The early rounds of the BNP Paribas Open began Wednesday, with top seeds slated to start play Friday during the 12-day ATP and WTPA Master 1000 tournament.

A busy stretch of the tennis season reaches another gear at Indian Wells Tennis Garden, the second largest outdoor tennis stadium in the world.

While many consider it the “fifth Grand Slam” because of its elite player field, amenities and equal prize money for men and women, professionals acknowledge the tournament is part of a stressful stretch on the tennis calendar.

Indian Wells is followed by the Miami Open, another two-week Master 1000 tournament. The tour stops are known as the “Sunshine Double.”

Some players made the short trip from Indian Wells to Las Vegas this past weekend to participate in the MGM Grand Slam, an exhibition designed to help players ramp up for back-to-back tournaments.

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American Reilly Opelka, a 6-foot–11 pro, said managing fatigue after a series of tournaments before hitting Indian Wells has altered his practice and play in exhibition matches, including a loss to 19-year-old Brazilian Joao Fonseca in Las Vegas.

“Normally in any kind of competition, you get excited and play with a pressure point … but you don’t feel this when you are practicing,” Opelka said.

“I was trying to feel like this a few days ago while practicing with … [Tommy Paul,] but instead we got tired and hungry. … That usually doesn’t happen. We just decided to stop and go to eat somewhere.”

Paul said despite the decision to cut practice short, he feels fresh for the upcoming events.

“I started the year pretty well and for Americans, we are excited for the Sunshine Double,” Paul said.

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Casper Rudd lost to Opelka during the first round of the Las Vegas exhibition. The Norwegian also lost a week ago during the first round of the Acapulco Open, falling to Chinese qualifier Yibing Wu in straight sets.

Rudd said he felt “extremely tired” after the Australian Open in January.

Rancho Palo Verdes resident Taylor Fritz, ranked No. 7 in the world, said the best way to prepare yourself for grueling tour schedule is “putting [in] the time, work and repetition.”

“… Be there, be focused on the quality that you are doing,” said Fritz, a 28-year-old who won the Indian Wells title in 2022.

While some players are guarding against burnout, others struggled to even reach California. Some players who live in Dubai, including Russians Daniil Medvedev and Andrey Rublev, have to contend with closed airspace triggered by the U.S. and Israel bombing Iran.

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The ATP announced Wednesday that, “the vast majority of players who were in Dubai have successfully departed today on selected flights.”

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Law firm fighting for women’s sports in SCOTUS battle comments on ruling possibly impacting SJSU trans lawsuit

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Law firm fighting for women’s sports in SCOTUS battle comments on ruling possibly impacting SJSU trans lawsuit

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A law firm leading the charge in the ongoing Supreme Court case over trans athletes in women’s sports has responded after a federal judge suggested the case’s ruling could impact a separate case involving a similar issue. 

Colorado District Judge Kato Crews deferred ruling in motions to dismiss former San Jose State volleyball co-captain Brooke Slusser’s lawsuit against the California State University (CSU) system until after a ruling in the B.P.J. v. West Virginia Supreme Court case, which is expected to come in June. 

Slusser filed the lawsuit against representatives of her school and the Mountain West Conference in fall 2024 after she allegedly was made to share bedrooms and changing spaces with trans teammate Blaire Fleming for a whole season without being informed that Fleming is a biological male. 

 

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Meanwhile, the B.P.J. case went to the Supreme Court after a trans teen sued West Virginia to block the state’s law that prevents males from competing in girls’ high school sports. 

The Alliance Defending Freedom (ADF) is the primary law firm defending West Virginia in that case at the Supreme Court, and has now responded to news that Slusser’s lawsuit could be affected by the SCOTUS ruling. 

“We hope the ruling from the Supreme Court will affirm that Title IX was designed to guarantee equal opportunity for women, not to let male athletes displace women and girl in competition. It is crucial that sports be separated by sex for not only the equal opportunity of women but for safety and privacy. Title IX should protect women’s right to compete in their own sports. Allowing men to compete in the female category reverses 50 years of advancement for women,” ADF Vice President of Litigation Strategies Jonathan Scruggs said.

Slusser’s attorney, Bill Bock of the Independent Council on Women’s Sports, expects a Supreme Court ruling in favor of the legal defense representing West Virginia, thus helping his case. 

(Left) Brooke Slusser (10) of the San Jose State Spartans serves the ball during the first set against the Air Force Falcons at Falcon Court at East Gym in Colorado Springs, Colorado, on Oct. 19, 2024. (Right) Blaire Fleming #3 of the San Jose State Spartans looks on during the third set against the Air Force Falcons at Falcon Court at East Gym on October 19, 2024 in Colorado Springs, Colorado. ( Andrew Wevers/Getty Images; Andrew Wevers/Getty Images)

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“We’re looking forward to the case going forward,” Bock told Fox News Digital. 

“I believe that the court is going to find that Title IX operates on the basis of biological sex, without regard to an assumed or professed gender, and so just like the congress and the members of congress that passed Title IX in 1972, allowed this specifically provided for in the regulations that there had to be separate men’s and women’s teams based on biological sex, I think the court is going to see that is the original meaning of the statute and apply it in that way, and I think it’s going to be a big win in women’s sports.”

The Supreme Court’s conservative majority appeared prepared to rule in favor of West Virginia after oral arguments on Jan. 13. 

Slusser spoke on the steps of the Supreme Court on Jan. 13 while oral arguments took place inside, sharing her experience with a divided crowd of opposing protesters. 

With Fleming on its roster, SJSU reached the 2024 conference final by virtue of a forfeit by Boise State in the semifinal round. SJSU lost in the final to Colorado State.

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Slusser went on to develop an eating disorder due to the anxiety and trauma from the scandal and dropped out of her classes the following semester. The eating disorder became so severe, that Slusser said she lost her menstrual cycle for nine months. Her decision to drop her classes resulted in the loss of her scholarship, and her parents said they had to foot the bill out of pocket for an unfinished final semester of college. 

President Donald Trump’s Department of Education determined in January that SJSU violated Title IX in its handling of the situation involving Fleming, and has given the university an ultimatum to agree to a series of resolutions or face a referral to the Department of Justice. 

Among the department’s findings, it determined that a female athlete discovered that the trans student allegedly conspired to have a member of an opposing team spike her in the face during a match. ED claims that “SJSU did not investigate the conspiracy, but later subjected the female athlete to a Title IX complaint for ‘misgendering’ the male athlete in online videos and interviews.”

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SJSU trans player Blaire Fleming and teammate Brooke Slusser went to a magic show and had Thanksgiving together in Las Vegas despite an ongoing lawsuit over Fleming being transgender. (Thien-An Truong/San Jose State Athletics)

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SJSU Athletic Director Jeff Konya told Fox News Digital in a July interview that he was satisfied with how the university handled the situation involving Fleming.

“I think everybody acted in the best possible way they could, given the circumstances,” Konya said. 

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