Connect with us

Lifestyle

Taylor Swift fans mean business with Tortured Poet soap, Eras yarn, Kelce cookies

Published

on

Taylor Swift fans mean business with Tortured Poet soap, Eras yarn, Kelce cookies

Sparta Candle Co. soaps inspired by Taylor Swift’s Eras tour and The Tortured Poets Department album.

Sparta Candle Co.


hide caption

toggle caption

Advertisement

Sparta Candle Co.


Sparta Candle Co. soaps inspired by Taylor Swift’s Eras tour and The Tortured Poets Department album.

Sparta Candle Co.

The official Taylor Swift online store is chockablock with earrings, hoodies, vinyl and other merchandise promoting the star’s latest record-breaking album, The Tortured Poets Department.

But there’s also a parallel industry devoted to selling crafty products inspired by Swift’s music and style — and it’s thriving.

Advertisement

“We’ve made soaps inspired by all of Taylor Swift’s albums. So of course we’re excited to introduce this one: Tortured Poet!” says Duane Swenk in a TikTok video. It’s been up for about a week, and has already been viewed more than 300,000 times.

Swenk is the spokesperson for his family-run soap and candle business, the Sparta Candle Co. — and a big Swiftie. Wearing a beard, beret and The Tortured Poets Department T-shirt, he’s showing off a soap in the shape of a cup of Earl Grey tea. It comes with a detachable saucer.

“This soap has notes of black tea, bergamot and lemon,” Swenk goes on to say in the video. “It’s a perfectly moody scent to pair with Taylor’s incredible new album.”

Months before The Tortured Poets Department dropped, Duane Swenk’s daughter, Jennifer Swenk — who serves as the Sparta Candle Co.’s CEO and founder and is also a devoted Taylor Swift fan — was hunting for hints about it to turn into potential product concepts. When she browsed through the upcoming song titles, she saw one called “So Long, London.”

Advertisement

Jennifer Swenk said the combination of London and the overall poetry theme of the album gave her the idea for the soapy tea cup.

“I felt like poetry goes hand in hand with having a cup of tea,” she said.

Music and style inspire shapes, scents and colors

Taylor Swift’s music evokes fanciful forms and scents for Jennifer Swenk. But Ashleigh Kiser is thinking in colors. Her company, Sewrella Yarn, has created a line inspired by Swift’s Eras tour, in which the pop star performs songs from her entire catalog.

“Something that is more of a love song, like the Lover era, those were very light, very pastel, very kind of ethereal colors,” said Kiser of matching Swift’s hits with yarn hues. “While the Evermore era got darker, more moody, more complicated colors.”

The company also just released a yarn collection based on The Tortured Poets Department.

Advertisement

The Tortured Poets Department yarn collection from Sewrella Yarn.

Sewrella Yarn


hide caption

toggle caption

Sewrella Yarn

Advertisement


The Tortured Poets Department yarn collection from Sewrella Yarn.

Sewrella Yarn

Kiser said she loves the way Swift inspires a sort of virtuous circle of creativity in fans.

“There were customers of ours who were buying the yarn that was inspired by the tour. And then they were going and knitting a sweater or a top or whatever their project was. And then they were then wearing that to Eras tour concerts,” Kiser said. “So it’s like the music informs the yarn which informs the project. And it just keeps going.”

Communal feeling

This communal aspect of creating merchandise inspired by Swift appeals strongly to baker Emily Henegar. The Nashville, Tenn.-based entrepreneur’s one-woman business, Cookie in the Kitchen, makes intricately decorated cookies incorporating details from Swift’s work and life.

Advertisement

She said she sometimes incorporates other artists’ designs into her own. For example, Henegar said she decorated a cookie with an image she found on social media of a beanie hat a fan made for Swift, which the star then wore to a football game.

Cookie in the Kitchen’s cookie collection riffing on Taylor Swift’s relationship with football player Travis Kelce.

Cookie in the Kitchen


hide caption

toggle caption

Advertisement

Cookie in the Kitchen


Cookie in the Kitchen’s cookie collection riffing on Taylor Swift’s relationship with football player Travis Kelce.

Cookie in the Kitchen

“I’m just scrolling Instagram, getting to pull inspiration from many different places,” said Henegar.

Henegar said she doesn’t mind when other makers incorporate her artistry into their own Swift-inspired products. “It’s nice if they can just credit me on their Instagram posts,” she said.

Advertisement

While Cookie in the Kitchen, Sparta Candle Co. and Sewrella Yarn mostly serve customers through their websites and/or brick-and-mortar stores, many small businesses focusing on Taylor Swift-oriented products look to Etsy and other arts ands crafts-focused online marketplaces to reach fans.

“I mean, talk about bringing people together, and talk about really amplifying creativity,” said Etsy trend expert Dayna Isom Johnson of Swift’s impact on the platform.

Johnson said entrepreneurs on Etsy aren’t just coming up with sales concepts ahead of the artist’s album releases and tour dates. They’re also quickly responding to what Swift sings, says and wears.

For instance, Swift’s lyric “So make the friendship bracelets” in her 2022 song “You’re on Your Own, Kid” created an unprecedented demand for friendship bracelets on Etsy. (According to company data, while Swift was touring across the U.S. in 2023, it saw a 22,313% increase in searches for concert-inspired friendship bracelets.)

A selection of Taylor Swift-oriented friendship bracelets on Etsy.

CustomBraceletWorld/Etsy

Advertisement


hide caption

toggle caption

CustomBraceletWorld/Etsy


A selection of Taylor Swift-oriented friendship bracelets on Etsy.

Advertisement

CustomBraceletWorld/Etsy

Etsy witnessed a similar spike in searches after Swift wore an unusual choker necklace at this year’s Grammys.

And this latest album, with its references to poetry — “You’re not Dylan Thomas, I’m not Patti Smith” — has been turning Swifties into wannabe poets; suddenly everyone wants a blank journal.

“We’ve seen a 727% increase in searches on Etsy for poetry-related items,” Johnson said.

Swift’s response to fans’ creativity

Swift herself seems to embrace her fans’ creativity. She’s been known to send notes and even homemade gifts to creative super-fans.

Advertisement

“They are constantly just showing me love in different ways,” she said in a 2012 video for VEVO music network. “And I really appreciate it.”

One small business owner making Swift-themed T-shirts and other items told NPR they have had products taken down from online marketplaces for possible copyright infringement.

But University of Pennsylvania law professor Jennifer Rothman said she is not aware of Swift launching lawsuits against small entrepreneurs, and she said that Swift’s overall openness toward fan-based creativity makes good business sense.

“Taylor Swift only benefits, I think, from having all this fan enthusiasm,” Rothman said.

The music industry trade publication Pollstar estimates Swift grossed close to $200 million in authorized merchandise sales last year. Rothman said most of these small scale, highly creative riffs on the artist’s life and work often don’t significantly impinge upon Swift’s brand or bottom line.

Advertisement

“If anything, they boost it by boosting the positive feelings around her,” Rothman said. “The fans still want the official merchandise and will wait in line for hours and hours to get it.”

Jennifer Vanasco edited the audio and digital versions of this story.

Lifestyle

No matter what happens at the Oscars, Delroy Lindo embraces ‘the joy of this moment’

Published

on

No matter what happens at the Oscars, Delroy Lindo embraces ‘the joy of this moment’

Delroy Lindo is nominated for an Oscar for best supporting actor for his role in Sinners.

Rebecca Cabage/Invision/AP


hide caption

toggle caption

Advertisement

Rebecca Cabage/Invision/AP

Over the course of his decades-long career on stage and in Hollywood, Sinners actor Delroy Lindo has experienced firsthand what he calls the “disappointments, the vicissitudes of the industry.”

On Feb. 22, at the BAFTA awards in London, Lindo and Sinners co-star Michael B. Jordan were the first presenters of the evening when a man with Tourette syndrome shouted a racial slur.

Initially, Lindo says, he questioned if he had heard correctly. Then, he says, he adjusted his glasses and read the teleprompter: “I processed in the way that I process, in a nanosecond. Mike did similarly, and we went on and did our jobs.”

Advertisement

Lindo describes the BAFTA incident as “something that started out negatively becoming a positive.” A week after the BAFTAs, he appeared with Sinners director Ryan Coogler at the NAACP awards.

“The fact that I could stand there in a room predominantly of our people …  and feel safe, feel loved, feel supported,” he says. “I just wanted to officially, formally say thank you to our people and to all of the people who have supported us as a result of that event, that incident.”

Sinners is a haunting vampire thriller about twins (both played by Jordan) who open a juke joint in 1930s Mississippi. The film has been nominated for a record 16 Academy Awards, including best actor for Jordan and best supporting actor for Lindo, who plays a blues musician named Delta Slim.

This is Lindo’s first Oscar nomination; five years ago, many felt his performance in the Spike Lee film Da 5 Bloods deserved recognition from the Academy. When that didn’t happen, Lindo admits he was disappointed, but he had no choice but to move on.

“I have never taken my marbles and gone home,” he says. “And I want to claim that I will not do that now. I will continue working.”

Advertisement

Interview highlights

On his preparation to play Delta Slim

Various people have mentioned … [that] my presence reminds them of an uncle or their grandfather, somebody that they knew from their families, and that is a huge compliment, but more importantly than being a compliment, it’s an affirmation for the work. My preparation for this started with Ryan sending me two books, Blues People, by Amiri Baraka — who was [known as] LeRoi Jones when he wrote the book — and Deep Blues, by Robert Palmer.

DELROY LINDO as Delta Slim in Warner Bros. Pictures’ “SINNERS,” a Warner Bros. Pictures release. Source:

Lindo, shown above in his role as Delta Slim, says director Ryan Coogler “created a sacred space for all of us” on the Sinners set.

Warner Bros. Pictures


hide caption

Advertisement

toggle caption

Warner Bros. Pictures

In reading those books and then referencing those books, continuing to reference those throughout production, I was given an entrée into the worlds, the lifestyles of these musicians. There’s a certain kind of itinerant quality that they moved around a lot. The constant for them is their music, so that there is this deep-seated connection to the music.

On being Oscar-nominated for the first time — and thinking about other Black actors, including Halle Berry and Lou Gossett Jr., who had trouble getting work after their wins

Advertisement

I will not view it as a curse, because I am claiming the victory in this process, no matter what happens. … In terms of this moment, I absolutely am claiming, as much as I can, the joy of this moment. I’m not saying I don’t have trepidation, I do. It’s the reason I was not listening to the broadcast this year when the nominations were announced. I did not want to set myself up. But I’m … attempting as much as I can to fortify myself and know in my heart that I will continue working as an actor. I absolutely will.

Advertisement

On being “othered” as a child because of his race

Because my mom was studying to be a nurse they would not allow her to have an infant child with her on campus, so as a result of that, I was sent to live with a white family in a white working class area of London. … I was loved, I was cared for, but as a result of living with this family in this all-white neighborhood, I went to an all-white elementary or primary school. And I was literally the only Black child in an all-white school.

So one afternoon, after school had ended, I was playing with one of my playmates … And at a certain point in our game, a car pulls up, and this kid that I was playing with goes over to the car and has a very short conversation with whomever was in the car, which I now know was his parent, his father. He comes back and he … says, “I can’t play with you.” And that was the end of the game.

On the experience of writing his forthcoming memoir

It’s been healing, actually. I’m not denying that it has opened me up. I’ve been compelled to scrutinize myself. I’m using that word very advisedly, “scrutinized.” It’s a scrutiny, it’s an examination of oneself. But in my case, because a very, very, very significant part of what I’m writing has to do with re-examining my relationship with my mom. And so my mom is a protagonist in my memoir. I’m told by my editor and by my publisher that one of the attractions to what I’m writing is that it is not a classic “celebrity memoir.” I am examining history. I’m examining culture. I’m looking at certain passages of history through the lens of the “Windrush” experience [of Caribbean immigrants who came to the UK after World War II].

Advertisement

On getting a masters degree to help him write his mother’s story

My mom deserved it. My mom is deserving. And not only is my mom deserving, by extension, all the people of the Windrush generation are deserving. Stories about Windrush are not part of the global cultural lexicon commensurate with its impact. The people of Windrush changed the definition of what it means to be British. There are all these Black and brown people, theretofore members of what used to be called the British Commonwealth. And they were invited by the British government to come to England, the United Kingdom, to help rebuild the United Kingdom in the aftermath of the destruction of World War II. My mom was part of that movement. They helped rebuild construction, construction industry, transportation industry, critically, the health industry, the NHS, the National Health Service. My mom is a nurse.

The reason that I went into NYU was because my original intention was to write a screenplay about my mom. I wanted to write a screenplay about my mom because I looked around and I thought: Where are the feature films that have as protagonist a Caribbean female, a Black female, where are they? … I wanted to address that, I wanted to correct that, what I see as being an imbalance.

Ann Marie Baldonado and Susan Nyakundi produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper and Beth Novey adapted it for the web.

Advertisement

Continue Reading

Lifestyle

Britney Spears Open to Treatment Plan as Team Weighs Options

Published

on

Britney Spears Open to Treatment Plan as Team Weighs Options

Britney Spears
Open to Treatment Plan After DUI Arrest, Source Says

Published

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement
Continue Reading

Lifestyle

If you loved ‘Sinners,’ here’s what to watch next

Published

on

If you loved ‘Sinners,’ here’s what to watch next

Michael B. Jordan plays twin brothers Smoke and Stack in Sinners.

Warner Bros. Pictures


hide caption

toggle caption

Advertisement

Warner Bros. Pictures

What to watch if you loved…

Ryan Coogler’s supernatural horror stars Michael B. Jordan playing twin brothers who open a 1930s juke joint in Mississippi. Opening night does not go as planned when vampires appear outside. “In a straightforward metaphor for all the ways Black culture has been co-opted by whiteness, the raucous pleasures and sonic beauty of the juke joint attract the interest of a trio of demons … they wish to literally leech off of the talents and energy of Black folks,” writes critic Aisha Harris. The film made history with a record 16 Academy Award nominations.

We asked our NPR audience: What movie would you recommend to someone who loved Sinners? Here’s what you told us:

Advertisement

Near Dark (1987)
Directed by Kathryn Bigelow; starring Adrian Pasdar, Jenny Wright, Lance Henriksen
If you want another cool vampire movie with Western kind of vibes, check out Kathryn Bigelow’s Near Dark — super underseen and kind of hard to find, but really gritty and sexy and another very different take on what you might think is a genre that had been wrung dry. – Maggie Grossman, Chicago, Ill.

30 Days of Night (2007)
Directed by David Slade; starring Josh Hartnett, Melissa George, Danny Huston
It follows a group of people in a small Alaskan town as they struggle to survive an invasion of vampires who have taken advantage of the month-long absence of the sun. Both this and Sinners revolve around a vampire takeover and the people’s fight to outlast the “night.” – Nathan Strzelewicz, DeWitt, Mich.

The Wailing (2016)
Directed by Na Hong-jin; starring Kwak Do-won, Hwang Jung-min, Chun Woo-hee, Jun Kunimura
In this South Korean supernatural horror film, a mysterious illness causes people in a quiet rural village to become violent and murderous. A local police officer investigates while trying to save his daughter, who begins showing the same disturbing symptoms. The film blends folk horror, religion, and psychological dread, exploring themes of faith, evil, and moral weakness. Like Sinners, it centers on a supernatural force corrupting a close-knit community, builds slow-burning tension, and examines spiritual conflict and human frailty. – Amy Merke, Bronx, N.Y.

Fréwaka (2024)
Directed by Aislinn Clarke; starring Bríd Ní Neachtain, Clare Monnelly, Aleksandra Bystrzhitskaya
In this Irish folk horror film, a home care worker, Shoo, is assigned to stay with an elderly woman who’s convinced she’s under siege by malevolent fairies. Like Sinners, Fréwaka blends folk traditions and social commentary with horror. The social failures Shoo copes with (untreated mental health issues, religious abuse) are just as frightening as the supernatural forces. – Kerrin Smith, Baltimore, Md.

And a bonus pick from our critic:

Advertisement

Ma Rainey’s Black Bottom (2020)
Directed by George C. Wolfe; starring Viola Davis, Chadwick Boseman, Glynn Turman
This is an adaptation of August Wilson’s play about a legendary blues singer (Viola Davis) muscling through a recording session with white producers who want to control her music. Chadwick Boseman’s blistering in his final role. – Bob Mondello, NPR movie critic

Carly Rubin and Ivy Buck contributed to this project. It was edited by Clare Lombardo.

Continue Reading
Advertisement

Trending