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Nike’s Vietnam Manufacturing Shift Puts It in Trump’s Tariff Crosshairs

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Nike’s Vietnam Manufacturing Shift Puts It in Trump’s Tariff Crosshairs

For the past two decades, Nike has worked to gradually diversify its manufacturing beyond China, with Vietnam emerging as the company’s most important market for production. On Wednesday afternoon, President Donald Trump announced reciprocal tariffs that will impact Vietnamese-made goods more than those from almost any other country.

The impact of those import tariffs will be far-reaching across the global economy—shortly after the announcement an S&P 500 ETF fell 2%. They will particularly impact the companies that import the bulk of their goods from the countries with the highest rates. On Trump’s list, Vietnam had the fourth highest rate at 46%, trailing only Cambodia (49%), Laos (48%) and Madagascar (47%).

In fiscal 2024, factories in Vietnam manufactured 50% of all Nike Brand footwear, by far its largest market. Factories in Vietnam also manufactured 28% of all Nike Brand apparel, also its largest market.

The second most important manufacturing market for Nike is likely China. The country accounts for 16% of Nike apparel manufacturing, second only to Vietnam, and 18% of footwear, third behind Vietnam and Indonesia. Trump’s new tariffs include a 34% rate on China-made goods, but White House officials told CNBC that the those tariffs would come on top of the 20% already imposed on Chinese imports. That implies a true tariffs rate of 54%. 

Nike stock (NYSE: NKE) fell 7% in after-market trading.

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Representatives for Nike didn’t immediately respond to an email seeking comment. Tariffs only came up once on the company’s latest earnings call on March 20, with CFO Matthew Friend mentioning specifically that the company’s latest guidance included newly implemented tariffs on imports from Mexico and China. Those tariffs are separate from the ones announced this week.

Throughout the 1990s Nike was frequently criticized for the labor conditions of its overseas factories, particularly those in China. Since then, the company has worked to diversify its supply chain. It’s not alone—U.S. companies of all sorts have spread out their manufacturing in that span, some searching for lower prices, others looking to insulate themselves from potential volatility and geopolitical relations between the U.S. and Chinese governments.

Vietnam quickly emerged as Nike’s most important market for manufacturing. In 2001, for example, Vietnam accounted for just 13% of the company’s footwear goods and was not included in a list of 12 countries that accounted for most of Nike’s apparel manufacturing, according to SEC filings. A decade later, in 2011, Vietnamese factories were making 39% of Nike’s footwear, its biggest market, and appeared to be third for apparel. It became the company’s most important country for apparel manufacturing for the first time in 2020  and has remained at the top in both categories ever since.

The Nike filings only list where the goods are made, and not where they are sold. That’s likely more relevant in China—many companies are more intentional about selling China-manufactured goods in China—than it is in Vietnam, which has a population that is about 1/14th of its northern neighbor.

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Indonesian factories accounted for 27% of Nike footwear in 2024, according to the filing, which put it in front of China and behind Vietnam. Trump’s announcement included a 32% tariff on Indonesian goods. The third most important country for manufacturing Nike clothing was Cambodia, at 15% of the company’s apparel. The Cambodian tariff rate of 49% was the highest of any rate announced Wednesday.

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EU Parliament unblocks key political hurdle in digital euro talks

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EU Parliament unblocks key political hurdle in digital euro talks

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EU lawmakers have overcome a key political hurdle in the negotiations of digital euro, making the project closer to approval, according to a draft text seen by Euronews.

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The Parliamentary rapporteurs involved in the legislation have found an agreement on the design of the digital euro, which will be able to function both online and offline.

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The digital euro would be an electronic form of cash issued by the European Central Bank, designed to sit alongside banknotes and the payments services offered by commercial banks.

It has taken on new political weight as economic tensions between the EU and the US sharpen the debate over Europe’s reliance on American payment giants, such as Visa and Mastercard.

Under the European Commission’s proposal, digital euro users would have a wallet for both online and offline payments, with transactions designed so they are not trackable.

The situation in Parliament changed on Wednesday evening, when the centre-right politician Fernando Navarrete, who is the leading rapporteur on the file, announced the withdrawal of his position to reduce the scope of the digital euro to offline use only.

His position blocked the advancement of negotiations for months, jeopardising the whole legislative process, according to three sources familiar with the negotiations.

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The political deadlock has pushed EU leaders to accelerate progress on the digital euro. At the European Council meeting on 19 March, they set a goal to have the digital euro legislation approved by the end of 2026.

With the Council, representing EU countries, having already adopted its position, the European Parliament is now the only institution left to advance the law.

“Thanks to our amendments and firm stance, we have finally broken the political deadlock on the digital euro. The distinction between online and offline has been removed, and it is now established as a single payment system,” Pasquale Tridico, the rapporteur for The Left, told Euronews.

However, lawmakers still need to agree on two key aspects: the “hold limits” and the “compensation.”

The hold limits determine the maximum amount a user can store in a digital euro wallet, while compensation sets out a model for reimbursing commercial banks that provide digital euro services.

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Although negotiations are not yet complete, the text is expected to be voted on in the Parliament’s economy committee before the summer, according to a source familiar with the matter.

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Why Netflix Hiked Prices, Explained in One Chart

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Why Netflix Hiked Prices, Explained in One Chart

Why did Netflix just impose a price increase across U.S. plans? As the “KPop Demon Hunters” Oscar-winning hit song “Golden” says: “We’re goin’ up, up, up.”

It’s not rocket science. The formula is pretty simple: Invest in more content (Netflix is eyeing $20 billion in content cash spending in 2026, up 10%) to attract and retain streaming subscribers, and keep your profit margins ticking upward by increasing the retail price.

Under the new pricing, effective March 26 for new users and rolling out to current customers depending on their billing cycle, Netflix’s Standard plan (which has no ads and provides streaming on two devices simultaneously) is rising by $2, from $17.99 to $19.99/month. The ad-supported plan is going up a buck, from $7.99 to $8.99/month, and the top-tier Premium plan (no ads, streaming on up to four devices at once, Ultra HD and HDR) is increasing from $24.99 to $26.99/month..

But the question is: Why now?

First off, it would be difficult to imagine Netflix would have pulled this pricing lever — hiking fees for its approximately 86 million U.S. customers — if the deal to acquire Warner Bros. were still in play. That deal would have required approval by the Justice Department and other regulatory bodies, amid allegations by David Ellison’s Paramount Skydance (the winning bidder for Warner Bros. Discovery) that the combo of Netflix + HBO Max would create a monopolistic entity in the streaming biz.

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Netflix strongly disputed that, asserting it would have had a roughly 21% share of the U.S. subscription-streaming market with the addition of HBO Max. However, the optics of a Netflix price hike as the WB deal was pending would be terrible, especially after co-CEO Ted Sarandos testified at a Senate hearing that “We will give consumers more content for less” through the Warner Bros. deal. (Sarandos meant Netflix would have bundled its service with HBO Max at a price discount.)

Without the need to worry about such appearances in the midst of a massive M&A deal, the reason Netflix feels confident in ratcheting up prices in its biggest market is illustrated by this chart from Wall Street analyst firm MoffettNathanson. It estimates revenue streamers generated in 2025 as a function of total number of hours viewed.

In a nutshell, it shows that Netflix delivers the best bang for the buck of this cohort — it pulls in 48 cents per hour viewed, lower than anyone else. That indicates Netflix not only has upside in ad revenue relative to the others but also that has room to raise its pricing from a competitive standpoint.

Even with the new price increases, Netflix will still have a sector-low revenue/hour viewed metric (call it in the 50-cents-per-hour range). As the MoffettNathanson analysts put it: “Netflix delivers significant value to its subscribers that has room to be better monetized over time.”

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Note that all of Netflix’s competitors have also recently hiked prices. Disney+ and Hulu, HBO Max and NBCUniversal’s Peacock upped pricing last year, and Paramount+ raised prices in January. Next month, Amazon’s ad-free Prime Video tier (now called “Ultra”) is going up to $5/month.

And Netflix’s new pricing, while higher, keeps it roughly in line with the rest of the field. Indeed, its ad-supported tier remains cheaper than those from Disney+, Hulu, HBO Max and Peacock (and is now the same as Paramount+ with ads):

Netflix’s launch of the cheaper, ad-supported option, first introduced in November 2022, gave it an important tool to mitigate churn as it raises the price on its Standard (no ads) plans. Instead of presenting customers a take-it-or-leave-it price hike, Netflix can now steer those on the Standard package toward the lower-cost package with ads. In theory, the company is agnostic about which plan someone chooses: The ad revenue should make up the difference in subscription fees.

Netflix execs once swore they wouldn’t implement an advertising model, asserting that it’s a subpar user experience. But it’s clear people are willing to sit through ad breaks if it means paying less — and in the U.S., Netflix’s Standard With Ads plan is half the cost of the no-ads tier.

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The streaming giant’s U.S. price increases reinforce its long-range strategy, according to MoffettNathanson’s Robert Fishman: It maintains a “wide gap between its highest and lowest tiers to simultaneously maximize monetization of its least price-sensitive subscribers while nudging more price-sensitive customers toward its still-nascent ad tier, driving engagement and, in turn, advertising revenue,” the analyst wrote in a research note Friday. “The result is a ‘best of both worlds’ approach that captures value across the full spectrum of its subscriber base and should drive even higher margins for the leading profitable streaming service.”

Will some Netflix customers cancel over the latest fee increases? Yes, of course. But the math indicates that overall, it will yield higher returns — letting the company dig an even wider moat against competitors.

Pictured top: Sadie Sink as Max Mayfield in Netflix’s “Stranger Things” Season 4

SEE ALSO: U.S. Household Spending on Streaming Video Services Remains Flat at $69 per Month, as 68% Now Pay for Ad-Supported Tiers

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The race against time to destroy Iran’s illicit nuclear weapons program heats up amid fresh strikes

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The race against time to destroy Iran’s illicit nuclear weapons program heats up amid fresh strikes

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The Iranian regime’s retention of key nuclear weapons facilities and its material for building atomic bombs — highly enriched uranium — has led to new efforts by the U.S. and Israeli militaries to take out the last vestiges of the regime’s program.

On Friday, the Israel Defense Forces (IDF) said in a statement that, that it’s “Air Force Struck the Arak Heavy Water Plant—A Key Plutonium Production Site for Nuclear Weapons.” The Arak plant is located in central Iran.

Prior to Friday’s attack, an IDF spokesperson told Fox News Digital concerning Arak, that there is a “high estimation” that attacks on “uranium enrichment sites are part of the plan.” The IDF declined to answer more specific questions about its target list and if any ground operations to retrieve the nuclear weapons-grade uranium were being considered.

NEXT MOVE ON IRAN: SEIZE KHARG ISLAND, SECURE URANIUM OR RISK GROUND WAR ESCALATION

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An IDF infographic shows Iran’s Arak heavy water plant, described as a key infrastructure for plutonium production. (IDF)

Reuters, quoting regime media outlet Fars, reported that joint U.S.-Israeli strikes on Friday hit the Khondab heavy water research reactor. 

A statement released by the IDF said, “Heavy water is a unique material used to operate nuclear reactors, such as the inactive Arak reactor, which was originally designed to have weapons-grade plutonium production capabilities. These materials can also be used as a neutron source for nuclear weapons.”

The IDF statement added that “The plant was a significant economic asset for the terror regime and served as a source of income for the Iranian Atomic Energy Organization, generating tens of millions of dollars for the regime each year.”

The regime’s foreign minister posted a condemnation of Israel and warned the Jewish state, “Iran will exact HEAVY price for Israeli crimes.”

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According to an article published by the Washington, D.C.-based Institute for Science and International Security (ISIS), “The IR-40 Arak, aka Khondab, Heavy Water Reactor and Heavy Water Production Plant date to the early 2000s… The reactor core design was ideal for making substantial amounts of weapon-grade plutonium for nuclear weapons.”

STRIKES MAY SET IRAN BACK — BUT LIKELY WON’T END NUCLEAR PROGRAM, UN WATCHDOG CHIEF SAYS

Jason Brodsky, the policy director of United Against Nuclear Iran (UANI), told Fox News Digital, “The one nuclear site which hasn’t been hit to date has been Pickaxe Mountain, so striking that site as part of Operation Epic Fury will be important to further degrade the Iranian nuclear program.”

A White House spokesperson referred Fox News Digital to President Trump’s cabinet meeting comments about Iran’s nuclear weapons program. Trump said on Thursday, “We’re free to roam over their cities and towns and destroy all of their crazy nuclear weapons and missiles and drones that they’re building.”

A map shows damage to Iran’s Fordow nuclear site after being struck by the United States in Operation Midnight Hammer on June 22, 2025. (Fox News)

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David Albright, a physicist, founder and president of the Institute for Science and International Security told Fox News Digital that with respect to key nuclear weapons facilities that remain, “The elephants in the tent are Natanz and Isfahan. There was an attack on Natanz that the Iranians revealed, but the Israelis said we are not aware of an attack. So it must have been the U.S.,” he claimed.

TRUMP SAYS US, ISRAEL SHATTERED IRANIAN MILITARY CAPABILITIES, PRESSES LEADERS TO SURRENDER: ‘CRY UNCLE’

He said that Natanz has enriched uranium. “The Iranians were doing recovery operations in the underground fuel enrichment plant there and continuing to build this pickaxe mountain tunnel complex, which could hold enriched uranium. Right next to it is another tunnel complex that was built much earlier, around 2007… And the Iranians sealed it up, fortified it. There is something obviously important there.”

Albright said U.S. and Israeli airstrikes “have not attacked the underground Isfahan site. We know, according to the IAEA [International Atomic Energy Agency], highly enriched uranium is in that site.” He continued that, “There may be an enrichment plant under construction in that underground complex. We would like that site to be attacked.”

Iranian worshippers hold up their hands as signs of unity with Iran’s Supreme Leader, Ayatollah Ali Khamenei, during an anti-Israeli rally to condemn Israel’s attacks on Iran, in downtown Tehran, Iran, on June 20, 2025.  (Morteza Nikoubazl/NurPhoto via Getty Images)

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Albright warned that the war should not end like the previous U.S.-Israel war with Iran in 2025 with Tehran retaining the “crown jewels” of its atomic weapons program: highly enriched uranium and a number of centrifuges.

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He warned, “You don’t want it to come out of this war with the same kind of nuclear weapons capabilities that it had at the end of June war with a higher incentive to build a bomb.” He added, that is why it’s so important “to finish the job,” in Iran. 

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