World
Insider Q&A: CEO of fast-growing First Watch keeps the focus on breakfast
First Watch, a restaurant chain that serves breakfast, brunch and lunch, is rising – and shining.
The Bradenton, Florida-based chain, known for its fresh, seasonal ingredients and made-to-order menu, is one of the fastest-growing in its category in dollar sales and unit growth, according to market research firm Technomic.
Two restaurant veterans who were tired of working late nights launched First Watch in 1983 in Pacific Grove, California.
“So many concepts are devised in a boardroom or something like that. This was the complete opposite,” CEO Chris Tomasso said. “This was a bunch of guys who really wanted to be home every afternoon so they could golf.”
The company now has more than 500 U.S. locations in 29 states. But because each eatery is designed to blend into its community instead of from a corporate model, the restaurants often feel more like neighborhood hangouts than part of a chain, Tomasso said.
Tomasso led marketing for Cracker Barrel and Hard Rock Cafe before joining First Watch in 2006. He talked to The Associated Press recently about building brands and why First Watch has no plans to expand beyond lunch. His comments have been edited for length and clarity.
Q. You say First Watch has retained its scrappy feel despite its growth. How do you accomplish that?
A. One thing I’ve been saying forever to our teams is, “If we can do it in one, we can do it in 100. If we can do it in 100, we can do it in 1,000.” And the reason that’s so important is because usually by the time concepts get to our size, they start to dumb down or do things differently, not realizing that the consumer will notice over time. You start outsourcing things. You say, “Well, it’s too much labor to make our pancake batter from scratch.” And we’ve stayed very true to that. I will tell you, there’s less expensive ways to do the things that we do, but we know what’s important to the consumer.
Q. What are some of the breakfast trends you’re seeing?
A. We started to see over the last five or six years this emergence of what we call “power breakfasts.” It’s so much easier for people to meet in the morning before they get to work and their day gets away from them. So that’s been a big shift for us. And what used to be a shoulder period between 10 a.m. and 11:30 a.m., with remote working and hybrid working and all those things, we’re starting to see all that fill up. And then, you know, the weekend brunch is just having its day, right? It’s been the only segment in the restaurant industry that has shown growth in the last five years.
Q. Some competitors have been trying to grow sales by expanding into dinner. Does First Watch plan to ever stay open past 2:30 p.m.?
A. We love our business model, and we love the employee proposition side of it too. It’s one shift a day. We do tremendous volumes in 7.5 hours. Our teams get to have a job in the hospitality industry that doesn’t have them work until all hours of the night. They make a great living. So I don’t see us expanding hours at all. Also, from a consumer standpoint, doing what we do establishes us as the authority in breakfast and brunch and lunch. We’re not trying to be all things to all people in any way, shape or form.
Q. You’re a marketer. How has the work you do changed over your career? Is it getting harder to reach customers with all the distractions they face?
A. The kind of marketer I consider myself to be is an inside-out brand builder versus an advertising focus. Which is great, because when I first joined, I didn’t have any money to do any advertising anyway. So it really was about evolving the concept and setting up the foundation for growth. We had three uniforms, four menus, all kinds of different things. There wasn’t a lot of consistency. And so in order for us to really grow, we had to unify the brand voice. There was a lot of work done around the menu, the music, every consumer touch point in the restaurant. Now, has marketing gotten harder or easier? I think it’s easier in that you can now reach a lot of people through social and digital without having to do TV and radio like you used to do. It’s also easier now to control the messaging. But I also think there’s challenges. If you make a misstep, it can be amplified a lot. So I think much more care and focus has to go into your messaging and your actions.
World
G20 summit calls for more aid to Gaza and an end to the war in Ukraine
RIO DE JANEIRO (AP) — Leaders of the world’s 20 major economies called for a global pact to combat hunger, more aid for war-torn Gaza and an end to hostilities in the Mideast and Ukraine, issuing a joint declaration Monday that was heavy on generalities but short of details on how to accomplish those goals.
The joint statement was endorsed by group members but fell short of complete unanimity. It also called for a future global tax on billionaires and for reforms allowing the eventual expansion of the United Nation Security Council beyond its five current permanent members.
At the start of the three-day meeting which formally ends Wednesday, experts doubted Brazilian President Luiz Inácio Lula da Silva could convince the assembled leaders to hammer out any agreement at all in a gathering rife with uncertainty over the incoming administration of U.S. President-elect Donald Trump, and heightened global tensions over wars in the Mideast and Ukraine.
Argentina challenged some of the language in initial drafts and was the one country that did not endorse the complete document.
“Although generic, it is a positive surprise for Brazil,” said Thomas Traumann, an independent political consultant and former Brazilian minister. “There was a moment when there was a risk of no declaration at all. Despite the caveats, it is a good result for Lula.”
Condemnation of wars, calls for peace, but without casting blame
Taking place just over a year after the Oct. 7 Hamas attack on Israel, the declaration referred to the “catastrophic humanitarian situation in the Gaza and the escalation in Lebanon,” stressing the urgent need to expand humanitarian assistance and better protect civilians.
“Affirming the Palestinian right to self-determination, we reiterate our unwavering commitment to the vision of the two-State solution where Israel and a Palestinian State live side by side in peace,” it said.
It did not mention Israel’s suffering or of the 100 or so hostages still held by Hamas. Israel isn’t a G20 member. The war has so far killed more than 43,000 Palestinians in Gaza, according to local health officials, and more than 3,500 people in Lebanon following Israel’s offensive against Hezbollah, according to Lebanon’s Health Ministry.
The omitted acknowledgment of Israel’s distress appeared to run contrary to U.S. President Joe Biden’s consistent backing of Israel’s right to defend itself. It’s something Biden always notes in public, even when speaking about the deprivation of Palestinians. During a meeting with G20 leaders before the declaration was hammered home, Biden expressed his view that Hamas is solely to blame for the war and called on fellow leaders to “increase the pressure on Hamas” to accept a cease-fire deal.
Biden’s decision to ease restrictions on Ukraine’s use of longer-range U.S. missiles to allow that country to strike more deeply inside Russia also played into the meetings,
“The United States strongly supports Ukraine’s sovereignty and territorial integrity. Everyone around this table in my view should, as well,” Biden said during the summit.
Russian President Vladimir Putin did not attend the meeting , and instead sent his foreign minister, Sergey Lavrov. Putin has avoided such summits after the International Criminal Court issued a warrant that obliges member states to arrest him.
The G20 declaration highlighted the human suffering in Ukraine while calling for peace, without naming Russia.
“The declaration avoids pointing the finger at the culprits,” said Paulo Velasco, an international relations professor at the State University of Rio de Janeiro. “That is, it doesn’t make any critical mention of Israel or Russia, but it highlights the dramatic humanitarian situations in both cases.”
The entire declaration lacks specificity, Velasco added.
“It is very much in line with what Brazil hoped for … but if we really analyze it carefully, it is very much a declaration of intent. It is a declaration of good will on various issues, but we have very few concrete, tangible measures.”
Fraught push to tax global billionaires
The declaration did call for a possible tax on global billionaires, which Lula supports. Such a tax would affect about 3,000 people around the world, including about 100 in Latin América.
The clause was included despite opposition from Argentina. So was another promoting gender equality, said Brazilian and other officials who spoke on condition of anonymity because they weren’t authorized to speak publicly.
Argentina signed the G20 declaration, bit also had issues with references to the U.N.’s 2030 sustainable development agenda. Its right-wing president, Javier Milei, has referred to the agenda as “a supranational program of a socialist nature.” It also objected to calls for regulating hate speech on social media, which Milei says infringes on national sovereignty, and to the idea that governments should do more to fight hunger.
Milei has often adopted a Trump-like role as a spoiler in multilateral talks hosted by his outspoken critic, Lula.
Concrete steps for fighting global hunger
Much of the declaration focuses on eradicating hunger — a priority for Lula.
Brazil’s government stressed that Lula’s launch of the global alliance against hunger and poverty on Monday was as important as the final G20 declaration. As of Monday, 82 nations had signed onto the plan, Brazil’s government said. It is also backed by organizations including the Rockefeller Foundation and the Bill & Melinda Gates Foundation.
A demonstration Sunday on Rio’s Copacabana beach featured 733 empty plates spread across the sand to represent the 733 million people who went hungry in 2023, according to United Nations data.
Viviana Santiago, a director at the anti-poverty nonprofit Oxfam, praised Brazil for using its G20 presidency “to respond to people’s demands worldwide to tackle extreme inequality, hunger and climate breakdown, and particularly for rallying action on taxing the super-rich.”
“Brazil has lit a path toward a more just and resilient world, challenging others to meet them at this critical juncture,” she said in a statement.
Long-awaited reform of the United Nations
Leaders pledged to work for “transformative reform” of the U.N. Security Council so that it aligns “with the realities and demands of the 21st century, makes it more representative, inclusive, efficient, effective, democratic and accountable.”
Lula has been calling for reform of Security Council since his first two terms in power, from 2003 to 2010, without gaining much traction. Charged with maintaining international peace and security, its original 1945 structure has not changed. Five dominant powers at the end of World War II have veto power — the U.S., Russia, China, Britain and France — while 10 countries from different regions serve rotating two-year terms.
Virtually all countries agree that nearly eight decades after the United Nations was established, the Security Council should be expanded to reflect the 21st century world and include more voices. The central quandary and biggest disagreement remains how to do that. The G20 declaration doesn’t answer that question.
“We call for an enlarged Security Council composition that improves the representation of the underrepresented and unrepresented regions and groups, such as Africa, Asia-Pacific and Latin America and the Caribbean,” the declaration said.
The United States announced shortly before a U.N. summit in September that it supports two new permanent seats for African countries, without veto power, and a first-ever non-permanent seat for a small island developing nation. But the Group of Four – Brazil, Germany, India and Japan – support each other’s bids for permanent seats. And the larger Uniting for Consensus group of a dozen countries including Pakistan, Italy, Turkey and Mexico wants additional non-permanent seats with longer terms.
___
Associated Press writers Aamer Madhani in Rio de Janeiro, Edith M. Lederer at the United Nations and Isabel DeBre in La Paz, Bolivia contributed.
World
Foul play ruled out month after body of Walmart employee found inside walk-in oven at Canada store
A month after the body of a Walmart employee was found inside a walk-in oven of a store in eastern Canada, police have determined that her death was not suspicious.
The Halifax Police Department released a statement to announce that an investigation into the death of the 19-year-old woman, who was found inside the walk-in oven of the Halifax Walmart on Oct. 19, was not suspicious and there was no evidence of foul play.
“We do not believe anyone else was involved in the circumstances surrounding the woman’s death,” Halifax Regional Police Constable Martin Cromwell announced in a video update on the department’s Facebook page on Monday.
Cromwell added that they did not have many details they could share and did not expect any other updates anytime soon.
WALMART EMPLOYEE FOUND DEAD INSIDE WALK-IN OVEN AT CANADA STORE: POLICE
“We acknowledge the public’s interest in this case and that there are questions that may never have answers,” said Cromwell. “Please be mindful of the damage public speculation can cause. This woman’s loved ones are grieving.”
Police have not yet released the name of the victim. However, the Gurudwara Maritime Sikh Society, an organization for Sikh immigrants, has identified the woman as Gursimran Kaur.
The group also created a GoFundMe page, which is no longer running, that raised more than $194,000 for Kaur’s family.
“Gursimran Kaur was only 19 years old, a young beautiful girl who came to Canada with big dreams,” a post on the website read.
IDENTITY OF ‘BADLY DECOMPOSED’ BODY FOUND IN OHIO CAR WASH RELEASED: REPORT
According to the post, Kaur and her mother both worked at Walmart for the last two years.
During the evening of her daughter’s disappearance, the society executive said Kaur’s mother tried to find her after not having contact with her for an hour but brushed it aside, assuming she was helping a customer.
Kaur’s phone was reportedly also not reachable.
“Mother started panicking as it was unusual for her to switch her phone off during the day. She reached out to the onsite admin for help,” the post continued.
MISSOURI INFANT DIES AFTER MOTHER ‘ACCIDENTALLY’ PLACES BABY IN OVEN INSTEAD OF CRIB: POLICE
Sadly, after a few hours, her daughter’s body was found inside a walk-in oven in the store’s bakery.
“Imagine the horror that her mother experienced when she opened the oven, when someone pointed it out to her!” the society executive described. “This family’s sufferings are unimaginable and indescribable.”
Both Kaur’s father and brother were both reportedly in India at the time of her death.
“Investigators met with family to share this update and extend condolences,” Halifax police said. “Our thoughts remain with them at this difficult time.”
A spokesperson for Walmart previously told Fox News Digital that the store “will be closed until further notice.”
The Canadian Broadcasting Corp. reported that the store reopened on Monday and that the bakery oven was being removed from the store.
Fox News Digital reached out to Walmart for comment on the latest news but did not immediately receive a response.
Stepheny Price is writer for Fox News Digital and Fox Business. Story tips and ideas can be sent to stepheny.price@fox.com.
World
Hong Kong jails all 45 pro-democracy activists in largest security case
BREAKINGBREAKING,
Academic Benny Tai sentenced to 10 years, while others receive sentences of between four and seven years.
Taipei, Taiwan – A Hong Kong court has sentenced a leading pro-democracy advocate to 10 years in prison and handed dozens of other activists jail terms of between four and seven years in the Chinese territory’s largest national security case.
Benny Tai, a legal scholar who played a leading role in Hong Kong’s 2019 antigovernment protests, was handed the lengthy sentence on Tuesday after prosecutors cast him as the “organiser” of a conspiracy by pro-democracy activists and politicians dating back to July 2020.
Tai and 44 others were previously found guilty of offences related to organising an official primary election to choose pro-democracy candidates for the city’s legislature.
The would-be legislators had hoped to vote down the city’s budget and force the city’s leader to dissolve the legislature.
Prosecutors alleged that the group plotted to “overthrow” the government.
Many of those arrested have been on remand since 2021, when they were first charged, due to numerous legal delays and the disruption caused by COVID-19.
Out of 47 defendants, 31 pleaded guilty.
In May, a court found 14 of the remaining activists guilty of subversion and acquitted two others, former district councillors Laurence Lau and Lee Yue-shu.
Under Hong Kong’s national security laws introduced in 2020, defendants charged as “primary offenders” face a maximum punishment of life imprisonment, while lower-level offenders and “other participants” face sentences of between three and five years and up to three years, respectively.
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