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Wyoming’s Fun, Quirky Small Towns Could Be A Big Draw For 2024 Tourism

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Wyoming’s Fun, Quirky Small Towns Could Be A Big Draw For 2024 Tourism


CHEYENNE — Small Wyoming communities have an oversized opportunity to attract new visitors to their communities, thanks to the mood of travelers in 2024, according to experts and analysts at the 2024 Wyoming Governor’s Tourism and Hospitality Convention.

Among the experts speaking to that was tourism expert and industry analyst Carol Rheem, CEO of the company Iolite. She has been tracking tourism and travel trends for 20 years, and her company’s mission is to create actionable data that tourism folks can use in planning winning marketing campaigns.

Rheem recalled how, just after the COVID-19 pandemic, people had so much enthusiasm and excitement for travel, that getting back into it was “like a pack of wild horses racing across the river. People couldn’t wait to start traveling again.”

But that sort of “revenge” tourism quickly settled down, she said. Now, they’re being more careful with the experiences they seek out, and they’re weighing costs a little more carefully now, in the face of high inflation.

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But they haven’t curtailed spending completely. Unemployment remains low, and sentiment that the economy is doing OK in spite of challenges remains relatively strong.

What’s popping out of all of this for the tourism sector to pay attention to is a desire for up-close, undiscovered, quirky, immersive experiences — the kinds of activities a lot of smaller towns and communities already have on an undersold menu that’s begging for more attention, Rheem said.

“People want an adventure, they want to do things they’ve never done before,” she said. “That’s been nudging them to more exotic destinations, places that they’re less familiar with. But, the United States is absolutely huge, and there’s so many experiences that really do fit that mood that people are in right now. And Wyoming, I think, is a perfect example of that.”

Requests And Calls Are Already Up

The desire for smaller, more immersive tourism opportunities is something Jen Womack with Sagebrush Marketing, who handles marketing for Devils Tower Country, said she’s already seeing in her area.

“Our requests for visitor guides are strong, our website traffic is strong,” she said. “We’re seeing a lot of interest, so we’re hoping for a really good year.”

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Conversations, meanwhile, have already begun about how to cater to the audience that Devils Tower Country is seeing out there, that wants seeking these new and different experiences.

“We want to make sure they’re comfortable, and that they have what they need to figure it out,” Womack said.

The interest in new places and quirky destinations is exciting, RMI Digital Marketing PR Specialist Alyssa Winter told Cowboy State Daily, and it’s something she, too, has already been noticing.

“People are looking for lesser-known destinations than Yellowstone, and those are great locations,” she said. “But the counties that surround those national parks are what really drives home what Wyoming is, I think, and I personally enjoy that more than going into the park. I like seeing what’s outside.”

  • Carol Rheem talks about tourism trends for 2024. The mood of travelers now is for quirky, unusual and immersive experiences that connect with communities in a more personal way. (Renée Jean, Cowboy State Daily)
  • Mallory Pollack mixes up an
    Mallory Pollack mixes up an “Ice Palace,” this year’s Backwoods Distilling cocktail for the 2024 Wyoming Governor’s Hospitality and Tourism Convention. (Renée Jean, Cowboy State Daily)
  • Chris McBarnes at Wyldlife For Tomorrow's booth at the Wyoming Governors Hospitality and Tourism Conference.
    Chris McBarnes at Wyldlife For Tomorrow’s booth at the Wyoming Governors Hospitality and Tourism Conference. (Renée Jean, Cowboy State Daily)
  • Berkeley Young, president of Young Strategies Inc., breaks down priorities for tourism and travel efforts in 2024 during the Wyoming Governor's Hospitality and Tourism Conference.
    Berkeley Young, president of Young Strategies Inc., breaks down priorities for tourism and travel efforts in 2024 during the Wyoming Governor’s Hospitality and Tourism Conference. (Renée Jean, Cowboy State Daily)
  • Visit Casper's Amanda Sewell collects a hat in exchange for her #ThatsWy and #GovCon24 tokens at the Wildly Wyoming booth.
    Visit Casper’s Amanda Sewell collects a hat in exchange for her #ThatsWy and #GovCon24 tokens at the Wildly Wyoming booth. (Renée Jean, Cowboy State Daily)
  • Participants make last-minute connections during the 2024 Wyoming Governor's Hospitality and Tourism Conference.
    Participants make last-minute connections during the 2024 Wyoming Governor’s Hospitality and Tourism Conference. (Renée Jean, Cowboy State Daily)

Social Media A Game Changer

Part of what Winter sees driving the hunger for quirky destinations are social media influencers who are themselves highlighting lesser-known destinations for their followers.

“You’ve got all these new apps, and people on TikTok going and seeing these new places, and other people are starting to follow suit,” Winter said. “So (those smaller) destinations I think will be a hit in 2024.”

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A smart social media plan can make that hunger for quirky, fun destinations low-hanging fruit for a world that’s craving connection, Dylan Scacchetti suggested during a panel discussion on family travel.

Family travel makes up almost 50% of travelers coming to Wyoming.

“Take advantage of your attractions,” he told a packed house at the 2024 Wyoming Governor’s Hospitality and Tourism Conference at the Cheyenne Little America. “You all are experts, indigenous to the locations. You have connection with people who are subject matter experts. You can create and really tap into those family things to do topics and find things that are really unique about your area.”

Reaching out to local experts and linking to each other is one way to elevate each other’s content and make sure search engine metrics are working for everyone, he added.

“We want to make sure that we’re elevating each other,” he said. “We’re not an island. We’re all connected.”

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That includes ensuring visibility for off-the-beaten path community attractions on apps like TripAdvisor, Yelp, Google Maps and the like.

People Aren’t Worried Any More

For a while, travel was oppressed by worries about getting sick again, but her data suggests that all of that is now in the rearview mirror for good, Rheem said.

“People are less concerned about the negative stuff,” she said. “Personal safety is still very important to them, but it’s just not quite as top of mind. And people are a little more adventurous. They want those new experiences, and they’re not going to be so worried about this stuff.”

At the same time, today’s travelers are becoming more mindful than many travelers in the past, Rheem said.

“They want to feel like they’re minimizing their negative impact on the world and being thoughtful about understanding that their money has power,” she said. “They want to go to places that are good actors, that are good to their communities, and that are thinking holistically about things.”

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Given that, it’s important for dispersal efforts to the attractions at smaller communities take a thoughtful approach, keeping in mind how much capacity those alternative destinations really have.

“Sometimes when we’re trying to disperse people away from hotspots, you’re in essence putting pressure on smaller designations that don’t have that capacity,” she said. “So, the volume might not be huge, but it can be overwhelming for an individual (community) — you know, restaurants, and hotels, and tours and attractions — to suddenly take on all that volume.”

Successfully leveraging the desire for the fun and quirky and unusual in smaller communities can really help support the success of small businesses and underserved communities across the Cowboy State, Rheem suggested.

“It really isn’t a nominal opportunity,“ she said. “One thing that’s a challenge is how do we measure that? And even, you know, a few years into starting my company, I still don’t have easy answers for this. But I think it’s very much a focus for all of us, because ultimately this is the value that we create, bringing prosperity across all different walks of life.”

It was a packed house at the Cheyenne Little America on Monday for the Wyoming Governor's Hospitality and Tourism Conference.
It was a packed house at the Cheyenne Little America on Monday for the Wyoming Governor’s Hospitality and Tourism Conference. (Matt Idler for Cowboy State Daily)

Renée Jean can be reached at Renee@CowboyStateDaily.com.



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Wyoming

Property Tax Relief vs. Public Services: Weed & Pest Districts Enter the Debate

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Property Tax Relief vs. Public Services: Weed & Pest Districts Enter the Debate


As property tax cuts move forward in Wyoming, schools, hospitals, public safety agencies and road departments have all warned of potential funding shortfalls. Now, a new white paper from the Wyoming Weed & Pest Council says Weed & Pest Districts could also be significantly affected — a concern that many residents may not even realize is tied to property tax revenue.

Wyoming’s Weed & Pest Districts didn’t appear out of thin air. They were created decades ago to deal with a very real problem: invasive plants that were chewing up rangeland, hurting agricultural production and spreading faster than individual landowners could manage on their own.

Weeds like cheatgrass and leafy spurge don’t stop at fence lines, and over time they’ve been tied to everything from reduced grazing capacity to higher wildfire risk and the loss of native wildlife habitat.

That reality is what led lawmakers to create locally governed districts with countywide authority — a way to coordinate control efforts across both public and private land. But those districts now find themselves caught in a familiar Wyoming dilemma: how to pay for public services while cutting property taxes. Property taxes are among the most politically sensitive issues in the state, and lawmakers are under intense pressure to deliver relief to homeowners. At the same time, nearly every entity that relies on those dollars is warning that cuts come with consequences.

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The Weed & Pest Council’s white paper lands squarely in that debate, at a moment when many residents are increasingly skeptical of property tax–funded programs and are asking a simple question — are they getting what they pay for?

That skepticism shows up in several ways. Critics of the Weed & Pest District funding model say the white paper spends more time warning about funding losses than clearly demonstrating results. While few dispute that invasive species are a problem, some landowners argue that weed control efforts vary widely from county to county and that it’s difficult to gauge success without consistent performance measures or statewide reporting standards.

Others question whether residential property taxes are the right tool to fund Weed & Pest Districts at all. For homeowners in towns or subdivisions, the work of weed and pest crews can feel far removed from daily life, even though those residents help foot the bill. That disconnect has fueled broader questions about whether funding should be tied more directly to land use or agricultural benefit rather than spread across all residential taxpayers.

There’s also concern that the white paper paints proposed tax cuts as universally “devastating” without seriously engaging with alternatives.

Some lawmakers and taxpayer advocates argue that Weed & Pest Districts should at least explore other options — whether that’s greater cost-sharing with state or federal partners, user-based fees, or more targeted assessments — before framing tax relief as an existential threat.

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Ultimately, critics warn that leaning too heavily on worst-case scenarios could backfire. As Wyoming reexamines how it funds government, public entities are being asked to do more than explain why their mission matters. They’re also being asked to show how they can adapt, improve transparency and deliver services as efficiently and fairly as possible.

Weed & Pest Districts, like schools, hospitals and other tax-supported services, may have to make that case more clearly than ever before. The video below is the story of Wyoming’s Weed and Pest Districts.

Wyoming Weed & Pest’s Most Notorious Species

Gallery Credit: Kolby Fedore, Townsquare Media

Notorious Idaho Murderer’s Home Is Back On The Market

Convicted murderer, Chad Daybell’s home is back on the market. Could you live here?

Gallery Credit: Chris Cardenas

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Wyoming battles tougher flu in 2025–26 season, health experts report

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Wyoming battles tougher flu in 2025–26 season, health experts report


CASPER, Wyo. — While the fall and winter are often highlighted by snowfall and holiday gatherings, the season is also marked by the coughing, running noses and chills that come with the flu. This year, health experts warn of an especially virulent flu in Wyoming and beyond.

Data from the Wyoming Department of Health show that Wyoming saw 426 new influenza cases reported in just the final week of 2025, with well over 1,000 cases in total through flu season thus far in Wyoming. The report also states that, through Dec. 27, there had been 19 deaths in Wyoming caused by the flu this season. Nationally, the CDC reports more than 7.5 million cases of the flu and more than 3,100 deaths.

The uptick in flu cases is seen locally, too, the Natrona County Health Department told Oil City News on Thursday.

“While we don’t have exact numbers locally and only have the statewide data that’s reported, I can definitely say anecdotally that locally we’re seeing the same trends that we’re seeing statewide and nationally,” health department PIO Hailey Bloom said. “There is a surge in the rate across our community, the state and the country.”

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Bloom said the surge in cases can partially be attributed to this year’s particular strain. The current flu is a mutated strain known as subclade K, originating from the common flu-causing virus influenza A and its variant H3N2. The strain is one of the more aggressive influenza variants, Bloom said.

According to the Centers for Disease Control and Prevention, subclade K is also more adept at resisting immune systems that have already built up protections against other strains of the virus. Bloom also said this season’s vaccine may not be ideally suited for combating the current strain.

“We use the flu season in the southern hemisphere as a predictor [when crafting the vaccine], and we did see that there were some strains not as effectively combated by this year’s flu shot,” she said. “Some years we get a really, really good match on the flu shot and all of the circulating strains are perfect matches to that shot, and some years it’s not as perfect.”

However, Bloom also said some of the increased cases can be attributed to a lower number of people getting vaccinated, which remains the best way to avoid the virus.

Bloom said 989 Natrona County residents have gotten a flu shot through the health department so far this season. That’s down from the 1,227 distributed in the 2024–25 flu season and the 1,478 the year before that.

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The decline in vaccinations similarly mirrors a nationwide trend. In mid-December, the CDC reported that roughly 32.5 million flu shots had been given thus far, which is down about 1.9 million from the same point the prior flu season.

People still in need of a vaccine can get one at the Natrona County Health Department by calling ahead and setting up an appointment or by walking in, Bloom said. Vaccinations can also be administered at other locations like various local pharmacies.

Other than getting vaccinated, tips for avoiding the flu include regularly washing hands, avoiding people you know to be sick, exercising caution if feeling under the weather and dressing appropriately for the weather, Bloom said.

“This year’s flu is more aggressive, more intense and not as well covered by the vaccine, so it’s definitely nasty,” Bloom said. “All that said, the flu shot is still going to give significantly more protection than not getting one.”

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Former director of Colorado Parks and Wildlife lands a job in Wyoming

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Former director of Colorado Parks and Wildlife lands a job in Wyoming


This story is part of our Quick Hits series. This series will bring you breaking news and short updates from throughout the state.

The former director of the Colorado Parks and Wildlife (CPW) agency is joining Wyoming’s Game and Fish Department.

9-News reported that Jeff Davis was hired as the department’s deputy director in late December. That’s after Doug Brimeyer retired.

He starts the job in February.

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Davis resigned from CPW last year instead of being fired as part of a settlement agreement. The settlement agreement Davis signed did not directly cite a reason for his termination.

Davis joined CPW as the state reintroduced wolves. His resignation came shortly after Washington state said it would not provide wolves to Colorado’s reintroduction program.

Before joining CPW in 2023, Davis had a long career in the Washington Department of Fish and Wildlife. While there, he focused on coordinating conservation initiatives involving interdisciplinary teams and salmon recovery.





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