Warm and spicy. Sweet and floral. Woody and earthy.
Washington
The fragrance industry is booming. Here’s why it makes scents.
Fragrance is the fastest-growing category in the prestige beauty sector, with sales climbing 13 percent in the first quarter, according to market research firm Circana. First-time buyers and men are driving much of those gains, gravitating to high-end brands such as Chanel, YSL, Dior, Le Labo, Jo Malone and Tom Ford. Meanwhile, younger shoppers, particularly tweens, are stocking up on gift sets and body sprays available at lower price points, such as Sol de Janeiro.
The upswing speaks to evolving consumer habits after the pandemic, from which Americans emerged flush with savings and eager to indulge. Beauty influencers and the “quiet luxury” aesthetic also propelled interest in prestige scents, which, even at $100 a pop or more, are relatively affordable in a retail space where clothes and accessories routinely come with four- and five-digit price tags. More than 100 million units were sold in the United States last year, Circana said. Annual sales are projected to hit $9 billion by 2026.
“This is unprecedented in industry,” said Larissa Jensen, a beauty industry analyst at Circana. “Everything that goes up, comes down. … We haven’t seen that yet with fragrance. It’s incredible.”
The beauty sector, which includes makeup, skin care and hair care, tends to be resilient regardless of broader economic conditions. We spend when we’re feeling good and when we’re feeling down, Jensen said. If the economy is in a slump, we buy a low-ticket luxury to boost our mood.
It’s an emotional industry, she said. “But fragrance — it’s like the power of scent is unquestionable. It’s nostalgia.”
Prestige fragrance sales have exceeding expectations since the start of the pandemic in 2020, Jensen said. After long stretches at home, their social and professional lives disrupted, Americans wanted to treat themselves. In some cases, that meant dropping more than $300 on a 2.4-ounce bottle of Maison Francis Kurkdjian Baccarat Rouge 540 or 3.4 ounces of Byredo Mojave Ghost perfume.
“What drove fragrance in the immediate post-pandemic period was super luxury,” she said. “It was the $300 and the $400 fragrances that were doing phenomenal.” That, in turn, powered revenue and unit growth, ”which is incredible.”
But consumers also were reaching for scents in the $100 to $200 range, allowing them to dip into luxury with “a reasonable spend,” said Olivia Tong, an analyst at Raymond James Equity Research. “It may not be feasible to buy a purse, shoes or clothes but perhaps you can get the Tom Ford or Chanel fragrance.”
Plus, people wanted to “smell like a rich person,” said Dominica Baird, chair of the business of beauty and fragrance program at Savannah College of Art and Design. You feel like “you’re in a club” when someone compliments your fragrance, she said.
Beauty conglomerate Coty said its seven top brands — Hugo Boss, Burberry, Calvin Klein, Chloé, Davidoff, Gucci and Marc Jacobs — accounted for nearly 90 percent of its fragrance sales. Net revenue in the category swelled nearly 60 percent year over year.
And consumers aren’t settling for just one; they’re going for an array of perfumes or body sprays. For Gen Z, it’s an added layer of self-expression, Tong said.
“It completes the look,” she said. “You may be feeling fresh one day, feeling spicy the next, and making sure you have the scent to go with that.”
Estée Lauder chief executive Fabrizio Freda noted that younger shoppers have as many as eight fragrances in their rotations, “one for every occasion,” he said at a conference in May. “That is a big change [for] the category.”
What’s more, prestige lines are attracting more first-time buyers: Coty reported 5 million new customers last year, a 6 percent increase year over year, CEO Sue Nabi said at a retail conference last month. Men added a nice boost to growth, too, she said.
And they’re spending at a faster rate; prestige sales climbed 17 percent compared with women’s 11 percent year over year, Jensen said.
“Men are becoming more sophisticated beauty consumers,” Baird said. They’re leveling up and reaching for brands such as Gucci, Jensen said, though drugstore staple Axe Body Spray is “still doing great.
Among shoppers ages 25 to 44, sales have soared 19 percent, according to Circana, though unit sales are notably stronger in households that have children. Gen Alpha — those born from 2010 to 2024 — is big on body spray, which tends to be a lower cost, less potent option, Jensen said.
Tweens are particularly enamored with Sol de Janeiro, a body spray and lotion brand with at least seven scents that has gone viral on TikTok. Some industry experts see it as a gateway for younger shoppers looking at influencers, older siblings and parents for what to buy next. And they’re starting to gain expensive taste, with some of the hottest beauty products creeping closer to the prestige category.
At Ulta, which started carrying Sol de Janeiro at the beginning of the year, the brand is “right in that sweet spot for us,” chief operating officer Kecia Steelman said at a conference in June. Fragrance was 10 percent of Ulta’s net sales in the quarter ended May 30, up from 9 percent from the year-ago period. Sol de Janeiro also has gift sets, an attractive option for consumers looking for value and to layer scents, which Steelman noted is one of the top trends this year.
Fragrances from music artists are also popular with younger shoppers. Baird’s students have told her that perfumes from Billie Eilish, Sabrina Carpenter and Beyoncé make them feel connected to the artists.
“There’s something that feels a bit personal about a fragrance,” Baird said, “especially if the celebrity seems genuine about it and it’s not just a money grab.”
Washington
Bridge collapse on Washington Avenue leaves emergency crews racing to rescue victims
WHEELING, W.Va. — Emergency crews are responding to a major incident at the Washington Avenue Bridge, which has collapsed into Wheeling Creek.
Multiple police and firefighter units are on the scene, working swiftly to rescue those injured in the collapse.
Three injured workers have been taken to the hospital. Officials say one is a serious injury and two are non-life threatening.
Access to the area has been closed to facilitate rescue operations.
The bridge was closed in early December for a replacement that was expected to take nearly a year.
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Washington
Dynamite, Floods and Feuds: Washington’s forgotten river wars
A look back at Washington’s historic flooding
It’s been a few weeks since the historic flooding hit the streets of western Washington, and if you scroll through social media, the shock still seems fresh. While some insist it was a once-in-a-generation disaster, state history tells a different story.
TUKWILA, Wash. – After floodwaters inundated western Washington in December, social media is still filled with disbelief, with many people saying they had never seen flooding like it before.
But local history shows the region has experienced catastrophic flooding, just not within most people’s lifetimes.
A valley under water
What may look like submerged farmland in Skagit or Snohomish counties is actually an aerial view of Tukwila from more than a century ago. Before Boeing, business parks and suburban development, the Kent Valley was a wide floodplain.
In November 1906, much of the valley was underwater, according to city records. In some places, floodwaters reached up to 10 feet, inundating homesteads and entire communities.
“Roads were destroyed, river paths were readjusted,” said Chris Staudinger of Pretty Gritty Tours. “So much of what had been built in these areas got washed away.”
Staudinger has been sharing historical images and records online, drawing comparisons between the December flooding and events from the late 1800s and early 1900s.
“It reminded me so much of what’s happening right now,” he said, adding that the loss then, as now, was largely a loss of property and control rather than life.
When farmers used dynamite
Records show flooding was not the only force reshaping the region’s rivers. In the late 1800s, farmers repeatedly used dynamite in attempts to redirect waterways.
“The White River in particular has always been contentious,” explained Staudinger. “For farmers in that area, multiple different times starting in the 1890s, groups of farmers would get together and blow-up parts of the river to divert its course either up to King County or down to Pierce County.”
Staudinger says at times they used too much dynamite and accidentally sent logs lobbing through the air like missiles.
In one instance, King County farmers destroyed a bluff, permanently diverting the White River into Pierce County. The river no longer flowed toward Elliott Bay, instead emptying into Commencement Bay.
Outraged by this, Pierce County farmers took their grievances to the Washington State Supreme Court. The court ruled the change could not be undone.
When flooding returned, state officials intervened to stop further explosions.
“To prevent anyone from going out and blowing up the naturally occurred log jam, the armed guards were dispatched by the state guard,” said Staudinger. “Everything was already underwater.”
Rivers reengineered — and erased
Over the next century, rivers across the region were dredged, dammed and diverted. Entire waterways changed or disappeared.
“So right where the Renton Airport is now used to be this raging waterway called the Black River,” explained Staudinger. “Connected into the Duwamish. It was a major salmon run. It was a navigable waterway.”
Today, that river has been reduced to what Staudinger described as “the little dry trickle.”
Between 1906 and 1916, the most dramatic changes occurred that played a role in its shrinking. When the Ballard Locks were completed, Lake Washington dropped by nine feet, permanently cutting off its southern flow.
A lesson from December
Despite modern levees and flood-control engineering, December’s storms showed how vulnerable the region remains.
“For me, that’s the takeaway,” remarked Staudinger. “You could do all of this to try and remain in control, but the river’s going to do whatever it wants.”
He warned that history suggests the risk is ongoing.
“You’re always one big storm from it rediscovering its old path,” said Staudinger.
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The Source: Information in this story came from the Tukwila Historical Society, MOHAI, Pretty Gritty Tours, and FOX 13 Seattle reporting and interviews.
Washington
Deputies shoot armed suspect in Leesburg Walmart parking lot
Deputies shot an armed suspect in the parking lot of a Walmart store in Leesburg, Virginia, late Tuesday morning, authorities say.
Detectives, deputies and special agents from the FBI had tracked the suspect down after he tried to rob the Bank of America at Dulles Crossing on Monday, the Loudoun County Sheriff’s Office said. The suspect, who still hasn’t been named, didn’t get any money before taking off from the bank.
Authorities found the suspect was parked at the back of the Walmart parking lot just before noon Tuesday.
Deputies pulled up behind the suspect’s blue sedan at the back of the Walmart parking lot about 11:40 a.m. Tuesday. As they approached, the suspect got out with a gun, Sheriff Mike Chapman said.
Deputies then fired their guns at the suspect, hitting him. Chapman did not say how many times the suspect was shot or give specific information about his injuries.
Medics took the suspect to a hospital.
No deputies were injured, the sheriff’s office said.
Chapman said it was too early in the investigation to say if the suspect fired his gun or how many officers were involved in the shooting.
Stay with News4 for updates to this developing story.
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