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The fragrance industry is booming. Here’s why it makes scents.

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The fragrance industry is booming. Here’s why it makes scents.


Warm and spicy. Sweet and floral. Woody and earthy.

It used to be that a spritz of fragrance was singular to the wearer, a medley of notes both distinct and familiar. Though that dynamic has long influenced sales, powerhouses such as Coty and L’Oréal are seeing a surge as consumers retreat from the notion of having a “signature scent” and treat aroma as a barometer of their moods.

Fragrance is the fastest-growing category in the prestige beauty sector, with sales climbing 13 percent in the first quarter, according to market research firm Circana. First-time buyers and men are driving much of those gains, gravitating to high-end brands such as Chanel, YSL, Dior, Le Labo, Jo Malone and Tom Ford. Meanwhile, younger shoppers, particularly tweens, are stocking up on gift sets and body sprays available at lower price points, such as Sol de Janeiro.

The upswing speaks to evolving consumer habits after the pandemic, from which Americans emerged flush with savings and eager to indulge. Beauty influencers and the “quiet luxury” aesthetic also propelled interest in prestige scents, which, even at $100 a pop or more, are relatively affordable in a retail space where clothes and accessories routinely come with four- and five-digit price tags. More than 100 million units were sold in the United States last year, Circana said. Annual sales are projected to hit $9 billion by 2026.

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“This is unprecedented in industry,” said Larissa Jensen, a beauty industry analyst at Circana. “Everything that goes up, comes down. … We haven’t seen that yet with fragrance. It’s incredible.”

The beauty sector, which includes makeup, skin care and hair care, tends to be resilient regardless of broader economic conditions. We spend when we’re feeling good and when we’re feeling down, Jensen said. If the economy is in a slump, we buy a low-ticket luxury to boost our mood.

It’s an emotional industry, she said. “But fragrance — it’s like the power of scent is unquestionable. It’s nostalgia.”

Prestige fragrance sales have exceeding expectations since the start of the pandemic in 2020, Jensen said. After long stretches at home, their social and professional lives disrupted, Americans wanted to treat themselves. In some cases, that meant dropping more than $300 on a 2.4-ounce bottle of Maison Francis Kurkdjian Baccarat Rouge 540 or 3.4 ounces of Byredo Mojave Ghost perfume.

“What drove fragrance in the immediate post-pandemic period was super luxury,” she said. “It was the $300 and the $400 fragrances that were doing phenomenal.” That, in turn, powered revenue and unit growth, ”which is incredible.”

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But consumers also were reaching for scents in the $100 to $200 range, allowing them to dip into luxury with “a reasonable spend,” said Olivia Tong, an analyst at Raymond James Equity Research. “It may not be feasible to buy a purse, shoes or clothes but perhaps you can get the Tom Ford or Chanel fragrance.”

Plus, people wanted to “smell like a rich person,” said Dominica Baird, chair of the business of beauty and fragrance program at Savannah College of Art and Design. You feel like “you’re in a club” when someone compliments your fragrance, she said.

Beauty conglomerate Coty said its seven top brands — Hugo Boss, Burberry, Calvin Klein, Chloé, Davidoff, Gucci and Marc Jacobs — accounted for nearly 90 percent of its fragrance sales. Net revenue in the category swelled nearly 60 percent year over year.

And consumers aren’t settling for just one; they’re going for an array of perfumes or body sprays. For Gen Z, it’s an added layer of self-expression, Tong said.

“It completes the look,” she said. “You may be feeling fresh one day, feeling spicy the next, and making sure you have the scent to go with that.”

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Estée Lauder chief executive Fabrizio Freda noted that younger shoppers have as many as eight fragrances in their rotations, “one for every occasion,” he said at a conference in May. “That is a big change [for] the category.”

What’s more, prestige lines are attracting more first-time buyers: Coty reported 5 million new customers last year, a 6 percent increase year over year, CEO Sue Nabi said at a retail conference last month. Men added a nice boost to growth, too, she said.

And they’re spending at a faster rate; prestige sales climbed 17 percent compared with women’s 11 percent year over year, Jensen said.

“Men are becoming more sophisticated beauty consumers,” Baird said. They’re leveling up and reaching for brands such as Gucci, Jensen said, though drugstore staple Axe Body Spray is “still doing great.

Among shoppers ages 25 to 44, sales have soared 19 percent, according to Circana, though unit sales are notably stronger in households that have children. Gen Alpha — those born from 2010 to 2024 — is big on body spray, which tends to be a lower cost, less potent option, Jensen said.

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Tweens are particularly enamored with Sol de Janeiro, a body spray and lotion brand with at least seven scents that has gone viral on TikTok. Some industry experts see it as a gateway for younger shoppers looking at influencers, older siblings and parents for what to buy next. And they’re starting to gain expensive taste, with some of the hottest beauty products creeping closer to the prestige category.

At Ulta, which started carrying Sol de Janeiro at the beginning of the year, the brand is “right in that sweet spot for us,” chief operating officer Kecia Steelman said at a conference in June. Fragrance was 10 percent of Ulta’s net sales in the quarter ended May 30, up from 9 percent from the year-ago period. Sol de Janeiro also has gift sets, an attractive option for consumers looking for value and to layer scents, which Steelman noted is one of the top trends this year.

Fragrances from music artists are also popular with younger shoppers. Baird’s students have told her that perfumes from Billie Eilish, Sabrina Carpenter and Beyoncé make them feel connected to the artists.

“There’s something that feels a bit personal about a fragrance,” Baird said, “especially if the celebrity seems genuine about it and it’s not just a money grab.”



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Tracking crime in the DMV: Some areas see drop in violent crime, homicide

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Tracking crime in the DMV: Some areas see drop in violent crime, homicide


It is not the way any homicide squad wants to start an already busy new year.

Prince George’s County police Sunday were trying to figure out who was found dead in a car behind a strip center overnight and why. Police, who responded after a call about gun shots, told News4 they’re still searching for the most basic details.

It comes just a day after three people were shot and killed at a Temple Hills banquet hall early Saturday morning. Police told News4 that investigation is active and showing signs of promise.

But the busy start somewhat hides the bigger picture about crime in the area.

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Despite the tough start to 2026, homicide in Prince George’s County was down 40% in 2025 percent compared to 2024, and violent crime on a whole was down 19%, both through mid-December according to Prince George’s County police.

In D.C. is a similar story.

“Now we have no crime in Washington, DC. We have no killing,” said President Donald Trump Saturday during a news conference about action in Venezuela.

While the crime rate is not nearly as good as Trump has repeatedly said, the District recorded five homicides in December and 126 in all of 2025. That’s down 32% over 2024. Violent crime is down 29%, according to D.C .police crime statistics.

In Fairfax, homicide is down 14% — but the county only had 12 total — and violent crime dropped 4%, according to the county’s online reporting.

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Commanders vs. Eagles | How to watch, listen and live stream

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Commanders vs. Eagles | How to watch, listen and live stream


Mariota, who is dealing with a cut on his throwing hand and a quad injury, was considered doubtful to play in Week 18, Quinn said earlier in the week, and has not practiced since sustaining his injuries. Josh Johnson is set to make his second start to close out the Commanders’ season.



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Cowboys 2025 rookie report: Promise and problems against Washington

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Cowboys 2025 rookie report: Promise and problems against Washington


The Dallas Cowboys managed to scrape a win on Christmas Day against the Washington Commanders in a game that got close, closer than what some fans would have preferred. But how did the Cowboys rookie class perform during the divisional victory? Let’s take a look.

(Game stats- Snaps: 92, Pass Blocks: 49, Pressures: 1, Sacks: 2, Penalties: 1)

Booker turned in another heavy-workload performance against Washington on Christmas Day, playing all 92 offensive snaps and earning a 74.6 overall grade, one of the better marks on the Cowboys’ offense in the 30–23 win. Dallas leaned hard on the interior run game, piling up 211 rushing yards and repeatedly gashing the middle of the Commanders’ front. Booker was a big part of those double teams and combo blocks with Cooper Beebe, helping Malik Davis and Javonte Williams stay on schedule and letting Brian Schottenheimer live in fourth-and-short territory.

It wasn’t a clean day in protection for the unit as a whole. Dak Prescott was sacked six times and hit repeatedly, with rookie phenom Jer’Zhan Newton racking up three sacks and five QB hits as Washington generated 19 total pressures. Interior pressure was prominent in postgame breakdowns, so Booker clearly had some rough snaps dealing with Newton’s quickness and power on games and stunts, even if not every sack can be laid at his feet.

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One blemish on his night was an early bad penalty flagged on Booker on the opening drive, which, paired with a sack, put the offense behind the chains before they worked their way back into scoring range. To his credit, the moment didn’t snowball. He settled in, and as the game wore on his physicality in the run game helped Dallas salt away clock on multiple long marches in the second half.

(Game stats- Snaps: 39, Total Tackles: 2, Pressures: 3, Sacks: 0, TFL: 0)

Ezeiruaku had one of his quietest games of the season against Washington, more solid in assignment than impactful on the stat sheet. He was on the field for just 26 defensive snaps off the edge and registered only one total tackle with zero sacks, zero tackles for loss, and one total pressure. With the Cowboys generating only two sacks and three quarterback hits as a team and still allowing 8.6 yards per play and 138 rushing yards on just 17 carries, this was clearly not a night where the front consistently lived in the Commanders’ backfield.

Through this week, PFF has Ezeiruaku at a 76.4 overall grade with 35 total pressures on 580 snaps, ranking him among the league’s better rookie edge defenders. Pre-game advanced scouting had highlighted his recent 25% pass-rush win rate and 12% pressure rate over the previous month, even though that stretch produced hits rather than sacks. Against Washington, that underlying disruption never really showed up in the box score. He finished the game in a low-impact role while others, notably Jadeveon Clowney and Quinnen Williams, handled the actual finishing on Josh Johnson.

(Game stats- Snaps: 42, Total Tackles: 6, PBU: 1, INT: 0, TD Allowed: 0, RTG Allowed: 109.7)

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Revel’s Christmas Day against Washington was another bumpy outing in what has become a tough rookie year, and it ended in a way that almost certainly pushes his focus to 2026. PFF graded him at 50.1 overall, the third-worst mark on the Cowboys’ defense, with of 43.0 against the run, 33.5 in tackling and 59.4 in coverage. On the coverage side of things, he was targeted six times and allowed four catches for 84 yards, his second straight game giving up 80-plus yards, as Washington repeatedly found space on his side of the field. The tackling issues that have dogged him all season showed up again too, he’s now credited with eight missed tackles (18.6%) on the year, and open-field whiffs in this game turned short gains into bigger plays.

Midway through the second half he took a blow to the head, walked off slowly and did not return. Postgame reports confirmed he’s been placed in the concussion protocol, with the team acknowledging he faces an uphill battle to be cleared for Week 18. With only one game left and nothing to play for in the standings, there’s a good argument for Dallas to shut him down, effectively ending his rookie season so he can recover fully and attack 2026. That might be the wisest move given his backdrop coming off an ACL tear, missing the entire offseason program, camp, preseason and a big chunk of the regular season.

(Game stats- Snaps: 36, Total Tackles: 6 TFL: 0, Sacks: 0)

James finally looked like a real part of the defensive plan against Washington, not just a special-teams body. He played 36 defensive snaps, his heaviest load in weeks, and he responded with six total tackles, tied among Dallas’ leaders on the night. He didn’t register a sack, tackle for loss, or any takeaways, and he stayed out of the penalty column, so his stat line is all about volume rather than splash. The Commanders ran only 41 offensive plays but still churned out 138 rushing yards thanks in large part to Jacory Croskey-Merritt’s 72-yard touchdown. James spent most of the evening in clean-up mode by fitting inside runs, rallying to Johnson’s checkdowns and helping get bodies on the ground after chunk gains rather than creating those big negative plays himself.

It’s fair to be harsh on the linebacker group as a whole, especially Kenneth Murray, and calling the heavy dose of Murray and James ugly against the run is also a fair criticism as Washington found creases between the tackles. On film, it’s a mixed bag for James, he was active and around the ball, but there were snaps where he got caught in traffic or arrived a beat late on cutbacks, contributing to a run defense that gave up far too much on a low play count. At the same time, this game underlined why Dallas has been nudging his role upward as he handled a starter-level snap share without blowing assignments, and his six stops push his season totals into genuine starter territory.

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The best way to call James’ game is it was a busy but imperfect outing. James was heavily involved, did enough to look like a viable long-term piece, but he was also part of a front seven that made Washington’s ground game look more efficient than it should have.

(Game stats- Snaps: 18, Total Tackles: 1

*Snap count are all special team snaps*

Clark’s Christmas Day against Washington was another quiet but functional special-teams outing. He didn’t log any defensive snaps, with his entire workload coming in the kicking game as a core coverage and return-unit player. On those snaps he made one tackle and didn’t factor into any of the big swings. For a depth safety in his role, that kind of you didn’t notice him performance is basically neutral. He did his assignment work on special teams, avoided hurting the Cowboys in a game where field position and explosive runs were already a problem, but didn’t provide the kind of momentum-changing play that would jump off the tape going into 2026.

(Game stats- Snaps: 15, Total Tackles: 0)

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*Snap count include special team snaps*

Bridges played almost entirely on special teams, with just a tiny glimpse of him on defense. He logged the bulk of his work on the kicking units, running lanes, taking on blocks and doing the dirty work that doesn’t show up much in the box score but matters for field position and consistency. On defense he saw only two snaps, essentially a cameo as an emergency outside corner rather than a true part of the game plan, and he didn’t figure in any major targets or tackles on those plays. Bridges handled his special-teams role and gave Dallas a reliable back-end option without ever having the kind of exposure that would define the game one way or the other.



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