In 2025, Tennessee experienced a remarkable surge in tourism, joining the ranks of states like New Jersey, Utah, Hawaii, Colorado, West Virginia, and many others, all of which have witnessed a skyrocketing record boom in tourist arrivals. This growth comes after twelve successive months of impressive increases in tourism across the United States. Tennessee, in particular, saw a substantial 28.97% rise in tourist arrivals, solidifying its place among the leading destinations. The trend of rising tourism is not just limited to one region but spans across the nation, highlighting a broader shift toward travel recovery and increased interest in cultural and recreational experiences. With states like Utah also experiencing impressive growth, and West Virginia seeing a staggering increase, the country as a whole is enjoying a renaissance in tourism, proving that the travel industry is flourishing after a prolonged period of challenges. Whether it’s Tennessee’s fall and winter peaks or Colorado’s year-round appeal, these states are all benefiting from a tourism boom that reflects both shifting traveler preferences and an overall resurgence in national travel.

Tennessee: A Southern Surge in Tourism

Tennessee’s tourist arrival data showed substantial growth in 2025, with an overall increase of 28.97%, according to CBP.gov. The months of November and December saw significant increases, with November seeing a remarkable 62.37% increase, and December following closely with a 36.36% boost. The growth trends were consistent throughout the year, particularly in the early months. February experienced a growth of 17.86%, while March and April had increases of 16.67% and 21.43%, respectively. However, the year wasn’t without its challenges; the data for July showed a decline of 23.5%. Still, the state’s overall tourism performance was strong, particularly in the second half of the year, with a notable increase in August (30.09%) and September (32.38%). CBP.gov reveals that Tennessee’s tourism industry is thriving, with seasonal peaks during the fall and winter months, further solidifying its reputation as a sought-after destination for cultural and recreational experiences.

Utah: A Rocky Rise in Tourism

Utah saw a steady increase in tourist arrivals from 2024 to 2025, with the state experiencing an overall growth of 10.76%, as reported by CBP.gov. January to March 2025 saw a significant rise, particularly in January, where a 7.34% growth was observed, though there was a slight dip in March (0.53%). The state witnessed a surge in tourism during the summer months, particularly June and July, with June seeing a notable 16.06% increase. August and September also saw promising growth, with year-over-year changes of 14.61% and 14.77%, respectively. Utah’s performance in December 2025 saw a remarkable 22.92% increase in arrivals, signaling a strong finish to the year. According to CBP.gov, the data also suggests that Utah is becoming an increasingly attractive destination, with specific months like summer and fall offering unique travel opportunities. The state’s growth patterns show a diverse tourist appeal, and these trends indicate that visitors are drawn to the region’s natural wonders and outdoor activities, which are key to its expanding tourism industry.

New Jersey: A Steady Climb in Tourism

New Jersey’s tourism sector showed steady growth between 2024 and 2025, with the state experiencing a 1.94% increase in overall tourist arrivals, according to data from CBP.gov. This growth, while modest, was consistent throughout most of the year. The most notable periods of growth occurred in the summer months, with August and July showing an increase of 11.38% and 0.83%, respectively. In contrast, May and June experienced a slight dip in arrivals with decreases of -8.05% and -6.86%. November and December also saw small increases, demonstrating that the holiday season could drive a slight uptick in tourism. While not experiencing significant spikes, CBP.gov suggests that New Jersey’s tourism numbers remained relatively stable, with steady growth observed throughout the year, especially in the months that fall in between the more active summer and winter tourism periods. This suggests that New Jersey is becoming a more balanced year-round destination.

Hawaii: Tropical Tourism Trends

Hawaii showed a steady increase in tourist arrivals from 2024 to 2025, with a total increase of 2.60%. The state experienced some fluctuations, particularly in the spring and early summer months. May saw a small growth of 3.05%, while June experienced a slight dip of -5.16%. Despite these setbacks, CBP.gov reveals that Hawaii’s tourism surged in the latter half of the year, particularly in August and December, where growth rates of 0% (August) and 8.92% (December) were seen. Hawaii’s peak seasons, particularly during the summer and holiday months, indicate that the state remains a top destination for travelers seeking beaches, tropical scenery, and unique cultural experiences. With a mix of strong summer performance and holiday surge, CBP.gov shows that Hawaii’s tourism continues to be resilient and increasingly popular.

Colorado: Peaks and Valleys in Tourism Trends

Colorado demonstrated a consistent tourism trend from 2024 to 2025, with a small but steady overall increase of 1.94%, as reported by CBP.gov. The month of May and June marked some challenges, with decreases of -8.05% and -6.86%, but the rest of the year saw a strong recovery, with solid increases particularly from November to December. Notably, the latter half of the year, including summer months such as July and August, recorded some positive growth figures. Despite the occasional decline, CBP.gov reveals that Colorado’s tourism trends signal a relatively stable industry that benefits from holiday and summer peak periods. The state continues to attract visitors, especially during the months when outdoor activities, such as hiking and skiing, are most popular. These consistent figures suggest that Colorado is an all-year-round destination for tourists, with room for improvement in terms of its marketing and seasonal appeal.

West Virginia: Rapid Growth in Tourism

West Virginia’s tourism experienced impressive growth from 2024 to 2025, with a substantial increase of 28.7%, as shown by CBP.gov. This growth was especially noticeable in February and March, where year-over-year changes of 46.2% and 500% were recorded, respectively. The months of April and May also showed significant increases of 102.9% and 100%, suggesting that tourists were beginning to discover the state in the spring. Even with some minor fluctuations, such as a 23.5% decrease in July and a 7.7% decrease in October, CBP.gov highlights that West Virginia ended the year with very positive figures, particularly in November and December, where tourist arrivals surged again by 62.37% and 7.1%, respectively. Overall, these growth trends suggest that West Virginia is becoming an increasingly popular tourist destination, especially for those seeking natural beauty and outdoor activities, which could explain the growth seen in spring and fall.

US Tourism: A Year of Growth and Resurgence

In 2025, U.S. tourism experienced a remarkable surge, driven by a variety of attractions and an increased demand for travel. States like Tennessee, New Jersey, Utah, and West Virginia saw impressive growth, reflecting a broader national trend of recovery and rising interest. From cultural landmarks to natural wonders, tourists flocked to diverse destinations, especially during peak seasons. This resurgence marks a significant rebound in the tourism industry after challenging years, with both domestic and international visitors eager to explore the U.S.’s unique offerings across the country. The future looks bright for U.S. tourism.

Tennessee joins New Jersey, Utah, Hawaii, Colorado, West Virginia, and other states in a record tourism boom across the U.S. in 2025, marking twelve successive months of growth, driven by rising travel demand and unique attractions nationwide.

Conclusion

Tennessee’s impressive tourism growth, alongside states like New Jersey, Utah, Hawaii, Colorado, and West Virginia, underscores a remarkable nationwide tourism boom. This record rise follows twelve successive months of increasing travel interest, driven by diverse attractions, cultural experiences, and outdoor opportunities across the U.S. With such continued momentum, these states are poised to maintain their status as top destinations for travelers in the coming years.