AI isn’t new to Hollywood — but this was the year when it really made its presence felt. For years now, the entertainment industry has used different kinds of generative AI products for a variety of post-production processes ranging from de-aging actors to removing green screen backgrounds. In many instances, the technology has been a useful tool for human artists tasked with tedious and painstaking labor that might have otherwise taken them inordinate amounts of time to complete. But in 2025, Hollywood really began warming to the idea of deploying the kind of gen AI that’s really only good for conjuring up text-to-video slop that doesn’t have all that many practical uses in traditional production workflows. Despite all of the money and effort being put into it, there’s yet to be a gen-AI project that has shown why it’s worth all of the hype.
Technology
Hollywood cozied up to AI in 2025 and had nothing good to show for it
This confluence of Hollywood and AI didn’t start out so rosy. Studios were in a prime position to take the companies behind this technology to court because their video generation models had clearly been trained on copyrighted intellectual property. A number of major production companies including Disney, Universal, and Warner Bros. Discovery did file lawsuits against AI firms and their boosters for that very reason. But rather than pummeling AI purveyors into the ground, some of Hollywood’s biggest power players chose instead to get into bed with them. We have only just begun to see what can come from this new era of gen-AI partnerships, but all signs point to things getting much sloppier in the very near future.
Though many of this year’s gen-AI headlines were dominated by larger outfits like Google and OpenAI, we also saw a number of smaller players vying for a seat at the entertainment table. There was Asteria, Natasha Lyonne’s startup focused on developing film projects with “ethically” engineered video generation models, and startups like Showrunner, an Amazon-backed platform designed to let subscribers create animated “shows” (a very generous term) from just a few descriptive sentences plugged into Discord. These relatively new companies were all desperate to legitimize the idea that their flavor of gen AI could be used to supercharge film / TV development while bringing down overall production costs.
Asteria didn’t have anything more than hype to share with the public after announcing its first film, and it was hard to believe that normal people would be interested in paying for Showrunner’s shoddily cobbled-together knockoffs of shows made by actual animators. In the latter case, it felt very much like Showrunner’s real goal was to secure juicy partnerships with established studios like Disney that would lead to their tech being baked into platforms where users could prompt up bespoke content featuring recognizable characters from massive franchises.
That idea seemed fairly ridiculous when Showrunner first hit the scene because its models churn out the modern equivalent of clunky JibJab cartoons. But in due time, Disney made it clear that — crappy as text-to-video generators tend to be for anything beyond quick memes — it was interested in experimenting with that kind of content. In December, Disney entered into a three-year, billion-dollar licensing deal with OpenAI that would let Sora users make AI videos with 200 different characters from Star Wars, Marvel, and more.
Netflix became one of the first big studios to proudly announce that it was going all-in on gen AI. After using the technology to produce special effects for one of its original series, the streamer published a list of general guidelines it wanted its partners to follow if they planned to jump on the slop bandwagon as well. Though Netflix wasn’t mandating that filmmakers use gen AI, it made clear that saving money on VFX work was one of the main reasons it was coming out in support of the trend. And it wasn’t long before Amazon followed suit by releasing multiple Japanese anime series that were terribly localized into other languages because the dubbing process didn’t involve any human translators or voice actors.
Amazon’s gen-AI dubs became a shining example of how poorly this technology can perform. They also highlighted how some studios aren’t putting all that much effort into making sure that their gen AI-derived projects are polished enough to be released to the public. That was also true of Amazon’s machine-generated TV recaps, which frequently got details about different shows very wrong. Both of these fiascos made it seem as if Amazon somehow thought that people wouldn’t notice or care about AI’s inability to consistently generate high-quality outputs. The studio quickly pulled its AI-dubbed series and the recap feature down, but it didn’t say that it wouldn’t try this kind of nonsense again.
All of this and other dumb stunts like AI “actress” Tilly Norwood made it feel like certain segments of the entertainment industry were becoming more comfortable trying to foist gen-AI “entertainment” on people even though it left many people deeply unimpressed and put off. None of these projects demonstrated to the public why anyone except for money-pinching execs (and people who worship them for some reason) would be excited by a future shaped by this technology.
Aside from a few unimpressive images, we still haven’t seen what all might come from some of these collaborations, like Disney cozying up to OpenAI. But next year AI’s presence in Hollywood will be even more pronounced. Disney plans to dedicate an entire section of its streaming service to user-generated content sourced from Sora, and it will encourage Disney employees to use OpenAI’s ChatGPT products. But the deal’s real significance in this current moment is the message it sends to other studios about how they should move as Hollywood enters its slop era.
Regardless of whether Disney thinks this will work out well, the studio has signaled that it doesn’t want to be left behind if AI adoption keeps accelerating. That tells other production houses that they should follow suit, and if that becomes the case, there’s no telling how much more of this stuff we are all going to be forced to endure.
Relativity Space, the rocket company led by former Google executive Eric Schmidt, was picked to launch NASA’s Aeolus payload to Mars in 2028, as reported earlier by TechCrunch. Under a new public-private partnership, Relativity Space will provide the “spacecraft, rocket, and cruise operations” to fly Aeolus to Mars, where the payload will “provide the first integrated, daily, global view of Martian winds, temperatures, dust, and clouds.”
The Aeolus payload will have four instruments on board for studying the Martian atmosphere, which NASA says will “directly inform entry, descent, and landing systems and support safer, more predictable mission planning for astronauts.”
Schmidt, who served as CEO of Google from 2001 to 2011, became Relativity Space’s CEO in 2025, a couple of years after it launched the “world’s first 3D-printed rocket,” Terran 1, which failed shortly after launch. Relativity Space’s larger Terran R rocket isn’t scheduled to have its first launch until later this year.
Jeff Bezos, founder and executive chairman of Amazon and owner of the Washington Post, looks out into crowd during the New York Times annual DealBook summit at Jazz at Lincoln Center on December 04, 2024, in New York City. (Michael M. Santiago/Getty Images)
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IN TODAY’S NEWSLETTER:
– Jeff Bezos predicts AI will create a labor shortage, not replace human workers across the economy
– OpenAI faces multistate investigation into data handling and chatbot behavior
– AI-designed ‘universal vaccine’ passes first human clinical trial, could prevent future pandemics
WORK IN PROGRESS: Amazon founder Jeff Bezos said the rise of artificial intelligence (AI) won’t lead to the replacement of humans in the workforce and will instead create labor shortages.
Sam Altman, chief executive officer of OpenAI, during a panel session on day three of the World Economic Forum (WEF) in Davos, Switzerland, on Thursday, January 18, 2024. (Stefan Wermuth/Bloomberg via Getty Images / Getty Images)
UNDER SCRUTINY: OpenAI faces a multistate investigation led by New York Attorney General Letitia James, scrutinizing its data handling, minor safety and chatbot behavior. This comes as the company reportedly slashes product prices and prepares for a potential IPO, amid accusations from Florida’s AG regarding unsafe product releases.
FUTURE-PROOFED: A vaccine created using artificial intelligence that could potentially provide broader protection against multiple coronaviruses and help prepare for future outbreaks has passed its first human clinical trial.
POWER STRUGGLE: As data center projects continue to get shut down across the country, “Shark Tank” star Kevin O’Leary and other investors are warning that the facilities are needed to compete with China in the artificial intelligence race.
TABLES TURNED: As artificial intelligence (AI) companies race toward IPOs and scramble to construct data centers, a new Fox News Poll finds voters now view Big Tech — not Big Government — as the greater threat to the nation’s future, a striking turnaround from seven years ago.
PERSONAL SHOPPER: Amazon Alexa and Echo VP Daniel Rausch discusses the extensive A.I. overhaul of Alexa, now dubbed Alexa+. He explains new capabilities like personalized shopping assistance for Prime Day and more. Rausch emphasizes the vision to make customers’ lives easier, announcing global expansion into over 10 additional countries, including Brazil, while supporting devices up to eight years old.
Amazon says Alexa.com allows conversations to carry over across devices, giving users continuity between laptops, phones and smart home screens. (Photographer: Michael Nagle/Bloomberg via Getty Images)
AUTOPILOT WARFARE: We are watching a fundamental restructuring of how military power works, and most of the institutions responsible for governing it are still thinking in the previous century. And this is all due to how AI is rapidly changing warfare.
RESTORING INDEPENDENCE: In honor of America’s 250th birthday, Meta is donating Ray-Ban Meta AI glasses to every legally blind veteran. Army veteran Don Overton, who served in the 82nd Airborne, describes how the glasses have restored his independence and dignity. Meta President Dina Powell McCormick highlights Don’s collaboration with Meta to optimize features for blind veterans.
Meta Platforms CEO Mark Zuckerberg sported a pair of Meta Ray-Ban Display AI glasses while speaking at the Meta Connect event in Menlo Park, California, on Wednesday, Sept. 17, 2025. As part of its push to make smart glasses a mainstream device, the company introduced its first model featuring an integrated display. (David Paul Morris/Bloomberg via Getty Images)
SILICON SHIELD: The Senate Banking Committee convened a hearing June 11 around a question that cuts to the core of American competitiveness and the American Dream: Can the United States ensure that rapid advances in artificial intelligence support “innovation, affordability, and American dominance?
CYBERCRIME BUST: The FBI, Google and Black Lotus Labs helped disrupt a massive China-based phishing-as-a-service operation known as Outsider Enterprise. Authorities say the operation powered fake websites built to steal credit card numbers, passwords and other personal information.
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Five months after returning to OpenAI, Barret Zoph — the company’s head of enterprise AI sales — has departed, The Verge has learned.
Zoph returned to OpenAI in mid-January after a stint as co-founder and CTO of Thinking Machines Lab, the competing AI company founded by former OpenAI CTO Mira Murati. Shortly after Zoph returned to OpenAI, the company said he would lead its push into enterprise — a significant role at OpenAI, since in recent months it had vowed to stop chasing so-called “side quests” and focus on key revenue drivers like enterprise and coding ahead of its planned IPO.
OpenAI confirmed to The Verge that Zoph will be departing. He posted a goodbye message in the company’s Slack channels. Zoph did not immediately respond to a request for comment.
Zoph originally left OpenAI in the fall of 2024 for Murati’s Thinking Machines Lab, but departed the role abruptly in January 2026 after reports of alleged misconduct involving an undisclosed relationship with a colleague. Murati posted on X in January that Thinking Machines Lab had “parted ways” with Zoph and that he would be replaced as CTO.
Thinking Machines Lab has its own tensions with OpenAI. Murati briefly took over as CEO from OpenAI CEO Sam Altman during his November 2023 ouster, and during the recent OpenAI trial, Murati testified that she couldn’t trust everything Altman said. In September 2024, when Murati left OpenAI to start Thinking Machines Lab, a group of OpenAI employees followed shortly after. But three of them — including Zoph — all returned to OpenAI together this past January. Fidji Simo, OpenAI’s CEO of Applications, wrote on X at the time that she was “excited to welcome Barret Zoph, Luke Metz, and Sam Schoenholz back” and that the decision had “been in the works for several weeks.”
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