Utah
Tariff uncertainty looms large as Outdoor Retailer returns to Utah
SALT LAKE CITY — A collective giggle erupted in a Salt Palace Convention Center conference room when the T-word made its first appearance at this year’s Outdoor Retailer.
That T-word? Tariffs.
Outdoor Retailer is back in Utah this week, and it was immediately clear from the first scheduled event on Tuesday that tariffs are the latest uncertainty looming over the outdoor recreation product trade industry. It follows other drastic challenges over the past few years, like new consumer habits, natural disasters and — of course — the supply chain.
“They’re the elephant that everybody has to deal with in the industry at this point,” said Sunny Stroeer, owner of Dreamland Safari Tours in Kanab and founder of the mountaineering adventure group AWExpeditions.
The outdoor industry supported about 5 million jobs in the U.S. alone two years ago, as well as $1.2 trillion in economic output and 2.3% of the country’s gross domestic product, according to the Outdoor Recreation Roundtable. But the impact of tariffs — a tax on imported goods — remains unclear for the people who manufacture outdoor products and the people who sell them.
President Donald Trump raised tariffs for certain countries not long after taking office in January, and he imposed even more widespread tariffs as part of his “Liberation Day” plan unveiled in April. It featured a broad tariff of 10% for all countries, with even steeper tariffs on various items brought in from countries like China, Canada and Mexico in an attempt to handle the U.S.’s trade imbalance.
There have been pauses, court cases and trade negotiations since then, but some are still in place, and others are slated to take effect later this year, per the law firm Reed Smith and its “Tariff Tracker.”
It’s become a logistical challenge for manufacturers, many of which still rely on a global supply chain. One of the companies that Joleen Ong — senior director of brand and retailer membership at Cascale, formerly known as the Sustainable Apparel Coalition — works with relayed a story to her about how a truck carrying supplies from Mexico arrived in the U.S. hours before a tariff changed.
“If that truck driver had just stopped to get a coffee or take a break, they probably would have saved like $4 million,” she told an audience of growing companies gathered at Outdoor Retailer.
Some companies, she adds, have rushed to get products into the U.S. as soon as possible because they don’t want to deal with the possibility of tariffs being reinstated later this year. Others are concerned that additional tariffs could come down the road beyond what’s been introduced.
Many are trying to figure out what costs they can absorb and what costs end up going to the consumer, while many are also looking to see where they can be more efficient with their supply chain to avoid this dilemma.
In short, she says it’s become a “really big deal” because the potential tariffs are “quite sweeping” globally as compared to the past.
All of this comes as the supply chain has become decentralized over the past several decades, explains Jenni Staudacher, vice president of supply chain of Salomon, a French sports equipment manufacturer whose North American headquarters are located in Ogden.
That means goods might be stored, processed or transferred across different facilities to cut costs, increase flexibility or improve customer service. One problem with the tactic is that it also puts companies at risk when tariffs change the cost of shipping between facilities between countries.
What complicates this for outdoor retail companies is that they do source from many different countries. When pressed by a concerned business in the audience, she explained that the best approach to deal with the uncertainty is to review operational logistics and prepare for every possible outcome.
“When it comes to tariffs, we really don’t know what the future is going to hold,” she said.
This year’s Outdoor Retailer features about 300 brands from dozens of countries, many of which are displaying the latest and greatest versions of gear, materials, and ideas in outdoor recreation products. Executives at other companies described how they’re handling the situation, such as trying to stick to a strategy that works and ride through the uncertainty.
“Despite the industry going through the ups and downs, people are going to find a way to get outside,” said Peter Labore, CEO of winter sports gear retailer Christy Sports, pointing to a range of popular outdoor activities. “How we participate in that, how we help enable people (get outdoors), there’s a role for us. … It’ll work out. This too shall pass.”
Utilizing newer tools
While tariffs could be this year’s boogeyman, experts say artificial intelligence could be a major barrier-breaker in the industry. A panel discussion focused on how AI can help companies in many ways, ranging from operational efficiency to trimming advertising costs.
Content creation — another trendy subject — also shows little signs of stopping as businesses seek to woo customers.
For businesses like Park City’s Skullcandy, content creation now accounts for nearly a quarter of the sales budget. It uses tools like CreatorIQ to find the right people who might best amplify its products, said Evin Catlett, the company’s global vice president. It mirrors what other companies like Utah’s own Cotopaxi are doing to drum up an audience.
These types of trends, on top of the demand for outdoor recreation, are why Outdoor Retailer director Sean Smith remains optimistic about the trade industry despite its newest challenge.
“It’s always going to be something,” he said. “The recession is going to hit, there will be natural disasters — this industry is just resilient, and every brand that is still surviving today has been through it all.”
The Key Takeaways for this article were generated with the assistance of large language models and reviewed by our editorial team. The article, itself, is solely human-written.
SALT LAKE CITY — When Kimberly L. pulled up to the gas pump on Sunday, she was unfortunately prepared for the prices that awaited her.
“Between my husband’s truck and my car, we’re well over $300 a month in gas,” she said. “It hits your pocket, and we’ve got a one-working-person household of four, so we’ve had to budget differently.”
This is one of the reasons why she was driving a motorcycle.
“I’m actually probably going to be riding this a lot more often. Gets way better gas mileage than any of our vehicles,” she added.
According to AAA, as of Sunday, average gas prices in Utah were around $3.16 compared to $2.74 the week prior.
“I went to go get gas the other day, and I spent $10 on two and a half gallons of gas. And it was insane,” said Grace Wieland from Park City. “Most of my activities are down in Salt Lake, so it’s hard to come down here every week and do the things I love to do whenever gas is so expensive.”
“At work, I make around $18 an hour, and that’s not even a full tank. It’s like two hours at work is one tank, which is kind of crazy,” said Addison Lowe, who is also from Park City.
According to Gas Buddy, the rising prices come after the U.S.-Israeli attacks on Iran, impacting ships that carry large amounts of oil that pass through the Straight of Hormuz, a key trade route.
“Gas prices likely continue advancing, oil prices will likely keep climbing until that oil can move again,” said petroleum analyst Patrick De Haan.
AAA said the last time the national average made a similar jump was in March of 2022 during the Russia/Ukraine conflict.
In the meantime, Utahns told FOX 13 News that they will continue to budget and hope prices go down sooner rather than later.
SALT LAKE CITY — Utah Reps. Celeste Maloy and Mike Kennedy made their reelection bids official this week, announcing they will run for the new 3rd District and 4th District, respectively, under the state’s newly established congressional map.
The plans were first reported by the Deseret News after weeks of discussion among the Utah delegation about how to approach the November elections under the new boundaries. Rep. Blake Moore, R-Utah, will file in the new 2nd District, where he’s already begun gathering signatures.
“The conversations all along have been: What’s the best thing we can do to stand up for Utah, to stand up for representative government, to make sure that what’s happening is constitutional,” Maloy told the Deseret News in an interview. “But now that we’re out of options — we have to file to run next week — I’m going to run in the district that I’ve spent my adult life living in.”
The decisions come after Rep. Burgess Owens announced on Wednesday that he would not seek reelection, paving the way for Maloy and Kennedy to each choose one of the two remaining districts and avoid a messy incumbent-on-incumbent primary.
The new map reduced Republicans’ stronghold of four House seats down to three with one Democratic seat, sending the delegation into a scramble about who should run where in the new political landscape.
The redrawn boundaries especially complicated Maloy’s and Kennedy’s decisions as their two districts shifted significantly. Under the new lines, the pair both live in the new 3rd District.
But with Owens’ retirement leaving the new 4th District open, it gives room for Kennedy to run there, which leans Republican.
Kennedy to run in Utah’s 4th District
Kennedy highlighted his work in and representation of parts of the 4th District in his official announcement on Thursday.
“I’ve spent more than twenty years practicing medicine in communities throughout the Fourth District and ten years serving many of these communities in the Utah State Legislature,” Kennedy said. “I know these communities, I share their values, and I’m ready to keep fighting for Utah families in Congress.”
Kennedy and Maloy both praised Owens as he gets ready to exit Congress.
“(Owens) just did the ultimate team-player move, and people here don’t do that,” Maloy said. “I hate that this is a choice that he had to make this year, that he was forced to decide that. I have nothing but love and respect for him and how he makes his choices. … He does what’s best for the team every time, and I think he’s proving that with this decision as well.”
Kennedy said it was an “honor” to serve with Owens in Congress, adding he was “grateful for his service and his friendship.”
The reelection decisions bring an end to the monthslong game of musical chairs that garnered national attention as Democrats were given a rare pickup opportunity in the red state of Utah and the four GOP incumbents were squeezed into three seats.
Owens was long rumored to be considering a departure from public office at the end of 2026, but the Utah delegation kept its cards close to its chest until the new Utah district was solidified.
The delegation has engaged in talks with one another for months on how to proceed, with several of the incumbents telling the Deseret News that those conversations centered around what would be the best fit for the constituents in the new districts.
Still, Utah Republicans did not go down without a fight. Owens was one of two Republicans in the delegation, along with Maloy, to ask the federal courts to block the new Utah map from taking effect because it was selected by a Utah judge, not the legislature, but that request was denied.
Even with the cleared field, Maloy and Kennedy could still face primary challengers from elsewhere in the state. Republican candidates have said they will file in both the 3rd District, David Harris and Phil Lyman, and the 4th District, Stone Fonua.
Two Republican candidates have declared bids in the heavily Democratic 1st District in Salt Lake County: Riley Owen and Dave Robinson.
Candidate filings for federal races open next week and will be available from March 9-13. Primary elections will be held on June 23.
Maloy is gathering signatures to qualify for the ballot, she told the Deseret News. Since making her reelection news public, Maloy has gotten several calls from constituents back home to volunteer for signature-gathering efforts.
The Key Takeaways for this article were generated with the assistance of large language models and reviewed by our editorial team. The article, itself, is solely human-written.
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