Every few years, the NFL makes taunting a “point of emphasis” for the coming season. That’s a kind way of saying to the officials, “You haven’t been doing your jobs properly. Please start doing so.”

And even with taunting and sportsmanship a point of emphasis again in 2025, the game officials still call taunting far too inconsistently. That fact is proven almost every week, when the league imposes fines for taunting fouls that weren’t flagged in real time.

On Sunday, in a key moment of the NFC Championship, the officials flagged Seattle cornerback Riq Woolen for taunting. His conduct was aimed not at any one opponent, but at the Rams’ sideline. Which conjured a memory of the ridiculous taunting call on former Bears defensive end Cassius Marsh for mean-mugging the Steelers’ sideline during a 2021 Monday night game, the last time taunting was a “point of emphasis.”

The 15-yard foul and automatic first down saved the Rams from having to punt while down 11 points with 17:20 to play.

While Woolen crossed the line, the problem is no one truly knows where the line is — and when or if the officials will be policing it in real time. Taunting doesn’t get called on a regular basis. Which sends mixed signals to players and teams about what is and isn’t acceptable. Which sets the stage for a player to surrender to a human moment without realizing that they’re setting themselves up for a foul.

Complicating matters for Woolen was the fact that (if you watch the broadcast closely) his generalized taunt eventually put him in the vicinity of Rams quarterback Matthew Stafford. And Stafford was not pleased. Which worked against Woolen on the very next play, when he was covering Rams receiver Puka Nacua. Stafford targeted Woolen and the eleven-point lead shrunk to four in a flash.

It’s impressive that the Seahawks were able to keep things from snowballing, especially after Woolen and defensive back Nick Emmanwori were jawing on the sideline in the aftermath of the drive. The point for now is that inconsistency in officiating creates plenty of issues, including confusing players, coaches, viewers who don’t know what will, and won’t, spark a flag.

The situation justifies a conversation on whether the whole get-off-my-lawn approach to taunting should be revisited. The league’s thinking is that taunting creates hard feelings that will prompt the tauntee to look for a way to get back at the taunter later in the game, possibly by inflicting a big hit (legal or otherwise).

They say it’s rooted in sportsmanship. The truth is that it comes from the broader concern about player safety. And if one player isn’t looking for a way to take a free shot at another player, the chances of an extra concussion or two landing on the total annual number of head injuries are minimized — which contributes to a valuable P.R. mechanism for arguing that the game is “safer than ever.”

And which in turn justifies the ongoing obsession for an 18th regular-season game.

At some point, however, the league may need to admit that the officials simply can’t (or won’t) pull the trigger on every taunt that happens. And if the league isn’t willing to abandon the no-taunting position, maybe the better approach is to treat taunting like the hip-drop tackle, which is rarely if ever flagged and which is addressed after the fact with fines.