San Francisco, CA

San Francisco Is on the Rebound. Just Ask the Multigenerational Crowd at Drag Bingo Brunch.

Published

6 months ago

June 5, 2025

San Francisco Is on the Rebound. Just Ask the Multigenerational Crowd at Drag Bingo Brunch.

When Elsa Touche takes center stage on Market Street, she’s known to do so in patterned florals, swirls of blue and white hair, and huge rings on her fingers like wizard’s trinkets. She leads a room full of people: those in their 80s, some not even 10 years old. A tiny pink cage full of green and pink and yellow balls stands before her. Smash burgers pop and sizzle to her right.

It’s a typical drag bingo brunch at Saluhall. But it’s totally the opposite of what so many assume is going on in downtown San Francisco.

The free-to-attend event just rang in its first year of monthly bingo brunches in May 2025. When the event launched in May 2024, about 30 people would show up, per data shared from the business. But since the end of last year, it’s blown up with a minimum of 65 or more folks in the audience. The last show clocked 76. Grandparents, families with small children, and the LGBTQ community alike attend. And, of course, they all grab something to eat while diligently dobbing cards in hopes of winning a gift card to a local business, or a cooking class, or free ice cream.

A year into operations, the Ikea-adjacent food hall is in a state of flux. The return of activity to the downtown corridor many have hailed has taken a long time to hit. The greater downtown area still suffers from a public perception issue, which is sometimes reinforced by reality; on a recent trip to Saluhall, Eater SF spied someone walk in, grab money from a business’s tip jar, and walk out. (Saluhall does maintain security on the premises.) That said, there are some signs of life. In March 2025, the San Francisco Standard wrote, “We’re at the beginning of the end of the remote-work era,” citing Mayor Daniel Lurie and Gov. Gavin Newsom’s mandates to state and federal workers to return to offices. Nevertheless, attendance is up; Kastle’s data shows that company card swipes to enter San Francisco downtown buildings are up 55 percent year-over-year in March.

A typical scene at Saluhall’s drag bingo brunch.

Saluhall

At Saluhall, that slow uptick in foot traffic means vendors have come and gone — unable to wait out the uncertainty of the market. Two anchor tenants on the second floor departed in March: Taqueria La Venganza and Kayma Algerian Eatery. The former cited low foot traffic and Saluhall taking 12 percent of sales income that made operating untenable, while the latter reported low traffic and the need to spend more time with family. A few newcomers have brought more life to the first floor. Uber-popular player Smish Smash opened in January, drawing long lines, followed by Cheezy’s Artisan Pizza, which showed up in April with phenomenal pies.

The events program, though, has been a reliable high watermark. For her part, Touche says she’s happy to be involved, as one of the city’s most tenured drag stars. She always brings a guest performer. It’s a great venue for her, too, as she’s vegan and Saluhall has plenty of plant-based food. All kinds of fans turn out to see her perform, since so many of her shows are at night or at 21 and older venues. Drag brunches in general have risen in popularity. Tourists, too, who check out of their nearby hotels will come for a meal and to see something zany before boarding Bart to SFO.

Touche says that Saluhall audience is a rare, broader spectrum of ages and walks of life than her other shows. It’s a PG environment. It reminds her of the mall queens of the ’80s, Tiffany and Debbie Gibson. San Francisco is also specific in that even if you’re not someone who regularly goes into queer bars, you probably encounter drag queens somewhat regularly, Touche says. That means it’s not the political act of defiance it might be in, say, Texas.

Drag bingo brunch at Saluhall. — Elsa Touche running the show at her standing Saluhall party.

Having this kind of win in Mid-Market is not lost on Touche. “The neighborhood is rough, and I really appreciate Ikea coming in and being an anchor there,” she says. “[Saluhall’s] in the post-downtown era of San Francisco, where people don’t go into downtown offices so much anymore. But I think they’re doing a good job.”

Stella Hoffman, Saluhall’s operations manager, moved to the city from London just five months before Saluhall’s opening. She’s responsible for scouting and booking its drag bingo event. Hoffman says that while Saluhall itself has struggled to bring in the numbers the team may have anticipated, she’s proud of how far the events have come. “We definitely have a following for bingo,” she says. “It’s definitely boosted sales for the vendors.”

Further, she points out that the programming at the food hall is part of a shared effort in the neighborhood to strengthen not just businesses but San Francisco itself. Rather than being in competition with other organizations in the area, she finds everyone is working to bring tourists and locals to the area together. For example, the food hall has worked out partnerships with some of the nearby hotel concierge services to ferry over guests. The Mid-Market Business Association also plays a major role. It’s a nonprofit that launched in 2019 to implement programming to bolster the downtown area; its Tenderloin/Mid-Market Community-Based Safety Program is behind Urban Alchemy, all those ambassadors in green vests.

Megan Garcia’s the marketing manager for the nonprofit, and she’s a huge fan of Saluhall. It’s an example of positive things happening in the downtown community: Contrary to the picture of San Francisco painted by outlets like Fox News, nothing scary — drug use-related or otherwise — has happened at any of Saluhall’s drag brunches. It’s part of Garcia’s job to promote the various events happening there while also raising awareness to the association’s own programming — namely, the Market Street Arts series and its flagship Well-Crafted events, which run through June. Those look a lot like sip-and-paints or screenprinting pop-ups. It launched in December 2024 as a way to support businesses. But from the jump the events sell out, sometimes for gigs with 100-person limits.

Between 60 and 80 people regularly attend the numerous events hosted at Saluhall. Garcia says mostly it’s people in their 20s and 30s, a slight skew toward women. But, like the drag bingo brunch, it’s really all-ages and families, too. Artists featured tend to be of all ages, many who’ve lived in San Francisco their whole lives. They’ve seen the “doom loop” narratives come and go, when the Zodiac Killer arrested the city in fear, when politicians were shot and killed. Like Elsa Touche, they’ve danced through it all.

Garcia isn’t so worried about the city, seeing all this regeneration firsthand. She takes her 6-and-a-half-year-old daughter to the events at the food hall, grabbing smash burgers after drag bingo brunch then going to the Orpheum Theatre for a show. “Come out and see for yourself,” Garcia says. “Take a time where you’re setting yourself up for success, that you’re going to feel the most secure. Then come and explore.”

Source link

Related Topics:ask at Bingo brunch crowd dining out drag eater Featured Francisco front page is just multigenerational On rebound restaurant news s saluhall san sf the

Click to comment

San Francisco, CA

San Francisco’s Santa Con expected to bring in large crowds, benefit local bars

Published

6 hours ago

December 13, 2025

Press Room

San Francisco’s Santa Con expected to bring in large crowds, benefit local bars

For some businesses, Saturday is the most wonderful day of the year as thousands of Santas visit San Francisco watering holes for Santa Con.

But for others, the festive event is more trouble than it’s worth.

Kevin Sully Sullivan and his wife, Deb, met at the Marina Lounge in the 1980s. Sully then went on to work at the bar for 30 years and just two years ago, took over the business from the prior owners.

“We’ve loved this bar for such a long time and it’s a dream come true to actually have our names in it,” Sully said.

While Sully loves celebrating the holidays and supports Santa Con, he has posted this sign on the door of the Sully’s Marina Lounge, officially making it a Santa-free zone. For him, the extra customers aren’t worth the hassle.

“Some of these bars that encourage it, that participate, they do months of business in one day,” he said. “But many of them have to replace sinks in their restrooms. They get it torn off the wall and toilets that have all kinds of things go wrong.”

On the other hand, Westwood has beefed up its staff and is looking forward to all the Santas coming to town.

“It’s really good,” Kwame Wright said.

“It pumps in a lot of money into the economy,” Westwood said. “Local businesses, we benefit from it as well. So, we’re really happy and we’re excited that we get to host. Santa’s are welcome here.”

Aside from Halloween, Santa Con is one of the biggest events of the year for Westwood. This place normally has long lines to get in on weekends and it’s expecting an even bigger crowd Saturday. Westwood is taking steps to make sure all the Santas behave.

“Security does really hard work, and we have extra security to make sure everybody is safe,” said Wright.

But for those willing to wait until Christmas for a Santa sighting, Sully says his place will be the place to be.

“It actually ends up being a really nice day here because they know it’s a sanctuary haven from the Santa Con,” Sully said.

Source link

San Francisco, CA

3-alarm fire burns San Francisco Tenderloin residential building

Published

18 hours ago

December 12, 2025

Press Room

3-alarm fire burns San Francisco Tenderloin residential building

Updated on: December 12, 2025 / 11:53 AM PST
/ CBS San Francisco

A large fire burned at a six-story residential building in San Francisco’s Tenderloin District early Friday morning, leaving dozens displaced, officials said.

The fire started at around 3 a.m. at a building on Golden Gate Avenue near Taylor and Market streets, adjacent to the Golden Gate Theatre. The San Francisco Fire Department said the fire started on the top floor and reached three alarms, spreading to the attic and roof of the building. Over 100 firefighters at the scene were able to prevent it from spreading to lower floors and nearby buildings, the department said.

UPDATE- FIRE CONTAINED
Early this morning, shortly after 3:00 AM, San Francisco firefighters responded to a fire at 50 Golden Gate, a six-story multi-residential complex located in the Tenderloin District. The firefighters executed an impressive and aggressive attack on the… https://t.co/iNKRlOQLPP pic.twitter.com/JwrezVyfpy
Advertisement

— SAN FRANCISCO FIRE DEPARTMENT MEDIA (@SFFDPIO) December 12, 2025

Multiple people were rescued and self-evacuated, and a total of 45 residents were displaced, but there were no injuries, the department said. Two cats were also rescued, one that was treated by medics at the scene and another cared for by Animal Control.

Evacuated residents were provided temporary shelter at the corner of Golden Gate and Jones Street aboard a Muni bus. The Red Cross and other city agencies were called in to assist the displaced residents, the department said.

The fire was contained by 5:30 a.m., and firefighters remained on the scene for several hours. The cause of the fire was not immediately known.

Source link

San Francisco, CA

San Francisco firefighters to retire uniforms linked to cancer

Published

1 day ago

December 12, 2025

Press Room

San Francisco firefighters to retire uniforms linked to cancer

San Francisco firefighters are finally getting the protective gear they were promised after years’ long research revealed certain chemicals used in traditional firefighter uniforms can cause cancer.

“What none of us could have known is that some of the very gear designed to protect us was quietly harming us,” said San Francisco Fire Chief Dean Crispen, who spoke alongside dozens of first responders on Thursday as he announced the city’s $3.6 million plan to provide protective equipment to all frontline firefighters by the end of the year. “This is a joyous occasion for our city.”

San Francisco Fire Chief Dean Crispen was flanked by the mayor, state and local lawmakers, and dozens of first responders on Thursday when detailing the city’s plans to provide new, non-PFAS uniforms to frontline firefighters across San Francisco.

The San Francisco fire department, the tenth largest in the nation, has already distributed the redesigned gear to about 80 of its firefighters and hopes to have all 1,100 of its new uniforms in use within the next three weeks – that’s enough protective equipment to provide one uniform to each of the city’s frontline firefighters. While city leaders hope to eventually purchase a second set of gear, San Francisco firefighters will, for now, need to wash their new gear before returning to work or continue to rely on their old uniform as a backup.

“Public safety relies on the people who stand between danger and our residents,” Mayor Lurie told the crowd during Thursday’s announcement. “Firefighter health must always be at the center of our decisions.”

San Francisco’s efforts stem from a first-in-the-nation ban that local lawmakers passed last year, which requires the city to outfit firefighters with new uniforms by July 2026. Over the years, studies have shown the jackets and pants firefighters across America have long relied on to keep safe during emergencies are made with materials proven to cause cancer.

These so-called “PFAS” materials, often referred to as ‘forever chemicals’ because of their reluctance to breakdown, have long been used to bolster the reliability of firefighter clothing by helping to repel flammable liquids and reduce temperatures, even in extreme heat. Researchers, however, have found the compounds to be harmful when absorbed through skin. While the precise level of PFAS exposure for firefighters and the associated health risks are still being studied, the compounds have been linked to cancer and other negative health effects impacting cholesterol levels and the immune system, according to the Centers for Disease Control and Prevention (CDC).

PFAS aside, the inherit health risks of firefighting, including prolonged exposure to smoke and ash, led the World Health Organization to deem the occupation a “carcinogen.” Yet, some fear the very safety uniforms firefighters have come to rely on for protection could also be making them sick.

Female firefighters in San Francisco are six times more likely to develop cancer compared to the national average, according to the San Francisco Firefighters Cancer Prevention Foundation.

In San Francisco, female firefighters have a six times higher rate of breast cancer than the national average, according to the San Francisco Firefighters Cancer Prevention Foundation. More than 400 firefighters in San Francisco have been lost to cancer over the past 20 years, according to the city’s fire department.

“The cost of inaction is measured in funerals,” said Stephen Gilman, who represents the local chapter of the International Association of Fire Fighters (IAFF). “The reward of action is measured in lives saved.”

The cost of inaction is measured in funerals.
Stephen Gilman, International Assoc. of Fire Fighters (IAFF)

While materials laced with PFAS have been shown to pose safety risks, so has fire gear that has been manufactured without it. Last year, the NBC Bay Area Investigative Unit reported on research from North Carolina State University that found non-PFAS fire equipment to be less breathable and more flammable than traditional uniforms made with PFAS.

“We don’t want to just trade one hazard for another,” Dr. Bryan Ormand told the Investigative Unit back in May 2024. “We’re introducing a potential hazard for flammability on the fire scene where firefighters didn’t have that before.”

The San Francisco Board of Supervisors is scheduled to vote Tuesday on a city-wide ban of what are known as ‘PFAS’ or ‘forever chemicals,’ but replacement options still aren’t widely available and those that are seem be raising new safety concerns. Senior Investigator Bigad Shaban reports.

Milliken & Company, the textile firm that made the material for San Francisco’s latest uniforms, said the new type of gear “meets or exceeds” all industry standards for “breathability and thermal protection.”

“We refused to trade one hazard for another,” Marcio Manique, senior vice president and managing director of Milliken’s apparel business, noted in a written statement.

“It meets the strictest performance standards without adding weight or compromising breathability – giving firefighters exactly what they asked for.”

We refused to trade one hazard for another
Marcio Manique, senior vice president and managing director of Milliken’s apparel business

In San Francisco, the new gear underwent a 90-day test trial with 50 of the city’s own firefighters.

“What we did was we actually went through a really comprehensive testing process,” Chief Crispen told the Investigative Unit. “It went to the lab and received testing and everything came back great, so we feel strongly about this product.”