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The best things to do, see and eat at Disneyland during its magical 2025 holiday season

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The best things to do, see and eat at Disneyland during its magical 2025 holiday season

There’s a reason crowds endure yearly price increases and jammed sidewalks at Disneyland each November through early January. It’s the merriest time of the year — and arguably when the resort is at its glistening, glowing best with seasonal food offerings, holiday ride makeovers and unique live entertainment options.

Disneyland, of course, is home to the long-running A Christmas Fantasy Parade, but I’d argue it’s not even the best processional happening this time of year. And this year, even Star Wars: Galaxy’s Edge, though not part of Disneyland’s holiday programming, is finding new ways to get festive.

Here’s a sample of some of my favorite things to do at the park this holiday season, which runs through Jan. 7. If you’re curious to check it out but looking to save a little on tickets, Disneyland has announced a new California ticket offer that goes on sale Dec. 3 and takes effect Jan. 1. The deal is for a three-day park-hopper ticket, which can be used on non-consecutive visits, and starts at $249 per person, which amounts to $83 per day.

If you go, don’t be shy, and say hi, as it’s the time of the year when I visit most often.

Don’t miss Disneyland’s best street party

The ¡Viva Navidad! street parade is one of Disney California Adventure’s most lively, diverse and dance-focused offerings.

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(Disneyland Resort)

There’s one show at the Disneyland Resort that each year, without fail, brings me to tears — tears of joy, but also tears of surprise that something so lively, diverse and dance-focused exists at a Disney park. That show is California Adventure’s ¡Viva Navidad!

A boisterous celebration of Latin art and music from beginning to end, ¡Viva Navidad! uses the characters from Disney’s mid-1940s goodwill film “The Three Caballeros” as a jumping-off point to showcase folklórico dancers, mariachis and 12-foot-tall mojiganga puppets (large-scale, papier mâché sculptures that dizzyingly rocket up and down a small portion of California Adventure). The show, which came from the minds of Susana Tubert and her team at Disney Live Entertainment, feels a bit like a Mexican street parade and works because it extends a hand to guests of all walks of life. Though launching with Paul McCartney’s “Wonderful Christmastime,” it ends with the always-festive “Feliz Navidad” from José Feliciano.

Running since 2014, ¡Viva Navidad! is a blast. It’s a treasure. The only quibble is the show primarily runs on weekends only.

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Embrace a cultural tradition — with stories, candles and thoughtfulness

A mariachi band performs with an actor in a Miguel ("Coco") costume.

“A Musical Christmas With Mariachi Alegría de Disneyland & Miguel” is an evening performance at Disneyland that centers on a mariachi band and is inspired by Las Posadas.

(Joshua Sudock / Disneyland Resort
)

Introduced last year, California Adventure’s “A Musical Christmas With Mariachi Alegría de Disneyland & Miguel” features the star of Disney/Pixar film “Coco” but, like ¡Viva Navidad!, is rooted in cultural traditions. Specifically Las Posadas. Think a festive procession that travels among the community, Las Posadas are traditionally staged in Mexico between Dec. 16 and 24. In their purest form, Las Posadas depict the biblical story of Joseph and Mary and the search for shelter at the time of Jesus’ birth.

The Disney performance, which typically runs on weekdays, deviates from the religious overtunes. But some of the key touchstones — a mix of music and stories, a centering of children with candles — are present. It begins with a trot to the center of California Adventure to the tune of “El Burrito de Belén” and throughout the course of the show it will touch on such staples as “Jingle Bells” and “Santa Claus Is Coming to Town,” albeit in bilingual renditions.

The show’s narrator and singer regales guests with tales of how different Latin countries present stories of Santa Claus, or, say, the joy of unwrapping a tamale. The climax instead of the street performance is a candlelit rendition of “Silent Night,” with audience participation. What a moment ago was festive theme park fare becomes something more reflective, all while slightly nodding to the holiday’s more spiritual underpinnings.

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Participate in a fantastical holiday at Star Wars: Galaxy’s Edge

A 'Star Wars' Wookie holding an orb in a red robe.

Life Day is a fictional holiday exclusive to the “Star Wars” universe.

(Disneyland Resort)

OK, so this is a bit of a curve ball. It should be noted that what happens in Star Wars: Galaxy’s Edge is not part of Disneyland’s traditional holiday programming, as Life Day is not an actual holiday, unless, perhaps, your religion is “Star Wars.” It’s also lighthearted good fun. Life Day has its roots in the beloved but campy and culturally questionable “Star Wars Holiday Special” as an event that originated on the Wookie home planet of Kashyyyk.

When Galaxy’s Edge opened in 2019, fans wondered if during the holiday season the land would get in on the Life Day action. Initially, fans started showing up on Nov. 17, the day the television special aired, for impromptu celebrations of their own. Credit Disneyland for embracing the guest-driven activity, so much so that the park started developing Life Day ornaments and shirts as well as offering limited time food specials.

This year, a red-robed Chewbacca holding a glowing orb — the official symbol of Life Day — will for the first time wander Galaxy’s Edge to meet with visitors. Disney hasn’t said for exactly how long this festive version of Chewbacca will be present in the land, but here’s hoping Life Day is celebrated at least until the end of Disneyland’s more conventional holiday proceedings.

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After all, I enjoyed my morning paying respects to the fictional holiday, as I indulged in a limited-run anise-spiked sangria at Oga’s Cantina (the Joh Blastoh Sangria Gocola, $19.50) along with a large, fluffy slice of cinnamon toast topped with a richly sweet, cheesecake-inspired frosting and ornamental lychee pearls (Millaflower Toast, $13). The latter meant I essentially had dessert for breakfast, and while it was too sugary to finish — definitely share it — I couldn’t help but smile at the fact that Disneyland has embraced one of the silliest aspects of the space fantasy the land is dedicated to.

You’ll love the gingerbread (and other tasty delights)

Two types of mac and cheese on a single plate.

The Festival of Holidays in Disney California Adventure is serving up two types of mac and cheese this year. On the left is the al pastor mac and cheese and on the right is the savory kugel mac and cheese.

(David Nguyen / Disneyland Resort)

I stopped in the lobby of the Grand Californian on my way out of the park for some Mickey-shaped gingerbread cookies and balked at a line that some guests said they had spent 40 minutes standing in. But having had it in year’s past, as well as a Halloween version of the cookie just a couple weeks ago, I can vouch for the fact that it is quality, soft gingerbread. Worth the wait? Your mileage may vary, but know that the best gingerbread cookie in Disneyland is actually inside the park at the Harbor Galley, where the cookies are smaller and rounder but also spicier and chewier. And 13 of them cost just $13.79, making them one of the more budget-friendly snacks in the resort. They’re a must.

Yet there’s much to sample across Disneyland’s two parks, its shopping district and hotels, so much so that I spent much more time on Sunday eating than going on rides. The bulk of my afternoon was devoted to the food booths of Disney California Adventure’s Festival of Holidays, where most items run between $6 and $9 (or buy a passport to try six items for $49). The highlight was an al pastor mac and cheese where I slathered the cubes of pork in the finest theme park cheese slop. Don’t miss some returning favorites, such as the barbacoa tamal de res, in which the beef is pleasantly tender, or the braised pork belly adobo, one of the heartier dishes at the festival. Just know that throughout the day booths may periodically run out of items, so be prepared to pivot.

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Elsewhere, I sampled the creamy, rum-forward horchata with whipped cream ($18) at Downtown Disney’s Centrico, a frosty, mid-afternoon cinnamon-focused dessert drink, and made a note to come back for the seasonal, mole tamales. It wouldn’t be the holidays without a little eggnog, so I made it over to the Disneyland Hotel’s Broken Spell Lounge for its $19 cognac and rum-spiked rendition. It’s heavily alcohol forward, so next time I may simply stick to the space’s spirit-less house-made eggnog at $9. While there, don’t miss the French dip, which, albeit pricey at $34, is an ample, filling sandwich that debuted during last year’s holidays and became so popular with guests it stuck around.

Still on my must-try list: a gingerbread-cranberry cheesecake trifle at Disneyland’s Jolly Holiday Bakery Cafe and the gingerbread pancakes at River Belle Terrace.

And of course, don’t miss the holiday ride makeovers, including Haunted Mansion and It’s a Small World

The Haunted Mansion is currently themed to "The Nightmare Before Christmas," a charming, Christmas-focused makeover.

The Haunted Mansion is currently themed to “The Nightmare Before Christmas,” a charming, Christmas-focused makeover.

(Disneyland Resort / Christian Thompson)

In a way, Disneyland has been celebrating Christmas since August. That’s when its Haunted Mansion was remade into its “Nightmare Before Christmas” form and became a ride that largely cheers the Dec. 25 holiday.

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While Disneyland’s original Haunted Mansion is the one after my heart, the overlay has its charms, namely the demented gingerbread house in the ballroom scene. This year’s rendition is filled with murderous red-eyed ravens up to no good, and in true Haunted Mansion fashion it has a pun for a name. The 13-foot gingerbread house is titled “A Murder So Fowl.” Pay close attention as you glide by, as not all these ravens and crows appear to survive a visit to the gingerbread mansion.

And while Disneyland’s early evening tree lighting tends to draw a crowd, you’ll want to make your way to Fantasyland at 5 p.m. for the nighttime illumination of the It’s a Small World facade. Here, tens of thousands of lights instantly flip on for arguably Southern California’s most memorable Christmas light display. It’s so bright, that nearby walkways will glow red and green and twinkle along with the playful piece of mid-’60s architecture.

The attraction itself remains a joy. The ride’s namesake song plays give and take with “Jingle Bells” and seasonal adornments adorably enliven the leisurely boat ride with even more cheer. The regular version is my favorite ride at Disneyland, and during the holidays it’s like riding through a giant, wintry music box.

Mickey, Minnie and friends in front of a Christmas tree at Disneyland.

The holidays may be one of the busier times to visit the Disneyland Resort, but it’s also a time when the theme parks are at their best.

(Christian Thompson / Disneyland Resort
)

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Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump

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Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump

Correspondents of CBS’ 60 Minutes pose for a portrait in 2023. From left to right, they are Sharyn Alfonsi, L. Jon Wertheim, Bill Whitaker, Lesley Stahl, Scott Pelley, Cecilia Vega, and Anderson Cooper. Former Executive Producer Bill Owens sits on the far right. Only Wertheim, Whitaker and Stahl remain at the program.

CBS Photo Archive/CBS via Getty Images/CBS


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When CBS fired Scott Pelley on Tuesday night, the new 60 Minutes executive producer, Nick Bilton, told Pelley it was for insubordination at a staff meeting the day before.

The veteran correspondent argues he was defending the DNA of 60 Minutes and the integrity of its journalism.

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The battle royale over the network’s most prestigious and profitable news program is part of a broader fight over the direction of CBS News.

And given CBS’s acquisition by a billionaire family whose business interests have become intertwined with the political interests of President Trump, it reflects a larger war over control of the media in the current moment.

That father and son, Larry and David Ellison, bought CBS’ parent company, Paramount, last summer. In January, they became co-owners of TikTok’s U.S. operations. Now they’re seeking approval from Trump’s regulators to buy Warner Bros. Discovery, the parent company of CNN.

A glamorous show shorn, for now, of most its stars

CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents' Association Dinner on April 25, 2026 in Washington, D.C.

CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents’ Association Dinner on April 25, 2026 in Washington, D.C.

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But the specifics of this individual episode matter — for 60 Minutes, CBS, its audience of millions, and even the news business itself.

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The program has been the most glamorous post in broadcast news. The correspondents are the stars of the show. And now, there are just three of them.

Anderson Cooper left last month, concerned over the direction of the network’s coverage. Last week was a virtual bloodbath: correspondents Cecilia Vega and Sharyn Alfonsi were fired. So were a producer and two show executives — including Tanya Simon, a longtime staffer who had stepped up as executive producer when her predecessor resigned in protest before the Ellisons’ takeover.

With Pelley’s ouster, only correspondents Lesley Stahl, Bill Whitaker, and Jon Wertheim remain. Now they are considering whether to resign, according to two associates with knowledge.

Their brand-new boss, Bilton, was previously a tech reporter for The New York Times and an investigative reporter for Vanity Fair. He executive-produced a documentary for Netflix about a couple accused of laundering Bitcoin and has been a producer on several other films.

Notably, he has no experience in television news.

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Neither does Bari Weiss, whom David Ellison installed as the network’s editor in chief last October. The Ellisons also bought her center-right views-and-news site, The Free Press.

She has maintained that the network of Walter Cronkite needs a makeover for the digital moment. She has also contended for years that CBS, along with the rest of mainstream media, is too reflexively anti-Trump, anti-Israel, and too woke.

A rejection of CBS News executives’ overtures

The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.

The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.

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Bilton attempted to set a conciliatory tone at Monday’s meeting — his first with the show. Pelley, a formidable veteran correspondent and former CBS Evening News anchor, wasn’t having it.

Pelley called Bilton unwelcome and unqualified. And Pelley said that Weiss was attempting to “murder” the program.

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In firing Pelley on Tuesday, Bilton said the journalist had hijacked the meeting and rejected overtures to work constructively through their differences. (NPR obtained a copy of the firing notice.) Bilton wrote that Pelley’s “antipathy to the future of the show came through loud and clear.”

In his own statement late Tuesday evening, shared with NPR, Pelley accused CBS’s new news leadership of killing 60 Minutes‘ DNA and pushing him “to inject falsehoods and bias into a politically sensitive story” and “to include assertions that are unverified.”

The accusations, to which CBS has not yet responded, echo those made by Alfonsi and Vega, the two correspondents fired last week.

Earlier this year, Alfonsi publicly complained after Weiss held one of her stories at the last minute, and kept it frozen for weeks, demanding an on-camera interview with a Trump White House official that never played out. It ran, unchanged from the intended version, with additional statements from the administration tacked on to the end.

After being fired, Vega said in a statement obtained by NPR that her team had “experienced efforts to insert political bias into our stories.”

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“Let’s call this what it is: censorship, both censorship and self-driven” Vega continued. “It is dangerous for the show and dangerous for democracy.”

Weiss previously rejected Alfonsi’s and Vega’s allegations. (CBS said Vega’s claims, for example, were “not based in reality” while expressing appreciation for her work.)

Weiss and Bilton say digital threat requires a 60 Minutes overhaul now

In a meeting this morning, Weiss said that Pelley chose his own path — that is, to be fired rather than to find a way to work through his concerns, according to attendees. The network and Weiss have not yet publicly addressed Pelley’s accusations of interference. 

Bilton and Weiss say they respect the show’s traditions, its accomplishments and its legacy of enterprise reporting, extended interviews and visual storytelling. It rose in the ratings 9% over the past season under Simon.

The two news leaders say, however, 60 Minutes needs to be overhauled before it becomes increasingly irrelevant in the era of streamers and other sources of news, information and entertainment in the digital age.

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Interviews with 12 current and former CBS News staffers, from producers to executives, suggest great reservations and suspicions remain about Weiss’ judgment and her ability to handle the prominent and even famous journalists on whom her division relies.

Weiss had initially sought to reinvent the CBS Evening News, dropping a two-anchor format that had sagged in the ratings. Cooper turned down Weiss’ overtures to anchor it and left the network altogether, concerned about her approach, according to associates. (They spoke on condition of anonymity because Cooper has not chosen to speak publicly on the matter.)

David Ellison became chairman and CEO of CBS' parent company, Paramount, after buying it last year.

David Ellison became chairman and CEO of CBS’ parent company, Paramount, after buying it last year.

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The ratings have continued to sag under new anchor Tony Dokoupil. And some CBS journalists, including producers who have left the Evening News, have publicly accused Weiss of making editorial decisions driven by politics. She has rejected those claims.

The decision to take on overhauling two key shows — one listing, one highly profitable, both high profile — carries significant risks for Weiss and the network, even apart from other considerations.

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But the Ellisons’ presence cannot be ignored.

When Shari Redstone was negotiating the sale of CBS’s parent company, Paramount, to the Ellisons’ Skydance Media last year, the network announced the end of Stephen Colbert’s late night show. He had been one of the president’s most biting and acerbic critics.

David Ellison also made a series of concessions directly to Trump’s chief broadcast regulator, Federal Communications Commission Chair Brendan Carr, gutting CBS’s diversity, equity and inclusion initiatives and appointing a conservative ombudsman to field complaints of bias against its news reporting.

Carr and other regulators approved the Paramount deal last summer.

The accommodations echo those made by other media titans.

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Amazon and Blue Origin founder Jeff Bezos remade the editorial pages of the Washington Post, which he owns, into a far more hospitable zone for Trump at the outset of his second term. So did Los Angeles Times owner Dr. Patrick Soon-Shiong, a noted medical device inventor. Amazon and Blue Origin have multi-billion dollar contracts with the federal government. Soon-Shiong’s medical research firm routinely has patent applications up for review with federal regulators. One was approved Tuesday.

The Ellisons are hoping to win approval from federal regulators next month for their purchase of Warner Bros. Discovery in a deal valued at more than $110 billion. It would include Warner Bros. Studio, HBO and CNN, among other properties.

As Weiss routs CBS News’ old guard, the question of what role she might play at CNN — and what changes that portends at CBS — hangs over journalists at the two networks. The fate of 60 Minutes serves as a high-stakes case study for both.

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We’re having a main character summer. Are you? : It’s Been a Minute

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We’re having a main character summer. Are you? : It’s Been a Minute
Are you ready for a whirlwind summer romance?Making plans to capitalize on summer can get overwhelming – from finding the right spot to hang or feeling comfortable in your clothes in the sweltering summer heat. So what does it mean to approach summer with a romantic joie de vivre?  Brittany is joined by Carly Olson, freelance journalist covering architecture and business, and Garrett Schlichte, writer and chef, to walk us through how to have a rom-com summer where you’re the star.Want more on how to be the best version of yourself? Check out these episodes:How to make friends & get good gossipIt only takes 30 minutes to be a good momSupport Public Media. Join NPR Plus.Follow Brittany on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.
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Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market

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Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market

Kids’ vintage clothing sales are experiencing a remarkable boom at in-person markets and online, where prices for clothes for little ones have shot up on websites including Depop and Poshmark. Millennial parents are looking to outfit their kids in the clothes and TV and film characters they loved (or coveted) when they were kids.

The result? There’s a new generation of kiddos hitting the playground looking incredibly cool. Take Amari Case, a SoCal toddler who spent a Sunday afternoon this spring ambling around a vintage market in a West Hollywood warehouse clad in baggy jeans and a ’90s-era tee emblazoned with the “Dragon Ball Z” character Son Goku.

When she wasn’t scribbling on a Lorax coloring sheet, she’d been cruising around the market with her dad, Aaron Munoz Case, snapping up new pieces destined to make her the flyest kid at the preschool playground.

Neil Wright, from left, Kristine Nite Scalzo and Brandon Rosenblatt, co-founders of Elemeno Kids Vintage Market.

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Showing off Amari’s new vintage satin L.A. Raiders jacket and tiny teal Grant Hill Detroit Pistons jersey, Munoz Case, who was also impeccably dressed, noted that while Amari went through a phase at about 18 months where she wanted to dress herself, eventually she gave up and went back to letting her dripped-out dad dictate her wardrobe.

Munoz Case found Amari’s first vintage piece at the Rose Bowl Flea Market and got the bug, going back every month to pick up something to add to his little’s wardrobe.

Trendspotters and researchers say Munoz Case isn’t alone in his quest. The market for kids’ vintage clothing has heated up precipitously over the last few years, perhaps hitting a boiling point in January when an Eeyore romper from the ’90s sold for over $3,000 on EBay. (It was new with tags, but one without tags still went for almost a grand about a month later.)

The thirst for tiny throwbacks is so popular that first-ever, all-kids market Elemeno — named after the “L-M-N-O” bit of “The Alphabet Song” and where Amari was toddling and shopping — drew 17 vendors and over 2,000 attendees over a single weekend in March. (There are plans for another Elemeno Kids Vintage Market pop-up later this year in New York, as well as plans to bring the event back to L.A. sometime next year.)

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A child and mom seated.

2 A child wearing an Avirex jacket from the ’90s.

1. Cameron Scalzo, wearing a vintage McDonald’s T-shirt from the ‘90s, and mom Kristine Nite Scalzo. 2. Cameron Scalzo rocks an Avirex jacket from the ‘90s.

Eye Speak Vintage’s Kristine Nite Scalzo, who co-organized the event and is opening an all-kids vintage store in Pasadena this month, says she fell under the kids vintage spell in 2020 when she was pregnant with her son. She’d always been a vintage shopper for herself, so she knew she wanted to pass the passion down to the next generation. She started filling up her son’s closet, and soon enough, she found herself selling her other finds out of a bodega in her garage.

She has a by-appointment space in Pasadena now, where she draws everyone from Rihanna’s stylist to out-of-town moms who make a point to stop by on their way to Disneyland. “The community around kids vintage has really skyrocketed on Instagram over the past six years,” Scalzo says. “We want to know who we’re buying from. We want to know that we’re doing good with buying secondhand. And it’s a hobby for people that can turn into a possible business on the side. Because knowing there’s a big group that’s interested in vintage kids clothes, you can always pass an item [your kid outgrows] to someone else or resell it.”

Scalzo says some parents are out digging through bins at the Goodwill Outlet looking for the perfect piece, while others are content to pay up for, say, a ’90s Simpsons T-shirt or a mini-size Harley-Davidson jacket. Scouring the racks at the Elemeno market, most pieces cost $15 to $40, though there were special pieces pulled to the side in some booths with price tags that could make a parent’s eyes pop. (Think $275 for a set of well-worn Spider-Man overalls from the ’00s or $150 for a pair of Cross Colours denim shorts from the ’90s.)

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In kids and adult vintage alike, mint condition is highly valued. No matter the era in which they were raised, kids tend to be messy. They get strawberry juice on their shirts or scuff up the knees on their Bugle Boy jeans. Vintage kids clothes that look pristine are more expensive, and while plain kids clothes do sell, items with characters on them or cool prints tend to draw more attention and dollars.

Brandon Rosenblatt, another of the Elemeno organizers, says he’s had his eye on a specific kids “Back to the Future” shirt for some time, but notes that it typically sells for about $1,000. He’s partial to McKids clothes for his daughter, from McDonald’s short-lived kids clothing brand, noting that he’s even snagged her a vintage official McDonald’s-themed aloha shirt from Hawaii, something he says he’s never seen anywhere else.

1 Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps.

2 Thalia Castilo and her kids Amora and Milo.

1. Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps. 2. Thalia Castilo and her kids Amora and Milo.

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Other collectors, he says, might be a little less obscure, leaning into mainstream characters such as Strawberry Shortcake or from ’80s and ’90s properties including “The Land Before Time” and “Rugrats.”

“A lot of millennials are having kids — like everyone who’s in their 30s and 40s — and they all want to put their kids in the same IP they grew up in,” Rosenblatt says.

“It’s the thrill of the hunt that gets everyone so excited,” Scalzo says. “Once you find that perfect nostalgic piece, you’re like ‘Holy s—,’ and you just want to chase that feeling again and again.”

Mia De La Rosa, a reseller who was at the Elemeno market, says that like Scalzo, she started buying kids vintage clothes when she was pregnant with her daughter, Liv, who’s 6 now, very into everything on PBS Kids and has a closet full of thrifted vintage garb covered in characters such as D.W., the annoying little sister from the ’90s show “Arthur.”

Everything Liv wears is “completely her style,” De La Rosa says. “She dresses herself every day and she gets compliments on what she’s wearing at school all the time.”

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Other vintage-wearing kids — and in particular younger ones — might simply be sporting what their parents like or might just like the look of the shirt even if they don’t know what it’s advertising. (An 8-year-old boy at the Elemeno market, for instance, chose to wear a pristine T-shirt highlighting the ’90s Jim Carrey movie “The Mask” because it featured his favorite color: green.)

Derrick Broaster, a vintage enthusiast turned full-time reseller, says that while he chooses to put himself in clothes from the ’60s and ’70s, he outfits his two sons in clothes from the 2000s. (“How Bow Wow used to dress when he was a kid,” he says.)

Although his younger son tends to rebel against Broaster’s vintage picks, opting for whatever Spider-Man shoes happen to be in his eyeline, his older son has leaned in, letting his dad advise him on what vintage pieces could work and what would be the most stylish.

1 Brothers pose for a portrait wearing vintage clothing.

2 A family poses for a portrait wearing vintage clothing.

1. Julian, left, and Javier Gutierrez show off their vintage clothing. Javier says his mom always tells him to keep his vintage outfits clean. 2. Mom Priscilla Guzman, clockwise, Dad Javier Gutierrez and sons Julian and Javier Gutierrez enjoy the vibe of vintage clothing. Guzman says she’s been buying and selling kids’ vintage since her oldest son was born eight years ago.

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Rosenblatt says a good portion of what vintage finds he sees in the market now has returned to the U.S. from places in Central America and South America or Asia where those pieces were likely sent decades ago after they were donated or given away.

“There’s a real underbelly of this vintage game with rag houses getting access to bulk product overseas and letting people sort through it,” he says. “There are companies now that rip through 20, 30 or 40,000 pieces of vintage clothing a week. It’s a really interesting ecosystem.”

For many kids vintage sellers, finding their stock is just as fun and interesting as getting it back into consumers’ hands. “Anywhere we can find clothes, we’re there,” says Matthew Carlos, owner of Long Gone Youth. He started selling vintage clothes 11 years ago, when he was 15, switched to kids vintage at 20 and has spent the last six years scouring flea markets, websites and swap meets.

“The kids market is definitely growing,” he says, “but I still feel like we haven’t even gotten close to where we can go. It’s just getting popular now, but the more events [like Elemeno] we can do, the more it’ll go mainstream.” Even now, some major brands like Gap and OshKosh B’gosh have recognized the interest in some of their styles from the ’80s and ’90s, moving to re-release the looks in limited runs.

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Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.

Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.

Kids resale is also leaning into streetwear culture. Rosenblatt, who worked in the streetwear industry, says that he’s noticed that a good portion of those interested in kids vintage — particularly, male shoppers — tend to be fans of streetwear brands like Supreme, Fear of God Essentials and Bape. At Elemeno, for instance, a good portion of the parents we saw pushing strollers were well-dressed dads seemingly on solo missions, something you don’t always see at kid-centric events.

“I just want my son to feel like I did as a kid,” said Justin Nguyen, while watching his toddler, Jayden, play with bubbles. “I want him to be happy, carefree and joyful, and I want to be able to spend time with him. My mom and dad were always working, even on the weekends. Now that I’m a dad, taking my son out on weekends to do stuff like this just seems like a blessing.”

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