OAKLAND, Calif. – San Francisco’s city attorney filed a preliminary injunction in federal court on Tuesday asking a judge to tell the Oakland airport to immediately stop using its new name, claiming it violates a trademark infringement. 

The newly filed motion cites the presence of “actual confusion in the marketplace,” City Attorney David Chiu wrote. 

He said that San Francisco conducted a survey which demonstrated “levels of confusion of over 20 percent.” 

San Francisco’s injunction comes after The City sued Oakland in April. 

That’s the same month the Port of Oakland renamed the Metropolitan Oakland International Airport to the San Francisco Bay Oakland International Airport, in a highly controversial move. 

As Chiu sees it, SFO began operating in 1927, and has used the name “San Francisco Airport” or “San Francisco International Airport” throughout most of its history. 

San Francisco also has owned the U.S. federal trademark registrations for the marks “San Francisco International Airport” since 2012, Chiu said, with the first date of use in 1954, and the assigned airport code “SFO” together with SFO’s logo since 2007.

Port of Oakland attorney Mary Richardson reiterated much of what she said before, both verbally and in a counterclaim filed in May, that no one owns the name “San Francisco Bay Area.”

“The recent injunctive relief request by the San Francisco City Attorney’s Office is a continuation of tactics rooted in publicity and anti-competitive bullying rather than on legal merits,” she said in a statement. “Unfortunately, it appears that SFO sought to manufacture confusion under the cloak of legal filings and try to erase OAK from the map.”

Richardson said that SFO’s lawsuit isn’t to prevent confusion, it’s “nothing more than an attempt to stifle competition and travel choices by Bay Area residents and position SFO as the only airport that serves the San Francisco Bay Area.”

And she vowed that Oakland will aggressively fight the battle in court. 

Magistrate Judge Thomas S. Hixson is expected to hear arguments on Oct. 24 at 10 a.m. in San Francisco.

Salesforce unveiled updates to its Data Cloud at the Dreamforce event in San Francisco on September 17, 2024. The refreshed version of Data Cloud includes innovations that enhance customer experience through data and artificial intelligence (AI).

Updates and availability

The latest Data Cloud version includes additions for unstructured data support, such as native processing of audio and video content, a standardized semantic data model for Agentforce agents and humans to interpret and use data consistently, improved search capabilities, real-time data activations, and additional data security and governance features to safeguard a company’s data.

For the latter, Data Cloud’s updates include processes that prevent exposure to unauthorized parties while using AI and improve the management of structured and unstructured data. The governance and security update also includes:

• AI tagging and classification to automate, organize and label unstructured data according to a firm’s business policies.
• Policy-based governance to achieve governance at scale through granular security policies based on tags, metadata, and user attributes.
• Customer-managed keys to manage an organization’s encryption keys so that data remains secure regardless of use.
• Private Connect for Data Cloud helps companies safely share and integrate their data between Data Cloud and public cloud environments through secure, direct network connections.

Data Cloud’s new customer-managed keys and sub-second real-time layer are generally available. Its Mulesoft Direct for Data Cloud feature will be available in beta mode by late September and will require a MuleSoft Anypoint Platform License to use. By October 24, Data Cloud One will be generally available, along with support for processing unstructured video content, which is currently in pilot mode.

The updated version’s Hybrid search will be generally available by November 2024, along with beta versions of AI tagging and classification and policy-based governance features. The Tableau Semantics feature, currently in pilot, will be generally available by February 2025.

Integration with Agentforce

Salesforce has indicated that Data Cloud was its fastest-growing organic product, with a 130% annual growth in paid customers. In Q2 2024, Data Cloud processed 2.3 quadrillion records with named customers including The Adecco Group, Aston Martin, FedEx, Kawasaki Motors Corp, Wyndham Hotels and Resorts, and Air India.

In fact, Salesforce noted that Air India is using Data Cloud to unify its data across loyalty, reservations, and flight systems. The singular source is now handling the airline’s over 550,000 service cases per month.

Data Cloud also provides customer data for Agentforce to make agents contextually aware and knowledgeable and adapt to customer needs. It also guides Agentforce with the next steps, like automating follow-up emails or passing detailed chat summaries to support human representatives while facilitating a seamless transition between AI and employees so that they use the same definitions and data for customers.

A new data community

Salesforce also announced a new Datablazer community at the San Francisco event on September 17. This online platform connects IT and business leaders, developers and Data Cloud enthusiasts to learn, share insights, and stay informed on best practices and data trends.