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Takeaways from the campaigning to win over rural voters in swing-state North Carolina

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Takeaways from the campaigning to win over rural voters in swing-state North Carolina


OXFORD, N.C. (AP) — President Joe Biden and Donald Trump have their sights on a handful of battleground states in the White House race, and North Carolina is one of them.

Rural voters in particular will play an important role for both campaigns, but the candidates will have to overcome voter indifference, fatigue and even disgust.

Both Democrats and Republicans hope face-to-face contact will help them make their case. In places like Granville County, a swing county tucked between the Raleigh-Durham area and the Virginia state line, that has already begun.

Here are some key takeaways from an examination of the campaign less than five months before the November general election.

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Spending war for North Carolina’s airwaves

When it comes to advertising spending in North Carolina, Democrats are outpacing Republicans by a nearly 4-to-1 margin, according to AdImpact data. As of June 7, Democratic groups had spent more than $4 million compared with about $1 million from Republicans in the state.

That gap widens even further when looking ahead to the fall. For reserved ad slots between June 8 and Election Day, Democrats have spent more than $5.6 million so far, compared with $25,000 reserved by one Republican political action committee. Those reservations are subject to change as races come into focus.

The Raleigh-Durham area makes up a significant portion of advertising spending in North Carolina for both parties: almost $2 million for Democrats and more than $138,000 for Republicans. The area skews heavily Democratic, but it also borders counties such as Granville and Franklin that voted for Trump in 2020.

Tuning out the election

As a rematch of 2020 takes shapes, many people in the United States are not paying much attention to the election.

About 4 in 10 Americans in a Pew Research Center poll conducted in April said they are not following news about candidates in presidential contest too closely or at all. Younger adults are less likely than older ones to be following election news.

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Many people already find the election exhausting, even if they are not tuned in. About 6 in 10 U.S. adults in the poll say they are worn out by so much coverage of the campaign and candidates. Those not following closely are especially likely to say they are exhausted.

Trump’s record with North Carolina’s rural counties

In a state with the second highest rural population in the country, winning over those voters is essential. Democrats may not win outright in rural parts of North Carolina, but if they can keep the margins close, they have a better chance to take advantage of their strength in the state’s urban areas.

Previous election results show that appealing to North Carolina’s rural voters may be easier for Republican Trump than for Democrat Biden.

In 2020, 64 rural counties backed Trump while only 14 went for Biden. Compared with his 2016 campaign, Trump’s winning margin grew in most rural counties four years ago.

Possible openings for Democrats

A handful of rural counties could be more competitive. Granville County, for example, had one of the tighter margins of victory for Trump — 53% in 2020 — among rural counties. That was a jump of 3 percentage points from 2016, when he narrowly won against Democrat Hillary Clinton.

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Before Trump, Granville County was considered a blue rural county. Democrat Barack Obama won it in 2008 and 2012. It’s one of six counties in North Carolina that made the pivot from Obama to Trump.



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San Diego, CA

The Best Things to Do in San Diego: May 2026 | San Diego Magazine

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The Best Things to Do in San Diego: May 2026 | San Diego Magazine


When we think of May, we think of Mother’s Day, blooming flowers, sunny skies, and lots of fun, seasonal events in the city. This month, locals can dine on the creations of James Beard Award-Winning Chefs at Rancho Bernardo Inn, or take advantage of berry season at the annual Vista Strawberry Festival. Theatre lovers can enjoy a showing of Kim’s Convenience at The Old Globe, while the San Diego Natural History Museum invites art enthusiasts to view its latest marine-themed exhibit. Grab your tickets and crack open that planner. Here are all the best things to do in San Diego this month:

Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Concerts & Festivals in San Diego This Month

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Louisiana legend Juvenile, enhances by the live instrumentation of The 400 Degreez Band, will perform career hits and his newest album, Boiling Point, at House of Blues San Diego.

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Photo Credit: Dahlia Katz

Theater & Art Exhibits in San Diego This Month

5/5–6/1

Turning the spotlight on contemporary LGBTQ artists, the inaugural ArtSpectrum 2026 will showcase both the grand and intimate scale of contemporary painters, photographers, and mixed media artists at Village Arts Outreach in Balboa Park.

12–24

The only ordinary element of the San Diego International Fringe Festival is the constant thrill of the extraordinary. Discover a plethora of innovative performances at venues from Pacific Beach to Baja.

5/15–6/14

A Korean-Canadian family balances tradition and assimilation from their Toronto storefront in Ins Choi’s comforting satire Kim’s Convenience, making its local premier at The Old Globe.

5/22–2/2027

Ocean debris will receive a new beginning at the San Diego Natural History Museum. Using repurposed pollution, Washed Ashore: Art to Save the Sea depicts creatively sculpted marine life.

Courtesy of BRICK

More Fun Things to Do in San Diego This Month

4/30–5/3

Enjoy fine dining at its finest from a lineup of gastronomic titans during 54 Hours with James Beard Award-Winning Chefs. Savor elegant meals, masterclasses, tastings, and more at Rancho Bernardo Inn.

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Unlimited bites, regional craft beers, and animal observations are on the menu for San Diego Zoo Food, Wine & Brew (with live music), a culinary evening in support of the San Diego Wildlife Alliance.

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7

Spend An Evening with David Sedaris, humorist, essayist, and best-selling author. Never afraid to point the pen at himself, Sedaris will share old favorites and works in progress in the classic satirical style he’s known for at Jacobs Music Center.

15–17

Say cheese! And toast to the Cheese & Libation Expo. Explore three days of all-you-can eat and drink fare at BRICK, along with boutique shopping and bountiful pairings.

PARTNER CONTENT

10 Years In, Puffer and Malarkey Are Just Getting Started

10 Years In, Puffer and Malarkey Are Just Getting Started

Elevating an Icon: Inside the La Jolla Beach & Tennis Club’s $60 Million Renovation

Elevating an Icon: Inside the La Jolla Beach & Tennis Clu…

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Stroll the private grounds of several luxurious homes, accompanied by live music, tabletop designs, and outdoor artistry, during the Secret Garden Tour, La Jolla Historical Society‘s flora and fauna fundraiser.

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Vista recalls its days as a strawberry-producing superpower through its free Strawberry Festival. Wear your berry best fit, watch film screenings, and enter contests for shortcake, pie, and sundae indulging.





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City considering cutting funding to resource center for those experiencing homelessness

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City considering cutting funding to resource center for those experiencing homelessness


Last week Mayor Todd Gloria released the budget proposal for the 2027 fiscal budget. Protected homeless services is among his top priorities mentioned in the proposal. However, some of the reductions he’s proposing could impact thousands of San Diegans experiencing homelessness.

Located on 17th and K Street, the Neil Good Day Center offers an array of services to nearly seven thousand people experiencing homelessness. The services include giving them a place to shower and do laundry, and connecting them to a case manager, among others.

“These are critical services that are helping people off the streets, but really better their lives and their health and their employment situation as well,” Deacon Vargas with Father Joe’s Villages said.

Deacon Jim Vargas heads Father Joe’s Villages, which runs the center. He said through their prevention and diversion strategies, they’ve managed to keep nearly one thousand individuals from falling into homelessness.

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“So by helping them pay rent, or helping them with their utilities, or helping them to reunite with family,” Vargas said.

Right now, the city allocates at least $850,000 per year to the Neil Good Day Center, according to Vargas.

But the future and funding for these services are in limbo because of Mayor Todd Gloria’s proposed budget cuts.

“The impact to those whom we’ve been serving  the Daily Center would be very severe,” Deacon Vargas said.

In a statement to NBC 7, Mayor Todd Gloria said in part, “We must find more efficient and cost-effective ways to address this crisis and prioritize funding for programs that provide shelter beds and maximize resources to programs that place people into permanent housing.”

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Since it’s still at a proposal stage, Deacon Vargas said it’s unclear how the city will decide to move forward.

However, Deacon Vargas said services would be significantly reduced because they would be forced to operate solely on a budget of about half a million dollars they receive from philanthropy.

“The hours would be cut. Some days would be cut. We would have showers that might be impacted because they’re given seven days a week and we’d close two days a week, then the showers would be five days a week, the case management,” Deacon Vargas said.

Deacon Vargas is certain of one thing.

He would like to continue offering services at the Day Center, even if the city goes through with the funding cuts.

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“As we work with individuals at the Day Center and at Father Joe’s Villages, the community becomes healthier as a result of it,” Deacon Vargas said.

The budget also recommends additional cuts to homeless services, but does not give specifics as to where those cuts would be.



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San Diego, CA

Game 21: San Diego Padres at Los Angeles Angels

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Game 21: San Diego Padres at Los Angeles Angels


San Diego Padres (14-7) at Los Angeles Angels (11-11), April 19, 2026, 1:07 p.m. PST

Watch: Padres.TV

Location: Angel Stadium – Anaheim, Calif.

Listen: 97.3 The Fan

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