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San Diego tourism up in FY 2024 as tourists extend stays, spend more

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San Diego tourism up in FY 2024 as tourists extend stays, spend more


Tourists are staying longer and spending more money in San Diego in this past fiscal year ending in June, according to the San Diego Tourism Authority.

In FY 2024, 32 million people visited San Diego, up 2 million from FY 2023, but still down from 35 million prepandemic.

“That’s not necessarily a bad thing,” said Kerri Kapich, San Diego Tourism Authority’s chief operating officer. “What we see is perhaps fewer visitors coming in, but they are staying longer in San Diego.”

Longer stays mean more money is being spent here. Tourists spent $14.6 billion last fiscal year — a 2.7% increase from the previous year.

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“And once you put that through the total economy of San Diego, it’s $22 billion of total economic impact,” Kapich said. “Those are the highest numbers that we have ever seen.”

With sun, sand and surf; plus local attractions such as the San Diego Zoo, SeaWorld and LegoLand; and the local food scene, it not hard to see why San Diego is one of the top tourist attractions in the country. Readers of Condé Nast Traveler ranked San Diego as the No. 2 best big city in the United States for the second year in a row.

Arizona State University (ASU) student Sam Troester, who is visiting from Phoenix, Arizona, said visiting San Diego was an easy decision.

“(It’s) close by. There’s a beach. Wanted to get out of the bad weather. Three good reasons enough for me,” he said.

The beaches really sold him. “It’s beautiful here, and we love it,” Troester said.

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His friend, Ronald McInnis, also an ASU student, said that besides the beaches, the food scene drew him.

“My main reason was mostly for the restaurants, the food that’s offered here,” he said. “My girlfriend, she’s gluten free and pescatarian, and I feel like San Diego, like La Jolla, especially, offers a lot of those selections.”

McInnis said it was probably the best gluten-free and vegan selections he’s had in the U.S.

While San Diego tourism has more or less bounced back from pre-pandemic levels, one soft spot is international travel.

“European markets, Canada and Mexico have performed quite well, but the Asian market is still slower to recover,” Kapich said.

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Part of that has to do with available flights coming to San Diego and visa wait times. But with wait times coming down, Kapich said 2025 could be another banner year for San Diego tourism.

By the numbers

  • Total economic impact: $22 billion
  • Total visitors: 32 million (up 2 million from FY 2023)
  • Visitors spending: $14.6 billion
  • San Diego City Transient Occupancy Tax generated: $310.7 million
  • Hotel occupancy rate: 76% (ahead of Los Angeles, Orange County and San Francisco)



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San Diego, CA

Police Investigating Fatal Shooting at Independent Living Facility in Oak Park

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Police Investigating Fatal Shooting at Independent Living Facility in Oak Park


Law enforcement at the scene of a fatal shooting in Oak Park, Saturday, Dec. 21, 2024. Courtesy Onscene.Media

Law enforcement is investigating a fatal shooting that took place Saturday night at an independent living facility in the neighborhood of Oak Park.

Police responded to calls about an assault with a deadly weapon on the 3100 block of 54th St. at around 10:24 p.m. and arrived to find a man with a gunshot wound to his upper torso.

“[There are] several people inside the house that detectives are speaking with,” Lt. Lou Maggi with San Diego Police Department’s Homicide Unit told Onscene.Media.

“About nine people inside the house and then several more people outside.”

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He added that investigators do not yet have a description of a suspect, but they do not believe that the shooting was random or that there is any threat to the community at large.

SDPD is asking anybody with any information to call the Homicide Unit at (619) 531-2293, or San Diego Crime Stoppers at (888) 580-8477.

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San Diego, CA

San Diego secures $250 million to help towards fixing Tijuana sewage crisis

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San Diego secures 0 million to help towards fixing Tijuana sewage crisis


SAN DIEGO (KGTV) — At the beginning of December, it was a called a ‘last ditch effort,’ by Imperial Beach Mayor Paloma Aguirre. On December 17th, Mayor Aguirre left for Washington D.C. to get funding for the Tijuana River sewage crisis.

Saturday, President Biden signed a federal funding bill that will dole out $250 million towards the full repair and expansion of the South Bay International Wastewater Treatment Plant near our southern border. It’s been a long wait for relief for south bay residents — relief from the smell and relief from a federal level.

Back in August, we spoke with Everett Sena who expressed his frustration after living in the area with his wife for more than 40 years.

“We can smell it at night, you can smell it at the wee hours of the morning,” he tells us. “It’s pretty annoying. I mean we’ve dealt with it for years already and I just wish the system would be taken care of because we’ve dealt with it.”

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The action taken by the White House comes after Mayor Aguirre told ABC 10News she was going to push for a federal state of emergency while in D.C. and felt optimistic about her conversations with republican congress members.

In an Instagram post, Mayor Aguirre called it a’success.’

The Tijuana sewage crisis has been a decades long issue, 10news has been following along the way.

From county leaders calling for federal help including San Diego County Supervisor, Terra Lawson-Remer. At a presser back in Juneshe doubled down once again.

“We’ve been demanding that the state and federal government take urgent action to clean up the Tijuana sewage crisis and to protect public health.”

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And even the younger generation taking a stand, like the Imperial Beach Charter second graders who sent letters to the President.

This, while South Bay residents have been trying their best to adjust to the persistent stench, where they’ve called it terrible.

And while its a step in the right direction, Mayor Aguirre explains the fight is far from over.

“The plant itself is not going to solve the entire crisis. The plant will treat 50 million gallons per day of sewage once it’s completed, which won’t be for another 5 years.”

You can track the progress of the upgrades to the South Bay International Wastewater treatment plant here.

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San Diego, CA

Gas station robbery suspect at large in San Diego

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Gas station robbery suspect at large in San Diego


SAN DIEGO (CNS) — An alleged getaway driver was arrested today and accused of aiding an armed accomplice who robbed a gas station in San Diego, authorities said.

The robbery occurred around 7:10 a.m. Saturday at 3010 Market St. at a 76 station near the intersection of 30th Street in the Stockton neighborhood, according to the San Diego Police Department.

“He approached the cashier and displayed a firearm, demanding display items. The suspect got into the passenger side of a black Dodge truck which left the area,” the department reported.

The truck was later found along with the driver, who was identified as Juan Correa. He was arrested, police said.

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The armed suspect is at large. He was described as a man between 20 and 30 years old wearing a green hooded sweatshirt, face mask, dark pants, red gloves and black-and-white athletic shoes.

No injuries were reported. Authorities urged anyone with information related to the robbery to call the SDPD or Crime Stoppers at 888-580-8477.

Copyright 2024, City News Service, Inc.





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