San Diego, CA
San Diego FC’s CEO can turn to a past playbook to fix a new fan problem
San Diego FC CEO and co-owner Tom Penn remembers where he was when the homophobic chants started on Saturday night. He was standing right next to MLS commissioner Don Garber, who had flown in to witness the club’s inaugural home match.
The chant, which has been present in Mexican soccer for decades, started out quietly enough, with a smattering of fans belting out the Spanish word “p**o,” often considered to be a homophobic slur, during opposing goal kicks. Over the course of the match, played against St. Louis City SC, it grew in intensity. By the second half, it became something Penn and Garber could no longer ignore.
MLS has its own roadmap for dealing with the chant, borrowed from FIFA, global soccer’s governing body, and it was enacted late in the match. Fans were warned via the video board and an in-stadium audio announcement to stop doing the chant on three occasions. The last of those warnings added an additional threat that the match could be abandoned.
Standing next to Garber, Penn now says he was “disappointed but not super surprised” at the presence of the chant. “We certainly knew it was a possibility given the history and where we’re located,” Penn told The Athletic on Tuesday. “But we didn’t know (whether it would actually happen or not).”
MLS commissioner Don Garber, right, takes in San Diego FC’s first home match. (Photo by Sean M. Haffey/Getty Images)
There’s no confusion anymore. The incidents marred the home debut for San Diego, which played to a 0-0 draw in front of a sellout crowd at Snapdragon Stadium, on the heels of upsetting the defending champion LA Galaxy in their season opener. In many ways, the club cannot be blamed for the presence of the chant, and its head coach and sporting director were both quick in expressing their disgust at the fans who’d taken part in it.
The chants heard toward the end of the match emanated from more than just a small handful of supporters, with large segments of the stadium joining in. After years of pushing Mexican teams to eradicate the chant, it is now MLS’s turn to take another swing at one of Concacaf’s most vexing issues.
“It is a very complicated issue,” Penn said. “It’s very emotional and it’s very divisive. But it’s not a difficult position for us to take. Our position is clear: we want to be a club that’s inclusive for all, one that is a source of entertainment and joy and fun. And this is the opposite of that in that it creates such a wedge and it’s so divisive … (The chant) isn’t us. It’s not part of what we’re going to do. So I think really the first step is us stating that. Now the audience that comes knows that. We didn’t pre-state that before our first match, but now we’re going to be very clear about that message.”
GO DEEPER
San Diego FC fans’ actions put MLS expansion club to immediate test
Penn and others at SDFC are actively working on a plan of action to combat future use of the chant, which he says the club will roll out soon. This won’t be his first rodeo when it comes to dealing with this particular problem. Penn was the president at LAFC in 2018, that club’s debut season, and the parallels continue. LAFC was confronted with the chant in its first match, too. And Penn, along with others at the club, were swift to act.
“We had to circle the wagons around here and try to look at best practices,” Penn told The Athletic in 2019, “and we started to discover that there aren’t any. Nobody had a playbook on this. We determined internally as a club that we were going to be very clear and say this is not us. This is not our club. This is not what we stand for. Therefore this behavior will not be tolerated. What was more impressive was that the 3252 [LAFC’s supporters] leadership felt exactly the same.”
Prior to LAFC’s subsequent match, Penn, alongside club captain Laurent Ciman and a contingent of supporters, appeared on the field. They pleaded with fans to discontinue using the chant. It worked. Though it returned briefly later in the season, LAFC hasn’t had to deal with the issue since.
Other MLS clubs have had mixed results when it comes to combatting the issue. The chant used to be a mainstay at Houston Dynamo games until the club and its supporters mounted an effort to eradicate it. Though it’s used less frequently, the chant does at times persist in Houston, as it does in a handful of other MLS stadiums. LAFC’s crosstown rivals, the Galaxy, had their own brief battle with it.
The league itself has led efforts to combat the use of offensive language. It successfully eradicated another goal-kick chant that had become customary — one where supporters belted out “You suck, a**hole!” — some years back.
Globally, successful efforts to end the use of the word used Saturday night typically center around engaging with supporters directly, as Penn and others did at LAFC. In San Diego, Penn says the club’s front office has a strong relationship with its fan groups. The club’s head coach, Mikey Varas, was quick to mention on Saturday that none of the chants had originated with the club’s officially sanctioned supporters groups, which is something Penn eagerly reiterated.
San Diego FC supporters at the club’s inaugural home match. (Photo by Sean M. Haffey/Getty Images)
“We were 100 percent engaged with our supporters’ leaders both before, during and after the match,” Penn said. “We talked to them in advance of this match, we know 100 percent that it did not come from the supporters. They are exactly aligned with us on this issue and they would like to not have this be part of our experience. It’s not part of our club, it’s not part of us.”
So much of the issue with policing the use of the chant at games is how unpredictable its use is and how difficult it can be to identify individual fans who participate in it. Mexico’s football federation, alongside U.S. Soccer, has poured resources and manpower into combatting the issue, with mixed results. The Mexican federation has gone as far as instituting a “Fan ID” system in recent years, one that is capable of using facial recognition to catch fans in the act.
That sort of technology isn’t actively used in MLS stadiums, though some of the league’s clubs have dabbled in facial recognition in some form or another. Speaking on Tuesday, Penn was clear enough in suggesting that the club would absolutely remove any fan who can be clearly identified as having participated in the chant.
“We’re not gonna reinvent the wheel here, we may very well learn from (LAFC’s) success,” Penn said. “We’re considering the specific steps we can take and then the specific communication — the first part is just the communication of what the expectation is. But I would say we will absolutely be enforcing it and we will eject those that are clearly (using discriminatory language). We’ll see how all those action steps that we take in our next match work, and then we’ll modify from there.”
Penn and many others are hoping that San Diego can mirror LAFC’s success. Hopefully it’s as easy as having an impassioned conversation with the club’s fanbase. For now, though, a problem so frequently viewed as one that encompasses only Mexican teams once again belongs to an American one.
“Our first match was so magnificent in so many ways,” Penn said. “And we’re establishing ourselves as a new product in this market. It was 99 good things, but this is the one thing everybody likes to talk about in the moment.”
(Top image: Illustration by Dan Goldfarb/The Athletic; Photo by Jerritt Clark/Getty Images for LA84 Foundation)
San Diego, CA
Coastal Commission ruling opens door to development of National City waterfront
National City’s Pepper Park can soon expand in size by nearly 50%, thanks to a ruling this week by the California Coastal Commission to approve the National City Balanced Plan.
The approval of the plan at the CCC’s Wednesday meeting, developed by the Port of San Diego, means that not only will the popular park have the ability to increase in size, big changes are coming for commercial, recreation and maritime uses on the National City bayfront.
“We are grateful to the California Coastal Commission for its support of the National City Balanced Plan,” said Danielle Moore, chair of the Board of Port Commissioners. “The progress we have made has been anchored in tireless collaboration with the community, business leaders and, of course, the city of National City. It’s about bringing more recreational opportunities to the bayfront while also streamlining and strengthening maritime operations, and we are eager to bring these projects to life.”
Other components of the balanced plan include:
- Realigning Marina Way to serve as the buffer area between commercial recreation and maritime uses
- The closure of Tidelands Avenue between Bay Marina Drive and West 32nd Street, and West 28th Street between Tidelands Avenue and Quay Avenue, around six acres, to increase terminal efficiency by eliminating redundancies
- The development of a recreational vehicle park, tent sites, cabins and the “ultimate development of up to two hotels with up to 365 rooms, as well as dry boat storage,” a port statement read
- A connector rail project to connect the existing rail and loop track located on the National City Marine Terminal to additional rail car storage spots at the existing Burlington Northern Santa Fe National City Yard east of the National Distribution Center
The Board of Port Commissioners must accept the CCC’s certification, then the port and city can begin the process of completing the above projects.
“I am proud of the work we have done to help create a lasting legacy for National City, the Port of San Diego, and the entire region,” said Port Commissioner GilAnthony Ungab. “Nearly a decade in the making, this plan balances the interests of the community and many other stakeholders, addresses public access, maritime, and recreation uses, and expands waterfront access in my community.”
The National City Bayfront is 273 acres of waterfront land and 167 acres of water, and includes the National City Marine Terminal, Pepper Park, Pier 32 Marina, the Aquatic Center and pieces of public art.
San Diego, CA
Gloria announces effort to add more townhomes, cottages to San Diego neighborhoods
Mayor Todd Gloria announced an initiative Wednesday intended to expand housing options in neighborhoods by integrating small-scale residences such as townhomes, rowhomes and cottages into an area’s existing character.
The Neighborhood Homes for All of Us initiative is also intended to support community land trusts — nonprofit organizations that acquire land to create permanent affordable housing.
“Since Day 1 of my administration, I have been focused on building more homes that San Diegans can actually afford — and getting them built faster,” Gloria said at a news conference Wednesday. “‘Neighborhood Homes for All of Us’ is the latest piece of that puzzle. This innovative program will break down the barriers that have gotten in the way of building the type of housing that I believe is ideal for young families and first-time homebuyers for whom the dream of homeownership has long felt out of reach.”
Around 80% of land zoned for housing in the city is restricted to single-family homes, which continue to increase in price, Gloria said. And a significant portion of new housing being built consists of apartment buildings with primarily studio and one-bedroom units, leaving working-class families fewer and fewer options for homes.
Neighborhood Homes for All of Us is intended to increase the housing supply and allow community land trusts to keep housing affordable in disadvantaged communities for low- to middle-income families.
“San Diego is an incredible place to raise a family, and more families need the opportunity to do that in San Diego’s existing, highly desirable single-family neighborhoods where their kids can learn and play in a great community,” City Planning Director Heidi Vonblum said. “But today, that comes at a price that is out of reach for too many. Integrating more options for families requires careful and thoughtful planning, with input from existing and future community members across the city, to ensure these new home opportunities for San Diego’s families are built in ways that best enhance and benefit San Diego’s amazing neighborhoods.”
The initiative will roll out in two phases. In the first phase, beginning this week and continuing through next summer, San Diegans can help determine what the neighborhoods can look like. The public will be able to see renderings showing small-scale neighborhood homes within San Diego’s existing communities, along with new regulations that “provide a clear pathway for building these homes,” according to a statement from Gloria’s office.
Phase 1 will also include an open house and ways for the community to provide feedback and concerns.
Phase 2, scheduled for the second half of 2026, will be for city staff to develop regulations allowing for the building of more neighborhood homes in a way informed by the public feedback.
The initiative is partly funded through a Regional Early Action Planning grant from the San Diego Association of Governments.
San Diego, CA
Affordable housing project for San Diego Unified teachers moves forward
The first of five affordable housing projects for San Diego Unified School District teachers was approved on Wednesday night.
The school board voted unanimously in favor of working with the developer who bid on the project at the Instructional Media Center on Cardinal Lane. The Affordable Workhouse Housing project promises 100% affordability, with 108 one-, two- and three-bedroom units, and some surface lot parking.
“It’s a practical solution to a very real problem, and it sends a message that we are committed to stability, not just for employees but for the students,” one speaker said.
Board members say the project will be fully funded by the developer, DECRO Corporation based in Culver City, and that the estimated annual rent revenue is $125,000 dollars. It is expected to increase 2.5% each year.
Some in the neighborhood are concerned.
“We are one way in and one way out. We are built in a canyon,” neighbor Callie Grear said.
“Parking here is horrible,” neighbor Paul Grear said. “Everybody is parking in front of our street. I can’t even park in front of my house.”
“The safety of our neighborhood is in jeopardy with this plan,” neighbor Patricia Torres said. “We are already overcrowded. We are asking this board to reconsider building on this site.”
Despite the pushback, board members unanimously voted in favor of moving forward with the developer on this project. Unless exempt, it will first undergo city scrutiny. There are still four other locations still on which SDUSD wants to build.
A vote for housing on those other four properties has been postponed until January so that the school board can hold a workshop and appropriately question the developers that are bidding on those projects.
In all five projects, San Diego Unified hopes to build 555 units in the next 10 years.
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