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Trump comes to New Mexico, where Republicans are courting Hispanic voters hard 

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Trump comes to New Mexico, where Republicans are courting Hispanic voters hard 


Ten days ago, New Mexican Republican Ronnie Lucero posted on X before heading to a Trump golf resort in Miami to attend the Republican candidate’s Latino Summit. He wrote, “I am going to ask President Trump to come to New Mexico now that we are within the margin of error of flipping red.”

He says his conversation with Trump was maybe 15 seconds long, and he does not take credit, but when the rally was confirmed, Lucero was jubilant. He is the former chair of the Republican National Hispanic Assembly, and has the fervor of a convert.

“I was a Democrat,” he said. “I actually voted for Bill Clinton, and when George Bush became president, I voted for Bush. I voted for Obama his first election, and I voted against him in the second election.”

As he got more involved in politics he felt his values and his identity were pulling him to the right.

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“It became more clear to me that I was very conservative. And, you know, our values as a Hispanic community are very conservative.”

As former President Donald Trump stops in Albuquerque for a rally Thursday, his decision to call on New Mexico so close to the election might seem surprising. Polls suggest his Democratic opponent, Vice President Kamala Harris, is set to win by several points.

But Trump’s visit fits into a concerted effort. New Mexico is the state with the highest proportion of Hispanic voters, about 45%, coming from many backgrounds, including centuries-old families and recent immigrants. And Republicans are working to win them over up and down the ballot.

“The Republican Party of New Mexico has made a pretty strong effort to get more of the Hispanic representation in the party itself,” said Lucero, whose day job is selling used cars in Albuquerque.

For example, KUNM found that in the four state Senate races which Republicans lost by the smallest margin last time, the party is running Hispanic candidates this time around. And a report last year by the news outlet Axios found a record number of Hispanic New Mexicans running as Republicans for the state House of Representatives.

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Lucero says the party is working to appeal to Hispanic voters’ core values: family, culture, economic opportunity and freedom.

But of those, he says the most important argument right now is the economy. Hispanic households here are a bit more likely to be family households, and household income is lower than that of white families.

“So inflation is actually hitting our families a lot more,” he said.

He also said he makes arguments around public safety. The Albuquerque Police Department said last year that most victims and suspects of homicide are Hispanic.

Lucero says the campaign has been going door to door and holding events specifically focused on the Hispanic community. The New York Post reported last week that conservative groups are spending $5 million on Spanish-language ads here in the final stretch of the campaign.

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Lucero does not focus as much on issues like abortion, or the rights of transgender people. But some Hispanic Republicans do. Gabriel Ramos is running for state senator in Southern New Mexico, and he also switched sides after in 2019 joining a group of Democrats who voted to keep an abortion ban from the 1960s on the state’s books.

“The liberal/progressive movement that’s going on, I just didn’t agree with,” he said. “I just felt that I needed to become a Republican.”

He said the Democratic party has changed since it dominated the unions in the mining community in which he grew up.

If the miners were alive today, he said, “I don’t think that if they really looked at what the parties stood for, I don’t think that most of them would agree with most of the Democrat values.”

And the real reason for Trump’s visit might lie in a race where the candidates are vying ferociously for Hispanic voters: the 2nd Congressional District in southern New Mexico, which is nearly 60% Hispanic.

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Nationally, the race to control the House of Representatives is a toss-up, and this contest is one of the tightest in the country. Democratic candidate Gabe Vasquez, who is from a Mexican immigrant family, won by a whisker two years ago and insists he’ll win again.

“There’s a narrative that we are losing Latinos to the Republican Party, and to folks that say that in my district, I would say that that couldn’t be further from the truth,” he said.

He pointed out that a Hispanic outreach center that opened last election season, when Republican candidate Yvette Herrell was in office, in Albuquerque’s heavily Hispanic South Valley, and promised pizza parties and job fairs, has since closed.
“That was at a place where Republicans had a press conference and had vowed that they would do a better job of attracting Latino communities and Hispanic voters,” he said.

Herrell is running again this time and is expected to speak at the Trump rally. In an email statement to KUNM, Vianca Rodriguez, the Trump Campaign Deputy Director of Hispanic Communications, said, “The Trump campaign’s Latino outreach strategy is a comprehensive, all-hands-on-deck effort,” saying that Latino Americans for Trump staff are working in GOP offices in heavily Hispanic areas across Arizona, Nevada, and Georgia. She also referred to the Vice President as “Que Mala” (translation: how bad!) Kamala Harris.

Republicans looking for reasons to be optimistic in New Mexico have pointed to a recent poll that showed Harris with only a three point lead, though Source New Mexico reports that poll was conducted by a firm owned by Kellyanne Conway, a former spokesperson for Trump.

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State Representative Stephani Lord (R-Sandia Park) told Newsmax this week, “what I’m hearing in New Mexico is a lot of people that were not going to support Trump previously are totally on board with him. I’m talking about our Hispanic voters.”

She did not offer any evidence and most polls show Harris with a convincing lead. The chair of the Democratic Party of New Mexico, Jessica Velasquez, said her party has long done a better job representing the Hispanic community.

“You know, the Democratic Party has always had Hispanic candidates at the federal level for years,” she said. “The overwhelming majority of Hispanic state legislators in both chambers in Santa Fe are Democrats. There are only a handful of Hispanic Republicans.”

Still, KUNM spoke to a few Democrats who think their party needs to not take Hispanics for granted, like the former Democratic mayor of Las Vegas, Louie Trujillo.

“I’m surprised at how many Trump supporters there are in northern New Mexico,” he said. “Younger people, younger than me. Those are the Gen Z voters, who people were hoping to get out and capture that Democratic vote.”

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He remembers an enthusiastic Obama campaign in Las Vegas in 2008 and feels the national party could up its game in New Mexico today. In heavily Hispanic Mora County, County Commissioner Veronica Serna, another Democrat, also sounded a note of caution.

“Especially because it’s always been predominantly Democrat, I don’t think we can just assume that it’s going to continue being that way,” she said. “I think that, especially for the younger voters, they have a mind of their own.”





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New Mexico

What to know: Election Day 2026 in Rio Rancho

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What to know: Election Day 2026 in Rio Rancho


Polls are now open in Rio Rancho where voters are set to elect a new mayor and decide several key measures Tuesday.

RIO RANCHO, N.M. — Rio Rancho voters are set to elect a new mayor and decide several key measures Tuesday in one of New Mexico’s fastest growing cities.

Voters will make their way to one of the 14 voting centers open Tuesday to decide which person will become mayor, replacing Gregg Hull. These six candidates are running:

Like Albuquerque, Rio Rancho candidates need to earn 50% of the votes to win. Otherwise, the top two candidates will go to a runoff election.

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Regardless of who wins, this will be the first time Rio Rancho voters will elect a new mayor in over a decade. Their priorities include addressing crime and how fast the city is growing, as well as improving infrastructure and government transparency, especially as the site of a new Project Ranger missile project.

The only other race with multiple candidates is the District 5 city council seat. Incumbent Karissa Culbreath faces a challenge from Calvin Ducane Ward.

Voters will also decide the fate of three general obligation bonds:

  • $12 million to road projects
  • $4.3 million to public safety facility projects
  • $1.2 million to public quality of life projects
    • e.g., renovating the Esther Bone Memorial Library

The polls will stay open until 7 p.m.



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New Mexico

New Mexico Livestock Board accused of abuse of power in rancher, inspector feud

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New Mexico Livestock Board accused of abuse of power in rancher, inspector feud


LAS VEGAS, N.M. — The approaching desert dusk did nothing to settle Travis Regensberg’s nerves as he and a small herd of stray cattle awaited the appearance of a state livestock inspector with whom he had a 30-year feud.

This was Nov. 3, 2023, and, as Regensberg tells it, the New Mexico Livestock Board had maintained an agreement for almost a decade: Livestock Inspector Matthew Romero would not service his ranch due to a long history of bad blood between the two men. False allegations of “cattle rustling” had surfaced in the past, Regensberg said. 

A dramatic standoff that evening, caught on lapel camera video, shows Regensberg at the entrance gate of his ranch. Defiant, Regensberg says anyone but Romero can pick up the stray cattle he had asked state livestock officials to pick up earlier in the day. Romero, who is backed up by two New Mexico State Police officers, directs Regensberg to open the gate or he will be arrested.

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Travis Regensberg, rancher and contractor, practices his throw on a roping dummy in his barn in Las Vegas, N.M., on Feb. 17, 2025.



Unlawful impound?







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A small herd of Travis Regensberg’s cattle eat feed on his property in Las Vegas, N.M.

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The history

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Travis Regensberg takes a bag of feed out to his cattle followed by his dog Rooster in Las Vegas, N.M., on Feb. 17, 2025.



‘A matter of principle’







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Travis Regensberg gathers his rope while practicing his throw on a roping dummy in his barn in Las Vegas, N.M., on Feb. 17, 2025.


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New Mexico

William McCasland, retired general who led Air Force Research Laboratory, goes missing

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William McCasland, retired general  who led Air Force Research Laboratory, goes missing


A retired US Air Force general was reported missing in New Mexico, with authorities warning that medical concerns have heightened fears for his safety.

Retired Maj. Gen. William Neil McCasland, 68, was last seen around 11 a.m. Friday near Quail Run Court NE in Albuquerque, the Bernalillo County Sheriff’s Office said.

Officials said they do not know what McCasland was wearing or in which direction he may have traveled. The sheriff’s office has issued a Silver Alert.

“Due to his medical issues, law enforcement is concerned for his safety,” the sheriff’s office said.

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McCasland was a longtime leader at Kirtland Air Force Base in New Mexico and previously commanded Kirtland’s Phillips Research Site and Air Force Research Laboratory.

Col. Justin Secrest, commander of the 377th Air Base Wing at Kirtland, told the Albuquerque Journal that the base is coordinating with local authorities.

Retired Maj. Gen. William Neil McCasland, a longtime leader at Kirtland Air Force Base in New Mexico, has gone missing. United States Air Force
1st Lt. Steven McNamara (left) and McCasland cut the cake celebrating 100 years of heritage for the Air Force Research Laboratory at the Heritage Annex. Jim Fisher / United States Air Force
“Due to his medical issues, law enforcement is concerned for his safety,” the sheriff’s office said. Bernalillo County Sheriff’s Office

“Our thoughts are with his family during this difficult time,” Secrest said.

McCasland was commissioned in 1979 after graduating from the US Air Force Academy with a degree in astronautical engineering and held multiple leadership roles in space research, acquisition and operations, including work with the National Reconnaissance Office.

Authorities asked anyone with information about McCasland to text BCSO to 847411 or call the sheriff’s Missing Persons Unit at +1 (505) 468-7070.

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