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New Mexico-Based Vara Winery & Distillery Selects Jarvis Communications as PR Agency of Record in Sync with National Launch – Wine Industry Advisor

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New Mexico-Based Vara Winery & Distillery Selects Jarvis Communications as PR Agency of Record in Sync with National Launch – Wine Industry Advisor


Vara is a conduit for continuous creativity for these acclaimed winemakers and distillers who’ve proven they know the best way to coloration contained in the strains, and now wish to take the standard and specific it in a brand new, thrilling, and most significantly, scrumptious means. Vara launched domestically in 2016 and opened distribution in 2022 with a diversified portfolio of wine, glowing wine, vermút, cordials and spirits.

Historical past & Heritage

Based on the Nationwide Institute of Requirements and Know-how, the vara was “a regular of size with not so customary historical past.” Bodily, it was an oak stave used to measure timber which different from area to area and have become vital to agrarian land measurement in all of New Spain till the USA annexed all or a part of Texas, California, Nevada, Utah and Colorado from Mexico on account of the Treaty of Guadalupe Hidalgo in 1848. “At Vara, we’re breaking customary expectations of wine and spirits. We’re drawing parallel strains within the deviation and free spirit of the vara measurement, which was so prevalent within the early historical past of New Mexico. Just like the Vara unit of measurement, we’re going past the usual,” says founder Xavier Zamarripa.

The very first Vitis vinifera vines had been efficiently planted in what’s now generally known as New Mexico in 1629, 140 years earlier than being planted in California. First delivered to the area by Spaniards, the vines had been planted and cultivated at missions alongside the Camino Actual within the Rio Grande Valley. The grape Listán Prieto has been grown and harvested in New Mexico with out interruption for almost 400 years.

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Vara’s place is rooted on this historic wine path that traces viticultural pathways between Spain, New Mexico and California by means of its unique use of Spanish and Mediterranean varieties to make its wines, and Spanish meets high-desert affect for its spirits. Vara’s heritage mission is Viña Cardinal (named for the first vine within the Americas), a rosé aperitif wine produced from 100% heirloom Listán Prieto grapes sourced from New Mexico and fortified with grape spirit.

The Highway to Vara—Assembling an Artisan Collective

Vara was first conceptualized by artist Xavier Zamarripa and wine business veteran Doug Diefenthaler. The 2 assembled a gaggle of notables who would deliver each expertise and open minds to the novel thought of crossing borders and cultures, sourcing and mixing Spanish, Californian and New Mexican varieties. Bob Lindquist and Louisa Sawyer Lindquist, recognized for his or her dedication to Rhône varietals (Qupé) in addition to Spanish varietals (Verdad Wine Cellars) from the Central Coast of California, are companions and head winemakers. Famed winemaker Laurent Gruet, who put New Mexico on the map for wine manufacturing along with his conventional technique glowing wines, turned an investor in 2019 earlier than leaving his namesake vineyard to hitch the crew as glowing winemaker in 2020.  Scott Feuille was introduced on to collaborate as Vara Spirits’ head distiller in 2020. Feuille had beforehand launched his personal whiskey model, Taylor Garrett, partnering on that enterprise with Vara in 2019. After tasting his whiskies, the crew at Vara was so impressed by Scott’s uncooked expertise and progressive accelerated growing old strategies they requested him to hitch their rising circle of artisans and distill their merchandise. Additionally in 2020, after being launched to Vara by working within the tasting room, Djuna Benjamin was introduced on in manufacturing working her solution to Assistant Winemaker/Distiller, the place her background in mixology and biology has performed an important function in growing the botanical blends for each the Vara Excessive Desert Gin and the Vara brandies. Vineyard govt Kathryn Lindstrom joined the Vara crew as CEO in early 2022.

Winery Sources and Winemaking

Vara’s wines are sourced from thoughtfully chosen vineyards Spain, California, New Mexico and past. In Spain, Vara works with a cadre of remarkable and thoroughly chosen estates in Campo de Borja, Alt Emporda, Ribera del Duero and Montsant. In California, Vara focuses on Central Coast vineyards the place Bob Lindquist and Louisa Sawyer Lindquist have entry to small gem, high-quality vineyards in Edna Valley, Santa Maria Valley, Santa Barbara County and Paso Robles. For the American glowing wine, Laurent Gruet has gathered the very best of the very best cool coastal vineyards from the San Joaquin Delta to Santa Barbara. The heirloom, Listán Prieto, is harvested from the Mission Hills winery in Mesquite, New Mexico to make Vara’s heritage aperitif, Viña Cardinal. In keeping with the vineyard’s philosophy of honoring the historic connection of Spain to the American wine expertise, the Spanish varieties and Californian vineyards mix to provide intriguing and boundary-breaking blends that inform a narrative of each locations.

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Nodding to the agrarian historical past of the vara measurement, Vara’s winemaking begins within the winery. The Vara crew ensures that it efficiently displays and communicates to its grower companions the significance of farming for wholesome, balanced and expressive fruit. The fruit is hand harvested to supply the boutique producer give attention to particulars which might be finally mirrored within the winemaking. All Spanish wines are small tons shipped after fermentation to New Mexico for élevage. Every wine is fastidiously chosen and elevated by means of selections of growing old strategies and mixing. Vara’s winemakers honor the standard benchmarks of manufacturing and respect the protocols and processes that obtain these spectacular outcomes, whereas at all times seeking to curate a dynamic and sophisticated mix with an progressive twist on traditional strategies that go above and past in high quality, regardless of the supply or mix. Crucial function of the wines is that they’re at the start intentional—balanced, structured, with contemporary acidity—made to be loved over a great meal with good mates.

The Wines
Vara produces three tiers of nonetheless wine. The Cardinal line contains six varietal wines targeted on conventional Spanish grapes together with Viura (SRP $27), Garnacha Rosato (SRP $27), and the nationally distributed Garnacha (SRP $28), Tempranillo (SRP $30) and Albariño (SRP $30). The Cardinal line additionally contains Vara’s heritage mission, Viña Cardinal (SRP $32 500ml) which is an aperitif wine made within the historic model solely from New Mexico grown heirloom Listán Prieto grapes from the Mission Ridge Winery in Mesquite, NM. The wine is pressed and fermented off the skins and fortified with brandy.

Vara’s Especial tier wines showcases small-batch gems and features a white mix Blanco Especial (SRP $40, launching in 2023), a purple mix Tinto Especial (SRP $48), Mencia (SRP $40) and Carignan (SRP $34). The Especial wines are in restricted distribution by particular request, in addition to direct-to-consumer and thru the Vara tasting room. The apex of the Vara nonetheless wine portfolio is the Zingara (SRP $90), a reserve purple mix of Garnacha, Cariñena, Cabernet Sauvignon, Merlot and Syrah which shall be launched for the primary time in early 2023.

Vara additionally gives an thrilling portfolio of glowing wines. In late July 2022, acclaimed glowing winemaker Laurent Gruet will launch his first American glowing wines with a Spanish affect beneath the Vara label with the Silverhead line which incorporates the Silverhead Brut (SRP $25) and Silverhead Rosado (SRP $27), each of that are in nationwide distribution and out there to shoppers by means of the Vara tasting room and restaurant. Vara may even launch the Laurent Laurent line with a Blanc de Blancs (SRP $50) in 2023 and a particular Grand Reserve bottled as magnums (SRP $90) in 2024.

After many visits to Spain every year, the Vara crew was impressed to provide their very own model of the standard vermút (vermouth). Vara produces three which might be wealthy in botanicals and taste: Vara Vermút Seco (SRP $25) and Vara Vermút Dulce (SRP $25) are created with a proprietary mix of herbs and spices and fortified with brandy to an ABV of 16.5%. Vara Vermút Añejo Dulce (SRP $30) is produced utilizing solely New Mexico Listán Prieto fruit sourced from the Mission Ridge Winery in Mesquite, NM and blended with a proprietary mix of choose fragrant botanicals that are gently aged.

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The Spirits

Vara produces gin, rum and brandy as part of its distillery program which is overseen by Head Distiller Scott Feuille and Assistant Distiller Djuna Benjamin. Vara’s distilling course of begins with the very best main supplies out there: grapes from New Mexico, grain from the valleys of Colorado’s western slope, and molasses from the cane fields of Louisiana. First impressed by Mediterranean gins, the Vara Excessive Desert Gin options conventional Spanish botanicals in addition to herbs and aromatics from New Mexico’s excessive desert. Once more, crossing boundaries and cultures. The rum pays homage to the Spanish affect on the rum manufacturing all through Latin America and the Caribbean. Within the brandies, Vara has set its sights on producing an American brandy within the conventional kinds of solera aged Brandy de Jerez.

A retired naval aviator and industrial airline pilot, Scott Feuille, sees the world from a unique perspective. As Head Distiller, Scott has instilled an consideration to element, robust technical method, and skill to step exterior conference at Vara’s Distillery. He delivered to Vara his progressive growing old course of. Scott, together with Djuna and the manufacturing crew, distill all Vara spirits (aside from the Advantageous Spanish Brandy) in Albuquerque utilizing a 1,000-liter hand-hammered and hand-soldered copper alquitara (pot stills) from Hoga Stills of Spain. The handcrafted Rum Añejo, Excessive Desert Gin, and Vermut Añejo all use Feuille’s all-natural accelerated oak growing old know-how. This purely pure bodily course of makes use of no components or flavorings to attain exactly the identical bodily and chemical reactions that happen in historically aged spirits after years in barrel. The breakthrough know-how is way extra sustainable, using lower than 1 / 4 of the wooden consumed with conventional cooperages. The consequence rivals even the very best barrel-aged taste profiles.

The flagship spirit of Vara Distillery is the Excessive Desert Gin (SRP $40 750ml), which is produced from the best high quality, New Mexico grape spirit distilled with a proprietary mix of botanicals together with juniper, coriander seed, and excessive desert New Mexico sage, amongst others. Vara additionally produces two rums: a Rum Blanco (SRP $35 750ml) and a Rum Añejo (SRP $40 750 ml).

Vara produces three brandies, a Holandas Tradicional Artisanal Immature Brandy Paso Uno (SRP $35 1L), the Advantageous Spanish Brandy (SRP $50 750ml) aged for 3 years in Spanish Solera and 6 months in Spanish brandy casks and the Advantageous Alembic Brandy Solera Reserva (SRP $45 750ml) aged for 2 years in oak casks and 6 months in Spanish brandy casks.

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Visiting Vara Vineyard & Distillery

The Vara tasting room is situated at 315 Alameda Blvd NE in North Albuquerque. The environment is exclusive and various with an industrial fashionable feeling inside and a spacious patio and garden exterior to observe the awe-inspiring sunsets. The tasting room gives Vara wine and spirits tastings, in addition to a bunch of scrumptious cocktails, together with cold and warm tapas, occasional stay music and even the uncommon breakout of Flamenco dancing. Reservations are advisable and will be made through OpenTable or by calling 505.898.6280.

The Vara tasting room is open for tastings Tuesday by means of Sunday 11:00 a.m.-4:00 p.m. and eating Wednesday by means of Saturday 4:00 p.m.-8:00 p.m. Throughout tasting hours, Vara gives wine tastings in addition to its full beverage choice, with guided tastings hosted Tuesday-Friday twice a day at 11:30 a.m. and 1:30 p.m. Eating hours present a small tapas menu for walk-ins and desk reservations. To view probably the most up-to-date menu please go to: https://varawines.com/menus/

Later this summer season, Vara shall be opening a second tasting room referred to as Vara Vinoteca in Santa Fe, New Mexico. The brand new house will function wine and spirits tastings, eating choices and an enthralling outside patio within the coronary heart of the Santa Fe Historic Plaza.

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New Mexico

Advocates want New Mexico to track climate change’s impact on public health • Source New Mexico

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Advocates want New Mexico to track climate change’s impact on public health • Source New Mexico


Health care advocates and officials will renew efforts to track harm to New Mexicans’ health from climate disasters in the forthcoming legislative session.

Healthy Climate New Mexico, a nonprofit collective of health care professionals concerned about climate change, and nine other groups back two proposals to improve preparedness and adaptation to extreme weather driven by human-caused climate change.

The first would beef up a climate health program at New Mexico Department of Health to track health impacts from heat, wildfire smoke, drought, flooding, dust and severe storms. The second is a proposal to offer grant funds for local and tribal governments to better respond to weather disasters.

“Our bills are focused on adaptation and resilience, preparedness and collecting data, which is  essential in really knowing who’s at highest risk and where the solutions need to be applied, said Shelley Mann-Lev, the nonprofit’s executive director, who has decades of public health experience in New Mexico.

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Both require state funds. First, there’s $1.1 million for a climate health program to fund additional staff for the Department of Health; implement more warning systems; and increase communication between the department, the public and other state agencies.

The request for the Extreme Weather Resilience Fund would be $12 million. Advocates have said they’ll introduce two bills with sponsors in both the House and Senate, but neither was filed as of Friday, Jan. 10.

This would be the third time similar proposals have been brought before lawmakers, and Mann-Lev said there’s been increased support from both the governor’s office and members of the legislature.

A spokesperson from the New Mexico Department of Health declined to comment, saying it’s  policy to not speak about legislation proposed by outside groups. A spokesperson from the governor’s office declined to comment since the bills have not been formally introduced.

Sen. Liz Stefanics (D-Cerillos), who plans to sponsor the Senate legislation, and has introduced it before, said there seems to be more momentum and concern around the issues.

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‘Beyond the body counts’ 

Other groups supporting the bill include Albuquerque Health Care for the Homeless, New Mexico Voices for children, four public health groups, including the American Lung Association, and two climate organizations.

Advocates note that climate disasters already harm and kill New Mexicans. Deaths and injuries from extreme heat are rising; floods across the state, including Roswell, raise concerns for mold development; smoke from wildfires harms lungs, especially for children and the elderly.

Preventable heat injuries and deaths rising in New Mexico

Stephanie Moraga-McHaley ran the environment health tracking program at the New Mexico Department of Health until her retirement in 2024.  She supports the bill because it could expand the current program, which tracks the raw numbers of deaths and injuries.

“There’s just so much that needs to be done besides the body counts,” said Stephanie Moraga-McHaley, who retired from the health agency in March. “We need to get some action in place, some coordination with other departments and communities in need.”

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Current numbers of impacted people are an undercount, said Nathaniel Matthews-Trigg, a Healthy Climate New Mexico board member and public health researcher.

Matthews-Trigg said New Mexico health officials have made improvements in tracking the number of heat injuries and deaths – which are difficult numbers to pin down – but there needs to be more funding and staff on board.

“We know from emergency department visits that they’re increasing dramatically due to extreme heat,” Matthews-Trigg said. “But, we also know how we’re tracking these is really just giving us a sliver of the actual impact of heat on our communities and on health.”

He said climate disasters pose the “greatest public health threat in our lifetimes,” and warned that impacts will only worsen if heating from fossil fuel emissions doesn’t slow.

“It’s not going to go away,” he said. “And we’re flying blind, without the surveillance.”

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New Mexico

New Mexico supreme court strikes down local abortion pill restrictions

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New Mexico supreme court strikes down local abortion pill restrictions


The New Mexico supreme court late on Thursday ruled against several local ordinances in the state that aim to restrict distribution of the abortion pill.

In a unanimous opinion, the court said the ordinances invaded the legislature’s authority to regulate reproductive care.

“Our legislature granted to counties and municipalities all powers and duties not inconsistent with the laws of New Mexico. The ordinances violate this core precept and invade the legislature’s authority to regulate access to and provision of reproductive healthcare,” the court wrote in its opinion by the justice Shannon Bacon.

It declined to address whether the ordinances violated the state’s constitutional protections.

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Abortion is legal in New Mexico, which has become a destination for women seeking abortions from Texas, especially, and other states that have banned the procedure following the US supreme court ruling in 2022 ending a woman’s constitutional right to abortion and handing powers over the issue to individual states.

Following that ruling, leaders of New Mexico’s Roosevelt and Lea counties and the towns of Clovis and Hobbs, all on the Texas border, passed ordinances seeking to stop abortion clinics from receiving or sending mifepristone, a pill taken with another drug to perform a medication abortion, and other abortion-related materials in the mail. Medication abortions account for more than half of all US abortions. Last June the supreme court upheld access to the drugs.

The ordinances invoked the federal Comstock Act, a 19th-century “anti-vice” law against mailing abortifacients, which are drugs that induce abortion, and said that clinics must comply with the law.

Under Roosevelt county’s ordinance, any person other than a government employee could bring a civil lawsuit and seek damages of at least $100,000 for each violation of the Comstock Act.

The New Mexico supreme court admonished this, saying that creating a private right of action and damages award was “clearly intended to punish protected conduct”.

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The state attorney general, Raúl Torrez, praised the court’s ruling on Thursday, saying that the core of the argument was that state laws pre-empted any action by local governments to engage in activities that would infringe on the constitutional rights of citizens.

“The bottom line is simply this: abortion access is safe and secure in New Mexico,” he said. “It’s enshrined in law by the recent ruling by the New Mexico supreme court and thanks to the work of the New Mexico legislature.”

The New Mexico house speaker, Javier Martínez, called access to healthcare a basic fundamental right in New Mexico.

“It doesn’t take a genius to understand the statutory framework that we have. Local governments don’t regulate healthcare in New Mexico. It is up to the state,” the Albuquerque Democrat said.

Opposition to abortion runs deep in New Mexico communities along the border with Texas, however, which has one of the most restrictive bans in the US.

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But Democrats, who control every statewide elected office in New Mexico and hold majorities in the state house and senate, have moved to shore up access to the service.

In 2021, the New Mexico legislature repealed a dormant 1969 statute that outlawed most abortion procedures as felonies, ensuring access to abortion even after the Roe v Wade reversal.

And in 2023, the Democratic New Mexico governor, Michelle Lujan Grisham, signed a bill that overrides local ordinances aimed at limiting abortion access and enacted a shield law that protects abortion providers from investigations by other states.

In September, construction began on a state-funded reproductive health and abortion clinic in southern New Mexico that will cater to local residents and people who travel from neighboring states.

The new clinic should open in 2026 to provide services ranging from medical and procedural abortions to contraception, cervical cancer screenings and education about adoptions.

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It was not immediately clear whether the ruling can be appealed in federal court. The New Mexico supreme court opinion explicitly declined to address conflicts with federal law, basing its decision solely on state provisions.

The Texas-based attorney Jonathan Mitchell, a former Texas solicitor general and architect of that state’s strict abortion ban, said he looked forward “to litigating these issues in other states and bringing the meaning of the federal Comstock Act to the supreme court of the United States”.

Reuters and the Associated Press contributed reporting



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Alec Baldwin sues New Mexico prosecutors, investigators for civil rights violations

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Alec Baldwin sues New Mexico prosecutors, investigators for civil rights violations


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Alec Baldwin, whose involuntary manslaughter case was dismissed last summer over suppressed evidence, is taking the fatal 2021 “Rust” set shooting back to the court room.

The actor on Thursday filed a civil lawsuit in Santa Fe County District Court alleging prosecutors violated his civil rights and defamed him. The defendants named in the filing included special prosecutor Kari Morrissey, personnel within the district attorney’s office for New Mexico’s First Judicial District and members of the Santa Fe County Sheriff’s Office.

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The complaint detailed Baldwin’s claims that prosecutors and investigators “conspired to procure a groundless indictment against Baldwin” by not following the proper criminal process and also intentionally kept exculpatory evidence from the defense.

In a statement to USA TODAY, Morrissey said, “In October 2023 the prosecution team became aware that Mr. Baldwin intended to file a retaliatory civil lawsuit. We look forward to our day in court.”

USA TODAY has reached out to lawyers for Baldwin as well as the DA’s office for comment. The sheriff’s office declined to comment.

Last summer, Baldwin’s lawyer Alex Spiro forewarned the sheriff’s office and prosecutor in letters sent to the parties on July 12 to preserve evidence for “potential for future litigation,” according to copies obtained at the time by USA TODAY.

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The actor and producer’s attorney advised Morrissey and Santa Fe County Sheriff Adan Mendoza to preserve all “devices, hard drives, emails, text messages, and other electronic communications” in addition to “documents, records, electronically stored information (‘ESI’), and other materials and data existing in any form whatsoever, that are actually or potentially relevant or relate in any way to the investigation(s) and/or prosecution(s) conducted by the State in connection with the death of Halyna Hutchins.”

The filing comes nearly six months after First Judicial District Judge Mary Marlowe Sommer abruptly dismissed the criminal case against Baldwin on the grounds that prosecutors and law enforcement withheld evidence that might be favorable to the actor’s defense. In October, she upheld her dismissal; though prosecutors appealed the judge’s decision in November, they withdrew the notice of appeal the following month.

Baldwin’s criminal charge stemmed from an Oct. 21, 2021, incident in which Baldwin’s prop gun, which he said he’d been told did not contain live ammunition, discharged during a rehearsal for the movie, killing 42-year-old cinematographer Halyna Hutchins and wounding director Joel Souza.

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‘No verdict’ can ‘undo the trauma’ of criminal case against Alec Baldwin, lawsuit says

Baldwin’s legal complaint accused New Mexico investigators and prosecutors of being ” blinded by their desire to convict Alec Baldwin for all the wrong reasons, and at any cost, for the October 2021 accidental shooting of Halyna Hutchins.”

“Defendants sought at every turn to scapegoat Baldwin for the acts and omissions of others, regardless of the evidence or the law,” the filing continued.

Baldwin seeks a jury trial and an award of financial compensation for his “injuries suffered” as well as punitive damages against the defendants.

“Defendants must now be held accountable for their malicious and unlawful pursuit of Baldwin,” the lawsuit states. “Although no verdict in this civil case can undo the trauma the State’s threat of conviction and incarceration has inflicted, Alec Baldwin has filed this action to hold Defendants responsible for their appalling violations of the laws that governed their work.”

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Why was Alec Baldwin’s involuntary manslaughter case dismissed?

The conclusion of Baldwin’s case with the state of New Mexico arrived more than two years after the on-set tragedy. Sommer dismissed the charge with prejudice, meaning prosecutors cannot refile the same claim.

Baldwin’s lawyers alleged in their filing that Santa Fe sheriffs and state prosecutors “concealed” evidence that could be linked to the source of the bullet that killed Hutchins. Prosecutors and sheriffs argued the evidence had no relevance or value to Baldwin’s case.

The judge reprimanded Morrissey and her team as “they have continued to fail to disclose critical evidence to the defendant.”

“The state’s willful withholding of this information was intentional and deliberate,” Sommer said. “If this conduct does not rise to the level of bad faith, it certainly comes so near to bad faith as to show signs of scorching.”

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Testimony revealed withheld evidence in ‘Rust’ case

On July 12, Baldwin’s lawyers said the Santa Fe County Sheriff’s Office was in possession of live rounds they argued might be connected to the one that killed Hutchins but failed to list them as evidence in the “Rust” investigation file or disclose their existence to defense lawyers.

On July 11, testimony revealed Troy Teske, a friend of “Rust” armorer Hannah Gutierrez-Reed’s stepfather, had delivered Colt .45 live rounds to the sheriff’s office on March 6. Baldwin’s team claimed this was evidence that could have established a connection to Seth Kenney, the prop supplier for “Rust.”

Baldwin’s attorneys alleged the rounds were evidence that the bullet that killed Hutchins came from Kenney. Kenney has denied supplying live ammunition to the production and has not been charged in the case.

Baldwin’s team has blamed Gutierrez-Reed, who is serving 18 months in prison for involuntary manslaughter, and first assistant director Dave Halls for negligence that led to Hutchins’ death. Meanwhile, prosecutors argued Baldwin handled the gun irresponsibly, exhibited “bullyish behavior on set” and changed his story to cast blame on others.

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Contributing: Andrew Hay, Reuters



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