Montana
Montana Roofing Leaders Breaking Barriers and Building a Brighter Future
Montana
has its fair share of unique roofing challenges. Seasonality limits
timelines, while the varying landscapes and climates demand resilient
roofing systems. However, the expansive state also faces challenges that
roofing contractors everywhere understand.
Labor shortages
continue to hamper roofing companies, compounded by the difficulties of
recruiting younger generations more interested in being “influencers”
than climbing onto a roof. But in the Treasure State, two gems are
shining in the Montana Roofing Association’s crown, which indicates a
bright future for the industry.
At its 35th annual convention in
January, the MRA chose Morgan Thiel and Rachel Hoover as its president
and vice president, respectively, marking the first time in the
association’s history women held both roles. The move represents the
association’s desire to see the next generation lead the way and an
increased effort to make roofing more inclusive.
“I feel like
we’re in a unique space where we’ve both come from companies that have
really championed women – about half of my company is women,” Hoover
said. “I think that we’re seeing the desire to have more women in the
space because of the unique things we bring.”
Thiel and Hoover participating in the 2024 National Women in Roofing Days in Las Vegas. Photos courtesy of Rachel Hoover.
Madams President and Vice President
Thiel
is a third-generation roofer — her father and uncle co-own Thiel Bros.
Roofing in Sidney, Mont., and she grew up working at the family business
during summers, something she continued to do in college. After
finishing her post-secondary education, she returned to work full-time
in 2018.
Her official title is project coordinator, but she dons
several hats in the company, whether handling project paperwork, running
machines or working on a roof.
“I felt very welcomed at every
level in this industry. And I think that’s a really good sign moving
forward,” Thiel said. “I know a lot of women did push through more
uncomfortable times for us to kind of get where we are, but yeah, I
think that’s a really positive direction that the roofing industry is
going.”
Thiel Bros. Roofing is also a founding member of the
Montana Roofing Association. As a result, Thiel attended MRA conventions
as a child, especially when her parents ran the events. Two years after
joining the company full-time, some of the members asked if she would
join the MRA’s convention committee. She took them up on the offer,
continuing a family legacy.
A year after that, Thiel became vice
president of the MRA, a position she held for three years until she
became president in 2024.
Hoover’s journey into roofing began two
years ago when she joined Ace Roofing in Wilsall, Mont., as its director
of marketing. However, it’s not her only connection to the industry.
Hoover’s grandfather owned a roofing company in Montana, which was also a
founding association member.
“It was really fun [connecting] with Morgan’s dad and uncle and hear stories about my grandpa,” Hoover said.
Ace
Roofing’s founder and president, Jake Magalsky, had served as president
of the MRA. In 2023, he asked Hoover if she would serve on the
association’s convention committee. Hoover was glad to step into the
role, where she worked alongside Thiel. When Thiel became president,
Hoover was elected vice president and chair of the convention committee.
Her
experience with event marketing, sponsorships, developing growth
strategies and community involvement through Ace Roofing have made her
an asset to the MRA.
“I’m not the one putting roofs on, but it’s an important role and something that I really enjoy doing,” Hoover said.
Although Thiel and Hoover may be a minority in the roofing industry, the duo’s rise to the top leadership positions is no fluke.
“I
think that the members that voted us in obviously see the value in
having some newer people that maybe are a little bit more innovative or
looking at [how] we can change things to make things better,” Hoover
said.
The Montana Roofing Association’s annual golf outing benefits its Cameron Sauter Memorial Scholarship. The program has granted more than $40,000 in scholarships since 1994.
Promoting Diversity and Inclusion
Changing
things for the better includes bringing more women into the workforce.
According to the National Roofing Contractors Association, in 2019,
women made up approximately 2% of the roofing labor force, one point
more than a decade earlier.
“A lot of people don’t really know
about it as an option,” Thiel said. “We’re from a small town in a remote
area, but a lot of people don’t really even know what we do or what
working at a roofing company looks like until they come and try it out.”
In
addition to the MRA initiatives, a Montana-Wyoming chapter of National
Women in Roofing is slowly but surely growing in membership. Thiel, who
heads the chapter, expressed that there can be difficulties bringing
people together in such a massive state, but the efforts are paying off.
“We
try to get a women’s lunch going at all our MRA events to grow that,”
Thiel said. “It’s incorporating those events to give women a place in a
[fairly] male-dominated industry.”
Thiel and Hoover emphasize
education as one of the cornerstones of their approach, drawing
inspiration from groups like the NRCA. Among their strategies are
reaching out to people seeking a different career and working with
schools to present roofing as a viable career path.
“Women are
really good with technical details and tend to be better at taking care
of paperwork and reports along with running a lot of the machinery we
operate that is more detail-oriented, so there are definitely companies
looking for women for specific roles,” Thiel said.
Looking to the Future
The
efforts go beyond gender. The MRA is pursuing ways to reach other
minorities in roofing and younger generations. This has included
bringing guest speakers to its conventions and seeking information and
resources from manufacturer partners.
“It’s shifting the
perception away from ‘it’s a summer job’ to a legitimate career path,
not just for women, but for men too,” Hoover said. “Most of the people
in our organization didn’t think they were going to go into roofing, and
they found a place and they made a good career out of it.”
Technology,
as a solution for making roofing more efficient with fewer workers,
continues to gain steam, though the construction industry is
traditionally a late adopter. Montana’s diverse landscape and remote
locations mean roofing companies vary wildly in what products they use,
whether on the roof or in the office, so making suggestions to MRA
membership isn’t one-size-fits-all.
“Everyone is struggling with
workforce issues these days, so this is just one way we’re looking to
solve that issue,” Thiel said.
Thiel admits her company might be
“behind the curve” in implementing technology but understands why —
companies with more extensive legacies have innate understandings of how
their operations work, so the urge to modernize can become an
afterthought.
“We’re pretty much always looking for something that
can work for us; it’s been a bit of a challenge finding programs that
will fit what we do, specifically us because, since we’re in such a
remote area, we do a lot of different things to serve our region,” Thiel
said.
By comparison, Ace Roofing has adopted various software
programs to streamline its operations. However, Hoover cautions that
companies must ensure they’re not bringing on tech simply because it is
new.
The duo points out that adopting technology is more than
using modern software and drones. The latest gadgets, tools and
equipment make roof applications easier than in past decades, and as
more advancements to roofing products hit the market, equipping crews
with them can make the job more appealing to those who perceive it as
grueling work.
“I think the other part of it, too, is I think
we’re all a bit unique. [Ace Roofing has] a fairly young team,
millennials and some Gen Z, so I think those generations are very eager
to implement new technology if it means working smarter, not harder,
which is great,” Hoover said.
The association’s approach to
tackling all these issues is multi-pronged. For instance, Hoover said
the MRA’s political committee has been active, meeting with state
lawmakers and representatives as recently as last March to garner
support for the industry.
“I think we’re involved in things on
multiple levels, making sure we’re serving the roofers of Montana and
serving our industry the best we can,” said Hoover.
Of course,
it’s not all work and no play for the MRA. The association holds an
annual golf tournament to support its scholarship and is hosting its
third annual fishing trip at Flathead Lake in July.
As they lead
the MRA into the future, Thiel and Hoover are grateful for the
association and the support they’ve received from its membership. Both
readily seek advice to fill the gaps in their knowledge.
“We have a
lot of older members who have been around a long time and have a great
deal of knowledge, experience, and wisdom that guide us a lot,” Thiel
said. “We have a lot of people who have grown up, like me, [as] children
of founding members that are in leadership positions now, which is cool
to see, and then we also have quite a few new people stepping in … it’s
cool to see different perspectives from different groups.”
Hoover agreed that having that depth of information has been invaluable.
“I
feel like they’ve really kind of taken us under their wing; they’ve
been mentoring us and giving us advice on the things that work [and] the
things that haven’t, and it’s just been such an amazing wealth of
knowledge,” she said.
Montana
Montana cowboys help build trauma ranch for Israeli soldiers
The hills of the northern Judean Desert will soon turn yellow and dry. For now, they are covered in green bloom, dotted with bursts of purple and yellow wildflowers, butterflies hovering above them. From a hilltop in the Binyamin region, where Ruthy and Haim Mann run their therapeutic horse ranch, the view opens wide: the Moab Mountains to the east, the Binyamin hills to the north, Wadi Qelt plunging dramatically toward the Jordan Valley and the northern Dead Sea. At moments, when the haze lifts, Herod’s winter palace can be seen in the distance on the other side of the wadi.
Biblical history feels at home here. Philistines and Crusaders, Babylonians and Hasmoneans, Assyrians, Byzantines and Seleucids all passed through. Joshua, Saul and Jonathan fought nearby. David hid in these hills. On one of the mountains opposite us, the Good Samaritan once passed, refusing to ignore a wounded man lying by the roadside and bandaging his injuries.
The desert has seen much. But a band of real-life cowboys from Montana, pointed boots, wide-brimmed hats and oversized belt buckles, is new even for this landscape. But a band of cowboys who wear Tzitzit (fringed ritual garment), bless bread with the Hebrew “hamotzi,” keep Shabbat and study the weekly Torah portion, though they are devout Christians, is new for me as well.
They define themselves as Christian Zionists. Not an official denomination, more a small, independent current on the margins. They have no church of their own. “But it’s growing,” said Zach Strain.
When I ask Yoss, short for Yosef, Strain and Jedidiah Ellis why they wear blue Tzitzit attached to their belts, Yoss quotes the Book of Numbers, Chapter 15, Verse 39. “That’s the longest I’ve heard him speak since they got here,” Haim Mann jokes.
4 View gallery
Ruthy and Haim Mann, the ranch owners
(Photo: Alex Kolomoisky)
On a recent Monday morning, the small group of five men and three women is already at work. Bethany Strain and Lily Plucker haul wheelbarrows of stones, Lily’s three-month-old son, Jethro, strapped to her chest. Her husband, John Plucker, the group’s unofficial leader, builds the wooden ceiling of what will soon become a resilience and support center for soldiers coping with PTSD at the edge of the ranch.
Yoss and Jedidiah work on the stone wall of the riding arena. Promise Strain washes laundry by hand facing the desert view. Eliora Ellis saws a wooden beam. Zach, who stands nearly 6-foot-7, reinforces the stable fence. They work in near silence, focused, as if fulfilling a commandment.
By profession, Zach trains horses and riders for the film industry, primarily for Westerns, and has appeared in some of them himself. He worked on the TV series “Yellowstone.” When I try to draw him into Hollywood gossip about Kevin Costner, but since there is a biblical injunction against gossip, all I can get out of him is that the horses on the series were the finest and most expensive available. They are reserved, almost shy. They speak sparingly. They appear unaccustomed to social company. Montana is about 18 times the size of Israel with roughly one-tenth its population. The nearest neighbor can be miles away. In the photos they show me, each home looks like it could have stepped straight out of the cast of “Little House on the Prairie”, except for one detail: a giant Star of David mounted on the Strain family home.
All of them are related. Zach, Yoss and Promise Strain are siblings (the fourth brother, Ezekiel, left yesterday). Jedidiah and Eliora are married. Yoss is married to Bethany, John Plucker’s sister. Plucker is married to Lily. It is their last day in Israel, and they seem determined, more than anything, to make the most of every remaining moment. This is their last day, though not their first visit. For most of them, it is their fourth or fifth trip, and never a vacation. They come to work.
Ruthy and Haim Mann, the ranch owners, are Israeli cowboys in their own right. Boots, hats and wide brims included. Haim, a lawyer by training, also carries a handgun. They live in the settlement of Alon, part of a cluster of three Jewish communities northeast of Jerusalem, which includes mixed, religious and secular residents living side by side. “It works beautifully,” Haim says. The population is largely middle-class.
Indeed, although several flashpoints of the Israeli-Palestinian conflict, including Khan al-Ahmar, lie not far from here, this specific area, located in Area C of the West Bank, is quiet and calm. Not quite Montana, but they manage with what they have.
4 View gallery
Riding against the backdrop of the new treatment center
(Photo: Alex Kolomoisky)
Both are remarried. Together they have two daughters, along with four children from Haim’s previous marriage and two from Ruthy’s, and they are grandparents to five grandchildren. Thirteen years ago, they founded a small therapeutic horse ranch. (“We’ve always loved horses,” they say). Ruthy handles treatment, working with teens with autism, motor and social challenges and trauma. Haim manages the horses. Five years ago, they were told to evacuate their original site. “We gave service to the whole community and got a punch in the stomach in return,” Ruthy said. With assistance from the Settlement Division, they relocated to the current hilltop. Haim closed his law office, Ruthy left her job at the Biblical Zoo in Jerusalem, and they committed fully to the ranch, which officially opened to the public about six months ago. Five dunams, 13 horses and a sweeping biblical landscape. Beyond routine therapy for local youth, the ranch increasingly served teens who had left the ultra-Orthodox community, including girls who were victims of sexual abuse, “even at ages 12 and 13”, sometimes within their own families.
About two years ago, they began hosting a joint Passover Seder for dozens of such teens. “The at-risk girls,” Ruthy says, “taught us a great deal about treating trauma.” That knowledge, regrettably, soon became urgently necessary. When war broke out after the October 7’s Hamas massacre, activity at the ranch halted. Ruthy began treating evacuees from southern Israel housed in Dead Sea hotels. “Everything there was terrible,” she says. At first, the therapy sessions were held in the hotels, without horses, using smaller animals instead. Over time, families began coming to the ranch to ride. “We started with 20 families. Within a month, 150 were coming,” she said.
Soon after, soldiers began arriving, some physically wounded, others psychologically scarred. “It started with soldiers who rode with us as kids,” Haim said. “They enlisted, went to fight and were injured. They came back to us to rehabilitate, to regain control over their lives.”
The need, they say, is immense while the supply is limited. Many soldiers from the West Bank have been killed or wounded, disproportionately to their share of the population. “But in all of the West Bank,” Ruthy says, “there isn’t a single ranch like this. There is a resilience center in Binyamin, but not everyone is suited to sitting in a closed room talking to a therapist about their feelings. It’s also a community that is less inclined to ask for help. Still, many people need precisely this kind of therapy, with horses, out in nature.”
4 View gallery
Building a wooden ceiling on their last day in Israel
(Photo: Alex Kolomoisky)
Demand is surging. “We feel the shockwaves of the psychological injuries from the war starting to hit with tremendous force,” Ruthy said. “It’s not just ripples. It’s a tsunami.” Everything mental health experts warned about during the war, that once it ended and there was no longer anything to suppress or conserve strength for, a major wave of psychological casualties would follow, is unfolding before the Manns’ eyes. “You feel it everywhere,” Haim adds. “In rising divorce rates, in pent-up violence. We know that what isn’t treated today will worsen tomorrow. The country has to confront this by building more resilience centers, otherwise we’ll be carrying it for years. “And it’s not like the trauma of October 7 is going to disappear anytime soon. We’ll be living with it for years.”
“There are other injuries that aren’t being talked about enough,” Ruthy says. “For instance, girls who were already in very difficult circumstances before October 7 and had just started to rebuild their lives, only for the war to shift attention elsewhere and leave them sidelined.” There are also many patients with older wounds and traumas that resurfaced, but there isn’t enough time, enough therapists or enough resources to reach them.” The sound of a bell rings out to announce lunch. The group gathers in the ranch’s main building for a modest meal of white rice and a tough steak. They recite a blessing over the food and eat in silence.
Word of the group’s arrival reached Haim as well. “I wanted to thank them, in my name and on behalf of the Jewish people. I offered them a day of horseback riding in the area. They came here and fell in love. We fell in love with them, too.” The group stayed at the ranch for three months, building everything by hand. “They were like a miracle for us,” Haim says. “We didn’t have a dime.” This latest visit, about a month long, focused entirely on constructing the new center.
Zach first visited Israel in 2014. This is his fourth trip. “It was very important for me to come help, to build and strengthen Israel,” he said. “Israel is the light of the world, maybe even the foundation of the world. I don’t know how to explain it, but when you’re here, you feel it.”
What does it mean to be a Christian Zionist?
“Some people call us that. Maybe it’s accurate,” he said. “We don’t have definitions.”
How do you define yourself?
“We don’t spend much time defining it. We’re somewhat different. We just go by the Bible. We’re not part of any church. It’s not really a movement. Nobody knows us. It started with our family, and people joined.”
I watch a video of a Shabbat meal at the family home in Montana: Kiddush over wine, Sabbath songs and a reading of the weekly Torah portion. They look a bit like the Amish. “We are not evangelicals”, he insisted. “We’re not trying to convert anyone. And I don’t even understand why I would need to convert anyone.” “We’re not evangelicals,” Bethany says as well, “but we’re fairly close to that.”
Zach, have you noticed a change in Israel compared to your previous visits?
“Since the war, I think people have come to see more clearly how deep and destructive evil can be. In America, it’s created a serious division. Many think Israel shouldn’t exist. That’s what’s being taught in schools today. They don’t know what’s happening here.”
That’s what they’re teaching in schools?
“We didn’t attend public schools,” he says. “Our parents pulled us out because they were teaching us lies.”
Zach also refers to John Plucker as the group’s unofficial leader. “I go where John tells me,” he explains. The fact that Plucker is 12 years younger does not seem to matter. The Strain and Plucker families have known each other for years and are closely connected. Two of the Plucker daughters are married to two of the Strain sons.
“‘Unofficial leader’ is a good definition,” agrees John Plucker, 27.
Are you really a cowboy?
“Yes. That’s how I grew up, on a traditional ranch with horses and cattle and everything. Today I’m an independent contractor and run a construction company. There’s not much money in ranching. It’s more of a lifestyle. I want to work a few more years and buy some land.”
Plucker does not define himself as a Christian Zionist. “I’m just a regular Christian,” he says. “But I see Israel the same way they do, and we believe the same things, so maybe I am a Christian Zionist? I don’t know. Honestly, I don’t really care.”
4 View gallery
The cowboys in Montana fields
(Photo: Courtesy)
So why did you come?
“The Strains have been coming for years, and they convinced me. We all love Israel very much. The first time I was here was after COVID, and it was incredible. HaYovel brought us. They believe God gave this place to the Jewish people. Here I learned a lot about redemption. You can see it happening in real time. It’s powerful. You learn much more here than just by reading the Bible.”
The last time he came was in November 2023. “They brought us to work in Shiloh, harvesting olives. The moment I came to the ranch, I fell in love, even though there was nothing here yet. My background is ranching and horses, so this suited me much more than picking olives, which is a pretty strange job, honestly. We didn’t hesitate to return, even though our baby had just been born.
“I see what they’re doing here with the young men and women who come for therapy. They give them purpose. They turn something negative into positive. It really brings redemption into people’s lives. I’m glad to be part of it. I already want to come back again. Staying in one place for a long time, building relationships, that’s a blessing.”
When I ask about politics, the group responds with puzzled looks, as if they had never even heard of Trump.“We’re simple ranchers,” Plucker said. “These things don’t interest us. We’re aligned with conservative views, but I don’t really understand politics. I’m here for the Jewish people. Politics may be important here, but not for us.”
By midday, the horses are released ahead of the afternoon’s therapy sessions. I meet Aviv, Sinai, Negev, Pele, Pazit, Milky and Moshe, a large black horse. I do not ride, but standing beside them, something shifts. A horse is a wonder. Sinai, a horse, or perhaps a mare, I didn’t check, walks toward me and looks straight into my soul. We share a quiet moment.
What is it about horses?
“A horse is a spiritual animal,” Ruthy said from atop Negev. “Every encounter with a horse exposes the soul. The horse immediately senses your frequency. If you’re tense, it’s tense. If you’re calm, it’s calm.”
“What allowed horses to survive for 80 million years is extreme sensitivity,” Haim said. “They are alert to fear, to anxiety. They feel your heartbeat, your breathing. A horse is a perfect mirror for someone living with PTSD. When a person jumps at the sound of a motorcycle and shifts into survival mode, the horse shifts just as quickly. And when you calm down, the horse calms down with you. It forces you to lead, not with force, but with quiet confidence.”
Ruthy sees symbolism as well. “A horse is an open, unburdened space. The entire archetype of the horse is about strength and success, getting back on the horse, being on top of things. That’s also our therapeutic philosophy: to reconnect with that life force, to climb back into the saddle even after the hardest falls. It restores a sense of control to people who have lost all control over their lives.”
Montana
Evacuation orders issued as 5,000-acre wildfire burns near Roundup, Montana
ROUNDUP, Mont. —
The Rehder Creek Fire is burning 16 miles southeast of Roundup has grown to about 5,000 acres, prompting evacuation orders for residents in the Bruner Mountain Area/Subdivision.
The fire started Feb. 26, the cause is unknown and containment was at 0%.
Evacuation orders are in effect for all residents in the Bruner Mountain Area/Subdivision. The Musselshell County Sheriff’s Office is coordinating the evacuation orders, and 911 reverse calls have been sent out to advise people in the area.
A shelter is opening at the Roundup Community Center. Residents were told to contact Musselshell County DES for further information.
Firefighter and public safety remain the top priority. The public is asked to avoid the Fattig Creek and Rehder Road area so emergency personnel can safely and effectively perform their work.
Fire resources assigned to the incident include 40 total personnel, 11 engines, one Type 2 helicopter, three tenders and two dozers.
Montana
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