Hawaii
Hawaii Flights Keep Getting More Unbearable. One Airline Just Proved Otherwise.
You feel it early on any flight to Hawaii. Your knees are already so close to the seat ahead, the person in front leans back, and the row gets impossibly tight. Your bag is under the seat, the tray table is right there, and there is nowhere useful to move. Sound familiar? Then you remember you are not doing this for an hour or two. You are heading to Hawaii, and you may be sitting like that for five or six hours. Yikes!
That has become the norm on most Hawaiian flights in economy. The standard seat keeps getting tighter while airlines keep expanding the parts of the cabin they can charge more for. Travelers have heard the same explanation for years. This is just how flying works now. Long routes are expensive; premium seats bring in more money; and regular economy is where the squeeze hits hardest.
Then, a little-known and arguably irrelevant airline that flies to Hawaii, Air Premia, removed 18 seats from one of its planes and increased the economy pitch from 31 inches to 33 inches. For Hawaii travelers, that is clearly not a route suggestion or a booking tip. What it is, however, is a very clear example that the cramped economy seats people keep getting sold on Hawaii flights are not some unavoidable act of the modern air travel Gods. One airline just proved that when a carrier wants or is forced to give passengers more room, it still can.
What this feels like on a Hawaii flight.
On paper, 30 inches does not sound like much. On a Hawaii flight, it does. It is the space you live in for hours, and it decides whether you can settle in or spend the flight in claustrophobia, trying to adjust your legs by an inch, shifting your hips by a fraction, and counting down to when you can finally get up. A seat can look fine when you’re booking it, but still feel painfully tight once the cabin door closes, and you realize how long you’ll be stuck there.
That is why seat pitch numbers are so real, even though most travelers never check them before buying a ticket. United, American, Hawaiian, Southwest, Delta, and Alaska are at about 30-31 inches on the aircraft flying most Hawaii routes today. That is the seat most Hawaii-bound travelers are actually sitting in.
This is where Hawaii routes expose the issue better than short domestic flying does. A cramped seat on a one-hour flight is irritating, and then it is quickly over. A cramped seat on the way to Honolulu, Maui, Kauai, or Kona becomes the experience itself. The trip starts in that seat, and if it’s bad, the flight sours.
Standard economy has kept giving up space while airlines protect or expand first class, premium economy, and extra-legroom economy sections. Travelers who have watched the Hawaii cabin shift over the past few years already know this pattern, and it connects directly to what we covered in Hawaii Economy Just Became Premium Class At Twice the Price.
The excuse passengers keep hearing.
The airline case for all of this has been pretty consistent. Premium seats are what sell nowadays, up-sells bring in more revenue, and more premium inventory helps make the route work financially. The names vary by airline, but the pattern doesn’t change. More of the cabin goes to seats with higher margins, and regular economy gives up room in order to make that happen.
Every airline flying to Hawaii has pushed in the same broad direction, with more emphasis on premium seating, leaving regular economy in the same squeeze that Hawaii travelers already know well, regardless of which airline they are flying.
Air Premia just made the standard airline argument a bit harder to defend. Carriers have spent years saying that tighter cabins are simply the cost of doing business on longer routes, but then one airline turned around and gave economy passengers more room. It has looked as though the 30″ seat pitch is locked in stone, when in fact, it can quickly be changed when there’s a good reason.
One carrier just removed 18 seats.
Air Premia said it reconfigured its Dreamliner by increasing the economy pitch from 31 inches to 33 inches and reducing the total seat count from 344 to 326. That is 18 tight seats removed from the plane. This was not framed as a one-off experiment either. The airline said it is doing similar reconfigurations on other aircraft and plans to move to 33 inches or more across the fleet this year.
The airline did not do this out of generosity. It did so because cost efficiency is the only weapon a nine-plane startup has against larger airlines like Korean Air on transpacific routes. The airline built its entire business case around being cheaper than the big carriers while also being more spacious than the budget ones, and that positioning only works if the seat itself actually delivers.
Removing 18 seats from a 787-9 is not a feel-good story. It is a survival decision by a small carrier that cannot compete on loyalty programs, route networks, or brand recognition, so it moved to compete on legroom instead. The major carriers flying to Hawaii currently face none of that competitive pressure, which is exactly why their seats keep getting tighter while Air Premia’s keep getting roomier.
For Hawaii travelers, the point is not whether they will ever book Air Premia. Most will not. The airline flies from Honolulu to Incheon, not from the mainland, so this is not a flight most BOH readers or editors will ever board. The point is that one airline just showed that seats can come out and pitch can go up. Standard economy does not always have to be the place where comfort gets cut first and permanently.
The larger carriers have spent years moving in the opposite direction, adding more premium seating and taking more space from the standard cabin. Air Premia did not solve Hawaii’s domestic flight problem, but it did show that airlines can make a different decision when they want to or have to.
Airlines tell us cramped seats are the price of modern flying.
Hawaii travelers have been told this for too long, especially on longer routes where airlines want more premium inventory. Air Premia did not change what most BOH readers will get flying to the islands, but it did make one thing much clearer: tighter economy cabins are a choice.
Airlines may prefer that choice because it makes the upsell easier and gives more of the plane to higher-priced seats. But after one carrier publicly removed 18 seats and gave economy passengers more room, it gets a lot harder to honestly argue the current setup was the only possible outcome when it is not.
You’ve seen flights to Hawaii get more cramped over the years. Do you think traveler pressure could ever force the major domestic carriers to stop shrinking economy space? Tell us below.
Lead Photo Credit: © Beat of Hawaii joins the crowds at Diamond Head for sunrise.
Get Breaking Hawaii Travel News
Hawaii
Measles virus reaches Hawaii again as risks grow – Hawaii Tribune-Herald
Measles has once again reached the shores of Hawaii — a reminder that the state is not shielded from the highly contagious disease.
Hawaii is, after all, a travel destination site for visitors from all sides of the Pacific. As measles cases on the U.S. continent continue to grow and circulate, so, too, do the risks of exposure to the measles virus here in the isles.
“We are a major international travel hub and a major destination from the U.S. mainland too,” said state Epidemiologist Dr. Sarah Kemble. “So it is important to remember that measles is just a plane ride away. It may come knocking at our door at any point in time.”
That reminder came earlier this month, on March 7, when the Hawaii Department of Health announced a visitor to Oahu had been diagnosed with measles.
This visitor — a vaccinated adult — had recently arrived in Hawaii “from a region of the continental U.S. with known measles transmission,” according to DOH, and then became ill and sought medical care.
The adult recovered at a private residence on Oahu, and is no longer infectious, according to DOH.
Meanwhile, DOH has sent out a list of places where others might have been exposed in earlier weeks — including both the Honolulu and Hilo airports, the Laie Mormon Temple, a Thai restaurant in Hilo, and Hawai‘i Volcanoes National Park.
With measles, the first symptoms typically show up seven to 14 days after exposure, according to Kemble, but can take as long as 21 days.
The initial symptoms include high fever, cough, runny nose, and red, watery eyes, followed three to five days later by the telltale rash of red spots that spread from the face down to the rest of the body, including arms, legs, and feet.
While breakthrough cases in a vaccinated person are rare, they can happen, Kemble said, for a number of reasons, including the responsiveness of one’s immune system or whether the individual already had a viral infection when receiving the shot.
Breakthrough cases also tend to be mild, as was the case this time. This individual did not have severe illness, she said. DOH, out of an abundance of caution, is still investigating the case and taking all steps to contain it.
“We don’t want to take any chances, and we treat all measles cases as measles cases,” she said.
While no new cases, to date, have been reported as a result of the existing case, DOH will not be able to announce an all-clear until well into April, she said, after two incubation periods have passed.
“We do very actively monitor and communicate with our health care providers in the community throughout these times,” she said. “I think it’s just good to be vigilant. If you’re taking care of patients out there, make sure you’re thinking about measles in case somebody might show up and turn out to have measles.”
Measles in the US
The number of measles cases on the U.S. continent, meanwhile, continue to skyrocket.
As of March 12, the U.S. Centers for Disease Control and Prevention reported 1,362 confirmed measles cases in the U.S. this year. Measles has been reported in 31 jurisdictions — from Alaska to California, Oregon, Washington state, Texas, South Carolina, Florida, New York, and Maine.
South Carolina has had the worst measles outbreak – since its inception in October, the number of cases there ballooned to 993 cases as of March 10, according to the state’s Department of Public Health. The majority of the cases there and in other states are among unvaccinated children under the age of 18.
Last year, Hawaii was one of 45 U.S. states that reported measles cases. There were nearly 50 outbreaks reported in 2025, according to CDC, resulting in three measles-related deaths.
In April 2025, DOH confirmed measles in a child under age 5 on Oahu upon return from international travel. Eventually, an adult family member of the household also contracted measles, but there were no further cases after that.
“I think we were very fortunate,” said Kemble. “We had followed up on close to 100 contacts from that situation …We had people under monitoring who would have been susceptible, but fortunately, nobody came down with measles.”
Last year, the measles virus also was detected in wastewater samples in West Hawaii County in August, then in samples from Kauai in October, and in samples from West Maui County in November as well as December.
Wastewater monitoring serves as an early-warning system for virus detections, as infected people shed viral genomic material in their waste, regardless of whether they report an illness or exhibit symptoms or not.
No confirmed human cases, however, followed those wastewater detections.
Prior to the latest cases, measles was last detected in the state in April 2023, in an unvaccinated Oahu resident returning from international travel. An exposed resident came down with measles a few weeks later.
Measles is a highly contagious disease, according to CDC, with nine out of 10 people likely to become infected if they are exposed to an infected person and do not have immunity.
It spreads through direct contact with an infected person or through the air via coughs or sneezes. An infected person can spread measles to others from four days before developing the rash to four days afterward.
The virus also can remain in the air for up to two hours after an infected person has left the room.
“Measles always is kind of the big one that we worry about because it’s so contagious,” Kemble said. “And actually, so is chicken pox, but measles is so contagious and more severe. So, you know, one out of 5 people who get measles and are unvaccinated, get hospitalized.”
Possible complications from measles include pneumonia and encephalitis, or brain swelling.
Vaccines waning
Health officials nationwide and in affected states such as South Carolina continue to say vaccines are the best way to prevent measles.
Two doses of the measles vaccine – usually given at the age of 12 to 15 months, followed by another at 4 to 6 years old — is supposed to be 97% effective in preventing disease.
Hawaii’s child immunization rates against measles, however, have been on the decline over the last decade.
Based on the latest CDC data available, Hawaii’s kindergartener vaccination rate for measles, mumps, and rubella for the 2024-25 school year hovers just below 90%, at 89.9%, below the national average. That puts Hawaii on the map with the dozen or so states that have the lowest MMR vaccination rates in the U.S., along with Alaska and Florida.
In South Carolina, where the outbreak began last October, the kindergartener vaccination rate is slightly higher than Hawaii’s, at 91.2%. The target level is 95% or more, according to CDC, in order to reach herd immunity.
Hawaii used to have a consistent vaccination rate of 95% for measles, according to Kemble, but that slipped, and it has been closer to about 90% over the last few years.
“That’s a bit low for the kind of immunity that we want to see to protect the entire community,” she said.
The decline began before the COVID-19 pandemic, and before major vaccine schedule changes made under U.S. Health Secretary Robert F. Kennedy Jr., a longtime vaccine skeptic who continues to pursue a long-discredited theory that vaccines cause autism.
The U.S. is also poised to lose its elimination status for measles, which it has held since 2000, due to the transmission of measles for more than 12 straight months.
Hawaii, as part of the West Coast Health Alliance, still recommends all of the vaccines under the prior Advisory Community on Immunization Practices schedule, in alignment with the American Academy of Pediatrics.
Kemble said the alarming rise in U.S. measles cases is one more reason to check immunization records to see if one is up to date on those two doses, especially for those traveling out of state.
In some cases, a child may be able to get that second dose before age 4, particularly if traveling to an area with measles circulating. For those who may not be able to find their immunization records, getting an extra booster in consultation with their physician does not hurt, she said.
Those planning to travel should check with their doctors on whether an additional or earlier dose of MMR is recommended.
Measles possible exposure sights
What you should know: The first symptoms typically show up 7-14 days after exposure, but can take as long as 21 days. The following is a list of possible measles exposure sites in late February, early March.
Oahu
• Daniel K. Inouye International Airport, “A” gates and baggage claim area, on Feb. 26, from 12:30 p.m.-4 p.m.; Terminal 1 check-in, security, and “A” gates on March 3, from 9 a.m.-12:30 p.m.; and “A” gates and baggage claim area on March 4, from 8:30 p.m.-11 p.m.
• Laie Mormon Temple, on Feb. 27, from 4:30 p.m.- 9 p.m.
Hawaii Island
• Hilo International Airport, gate areas, baggage claim, on March 3, 11:30 a.m.-2:30 p.m.; and at the check-in, security, and gate areas on March 4, 6:30 p.m.-9:30 p.m.
• Hawaii Volcanoes National Park, Visitor Center, Welcome Center at Kilauea Military Camp, and other locations, on March 3, 12 p.m.-6 p.m.
• Hilo Siam Thai restaurant, on March 3, 5 p.m.–9 p.m.
If you were at any of the locations on dates and times specified, watch for symptoms until three weeks after potential exposure. Contact your doctor if you notice symptoms of measles.
The MMR vaccine may prevent or lessen the severity of measles if given within 72 hours of exposure. Immune globulin also may prevent or lessen the severity of measles if given within 6 days of exposure.
Questions? Contact the Hawaii Department of Health Disease Reporting Line at 808-586-4586.
Source: Hawaii Department of Health, Hawai‘i Volcanos National Park
Hawaii
Brown Water Advisory issued for parts of Hawaii Island
HONOLULU (HawaiiNewsNow) – The State of Hawaii Department of Health has issued a Brown Water Advisory for parts of Hawaii Island.
An alert was sent by the Hawaii County Civil Defence Agency on Monday just before 11 a.m.
The advisory covers the west-facing shores for all beaches in South Kohala and North Kona Districts from Spencer Beach Park in South Kohala to Kahalu`u Beach Park in North Kona District.
Through Monday, all county beach parks in the South Kohala and North Kona Districts are closed.
Click here for more information.
Copyright 2026 Hawaii News Now. All rights reserved.
Hawaii
Hawaii feral sterilization bill advances | Honolulu Star-Advertiser
-
Oklahoma1 week ago
OSSAA unveils Class 6A-2A basketball state tournament brackets, schedule
-
Oklahoma3 days agoFamily rallies around Oklahoma father after head-on crash
-
Michigan1 week agoOperation BBQ Relief helping with Southwest Michigan tornado recovery
-
Nebraska5 days agoWildfire forces immediate evacuation order for Farnam residents
-
Southeast1 week ago‘90 Day Fiancé’ alum’s boyfriend on trial for attempted murder over wild ‘Boca Bash’ accusations
-
Health1 week agoAncient herb known as ‘nature’s Valium’ touted for improving sleep and anxiety
-
Connecticut1 week agoExclusive | Ex-CBS anchor Josh Elliott back on Connecticut dating scene after ugly Liz Cho split
-
Technology1 week agoSony appears to be testing dynamic pricing on PlayStation games