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Game-Changer or Bust? New $395 Alaska/Hawaiian Card for Hawaii Travelers

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Game-Changer or Bust? New 5 Alaska/Hawaiian Card for Hawaii Travelers


The new premium credit card, launching at Alaska/Hawaiian in 2025, comes with a $395 annual fee and exclusive features aimed at loyalty members and frequent flyers. We are all interested in the card’s benefits with the upcoming integration of Alaska and Hawaiian Airlines loyalty programs. Here’s what we know as it relates to Hawaii travelers.

The Global Companion Award Certificate is one of the most notable perks, albeit not Hawaii-centric. It can be used internationally. This certificate is valid on Alaska Airlines, Hawaiian Airlines, and other partner airline mileage redemptions. As a first for Alaska cards, it can also be used for business and first-class awards.

Cardholders will automatically receive one certificate yearly and can earn a second by meeting spending requirements.

Alaska Lounge passes (quantity still unknown) will also be included, which could be valuable, especially with new lounges planned for Hawaii and mainland gateways. Other benefits include inflight Wi-Fi vouchers and accelerated elite status within the new loyalty program, further positioning this seemingly expensive card as a potential game-changer for those navigating the growing Alaska-Hawaiian route network.

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Why this card matters for Hawaii travelers.

The companion award certificate could be the standout benefit for Hawaii travelers. Unlike Alaska’s existing Companion Fare, this certificate is redeemable for travel that includes premium cabins. For frequent flyers between Hawaii and the mainland or those connecting to international destinations, this may open up interesting and valuable opportunities. We plan to get one of these cards as soon as it becomes available to report back on how well it works.

In addition, the inclusion of partner airlines such as Japan Airlines and Qantas may appeal to Hawaii residents seeking more global travel options. For those who regularly redeem miles for international trips originating from Hawaii, this feature could make the card particularly useful.

Another unique feature that stands out is earning three miles per dollar spent on dining and foreign transactions—an uncommon benefit not regularly seen on other cards.

Can the annual fee be justified? The verdict is out.

The $395 annual fee is higher than the current offerings from Alaska (Bank of America) and Hawaiian (Barclay). Whether it makes sense for Hawaii travelers will depend largely on how frequently the card’s benefits can be used successfully. The companion award certificate alone has the potential to offset the cost if it can result in premium class redemptions. However, as has become increasingly clear over the years, successfully redeeming awards has become more challenging. In this case, the proof will truly be in the pudding.

Alaska Airlines is planning to expand all of its premium offerings, including three new lounges. These will open at San Diego Airport, Honolulu Airport, and a new flagship international lounge coming to Seattle. We don’t have dates yet for these lounges to open. The lounge passes being included may become more compelling due to the expanding number of Alaska lounge locations.

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Get a head start and $5 worth of free bonus points.

Alaska Airlines is offering an early signup bonus for travelers who join the waitlist for the $395 premium credit card. By adding your name to the list, you can earn 500 bonus miles right now (a value of $5).

Additionally, cardholders who apply and are approved when the card officially launches will receive another 5,000 bonus miles on top of the standard welcome offer. Cardholders upgrading from an existing Alaska Airlines consumer credit card are not eligible for the bonus miles.

To join the waitlist and secure the bonus miles, visit Alaska Airlines’ official page: Sign up for the Alaska Airlines Premium Credit Card waitlist.

Comparing the $99 Alaska and Hawaiian cards with the new $395 premium card.

The Alaska Airlines $99 Visa Signature card and the Hawaiian Airlines $99 World Elite Mastercard have been popular options for Hawaii travelers, offering valuable perks for a comparatively low annual fee. However, the new $395 Alaska premium card will introduce significant changes, with both opportunities and drawbacks for island travelers.

Alaska Airlines $99 Visa Signature card.

The $99 Alaska card is best known for its annual Companion Fare, which allows cardholders to bring a guest for $122 (including taxes and fees) on paid Alaska Airlines flights. This benefit is limited to economy class, however, and cannot be used on mileage redemptions. For Hawaii travelers flying to or from the mainland, this feature can quickly offset the card’s cost and has been mentioned favorably by many commenters.

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The card earns three miles per dollar on Alaska Airlines purchases and one mile per dollar on all other transactions. Cardholders also receive free checked bags for themselves and up to six companions on Alaska-operated flights. Its straightforward benefits make it appealing for budget-conscious travelers.

Hawaiian Airlines $99 World Elite Mastercard.

The Hawaiian Airlines card focuses on interisland and transpacific routes. It offers a one-time 50% off companion discount for a roundtrip main cabin ticket between Hawaii and the mainland, but this is only available during the first year. Unlike the Alaska card, this feature does not renew annually. However, the Hawaiian card provides an annual $100 companion discount for roundtrip travel between Hawaii and the mainland, which is available every year after the account anniversary.

The Hawaiian card earns three miles per dollar on Hawaiian Airlines purchases, two miles per dollar on dining, gas, and groceries, and one mile per dollar on other transactions. Additional benefits include a free checked bag for the primary cardholder on flights booked directly with Hawaiian Airlines.

Significant new $395 card challenges to consider.

While the Global Companion Award Certificate is a major selling point of the new Alaska premium card, its actual value for Hawaii travelers hinges on specific mileage caps. Alaska Airlines has confirmed that these certificates will have mileage value limits, but the exact details have not yet been disclosed. Based on early speculation, the caps may be too low to fully cover first-class or business-class award flights on transpacific routes, particularly to or from Hawaii.

To address this, Alaska will offer a “top-up” feature, allowing cardholders to add miles beyond the certificate’s cap to book higher-value awards. While this provides flexibility, it may diminish the perceived value for those choosing the card specifically to book premium travel.

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This feature resembles a benefit found on the Amex Bonvoy card, which offers an annual Marriott free night award. If the point value of a desired hotel exceeds the certificate’s limit, cardholders can add points to reach the required total. Similarly, Alaska’s top-up feature could help travelers salvage value but may not meet expectations for those seeking seamless premium-class travel benefits.

It remains unclear how well this benefit will deliver for Hawaii travelers aiming for premium-class experiences or long-haul trips. The certificate may offer solid value for those who typically book economy awards. However, its appeal could diminish for travelers hoping to unlock higher-end travel options, especially given the card’s $395 annual fee.

Another limitation is the lack of a fuel surcharge waiver for partner airlines like British Airways. Although the card waives the $12.50 partner award booking fee, travelers booking with partners such as British Airways will still face substantial surcharges, which can range from $500 to $1,000 each way for first-class or business-class awards.

Final thoughts for Hawaii travelers.

Alaska Airlines’ new premium credit card offers some intriguing perks for Hawaii travelers, including the companion award certificate, lounge access, and enhanced earning potential on dining. For frequent flyers traveling between Hawaii, the mainland, and beyond, the card could deliver strong value if used strategically. However, the $395 annual fee and potential limitations on benefits may make it less appealing for occasional travelers. Ultimately, whether this card works for Hawaii travelers will depend on how well its features align with individual travel habits and redemption strategies.

We plan to report back on how well the card performs once it becomes available. In the meantime, we welcome your input on airline-branded premium credit cards and their potential value for Hawaii travelers.

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Kolekole Pass cleared for emergency evacuations out of West Oahu

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Kolekole Pass cleared for emergency evacuations out of West Oahu


HONOLULU (HawaiiNewsNow) – The Kolekole Pass is officially allowed to be used as an evacuation route in the event of an emergency on West Oahu.

U.S. military and civilian officials signed an updated official memorandum of understanding Wednesday, opening Kolekole Pass for emergency use.

The first document was signed just prior to July 29, 2025, when Hawaii faced a tsunami warning, and the pass was opened for West Oahu residents to evacuate.

Nearly 500 vehicles made their way through the pass that day as many evacuated the Leeward Coast, officials said.

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Maj. Gen. James Batholomees, U.S. Army Commander, Hawaii, was joined by his counterparts from Joint Base Pearl Harbor-Hickam and the state Department of Transportation officers for Wednesday’s signing.

Batholomees said he took command the day before the tsunami warning.

“The next day, the first order that I had the blessing of giving was in conjunction with the Navy opening the pass during the tsunami,” he said.

Kupuna from the Leeward Coast also attended the signing, saying they were happy for a much-needed secondary route in the event that Farrington Highway is shut down.

Leeward Coast resident William Aila recalled when Farrington Highway was closed for 11 days due to Hurricane Iwa in 1982.

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“We need an opportunity to bring in first aid, to bring in food, and to bring in other emergency supplies,” said Aila.

Officials say they are committed to conducting a mass evacuation rehearsal using Kolekole Pass every year.

Ed Sniffen, director of the state Department of Transportation, said it’s the key to a successful activation to use the route.

“The road is safe,” said Sniffen. “When we rode through this, and we did this twice with large operations, the road is safe.”

He added, “That being said, there are improvements that we still want to make.”

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HDOT continues to work with the U.S. Army and U.S. Navy on upgrading the roadway, which may total $20 million in improvements.



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The Places Visitors Love Most In Hawaii Just Hit Their Limit

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The Places Visitors Love Most In Hawaii Just Hit Their Limit


If you’ve driven Hana Highway recently, as we have, tried to wedge your rental car onto the shoulder at Honolua Bay, inched along North Shore behind an hours-long nonstop line of brake lights, or followed a social media pin taking you to Hoopii Falls, Hawaii just put those exact places into specific future plans.

The state updated plans naming specific beaches, roads, trails, and bays where visitor pressure is highest and outlining what officials say could change at each. The first round of these (DMAPs) leaned heavily on broader goals and community meetings. The latest version, however, now lists the individual sites and attaches proposed actions. These are among the most in-demand places people build into their trips, not some policy abstractions.

Before assuming your next trip will look dramatically different, one basic reality is worth noting. The Hawaii Tourism Authority does not manage the roads, trails, bays, or neighborhoods in question, so the counties, DLNR, Hawaiian Home Lands, and private landowners will be needed to carry out most of what has just been described. In almost every case, the first year at least is focused on more studies, coordination, and setting up of what might come next.

Scenic Point from Road to Hana

Maui: Hana and Honolua finally get specific plans.

Maui’s plan centers squarely on the iconic Hana Highway, with six of the island’s nine site-specific actions targeting that single corridor.

The ideas are relatively straightforward. Paid community stewards at high-traffic stops such as Keanae Peninsula, a first-of-its-kind Hawaii tour guide certification program requiring culturally accurate mo’olelo (storytelling), safety guidance, and place-based knowledge instead of loosely scripted commentary, together with clearer signage identifying safe and legal pullouts while reminding drivers to let residents pass instead of backing up traffic for visitor photo opportunities.

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At Bamboo Forest off Hana Highway, the plan addresses repeated trespassing onto private land. There have been 35 rescues there over the past decade, most requiring use of emergency helicopters. The proposal calls for signage clearly indicating no access. But because that land is privately owned, any real restriction there depends on the owner’s full cooperation.

Honolua Bay carries perhaps the boldest concept of all in the statewide package of suggested changes, including a reservation and shuttle system to eliminate illegal roadside parking, a cultural trail staffed by stewards before visitors ever reach the water, and water stewards who will be paddling out to orient snorkel boat passengers. No procurement process has started, and no shuttle contract exists, so the idea remains on paper for now. Kaupo, where a recently paved road has attracted more traffic and complaints, would also get sensor-linked warning signs at blind hills to focus on driving safety.

Big Island: Kealakekua Bay may see closings.

Kealakekua Bay is the main headline site here, as might be expected. The draft introduces the possibility of “rest days” during coral spawning or other sensitive periods, coordinated by the DLNR, when the bay would be closed to visitors. It is still a concept and would require coordination beyond HTA.

At Keaukaha near Hilo, cruise ship impacts drive the conversation ideas, and the community has pushed for a permanent role in shaping how visitor flow is handled around the port. A steward program piloted in 2023 is now being formalized rather than remaining as a short-term experiment.

South Point, or Ka Lae, sits on Hawaiian Home Lands, so the state’s role here is to support the Department of Hawaiian Home Lands’ existing plan rather than create a new one from scratch. Hilo itself is described as needing more visitor activity even as other Big Island sites seek to manage crowding.

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Kaena Point State Park OahuKaena Point State Park Oahu

Oahu: North Shore, pillboxes, and parking reality.

On Oahu, it’s the iconic North Shore that anchors the plan. Five sequenced actions are listed, but the first year focuses on studies, coordination, and groundwork.

There is no shuttle system scheduled for immediate rollout and no reservation platform ready to launch. During the public webinar, officials said any fees would be site-specific and pointed to the extremely limited parking infrastructure as a major constraint.

Lanikai Pillboxes and Maili Pillbox are cited as trails that have seen steep increases in use due to social media exposure. Lanikai already has daytime parking restrictions on residential streets between 10 am and 4 pm, and Maili has experienced a recent fatality. The plan for Lanikai is to evaluate managed access, while for Maili, it begins with determining who is responsible for the trail and what authority exists in order to manage it.

Downtown Honolulu appears in the draft as a future walkable corridor linking Iolani Palace, Honolulu Hale, and nearby historic sites and shops.

Waipo'o Falls Trail at Waimea Canyon KauaiWaipo'o Falls Trail at Waimea Canyon Kauai

Kauai: this waterfall became a neighborhood fight.

Hoopii Falls in Kapaa has become one of the most tense sites in the statewide plans. What was once a local waterfall became a high-traffic destination after intense social media exposure. The trail crosses private, lease, and state lands and is not formally maintained, and residents have placed rocks and tree stumps at neighborhood access points to slow or block visitor flow. The plan’s near-term focus is to gather more data and bring landowners together to clarify jurisdiction and what can legally be done before any formal access system is devised.

The Kapaa Crawl along Kuhio Highway is listed as a priority, but the proposed response, which is a shuttle and visitor hub concept centered on Coconut Marketplace, has no funding, no operator, and no timeline.

Kokee and Waimea Canyon are also included. Two of four proposed actions are already deferred beyond the first funding year, and the near-term steps focus has moved to installing visitor counters and studying whether a reservation system would be feasible.

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What changes on your next trip.

Across all four islands, social media is repeatedly cited as a significant accelerant, turning lesser-known spots into must-see stops almost overnight. And in that regard, there is no end in sight.

There are no additional statewide fees attached to these newly identified sites, no disclosed budgets for even the most ambitious concepts, and HTA does not gain or lose any new enforcement authority through these drafts.

If you are visiting in the coming months, you are unlikely to encounter reservation systems at Honolua Bay, formalized rest-day closures at Kealakekua, shuttles operating on the North Shore, or state-managed access changes at Ho’opi’i. Most of what is described for year one is groundwork.

You can review the full island-by-island drafts here: https://www.hawaiitourismauthority.org/what-we-do/destination-management-action-plans/

Do these plans go far enough or too far at the sites you know best?

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Hawaii County Surf Forecast for March 04, 2026 | Big Island Now

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Hawaii County Surf Forecast for March 04, 2026 | Big Island Now


Forecast for Big Island Windward and Southeast


Shores Tonight Wednesday
Surf Surf
PM AM AM PM
North Facing 2-4 2-4 2-4 2-4
East Facing 3-5 4-6 4-6 5-7
South Facing 1-3 1-3 1-3 1-3
TONIGHT
Weather Mostly cloudy. Numerous showers.
Low Temperature In the upper 60s.
Winds East winds 5 to 10 mph.
Tides
Hilo Bay High 1.9 feet 03:26 PM HST.
Low -0.1 feet 09:20 PM HST.
High 2.4 feet 03:40 AM HST.
WEDNESDAY
Weather Partly sunny. Numerous showers.
High Temperature In the upper 70s.
Winds East winds 10 to 15 mph.
Tides
Hilo Bay Low -0.1 feet 10:00 AM HST.
High 2.0 feet 04:04 PM HST.
Sunrise 6:37 AM HST.
Sunset 6:27 PM HST.

Forecast for Big Island Leeward


Shores Tonight Wednesday
Surf Surf
PM AM AM PM
West Facing 2-4 2-4 2-4 1-3
South Facing 1-3 1-3 1-3 1-3
TONIGHT
Weather Mostly sunny until 6 PM, then mostly
cloudy. Hazy.
Low Temperature In the upper 60s.
Winds West winds around 5 mph early in the
afternoon, becoming light and variable.
Tides
Kona High 1.5 feet 04:04 PM HST.
Low -0.1 feet 09:57 PM HST.
High 1.9 feet 04:18 AM HST.
Kawaihae High 1.4 feet 04:36 PM HST.
Low -0.1 feet 10:20 PM HST.
High 1.9 feet 04:38 AM HST.
WEDNESDAY
Weather Partly sunny. Hazy.
High Temperature In the mid 80s.
Winds Light and variable winds, becoming west
around 5 mph in the afternoon.
Tides
Kona Low -0.1 feet 10:37 AM HST.
High 1.6 feet 04:42 PM HST.
Kawaihae Low -0.2 feet 11:01 AM HST.
High 1.6 feet 05:13 PM HST.
Sunrise 6:41 AM HST.
Sunset 6:31 PM HST.

The current moderate northwest swell will continue a gradual decline through Thursday. A small west-northwest swell will arrive on Friday and hold through the weekend, followed by a small north-northwest swell early next week. Choppy east shore surf will build to near seasonal average by Wednesday as trade winds strengthen over and east of the islands. Little change is expected along east facing shores through the weekend, followed by a possible decline early next week if winds veer southerly. Surf along south facing shores will remain small to tiny through the weekend, and some islands may an increase in choppy surf if southerly winds develop early next week.

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NORTH EAST

am        pm  

ARTICLE CONTINUES BELOW AD
ARTICLE CONTINUES BELOW AD

Surf: Minimal (ankle high or less) surf.

Conditions: Semi choppy with ESE winds 5-10mph in the morning increasing to 10-15mph in the afternoon.

NORTH WEST

am        pm  

Surf: Minimal (ankle high or less) surf.

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ARTICLE CONTINUES BELOW AD

Conditions: Clean in the early morning with ESE winds less than 5mph. Bumpy/semi bumpy conditions move in during the morning hours with the winds shifting W 5-10mph.

WEST

am        pm  

Surf: Minimal (ankle high or less) surf.

Conditions: Semi glassy in the morning with N winds less than 5mph. Bumpy/semi bumpy conditions for the afternoon with the winds shifting WNW 5-10mph.

ARTICLE CONTINUES BELOW AD

SOUTH EAST

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am        pm  

Surf: Minimal (ankle high or less) surf.

Conditions: Light sideshore texture in the morning with NE winds 10-15mph. This becomes Sideshore texture/chop for the afternoon.

Data Courtesy of NOAA.gov and SwellInfo.com



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