Hawaii
Bad Ass Coffee of Hawaii bolsters marketing team ahead of planned franchise growth
The US coffee chain has appointed former Caribou Coffee Brands Communications Specialist Eleanor Schwartz as Director of Brand Engagement and hired ex-Tropical Smoothie Cafe Brand Marketing Manager Ivy Hanks to lead franchise engagement initiatives
Bad Ass Coffee plans to open an additional 20 stores by the end of 2024 | Photo credit: Bad Ass Coffee of Hawaii
Colorado-based coffee chain Bad Ass Coffee of Hawaii has made two senior marketing appointments to boost franchise engagement.
Eleanor Schwartz has been appointed Director of Brand Engagement, joining Bad Ass Coffee from Minnesota-based coffee chain Caribou Coffee where she had led brand communications since 2022.
She also served as Social Media Manager for Honolulu-based digital marketing agency Wahine Media and previously worked on a Kona coffee farm in Hawaii – experience Bad Ass Coffee said will ‘enrich the brand’s connection to the history of Hawaiian coffee’.
The 31-store coffee chain has also appointed Ivy Hanks as Director of Franchise Marketing. Hanks, who will focus on championing franchise marketing initiatives for both new and existing stores, previously held several marketing and product development roles at QSR franchise Tropical Smoothie Cafe.
The appointments come as Bad Ass Coffee embarks upon a period of planned outlet growth. The coffee chain currently operates across 14 US states and has more than 100 outlets in various stages of development. It expects to open an additional 20 stores and sign agreements for an additional 36 sites by the end of 2024.
“Both Ivy and Eleanor bring proven track records of boosting engagement across other franchise brands to Bad Ass Coffee, and we are excited to see the positive impact that their creativity and strategic thinking will have on the success of our franchisees,” said Scott Snyder, CEO, Bad Ass Coffee of Hawaii.
Founded in Hawaii in 1989, Bad Ass Coffee of Hawaii also retails packaged coffee, tea and branded merchandise via its online website and is expected to launch grocery, hospitality, and specialty retail channels by the end of the year.
Hawaii
Principal honors Obama as ‘Child of Hawaii’ at library opening – AsAmNews
The honor of introducing former President Barack Obama at the grand opening of his new presidential library in Chicago Thursday went to Dr. Kaiwipunikauikawēkiu Punihei Lipe of Hawaii.
Hawaii News Now reports that Lipe participated in the inaugural cohort of the Asia-Pacific Leaders Program in 2019 and is currently the principal at Kamehameha Schools Kapālama.
“Where I come from, to introduce someone means we have pilina, a connection. If this man walked into my home, my children would call him uncle because we are both keiki o ka ʻāina, children of Hawaii,” she said in her remarks.
She told those in attendance that the former president and herself are both “children of Hawaii.” Obama lived on the island and attended Punahou School and lived in Hawaii for eight years until his graduation from high school.
Lipe said being children of Hawaii carries with it a “sacred responsibility to care for those who we may never meet.”
She made reference to the resilient Hawaiian shrub, the Like a’ali’i.
“The a’ali’i thrives by being deeply rooted, resilient through storm and drought, and fiercely responsive. That is what ‘yes, we can’ means to my indigenous heart. It demands that we remain unshakably rooted in truth, resilient through trial, and so responsive that just as this plant yields its leaves for medicine, its blooms for beauty, and its timber for protection, we become the healing, the vibrance, and the shelter needed by our communities and by grandmother earth.”
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Hawaii
Hawaii economy remains resilient despite inflation – The Garden Island
Hawaii
Ambassadors of aloha: Food events aim to boost tourism with unique Hawaii-made products
HONOLULU (HawaiiNewsNow) – It’s shaping up to be a slower-than-usual summer for Hawaii’s tourism industry, but business leaders hope events that market the islands’ unique local food and products can turn that around.
The state expects total visitor arrivals to grow only about 2 percent this year. Numbers slid half a percent in April from the previous year, with the largest market, West Coast tourists, falling nearly 5 percent. The statewide hotel occupancy rate averaged 76.4 percent.
Economists blame higher airfares, rising inflation, fewer international visitors and uncertainty following the March kona low storms.
State-supported events like the Hawaii Lodging & Tourism Association’s (HLTA) Hawaii Hotel and Restaurant Show and DBEDT’s Hawaii Made Conference aim to boost tourism by promoting products you can only find in Hawaii.
“We’re going to continue to struggle, but we can’t stop promoting. We can’t stop advocating,” said HLTA President/CEO Mufi Hannemann. “If you can travel during these times, you’re going to come and have a wonderful experience in Hawaii whether you’re just coming for sun and surf or you’re coming here to immerse in our culture or to do business, this is the place to come.”
And those who do come are spending more.
At the Hotel and Restaurant Show this week, local food manufacturers hoped to secure more buyers in the hospitality industry.
Many rely on business and leisure visitors trying their products while in Hawaii and taking them back home where they promote it.
“The traceability that you want to know where your food is coming from,” said June Rees, general manager of Kauai Shrimp, which has 40 ponds off the coast of Kekaha. You’ll find their shrimp on many menus across the islands.
“There are a lot of people that heard about us but never tried, so this show gives us exposure to the new restaurant or chef that have heard about the name but never really tried the product.”
But fewer tourists mean less sales and slower business growth and investment.
Jina Wye is the founder of Okonokai, which makes snacks from native seaweed grown off the Kona coast on Hawaii Island.
“It’s like a superfood that everyone should be eating everyday,” she said. “There’s a lot of just missing infrastructure for manufacturing, but that’s something that we’re working on. It’s actually why I’m part of this whole like DBEDT pavilion because the state is really working hard to develop more infrastructure.”
For the family behind Aloha Star Coffee Farm, getting their award-winning premium kona coffee into airports, hotels and restaurants is key.
“Getting the opportunity to find the market niche that we need,” said Karina Rodriguez, co-owner of Aloha Star Coffee. “We are small, that sometimes we don’t have all the resources for marketing and, and going to the biggest stores, and we are working on that.”
Food entrepreneurs will get another chance to promote their products at DBEDT’s Hawaii Made Conference this Tuesday at the Sheraton Waikiki. Click here to register and for more information.
The 16th Hawaii Food & Wine Festival is another event that promotes local chefs and restaurants while promoting tourism. It spans three weekends from Oct. 16 to Nov. 8 across three islands. Find information here.
Copyright 2026 Hawaii News Now. All rights reserved.
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