KULA, Hawaii — When sparks lit the deadliest wildfire in modern U.S. history in Lahaina, another corner of this island had been spewing smoke all night.
Hawaii
An overlooked Maui community realizes ‘no one is coming to save you’
The second inferno, which destroyed much of the treasured town of Lahaina and claimed 100 lives, quickly overshadowed the calamity in Kula. In the days and months that followed, the Upcountry fire faded from the spotlight and residents grew frustrated with a government bureaucracy stretched thin as it reacted to multiple disasters at once.
Even though the Kula fire is still burning — in root systems and buried debris, occasionally bursting into the open in terrifying flare-ups — the attention of many across the island, state and nation has ebbed, drawn to other pressing issues.
“It’s amazing how many people, even on Maui, will still come up to Kula and go, ‘Oh, my God, I had no idea,’” said Kari McCarthy, who lost her home of 40 years to the August fire.
Nearly six months later, the overlooked story of Kula shows the challenges that officials, aid organizations and residents face in the age of successive, cascading natural disasters. But Kula has also become a case study of a community’s ability to at least partly fill the breach left by overwhelmed government agencies. A dedicated group of neighbors have banded together, formed nonprofits, enlisted heavy machinery to clean up burned properties, and worked to prevent landslides on charred hillsides. And they are looking toward the future, seeking to rid the land of the invasive plants that fueled so much destruction.
Their actions, funded by donations and volunteers, could be instructive for other places — such as Lahaina, which faces a much longer road to recovery — looking to rebound from past disasters and prevent future ones.
“There’s been a mass reckoning of ‘No one is coming to save you,’” said Kyle Ellison, who founded the nonprofit Malama Kula after his family’s house nearly burned in August. “For a long time, people looked to government like it was their job to take care of everything. But the best course of action is not to go through elected officials, it’s to stand up and do it. If we want anything done, just stand up and do it.”
‘We are not going anywhere’
McCarthy and her husband moved from California to Kula in the 1980s, and their patch of land along the Pohakuokala Gulch felt safe and secluded. Their A-frame home reminded McCarthy, a painter, of Lake Tahoe.
But the fire turned her landscape from muse into miasma. Flames destroyed her home and many of her paintings. And they forced her from the place where she was still mourning her husband, who had died a year earlier, and caring for her 91-year-old mother, who has aphasia and mostly uses a wheelchair.
Even after the U.S. Army Corps of Engineers cleared much of the rubble and debris — one of more than two dozen sites the engineers worked on in Kula — random wreckage still remains, impeding any rebuild and standing as a constant reminder of what was lost.
Friends and neighbors, many of whom McCarthy met only as they tried to keep the blaze at bay with garden hoses, have stepped in to help, working to clean up the spots federal contractors left behind and renovating nearby rental units where she and her mother now live.
“It really teaches you what’s important,” she said of the disaster, which has made her skeptical of the government’s capacity to lead response efforts. “But I would put the community in charge of anything.”
Ellison points to McCarthy’s property as an example of what’s missing in the U.S. approach to disaster cleanup, which typically operates in two phases: the removal of hazardous waste and the disposal of toxic debris. Ellison, a tall and animated 39-year-old who has been a fixture at community meetings, has been advocating for a third phase, which would involve cleaning up any remaining fire flotsam — burned washing machines, melted satellite dishes and tons of torched trees.
One of the community’s biggest frustrations has been the limits of the Army Corps’ removal mission, which was confined to a structure’s ash footprint. This means, Ellison said, that swaths of large properties and vacant land had yet to be cleared of burned material, leaving areas around house sites exposed to toxic debris.
Army Corps spokesperson Rick Brown said that federal guidelines determine what can be removed from a property and that the agency had cleared “all eligible debris” from the Upcountry sites.
“So there may be outlying debris on a property, but via the process and guidelines, it was deemed ineligible,” the spokesperson said. “Non-eligible debris is the responsibility of the property owner.”
Brown said insurance companies and Maui County should determine the next steps.
“If they’re ‘done,’ who comes in and cleans it all up?” Ellison asked. “I know you have to draw the line somewhere, I do understand it, but is that in the best interest of the neighborhood as a whole?”
Even the power of an engaged and organized public has its limits. Some of the uncleared sites are dangerous, Ellison said, and volunteers shouldn’t be expected to sort through arsenic-laden ash. If a homeowner’s insurance policy includes debris removal, officials said they should be able to use if for any material that still needs clearing, but not everyone has that coverage.
These issues are not abstract policy matters for Ellison, like many Kula residents. The fire burned much of the area around his family’s home and covered the house in ash. His 8-year-old son now fears the red of his night light because it reminds him of the blaze that forced the family to flee. And just last month, embers smoldering underground mere feet from Ellison’s front door burst into 12-foot flames, as if to confirm his children’s nightmares: The fire is not yet done with Kula.
In weekly community meetings, convened in the cafeteria of Kula’s elementary school, officials have sought to reassure residents that the continued cleanup will remain a priority.
“I appreciate all of the shortcomings you bring up when we come here,” Richard Bissen, Maui County’s mayor, said at a recent gathering. “We recognize those, and we can do a better job.”
Bissen said that the county will continue to work with the community long after federal agencies leave and that his team is attempting to juggle Lahaina’s nascent recovery alongside Kula’s. He said the county will help Kula residents finish clearing their lots, but he did not provide a timeline.
“Everybody’s working as hard as they can, as best as they can,” he said. “No one is forgetting to do stuff. We’re just doing something else instead of that right now. But we pledge that we are not going anywhere until that all gets cleaned up.”
While the fires in Lahaina and Kula, along with the neighboring Upcountry community of Olinda, were all triggered by winds from the same storm, the disasters are distinct. So are the recoveries.
Kula — where the population is much smaller and, on average, less diverse and more wealthy than that of Lahaina — is further along than the former capital of the Hawaiian Kingdom. Far fewer structures were destroyed and no one was killed. Residents will soon be able to apply for permits to begin rebuilding, a step far in the distance for most in Lahaina.
But disaster cleanup is not the only priority Upcountry. People like Ellison and the newly formed Kula Community Watershed Alliance, a group of more than 120 residents, are also using the fire as an opportunity to pursue long-sought restoration projects that would protect the town from future disasters.
Their first concern is the place they believe the Kula fire began: the yawning Pohakuokala Gulch. The region used to be one of Maui’s most diverse ecosystems, covered in koa and other native trees. But years of deforestation and the introduction of invasive species such as black wattle and eucalyptus radically changed the area around the gulch.
The wattle, introduced by federal government experiments in the late 1800s, sucked nutrients from the soil, dried up waterways and crowded out native plants that were more fire resistant. The gulch and the forest around it became a bonfire pit waiting for a spark. This was, said Sara Tekula, the watershed alliance’s executive director, the disaster before the disaster.
Now the gulch is full of burned trees and unstable soil, the alliance says, and it presents a looming risk — not only to nearby homes but also to some of the island’s most delicate ecological areas.
The edges of the gulch, still lined with houses, are eroding into the bed below, part of the Waiakoa watershed, which eventually drains into the Kealia Pond National Wildlife Refuge, home to important and endangered species that could be further imperiled if inundated by fire debris.
“We’re working really hard to prevent secondary disasters and to make it better than it was before the fire,” Tekula said.
The alliance — whose members include restoration ecologists, conservation experts and former national park employees — has begun turning burned and invasive trees into wood chips and spreading them over acres that would otherwise easily erode. Tekula has applied for a host of grants to fund this work, and she is urging local and federal governments to join the effort.
Officials have praised the alliance and signaled they would partner with the group going forward. The U.S. Agriculture Department has approved about $16 million in funding for environmental damage Upcountry, including nearly $3 million earmarked for erosion control along the gulch. But the program is still weeks from beginning.
“We’re just trying to keep our whole neighborhood from washing away,” Tekula said.
After natural disasters, particularly wildfires and hurricanes, residents often decide the risk of a repeat catastrophe is too great to rebuild. Some acknowledge the land was never suitable for homes in the first place. Tekula insists this is not the case in Kula. Most people plan to stay, she said, and the community now has a window — before the invasive plants return and more storms roll in — to build something more resilient.
“This is savable,” she said, standing near the burn scar. “That’s what makes it urgent.”
Hawaii
Travelers Sue: Promises Were Broken. They Want Hawaiian Airlines Back.
Hawaiian Airlines’ passengers are back in federal court trying to stop something most people assumed was already finished. They are no longer arguing about whether they are allowed to sue. They are now asking a judge to intervene and preserve Hawaiian as a standalone airline before integration advances to a point this spring where it cannot realistically be reversed.
That approach is far more aggressive than what we covered in Can Travelers Really Undo Alaska’s Hawaiian Airlines Takeover?. The earlier round focused on whether passengers had standing and could amend their complaint. This court round focuses on whether harm is already occurring and whether the court should act immediately rather than later. The shift is moving from procedural survival to emergency relief, which makes this filing different for Hawaii travelers.
The post-merger record is now the focus.
When the $1.9 billion acquisition closed in September 2024, the narrative was straightforward. Hawaiian would gain financial stability. Alaska would impose what it described early as “discipline” across routes and costs. Travelers were told they would benefit from broader connectivity, stronger loyalty alignment, and long-term fleet investments that Hawaiian could no longer fund independently.
Eighteen months later, the plaintiffs argue that the outcome has not matched the pitch. They cite reduced nonstop options on some Hawaii mainland routes, redeye-heavy return schedules that many readers openly dislike, and loyalty program changes that longtime Hawaiian flyers say diminished redemption value. They frame these not as routine airline integration but as signs that competitive pressure has weakened in our island state, where airlift determines price and critical access for both visitors and residents.
What is different about this filing compared with earlier debates is that it relies on developments that have already occurred rather than on predictions about what might happen later.
The HA call sign has already been retired. Boston to Honolulu was cut before competitors signaled renewed service. Austin’s nonstop service ended. Multiple mainland departures shifted into overnight red-eyes. And next, the single reservation system transition is targeted for April 2026, a process already well underway.
Atmos replaced both Hawaiian Miles and Alaska’s legacy loyalty programs, and readers immediately reported higher award pricing, fewer cheap seats, no mileage upgrades, and confusion around status alignment and family accounts. Each of those events can be described as aspects of integration mechanics, but together they form the factual record that the plaintiffs are now asking a judge to examine in Yoshimoto v. Alaska Airlines.
The 40% capacity argument.
One of the more interesting claims tied to the court filing is that Alaska now controls more than 40% of Hawaii mainland U.S. capacity. That figure strikes at the core of the entire issue. That percentage does not automatically mean monopoly under antitrust law, but it does raise questions about concentration in a state that depends exclusively on air access for its only industry and its residents.
Hawaii is not a region where travelers have options. Every visitor, every neighbor island resident, and every business traveler depends on our limited air transportation. The plaintiffs contend that consolidation at that scale reduces competitive pressure and gives the dominant carrier far more leverage over pricing and scheduling decisions. Alaska says that competition remains robust from Delta, United, Southwest, and others, and that share shifts seasonally and by route.
Competitors reacted quickly.
While Alaska integrated Hawaiian’s network under its publicly stated discipline strategy, Delta announced its largest Hawaii winter schedule ever, beginning in December 2026. Delta’s Boston to Honolulu is slated to return, Minneapolis to Maui launches, and Detroit and JFK to Honolulu move to daily service. Atlanta also gains additional frequency. Widebodies are appearing where narrowbodies once operated, signaling Delta’s push into higher capacity and premium cabin layouts.
Those moves complicate the monopoly narrative. If Delta is expanding aggressively, one argument is that competition remains active and responsive. At the same time, Delta filling routes Alaska trimmed may reinforce the idea that structural changes created openings competitors believe are profitable, and that markets respond when gaps appear.
What changed since October.
In October, we examined whether the case would survive dismissal and whether passengers could refile. That moment felt more procedural than what’s afoot now. It did not alter flights, fares, or loyalty programs.
This filing is different because it is tied to post-merger developments and seeks emergency relief. The plaintiffs are asking the court to prevent further integration while the merits are evaluated, arguing that each added step toward full consolidation this spring makes reversal less feasible as systems merge, crew scheduling aligns, fleet plans shift, and branding converges.
Airline mergers are designed to become embedded quickly, and once those pieces are fully intertwined, unwinding them becomes exponentially more difficult, which is why the plaintiffs are pressing forward now rather than waiting any longer.
The DOT conditions and the defense.
When the purchase of Hawaiian closed, the Department of Transportation imposed conditions that run for six years. Those conditions addressed maintaining capacity on overlapping routes, preserving certain interline agreements, protecting aspects of loyalty commitments, and safeguarding interisland service levels.
Alaska will point to those commitments as evidence that consumer protections were built into the core approval. The plaintiffs, however, are essentially claiming that those conditions are either insufficient or that subsequent real-world changes undermine the spirit of what travelers were told would remain. That tension between formal commitments and actual experience is at the core of this dispute.
Hawaiian had not produced consistent profits for years.
That is the actual financial situation, without sentiment. Alaska did not spend $1.9 billion to preserve Hawaii nostalgia. It purchased aircraft, an international and trans-Pacific network reach, and a platform it thinks can return to profitability under tighter cost control.
What this means for travelers today.
Nothing about your Hawaiian Airlines ticket changes because of this filing. Flights remain scheduled. Atmos remains the reward program. Integration continues unless a judge intervenes.
However, Alaska now faces a renewed court challenge that points to concrete post-merger developments rather than speculative harm. That scrutiny alone can bring things to light and influence how aggressively future route decisions and loyalty adjustments occur.
Hawaiian Airlines’ travelers have been vocal since the start about pricing, redeyes, lost nonstops, and loyalty devaluation. Others have said very clearly that without Alaska, Hawaiian might not exist in any form at all. Both perspectives exist as background while a federal judge evaluates whether the integration should be impacted.
You tell us: Eighteen months after Alaska took over Hawaiian, are your Hawaii flights better or worse than before, and what changed first for you: price, schedule, routes, interisland flights, or loyalty programs?
Lead Photo Credit: © Beat of Hawaii at SALT At Our Kaka’ako in Honolulu.
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Hawaii
Lawsuit claims Hawaiian-Alaska Airlines merger creates monopoly on Hawaii flights
HONOLULU (HawaiiNewsNow) – An effort to break up the Hawaiian and Alaska Airlines merger is heading back to court.
Passengers have filed an appeal seeking a restraining order that would preserve Hawaiian as a standalone airline.
The federal government approved the deal in 2024 as long as Alaska maintained certain routes and improved customer service.
However, plaintiffs say the merger is monopolizing the market, and cite a drop in flight options and a rise in prices.
According to court documents filed this week, Alaska now operates more than 40% of Hawaii’s continental U.S. routes.
Hawaii News Now has reached out to Alaska Airlines and is awaiting a response.
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Hawaii
Column by Pele Harman: Celebrating Mahina ʻŌlelo Hawaiʻi, bringing Hawaiian language to life at UH Hilo – UH Hilo Stories
At UH Hilo, ʻōlelo Hawaiʻi is not simply a subject taught in classrooms, it is a living language that connects us to this place, to one another, and to the generations who came before us.
This column is by Pelehonuamea Harman, director of Native Hawaiian engagement at the University of Hawaiʻi at Hilo. In her columns, Pele shares Native Hawaiian protocols on the use of ōlelo Hawaiʻi (Hawaiian language), cultural traditions, traditional ways of Indigenous learning, and more. This column is on Mahina ʻOlelo Hawaiʻi (Hawaiian Language Month), celebrated every February to honor the Hawaiian language.
Each year, the month of Pepeluali marks Mahina ʻŌlelo Hawaiʻi, a time dedicated to celebrating and uplifting the Hawaiian language. At the University of Hawaiʻi at Hilo, ʻōlelo Hawaiʻi is not simply a subject taught in classrooms, it is a living language that connects us to this place, to one another, and to the generations who came before us.
While Pepeluali gives us a focused moment of celebration, the Hawaiian language should not live only within a single month. ʻŌlelo Hawaiʻi thrives when it is used every day.
One of the simplest and most meaningful ways to begin is by pronouncing the words we already encounter daily with accuracy and care. Hawaiian is an oral language carried through voice and relationship. When we take the time to say words correctly, we demonstrate respect for the language and for the poʻe (people) who have worked tirelessly to ensure its survival.
Across our own campus, we have opportunities to do this every day.
Let us honor the names of our places by using them fully:
Kanakaʻole Hall, not “K-Hall.” (Formally Edith Kanakaʻole Hall, named after our beloved kumu.)
Waiʻōlino, not “CoBE,” for our College of Business and Economics. (Formally Hānau ʻO Waiʻōlino; waiʻōlino literally means sparkling waters, alluding here to bringing forth waters of wellbeing and prosperity.)
These names are not merely labels for buildings. They carry ʻike (knowledge), history, and meaning. Speaking them in their entirety acknowledges the stories and values embedded within them.
Using ʻōlelo Hawaiʻi does not require fluency. It simply requires willingness. Each of us already knows words we can begin using more intentionally.
Greet one another with aloha.
Express gratitude with mahalo whenever possible.
Small choices like these help normalize Hawaiian language in our daily interactions and strengthen UH Hilo’s identity as a place grounded in Hawaiʻi.
One of the most common questions I am asked is: How do you respond in ʻōlelo Hawaiʻi when someone says “mahalo” to you?
Here are three simple and appropriate responses:
ʻAʻole pilikia — It’s no problem.
He mea iki — It is just a little thing.
Noʻu ka hauʻoli — The pleasure is mine.
There is no single correct answer. What matters most is participating in the exchange and allowing the language to live through conversation.

UH Hilo holds a unique and important role as Hawaiʻi Island’s university. Our commitment to Native Hawaiian success and place-based education calls on all of us to help create an environment where ʻōlelo Hawaiʻi is visible, audible, and welcomed.
You do not need to wait until you feel ready. You do not need to know many words. The language grows stronger each time it is spoken.
So during Mahina ʻŌlelo Hawaiʻi and throughout the entire year I encourage the UH Hilo ʻohana to:
- Use the Hawaiian words you already know.
- Pronounce names and places with intention and care.
- Greet others with aloha.
- Share mahalo often.
Because when we use ʻōlelo Hawaiʻi, we are doing more than speaking words, we are helping to perpetuate and uplift the native language of our home.
E ola ka ʻōlelo Hawaiʻi.
Let the Hawaiian language live.
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