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Harley-Davidson 'woke' European CEO created culture clash with US biker 'brotherhood,' say critics

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Harley-Davidson 'woke' European CEO created culture clash with US biker 'brotherhood,' say critics

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Harley-Davidson’s CEO Jochen Zeitz was Germany’s fresh-faced corporate wunderkind when he took over Puma in the 1990s.

Lately, he’s faced questions and concern from bikers and woke-exhausted consumers in the U.S. 

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Zeitz is seen as a proponent of far-left ideology who, some critics say, has tarnished the legendary all-American Harley-Davidson brand since taking it over in 2020. 

HARLEY-DAVIDSON BOARD OF DIRECTORS SILENT ON FUTURE, FATE OF ‘WOKE’ CEO AND CHAIRMAN

“They lost their human touch. That’s the best way to put it,” longtime Harley-Davidson biker “Horseshoe” Johnny Hennings told Fox News Digital at the end of the Sturgis Motorcycle Rally in South Dakota last week. 

“Harley was like a brotherhood. … Now it’s just a ghost.”

Jochen Zeitz, chief executive officer of Puma AG, is shown speaking at the International Herald Tribune’s Techno Luxury conference in Berlin on Nov. 17, 2009. (Michele Tantussi/Bloomberg via Getty Images)

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But Zeitz’s supporters see it another way.

They say claims of Harley’s demise are vastly overstated by aging riders. 

The Milwaukee-based motorcycle maker reported $5.4 billion in revenue in 2019, part of a decade-long downward trend. Revenue climbed to $5.8 billion last year, the third straight year of growth under the German-born CEO. 

HARLEY-DAVIDSON SLAMS BRAKES ON ‘WOKE’ POLICIES AFTER SPARKING BIKER AND SOCIAL-MEDIA OUTRAGE

“He’s a smart dude and since he’s taken over, Harley has made more money for its investors,” the general manager at a Texas dealership told Fox News Digital. 

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“It’s simple as that.”

“He’s just all about being a new world order globalist.”

Harley’s iconic image, however, has been under the spotlight amid what appears to be a clash of cultures. 

Old-time U.S. riders who fueled and embraced Harley-Davidson’s muscular image of rugged, flag-waving American independence are pitted against the European globetrotter with famous friends and left-leaning aims who today heads the brand.

Participants in the Hamburg Harley Days Parade ride over the Köhlbrand Bridge in Hamburg, Germany, on June 30. (Georg Wendt/picture alliance/Getty Images)

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“He’s just all about being a new world order globalist,” Vinny Terranova, the owner of Pappy’s Vintage Cycles in Sturgis, South Dakota, told Fox News Digital.

“He brought in bean counters and minions from Europe and they don’t care where Harley came from or the history of it. There’s no more service, no more customer interaction.”

HARLEY-DAVIDSON CEO COMPARES HIMSELF TO ‘TALIBAN’ IN EFFORT TO REMAKE MOTORCYCLE BRAND

Fox News Digital reached out to Harley-Davidson, Zeitz and members of the company’s board of directors for comment. 

The unhappiness with Harley-Davidson’s drift away from core consumers came to a head in recent weeks when Zeitz’s “woke” agenda became the center of social media and consumer outrage.

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Festival participants are shown on their Harley-Davidson bikes at the big ride in Saxony, Dresden, Germany, in July 2023. (Matthias Rietschel/picture alliance/Getty Images)

“We are trying to take on traditional capitalism and trying to redefine it,” Zeitz said at a 2020 conference in Switzerland just as he was gripping the handles of Harley-Davidson. 

The video was brought to daylight last week by anti-woke social-media warrior Robby Starbuck. 

Zeitz also added, in a stunning reference to terrorism, that he was “the sustainable Taliban.”

Salma Hayek and Jochen Zeitz, the chair and CEO of Puma, attend the unveiling of the Puma Ocean Racing Boat on May 12, 2008, at Boston’s Institute of Contemporary Art. (Gail Oskin/WireImage)

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Harley-Davidson changed amid public outrage earlier this week, announcing that it was scaling back some of its more controversial programs and refocusing on core consumers.

HARLEY-DAVIDSON ‘USED’ BIKERS BEFORE ‘WOKE’ CONTROVERSY, FORMER OUTLAW RIDER CLAIM

All of this has fueled questions about the man behind the plan.

Prior successes

Sparkling tributes to Zeitz in various media outlets describe his success at Puma and jaunts across the playgrounds of the rich and famous. 

“Jochen Zeitz saved Puma. Now he’s trying to fix global business,” reads the celebratory headline of a Wired magazine tribute in 2018. 

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Cindy Crawford sits on a Harley-Davidson motorcycle on the set of a Pepsi commercial wearing a black leather jacket surrounded by actors dressed as police officers in 1992 in Los Angeles.  (Roxanne McCann)

Zeitz launched Puma Ocean Racing, with Salma Hayek christening the first boat in Boston, in 2008; founded The B Team with Richard Branson, based in London and New York City, in 2013, with a mission to define business by social agenda; and opened the Zeitz Museum of Contemporary Art in South Africa in 2017. 

While his professional career has been publicly celebrated, Zeitz’s family history is largely unknown.

Little is publicly known about the CEO’s family.

He was raised in Heidelberg, Germany, to parents in the medical profession, according to rare bits of information from profiles, including in Women’s Wear Daily and other publications, found online. Little else is publicly known about his family.

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A search of records and archives in the U.S. and Germany found no mention of family history. 

What is known is that he was just 30 when he took the reins of Puma in 1993, the youngest CEO of a publicly traded company in Germany’s history, according to several reports.

Puma Ocean Racing powered by BERG, skippered by Ken Read from the USA, is followed by a spectator fleet into Itajai in the final miles of leg 5 from Auckland, New Zealand, to Itajai, Brazil, during the Volvo Ocean Race 2011-12 on April 6, 2012. (Paul Todd/Volvo Ocean Race via Getty Images)

He turned the discount sneaker brand into a high-priced fashion statement, and cemented his status in global couture as a board member of Kering, the French parent company of luxury brands Bottega Veneta, Gucci, Puma and Saint Laurent, among others. 

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Regardless of mystery or history, Zeitz has rubbed some of Harley’s most loyal consumers the wrong way in recent years.

Jochen Zeitz, CEO of Puma, in Nuremberg, Germany, in 2008. (Alexander Hassenstein/Getty Images)

“Harley-Davidson was our God and we were its disciples,” Marc Wilson of Colorado, a longtime Harley-Davidson rider who worked for one of its dealerships for 21 years, told Fox News Digital.

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“Then that God we worshiped stabbed us in the back,” he said — a reference to both the company’s wokeness in recent years and the way some customers feel the company has treated them. 

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Alaska

Alaska delegation mixed on Venezuela capture legality, day before presidential war powers vote

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Alaska delegation mixed on Venezuela capture legality, day before presidential war powers vote


ANCHORAGE, Alaska (KTUU) – Alaska’s congressional delegation had mixed reactions Wednesday on the legality of the Trump administration’s actions in Venezuela over the weekend, just a day before they’re set to vote on a bill ending “hostilities” in Venezuela.

It comes days after former Venezuelan Nicolás Maduro was captured by American forces and brought to the United States in handcuffs to face federal drug trafficking charges.

All U.S. Senators were to be briefed by the administration members at 10 a.m. ET Wednesday, including Secretary of State Marco Rubio and Secretary of Defense Pete Hegseth, according to CBS News.

Spokespersons for Alaska Sens. Lisa Murkowski, R-Alaska, and Dan Sullivan, R-Alaska, say they were at that meeting, but from their responses, the two shared different takeaways.

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Sullivan, who previously commended the Trump administration for the operation in Venezuela, told KDLL after his briefing that the next steps in Venezuela would be done in three phases.

“One is just stabilization. They don’t want chaos,” he said.

“The second is to have an economic recovery phase … and then finally, the third phase is a transition to conduct free and fair elections and perhaps install the real winner of the 2024 election there, which was not Maduro.”

Murkowski spokesperson Joe Plesha said she had similar takeaways to Sullivan on the ousting of Maduro, but still held concerns on the legality.

“Nicolás Maduro is a dictator who led a brutally oppressive regime, and Venezuela and the world are better places without him in power,” Plesha said in a statement Wednesday. “While [Murkowski] continues to question the legal and policy framework that led to the military operation, the bigger question now is what happens next.”

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Thursday, the Senate will decide what happens next when they vote on a war powers resolution which would require congressional approval to “be engaged in hostilities within or against Venezuela,” and directs the president to terminate the use of armed forces against Venezuela, “unless explicitly authorized by a declaration of war or specific authorization for use of military force.”

Several House leaders have also received a briefing from the administration according to CBS News. A spokesperson for Rep. Nick Begich, R-Alaska, said he received a House briefing and left believing the actions taken by the administration were legal.

“The information provided in today’s classified House briefing further confirmed that the actions taken by the Administration to obtain Maduro were necessary, time-dependent, and justified; and I applaud our military and the intelligence community for their exceptional work in executing this operation,” Begich said in a statement.

Looming vote

Sen. Tim Kaine, D-VA, authored the war powers resolution scheduled for debate Thursday at 11 a.m. ET — 7 a.m. AKST.

It’s a resolution which was one of the biggest topics of discussion on the chamber floors Wednesday.

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Sen. Rand Paul, R-KY, said on the Senate floor Wednesdya that the actions taken by the administration were an “act of war,” and the president’s capture of Maduro violated the checks and balances established in the constitution, ending his remarks by encouraging his colleagues to vote in favor of the resolution.

“The constitution is clear,” Paul said. “Only Congress can declare a war.”

If all Democrats and independents vote for the Kaine resolution, and Paul keeps to his support, the bill will need three more votes to pass. If there is a tie, the vice president is the deciding vote.

“It’s as if a magical dust of soma has descended through the ventilation systems of congressional office buildings,” Paul continued Wednesday, referring to a particular type of muscle relaxant.

“Vague faces in permanent smiles and obedient applause indicate the degree that the majority party has lost its grip and have become eunuchs in the thrall of presidential domination.”

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Legality of actions under scrutiny

U.S. forces arrested Maduro and his wife, Cilia Flores, from their Caracas home in an overnight operation early Saturday morning, Alaska time. Strikes accompanying the capture killed about 75 people, including military personnel and civilians, according to U.S. government officials granted anonymity by The Washington Post.

Maduro pleaded not guilty Monday in a New York courtroom to drug trafficking charges that include leading the “Cartel of the Suns,” a narco-trafficking organization comprised of high-ranking Venezuelan officials. The U.S. offered a $50 million reward for information leading to his capture.

Whether the U.S. was legally able to capture Maduro under both domestic and international law has been scrutinized in the halls of Congress. Members of the administration, like Secretary of State Marco Rubio, have been open in defending what they say was a law enforcement operation carrying out an arrest warrant, The Hill reports. Lawmakers, like Paul or Sen. Chuck Schumer, D-NY, say the actions were an act of war and a violation of the constitution.

While the president controls the military as commander in chief, Congress constitutionally has the power to declare wars. Congressional Democrats have accused Trump of skirting the Constitution by not seeking congressional authorization before the operation.

Murkowski has not outright condemned or supported the actions taken by the administration, saying in a statement she was hopeful the world was safer without Maduro in power, but the way the operation was handled is “important.”

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Sullivan, on the other hand, commended Trump and those involved in the operation for forcing Maduro to “face American justice,” in an online statement.

Begich spokesperson Silver Prout told Alaska’s News Source Monday the Congressman believed the operation was “a lawful execution of a valid U.S. arrest warrant on longstanding criminal charges against Nicolás Maduro.”

The legality of U.S. military actions against Venezuela has taken significant focus in Washington over the past several months, highlighted by a “double-tap” strike — a second attack on the same target after an initial strike — which the Washington Post reported killed people clinging to the wreckage of a vessel after the military already struck it. The White House has confirmed the follow-up attack.

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Sullivan, who saw classified video of the strike, previously told Alaska’s News Source in December he believed actions taken by the U.S. did not violate international law.

“I support them doing it, but they have to get it right,” he said. “I think so far they’re getting it right.”

Murkowski, who has not seen the video, previously said at an Anchorage press event the takeaways on that strike’s legality seem to be divided along party lines.

“I spoke to a colleague who is on the Intelligence Committee, a Republican, and I spoke to a colleague, a Democrat, who is on the Senate Armed Services Committee … their recollection or their retelling of what they saw [was] vastly different.”

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Arizona

Arizona, career nights from Burries, Krivas beat K-State

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Arizona, career nights from Burries, Krivas beat K-State


TUCSON, Ariz. (AP) — Brayden Burries scored 28 points, Motiejus Krivas added a career-high 25 and No. 1 Arizona remained unbeaten with a 101-76 win over Kansas State on Wednesday night.

Arizona (15-0, 2-0 Big 12) is off to its best start since winning the first 21 games of the 2013-14 season. Arizona won by at least 18 points for the 10th consecutive game, matching a mark Michigan had earlier this season that tied for the longest such run since 2003-04.

Burries had his fifth 20-point game and matched his career high by going 12 for 16 from the field while adding nine rebounds. It was his 10th straight game in double figures, including at least 20 points in five of those, after just one over his first five.

Krivas was 7 of 10, making 11 of 13 free throws, and had 12 rebounds.

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Koa Peat had 15 points and 10 rebounds and Tobe Awaka added nine and 11 as Arizona outrebounded Kansas State 55-32. Arizona shot 49.3% from the field but was just 3 of 16 from 3-point range.

Kansas State (9-6, 0-2) went 8 for 36 from deep and shot 33.8% overall. PJ Haggerty led the way with 19 points on 8-of-20 shooting, while Nate Johnson added 15 and Dorin Buca 12.

Down 15 at the half, Kansas State pulled within 58-49 with 16:09 left on a 3-pointer by Johnson. Arizona responded with a 6-0 run and kept the margin at least 12 the rest of the way. Back-to-back dunks by Burries and Peat and a corner 3-pointer by Jaden Bradley keyed a 13-0 run to put Arizona ahead 92-65 with 3:31 remaining.

It built a 10-point lead less than six minutes into the game and upped it to 20 with 2:52 left in the first half. Burries had 16 before halftime.

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California

California’s exodus isn’t just billionaires — it’s regular people renting U-Hauls, too

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California’s exodus isn’t just billionaires — it’s regular people renting U-Hauls, too


It isn’t just billionaires leaving California.

Anecdotal data suggest there is also an exodus of regular people who load their belongings into rental trucks and lug them to another state.

U-Haul’s survey of the more than 2.5 million one-way trips using its vehicles in the U.S. last year showed that the gap between the number of people leaving and the number arriving was higher in California than in any other state.

While the Golden State also attracts a large number of newcomers, it has had the biggest net outflow for six years in a row.

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Generally, the defectors don’t go far. The top five destinations for the diaspora using U-Haul’s trucks, trailers and boxes last year were Arizona, Nevada, Oregon, Washington and Texas.

California experienced a net outflow of U-Haul users with an in-migration of 49.4%, and those leaving of 50.6%. Massachusetts, New York, New Jersey and Illinois also rank among the bottom five on the index.

U-Haul didn’t speculate on the reasons California continues to top the ranking.

“We continue to find that life circumstances — marriage, children, a death in the family, college, jobs and other events — dictate the need for most moves,” John Taylor, U-Haul International president, said in a press statement.

While California’s exodus was greater than any other state, the silver lining was that the state lost fewer residents to out-of-state migration in 2025 than in 2024.

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U-Haul said that broadly the hotly debated issue of blue-to-red state migration, which became more pronounced after the pandemic of 2020, continues to be a discernible trend.

Though U-Haul did not specify the reasons for the exodus, California demographers tracking the trend point to the cost of living and housing affordability as the top reasons for leaving.

“Over the last dozen years or so, on a net basis, the flow out of the state because of housing [affordability] far exceeds other reasons people cite [including] jobs or family,” said Hans Johnson, senior fellow at the Public Policy Institute of California.

“This net out migration from California is a more than two-decade-long trend. And again, we’re a big state, so the net out numbers are big,” he said.

U-Haul data showed that there was a pretty even split between arrivals and departures. While the company declined to share absolute numbers, it said that 50.6% of its one-way customers in California were leaving, while 49.4% were arriving.

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U-Haul’s network of 24,000 rental locations across the U.S. provides a near-real-time view of domestic migration dynamics, while official data on population movements often lags.

California’s population grew by a marginal 0.05% in the year ending July 2025, reaching 39.5 million people, according to the California Department of Finance.

After two consecutive years of population decline following the 2020 pandemic, California recorded its third year of population growth in 2025. While international migration has rebounded, the number of California residents moving out increased to 216,000, consistent with levels in 2018 and 2019.

Eric McGhee, senior fellow at the Public Policy Institute of California, who researches the challenges facing California, said there’s growing evidence of political leanings shaping the state’s migration patterns, with those moving out of state more likely to be Republican and those moving in likely to be Democratic.

“Partisanship probably is not the most significant of these considerations, but it may be just the last straw that broke the camel’s back, on top of the other things that are more traditional drivers of migration … cost of living and family and friends and jobs,” McGhee said.

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Living in California costs 12.6% more than the national average, according to the U.S. Bureau of Economic Analysis. One of the biggest pain points in the state is housing, which is 57.8% more expensive than what the average American pays.

The U-Haul study across all 50 states found that 7 of the top 10 growth states where people moved to have Republican governors. Nine of the states with the biggest net outflows had Democrat governors.

Texas, Florida and North Carolina were the top three growth states for U-Haul customers, with Dallas, Houston and Austin bagging the top spots for growth in metro regions.

A notable exception in California was San Diego and San Francisco, which were the only California cities in the top 25 metros with a net inflow of one-way U-Haul customers.

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