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Colorado finalizes new deal with Deion Sanders’ manager for filming on campus

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Colorado finalizes new deal with Deion Sanders’ manager for filming on campus



It’s an unusual deal in the sense that few college coaches besides Deion Sanders could procure this kind of arrangement.

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The University of Colorado has finalized an agreement with Deion Sanders’ business manager that spells out the terms for filming another season of the “Coach Prime” documentary series on the university’s Boulder campus.

The contract was finalized in late July after Amazon Prime Video announced the renewal of the series in May. It details the agreement between the university and SMAC Productions, a division of SMAC Entertainment, a talent agency based in Los Angeles. SMAC’s business clients include Sanders, Colorado’s football coach, and three players on his team − two-way star Travis Hunter and Sanders’ sons Shedeur and Shilo.

“We were extremely happy with how the last season of the Coach Prime docuseries turned out and are looking forward to working with SMAC on what promises to be another great season,” university spokesman Steve Hurlbert said.

USA TODAY Sports recently obtained the contract, which is unusual in the sense that few college coaches could procure this arrangement – an annual series on Prime Video, produced by his business manager, with wide latitude to film on campus at no charge.

The university sees it as a good deal, in large part because of the publicity it brings as it documents the Colorado football program behind the scenes under Sanders, also known as Coach Prime.

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What is in the Deion Sanders filming contract?

The contract is mostly the same as last year’s, which covered Sanders’ first season at Colorado. It was signed by Sanders’ business manager, Constance Schwartz-Morini, CEO of SMAC Entertainment, along with CU administrator Patrick O’Rourke.

∎ The contract again includes no compensation for the university, which instead sees the publicity from the series as its own form of compensation. By contrast, Michigan received $2.25 million for access and licensing in relation to its behind-the-scenes show on Amazon for the 2017 season.

 Amazon Prime Video declined to share viewership data for the last season of “Coach Prime.”

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∎ SMAC Productions maintains editorial control of the series, with regular input from the university on the series’ content.

“All creative and business decisions in connection with the Series shall be under the sole control of Producer subject only to Producer’s compliance with its express obligations and restrictions set forth herein,” the contract states.

∎ As producer, SMAC Productions is responsible for securing “any and all media releases from any CU Individuals or other individuals who are featured, photographed, filmed or otherwise recorded for the production of the Series.”

∎ The producer has wide latitude for filming on campus. “Producer is hereby irrevocably granted permission to enter and use, film, photograph and record the athletic buildings and facilities of the CU including, without limitation, the CU’s football stadium, practice areas, weight rooms, locker rooms, team meeting rooms, fields, sideline areas, and all other restricted and unrestricted locations within and around the same,” the contract states.

∎ SMAC also has exclusive rights to CU for all television, documentary and episodic programming in all media for any commercial project featuring both Sanders and the CU Football program that might compete with the series until 12 months after the airing of the final episode. This doesn’t include rights to CU games but says CU needs Sanders’ prior written consent to “create its own short-form, non-serialized audiovisual content about CU which contains references to Sanders and CU Football.”

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The university said it does not have any such agreements with Sanders, however.

How long will the ‘Coach Prime’ series run?

The contract states it is CU’s intent to positively collaborate with the producer “to allow production of the Series on the CU campus for the duration of Sanders employment relationship with CU.”

But the CU chancellor may decline to extend the filming of the series on the CU campus beyond the 2024 season. The parties agree to meet to discuss an option to extend the agreement on or about April 1, 2025.

Last year’s series was Season 2 of “Coach Prime” and debuted after Sanders’ first season in Boulder, when the Buffaloes finished 4-8 after starting 3-0. It consisted of six episodes and followed Season 1, which covered Sanders’ final year at Jackson State before his hiring in Boulder.

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“The partnership with CU and SMAC worked very well last year for all parties so we all felt there was little need to make any drastic changes ahead of this season,” Hurlbert said.

Colorado currently is engaged in preseason practices and begins the season Aug. 29 at home against North Dakota State.

Follow reporter Brent Schrotenboer @Schrotenboer. Email: bschrotenb@usatoday.com





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Colorado

Elephants can't pursue their release from a Colorado zoo because they're not human, court says

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Elephants can't pursue their release from a Colorado zoo because they're not human, court says


DENVER (AP) — Five elephants at a Colorado zoo may be “majestic” but, since they’re not human, they do not have the legal right to pursue their release, Colorado’s highest court said Tuesday.

The ruling from the Colorado Supreme Court follows a similar court defeat in New York in 2022 for an elephant named Happy at the Bronx Zoo in a case brought by an animal rights group. Rulings in favor of the animals would have allowed lawyers for both Happy and the elephants at the Cheyenne Mountain Zoo in Colorado Springs — Missy, Kimba, Lucky, LouLou and Jambo — to pursue a long-held legal process for prisoners to challenge their detention and possibly be sent to live in an elephant sanctuary instead.

“It bears noting that the narrow legal question before this court does not turn on our regard for these majestic animals generally or these five elephants specifically. Instead, the legal question here boils down to whether an elephant is a person as that term is used in the habeas corpus statute. And because an elephant is not a person, the elephants here do not have standing to bring a habeas corpus claim,” the court said in its ruling.

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The same animal rights group that tried to win Happy’s release, the Nonhuman Rights Project, also brought the case in Colorado.

The group argued that the Colorado elephants, born in the wild in Africa, have shown signs of brain damage because the zoo is essentially a prison for such intelligent and social creatures, known to roam for miles a day. It wanted the animals released to one of the two accredited elephant sanctuaries in the United States because the group doesn’t think they can no longer live in the wild.

The zoo argued moving the elephants and potentially placing them with new animals would be cruel at their age, possibly causing unnecessary stress. It said they aren’t used to being in larger herds and, based on the zoo’s observations, the elephants don’t have the skills or desire to join one.

In a statement, the Nonhuman Rights Project said the latest ruling “perpetuates a clear injustice” and predicted future courts would reject the idea that only humans have a right to liberty.

“As with other social justice movements, early losses are expected as we challenge an entrenched status quo that has allowed Missy, Kimba, Lucky, LouLou, and Jambo to be relegated to a lifetime of mental and physical suffering,” it said.

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Colorado politicians at federal, state, and local levels react to Trump’s executive actions

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Colorado politicians at federal, state, and local levels react to Trump’s executive actions


President Donald Trump is wasting no time putting his agenda for a second term into place after his inauguration on Monday. Shortly after being sworn in, he announced pardons for 1,500 people convicted in the attack on the US Capitol in 2021 and signed roughly 200 executive actions, memoranda and proclamations.

Many of those focused on immigration – declaring a national emergency at the southern border, resuming construction of the border wall, ending birthright citizenship, and classifying drug cartels and certain gangs as foreign terrorist organizations subject to immediate arrest and deportation.

Colorado Congressman Gabe Evans, a Republican representing Colorado’s 8th Congressional District, says it’s about saving lives. 

“And when we look at the death toll of Americans who have died as a result of things like fentanyl poisoning, it’s well in excess of the Americans who were killed in the attack on Sept. 11,” said Evans.

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The Inauguration Of Donald J. Trump As The 47th President
WASHINGTON, DC – JANUARY 20: U.S. President Donald Trump holds up an executive order after signing it during an indoor inauguration parade at Capital One Arena on January 20, 2025 in Washington, DC. Donald Trump takes office for his second term as the 47th president of the United States.

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The President also restored an order withholding federal funds from local agencies that don’t cooperate with federal immigration agents.

In Aurora, where a Venezuelan gang has grabbed national attention, Mayor Mike Coffman welcomed the help.

“The City of Aurora has never been a sanctuary city which means we will fully cooperate with federal immigration authorities,” said Coffman. 

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But some worry federal agents won’t discern between criminals and non-criminals. Jennifer Piper works with the immigrant community in Colorado, “We’re seeing a record number of people sign up for our ‘know your rights’ and sign up for our rapid response network.” 

Trump also signed a sweeping order to unleash American energy, directing federal agencies to simplify and expedite permits for drilling on federal lands and waters.

Colorado Congressman Jeff Hurd, a Republican for Colorado’s 3rd Congressional District, says it’s good for the Western Slope and for our climate. 

“The best and most responsible way to reduce global greenhouse gas emissions is in the state of Colorado, in the third congressional district, is responsibly developing these resources that we’ve been blessed with,” said Hurd.

The president also abolished environmental justice and Diversity, Equity and Inclusion programs in federal agencies and restored a policy recognizing only male and female genders. 

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State Representative Matt Soper says Democrats in the state Legislature are sure to push back.

“So we can expect things like what’s on your driver’s license to change, certainly federal law can’t dictate what Colorado defines as accessible bathrooms,” said Soper. “So I’ll be curious what the Democrats present us to debate.” 

Trump’s other executive actions included withdrawing the U.S. from the Paris Climate Treaty and World Health Organization, delaying a federal ban on TikTok, enacting a federal hiring freeze, renaming the Gulf of Mexico the Gulf of America, and pausing disbursement of funds from the Inflation Reduction Act and Infrastructure Investment Act.

Some of his executive actions, like ending birthright citizenship, which is in the U.S. Constitution, are sure to result in legal challenges.

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Colorado politicians say Trump starts with bold transition, signing flurry of executive orders

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Colorado politicians say Trump starts with bold transition, signing flurry of executive orders


Colorado politicians say Trump starts with bold transition, signing flurry of executive orders – CBS Colorado

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Politicians in Colorado agreed that the president’s inaugural address was bold, calling for everything from landing a man on Mars to taking back the Panama Canal and renaming the Gulf of Mexico the Gulf of America. But no topic received more attention than immigration.

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