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Colorado finalizes new deal with Deion Sanders’ manager for filming on campus

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Colorado finalizes new deal with Deion Sanders’ manager for filming on campus



It’s an unusual deal in the sense that few college coaches besides Deion Sanders could procure this kind of arrangement.

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The University of Colorado has finalized an agreement with Deion Sanders’ business manager that spells out the terms for filming another season of the “Coach Prime” documentary series on the university’s Boulder campus.

The contract was finalized in late July after Amazon Prime Video announced the renewal of the series in May. It details the agreement between the university and SMAC Productions, a division of SMAC Entertainment, a talent agency based in Los Angeles. SMAC’s business clients include Sanders, Colorado’s football coach, and three players on his team − two-way star Travis Hunter and Sanders’ sons Shedeur and Shilo.

“We were extremely happy with how the last season of the Coach Prime docuseries turned out and are looking forward to working with SMAC on what promises to be another great season,” university spokesman Steve Hurlbert said.

USA TODAY Sports recently obtained the contract, which is unusual in the sense that few college coaches could procure this arrangement – an annual series on Prime Video, produced by his business manager, with wide latitude to film on campus at no charge.

The university sees it as a good deal, in large part because of the publicity it brings as it documents the Colorado football program behind the scenes under Sanders, also known as Coach Prime.

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What is in the Deion Sanders filming contract?

The contract is mostly the same as last year’s, which covered Sanders’ first season at Colorado. It was signed by Sanders’ business manager, Constance Schwartz-Morini, CEO of SMAC Entertainment, along with CU administrator Patrick O’Rourke.

∎ The contract again includes no compensation for the university, which instead sees the publicity from the series as its own form of compensation. By contrast, Michigan received $2.25 million for access and licensing in relation to its behind-the-scenes show on Amazon for the 2017 season.

 Amazon Prime Video declined to share viewership data for the last season of “Coach Prime.”

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∎ SMAC Productions maintains editorial control of the series, with regular input from the university on the series’ content.

“All creative and business decisions in connection with the Series shall be under the sole control of Producer subject only to Producer’s compliance with its express obligations and restrictions set forth herein,” the contract states.

∎ As producer, SMAC Productions is responsible for securing “any and all media releases from any CU Individuals or other individuals who are featured, photographed, filmed or otherwise recorded for the production of the Series.”

∎ The producer has wide latitude for filming on campus. “Producer is hereby irrevocably granted permission to enter and use, film, photograph and record the athletic buildings and facilities of the CU including, without limitation, the CU’s football stadium, practice areas, weight rooms, locker rooms, team meeting rooms, fields, sideline areas, and all other restricted and unrestricted locations within and around the same,” the contract states.

∎ SMAC also has exclusive rights to CU for all television, documentary and episodic programming in all media for any commercial project featuring both Sanders and the CU Football program that might compete with the series until 12 months after the airing of the final episode. This doesn’t include rights to CU games but says CU needs Sanders’ prior written consent to “create its own short-form, non-serialized audiovisual content about CU which contains references to Sanders and CU Football.”

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The university said it does not have any such agreements with Sanders, however.

How long will the ‘Coach Prime’ series run?

The contract states it is CU’s intent to positively collaborate with the producer “to allow production of the Series on the CU campus for the duration of Sanders employment relationship with CU.”

But the CU chancellor may decline to extend the filming of the series on the CU campus beyond the 2024 season. The parties agree to meet to discuss an option to extend the agreement on or about April 1, 2025.

Last year’s series was Season 2 of “Coach Prime” and debuted after Sanders’ first season in Boulder, when the Buffaloes finished 4-8 after starting 3-0. It consisted of six episodes and followed Season 1, which covered Sanders’ final year at Jackson State before his hiring in Boulder.

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“The partnership with CU and SMAC worked very well last year for all parties so we all felt there was little need to make any drastic changes ahead of this season,” Hurlbert said.

Colorado currently is engaged in preseason practices and begins the season Aug. 29 at home against North Dakota State.

Follow reporter Brent Schrotenboer @Schrotenboer. Email: bschrotenb@usatoday.com





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Weather corner: Hidden Colorado headwaters, the unknown mountains of Grand County

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Weather corner: Hidden Colorado headwaters, the unknown mountains of Grand County

208 “ranked peaks” are located within Grand County. These are defined as peaks that rise more than 300 feet above its closest connecting ridge or saddle. Many of these high points reside in one of the two largest microclimates in Grand County: the northern and southern mountains.

These mountainous microclimates typically experience more precipitation than surrounding valleys due to mountains creating extra lift for clouds — fueling the development of showers both in the winter and summer months.

They can also experience months of temperatures below freezing from early November through early April according to data from the PRISM Group. These higher elevations, especially below timberline, often hold snow for months after the last major snowstorm. As such, these vast regions are responsible for keeping the Colorado River’s streamflow healthy year round.



This year, many stream flows have already peaked after a March heatwave fueled rapid runoff.

The northern mountains

Including prominent peaks such as Parkview Mountain — the highest peak in the Rabbit Ears Range — Elk Mountain, Little Gravel and Gravel Mountain, the northern mountains have many important tributaries into the Colorado River.

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According to data from the United States Department of Agriculture’s Office of Sustainability and Climate, the Antelope, Troublesome, Corral, Willow, Stillwater and Supply Creeks supply healthy amounts of water year-round into the Colorado from the wide expanses of public land that encompass the area enclosed by U.S. Highway 40 to the south and west, and U.S. Highway 34 to the east.

Following the road near Little Wolford and Wolford Mountains, a view towards Grouse and Elk Mountains stretches across the horizon.
JP Connick/For Sky-Hi News

Taking Colorado Highway 125 brings you along one of these major tributaries, Willow Creek, and sends you into Jackson County once you hop Willow Creek Pass.

Willow Creek and Muddy Creek above Antelope Creek are both flowing stronger than usual due to early melting of snowpack. They typically see peak streamflow in late April through early May, but is already slowing down after much of the snowpack feeding this stream has already melted.

As of April 6, the Upper Colorado basin is only at 26% of median during the same period we typically reach our usual peak in snowpack, according to the Natural Resources Conservation Service.

Muddy Creek above Antelope Creek were flowing above average, peaking for the season at over 200 cubic feet per second on March 27. Since then, flows have been falling back to 50 cubic feet per second, without ample snowpack to keep feeding the stream.

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This map highlights the location of the northern and southern mountains microclimate.
JP Connick/For Sky-Hi News

The southern mountains

With more peaks above timberline than you can name along the southern county border, Byers Peak marks the most prominent peak on the county’s interior and shines in the middle of Fraser’s webcam.

With major tributaries sourced from this region including Williams Fork, Little Muddy, Tenmile, Crooked, Saint Louis and Vazquez Creeks, the slightly higher peaks that line the southern mountains are responsible for a significant portion of headwater flows.

This region can be explored by taking County Road 3 towards Ute Pass and branching off onto the numerous curvy, rougher roads that can be used for various recreation opportunities.

Byers and Bills Peak is seen from saddle between those two peaks and Bottle and Ptarmigan Peaks
JP Connick/For Sky-Hi News

Similar stories of earlier-than-average peak flows can be found scattered through the more numerous sensor suites that measure stream discharge along these southern tributaries.

Williams Fork has likely already peaked for the season when streamflow usually only starts rising in early April. Saint Louis Creek has also been seeing high early streamflow above last year’s mark since mid-late March. While Vazquez Creek is usually still muddled by ice and slow flows around five cubic feet per second, flows have been marked above 10 cubic feet per second since March 20.

Both of these microclimates’ month-early peaks in streamflow have met calls for immediate action with Kremmling instating level three watering restrictions and the declaration of stage three drought by the Grand County Drought Preparedness Committee.

Similar downturns in water supply forecasts from the United States Department of Agriculture for the Colorado River have lifted red flags for water scarcity and extreme drought, not just in Grand County but along the Colorado River as a whole.

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The Weather Corner is your go-to column for valuable information about Grand County’s weather.



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Deion Sanders says he’s in good health during Colorado’s spring game

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Deion Sanders says he’s in good health during Colorado’s spring game


A year after being diagnosed with bladder cancer, Deion Sanders insists he’s in good health.

Sanders was very hands-on during Colorado’s spring scrimmage on Saturday, being seen all over the gridiron at Folsom Field.

“Everybody inside these doors can tell you, it’s different when I’m here,” Sanders told reporters, according to the Associated Press. “I’m going to take my breaks, like every other coach, but I love to be here.”

Colorado Buffaloes head coach Deion Sanders during the spring game at Folsom Field. Ron Chenoy-Imagn Images

Sanders, who recently departed from the team while dealing with blood clots, repeatedly told reporters “I’m good, I’m good,” when asked about his health.

The main task on Sanders’ mind for the Buffaloes is to have a rebound season this fall, after posting a disappointing 3-9 record in 2025.

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“We’re going to make it better,” Sanders said. “We already have with the staff as well as the players that are inside the locker room. I love it. I love that everyday grind of it.

“Things definitely are, I’m not going to say 100%, but things are tremendously better on the field as well with the staff.”

Sanders revamped his coaching staff going into next season, adding offensive coordinator Brennan Marion and Chris Marve to lead the defense.


Head coach Deion Sanders greets players before the start of the spring game.
Colorado Buffaloes head coach Deion Sanders greets players before the start of the spring game at Folsom Field. Ron Chenoy-Imagn Images

“We’ve got some good things going on,” Sanders said. “You can see the fruit thereof.”

Going forward this spring, Sanders said he was open to scrimmaging another team, but admitted teams do not value offseason games as much anymore.

“No one’s valuing spring anymore,” he said. “You’ve got several major colleges not even having spring games. The only thing that will bring that back is we compete against another school. I’ve been saying that for the last several years.

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“Glad I didn’t say what I was thinking. But I can’t be the first one to say it. That’s what’s needed. … People get tired of the same old, same old, at a certain point. You want more.”



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Colorado GOP kicks off state assembly in Pueblo

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Colorado GOP kicks off state assembly in Pueblo


This story was produced as part of the Colorado Capitol News Alliance. It first appeared at cpr.org.

Hundreds of Republican Party faithful are gathering in Pueblo starting today to help pick the party’s primary candidates.

There are two routes to the primary ballot. One is by submitting signatures, which a number of Republican candidates have done, including state Sen. Barbara Kirkmeyer, who’s running for governor, as well as incumbent GOP congressional Reps. Jeff Crank, Gabe Evans and Jeff Hurd.

The second is by making a pitch to the delegates assembled in an auditorium at Colorado State University and winning the support of at least 30% of them. GOP Rep. Lauren Boebert is going through this route for her place on the ballot.

Republicans gather on Friday to pick congressional candidates, and at least one nomination from the floor is expected. Former state Rep. Ron Hanks, will try to make a last-minute play for the primary ballot in the 3rd Congressional District, hoping to set up a rematch against Hurd, who defeated him in the primary two years ago. Hurd was originally facing a challenge from Republican Hope Scheppelman, but she dropped out of the primary last month, in a surprise move originally announced by President Donald Trump.

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On Saturday, GOP delegates will select primary candidates for statewide races. This year all major state-wide offices are open and there is a race for U.S. Senate.

More than a dozen Republicans have filed paperwork to run for governor, including state Rep. Scott Bottoms, combat veteran Joshua Griffin, Teller County Sheriff Jason Mikesell, Air Force veteran Maria Orms and financial coach Jason Clark. Republican Victor Marx, founder of the All Things Possible ministry, submitted petitions and is also expected at the Assembly, where he’ll need to get 10% of the vote to make it onto the ballot.

There are four candidates running for Secretary of State: JJ McKinzie, Ross Taraborelli, James Wiley and Cory Parella.

Two Republicans are running to be eventual nominee for Attorney General: Shawn Bennett and Conner Pennington.

Only Fremont County Commissioner Kevin Grantham has filed to run for State Treasurer.

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The other statewide race delegates will get to weigh in on is the Republican nominee for U.S. Senate. Among the candidates looking for at least 30% of delegate support are Janak Joshi, George Markert, Dathan Jones, Mark Baisley, and Sean Pond.

This gathering will also mark the end of Brita Horn’s rocky tenure as party chair. After facing a no-confidence vote in early-March, she said she would step down after the state assembly.

Republicans held their last state assembly in Pueblo. It was also the site of this year’s Democratic state assembly, two weeks earlier.

The Colorado primary will be held on June 30.





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