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Colorado finalizes new deal with Deion Sanders’ manager for filming on campus

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Colorado finalizes new deal with Deion Sanders’ manager for filming on campus



It’s an unusual deal in the sense that few college coaches besides Deion Sanders could procure this kind of arrangement.

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The University of Colorado has finalized an agreement with Deion Sanders’ business manager that spells out the terms for filming another season of the “Coach Prime” documentary series on the university’s Boulder campus.

The contract was finalized in late July after Amazon Prime Video announced the renewal of the series in May. It details the agreement between the university and SMAC Productions, a division of SMAC Entertainment, a talent agency based in Los Angeles. SMAC’s business clients include Sanders, Colorado’s football coach, and three players on his team − two-way star Travis Hunter and Sanders’ sons Shedeur and Shilo.

“We were extremely happy with how the last season of the Coach Prime docuseries turned out and are looking forward to working with SMAC on what promises to be another great season,” university spokesman Steve Hurlbert said.

USA TODAY Sports recently obtained the contract, which is unusual in the sense that few college coaches could procure this arrangement – an annual series on Prime Video, produced by his business manager, with wide latitude to film on campus at no charge.

The university sees it as a good deal, in large part because of the publicity it brings as it documents the Colorado football program behind the scenes under Sanders, also known as Coach Prime.

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What is in the Deion Sanders filming contract?

The contract is mostly the same as last year’s, which covered Sanders’ first season at Colorado. It was signed by Sanders’ business manager, Constance Schwartz-Morini, CEO of SMAC Entertainment, along with CU administrator Patrick O’Rourke.

∎ The contract again includes no compensation for the university, which instead sees the publicity from the series as its own form of compensation. By contrast, Michigan received $2.25 million for access and licensing in relation to its behind-the-scenes show on Amazon for the 2017 season.

 Amazon Prime Video declined to share viewership data for the last season of “Coach Prime.”

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∎ SMAC Productions maintains editorial control of the series, with regular input from the university on the series’ content.

“All creative and business decisions in connection with the Series shall be under the sole control of Producer subject only to Producer’s compliance with its express obligations and restrictions set forth herein,” the contract states.

∎ As producer, SMAC Productions is responsible for securing “any and all media releases from any CU Individuals or other individuals who are featured, photographed, filmed or otherwise recorded for the production of the Series.”

∎ The producer has wide latitude for filming on campus. “Producer is hereby irrevocably granted permission to enter and use, film, photograph and record the athletic buildings and facilities of the CU including, without limitation, the CU’s football stadium, practice areas, weight rooms, locker rooms, team meeting rooms, fields, sideline areas, and all other restricted and unrestricted locations within and around the same,” the contract states.

∎ SMAC also has exclusive rights to CU for all television, documentary and episodic programming in all media for any commercial project featuring both Sanders and the CU Football program that might compete with the series until 12 months after the airing of the final episode. This doesn’t include rights to CU games but says CU needs Sanders’ prior written consent to “create its own short-form, non-serialized audiovisual content about CU which contains references to Sanders and CU Football.”

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The university said it does not have any such agreements with Sanders, however.

How long will the ‘Coach Prime’ series run?

The contract states it is CU’s intent to positively collaborate with the producer “to allow production of the Series on the CU campus for the duration of Sanders employment relationship with CU.”

But the CU chancellor may decline to extend the filming of the series on the CU campus beyond the 2024 season. The parties agree to meet to discuss an option to extend the agreement on or about April 1, 2025.

Last year’s series was Season 2 of “Coach Prime” and debuted after Sanders’ first season in Boulder, when the Buffaloes finished 4-8 after starting 3-0. It consisted of six episodes and followed Season 1, which covered Sanders’ final year at Jackson State before his hiring in Boulder.

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“The partnership with CU and SMAC worked very well last year for all parties so we all felt there was little need to make any drastic changes ahead of this season,” Hurlbert said.

Colorado currently is engaged in preseason practices and begins the season Aug. 29 at home against North Dakota State.

Follow reporter Brent Schrotenboer @Schrotenboer. Email: bschrotenb@usatoday.com





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Seeking Revenge Against the Capitals | Colorado Avalanche

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Seeking Revenge Against the Capitals | Colorado Avalanche


Colorado Avalanche (10-9-0) @ Washington Capitals (13-4-1)

5 p.m. MT | Capital One Arena | Watch: Altitude, 9News, My20, Altitude+ | Listen: Altitude Sports Radio (92.5 FM)

For the second time in six days the Colorado Avalanche will faceoff against the Washington Capitals. Colorado will battle to split the season series after a 5-2 loss at Ball Arena on November 15.

Latest Result (COL): COL 3, PHI 2

Latest Result (WSH): WSH 6, UTA 2

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Soaring Past the Flyers

The Avalanche beat the Flyers 3-2 at Wells Fargo Center on Monday. Cale Makar posted his 10th-career multi-goal game and Casey Mittlestadt added a goal. Additionally, Mikko Rantanen recorded two assists and Justus Annunen made 24 saves. Following a scoreless first period, Makar opened the scoring with a wrist shot from the slot at 8:30 of the second period after receiving Nathan MacKinnon’s set-up feed. Makar thought he had his second of the game at 10:44 of the middle frame, but the goal was taken off the board due to a successful Flyers challenge for goaltender interference. However, Makar would eventually double Colorado’s lead on the power play with his eighth tally of the season at 15:08 of the middle frame with a shot from the point that deflected off a Flyers player on its way in. The Burgundy and Blue took a 3-0 lead at 8:34 of the third period when Mittelstadt dispatched the rebound created by Rantanen’s shot into the net for his seventh goal of the season. The Flyers answered with goals from Owen Tippett at 11:48 and Tyson Foerster at 13:32 to cut their deficit to one, but the Avs held on to secure their 10th victory of the season.

Leading the Way

MacKinnon leads the NHL in points (34) and assists (27).

Makar leads NHL blueliners in goals (8), assists (19), and points (27). He’s tied for seventh among NHL skaters in points and tied for fifth in assists.

Rantanen is tied for sixth in the league in goals (12) and tied for seventh in points (27).

History

The Avalanche are 18-20-4 in 42 previous regular-season games against the Capitals. Colorado is 4-1-0 in its last five matchups against Washington dating back to the 2022-23 season.

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Winning Out West

The Capitals beat the Utah Hockey Club 6-2 at the Delta Center on Monday. Alex Ovechkin scored twice, and Charlie Lindgren made 24 saves. Utah opened the scoring with a goal by Jack McBain at 3:05 of the first period but the Capitals responded with tallies from Dylan Strome at 7:46, Nic Dowd at 7:56, and Ovechkin at 11:05. Ovechkin extended Washington’s lead to three with a goal at 5:38 of the second period before Nick Bjugstad scored for Utah at 11:44 to make it 4-2 in favor of Washington entering the third period. Ovechkin did leave the game midway through the third period with a lower-body injury and has been placed on injured reserve and ruled week-to-week. The Caps added two more goals in the third period from Brandon Duhaime at 7:30 and Aliaksei Protas at 9:56 to win 6-2.

Putting Up Numbers on the Potomac

MacKinnon has posted 28 points (11g/17a) in 20-career matchups against the Capitals including 11 points (5g/6a) in 10 road matchups against them.

In eight previous meetings with Washington, Makar has recorded six points (2g/4a).

Rantanen has registered 19 points (8g/11a) in 14 previous games against Washington including eight points (4g/4a) on the road.

Capitals’ Contributors

Strome leads the Capitals in points (28) and assists (22).

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Connor McMichael is second on the team in goals (12) and third in points (19).

Aliaksei Protas is fourth on the team in points (18), third in goals (7), and tied for third in assists (11).

A Numbers Game

10

Makar became the first defenseman in franchise history to record 10 multi-goal games.

3

The Avalanche have three players (MacKinnon, Makar, and Rantanen) in the top 10 in points. No other team has more than one.

165

The Avs have registered 165 high-danger shots on goal, which ranks sixth in the NHL.

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Quote That Left a Mark

“Juice is great. I think he’s been great all year. [He made] some big saves, especially at the beginning there…So [it was a] heck of a job from Juice for sure.”

— Casey Mittelstadt on Justus Annunen’s performance on Monday



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Residents rally to save Colorado Springs library on brink of closure

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Residents rally to save Colorado Springs library on brink of closure


COLORADO SPRINGS, Colo. (KKTV) – Hundreds of Colorado Springs residents showed up at the Pikes Peak Library District Board of Trustees meeting Wednesday night in a last-ditch effort to save the Rockrimmon Library.

The library is set to close December 1. This comes after the board voted to not renew the library’s lease due to financial issues.

In a statement posted on their website on November 8, the board called the decision to close Rockrimmon a difficult one.

“A library provides access to resources and materials to everyone in the community, so considering a closure goes against the grain of our hopes for PPLD. However, our District provides access to nearly 700,000 people across El Paso County. We must make decisions that sustain the entire District.”

More than 250 community members showed up to Wednesday’s board meeting to show their support for keeping the Rockrimmon location open with another 119 tuning in virtually.

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Former Rockrimmon Library manager Steve Abbott said he was glad to see the turnout.

“It shows that the community will not give up and they are going to fight to keep this library open,” he said.

For most of the almost five-hour meeting, 43 speakers took turns pleading with board members to postpone the library’s closure, extend the lease another year, and reconsider their decision to close the library in the first place.

One of those who spoke before the board, Abbott said closing the library will leave a massive gap for the 30,000 people who live in the area.

“It leaves a big library desert in the Rockrimmon area,” he said. “For a child to use a library now, they’ll have to go over I-25, under I-25, over Academy, under Academy to get to a library, and it’s six miles away from where Rockrimmon was.”

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Speaker and Rockrimmon resident Jennifer Walker said closing the library would also deprive the area of a much-needed community center.

“There is no YMCA, there’s nothing else,” she said. “This is where we meet other moms when we’re desperate to talk to another human being that’s not a toddler, this is where we go to work when we need a quiet space, this is where the elderly come to use the computer or to check out books.”

The fate of the Rockrimmon Library was not on the board’s agenda and those who left the meeting tell 11 News the meeting ended with no resolution.

Walker said residents are still exploring their legal options.

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What’s the latest on the Colorado River negotiations?

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What’s the latest on the Colorado River negotiations?


The U.S. Bureau of Reclamation released a breakdown Wednesday of five potential paths forward for the fragile state-to-state negotiations surrounding Colorado River operating guidelines that must be updated by 2026.

The Colorado River, which is Southern Nevada’s primary source of water, holds a precarious future as the basin experiences historic drought and state leaders disagree on how to deal with shortages. The range of alternatives is possibly the last major announcement about negotiations to come from the Bureau of Reclamation under the Biden-Harris administration.

We have worked tirelessly over the past several years to bring Colorado River Basin stakeholders together for a transparent and inclusive post-2026 process,” Reclamation Commissioner Camille Calimlim Touton said in a statement. “Today, we show our collective work. These alternatives represent a responsible range from which to build the best and most robust path forward for the Basin.”

What to know heading into 2025

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The breakdown between two coalitions of states, the Upper and Lower Basins, centers around whether the Upper Basin — Colorado, Utah, New Mexico and Wyoming — should be required to take cuts to its water allocation past what’s known as the river’s “structural deficit,” or the 1.5 million acre-feet lost to evaporation and transport. The Upper Basin has argued that it takes too many cuts already because of its reliance on snowpack instead of big reservoirs.

The Lower Basin also has called for smaller reservoirs in the Upper Basin states to be included in discussions about cuts in water usage across the system.

Notably, one of the five alternatives is based on proposals from Native American tribes, calling for the government to account for undeveloped tribal water.

The acknowledgement of the ongoing duel between the Upper and Lower Basins is the “Basin Hybrid” alternative, which appears to fall somewhere down the middle of the two coalition’s proposals.

In a statement, Upper Basin Commissioner and Colorado negotiator Becky Mitchell said it’s too early to speak directly about the five alternatives from the Bureau of Reclamation.

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“Colorado continues to stand firmly behind the Upper Division States’ Alternative, which performs best according to Reclamation’s own modeling and directly meets the purpose and need of this federal action,” she said.

The Lower Basin states of Nevada, California and Arizona didn’t immediately release a statement when the announcement was released at 1 p.m.

All seven state negotiators will convene in Las Vegas in early December at the Colorado River Water Users Association conference, where experts and officials will discuss what’s to come from negotiations under President-elect Donald Trump.

This is a developing story. Check back for updates.

Contact Alan Halaly at ahalaly@reviewjournal.com. Follow @AlanHalaly on X.

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