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Colorado finalizes new deal with Deion Sanders’ manager for filming on campus

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Colorado finalizes new deal with Deion Sanders’ manager for filming on campus



It’s an unusual deal in the sense that few college coaches besides Deion Sanders could procure this kind of arrangement.

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The University of Colorado has finalized an agreement with Deion Sanders’ business manager that spells out the terms for filming another season of the “Coach Prime” documentary series on the university’s Boulder campus.

The contract was finalized in late July after Amazon Prime Video announced the renewal of the series in May. It details the agreement between the university and SMAC Productions, a division of SMAC Entertainment, a talent agency based in Los Angeles. SMAC’s business clients include Sanders, Colorado’s football coach, and three players on his team − two-way star Travis Hunter and Sanders’ sons Shedeur and Shilo.

“We were extremely happy with how the last season of the Coach Prime docuseries turned out and are looking forward to working with SMAC on what promises to be another great season,” university spokesman Steve Hurlbert said.

USA TODAY Sports recently obtained the contract, which is unusual in the sense that few college coaches could procure this arrangement – an annual series on Prime Video, produced by his business manager, with wide latitude to film on campus at no charge.

The university sees it as a good deal, in large part because of the publicity it brings as it documents the Colorado football program behind the scenes under Sanders, also known as Coach Prime.

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What is in the Deion Sanders filming contract?

The contract is mostly the same as last year’s, which covered Sanders’ first season at Colorado. It was signed by Sanders’ business manager, Constance Schwartz-Morini, CEO of SMAC Entertainment, along with CU administrator Patrick O’Rourke.

∎ The contract again includes no compensation for the university, which instead sees the publicity from the series as its own form of compensation. By contrast, Michigan received $2.25 million for access and licensing in relation to its behind-the-scenes show on Amazon for the 2017 season.

 Amazon Prime Video declined to share viewership data for the last season of “Coach Prime.”

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∎ SMAC Productions maintains editorial control of the series, with regular input from the university on the series’ content.

“All creative and business decisions in connection with the Series shall be under the sole control of Producer subject only to Producer’s compliance with its express obligations and restrictions set forth herein,” the contract states.

∎ As producer, SMAC Productions is responsible for securing “any and all media releases from any CU Individuals or other individuals who are featured, photographed, filmed or otherwise recorded for the production of the Series.”

∎ The producer has wide latitude for filming on campus. “Producer is hereby irrevocably granted permission to enter and use, film, photograph and record the athletic buildings and facilities of the CU including, without limitation, the CU’s football stadium, practice areas, weight rooms, locker rooms, team meeting rooms, fields, sideline areas, and all other restricted and unrestricted locations within and around the same,” the contract states.

∎ SMAC also has exclusive rights to CU for all television, documentary and episodic programming in all media for any commercial project featuring both Sanders and the CU Football program that might compete with the series until 12 months after the airing of the final episode. This doesn’t include rights to CU games but says CU needs Sanders’ prior written consent to “create its own short-form, non-serialized audiovisual content about CU which contains references to Sanders and CU Football.”

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The university said it does not have any such agreements with Sanders, however.

How long will the ‘Coach Prime’ series run?

The contract states it is CU’s intent to positively collaborate with the producer “to allow production of the Series on the CU campus for the duration of Sanders employment relationship with CU.”

But the CU chancellor may decline to extend the filming of the series on the CU campus beyond the 2024 season. The parties agree to meet to discuss an option to extend the agreement on or about April 1, 2025.

Last year’s series was Season 2 of “Coach Prime” and debuted after Sanders’ first season in Boulder, when the Buffaloes finished 4-8 after starting 3-0. It consisted of six episodes and followed Season 1, which covered Sanders’ final year at Jackson State before his hiring in Boulder.

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“The partnership with CU and SMAC worked very well last year for all parties so we all felt there was little need to make any drastic changes ahead of this season,” Hurlbert said.

Colorado currently is engaged in preseason practices and begins the season Aug. 29 at home against North Dakota State.

Follow reporter Brent Schrotenboer @Schrotenboer. Email: bschrotenb@usatoday.com





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Colorado man convicted of multi-million-dollar scheme to sell hand sanitizer during COVID

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Colorado man convicted of multi-million-dollar scheme to sell hand sanitizer during COVID


A 51-year-old Castle Rock resident was recently found guilty on 15 counts of fraud by jurors in Denver federal court. 

According to a court document, Rico Tomas Garcia received $2.4 million from two businesses at the outset of the COVID pandemic. He spent the money to purchase a vehicle and three properties without delivering any of the promised product.

Garcia agreed in April 2020 to provide nine million 16-ounce bottles of hand sanitizer to a Virginia-based distributor of personal protective equipment (PPE) and safety work gear, according to the grand jury indictment in his case. A second company financed the deal for the distributor. 

If reached in full, the deal would have paid Garcia $37.8 million. But Garcia reportedly moved the first $2.4 million paid to him into accounts held by three corporations operated by he and his girlfriend. 

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A month after making the deal, none of the product was delivered and the finance company halted payments and demanded a refund. Instead, Garcia, according to the indictment, falsified documents about his arrangements with a Chinese manufacturer of the hand sanitizer. 

The contract was terminated in June of that year. 

Garcia allegedly bought homes in Topanga Canyon, California and Sedalia, Colorado, plus an undisclosed Nevada property, with the ill-gotten proceeds. Federal prosecutors also allege Garcia moved over a million dollars of the remaining money into offshore accounts in the Caribbean.

A federal grand jury indicted Garcia in April 2024. He was taken into custody eight months later. The jury reached its verdict March 9 after a week-long trial, finding him guilty of nine counts of wire fraud and six counts of money laundering. 

Meanwhile, the distributor and its finance company are still trying to resolve their finances through a civil lawsuit filed the year the deal went south. 

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Garcia is scheduled to be sentenced Sept. 8.



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How Colorado funeral homes are rebuilding trust eroded by years of industry scandal

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How Colorado funeral homes are rebuilding trust eroded by years of industry scandal


Mike Dudley can usually pick up on someone’s anxiety about dealing with Colorado’s funeral home industry the first time they sit down to talk.

It starts with pointed questions as he meets with families in the conference room at Rundus Funeral Home & Crematory in Broomfield, where Dudley is the general manager and funeral director. How is their loved one’s body going to be handled? Who will be caring for them? When, where and how will they be cremated or put in a casket?

Sometimes it comes out of the blue, like when a man called Dudley three years after Rundus cremated his loved one because he couldn’t stop thinking about whether or not he actually had the correct cremains.

“His mind just got wondering and he needed reassurance,” Dudley said. “Like, ‘How do I know this is in fact my person in the urn?’”

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Whether it’s pointed questions from prospective clients or phone calls years after the fact, recent scandals in the state’s funeral industry have shaken Coloradans’ trust in the professionals who care for their deceased loved ones, funeral directors and industry experts told The Denver Post.

While Colorado lawmakers have made significant strides in adding state regulations to prevent future scandals, rehabilitating the funeral industry’s reputation is a more complicated task.

“The trust that’s been broken here, it’s going to take a long while for us to restore it,” said Matt Whaley, president of the Colorado Funeral Directors Association.

The effect of Colorado’s notoriously lax funeral home regulations burst into public view in 2018, when an FBI raid on Sunset Mesa Funeral Directors in Montrose found that mother-daughter team Megan Hess and Shirley Koch stole and sold hundreds of bodies around the world to turn a profit.

Hess is now serving a 20-year prison sentence and Koch is serving a 15-year sentence.

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Coloradans are still seeing the fallout of more recent scandals, like the active investigation into Davis Mortuary owner (and former Pueblo County coroner) Brian Cotter, who operated the mortuary where state inspectors found 24 decomposing bodies in a hidden room in August.

Dudley is often at a loss for words when he thinks about the scandals, like what happened at the Return to Nature funeral home in Penrose, where owners Jon and Carie Hallford allowed 191 bodies, stacked on top of each other, to decompose for over four years while giving families fake cremains.

The Hallfords both face decades-long prison sentences after pleading guilty in their state criminal cases.

“Even when we’re transferring (the deceased) from a cot to a dressing table, we’re making sure their head doesn’t bang. We’re treating them as if they’re still alive, with care and respect. That you could let those people languish for years… how could you do that?” Dudley said. “How could you sit in front of a family and hand them an urn knowing full well it’s Quikrete?”

So when the man called him out of the blue asking about his loved one’s cremains, Dudley explained that every person who is cremated gets a metal disk with a unique set of numbers that stays with them through the whole process and is zip-tied to the bag of cremains that are returned to families.

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“I said, ‘Tell me that number. Don’t tell me the name of your person. I’ll go back to our cremation log and tell you the name associated with the number,’” Dudley said. “I came back, said I have that number associated with this person, and he just said, ‘Oh, thank God.’”

A hearse and van are parked outside the Return to Nature Funeral Home in Penrose, Colo., on Oct. 6, 2023. (AP Photo/David Zalubowski, File)

Scandals had statewide, local ripple effects

Cases of industry workers mishandling bodies in Montrose, Penrose, Denver and Pueblo have had a far-reaching effect on Colorado’s funeral home industry, said Kim Bridges, who owns the parent company that oversees three metro Denver funeral homes, including Rundus.

“When these things started happening, it was awful for the industry,” she said. “It makes everyone look at the industry with skepticism and that’s a shame because you need to be able to trust the people you entrust your loved one to.”

Bridges Funeral Services, which Bridges owns with her husband, also oversees funeral and mortuary facilities in New Mexico, Tennessee and Florida.

The uptick in funeral directors and staff encountering families who are anxious about cremating or burying their loved ones is not limited to Rundus, said Whaley, who has worked in the funeral home industry for 38 years and is now market director at Dignity Memorial.

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More people are also asking to witness cremations to make sure they know exactly what is happening to their loved one, he said.

When Dudley encounters people with questions or doubts about the funeral and cremation process, he tries to be as transparent as possible, answering their questions with as much detail as they want and offering tours of the facility.

For most, the offer is enough to calm their fears, Dudley said. But about a third of those want to see everything, from the plain-but-clean room lined with cabinets and counters where the deceased are prepared for services, to the massive, gray crematory that looks similar to a metal shipping container.

Whaley, Dudley and Bridges all shared the same sentiment: Families asking more questions about the funeral process is a good thing and should be welcomed.

“If someone doesn’t want to give a consumer all the information they’re asking for, shame on them,” Bridges said. “The consumer should go somewhere else and ask for a tour of the place.”

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That kind of simple and up-front communication is the right way to rebuild trust with the community after a crisis, said Andy Boian, founder and CEO of the Colorado- and California-based public relations firm Dovetail Solutions.

Boian and other public relations experts who spoke to The Denver Post commented on the scandals hypothetically, as neither have worked directly with funeral homes on this issue.

Good communication includes walking people through the process, making sure they understand what’s happening and circling back regularly, he said.

“At the end of the day, that would ratify and settle a lot of people’s concerns,” Boian said.

That transparency now extends into Colorado’s industry regulations after state legislators, motivated by recent scandals, passed new laws to prevent the same kind of situation from happening at funeral homes or mortuaries ever again.

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Passed in 2024, the three new laws require funeral directors and other industry professionals to obtain licenses; for state regulators to perform routine inspections at facilities; and for businesses to obtain consent and share more information about body donation.

Colorado officials say the new regulations are already making a difference — for example, bodies discovered in a hidden room at Davis Mortuary in Pueblo were found by state inspectors during their first-ever visit to the facility — though that impact isn’t necessarily felt by the people doing the work every day.

A police vehicle is parked outside Davis Mortuary in Pueblo, Colo., on Thursday, Aug. 21, 2025. Investigators discovered human remains as old as 15 years at the business operated by Pueblo County Coroner Brian Cotter. (Photo by Mike Sweeney/Special to The Denver Post)
A police vehicle is parked outside Davis Mortuary in Pueblo, Colo., on Thursday, Aug. 21, 2025. Investigators discovered human remains as old as 15 years at the business operated by Pueblo County Coroner Brian Cotter. (Photo by Mike Sweeney/Special to The Denver Post)

Bridges jokes that her staff are more nervous about a drop-by visit from her than from state inspectors.

“We welcome all oversight because we conduct ourselves in such a way that it’s not an issue,” she said. “If you have to run around and get things right before someone comes in, you’re doing something wrong.”

That ethos, Boian said, also represents another avenue for funeral homes to redeem themselves in the eyes of the community.

“There’s also an opportunity here as well, and that is to be the best and most proficient at your craft,” he said.

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Overcoming scandal, moving forward

Crisis management experts told The Denver Post that while the public is usually willing to forgive and forget scandals if those involved do a good job communicating, the fraught nature of dealing with death makes this more complicated.

“It’s really tricky when it’s something sensitive like this,” said Kara Schmiemann, senior director of crisis communications at Red Banyan, a national crisis PR firm with offices in Denver. “When it has to do with our loved ones, these are the most difficult industries when they face a crisis because there’s a lot of emotion packed in there.”

Mike Dudley, general manager of Rundus Funeral Home, walks into the funeral home's chapel in Broomfield on Jan. 19, 2026. (Photo by RJ Sangosti/The Denver Post)
Mike Dudley, general manager of Rundus Funeral Home, walks into the funeral home’s chapel in Broomfield on Jan. 19, 2026. (Photo by RJ Sangosti/The Denver Post)

And while the scandals at a handful of Colorado funeral homes may have sown skepticism among the general public, they had the opposite effect on Arapahoe Community College student Luke Olson.

Olson, who studies in the mortuary science program, was pursuing a mechanical engineering degree before he switched career paths. He said he was drawn to the hospitality of the field and the family connection — his grandfather was a mortician for a tiny town of 90 people.

“Going into the practice is emboldening to me and a new generation of death care practitioners who want to uphold the law and repair the damage that’s been done to Colorado’s reputation in the past,” Olson said.

Contrary to the stereotype about funeral home owners trying to profit off of the bereaved, people who get into the profession are not doing it for the money, Olson said, describing the wages as “very middle class.” (Funeral directors earn $51,607 per year on average, according to the National Funeral Directors Association.)

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Statues from northern Colorado foundry find new home at Smithsonian National Museum of Natural History

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Statues from northern Colorado foundry find new home at Smithsonian National Museum of Natural History


Two statues from a foundry in Northern Colorado have completed a tour across the country that lasted over a week and are now installed in front of the Smithsonian National Museum of Natural History.

The bronze bison were created by paleoartist Gary Staab at the Art Casting Foundry in Loveland and made their first stop on their road trip at the Denver Museum of Nature and Science on March 11. Staab, a paleoartist for over 30 years, says he created the massive statues over 14 months.

Chief Calvin Standing Bear (Sicangu and Oglala Lakota) speaks a prayer over the bronze bison.

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Smithsonian National Museum of Natural History


“The American Bison is a fascinating project because it has an incredible story, and it’s a story that is part of America’s history. To be included in it is a really humbling experience,” Staab said in a video announcing the bronze bison road trip.

Bison, America’s national mammal and the largest mammal in Colorado, once lived nearly statewide, Colorado Parks and Wildlife says. The Fort Garland Museum & Cultural Center says the animals have played an integral role in the state’s history and ecology and served as a staple food source for people living in the region as far back as the Paleo-Indian period. They’re seen as spiritually and culturally vital to many Native American Tribes of the Western Great Plains, they added.

Plains bison were nearly driven to extinction in the late 1800s, but collaboration among conservationists, organizations, and Native American communities has helped protect and conserve the species. The U.S. Fish and Wildlife Service says the species is no longer threatened with extinction, and estimates there are currently around 445,500 Plains Bison in conservation and commercial herds.

American Bison on the Southern Plains Land Trust Heartland Ranch Nature Preserve.

An American Bison grazes in fields on the Southern Plains Land Trust Heartland Ranch Nature Preserve on September 23, 2022 near Lamar, Colorado.

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Helen H. Richardson/MediaNews Group/The Denver Post via Getty Images


CPW said bull bison can grow to approximately six feet tall, 10 feet long, and can weigh over a ton.

Staab says each of his bison statues weighs 2,500 pounds, and the tallest of the pair stands at nine and a half feet tall.

After a presentation by NMNH Director Kirk Johnson and postdoctoral fellow Sarah Johnson, representatives of the Sicangu and Oglala Lakota saw the statues off on their journey. Chief Calvin Standing Bear spoke a prayer over the bronze bison. Chasing Hawk Standing Bear also sang a buffalo prayer song, and Jeff Iron Cloud burned sage next to the statues.

The bronzes made stops at the University of Nebraska, the University of Iowa and the Field Museum in Chicago on their long journey to Washington, D.C.

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Bronze statues of a bull bison and cow with a calf flank the Smithsonian National Museum of Natural History’s National Mall entrance.

Smithsonian National Museum of Natural History


They finished the nearly 1,800-mile trip on March 19 and were installed in their permanent home in front of the museum that night. Now they stand on either side of the stairs leading to the museum’s National Mall entrance to greet visitors.

An exhibit at the museum detailing the bison’s resilience titled “Bison: Standing Strong” is scheduled to open on May 7. The “Imagining Bison Display Cases,” which will explore artistic and scientific depictions of Bison through books, maps, and other materials, is set to open on May 21.

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