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Selling Arizona – Flagstaff Business News

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Selling Arizona – Flagstaff Business News


Visitors want to experience how Arizonans live; winemakers are ready to show them.

“Arizona is loved by many, but a lot of it is also largely unknown,” said Arizona Office of Tourism (AOT) Director Lisa Urias in her keynote presentation at the Fall Tourism Forum, hosted by NACOG (Northern Arizona Council of Governments), on Thursday, Oct. 10, in Camp Verde. “A lot of people don’t understand the full breadth of what Arizona has to offer.”

To change that, she discussed how AOT is considering ways to secure more funding for tourism promotion. She also revealed Arizona’s refreshed brand, which was released earlier this year, designed to better communicate the state’s “majestic beauty, vibrant culture and abundant diversity.”

AOT crafted the brand by traveling hundreds of miles across Arizona and asking more than 2,000 Arizonans in 57 communities what they love about their part of the state. “Arizonans built and own this story about who we are, what we hold dear and what we want amplified,” said Urias. “Every Arizonan can see a piece of themselves in the new brand.”

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The chosen color palette includes turquoise, copper, desert sage, pine green, sunset magenta and warm sand. The ponderosa pine signifies Northern Arizona, the saguaro represents Central Arizona, and the hummingbird stands for Southern Arizona and its desert wildflowers, she said.

Drawing from 2023 statistics, Urias gave these reasons for updating the brand: Arizona has 45.2 million overnight visitors annually; direct travel spending by visitors adds up to $29.3 billion; $4.2 billion is generated in taxes from visitor spending; and some 187,000 jobs are supported by tourism directly, while another 300,000 are supported by tourism indirectly.

Speaking to Northern Arizona business owners and community leaders who want to encourage and enhance tourism, Urias listed tourists’ top choices for visiting the state: the outdoors, entertainment, cultural experiences and sporting activities. “Visitors want to experience life the way you live it,” she said.

As if answering the AOT call for sharing their lifestyle, Verde Valley winemakers discussed how Arizona vineyards have burst onto the tourism scene in a big way with tours and tasting rooms.

People like to see where wine was made,” said Tom Pitts, founding president of the Verde Valley Wine Consortium. “You talk about the place, not the grape,” he said, noting that people won’t remember the particular grape grown, but will remember the region where the vineyards are, citing examples such as Bordeaux and Champagne, in France.

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The economic impact of Arizona’s rapidly expanding wine industry, which now is pouring onto the global wine-loving scene, has grown more than 500% since 2011, according to a recent study conducted for AOT by the Economic Policy Institute at Northern Arizona University.

The tremendous growth of Arizona’s wine industry can be attributed to several factors, including promoting the state’s unique grape-growing regions, development of Arizona’s wine-industry workforce, the proliferation of tasting rooms and visit-ready vineyards, and increasing promotion of Arizona wine country tourism experiences by AOT and others,” states an AOT news release.

I believe we can grow any grape on the planet in Arizona,” said Eric Glomski of Page Springs Cellars, noting the many micro zones and opportunities across the state. “The majority of people, even in Arizona, don’t know that Arizona’s wines are world class.”

Ginger Mackenzie, owner of Vino Zona with wine tasting locations in Jerome, Sedona and Cottonwood, expressed the joy of promoting the pioneer spirit of Arizona’s wine industry. “We get to be ambassadors for Arizona wines!” she said.

Forest Service representatives also spoke at the forum, sharing their efforts to enhance tourism experiences. “Recreation is the portal for understanding and caring for natural resources and public lands,” said Tom Palmer of the Prescott National Forest.

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Forum attendees also heard tips and strategies from members of the news media about how to promote their communities, attractions and businesses.

One of the biggest takeaways from the media panel were the comments from reporters and editors about being approachable and wanting to hear story ideas from the community,” said Discover Flagstaff Media Relations and Marketing Project Manager Ryan Randazzo. “Sometimes it can be a little intimidating reaching out to the media, but the fact that they took time away from covering news to be there in person and encourage people in rural Arizona to pitch them stories shows they are committed to finding the best stories for their audiences.”

NACOG-Economic Workforce Development Regional Director Teri Drew called the forum “an overwhelming success,” showcasing the Economic Development Council’s dedication to Northern Arizona’s thriving tourism sector. 

Attendees from four counties – Apache, Coconino, Navajo, and Yavapai – expressed positive feedback, appreciating the chance to connect directly with media contacts, like Quad Cities Business News,  as well as gain insights from top industry leaders,” said Drew. “With dynamic discussions on sustainable tourism, state and regional collaboration, a media panel, AOT, a wine panel and forest industry initiatives, the forum delivered both practical takeaways and an energizing impact.”

 The Fall Tourism Forum was sponsored in part by Flagstaff Business News. FBN

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By Bonnie Stevens, FBN

Photos by V. Ronnie Tierney, Fresh Focuses Photography: Business owners like “Big Mike,” of Route 66 Road Relics in Seligman, engaged with the media panel about promoting businesses and communities in rural Arizona.



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Kroger, Albertsons sued by Arizona, seven other states seeking antitrust lawsuit expense reimbursement

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Kroger, Albertsons sued by Arizona, seven other states seeking antitrust lawsuit expense reimbursement


Kroger Co. and Albertsons Cos. Inc. have been sued by Arizona and seven other states and the District of Columbia, all of which are seeking to be reimbursed for costs they incurred while fighting a merger between the two grocers that later failed on antitrust grounds.

The coalition of plaintiffs, which also includes the Federal Trade Commission, is seeking $10.3 million from Cincinnati-based supermarket giant Kroger and Boise, Idaho-based grocery rival Albertsons, according to the lawsuit filed March 31 in U.S. District Court in Portland, Ore.

Kroger is the parent company of Fry’s Food Stores in the Valley, and Albertsons owns the Safeway brand in Arizona.

Read more of this story from the Business Journal.

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Avoiding AC fire risks while staying cool in Arizona

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Avoiding AC fire risks while staying cool in Arizona


Amid the ongoing spring heat, Arizona is in store for even hotter summer months. FOX 10’s Irene Snyder learns how Arizonans can stay safe and cool, while avoiding fire risks.  

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Arizona men’s basketball closes out their historic season

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Arizona men’s basketball closes out their historic season


The University of Arizona men’s basketball team closes out their historic season after losing to the University of Michigan in the Final Four of the NCAA Tournament. The Wildcats had a tremendous season, breaking program records and earning several different recognitions and awards. 

Over the course of the season, the Wildcats dominated with a 36-3 run, breaking the program record for most wins in program history. Previously, this record was 35 wins during the 1987-98 season. 

Many of Arizona’s players were recognized for their outstanding work during the season. Notably, senior Jaden Bradley was named Big 12 Player of the Year. Freshman Koa Peat and Bradley were selected to the West All-Region team. Peat also earned the Most Outstanding Player across the western regionals. Another notable recognition was Bradley and freshman Brayden Burries earning All-American honors. 

Head coach Tommy Lloyd also received lots of well deserved praise for the way he led this team. He was named Big 12 Coach of the Year and Naismith Coach of the Year. After much discourse during the coaching carousel and the possible coaching job at the University of North Carolina, Lloyd recently agreed to a five-year contract extension with Arizona.     

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Regular Season Dominance

Right off the bat, the Wildcats showed promise in their team. The Red-Blue showcase was a great introduction to the team and demonstration of their talent for this upcoming season. As many predicted, they dominated in the preseason matchups against Saint Mary’s College and Embry-Riddle Aeronautical University, blowing both teams out of the water. 

Arizona continued to exert this dominance in their non-conference start to the season in November against tougher opponents. Their first competition was against the reigning NCAA Champions, No. 3 University of Florida, in Las Vegas. The Wildcats took the win 93-87, which was just the start of what was to come. Koa Peat made his college debut with a bang and proved he was a force to reckon with. Peat recorded 30 points on his debut, which also turned out to be his career high. When Arizona took the win against Florida, this was eye opening for a lot of people about the promise and talent that this team had to offer.  

They had a close call against UCLA about two weeks later, taking the victory by a mere 4 points, 69-65. Arizona jumped significantly in the rankings since playing Utah Tech, where they were ranked No. 13, to taking the No. 5 spot. They only continued to climb in the AP rankings, inching up one position at a time. They were ranked No. 4 when they took the victory against No. 3 University of Connecticut, who won the national championship back in 2024. This win was just five days after they beat UCLA.

The Wildcats jumped right past the No. 3 spot after the UConn victory to the No. 2 spot as they took on the University of Denver, Norfolk State University and No. 20 Auburn University at home. After these three games, the Wildcats hit double digits and were holding a 10-0 record. 

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Christmas came early for the Wildcats as they grabbed the No. 1 spot in the AP polls in early December before playing No. 12 University of Alabama. Arizona held the No. 1 spot for nine consecutive weeks, which broke the program record that was previously held at eight weeks. They closed out their 2025 by adding four more victories to their roster, along with that No. 1 position.  

After a notable regular season run, the Wildcats established themselves as a force to be reckoned with. They became the first team in AP Poll history to beat five ranked teams in their first nine games.          

Undefeated Conference Run 

The Wildcats began their new year and conference season on the road as they took their first Big 12 victory, 97-78, against the University of Utah. The following Wednesday, the Wildcats returned home for their first conference game in the McKale Center to face another team of Wildcats, Kansas State University. They blew them out of the water, taking a 101-76 victory. Throughout the course of the season, Arizona had 17 wins where they took the victory by 20+ points. 

They continued asserting their dominance on both their home court and on the road. The first rivalry game of the season against ASU was a close one, but Arizona came out unscathed taking an 89-82 win. The Wildcats picked up three more wins against the University of Central Florida, the University of Cincinnati and West Virginia University before heading back to Utah to take on No. 13 BYU. 

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This was a close victory with the Wildcats beating the Cougars 86-83. The Arizona freshmen met their match with BYU freshman AJ Dybantsa, who was a contender for the No. 1 overall pick in the NBA draft, but still is uncertain if he will enter the portal this season. Dybantsa recorded 24 points for the Cougars while Burries lead the Wildcats with 29. The Wildcats pulled through with a late rally to take the victory and remain undefeated in their season. 

The Wildcats closed out January with another win against the school up north but this time in enemy territory. Following their game against ASU, Arizona took a victory against Oklahoma State University at home. This marked the Wildcats’ 23rd win, which was an Arizona program record, as well as achieving the best start in Big 12 history. Arizona and the University of Miami Ohio were the remaining undefeated teams at this point in the season. 

Looking forward to their next game, they were taking on No. 9 University of Kansas on their home court. The Jayhawks handed Arizona their first loss of the season in a hard fight. Kansas was able to maintain their perfect home record on Big Monday, going 39-0 under head coach Bill Self. Going into this game, Arizona knew it would be a tough one as Kansas had home court advantage, but they also possess dominant freshman and veteran players. They were led by Flory Bidunga and Melvin Council Jr., who each collected 23 points. 

After this loss on Monday, Arizona looked forward to their next home game against No. 16 Texas Tech University on Valentine’s Day. Not only was it a special day because it was Valentine’s Day, but it was also ESPN’s College Gameday, where 14,688 fans sold out the McKale Center to watch this nationally televised spotlight on the Wildcats. 

This was the fifth time that Arizona has been the host, with the last time being in 2022. It was also the first time that a game was played in the new McKale Center at ALKEME Arena after the announcement of a 15-year naming rights partnership between Arizona Athletics and ALKEME Insurance. During this game, Arizona also honored former Wildcat guard Caleb Love who was welcomed into the Ring of Honor with a ceremony at halftime. 

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The Texas Tech game was a nailbiter, with the lead changing 11 times and having 11 ties. The game eventually went into overtime after Ivan Kharchenkov shot late free throws, but unfortunately the Red Raiders were too strong and took the win 78-75. JT Toppin collected 31 points and 13 rebounds while Christian Anderson recorded 19 points and six 3-pointers for Texas Tech. Arizona fought until the end and put up a good fight with both Burries and Tobe Awaka scoring in double figures. 

Because of these two back-to-back losses, Arizona took a fall in the AP rankings from No. 1 for nine consecutive weeks to No. 4 as they prepared to take on No. 23 BYU for the second time this season. 

Arizona managed to get back in the winning column to close out the rest of their season taking on some familiar faces like BYU and No. 14 Kansas for the second time this season, as well as new ones. They took victories against No. 2 University of Houston, Baylor University, No. 6 Iowa State University and University of Colorado, Boulder to round out the season. They managed to get redemption against Kansas and avenge their first loss of the season with a 20+ point victory margin 84-61 at home. 

They secured the Big 12 regular-season title and earned the No. 1 seed heading into the Big 12 Tournament.

Big 12 Champions

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After the Wildcats closed out their conference season against Boulder with another victory, they looked towards the Phillips 66 Big 12 Tournament in Kansas City. Arizona was the No. 1 seed and automatically advanced to the quarterfinals, where they took on No. 8 seed UCF. It was a clean sweep victory 81-59 to advance to the semifinals. 

In the semifinals, they faced No. 5 seed Iowa State for the second time this season. Bradley cemented his name as the Big 12 Player of the Year after shooting a 3-pointer buzzer-beater to win the game and send Arizona to the finals. The Wildcats won 82-80 in a crazy finale. 

Arizona faced No. 2 seed Houston in the finals of the Big 12 Tournament before stamping their ticket to the NCAA Tournament after a close win 79-74. This was the first time that Arizona has won the Big 12 Championship title since joining the conference back in 2024.  

 March Madness 

Because of their pure dominance throughout the season and the Big 12 Tournament, Arizona was the No. 1 seed in the western region for the NCAA Tournament. All of Tucson buzzed with excitement over the start of the tournament, and most people made their brackets with Arizona taking the victory at the end of it all. 

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They headed down to San Diego for the first round of the tournament, where they played against No. 16 seed Long Island University. They took their first victory of the tournament with over a 30-point margin. 

Later that weekend, Arizona advanced to play No. 9 seed Utah State University to finish out their weekend in San Diego. This was another victory to add to Arizona’s roster with the Wildcats’ winning 78-66. 

Arizona returned home to Tucson, where they were greeted by loving fans showing their support upon their arrival to McKale Center at ALKEME Arena. They had a quick turnaround, though, as they were headed up to San Jose for the second round of the tournament. That Thursday, they took on No. 4 seed University of Arkansas in the Sweet 16. 

In this matchup, Arizona showed strong offense with both Burries and Peat scoring 21 points, Kharchenkov scoring 15 and Bradley, Awaka and Motiejus Krivas tallying 14 points each. The Wildcats advanced to the Elite Eight after a 109-88 victory over Arkansas. This was their first appearance in the Elite Eight since 2015.

The Elite Eight matchup was against No. 2 seed Purdue University. Arizona got off to a slow start, letting Purdue take the lead for the majority of the first half and going into halftime. The Wildcats made a strong comeback in the second half to come out with the 79-64 victory taking them to the Final Four for the first time since 2001. 

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Arizona was heading to Indianapolis for the Final Four where they were set to play the No. 1 midwestern seed University of Michigan. Arizona fans migrated to the midwest to support their Wildcats as they ended the 25 year drought since they had played in the Final Four. Unfortunately, this game did not go as the Wildcats had hoped. They were unable to find their rhythm against Michigan’s tough defensive strategy with their strong offense and high shooting percentage. 

Arizona fell to Michigan 91-73 in the Final Four round of the NCAA Tournament. Though they did not win it all after a very tough game, this does not diminish everything this team has done this season and everything they have done for the Arizona basketball program. This team will stand as one of the greats and did the Arizona and Tucson community proud on the national stage.    


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