Arizona
Selling Arizona – Flagstaff Business News
Visitors want to experience how Arizonans live; winemakers are ready to show them.
To change that, she discussed how AOT is considering ways to secure more funding for tourism promotion. She also revealed Arizona’s refreshed brand, which was released earlier this year, designed to better communicate the state’s “majestic beauty, vibrant culture and abundant diversity.”
AOT crafted the brand by traveling hundreds of miles across Arizona and asking more than 2,000 Arizonans in 57 communities what they love about their part of the state. “Arizonans built and own this story about who we are, what we hold dear and what we want amplified,” said Urias. “Every Arizonan can see a piece of themselves in the new brand.”
The chosen color palette includes turquoise, copper, desert sage, pine green, sunset magenta and warm sand. The ponderosa pine signifies Northern Arizona, the saguaro represents Central Arizona, and the hummingbird stands for Southern Arizona and its desert wildflowers, she said.
Drawing from 2023 statistics, Urias gave these reasons for updating the brand: Arizona has 45.2 million overnight visitors annually; direct travel spending by visitors adds up to $29.3 billion; $4.2 billion is generated in taxes from visitor spending; and some 187,000 jobs are supported by tourism directly, while another 300,000 are supported by tourism indirectly.
Speaking to Northern Arizona business owners and community leaders who want to encourage and enhance tourism, Urias listed tourists’ top choices for visiting the state: the outdoors, entertainment, cultural experiences and sporting activities. “Visitors want to experience life the way you live it,” she said.
As if answering the AOT call for sharing their lifestyle, Verde Valley winemakers discussed how Arizona vineyards have burst onto the tourism scene in a big way with tours and tasting rooms.
“People like to see where wine was made,” said Tom Pitts, founding president of the Verde Valley Wine Consortium. “You talk about the place, not the grape,” he said, noting that people won’t remember the particular grape grown, but will remember the region where the vineyards are, citing examples such as Bordeaux and Champagne, in France.
The economic impact of Arizona’s rapidly expanding wine industry, which now is pouring onto the global wine-loving scene, has grown more than 500% since 2011, according to a recent study conducted for AOT by the Economic Policy Institute at Northern Arizona University.
“The tremendous growth of Arizona’s wine industry can be attributed to several factors, including promoting the state’s unique grape-growing regions, development of Arizona’s wine-industry workforce, the proliferation of tasting rooms and visit-ready vineyards, and increasing promotion of Arizona wine country tourism experiences by AOT and others,” states an AOT news release.
“I believe we can grow any grape on the planet in Arizona,” said Eric Glomski of Page Springs Cellars, noting the many micro zones and opportunities across the state. “The majority of people, even in Arizona, don’t know that Arizona’s wines are world class.”
Ginger Mackenzie, owner of Vino Zona with wine tasting locations in Jerome, Sedona and Cottonwood, expressed the joy of promoting the pioneer spirit of Arizona’s wine industry. “We get to be ambassadors for Arizona wines!” she said.
Forest Service representatives also spoke at the forum, sharing their efforts to enhance tourism experiences. “Recreation is the portal for understanding and caring for natural resources and public lands,” said Tom Palmer of the Prescott National Forest.
Forum attendees also heard tips and strategies from members of the news media about how to promote their communities, attractions and businesses.
“One of the biggest takeaways from the media panel were the comments from reporters and editors about being approachable and wanting to hear story ideas from the community,” said Discover Flagstaff Media Relations and Marketing Project Manager Ryan Randazzo. “Sometimes it can be a little intimidating reaching out to the media, but the fact that they took time away from covering news to be there in person and encourage people in rural Arizona to pitch them stories shows they are committed to finding the best stories for their audiences.”
NACOG-Economic Workforce Development Regional Director Teri Drew called the forum “an overwhelming success,” showcasing the Economic Development Council’s dedication to Northern Arizona’s thriving tourism sector.
“Attendees from four counties – Apache, Coconino, Navajo, and Yavapai – expressed positive feedback, appreciating the chance to connect directly with media contacts, like Quad Cities Business News, as well as gain insights from top industry leaders,” said Drew. “With dynamic discussions on sustainable tourism, state and regional collaboration, a media panel, AOT, a wine panel and forest industry initiatives, the forum delivered both practical takeaways and an energizing impact.”
The Fall Tourism Forum was sponsored in part by Flagstaff Business News. FBN
By Bonnie Stevens, FBN
Photos by V. Ronnie Tierney, Fresh Focuses Photography: Business owners like “Big Mike,” of Route 66 Road Relics in Seligman, engaged with the media panel about promoting businesses and communities in rural Arizona.
Believe it or not, the 2026 All-Star Game voting process has already begun, as of Wednesday. Fans who want to see their favorite members of the Arizona Diamondbacks take the field in the midsummer classic this season can begin voting for their stars.
There are certainly some deserving players on this Diamondbacks club, which is currently 32-28 and occupying the third Wild Card sport in the National League.
Here’s how and where you can vote for your hometown heroes:
How to vote for Diamondbacks players to make All-Star Game
Fans can utilize the following link to vote for members of their team on dbacks.com. Fans are permitted to fill out and submit as many as five ballots per day, selecting as many or as few players as they choose.
This period of the fan vote constitutes Phase 1 of All-Star voting, which will run from Wednesday, June 3 through Thursday, June 25 at 9:00 a.m. Arizona time (12:00 p.m. Eastern time).
Following Phase 1, the two overall top vote-getters will receive automatic berths into the All-Star lineups. If those two are not Shohei Ohtani and Aaron Judge once again, that would be an upset.
When and where is the 2026 All-Star Game?
The 2026 All-Star Game will take place at Citizens Bank Park, home of the Phillies in Philadelphia. All-Star week begins on June 10, with a full slate of activities, before the game is played on Tuesday, July 14 at 8:00 p.m. Eastern time (5:00 p.m. Arizona time).
The full schedule of events are as follows:
- Friday, July 10: HBCU Swingman Classic
- Saturday, July 11: 2026 MLB Draft
- Sunday, July 12: All-Star Sunday, MLB Futures Game, MLBx All-Star 3-on-3
- Monday, July 13: T-Mobile Home Run Derby (8:00 p.m. ET)
- Tuesday, July 14: All-Star Red Carpet, All-Star Game
Which Diamondbacks are deserving All-Stars?
| Mark J. Rebilas-Imagn Images
So, who should Diamondbacks fans vote for? Obviously, you may fill out the ballot however you choose. That can include a full roster of Diamondbacks, regardless of their stats or notoriety this season.
Still, here are some of the top performing D-backs who might have a leg up on an All-Star berth:
OF Corbin Carroll
Corbin Carroll is having another All-Star worthy season. He’s hitting .289/.380/.545 with a .925 OPS and eight home runs, while playing good right field defense. He has the eighth-most bWAR (2.7) among position players, fifth-most in the National League, and third-most among all pure outfielders.
2B Ketel Marte
If Marte wins the NL second base fan vote, it will be his third straight season starting the All-Star game. Despite such a slow start to the year, that feels possible again. Marte is hitting .259/.315/.456 with 10 homers and is playing the best defense of his career.
3B Nolan Arenado
Nolan Arenado is quietly putting together one of his better seasons of the 2020s, slashing .269/.351/.467 with eight homers and flashing his elite third base glove at nearly as good a pace as ever. His name still carries a lot of weight in third base conversations; he’ll get some votes, no matter what.
1B Ildemaro Vargas
Vargas’ bat has cooled down quite a bit since his historic start to 2026. He’s still hitting a sturdy .290/.318/.454, but feels more likely to be considered as a reserve selection than a leading vote-getter.
Honorable Mention: LHP Eduardo Rodriguez
Pitchers are not selected by the fan vote. They are selected by player ballots and the All-Star Game managers. The National League’s manager will be Dave Roberts of the Dodgers, again.
The National League has quite a few talented pitchers, but Eduardo Rodriguez currently holds the fifth-best starting pitcher ERA (2.24) among NL hurlers. It’s going to be difficult to dethrone Christopher Sanchez or Jacob Misiorowski, but Rodriguez could find his way into the pitching pool, especially after his WBC heroics for Team Venezuela.
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Arizona State has added Michael White to its coaching staff for the upcoming 2026-2027 season. White will join the program as an assistant coach and recruiting coordinator.
“I am incredibly honored to return to my home state and join this elite program,” White said. “I’m proud to say that I am coming home. I can’t thank Coach Herbie enough for the opportunity to join his incredible staff and help these young athletes grow and develop into the best individuals they can be. There are so many friends and mentors who have left their mark on this program, and I’m excited for the opportunity to leave mine and help take this program to new heights. Go Devils!”
White arrives with the Sun Devils after most recently spending the last three seasons with Alabama as an assistant. The Alabama women finished 11th at the 2026 NCAA Championships while the men were 24th.
Prior to arriving at Alabama, White spent the 2022-2023 season as a volunteer assistant at Wisconsin. He primarily coached the freestyle, breaststroke and distance groups for the Badgers. In addition to coaching the Badgers, he also was an assistant senior coach with the Madison Aquatics Club for the year. He began his coaching career at Juniata College in Pennsylvania as a volunteer assistant from 2019-2021.
White spent his collegiate career at St. Bonaventure in New York. There he was a 7x individual Atlantic-10 champion and swam to three school records as a senior with a 1:47.30 200 IM, 3:52.18 400 IM, and a 1:47.70 200 fly. He also was team captain for two season and helped the team capture the 2014 A-10 team title.
The Scottsdale, Arizona native will return to his home state. He was a 2012 AIA Division I state champion in the 100 breast and 200 IM as a senior for Dobson High School.
White joins the coaching staff led by head coach Herbie Behm, who is already known to be an innovative coach. Behm spoke of White’s innovation as well saying, “Mike is one of the best young coaches in the NCAA. His interview blew me away with the innovative ideas he presented. I can’t wait to start implementing those ideas and continue our growth at ASU.”
Arizona State swept the 2026 Big 12 team titles, and the men went on to finish 4th at 2026 NCAAs while the women were 37th. Rising senior Ilya Kharun captured the NCAA title in the 200 fly with a 1:37.66.
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