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Defying inflation? How Arizona Iced Tea (mostly) maintains Its 99-cent price tag

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Defying inflation? How Arizona Iced Tea (mostly) maintains Its 99-cent price tag


During times of sustained inflation — those periods when the price of a carton of eggs makes headlines — it doesn’t take much for a business executive to cast themselves as an enemy in the eyes of an overextended American public, but out-of-touch statements with a certain “let them eat cake” undercurrent are certainly a shortcut to achieving villainy. 

For instance, in February,  WK Kellogg Co. CEO Gary Pilnick was likened to Marie Antoinette for encouraging people to eat cereal for dinner as a way to save money; this, despite the fact that the price per unit of Kellogg’s products was up nearly 20% compared to the year prior, the highest increase among ready-to-eat cereal brands. “There’s no reason for you to jack up your prices the way you did, except to screw us,” said the narration in one TikTok video that went viral at the time. 

Months later, Brian Niccol, the CEO of Chipotle was similarly accused of “greedflation” as customers began to report receiving smaller portion sizes when they visited the Mexican-inspired chain. Reddit is littered with hundreds of similar complaints — which somehow weren’t ameliorated by Niccol’s recommendation that customers give employees a special look (eyes wide, head tilted in disappointment) when they “want a little more pico.” 

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Perhaps that’s why Don Vultaggio, the founder of Arizona Iced Tea, is being lauded as an inflation-time hero for making one simple, yet audacious proclamation: The brand’s 23-ounce cans, which have cost 99 cents for three decades, will continue to be priced at 99 cents for the foreseeable future. 

“We’re successful, we’re debt-free,” Vultaggio explained to TODAY’s Savannah Sellers in a June interview. “We own everything. Why? Why have people who are having a hard time paying their rent have to pay more for our drink?”

Vultaggio went on to say that he doesn’t intend to raise prices “in the foreseeable future,” a decision impacted by both his background — during his first job as a grocery clerk in Brooklyn, he made $1 an hour — and the current state of the economy. 

“Everything [people are] buying today there’s a price increase on. We’re trying to hold the ground for a consumer who is pinched on all fronts,” Vultaggio explained. “I’ve been in business a long time, and candidly, I’ve never seen anything like what’s going on now. Every single thing has gone up, and I call it ‘from a paper clip to a too-big filling machine.’”

That said, there are rarely clean-cut victories for consumers under Big Capitalism and the real cost of Arizona Iced Tea is no exception. While Vultaggio can continue stamping “99-cents” on the can, that doesn’t guarantee stores will actually comply when it comes to their pricing. It’s a discrepancy that numerous observational comedians have used as fodder, and even inspired a satirical commercial on the FX series “Atlanta” which features the now-iconic line: “The price is on the can, though.” 

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Since Vultaggio’s TODAY interview, X, formerly Twitter, has been flooded with field reports from bodegas and corner stores across the country, where users take and post photographic proof of offending cans, with prices sometimes up to $2. In response to one meme that depicted Arizona Iced Tea as a fantastical giant fighting back its enemy, inflation, an X user said: “As a New Yorker, I’m legally obligated to love Arizona iced tea  — and I do — but y’all can’t be posting this … when it’s impossible to find it for sale at 99¢ pretty much anywhere any more.” 

Since federal agencies don’t control how much your local supermarket or corner store charges, this isn’t illegal (and despite rumors to the contrary, there isn’t a federal hotline to call to report stores that slap a $1.34 price tag on a can of Arizona Iced Tea). This is something that Vultaggio himself has acknowledged. 

“I’ve been in business a long time, and candidly, I’ve never seen anything like what’s going on now.”

“I hate to raise prices, I’m an old salesman and the worst day in a salesman’s life is when he has to go to a customer and say you have to pay more,” Vultaggio later told TODAY.com. “But on the other side of it, we’ve done all we can to hold the price.”

He continued:  “Unfortunately, we don’t govern how store owners choose to price their products. The price is on the can. We do all we can to help retailers remain profitable, so stores can sell it for 99 cents.” However, Vultaggio has promised that his company is “gonna fight as hard as we can for consumers.” 

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“Maybe it’s my little way to give back,” he said. 

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from Salon Food



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Arizona teachers can apply for classroom grants up to $5,000

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Arizona teachers can apply for classroom grants up to ,000


PHOENIX – Arizona teachers are now eligible to apply for up to $5,000 in classroom grants that go toward STEM and social science education.

Salt River Project offers two grants for teachers. The STEM Grant gives up to $5,000 per school for projects that create innovative teaching methods in math and science.

The Social Science Grant provides up to $2,500 per school for the study of history, geography, civics, government and economics.

Funds from the grant can go toward purchasing equipment and supplies that will aid the teacher’s curriculum.

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“The grant from SRP has helped fund a high-quality 3D printer for my classroom, which lets my students bring their ideas to life,” Dr. Melissa Wendell, engineering teacher at Corona del Sol High School, said in a press release.

SRP opened applications for the grants on Tuesday but educators can submit until Feb. 28, 2025.

When applying, teachers will need to address six metrics, which include a description of their project, an explanation of why the money is needed, a timeline of the project, how many students will be impacted, how the grant money will be spent and how the teacher plans to evaluate the success of the project.

To apply the educator must be a certified teacher in the metro Phoenix area, Pinal County, Gila County, Yavapai County, Page, St. Johns and NGS community chapters.

More information on the grants and the submission rubric can be found on SRP’s website.

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Arizona men’s basketball headed back to the lab after fan-friendly Red-Blue Showcase

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Arizona men’s basketball headed back to the lab after fan-friendly Red-Blue Showcase


The Red-Blue Showcase is, first and foremost, a fan event. Call it Meet the Team with a little basketball thrown in for good measure. The results have no bearing on anything, nor do the performances.

That was Tommy Lloyd’s message after a 20-minute exhibition that saw Team Red rally in the second half to beat Team Blue 47-44 on Friday night at McKale Center. Caleb Love led Red, which featured four of Arizona’s top returning scholarship players, with 19 points including the go-ahead 3-pointer with 2:55 left, while Campbell transfer Anthony Dell’Orso had 15 for a Blue roster that featured four of the Wildcats’ five newcomers.

“I literally had nothing to do with that,” Lloyd said of the rosters. “That was all (assistant coach) Jack Murphy. I love my staff and give them a ton of freedom, so whatever they felt was comfortable with I was gonna go with it.”

Lloyd said the exhibition was the “longest extended scrimmage” Arizona has had since preseason practice officially began on Sept. 23. He said the game was most helpful for seeing his players building habits and getting comfortable with the pace and style of play, particularly for the newer players, but that no definitive decisions about rotations or playing time would come from it.

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“I told our guys, no matter what happens today in the Red-Blue game, whether you play great, your team wins, you play bad, your team loses, it’s going to probably have no impact on our journey as a team this season, or your journey as a player,” Lloyd said. “We practice tomorrow. I can’t wait. We’re going to tape up and and we’re going to get after it like a normal day.”

Ahead of the scrimmage were a 3-point contest and a dunk contest. Love beat freshman Carter Bryant in the finals, hitting the last moneyball just before the buzzer to win 17-16.

“I had to make it interesting,” said Love, the reigning Pac-12 Player of the Year who like fellow UA guards Jaden Bradley and KJ Lewis tested the NBA Draft waters last spring before coming back for a second season in Tucson.

Bryant, a 5-star prospect who committed to the UA almost 18 months ago, also competed in the dunk contest and ended up beating out defending champ Lewis in the finals. He said this was the fifth Red-Blue game he’s been to, including ones as a recruit and when his father got him tickets one year for his birthday.

“This is surreal for me,” Bryant said. “For me to finally have the opportunity to compete in a Red-Blue game, it’s awesome.”

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The only scholarship player not to participate Friday was sophomore center Henri Veesaar, who is dealing with a lower body injury that has kept him out of practice recently. Lloyd said there was no need to “throw him out there” for a scrimmage.

“It’s no secret, if we were in the midst of games he’d be available to play,” Lloyd said.

Arizona’s first competition against another team comes Oct. 21 at home against Eastern New Mexico, the first of two exhibitions. The 2024-25 season begins Nov. 4 at McKale against Canisius.



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Serve receive dooms Arizona volleyball in straight-set loss to Utah

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Serve receive dooms Arizona volleyball in straight-set loss to Utah


Call it a letdown. Call it an unusual start time. Or just call it a poor outing. If Arizona volleyball had a great start against No. 20 BYU on Wednesday night, it was just as slow on early Friday afternoon. Utah dominated almost every facet of the game in a 3-0 (25-13, 25-23, 27-25) victory.

The loss may have been a letdown after the thrilling win over a ranked opponent less than 48 hours before, but Arizona head coach Rita Stubbs had one message for her team after it was over.

“That we were still a family, that we were still one, and we’re all in this all together,” she said.

The noon start time was to accommodate Arizona men’s basketball’s Red-Blue game on Friday evening. The Wildcats invited local kids to the match for their first kids’ day.

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The crowd eventually filled McKale Center to its usual degree, but it took a while for everyone to straggle in. The full crowd wasn’t in their seats until about 30 minutes after the match started.

Maybe that was for the best. Arizona played Utah close until 14-13 in the opening set, although the Wildcats struggled on the attack throughout the first. They didn’t score again and ended the set with just five kills. The Utes went on an 11-0 run to take the 1-0 lead in the match.

“They had a scouting report against us, and they came out and did it,” Stubbs said. “And we tried to hit around the block too often. They made sure that our middles did not get good swinging opportunities.”

The Utes’ domination wasn’t just in the first set. While Arizona made it close in the 25-23 second set, the stats were wildly in Utah’s favor throughout the match. The Wildcats did get two set points in the final set, but they couldn’t convert. Utah put away its first match point.

The Utes were superior in almost every statistical category. They had 50 kills to the Wildcats’ 38. They hit .364 compared to UA’s .259. They had 11 aces versus four for the home team. Their 53 digs outpaced Arizona’s 42. The lone category the Wildcats won was blocks with 7.0 compared to 4.0, but they also had more blocking errors (2 to 0).

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All of that played into the loss, but serve receive was the Wildcats’ biggest problem.

“It was bad,” Stubbs said. “There’s no ‘kinda’ about it.”

Both freshman outside hitter Carlie Cisneros and freshman libero Brenna Ginder struggled in serve receive. Arizona was aced 11 times. Cisneros took five of the receiving errors and both Ginder and defensive specialist Haven Wray took two.

“That was the first time we’ve seen Carlie struggle in serve receive, and that’s her thing, so what was her mindset?” Stubbs said. “Unfortunately, we never know how she’s going to handle or adapt to something that you’ve never seen. So, there was no blame to be placed in any particular area but the serve and pass game we lost.”

Fifth-year opposite Jaelyn Hodge tried to find ways to help her rookie teammate through it.

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“I think just taking more court in the back row—she’s fine on defense—and just helping take more serve receive and telling her what shots are open,” Hodge said. “I know if you struggle in one thing, it kind of leaves your mind struggling in different areas.”

While the other two pins continued to struggle scoring after the opening set, Hodge got things going as the match progressed. She had her second straight great match and the third quality outing in the last four. She finished with 18 kills on .400 hitting. She also had a block assist and an ace for 19.5 points.

“Pleased with Jae,” Stubbs said. “She took the team and she said, ‘I’m gonna take the team and put them on my back and then carry them.’ She was 18 (kills) four (errors) for 35 (attempts), and it was two matches back to back where she played top-notch volleyball so very happy with her.”

If there was anything Hodge struggled with it was serving. While she had the ace, she also had two service errors. Late in the match, Stubbs began sending defensive specialist Giorgia Mandotti in to serve for Hodge.

It was nothing specific to Hodge, though. As a team, the Wildcats didn’t serve as strong as Stubbs would have wanted. It reminded her of the Baylor match in that regard.

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“I don’t know that it was the (Utah) offense as much as the fact that we did not serve very tough so they were able to run whatever they wanted to run,” Stubbs said. “That is the second match that’s very vivid in my head that they’ve been able to just run the middle at us because we didn’t serve very well. So any time a team can run the middle as easily as they were in the middle, it means you didn’t serve well.”

Stubbs tried personnel changes to get Arizona on the right track, including using Mandotti to serve. Late in the first set, she played two defensive specialists and the libero in the back row, removing both Hodge and Wilson from the match. In the second set, she sent junior setter Ana Heath in for freshman Avery Scoggins, but she had to go back to Scoggins in the final set when Heath got hurt.

“Hopefully she’s all right,” Stubbs said. “She hurt her ankle a little bit, but nonetheless, it was nice to see that you can pull someone off the bench, and go in and make a difference out there…She probably would have stayed out there had she not hurt her ankle.”

If Heath is out for any length of time, she would join backup OH/OPP Sydnie Vanek and DS Ava Tortorello both of whom have been out for a few weeks. Stubbs said on Tuesday that she expected Tortorello to be out for a while still, but Vanek might be back sooner.

Whoever is available will be taking on Arizona’s fifth straight opponent that is either ranked or receiving votes in the AVCA poll when they travel to play No. 15 ASU on Wednesday. Utah is the only unranked team the Wildcats have played since the Big 12 schedule started, but the Utes are receiving votes from the coaches.

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Lead photo by Reagan Helfer / Arizona Athletics



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