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Defying inflation? How Arizona Iced Tea (mostly) maintains Its 99-cent price tag

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Defying inflation? How Arizona Iced Tea (mostly) maintains Its 99-cent price tag


During times of sustained inflation — those periods when the price of a carton of eggs makes headlines — it doesn’t take much for a business executive to cast themselves as an enemy in the eyes of an overextended American public, but out-of-touch statements with a certain “let them eat cake” undercurrent are certainly a shortcut to achieving villainy. 

For instance, in February,  WK Kellogg Co. CEO Gary Pilnick was likened to Marie Antoinette for encouraging people to eat cereal for dinner as a way to save money; this, despite the fact that the price per unit of Kellogg’s products was up nearly 20% compared to the year prior, the highest increase among ready-to-eat cereal brands. “There’s no reason for you to jack up your prices the way you did, except to screw us,” said the narration in one TikTok video that went viral at the time. 

Months later, Brian Niccol, the CEO of Chipotle was similarly accused of “greedflation” as customers began to report receiving smaller portion sizes when they visited the Mexican-inspired chain. Reddit is littered with hundreds of similar complaints — which somehow weren’t ameliorated by Niccol’s recommendation that customers give employees a special look (eyes wide, head tilted in disappointment) when they “want a little more pico.” 

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Perhaps that’s why Don Vultaggio, the founder of Arizona Iced Tea, is being lauded as an inflation-time hero for making one simple, yet audacious proclamation: The brand’s 23-ounce cans, which have cost 99 cents for three decades, will continue to be priced at 99 cents for the foreseeable future. 

“We’re successful, we’re debt-free,” Vultaggio explained to TODAY’s Savannah Sellers in a June interview. “We own everything. Why? Why have people who are having a hard time paying their rent have to pay more for our drink?”

Vultaggio went on to say that he doesn’t intend to raise prices “in the foreseeable future,” a decision impacted by both his background — during his first job as a grocery clerk in Brooklyn, he made $1 an hour — and the current state of the economy. 

“Everything [people are] buying today there’s a price increase on. We’re trying to hold the ground for a consumer who is pinched on all fronts,” Vultaggio explained. “I’ve been in business a long time, and candidly, I’ve never seen anything like what’s going on now. Every single thing has gone up, and I call it ‘from a paper clip to a too-big filling machine.’”

That said, there are rarely clean-cut victories for consumers under Big Capitalism and the real cost of Arizona Iced Tea is no exception. While Vultaggio can continue stamping “99-cents” on the can, that doesn’t guarantee stores will actually comply when it comes to their pricing. It’s a discrepancy that numerous observational comedians have used as fodder, and even inspired a satirical commercial on the FX series “Atlanta” which features the now-iconic line: “The price is on the can, though.” 

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Since Vultaggio’s TODAY interview, X, formerly Twitter, has been flooded with field reports from bodegas and corner stores across the country, where users take and post photographic proof of offending cans, with prices sometimes up to $2. In response to one meme that depicted Arizona Iced Tea as a fantastical giant fighting back its enemy, inflation, an X user said: “As a New Yorker, I’m legally obligated to love Arizona iced tea  — and I do — but y’all can’t be posting this … when it’s impossible to find it for sale at 99¢ pretty much anywhere any more.” 

Since federal agencies don’t control how much your local supermarket or corner store charges, this isn’t illegal (and despite rumors to the contrary, there isn’t a federal hotline to call to report stores that slap a $1.34 price tag on a can of Arizona Iced Tea). This is something that Vultaggio himself has acknowledged. 

“I’ve been in business a long time, and candidly, I’ve never seen anything like what’s going on now.”

“I hate to raise prices, I’m an old salesman and the worst day in a salesman’s life is when he has to go to a customer and say you have to pay more,” Vultaggio later told TODAY.com. “But on the other side of it, we’ve done all we can to hold the price.”

He continued:  “Unfortunately, we don’t govern how store owners choose to price their products. The price is on the can. We do all we can to help retailers remain profitable, so stores can sell it for 99 cents.” However, Vultaggio has promised that his company is “gonna fight as hard as we can for consumers.” 

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“Maybe it’s my little way to give back,” he said. 

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from Salon Food



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Autopsies show Arizona teens were both shot in the head while camping

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Autopsies show Arizona teens were both shot in the head while camping


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  • Two teenagers were fatally shot while camping northeast of Phoenix in May 2025.
  • Both Evan Clark, 17, and Pandora Kjolsrud, 18, were shot in the head, autopsy reports said.
  • A 31-year-old man was arrested and indicted on two counts of first-degree murder in connection with the deaths.

A 17-year-old boy who was fatally shot while camping with a female classmate northeast of Phoenix died from gunshot wounds to the head, according to the first page of his autopsy report.

Evan Clark, 17, and Pandora Kjolsrud, 18, were camping just off State Route 87 near Mount Ord when the two were shot and killed. Investigators discovered their bodies, which had been moved into nearby brush to conceal them, on May 26, 2025.

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The first page of Clark’s autopsy report, which The Arizona Republic obtained March 3, found that his death was a homicide with multiple gunshot wounds to the head. The first page of Kjolsrud’s autopsy report also ruled her death a homicide with her cause of death being gunshot wounds to the head and upper body.

Maricopa County Sheriff’s Office detectives ultimately arrested Thomas Brown, 31, of Chandler on Oct. 2, 2025, in connection with their deaths. Brown was indicted on two counts of first-degree murder and remained in jail on a $2 million cash-only bond.

Detectives found Brown’s DNA on gloves inside Clark’s SUV that had Kjolsrud’s blood on them as well, the Sheriff’s Office said.

Partial autopsy reports made available following legal fight

While The Republic has obtained the first pages of both Clark’s and Kjolsrud’s autopsy reports, the remaining pages appeared to remain sealed as of March 3 since Simone Kjolsrud, Pandora’s mother, petitioned to have the autopsy reports sealed or redacted. Simone Kjolsrud argued that various details about her daughter and aspects of her personal life, potentially included in such documents, should remain private and outweigh the public’s right to know.

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A Sept. 25, 2025, motion that sought to block the report’s release argued the report could contain information law enforcement hasn’t yet shared and could impair the ongoing criminal investigation.

“Simone Kjolsrud fears that, if released, her daughter’s Medical Examiner’s Report may end up on the internet or be broadcast on the news, which would undoubtedly cause additional trauma and even jeopardize her constitutional right to justice in this case,” the motion stated.

Kjolsrud asked that Clark’s autopsy be sealed as well, arguing that it would likely contain details similar to her daughter’s.

Matthew Kelley, an attorney representing The Republic and other Arizona media outlets, previously objected to the autopsies being sealed and asked that the temporary protective order be vacated.

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“To be sure, these killings are particularly traumatic for a surviving family member,” Kelley wrote in his objection. “But the pain felt by a family member cannot override the public’s right to inspect public records reflecting the performance of law enforcement and other public agencies entrusted with investigating such crimes. A veil of secrecy only raises unnecessary speculation about such public performance.”

It was not immediately clear whether Maricopa County Superior Court Judge Geoffrey Fish, who initially ordered the autopsies remain sealed as he reviewed their contents, would unseal additional pages in their entirety or with redactions.

Reach the reporter Perry Vandell at perry.vandell@arizonarepublic.com or 602-444-2474. Follow him on X, formerly known as Twitter, @PerryVandell.





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No. 2 Arizona tops Iowa State to win outright Big 12 title

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No. 2 Arizona tops Iowa State to win outright Big 12 title


TUCSON, Ariz. — Jaden Bradley scored 17 points, Motiejus Krivas had 13 and No. 2 Arizona clinched the outright Big 12 regular-season title with a 73-57 win over No. 6 Iowa State on Monday night.

The Wildcats (28-2, 15-2) secured at least a share of the conference crown by using big runs in each half to beat No. 14 Kansas 84-61 on Saturday.

Arizona earned it outright by smothering Iowa State defensively to give Tommy Lloyd his 140th victory, most in NCAA history in a coach’s first five seasons.

“The Big 12 is the best basketball conference in the country,” Lloyd said while addressing the home crowd after the game, “and to win it by a couple of games, it’s pretty impressive. So take your hats off to these guys right here.”

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Coming off their first home loss of the season, the Cyclones (24-6, 11-6) labored against Arizona’s physical defense, shooting 29% from the field, including 7-of-30 from 3-point range.

During his postgame news conference, Lloyd called out the narrative surrounding his team when discussing the Wildcats’ toughness and physicality.

“I think the narrative that we were soft is lazy. I mean, look at our stats, look at our analytics — we’ve always been a great rebounding team, we’ve always pounded the paint,” Lloyd said. “If you want to just be lazy and not pay attention and say we’re soft because we’re on the West Coast, be lazy, and I’d love to play against you.”

Tamin Lipsey led Iowa State with 17 points, but leading scorer Milan Momcilovic was held to five points on 2-of-8 shooting. The nation’s best 3-point shooter at 51%, Momcilovic went 1-for-5 from beyond the arc.

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Neither team could make much of anything, due to good defense and poor shooting.

Iowa State shot 9-of-33 from the field and 4-of-20 from 3 in the first half.

Arizona labored most of the half as the Cyclones focused on defending the paint before the Wildcats closed on a 15-3 run to lead 37-25 at halftime.

It only got worse for Iowa State to start the second half. The Cyclones missed their first eight shots as Arizona stretched the lead to 16.

Iowa State briefly found an offensive rhythm, using a 10-1 run to pull to within 44-37, but didn’t hit a field goal for more than five minutes as Arizona stretched the lead back to 15.

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The Associated Press contributed to this report.



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Arizona NAACP responds to ‘Simon Says’ case, calls for police accountability

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Arizona NAACP responds to ‘Simon Says’ case, calls for police accountability


PHOENIX — The Arizona NAACP is responding to the violent arrest of Israel Devoe, a Phoenix man who was acquitted of all charges stemming from a 2024 traffic stop in which officers punched, kneed, and elbowed him.

Sarah Tyree, president of the Arizona NAACP State Conference, said the case is part of a broader and familiar pattern.

“What happened here reflects a pattern our communities know all too well. Time and again, we see policing tactics that are dangerous and deeply harmful to civilians, yet are later justified as ‘within policy’ through carefully crafted reports and the broad protections afforded under Graham v. Connor,” Tyree wrote in an emailed statement following an ABC15 investigation.

RELATEDPhoenix man to file lawsuit after dangerous game of ‘Simon Says’ with police

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Phoenix police officials found all four officers involved in Devoe’s arrest to have acted within policy, records show.

After a two-day trial, jurors unanimously found Devoe not guilty on all four of the felony charges against him — including aggravated assault on officers and resisting arrest.

In her statement, Tyree said true accountability is not possible without changing state law.

“Accountability remains out of reach in Arizona because the Peace Officers’ Bill of Rights continues to insulate misconduct from meaningful oversight, too often shifting blame onto the very communities most impacted by these encounters,” she wrote. “We also encourage Arizona voters to engage their state legislators and advocate for the repeal or amendment of the Peace Officers’ Bill of Rights to ensure systems of public safety are truly accountable to the public they serve.”

Devoe’s case again highlights problems with policing in Phoenix, which has been under scrutiny following a Department of Justice investigation that found the city had a pattern and practice of using excessive force, discrimination, and weak oversight.

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The push for federal oversight ended in 2025 after the Trump administration ended such efforts across the country.

Devoe’s civil attorney, Jesse Showalter, also represents Tyron McAlpin, a deaf Black man with cerebral palsy who was violently arrested by Phoenix officers in July 2024. Showalter has said both cases reflect what he described as an accepted norm of extreme violence within the Phoenix Police Department.

A Phoenix police spokesperson said the department declines to comment because Devoe is set to file a lawsuit against the city.

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This digital article was produced with the assistance of AI and converted to this platform based on the broadcast story written and reported by ABC15 Chief Investigator Dave Biscobing (Dave@abc15.com). Our editorial team verifies all reporting on all platforms for fairness and accuracy. 





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