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Defying inflation? How Arizona Iced Tea (mostly) maintains Its 99-cent price tag

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Defying inflation? How Arizona Iced Tea (mostly) maintains Its 99-cent price tag


During times of sustained inflation — those periods when the price of a carton of eggs makes headlines — it doesn’t take much for a business executive to cast themselves as an enemy in the eyes of an overextended American public, but out-of-touch statements with a certain “let them eat cake” undercurrent are certainly a shortcut to achieving villainy. 

For instance, in February,  WK Kellogg Co. CEO Gary Pilnick was likened to Marie Antoinette for encouraging people to eat cereal for dinner as a way to save money; this, despite the fact that the price per unit of Kellogg’s products was up nearly 20% compared to the year prior, the highest increase among ready-to-eat cereal brands. “There’s no reason for you to jack up your prices the way you did, except to screw us,” said the narration in one TikTok video that went viral at the time. 

Months later, Brian Niccol, the CEO of Chipotle was similarly accused of “greedflation” as customers began to report receiving smaller portion sizes when they visited the Mexican-inspired chain. Reddit is littered with hundreds of similar complaints — which somehow weren’t ameliorated by Niccol’s recommendation that customers give employees a special look (eyes wide, head tilted in disappointment) when they “want a little more pico.” 

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Perhaps that’s why Don Vultaggio, the founder of Arizona Iced Tea, is being lauded as an inflation-time hero for making one simple, yet audacious proclamation: The brand’s 23-ounce cans, which have cost 99 cents for three decades, will continue to be priced at 99 cents for the foreseeable future. 

“We’re successful, we’re debt-free,” Vultaggio explained to TODAY’s Savannah Sellers in a June interview. “We own everything. Why? Why have people who are having a hard time paying their rent have to pay more for our drink?”

Vultaggio went on to say that he doesn’t intend to raise prices “in the foreseeable future,” a decision impacted by both his background — during his first job as a grocery clerk in Brooklyn, he made $1 an hour — and the current state of the economy. 

“Everything [people are] buying today there’s a price increase on. We’re trying to hold the ground for a consumer who is pinched on all fronts,” Vultaggio explained. “I’ve been in business a long time, and candidly, I’ve never seen anything like what’s going on now. Every single thing has gone up, and I call it ‘from a paper clip to a too-big filling machine.’”

That said, there are rarely clean-cut victories for consumers under Big Capitalism and the real cost of Arizona Iced Tea is no exception. While Vultaggio can continue stamping “99-cents” on the can, that doesn’t guarantee stores will actually comply when it comes to their pricing. It’s a discrepancy that numerous observational comedians have used as fodder, and even inspired a satirical commercial on the FX series “Atlanta” which features the now-iconic line: “The price is on the can, though.” 

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Since Vultaggio’s TODAY interview, X, formerly Twitter, has been flooded with field reports from bodegas and corner stores across the country, where users take and post photographic proof of offending cans, with prices sometimes up to $2. In response to one meme that depicted Arizona Iced Tea as a fantastical giant fighting back its enemy, inflation, an X user said: “As a New Yorker, I’m legally obligated to love Arizona iced tea  — and I do — but y’all can’t be posting this … when it’s impossible to find it for sale at 99¢ pretty much anywhere any more.” 

Since federal agencies don’t control how much your local supermarket or corner store charges, this isn’t illegal (and despite rumors to the contrary, there isn’t a federal hotline to call to report stores that slap a $1.34 price tag on a can of Arizona Iced Tea). This is something that Vultaggio himself has acknowledged. 

“I’ve been in business a long time, and candidly, I’ve never seen anything like what’s going on now.”

“I hate to raise prices, I’m an old salesman and the worst day in a salesman’s life is when he has to go to a customer and say you have to pay more,” Vultaggio later told TODAY.com. “But on the other side of it, we’ve done all we can to hold the price.”

He continued:  “Unfortunately, we don’t govern how store owners choose to price their products. The price is on the can. We do all we can to help retailers remain profitable, so stores can sell it for 99 cents.” However, Vultaggio has promised that his company is “gonna fight as hard as we can for consumers.” 

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“Maybe it’s my little way to give back,” he said. 

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Arizona

Arizona Lottery Mega Millions, Pick 3 Evening results for July 7, 2026

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Arizona Lottery Mega Millions, Pick 3 Evening results for July 7, 2026


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The Arizona Lottery offers multiple draw games for those aiming to win big.

Here’s a look at Tuesday, July 7, 2026 results for each game:

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Winning Mega Millions numbers

02-31-35-36-63, Mega Ball: 12

Check Mega Millions payouts and previous drawings here.

Winning Pick 3 Evening numbers

Evening: 4-7-2

Winning Fantasy 5 numbers

03-05-10-14-37

Check Fantasy 5 payouts and previous drawings here.

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Winning Triple Twist numbers

03-06-18-23-27-32

Check Triple Twist payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news and results

What time is the Powerball drawing?

Powerball drawings are at 7:59 p.m. Arizona time on Mondays, Wednesdays and Saturdays.

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How much is a Powerball lottery ticket today?

In Arizona, Powerball tickets cost $2 per game, according to the Arizona Lottery.

How to play the Powerball

To play, select five numbers from 1 to 69 for the white balls, then select one number from 1 to 26 for the red Powerball.

You can choose your lucky numbers on a play slip or let the lottery terminal randomly pick your numbers.

To win, match one of the 9 Ways to Win:

  • 5 white balls + 1 red Powerball = Grand prize.
  • 5 white balls = $1 million.
  • 4 white balls + 1 red Powerball = $50,000.
  • 4 white balls = $100.
  • 3 white balls + 1 red Powerball = $100.
  • 3 white balls = $7.
  • 2 white balls + 1 red Powerball = $7.
  • 1 white ball + 1 red Powerball = $4.
  • 1 red Powerball = $4.

There’s a chance to have your winnings increased two, three, four, five and 10 times through the Power Play for an additional $1 per play. Players can multiply non-jackpot wins up to 10 times when the jackpot is $150 million or less.

Are you a winner? Here’s how to claim your lottery prize

All Arizona Lottery retailers will redeem prizes up to $100 and may redeem winnings up to $599. For prizes over $599, winners can submit winning tickets through the mail or in person at Arizona Lottery offices. By mail, send a winner claim form, winning lottery ticket and a copy of a government-issued ID to P.O. Box 2913, Phoenix, AZ 85062.

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To submit in person, sign the back of your ticket, fill out a winner claim form and deliver the form, along with the ticket and government-issued ID to any of these locations:

Phoenix Arizona Lottery Office: 4740 E. University Drive, Phoenix, AZ 85034, 480-921-4400. Hours: 7:30 a.m. to 5 p.m. Monday through Friday, closed holidays. This office can cash prizes of any amount.

Tucson Arizona Lottery Office: 2955 E. Grant Road, Tucson, AZ 85716, 520-628-5107. Hours: 7:30 a.m. to 5 p.m. Monday through Friday, closed holidays. This office can cash prizes of any amount.

Phoenix Sky Harbor Lottery Office: Terminal 4 Baggage Claim, 3400 E. Sky Harbor Blvd., Phoenix, AZ 85034, 480-921-4424. Hours: 8:30 a.m. to 5 p.m. Monday through Sunday, closed holidays. This office can cash prizes up to $49,999.

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Kingman Arizona Lottery Office: Inside Walmart, 3396 Stockton Hill Road, Kingman, AZ 86409, 928-753-8808. Hours: 8 a.m. to 8 p.m. Monday through Friday, 8:30 a.m. to 5 p.m. Saturday and Sunday, closed holidays. This office can cash prizes up to $49,999.

Check previous winning numbers and payouts at https://www.arizonalottery.com/.

This results page was generated automatically using information from TinBu and a template written and reviewed by an Arizona Republic editor. You can send feedback using this form.



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Man, woman found dead near Arizona-Utah border; suspect arrested

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Man, woman found dead near Arizona-Utah border; suspect arrested


A suspect has been arrested after two people were found shot to death inside a home near the Arizona-Utah border.

What we know:

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On July 5 at 11:30 p.m., the Page Police and Fire Communications Center responded to a report that two people had been shot near Elm and El Camino.

Once at the home, officers found a man and a woman with gunshot wounds. They were pronounced dead at the scene.

“The suspect was unknown and not on scene when officers arrived,” police said.

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Dig deeper:

Police secured the home and obtained a search warrant. Investigators then began processing the crime scene.

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“Evidence collected provided investigators with a person of interest who may have been present when the shootings occurred,” police said. “Investigators located the person of interest and interviewed him but did not initially charge him with any crimes related to the double homicide investigation.”

The next day, the person of interest was arrested and booked into jail. He’s accused of two counts of first-degree murder.

What we don’t know:

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No identities were released. Police didn’t release any details on what led up to the shooting.

Local perspective:

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Police “do not believe there is any remaining threat to the community, as the alleged suspect and the weapon allegedly used have been seized by law enforcement.”

What you can do:

If anyone has information related to the investigation, they advise contacting Detective Terry TerEick at ttereick@pageaz.gov.

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Map of the cross streets where the shooting occurred:

The Source: Information for this article was gathered from the Page Police Department’s Facebook page.

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Padres host Arizona Diamondbacks, look to stop home slide

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Padres host Arizona Diamondbacks, look to stop home slide


Arizona Diamondbacks (45-45, second in the NL West) vs. San Diego Padres (44-46, third in the NL West)

San Diego; Tuesday, 9:40 p.m. EDT

PITCHING PROBABLES: Diamondbacks: Zac Gallen (0-0); Padres: TBD

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LINE: Padres -131, Diamondbacks +108; over/under is 8 1/2 runs

BOTTOM LINE: The San Diego Padres are looking to end their three-game home slide with a victory over the Arizona Diamondbacks.

San Diego has a 44-46 record overall and a 23-22 record at home. The Padres have a 26-13 record in games when they record at least eight hits.

Arizona is 45-45 overall and 18-25 on the road. The Diamondbacks have gone 16-4 in games when they hit two or more home runs.

The teams match up Tuesday for the fourth time this season.

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TOP PERFORMERS: Manny Machado has 16 doubles and 18 home runs for the Padres. Fernando Tatis Jr. is 11 for 43 with three doubles, two home runs and five RBIs over the last 10 games.

Ketel Marte has 18 doubles, three triples and 17 home runs for the Diamondbacks. Geraldo Perdomo is 13 for 39 with three doubles and two home runs over the past 10 games.

LAST 10 GAMES: Padres: 1-9, .255 batting average, 8.02 ERA, outscored by 51 runs

Diamondbacks: 4-6, .222 batting average, 3.84 ERA, outscored by one run

INJURIES: Padres: Jason Adam: 15-Day IL (shoulder), Randy Vasquez: 15-Day IL (ankle), Freddy Fermin: 10-Day IL (head), Matt Waldron: 15-Day IL (arm), David Morgan: 15-Day IL (knee), Jeremiah Estrada: 15-Day IL (knee), Lucas Giolito: 15-Day IL (elbow), Nick Pivetta: 60-Day IL (elbow), Joe Musgrove: 60-Day IL (elbow), Ramon Laureano: 60-Day IL (hip), Bryan Hoeing: 60-Day IL (elbow)

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Diamondbacks: James McCann: 10-Day IL (quadricep), Blake Walston: 60-Day IL (elbow), Jordan Lawlar: 10-Day IL (hamstring), A.J. Puk: 60-Day IL (elbow), Ryne Nelson: 60-Day IL (elbow), Mike Soroka: 15-Day IL (lower body), Corbin Burnes: 60-Day IL (elbow), Cristian Mena: 60-Day IL (shoulder), Andrew Saalfrank: 60-Day IL (shoulder), Justin Martinez: 60-Day IL (elbow)

___

The Associated Press created this story using technology provided by Data Skrive and data from Sportradar.



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