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For Michael Jordan, it got personal, and now NASCAR could be forever changed

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For Michael Jordan, it got personal, and now NASCAR could be forever changed

In “The Last Dance,” ESPN’s documentary on the 1997-98 Chicago Bulls, Michael Jordan never actually said “And I took that personally.” That line is the stuff of memes, but Jordan did not utter it.

What Jordan really said was this: “It became personal with me.” Maybe it’s a small difference, but the actual quote packs more of a punch.

Read it again: “It became personal with me.” Instead of merely saying I’m offended by that, the context translates more to You’ve crossed into different territory now. You’ve awoken something inside of me.

As even the most casual of sports fans know, that’s pretty scary when it comes to Michael Jordan — a man who would rather get a root canal every day for the rest of his life than lose at anything. And if someone thinks they can make Jordan look like a fool while beating him? Buckle up.

Somewhere, hidden between the lines of a 46-page antitrust lawsuit filed Wednesday in federal court, that message was sent loud and clear. Less than a month ago, it appeared NASCAR essentially won its lengthy charter battle with race teams by convincing 13 of the 15 owners to sign new agreements. Jim France, the 79-year-old chairman and CEO of NASCAR and a member of its founding family, had seemed to succeed with his old-school approach after many were initially skeptical of his methods.

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The owners raised a fuss for more than two years and complained about the terms of the deal, upset at how NASCAR used a divide-and-conquer strategy instead of dealing with them as a group. But ultimately, France held firm and used NASCAR’s weight to strong-arm the teams. When a final deadline was given, almost all of them got in line and signed.

Jordan’s 23XI Racing, along with Front Row Motorsports, suddenly found themselves isolated. The powerhouse team owners like Rick Hendrick and Roger Penske left the holdouts to fend for themselves, and they seemingly had no leverage to do anything about it.

Jordan’s team stood to be the biggest losers after making the most noise, all while looking silly in the process of accomplishing nothing.

“Do they really think they’re going to get a better deal by dragging this out?” one team executive scoffed.

Is it possible that somehow, with all that is known about Jordan, he was still underestimated? If so, that seems like a grave miscalculation. Regardless of the lawsuit’s outcome, NASCAR has a serious case on its hands, brought by the same attorney — Jeffrey Kessler — responsible for changing the landscape in other major professional sports (as well as college athletics).

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As of now, it seems hard to believe this situation could actually be decided by the courts. NASCAR and France would have to completely open their books, exposing financial records to the public that provide a first-of-their-kind peek behind the curtain of how the money really flows through big-league stock car racing. After all, it’s more likely NASCAR and the teams would settle, perhaps addressing some of the key items that were rejected or ignored during the negotiations (or lack thereof, if you ask the owners).

Either way, the suit threatens NASCAR’s virtual undefeated streak in matters like these. NASCAR has always prevailed when challenged, with the France family’s ability to retain power and control passed down and practiced over multiple generations. It has given the aura that taking on NASCAR in any significant way will always end poorly, and that’s been largely accepted by those in the garage as the cost of doing business.


Michael Jordan looks on during qualifying at Nashville Superspeedway in June 2023. His 23XI Racing is in its fourth season in the Cup Series. (Logan Riely / Getty Images)

It’s entirely possible that could happen again now, with NASCAR emerging unscathed. Perhaps the courts won’t agree with 23XI and Front Row, and maybe there’s no pathway to a reasonable settlement other than a few minor concessions that allow both sides to declare victory and move on. Perhaps it’s enough just to increase transparency on both sides; while we don’t know the closely held details of NASCAR’s finances, we also haven’t seen the teams’ books (aside from their constant claims of losing money or barely breaking even).

Both parties should show where the money is going, and that might help the sport more than anything. Is it really that the France family is greedy and keeping most of the revenue for themselves? Or are some teams crying poor while actually generating plenty of money? Until that transparency comes to fruition, it’s unlikely both sides will ever truly get on the same page.

This suit could be the catalyst. The longer this goes on, the greater the chance this legal action delivers significant, unprecedented change to NASCAR. And Jordan is not likely to settle for anything less.

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“We can’t give you a specific, ‘This will do it.’ There must be significant change,” said Kessler, the attorney. “No one is bringing this type of fight, this type of lawsuit, to move from a (Grade) D-plus deal to a D deal. That is not going to happen.”

And make no mistake: Even though 23XI co-owner Denny Hamlin and Front Row’s Bob Jenkins are fully on board, it’s unlikely all of this would have happened without Jordan.

If Hamlin were on his own, could he really stare down the prospect of losing close to $100 million in charters and not blink? Without 23XI, would Jenkins really be the lone holdout among the team owners and take NASCAR to court by himself?

It’s impossible to imagine the various implications that could accompany a successful suit. Would NASCAR be forced to sell its tracks? Make the teams partners in a league, like NFL and NBA owners?

If the teams end up prevailing or at least sparking meaningful change in how the Cup Series operates — making stock car racing more lucrative and attracting further investments in the process — it would somehow only add to Jordan’s sports legacy. He would not just be a transformational figure in basketball, but credited with something that would have been unthinkable even five years ago: Being the figure who helped alter the face of NASCAR forever.

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Why are 23XI and Front Row suing NASCAR? Here’s what you need to know

(Top photo of Michael Jordan: Jared C. Tilton / Getty Images)

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Court Vision: 11 things to know about 2024-25 NCAA men’s college basketball season before tipoff

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Court Vision: 11 things to know about 2024-25 NCAA men’s college basketball season before tipoff

It’s a long wait from the first weekend in April until the first week of November, but at last, the men’s college basketball season is upon us.

We’ve already shared The Athletic’s preseason conference rankings, full of stats and analysis. We’ve rolled out our preseason All-America teams and Top 25. And there’s plenty more to come. Consider this my first national column, which will regularly cover the week that was and preview the weekend that will be.

So, before the games actually tip off, let’s get you caught up on everything you need to know.

1. UConn’s quest for a three-peat is historic — but not impossible

Last season, Connecticut became just the third program in the modern era to win back-to-back national titles, joining Florida (2006 and 2007) and Duke (1991 and 1992).

But neither the Gators nor the Blue Devils were able to run things back a third time. Which means the only team that’s ever won three straight is still John Wooden’s UCLA dynasty, which won seven consecutive championships from 1967 to ’73 (and 10 over a 12-year span). But Dan Hurley wouldn’t have turned down the Los Angeles Lakers’ head-coaching job this summer if his team didn’t have a realistic shot at cutting down the nets (again) in 2025.

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Beyond the difficulty of winning a single-elimination tournament three years running is that Hurley, 51, keeps losing his best players. After his first title, three starters left for the NBA. After UConn won it all again, Hurley lost four more starters. At least Hurley convinced redshirt junior Alex Karaban to come back … but now he needs the 6-foot-9 forward to go from highly efficient role player to a true All-American.

Karaban will get help from guard Aidan Mahaney (Saint Mary’s) and center Tarris Reed Jr. (Michigan), both top-50 transfers according to The Athletic’s list of best available players, and five-star wing Liam McNeeley was the No. 17 recruit in the nation. Hurley also needs his role players from the past two seasons to take the leap. There’s enough talent here to make another run. And if UConn does? It would cement Hurley not just as the best coach of the modern era, but one of the best the sport has ever seen.

2. The coaching carousel

Who knew that SMU firing Rob Lanier would be so consequential?

But that became the first domino in a wild offseason. SMU, ahead of its move to the ACC, quickly hired Andy Enfield away from USC, which paved the way for Eric Musselman to leave Arkansas for Los Angeles. The Razorbacks responded with a home run swing: luring Hall of Famer John Calipari away from his lifetime contract at Kentucky as his act appeared to be wearing thin in Lexington. (A blue-blood coaching change, for the fourth straight offseason.)

Kentucky settled on BYU coach Mark Pope — a captain on UK’s 1996 championship team — as Calipari’s successor, after its pursuit of Baylor coach Scott Drew came up short. BYU hired former Phoenix Suns assistant Kevin Young, who has seemingly unlocked the Cougars’ name, image and likeness vault.

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Those interconnected dominoes don’t even factor in Michigan winning the sweepstakes for Dusty May, who took Florida Atlantic to its lone Final Four. Louisville, which ended its disastrous two-year Kenny Payne experiment, pivoted to Charleston’s Pat Kelsey.

Tony Bennett’s recent abrupt retirement from Virginia, where he hung the program’s only national championship banner in 2019, left the ACC without a championship-winning coach for the first time since 1981-82. Ron Sanchez (former head coach at Charlotte) was named interim coach and will have every opportunity to win the full-time job. And lastly, tragically, South Florida coach Amir Abdur-Rahim — who led Kennesaw State to its first NCAA Tournament appearance and was a rising star — died last week at age 43 due to complications from a medical procedure. Assistant Ben Fletcher will be the interim.

3. Zach Edey is gone, but there’s still returning star power

Edey — the first two-time Wooden Award winner since Ralph Sampson in the 1980s — is gone to the NBA, but The Athletic’s preseason All-America teams include several accomplished players.

North Carolina guard RJ Davis is the only first-team All-American back from last season, but two second-team honorees also return: Alabama guard Mark Sears and Kansas center Hunter Dickinson. (Thank the extra COVID-19 year of eligibility for guys sticking in school long enough to become household names.) Karaban is the face of UConn’s bid for a three-peat, Arizona guard Caleb Love is two seasons removed from ending Mike Krzyzewski’s Hall of Fame career, and Purdue guard Braden Smith is set to step out of Edey’s enormous shadow.

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That’s just a snippet of the talent back. But there’s also …

4. Cooper Flagg, the most hyped high school prospect since …?

Welcome to the year of Flagg. The 6-foot-9 Maine native was the top-ranked recruit in this year’s freshman class, and he’s long been the front-runner to go No. 1 in the 2025 NBA Draft. It’s not hyperbolic to call him the most-anticipated high school recruit since Anthony Davis at Kentucky in 2011-12. And the nine months “The Brow” was on campus turned out pretty well for the Wildcats, no? Duke and third-year coach Jon Scheyer are hoping Flagg leads the Blue Devils to similar national championship heights — and talent-starved NBA fans in Washington, Brooklyn and Detroit are watching just as eagerly.

Flagg’s hype train hit a new gear after his performance this summer at Team USA camp. Despite being the lone college representative on the Select Team — which featured rising NBAers like Brandon Miller and Jalen Suggs — Flagg was, at times, the best player on the court.

Flagg is a better defensive player than offensive one at this point, but he can still pour it in as a scorer. Regardless, Duke’s do-everything centerpiece will have a spotlight trained on him for good reason: He’s the rare talent, even at 17, who can lead a team to a national championship.

5. Experience rules

When the 2020 NCAA Tournament was canceled due to COVID-19, the NCAA granted every player that season an additional year of eligibility. In the final season with those players still active, what is the legacy of that decision? The most experienced era in the recent history of the sport.

According to NCAA data, in 2018-19 — the final full season before the pandemic — the average experience level for DI men’s players was 2.41 years; for this season, it’s up to 2.62. But that data isn’t totally representative because it counts fifth-year players like normal seniors. If it accounted for the additional year, the average is pushed even higher. Take Xavier, the most experienced high-major team in the country this season. The Musketeers’ average experience is 3.35 years, per NCAA data. But if you account for the team’s eight fifth-year players, that figure rises to 3.53.

As for how experience correlates to winning? There have been only two freshman starters in the past two Final Fours combined, both for UConn: Karaban (2023) and Stephon Castle (2024). Duke, or another freshman-heavy team, may reverse that narrative this season. But recent history suggests experience is more valuable than ever.

6. Rutgers has 2 of the nation’s top 3 recruits

The only school in the past decade to land two of the nation’s top three recruits was Duke, until this summer. But by signing forward Ace Bailey (No. 2 nationally, per the 247Sports Composite) and point guard Dylan Harper (No. 3), Rutgers coach Steve Pikiell has accomplished the seemingly impossible in New Jersey. (The wonders that a family legacy — Harper’s older brother, Ron Harper Jr., also played at Rutgers — and a robust NIL pitch can do.)

Both Bailey and Harper are projected top-five picks in next summer’s NBA Draft — and they could even challenge Flagg to go first if they lead the Scarlet Knights to the NCAA Tournament.

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At 6 feet 6 and 215 pounds, Harper has ideal size for a lead guard, and he offers polished three-level scoring ability. Bailey is more raw, but there aren’t many prospects with his athleticism at 6 feet 10. They’ll be asked to carry a heavy load in a Big Ten predicated on physicality and post play.

7. Another transfer portal cycle sees top names find new homes

Where did some of the top names wind up? Former Final Four participants — point guard Jeremy Roach (Duke) and forward Norchad Omier (Miami) — will team up at Baylor this season. The remaining cornerstones from Florida Atlantic’s 2023 Final Four team scattered, as well; center Vlad Goldin followed May to Michigan, guard Johnell Davis went to Arkansas, while guard Alijah Martin stayed in Florida and joined the Gators.

Tucker DeVries — the two-time Missouri Valley Player of the Year and the No. 1 transfer in The Athletic’s rankings — went with his father, Darian, to West Virginia. New Saint Louis coach Josh Schertz brought his best player, the goggle-wearing Robbie Avila, with him from Indiana State. Forward Great Osobor moved from Utah State to Washington to stay with coach Danny Sprinkle.

Coleman Hawkins (Illinois) picked Kansas State. Rylan Griffen left one Final Four team (Alabama) for another potential one (Kansas). Louisville brought in an entire new roster, headlined by Chucky Hepburn (Louisville), Terrence Edwards Jr. (James Madison) and Kasean Pryor (USF). We could go on.

8. Can the Big Ten end its 25-year national title drought? It looks unlikely

No Big Ten team has won it all since Tom Izzo captured his first (and only) title with Michigan State in 2000.

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Since then, eight Big Ten teams — Indiana (2002), Illinois (2005), Ohio State (2007), Michigan State (2009), Michigan (2013), Wisconsin (2015), Michigan (2018) and Purdue (2024) — have made it to the championship game, but none have finished the job. Eleven coaches surveyed by The Athletic largely agreed that probably speaks more to the randomness of March Madness than any overarching condemnation of one conference but also spoke to style of play.

It seems unlikely the Big Ten snaps its dry spell this season. Purdue is the top-ranked preseason team in the league at No. 14, followed by Indiana (No. 17), UCLA (No. 22) and Rutgers (No. 25). There just doesn’t appear to be one or two clear front-runners. However …

9. Could we see a record for NCAA Tournament teams from one league?

The Big East holds the single-season record for NCAA Tournament bids by one league, when 11 of its 16 teams qualified in 2011. But with conference realignment leading to larger high-major leagues, will the record be broken this season?

Possible, but still improbable. Three leagues seem best-positioned: the SEC, Big Ten or Big 12. The SEC has nine teams ranked in the preseason Top 25 and a 10th (Mississippi State) that received votes in the poll. The Big Ten has seven others who received preseason votes in addition to the four ranked. The Big 12 is top-heavy; six of its teams are ranked, with the potential for more to emerge from its meaty middle class.

Even if it doesn’t happen this season, we expect that 11-bid mark to eventually be topped. It could also fall soon if there is moderate NCAA Tournament expansion, which could be implemented as soon as the 2026 bracket. Over the summer, The Athletic reported that the NCAA had presented proposals for both a 72- and 76-team field to DI conference commissioners. Under both proposals, the First Four would be expanded to include at least four more at-large teams.

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How much of an appetite is there to expand the 68-team field? Enough, although not to a major extent. But multiple high-major conference commissioners — including the SEC’s Greg Sankey and the ACC’s Jim Phillips — have previously expressed an interest in exploring tournament expansion. Talks remain ongoing.

10. Final Four predictions

In our staff survey, 11 teams earned Final Four votes: Gonzaga (8), Alabama (6), UConn (5), Houston (5), Kansas (5), Iowa State (4), Duke (2), Baylor (2), Arizona, Arkansas and Texas A&M.

Of those schools, five were picked as the preseason national champion at least once — but none more than Gonzaga, whom three of our experts picked to deliver Mark Few’s long-awaited first title. (The others? Alabama, Kansas, UConn and Houston.) That group makes up the clear top cluster of teams expected to compete to win it all.

11. Cheers to the schedule-makers for great opening-week games

Here are 10 of the opening-week matchups circled on our calendar, featuring 10 different ranked teams (times ET):

Monday

No. 13 Texas A&M at UCF, 7 p.m.

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Missouri at Memphis, 8 p.m.

No. 19 Texas vs. Ohio State, 10 p.m.

No. 8 Baylor at No. 6 Gonzaga, 11:30 p.m.

Friday, Nov. 8

No. 9 North Carolina at No. 1 Kansas, 7 p.m.

Saturday, Nov. 9

No. 12 Tennessee at Louisville, noon

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No. 8 Baylor vs. No. 16 Arkansas, 7:30 p.m.

Northwestern at Dayton, 7:30 p.m.

No. 11 Auburn vs. No. 4 Houston, 9:30 p.m.

Sunday, Nov. 10

Michigan vs. Wake Forest, 1 p.m.

 (Photo of UConn’s Alex Karaban: Brett Wilhelm / NCAA Photos via Getty Images)

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A Poem About Waiting, and Wishing You Had a Drink

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A Poem About Waiting, and Wishing You Had a Drink

If you ever see me at a party, I’ll most likely be standing off to the side, looking slightly lost, staring down into my glass. Perhaps you’re that way too — introverted, awkward, thirsty. Nice to meet you. And since we’re here, may I introduce you to my friend Philip? Or perhaps you’ve already met.

Philip Larkin, circa 1958.

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Rogers/Camera Press, via Redux

The posthumous publication of Larkin’s letters revealed him to be something uglier than a garden-variety curmudgeon. The private expressions of misogyny, antisemitism and xenophobia he shared with friends have dented his reputation in the years since his death.

If he hasn’t been fully canceled, it may be because his gift for self-cancellation makes such censure redundant. Larkin writes from the standpoint of someone who is out of touch, out of step and out of sorts, with himself and everyone around him. He’ll never be the life of the party, and you may wonder why anyone invited him in the first place.

Nonetheless, it’s good to see him there. For one thing, it’s nice to know that someone might be having a worse time than you are. He even has a theory about why some people have a better time than others; in fact, he’s an expert on the subject.

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Misery loves company, and this miserable chap turns out to be just the companion you’re looking for, at least until you can find another drink.

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Emma Hayes struck balance between USWNT celebration and evaluation, winning the October window

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Emma Hayes struck balance between USWNT celebration and evaluation, winning the October window

Center back Naomi Girma stole the show in Louisville as the U.S. women’s national team wrapped up the international window with its third win. But the real story of that October camp is the sheer amount of evaluation head coach Emma Hayes managed in addition to the celebratory nature of the team’s Olympics gold medal victory tour.

“I got out of it what I wanted to get out of it,” Hayes said Wednesday. “A ton of debutants, managed minutes for everyone that’s still in NWSL play, (and) a chance to develop some things that, for us, we set as targets for ourselves on the training pitch.”

Hayes has backed up everything she has said since taking over the job in May, going back to her first media appearances in New York City this spring — specifically: club form matters. While her hands were tied slightly in this window as Olympics celebrations meant she had to call up every healthy member of the squad that went to the Games in France in the summer, she used her remaining roster spots to the fullest. She also maximized rotation, not just in the starting line-ups and her substitute choices, but the 23-player game-day rosters.

All seven uncapped players on the roster, including a mid-camp addition, earned their first USWNT minutes.

Orlando Pride defender Emily Sams and Washington Spirit midfielder Hal Hershfelt were in France as alternates but did not see the field. Racing Louisville forward Emma Sears immediately impressed in her debut as only the fourth player in program history to record a goal and assist in her first cap. Bay FC defender Alyssa Malonson nabbed her first assist in her debut Wednesday against Argentina, playing provider to Girma. Paris Saint-Germain’s Eva Gaetino, Utah Royals’ Mandy Haught and Gotham FC’s Yazmeen Ryan rounded out the new kids.

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There were important returns too. Alyssa Thompson finally scored her first international goal in her return to the national team after missing out on the Olympic roster, and Ashley Sanchez and Hailie Mace picked up minutes against Argentina.

It’s hard to disagree with Hayes’ approach to club form after a successful window because she achieved all of her objectives and captured three multi-goal wins. As a bonus, she also finally saw the team down a goal, forced into mounting a comeback against Iceland in Nashville on Sunday. It was the first time the USWNT had fallen behind in a game managed by Hayes.

The challenge now is figuring out how much these matches actually matter in the long run. While the friendlies were fun to watch — no one will complain about a Girma brace either — with so much focus on rotation and evaluation, it feels more like one of the first pieces to the larger puzzle. One that won’t be completed for a few more years.

The back half of 2024 has generally felt like a period for recovery and big-picture thinking at the senior team level.

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While the next and final window of the year in late November and early December involves two high-profile European opponents on the road, the friendlies against England and the Netherlands will likely be an outlier from this period. Higher-profile opponents mean higher stakes, but it’s fair to expect Hayes to again use the full depth of her roster with an eye on evaluation and development.

Hayes has already shown she’s not afraid of big moments and prioritized using the depth of her roster to bring Jaedyn Shaw, Croix Bethune and others to their first major tournament this summer. While the starting XI against England on November 30 is sure to be the strongest possible, Hayes has another chance to ensure that players who will be crucial to the team’s success two or three years down the line experience an environment like Wembley Stadium as well.

The true sign of things to come will be January’s Futures Camp, which Hayes promised to run concurrently with the full senior team camp in Los Angeles. The USWNT hasn’t run a talent and identification camp since 2019, shortly after Vlatko Andonovski took over the team, but it was the only one to occur during his four-year tenure.

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Hayes has promised to cast a wide net, especially following semifinal appearances from the under-20 and under-17 teams in their respective World Cups this year. But for all the angst over the past few years about generational change, the runway has finally been fully cleared.

The Olympics were the most obvious symbolic gesture of the end of one USWNT era, with Alex Morgan not named to the roster. It was a surprise sunsetting of a generational player but was also a testament to the team she helped build.

GO DEEPER

Alex Morgan has designed her own USWNT exit by setting the next generation up for success

There are more options than ever before in every position. Making the U.S. roster seems harder than it’s been in the past, but doing so is also more clearly tied to form and thus more transparent than ever. Hayes has finally truly buried that “emergency surgery” line she came in with and led the team to Olympic gold, and as promised, the larger work is now underway.

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These three games provided a good start, but were just a start nonetheless.

The first 270 minutes of the cycle leading to the 2027 World Cup in Brazil and home-turf Los Angeles-hosted Olympics a year later are in the bag. There’s still so much more to come.

(Top photo: Scott Wachter / Imagn Images)

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