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XR Travel Case Study in Focus: Qualcomm, Skylights and Alaska Airlines – XR Today

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XR Travel Case Study in Focus: Qualcomm, Skylights and Alaska Airlines – XR Today


Usually, when requested to think about what sort of use circumstances could be out there for journey firms within the XR world, folks think about a try-before-you-buy state of affairs. Digital Actuality headsets and AR apps supply a wonderful approach for folks to expertise an setting earlier than buying a journey ticket.

Nevertheless, the potential for XR within the journey business goes a lot additional than most individuals realise. Through the pandemic as an example, one of many greatest advantages of XR for journey manufacturers was its means to facilitate transportation to totally different places, with out asking a buyer to depart their house.

The identical expertise which powered armchair journey and VR adventures through the pandemic will also be used to supply travellers with a extra immersive, partaking, and memorable expertise once they’re on-route to their locations. Qualcomm, Skylights, and Alaska Airways are making the most of this reality to ship premium in-flight leisure to a brand new era of travellers.

Altering the Journey Expertise

For a lot of customers and companies alike, one of many greatest advantages of XR is it’s teleportation capabilities. With nothing however a headset and the suitable software program, you possibly can trick your thoughts into believing you’re virtually anyplace on the earth (or exterior of it).

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These distinctive immersive experiences require entry to the suitable processing applied sciences and instruments, which is the place innovators like Qualcomm are available. Dedicated to serving to firms change the way in which they work together with their clients; Qualcomm Applied sciences has helped to energy a large number of helpful XR experiences through the years.

Not too long ago, the Qualcomm crew joined forces with a set of inflight XR specialists, Skylights, to create a singular content material expertise for travellers with Alaska Airways. The answer goals to supply a extra memorable in-flight expertise for these within the premier class seats on an Alaska airplane, by permitting them to totally submerge themselves in a cinematic viewing expertise.

As clients develop into rising involved in regards to the idea of journey, providing these distinctive experiences as a part of the journey may very well be an thrilling approach for journey manufacturers to seize the eye of latest customers, and make purchases really feel extra worthwhile.

A New Stage of In-Flight Leisure

In accordance with the Head of Gross sales at Skylight, Laurence Fornari, the mission of the corporate is to disrupt and rebuild the in-flight expertise. By investing in distinctive XR journey experiences for airways, the corporate is hoping to deliver extra immersive cinematic leisure to folks whereas they’re truly sitting in an plane.

This initiative started with equipping the premium cabin passengers on sure Alaska Airways flights with premium Allosky XR headsets. These are light-weight and cozy headsets, geared up with the Qualcomm Snapdragon 821 cell platform. Notably, the selection of Qualcomm’s platform was important for this challenge because it’s engineered particularly to supply the facility, velocity and efficiency required for one thing as complicated as in-flight XR leisure.

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What’s extra, the Qualcomm platform can ship phenomenal high-quality photos and experiences, with out compromising on mobility, integration choices or safety. The wire-free headset lacks the cables and bulk related to most VR headset experiences, making them ideally suited for the smaller house offered by airline seats. The headsets additionally supply a formidable 1080p per eye decision, for a totally HD expertise that appears and feels as actual as potential.

To minimise the quantity of processing energy required to stream content material to the headsets, the Allosky XR gadgets are already loaded with a collection of 2D, 3D, and forward-facing 360 diploma content material choices. This features a catalogue of blockbuster motion pictures, for the usual in-flight viewing expertise. There are additionally 360-degree documentaries, world-class collection to flick through, and an XR for journey expertise.

The XR for journey expertise permits premium passengers to participate in immersive adventures, like transporting them to a world-class ballet recital, or a Cirque du Soleil efficiency.

Making Flights Extra Memorable

The answer constructed by Qualcomm and Skylight for Alaska Airways offers a brand new avenue for flight leisure which can permit folks to transcend the fundamentals of watching a small display screen on the again of their seat or holding a telephone or pill of their palms. As a substitute, you possibly can expertise your personal personal film theatre expertise for a really premium flight.

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These in-flight XR experiences goal to assist folks escape the exhaustion of a long-haul flight, and will even help with lowering fears about flying. Nevertheless, the Qualcomm-Skylights expertise goals to vary journey experiences elsewhere too, by delivering instruments to airport lounges and aboard varied cruise ships.

In accordance with Qualcomm, it’s not simply the passengers who see the advantages of the XR experiences, however airways too. In-flight leisure hasn’t had many modifications over the previous couple of years, however XR programming may change all that. This implies airways that supply distinctive XR experiences will be capable to improve the client expertise and differentiate themselves from the competitors.

Alaska Airways believes that this expertise may even be a helpful solution to enhance model loyalty. Although the corporate has had a long-standing popularity for innovation and distinctive experiences, they really feel this new answer will take issues to the subsequent stage. The Product Supervisor for In-Flight leisure at Alaska Airways stated they had been eager to transcend what most airways are already doing. He additionally famous that the Allosky VR headset is without doubt one of the most fashionable he’s seen thus far.

Wanting Forward

Along with the latest trial flights created with Alaska Airways, Skylights has additionally begun to deploy its leisure options with different airways around the globe, together with SriLanken Airways, Air France, and XL Airways.

Qualcomm believes the launch of the Allosky XR headset expertise is a serious win for all of the members of the collaboration, in addition to XR gamers generally. In accordance with Qualcomm, introducing extra customers to XR, and exhibiting them what headsets can actually do will result in a future the place XR is extra extensively adopted in every single place.

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Legislative task force offers possible actions to rescue troubled Alaska seafood industry • Alaska Beacon

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Legislative task force offers possible actions to rescue troubled Alaska seafood industry • Alaska Beacon


Alaska lawmakers from fishing-dependent communities say they have ideas for ways to rescue the state’s beleaguered seafood industry, with a series of bills likely to follow.

Members of a legislative task force created last spring now have draft recommendations that range from the international level, where they say marketing of Alaska fish can be much more robust, to the hyper-local level, where projects like shared community cold-storage facilities can cut costs.

The draft was reviewed at a two-day hearing in Anchorage Thursday and Friday of the Joint Legislative Task Force Evaluating Alaska’s Seafood Industry. It will be refined in the coming days, members said.

The bill that created the task force, Senate Concurrent Resolution 10, sets a deadline for a report to the full Legislature of Jan. 21, which is the scheduled first day of the session. However, a final task force report may take a little longer and be submitted as late as Feb. 1, said Senate President Gary Stevens, R-Kodiak, the group’s chair.

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The draft is a good start to what is expected to be a session-long process, said Rep. Louise Stutes, R-Kodiak, a task force member.

“We can hit the ground running because we’re got some good solid ideas,” Stutes said in closing comments on Friday. The session can last until May 20 without the Legislature voting to extend it.

Another task force member, Sen. Jesse Bjorkman, R-Nikiski, urged his colleagues to focus on the big picture and the main goals.

“We need to take a look at how we can increase market share for Alaska seafood and how we can increase value. Those two things aren’t easy, but those are the only two things that are going to matter long term. Everything else is just throwing deck chairs off the Titanic,” he said Friday.

Many of the recommended actions on subjects like insurance and allocations, if carried out, are important but incremental, Bjorkman said. “If the ship’s going down, that stuff isn’t going to matter,” he said.

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Alaska’s seafood industry is beset by crises in nearly all fishing regions of the state and affecting nearly all species.

Economic forces, heavily influenced by international turmoil and a glut of competing Russian fish dumped on world markets, have depressed prices. Meanwhile, operating costs have risen sharply. Climate change and other environmental factors have triggered crashes in stocks that usually support economically important fisheries; Bering Sea king and snow crab fisheries, for example, were closed for consecutive years because stocks were wiped out after a sustained and severe marine heatwave.

Senate President Gary Stevens, R-Kodiak, and Rep. Louise Stutes, R-Kodiak, listen to testimony on Thursday from Nicole Kimball of the Pacific Seafood Processors Association. Kimball was among the industry representatives who presented information at the two-day hearing, held on Thursday and Friday, of the Joint Legislative Task Force Evaluating Alaska’s Seafood Industry. (Photo by Yereth Rosen/Alaska Beacon)

In all, the Alaska seafood industry lost $1.8 billion from 2022 to 2023, according to the National Oceanic and Atmospheric Administration.

Those problems inspired the creation of the task force last spring. The group has been meeting regularly since the summer.

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The draft recommendations that have emerged from the task force’s work address marketing, product development, workforce shortages, financing, operating costs, insurance and other aspects of seafood harvesting, processing and sales.

One set of recommendations focuses on fisheries research. These call for more state and federal funding and an easy system for fisheries and environmental scientists from the state, federal government and other entities to share data quickly.

The draft recommends several steps to encourage development of new products and markets for them, including non-traditional products like protein powder, nutritional supplements and fish oil. Mariculture should be expanded, with permitting and financing made easier, according to the draft.

The draft recommendations also propose some changes in the structure of seafood taxes levied on harvesters and processors, along with new tax incentives for companies to invest in modernization, product diversification and sustainability.

Other recommendations are for direct aid to fishery workers and fishing-dependent communities in the form of housing subsidies or even development of housing projects. Shortages of affordable housing have proved to be a major challenge for communities and companies, the draft notes. More investment in worker training — using public-private partnerships — and the creation of tax credits or grants to encourage Alaska-resident hire, are also called for in the draft recommendations.

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Expanded duties for ASMI?

The Alaska Seafood Marketing Institute, the state agency that promotes Alaska seafood domestically and internationally, figures large in the draft recommendations.

The draft calls for more emphasis on the quality and sustainability of Alaska fish and, in general, more responsibilities for ASMI. An example is the recommended expansion of ASMI’s duties to include promotion of Alaska mariculture. That would require legislation, such as an early version of bill that was sponsored by outgoing Rep. Dan Ortiz, I-Ketchikan. It would also require mariculture operators’ willingness to pay into the program.

But ASMI, as it is currently configured, is not equipped to tackle such expanded operations, lawmakers said. Even obtaining modest increases in funding for ASMI has proved to be a challenge. A $10 million increase approved by the Legislature last year was vetoed by Gov. Mike Dunleavy, who cited a failure by ASMI to develop a required plan for the money. 

The governor’s proposed budget released in December includes an increase in state money for ASMI, but his suggestion that $10 million in new funding be spread over three years falls far short of what the organization needs, Stevens said at the time.

Incoming House Speaker and task force member Bryce Edgmon, I-Dillingham, said there will probably be a need to reorganize or restructure ASMI to make it more autonomous. That might mean partnering with a third party and the creation of more managerial and financial independence from whoever happens to be in political office at the time, as he explained it.

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Dillingham, and Sen. Jesse Bjorkman, R-Nikiski, listen to information presented on Jan. 9, 2025, at a hearing held by the Joint Legislative Take Force Evaluating Alaska's Seafood Industry. Edgmon and Bjorkman are two of the eight task force members. (Photo by Yereth Rosen/Alaska Beacon)
House Speaker Bryce Edgmon, I-Dillingham, and Sen. Jesse Bjorkman, R-Nikiski, listen to information presented on Thursday at a hearing held by the Joint Legislative Task Force Evaluating Alaska’s Seafood Industry. Edgmon and Bjorkman are two of the eight task force members. (Photo by Yereth Rosen/Alaska Beacon)

“The umbilical cord needs to be perhaps cut to some degree,” Edgmon said on Friday, during the hearing’s public comment period. The solution could be to make ASMI more of a private entity, he said.

“Because the world is changing. It’s a global marketplace. We need to have ASMI to have as large a presence as possible,” he said. 

But for now, ASMI and plans for its operations have been constricted by political concerns. “People are afraid of how it’s going to go back to the governor’s office,” Edgmon said.

Federal assistance

U.S. Sen. Lisa Murkowski, R-Alaska, spoke to the task force on Thursday about ways the federal government could help the Alaska seafood industry.

One recent success, she said, is passage of the bipartisan Fishery Improvement to Streamline Untimely Regulatory Hurdles post Emergency Situation Act, known as the FISHES Act, which was signed into law a few days earlier.

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The act establishes a system to speed fisheries disaster aid. It can take two to three years after a fisheries disaster is declared for relief funds to reach affected individuals, businesses and communities, and that is “unacceptable,” Murkowski said.  The bill addresses that situation, though not perfectly. “It’s still not the best that it could be,” she said.

Another helpful piece of federal legislation that is pending, she said, is the Working Waterfronts Bill she introduced in February. The bill contains provisions to improve coastal infrastructure, coastal energy systems and workforce development.

More broadly, Murkowski said she and others continue to push for legislation or policies to put seafood and fisheries on the same footing as agriculture. That includes the possibility of fishery disaster insurance similar to the crop insurance that is available to farmers, she said.

But getting federal action on seafood, or even attention to it, can be difficult, she said.

“It is a reality that we have faced, certainly since my time in the senate, that seafood has been viewed as kind of an afterthought by many when it comes to a food resource, a source of protein,” she said.

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Inclusion of seafood in even simple programs can be difficult to achieve, she said. She cited the U.S. Department of Agriculture’s decision, announced in April, to include canned salmon as a food eligible for the Special Supplemental Nutrition Program for Women, Infants, and Children, also known as WIC. She and others had been working for several years to win that approval, she said.

Tariffs a looming threat

Seafood can also be an afterthought in federal trade policy, Murkowski said.

Jeremy Woodrow, at right, fields questions from lawmakers on Jan. 9, 2025, at an Anchorage hearing of the Joint Legislative Task Force Evaluating Alaska's Seafood Industry. Woodrow is executive director of the Alaska Seafood Marketing Institute. Next to him is Tim Lamkin, a legislative aide for Senate President Gary Stevens, R-Alaska, the task force chair. (Photo by Yereth Rosen/Alaska Beacon)
Jeremy Woodrow, at right, fields questions from lawmakers on Thursday at an Anchorage hearing of the Joint Legislative Task Force Evaluating Alaska’s Seafood Industry. Woodrow is executive director of the Alaska Seafood Marketing Institute. Next to him is Tim Lamkin, a legislative aide for Senate President Gary Stevens, R-Kodiak, the task force chair. (Photo by Yereth Rosen/Alaska Beacon)

Tariffs that President-elect Donald Trump has said he intends to impose on U.S. trade partners pose a serious concern to Alaska’s seafood industry, she said.

“The president-elect has made very, very, very, very clear that this is going to be a new administration and we’re going to use tariffs to our advantage. I don’t know what exactly to expect from that,” she said.

In the past, tariffs imposed by the U.S. government have been answered with retaliatory tariffs that cause problems for seafood and other export-dependent industries.

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Jeremy Woodrow, ASMI’s executive director, has similar warnings about tariffs, noting that about 70% of the Alaska seafood, as measured by value, is sold to markets outside of the U.S.

“We tend to be, as an industry, collateral damage in a lot of trade relationships. We’re not the main issue. And that usually is a bad outcome for seafood,” he told the committee on Thursday.

To avoid or mitigate problems, Alaska leaders and the Alaska industry will have to respond quickly and try to educate trade officials about tariff impacts on seafood exports, Woodrow said.

Task force members expressed concerns about impacts to the export-dependent Alaska industry.

“If we raise tariffs on another country, won’t they simply turn around and raise tariffs on us?” asked Stevens.

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Tariffs on Chinese products, which Trump has suggested repeatedly, could cause particular problems for Alaska seafood, Stutes said. She pointed to the companies that send fish, after initial processing, to China for further processing in preparation for sale to final markets, some of which are back in the U.S.

“If there is a huge tariff put on products going and coming from China, that would seem to me to have another huge gut shot to those processors that are sending their fish out for processing,” Stutes said.

Bjorkman, a former high school government teacher, said history shows the dangers of aggressive tariff policies.

The isolationist “America-first” approach, as carried out at turns over the past 150 years, “hasn’t worked out very well. It’s been real bad,” Bjorkman said.” As an alternative, he suggested broader seafood promotions, backed by federal or multistate support, to better compete in the international marketplace.

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Rural Alaska schools face funding shortfall after U.S. House fails to pass bipartisan bill • Alaska Beacon

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Rural Alaska schools face funding shortfall after U.S. House fails to pass bipartisan bill • Alaska Beacon


Rural schools, mostly in Southeast Alaska, are facing a major funding shortfall this year after the U.S. House of Representatives failed to reauthorize a bill aimed at funding communities alongside national forests and lands. 

The bipartisan Secure Rural Schools and Community Self-Determination Act was first passed in 2000, and enacted to assist communities impacted by the declining timber industry. It provided funds for schools, as well as for roads, emergency services and wildfire prevention. The award varies each year depending on federal land use and revenues. The legislation is intended to help communities located near federal forests and lands pay for essential services. In 2023, the law awarded over $250 million nationwide, and over $12.6 million to Alaska.

But this year, the bill passed the Senate, but stalled in the House of Representatives amid partisan negotiations around the stopgap spending bill to keep the government open until March. House Republicans decided not to vote on the bill amid a dispute around health care funding, a spokesperson for the bill’s sponsor, Oregon Sen. Ron Wyden, told the Oregon Capital Chronicle, which first reported the story. 

Eleven boroughs, as well as unincorporated areas, in the Tongass and Chugach national forests have typically received this funding, awarded through local municipalities. According to 2023 U.S. Forest Service data, some of the districts who received the largest awards, and now face that shortfall, include Ketchikan, Wrangell, Petersburg, Sitka and Yakutat, as well as the unincorporated areas. 

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“We’re already at our bottom,” said Superintendent Carol Pate of the Yakutat School District, which received over $700,000 in funding, one of the largest budget sources for its 81 students. 

“We are already down to one administrator with six certified teachers,” Pate said in a phone interview Thursday. “We have a small CTE (career and technical education) program. We don’t have any art, we don’t have any music. We have limited travel. Anything that we lose means we lose instruction, and our goal is for the success of our students.”

Yakatat is facing a $126,000 deficit this year, a large sum for their $2.3 million budget, Pate said. “So that’s a pretty significant deficit for us. We do our best to be very conservative during the school year to make up that deficit. So wherever we can save money, we do.” 

The school has strong support from the borough, Pate said. However, last year they were forced to cut funding for one teacher and a significant blow for the school, she said. 

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“We’re trying very hard to break the cycle, but it’s a continuing cycle,” she said. “Every time we lose something, we lose kids because of it, and the more kids we lose, the more programs we lose.”

In the southern Tongass National Forest community of Wrangell, the school district received over $1 million in funds last year, and Superintendent Bill Burr said the federal funding loss is dramatic. 

“It’s pretty devastating from a community standpoint,” Burr said in a phone interview. “Because that is very connected to the amount of local contribution that we get from our local borough, it has a dramatic effect on the school district, so I’m disappointed.”

“As these cuts continue to happen, there’s less and less that we’re able to do,” he said. “School districts are cut pretty much as thin as they can. So when these things happen, with no real explanation, the impact for districts that do receive secure schools funding is even more dramatic.”

Whether and how the funding loss will impact the district has yet to be determined, as budgets for next year are still in development, Burr said, but it could mean cuts to matching state grants, facilities projects, or staff salaries. He said most non-state money for the district comes from the federal program.

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“Part of our funding does come from sales tax, but a majority of it comes from the secure rural schools (grant),” he said. “So without increases in other areas, the amount of money that can come to the schools is going to be injured.”

“We do have contracts, and a majority of our money is paid in personnel. So we would have those contracts to fill, regardless of the funding, until the end of the year. A major reduction really will affect our ability to provide school services and personnel, so it could have a massive impact on next year’s, the fiscal ‘26 year, budget,” he said. 

The district is facing an over $500,000 budget deficit this year, Burr said, and so the loss puts further pressure on the district.

“So we’re continuing to find areas that we can cut back but still provide the same service. But that’s getting harder and harder,” he said. 

The schools in unincorporated areas known as regional educational attendance areas, received over $6 million in funding through the program.  

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Alaska Sens. Lisa Murkowski and Dan Sullivan supported the bill through the Senate.

Murkowski was disappointed that the bill was not reauthorized, a spokesperson for the senator said. 

“As a longtime advocate for this program, she recognizes its critical role in funding schools and essential services in rural communities,” said Joe Plesha, in a text Friday. “She is actively working to ensure its renewal so that states like Alaska are not disadvantaged.”

Former Alaska Rep. Mary Peltola also supported the funding. 

Alaska’s school funding formula is complex, and takes into account the local tax base, municipalities’ ability to fund schools, and other factors. With the loss of funding for the local borough’s portion, whether the Legislature will increase funding on the state’s side is to be determined. 

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The Department of Education and Early Development did not respond to requests for comment on Friday. 

Superintendents Burr and Pate described hope for the upcoming legislative session, and an increase in per-pupil spending. “The loss of secure rural schools funding makes it even more difficult to continue with the static funding that education in the state has received,” Burr said. 

“I really have high hopes for this legislative season. I think that the people that we’ve elected recognize the need to put funding towards education,” Pate said. 

The funding could be restored, if the legislation is reintroduced and passed by Congress. Both Oregon Democratic Sen. Wyden and Idaho Republican Sen. Mike Crapo have said they support passing the funding this year.

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Raised In Alaska Spotting Moose And Grizzly On Trail Cameras

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Raised In Alaska Spotting Moose And Grizzly On Trail Cameras


We’re sharing some of the Last Frontier adventures of the popular YouTube account Raised In Alaska. This week: Moose and grizzly trail camera shots.

YouTube screenshot/Raised In Alaska

Subscribe to Raised In Alaska on YouTube. Follow on X, formerly known as Twitter (@akkingon).

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