Technology
What hackers can learn about you from a data broker file
Hackers are pretty scary. Amoral, hooded figures with magical computer skills that can break into anything within minutes.
At least that is what most of us think of when we hear the term “hacker.” It is not exactly a realistic or particularly representative image, but, at the same time, it is not too far off the mark either.
What many people do not realize is just how much hackers can learn about you from a data broker file, detailed profiles compiled from your personal information collected and sold by data brokers. This hidden industry fuels much of what hackers use to target individuals today.
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Illustration of a person’s personal data. (Kurt “CyberGuy” Knutsson)
What is a data broker, and why should you care?
When most people hear the term “data broker,” on the other hand, they draw a blank. Is it a person or company that buys and sells data? Basically, yes. Data brokers collect, sort, analyze, package and sell access to personal information. Whose personal information? Anyone’s and everyone’s, including yours.
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Illustration of a person’s personal data. (Kurt “CyberGuy” Knutsson)
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What kinds of personal information do they deal in?
Here is a list of possible data points you, random companies, your worst enemy, your neighbors and, yes, hackers can find in a data broker file:
- Full name
- Past legal names
- Known aliases
- Social media handles
- Gender
- Sexual preferences
- Date of birth or age
- Social Security number (SSN)
- Current and past home addresses
- Current and past phone numbers
- Current, past and secret email addresses
- Political preferences and affiliations
- Occupation
- Current employer
- Employment history
- Business associates
- Education
- Marital status
- Marriage and divorce records
- Family status (number and ages of children)
- Relatives
- Property information
- Vehicle registration
- Assets
- Financial information
- Bankruptcies, judgments and liens
- Licenses (drivers license, firearms permits, etc.)
- Court records
- Criminal records
- Mugshots
- Sex-offender status
- Health history
- Location data
- IP information
- Device information (phone, tablet and computer models)
- Web browser information
- Shopping habits
- Interests and hobbies.
Quite the list, is it not? It is not exhaustive; there is more that data brokers collect and more yet that they and their customers can infer from data points like these. What exactly a given data broker has will depend on which category it falls into.
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Illustration of a person’s personal data. (Kurt “CyberGuy” Knutsson)
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Types of data brokers: Who’s collecting and selling your information?
The most visible data brokers are commonly known as people search sites or people finder sites. These are the sites that show up when you Google yourself, or a hacker Googles you. They are just the tip of the iceberg, though. There are other data brokers that do not bother indexing individual profiles with search engines, preferring instead to deal with other companies and even governments directly. These are the other major types of data brokers, in addition to people search sites:
Marketing data brokers focus more on your browsing habits, past purchases and interests. They are responsible for “personalized marketing” as well as helping other companies target you with those surprisingly relevant ads you see online.
Recruitment data brokers collect and process personal information to offer background screening services to organizations evaluating job candidates or performing background checks before making an offer. Unfortunately, although illegal, there is nothing actually stopping unscrupulous employers from using the much less regulated and reliable people search sites for the same purposes.
Risk mitigation brokers aggregate a variety of background, criminal, property and other information to provide assessment reports to various investment and business companies. The information they collect is aimed at helping such companies manage risk in taking on new business.
Financial information brokers collect various personal finance and background information for credit companies and banks to calculate your credit score and may influence your eligibility to get loans and lines of credit.
Health information data brokers collect information about your general health and sell it to companies in healthcare and related fields. This information can be used to target you with health product ads and even set your insurance premiums.
Hackers are most likely to use people search sites, though; they are easily accessible, eminently searchable, relatively cheap (with trial offers for as little as a dollar) and do not ask any questions. Other data brokers may also sell personal information to hackers, but they tend to sell profiles in bulk.
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Want your data taken off this market?
It is perfectly normal to want no part in any of this. Unfortunately, there is no federal law on the books in the U.S. that would either prevent this kind of data trade or give you an easy, legally enforced way to opt out.
The good news is that, thanks to an incomplete patchwork of state laws, personal information removal services can approach hundreds of individual data brokers on your behalf with legally binding data-removal requests.
While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap — and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you. Check out my top picks for data removal services here.
Kurt’s key takeaways
It is easy to feel overwhelmed when you realize just how much of your personal information is out there, and how many different players are collecting, selling and using it. But knowing how data brokers operate is the first step to taking back control. Whether it is people search sites or the less visible brokers working behind the scenes, your data is valuable, and you deserve to know who has it and what they are doing with it. The good news is, there are tools and services out there that can help you clean up your digital footprint and protect your privacy. So, do not just sit back and hope for the best — take action and make your data work for you, not against you.
In your opinion, what should be done to give people more control over their data? Let us know by writing us at Cyberguy.com/Contact
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Technology
Defense secretary Pete Hegseth designates Anthropic a supply chain risk
This week, Anthropic delivered a master class in arrogance and betrayal as well as a textbook case of how not to do business with the United States Government or the Pentagon.
Our position has never wavered and will never waver: the Department of War must have full, unrestricted access to Anthropic’s models for every LAWFUL purpose in defense of the Republic.
Instead, @AnthropicAI and its CEO @DarioAmodei, have chosen duplicity. Cloaked in the sanctimonious rhetoric of “effective altruism,” they have attempted to strong-arm the United States military into submission – a cowardly act of corporate virtue-signaling that places Silicon Valley ideology above American lives.
The Terms of Service of Anthropic’s defective altruism will never outweigh the safety, the readiness, or the lives of American troops on the battlefield.
Their true objective is unmistakable: to seize veto power over the operational decisions of the United States military. That is unacceptable.
As President Trump stated on Truth Social, the Commander-in-Chief and the American people alone will determine the destiny of our armed forces, not unelected tech executives.
Anthropic’s stance is fundamentally incompatible with American principles. Their relationship with the United States Armed Forces and the Federal Government has therefore been permanently altered.
In conjunction with the President’s directive for the Federal Government to cease all use of Anthropic’s technology, I am directing the Department of War to designate Anthropic a Supply-Chain Risk to National Security. Effective immediately, no contractor, supplier, or partner that does business with the United States military may conduct any commercial activity with Anthropic. Anthropic will continue to provide the Department of War its services for a period of no more than six months to allow for a seamless transition to a better and more patriotic service.
America’s warfighters will never be held hostage by the ideological whims of Big Tech. This decision is final.
Technology
What Trump’s ‘ratepayer protection pledge’ means for you
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When you open a chatbot, stream a show or back up photos to the cloud, you are tapping into a vast network of data centers. These facilities power artificial intelligence, search engines and online services we use every day. Now there is a growing debate over who should pay for the electricity those data centers consume.
During President Trump’s State of the Union address this week, he introduced a new initiative called the “ratepayer protection pledge” to shift AI-driven electricity costs away from consumers. The core idea is simple.
Tech companies that run energy-intensive AI data centers should cover the cost of the extra electricity they require rather than passing those costs on to everyday customers through higher utility rates.
It sounds simple. The hard part is what happens next.
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At the State of the Union address Feb. 24, 2026, President Trump unveiled the “ratepayer protection pledge” aimed at shielding consumers from rising electricity costs tied to AI data centers. (Nathan Posner/Anadolu via Getty Images)
Why AI is driving a surge in electricity demand
AI systems require enormous computing power. That computing power requires enormous electricity. Today’s data centers can consume as much power as a small city. As AI tools expand across business, healthcare, finance and consumer apps, energy demand has risen sharply in certain regions.
Utilities have warned that the current grid in many parts of the country was not built for this level of concentrated demand. Upgrading substations, transmission lines and generation capacity costs money. Traditionally, those costs can influence rates paid by homes and small businesses. That is where the pledge comes in.
What the ratepayer protection pledge is designed to do
Under the ratepayer protection pledge, large technology companies would:
- Cover the full cost of additional electricity tied to their data centers
- Build their own on-site power generation to reduce strain on the public grid
Supporters say this approach separates residential energy costs from large-scale AI expansion. In other words, your household bill should not rise simply because a new AI data center opens nearby. So far, Anthropic is the clearest public backer. CyberGuy reached out to Anthropic for a comment on its role in the pledge. A company spokesperson referred us to a tweet from Anthropic Head of External Affairs Sarah Heck.
“American families shouldn’t pick up the tab for AI,” Heck wrote in a post on X. “In support of the White House ratepayer protection pledge, Anthropic has committed to covering 100% of electricity price increases that consumers face from our data centers.”
That makes Anthropic one of the first major AI companies to publicly state it will absorb consumer electricity price increases tied to its data center operations. Other major firms may be close behind. The White House reportedly plans to host Microsoft, Meta and Anthropic in early March to discuss formalizing a broader deal, though attendance and final terms have not been confirmed publicly.
Microsoft also expressed support for the initiative.
“The ratepayer protection pledge is an important step,” Brad Smith, Microsoft vice chair and president, said in a statement to CyberGuy. “We appreciate the administration’s work to ensure that data centers don’t contribute to higher electricity prices for consumers.”
Industry groups also point to companies such as Google and utilities including Duke Energy and Georgia Power as making consumer-focused commitments tied to data center growth. However, enforcement mechanisms and long-term regulatory details remain unclear.
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The White House plans talks with Microsoft, Meta and Anthropic about shifting AI energy costs away from consumers. (Eli Hiller/For The Washington Post via Getty Images)
How this could change the economics of AI
AI infrastructure is already one of the most expensive technology buildouts in history. Companies are investing billions in chips, servers and real estate. If firms must also finance dedicated power plants or pay premium rates for grid upgrades, the cost of running AI systems increases further. That could lead to:
- Slower expansion in some markets
- Greater investment in renewable energy and storage
- More partnerships between tech firms and utilities
Energy strategy may become just as important as computing strategy. For consumers, this shift signals that electricity is now a central part of the AI conversation. AI is no longer only about software. It is also about infrastructure.
The bigger consumer tech picture
AI is becoming embedded in smartphones, search engines, office software and home devices. As adoption grows, so does the hidden infrastructure supporting it. Energy is now part of the conversation around everyday technology. Every AI-generated image, voice command or cloud backup depends on a power-hungry network of servers.
By asking companies to account more directly for their electricity use, policymakers are acknowledging a new reality. The digital world runs on very physical resources. For you, that shift could mean more transparency. It also raises new questions about sustainability, local impact and long-term costs.
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As AI expansion strains the grid, a new proposal would require tech firms to fund their own power needs. (Sameer Al-Doumy/AFP via Getty Images)
What this means for you
If you are a homeowner or renter, the practical question is simple. Will this protect my electric bill? In theory, separating data center energy costs from residential rates could reduce the risk of price spikes tied to AI growth. If companies fund their own generation or grid upgrades, utilities may have less reason to spread those costs among all customers.
That said, utility pricing is complex. It depends on state regulators, long-term planning and local energy markets.
Here is what you can watch for in your area:
- New data center construction announcements
- Utility filings that mention large commercial load growth
- Public service commission decisions on rate adjustments
Even if you rarely use AI tools, your community could feel the effects of a nearby data center. The pledge is intended to keep those large-scale power demands from showing up in your monthly bill.
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Kurt’s key takeaways
The ratepayer protection pledge highlights an important turning point. AI is no longer only about innovation and speed. It is also about energy and accountability. If tech companies truly absorb the cost of their expanding power needs, households may avoid some of the financial strain tied to rapid AI growth. If not, utility bills could become an unexpected front line in the AI era.
As AI tools become part of daily life, how much extra power are you willing to support to keep them running? Let us know by writing to us at Cyberguy.com.
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Copyright 2026 CyberGuy.com. All rights reserved.
Technology
Here’s your first look at Kratos in Amazon’s God of War show
Amazon has slowly been teasing out casting details for its live-action adaptation of God of War, and now we have our first look at the show. It’s a single image but a notable one showing protagonist Kratos and his son Atreus. The characters are played by Ryan Hurst and Callum Vinson, respectively, and they look relatively close to their video game counterparts.
There aren’t a lot of other details about the show just yet, but this is Amazon’s official description:
The God of War series storyline follows father and son Kratos and Atreus as they embark on a journey to spread the ashes of their wife and mother, Faye. Through their adventures, Kratos tries to teach his son to be a better god, while Atreus tries to teach his father how to be a better human.
That sounds a lot like the recent soft reboot of the franchise, which started with 2018’s God of War and continued through Ragnarök in 2022. For the Amazon series, Ronald D. Moore, best-known for his work on For All Mankind and Battlestar Galactica, will serve as showrunner. The rest of the cast includes: Mandy Patinkin (Odin), Ed Skrein (Baldur), Max Parker (Heimdall), Ólafur Darri Ólafsson (Thor), Teresa Palmer (Sif), Alastair Duncan (Mimir), Jeff Gulka (Sindri), and Danny Woodburn (Brok).
While production is underway on the God of War series, there’s no word on when it might start streaming.
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