Technology

Stranger Things is ending, and so is Netflix’s reliance on tentpole shows

Published

2 months ago

November 25, 2025

Stranger Things is ending, and so is Netflix’s reliance on tentpole shows

When Stranger Things first premiered in 2016, Netflix was still courting new subscribers with splashy original projects that were meant to have broad audience appeal. The company had solidified itself as a major player in the streaming wars with massive hits like House of Cards, Orange Is the New Black, and a collection of live-action Marvel series. The shows were all very different, but they each felt like part of an ambitious plan to establish Netflix as the gravitational center of a new pop cultural era.

Those big, watercooler tentpole projects made Netflix feel like a platform worth subscribing to because of how large they loomed in the public consciousness. Especially in its early seasons, Stranger Things was thrilling to watch as a new sci-fi / horror series steeped in nostalgia. But it was also fascinating to see the show become a global phenomenon that dominated online discourse and inspired other studios to tell more stories set in the ’80s.

Though Netflix has had a number of other massive hits since Stranger Things, it has often felt like the company is thinking differently about its path to continued success. It’s no longer reporting its quarterly subscriber numbers, and a combination of price hikes and new ad-supported tiers have become key parts of its economic growth. Even as Netflix starts rolling out Stranger Things’ final season this week, a three-part event spread out over the rest of the year, it feels like tentpoles — moments that are supposed to capture and sustain everyone’s attention — aren’t as critical to the streamer’s big-picture strategy anymore.

As big as Stranger Things has been in the past, the hype around the show’s fifth and final season has been relatively subdued for a handful of reasons. For one, the competition is fiercer; more streaming platforms have come into existence and they have had ample time to capture audiences’ imaginations with new genre series of their own. Though Stranger Things’ first two seasons came out in quick succession, Netflix began releasing subsequent episodes at much, much slower pace. The series will have been airing for almost a decade when the first part of season 5 drops on November 26th, and many viewers will probably find themselves a little hazy on how the Duffer Brothers’ story got to this point.

Netflix might have been concerned about Stranger Things losing momentum between seasons back when the company was more focused on dropping entire seasons of a show in one fell swoop. But through its shift toward more staggered releases, particularly for its most notable series, Netflix has signaled that it’s aiming for a different kind of success.

Netflix knows that people are still going to watch Stranger Things 5 and stick around for at least a couple of months to see how things shake out for the Hawkins gang. There’s also going to be an animated spinoff series for folks who aren’t ready to leave Stranger Things behind. But Netflix has also cultivated more IP with fandoms of their own outside of Stranger Things, and the streamer understands that those eyeballs can be kept long after the Duffer Brothers have gone.

Though every streamer wants to make bona fide hits that drive subscriber sign-ups, Netflix has gotten heavily into the business of launching franchises that can coexist without seeming to overlap all that much. That’s exactly the vibe you get from the company’s annual Tudum showcase, which frames all of its shows from Bridgerton to Wednesday to Emily in Paris as equally important parts of its future plans.

Rather than launching massive tentpole originals designed to get everyone watching the same thing, Netflix has invested more of its energy into projects that feel more targeted to specific audiences, like fans of anime and live sports. That might be part of why the company spent so much time dabbling in mobile gaming before its recent shift to prioritize TV-focused party gaming. Those dabblings don’t mean that Netflix isn’t thinking about which of its many upcoming series might be “the next Stranger Things.” But they do suggest that the company sees tentpole shows as just one of many irons it needs to keep in the fire.

Netflix’s head content officer Bela Bajaria said as much earlier this year during a presentation where she noted that the platform now has somewhere north of 700 million subscribers. With that many viewers, the company can’t bank on individual shows or movies landing with everyone, and it makes much more sense to cater to specific niches. As long as you’re paying, Netflix doesn’t really care whether you’ve signed up for the English-language Squid Game remake, a Little House on the Prairie reboot, or WWE. All of the programming serves the same bottom line, and the main goal is to keep viewers watching.

Netflix is absolutely going to be paying attention to the ways its subscriber numbers fluctuate in the coming weeks as Stranger Things 5 arrives in waves. A sharp decline once the season is through in the new year might sound some internal alarms. But whether or not Stranger Things 5 is as big as Netflix is building it up to be, its conclusion marks the end of an era for the streamer — and what’s next looks very different. But what’s much more likely is that the show comes and goes with a moderate amount of fanfare, and then Netflix sits back to think about what to do when one of its upcoming projects sticks.

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Charles Pulliam-Moore

Related Topics:analysis Entertainment Netflix Report streaming tv-shows

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Technology

Meta expands nuclear power ambitions to include Bill Gates’ startup

Published

3 hours ago

January 9, 2026

Press Room

Meta expands nuclear power ambitions to include Bill Gates’ startup

These AI projects include Prometheus, the first of several supercluster computing systems, which is expected to come online in New Albany, Ohio, sometime this year. Meta is funding the construction of new nuclear reactors as part of the agreements, the first of which may come online “as early as 2030.” These announcements are part of Meta’s ongoing goal to support its future AI operations with nuclear energy, having previously signed a deal with Constellation to revive an aging nuclear power plant last year.

Financial information for the agreements hasn’t been released, but Meta says that it will “pay the full costs for energy used by our data centers so consumers don’t bear these expenses.”

“Our agreements with Vistra, TerraPower, Oklo, and Constellation make Meta one of the most significant corporate purchasers of nuclear energy in American history,” Meta’s chief global affairs officer, Joel Kaplan, said in the announcement. “State-of-the-art data centers and AI infrastructure are essential to securing America’s position as a global leader in AI.”

Technology

Why January is the best time to remove personal data online

Published

4 hours ago

January 9, 2026

Press Room

Why January is the best time to remove personal data online

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January feels like a reset. A new calendar. New goals. New habits. While you clean out your inbox, organize paperwork or set resolutions, however, scammers also hit reset, and they start with your personal data.

That is because January is one of the most important months for online privacy. This is when data brokers refresh profiles and scammers rebuild their target lists.

As a result, the longer your information stays online, the more complete and valuable your profile becomes. To help address this, institutions like the U.S. Department of the Treasury have released advisories urging people to stay vigilant and avoid data-related scams.

For that reason, taking action early in the year can significantly reduce scam attempts, lower identity theft risks, and limit unwanted exposure for the rest of the year.

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January is when data brokers refresh profiles and scammers rebuild target lists, making early action critical for online privacy. (iStock)

STOP DATA BROKERS FROM SELLING YOUR INFORMATION ONLINE

Why personal data does not expire and keeps compounding online

Many people assume old information eventually becomes useless. Unfortunately, that’s not how data brokers work.

Data brokers don’t just store a snapshot of who you are today. They build living profiles that grow over time, pulling from:

Public records (property sales, court filings, voter registrations)
Retail purchases and loyalty programs
App usage and location data
Past addresses, phone numbers, and relatives
Marketing databases and online activity.

Each year adds another layer. A new address. A changed phone number. A family connection. A retirement milestone. On its own, one data point doesn’t mean much. But together, they create a detailed identity profile that scammers can use to convincingly impersonate you. That’s why waiting makes things worse, not better.

Why scammers ‘rebuild’ targets at the start of the year

Scammers don’t randomly target people. They work from lists. At the beginning of the year, those lists get refreshed.

Why January matters so much:

Data brokers update and resell profiles after year-end records close
New public filings from the previous year become searchable
Marketing databases reset campaigns and audience segments
Scam networks repackage data into “fresh” target lists.

Think of it like the upcoming spring cleaning, except it’s criminals organizing identities to exploit for the next 12 months.

If your data is still widely exposed in January, you’re far more likely to:

Once your profile is flagged as responsive or profitable, it often stays in circulation.

As personal information accumulates across databases, digital profiles grow more detailed and more valuable to scammers over time. (Kurt “CyberGuy” Knutsson)

Why taking action in January protects you all year long

Removing your data early isn’t just about stopping scams today; it’s about cutting off the supply chain that fuels them. When your information is removed from data broker databases:

It’s harder for scammers to find accurate contact details
Phishing messages become less convincing
Impersonation attempts fail more often
Your identity becomes less valuable to resell.

This has a compounding benefit in the opposite direction. The fewer lists you appear on in January, the fewer times your data gets reused, resold, and recycled throughout the year. That’s why I consistently recommend addressing data exposure before problems start, not after.

Why retirees and families feel the impact first

January is especially important for retirees and families because they’re more likely to become targets of fraud, scams, and other crimes.

Retirees often have:

Long addresses and employment histories
Stable credit profiles
Fewer active credit applications
Public retirement and property records

Families add another layer of risk:

Relatives are linked together in broker profiles
One exposed family member can expose others
Shared addresses and phone plans increase visibility

Scammers know this. That’s why households with established financial histories are prioritized early in the year.

Why quick fixes don’t work

Many people try to “start fresh” in January by:

Those steps help, but they don’t remove your data from broker databases. Credit monitoring services alert you after something goes wrong. Password changes don’t affect public profiles. And unsubscribing doesn’t stop data resale. If your personal information is still sitting in hundreds of databases, scammers can find you.

The January privacy reset that actually works

If you want fewer scam attempts for the rest of the year, the most effective step is removing your personal data at the source.

You can do this in one of two ways. You can submit removal requests yourself, or you can use a professional data removal service to handle the process for you.

Removing your data yourself

Manually removing your data means identifying dozens or even hundreds of data broker websites, finding their opt-out forms and submitting removal requests one by one. You also need to verify your identity, track responses and repeat the process whenever your information reappears.

This approach works, but it requires time, organization, and ongoing follow-up.

Using a data removal service

A data removal service handles this process on your behalf. These services typically:

Send legal data removal requests to large networks of data brokers
Monitor for reposted information and submit follow-up removals
Continue tracking your exposure throughout the year
Manage a process that most people cannot realistically maintain on their own

Removing your data at the start of the year helps reduce scam attempts, phishing messages and identity theft risks all year long. (iStock)

Because these services handle sensitive personal information, it is important to choose one that follows strict security standards and uses verified removal methods.

While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.

RETIREES LOSE MILLIONS TO FAKE HOLIDAY CHARITIES AS SCAMMERS EXPLOIT SEASONAL GENEROSITY

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Kurt’s key takeaways

Scammers don’t wait for mistakes. They wait for exposed data. January is when profiles are refreshed, lists are rebuilt, and targets are chosen for the year ahead. The longer your personal information stays online, the more complete-and dangerous-your digital profile becomes. The good news? You can stop the cycle. Removing your data now reduces scam attempts, protects your identity, and gives you a quieter, safer year ahead. If you’re going to make one privacy move this year, make it early-and make it count.

Have you ever been surprised by how much of your personal information was already online? Let us know by writing to us at Cyberguy.com.

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Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

Technology

Xbox’s Towerborne is switching from a free-to-play game to a paid one

Published

15 hours ago

January 9, 2026

Press Room

Xbox’s Towerborne is switching from a free-to-play game to a paid one

Towerborne, a side-scrolling action RPG published by Xbox Game Studios that has been available in early access, will officially launch on February 26th. But instead of launching as a free-to-play, always-on online game as originally planned, Towerborne is instead going to be a paid game that you can play offline.

“You will own the complete experience permanently, with offline play and online co-op,” Trisha Stouffer, CEO and president of Towerborne developer Stoic, says in an Xbox Wire blog post. “This change required deep structural rebuilding over the past year, transforming systems originally designed around constant connectivity. The result is a stronger, more accessible, and more player-friendly version of Towerborne — one we’re incredibly proud to bring to launch.”

“After listening to our community during Early Access and Game Preview, we learned players wanted a complete, polished experience without ongoing monetization mechanics,” according to an FAQ. “Moving to a premium model lets us deliver the full game upfront—no live-service grind, no pay-to-win systems—just the best version of Towerborne.”

With the popular live service games like Fortnite and Roblox getting harder to usurp, Towerborne’s switch to a premium, offline-playable experience could make it more enticing for players who don’t want to jump into another time-sucking forever game. It makes Towerborne more appealing to me, at least.

With the 1.0 release of the game, Towerborne will have a “complete” story, new bosses, and a “reworked” difficulty system. You’ll also be able to acquire all in-game cosmetics for free through gameplay, with “no more cosmetic purchasing.” Players who are already part of early access will still be able to play the game.

Towerborne will launch on February 26th on Xbox Series X / S, Xbox on PC, Game Pass, Steam, and PS5. The standard edition will cost $24.99, while the deluxe edition will cost $29.99.