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Technology
Stop these V-day scams before they break your heart and your bank account
valen
As Valentine’s Day approaches, many people have love on the brain. Online romance, however, has complicated courtships and coupling dynamics by adding a layer of potential deception to every connection. While we do want to keep romance alive, it’s important to enter the world of online dating with open eyes and ears as much as open hearts. It’s vital to stay vigilant this Valentine’s Day so you don’t become a victim of a scamming Casanova.
One of the most common risks of online dating is falling for a catfish, someone who pretends to be someone else online. This is why Patricia’s email to us felt particularly relevant.
“I need your help. I have met a guy online and have been chatting for months. At first I was able to chat through his email and also by phone. Recently, some things have been said that are making me feel uneasy. I have used Truthfinder, People Finder, and Been Verified and can’t get any information on this guy. When I asked him about that, he told me has been hacked several times, so he doesn’t put anything on the internet.
Someone suggested that it’s possible he is using a VPN. Could this be possible, and if you think it is, can you please tell me how I can get the information I am seeking about this guy? Until recently, I was beginning to think that we may have a lot of things in common, but now, I am not sure.”
—Patricia, Mt. Pleasant, WI
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Someone holding a mobile phone showing an online dating match. (Kurt “CyberGuy” Knutsson )
The high stakes of romance scams
Patricia, you aren’t the only one who has concerns over a developing online relationship. According to the Federal Trade Commission (FTC), in the most recent data, about 70,000 people have reported being victims of a romantic scam with reported losses of up to $1.3 billion; there are high stakes involved beyond just experiencing potential heartbreak.
MORE: BEST VALENTINES DAY GIFTS 2024
Behind the virtual veil
It is certainly possible that the person you’ve been chatting with online could be using a virtual private network (VPN), which is a tool that encrypts your internet connection and routes it through a remote server. While the use of a VPN can make it hard to connect the online activity to a physical location, it would not be able to keep his information from being online.
There are, however, data removal services such as the ones we’ve covered here that can be used to limit his information online. Either he’s being proactive about his privacy and safety, or he’s a scammer with a well-thought-out strategy to scam you out of your money, personal information and identity.
MORE: DON’T EVER DO THIS ON A DATING APP
5 warning signs of online heart-breaking scammers
1) Quickly tell you they love you or try to create a strong emotional connection with you
2) Always have an excuse for not meeting you in person or video chatting with you
3) Ask you for money, gift cards or other favors, often for urgent or personal reasons
4) Send you links or attachments that may contain malware or phishing sites
5) Have inconsistent or vague details about themselves, their location or their work
Woman in front of laptop making a heart symbol with hands.
MORE: HOW TO PROTECT YOURSELF FROM SOCIAL MEDIA SCAMMERS
Top scams to look out for this Valentine’s Day
With a special eye toward Valentine’s Day, here are some top scams that are particularly rampant during this holiday.
Don’t click that Valentine: Scammers are sending out automated Valentine’s Day cards (usually through chatbots) made to look like they’re from friends and family, but once opened or link clicked (to retrieve the e-card), malicious software can be installed or your device hacked.
Be careful where you look for love: There has been an increase in new domains registered with romantic words around this time of year. Many of these websites have been flagged as potentially dangerous. Stick to established online dating services that include security measures. You can always do a separate search with the name of the dating site you want to check out with words like “scam” or “fake” to see if there has been any negative feedback or experiences.
Do practice good judgment about what you share: Sextortion is a technique where romantic scammers get you to send compromising photos or videos of yourself and then blackmail you for more compromising materials or money.
Sometimes, random scammers will bluff and claim they have a pornographic video of you that will be sent to all your contacts on your phone or computer if you don’t pay them, usually in Bitcoin. While this is an empty threat, shocked recipients of these types of emails have fallen victim to sending over money.
MORE: HOW TO PROTECT YOURSELF FROM & ‘VISHING’ SCAMS
3 steps to avoid romance scammers and stay safe
1) Go slow: Don’t rush into any action, whether it is giving away your personal information or paying for anything. Trust takes time, so it’s okay to build this relationship one interaction at a time. You wouldn’t give a stranger at the grocery store your Social Security number or hand over all your money in your wallet in exchange for a check with your fitness instructor.
2) Trust your instinct: If something doesn’t feel right, it’s OK to end the connection with or without “evidence.” Don’t do anything that feels unsafe or wrong.
3) Saying goodbye: If you don’t feel safe, it is okay to end the connection without a conversation, especially if you feel like you’ll be manipulated into further conversation. It is okay to cut off contact and sometimes even block this person online.
MORE: HOW TO AVOID THE WORST DATING APP SCAMMERS
What to do if you suspect someone is scamming you online?
Do not send money or personal information: If you receive unsolicited requests for money, bank account details or other personal information, do not comply. Scammers often use urgency and emotional manipulation to pressure victims into sharing sensitive data or making payments.
Stay skeptical: Be cautious when dealing with unknown individuals online. If something seems too good to be true (such as winning a lottery you never entered), it probably is. Trust your instincts and verify any claims independently.
Verify the source: Before taking any action, verify the legitimacy of the person or organization contacting you. Search for their name, email address or phone number online. Look for reviews, complaints or warnings related to their activities.
Check for red flags: Scammers often create a sense of urgency to rush victims into making decisions. Offers that promise huge rewards for minimal effort are often scams. Be cautious if someone asks for your Social Security number, credit card details or passwords. Scammers may ask for payment via gift cards, wire transfers or cryptocurrency.
Install good antivirus software on all your devices because while you may be swayed by sweet nothings, your antivirus software won’t be. Having antivirus software on your devices will make sure you are stopped from clicking on any potential malicious links which may install malware on your devices, allowing hackers to gain access to your personal information. Find my review of Best Antivirus Protection here.
SCAMS ARE THE POLICY PROBLEM NO ONE IS TALKING ABOUT
Hands holding an iPhone with breakup texts. (Kurt “CyberGuy” Knutsson)
MORE: HOW CUNNING ROMANCE SCAMMERS DUPED FLORIDA MAN OF NEARLY A HALF MILLION DOLLARS
What to do if you suspect you’re a victim of a romantic scammer?
If, like Patricia, you suspect you may have fallen prey to a romantic scammer, check out some of the resources and action steps to take.
1. Log out of accounts
First, log out of all your accounts on every web browser on your computer. Once you’ve done that, you should clear your browser history.
2. Scan your device
Use a trusted antivirus program to run a comprehensive scan to detect and remove any lingering traces of malware. The best way to protect yourself from having your data breached by romance scammers is to have antivirus protection installed on all your devices. Find my review of Best Antivirus Protection here.
3. Change your passwords
If romance scammers expose your passwords, be sure to change them immediately. Be sure to create strong passwords for your accounts and devices, and avoid using the same password for multiple online accounts. Consider using a password manager to securely store and generate complex passwords. It will help you to create unique and difficult-to-crack passwords that a hacker could never guess.
4. Use 2-factor authentication
Implementing 2-factor authentication is just an extra shield that will prevent a romance scammer from getting into your accounts. This way, even if someone steals your password or if you gave your password to a scammer, they will not be able to access your account without the second factor, such as a code sent to your phone or email.
5. Report the romance scammer
If you encounter a suspicious profile or communication on social media, online marketplaces or dating apps, report it to the platform. Also, report scams to your local police and file a complaint with the FTC at ftc.gov/complaint or to the Internet Crimes Complaint Center.
6. Search BBB’s scam tracker
Another tool to use is the BBB’s Scam Tracker. You can use it to search keywords or by category to see if your specific scenario or person is being mentioned in any scams posted.
7. Contact your financial institutions
Contact your bank, credit card company or other financial institutions if you suspect any fraudulent activity on your accounts.
8. Monitor credit reports
Monitor your credit reports and scores for any signs of identity theft or unauthorized inquiries.
9. Invest in Identity theft software
You’ll also want to invest in identity theft software to protect your identity and financial accounts. Theft protection companies can monitor personal information like your home title, Social Security number (SSN), phone number and email address and alert you if it is being used to open an account. They can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals. See my tips and best picks on how to protect yourself from identity theft.
Kurt’s key takeaways
New scams, romantic or otherwise, seem to multiply, especially during the holidays, as these scammers prey on tender heartstrings. There are many dos and don’ts when it comes to online dating and cyber safety, but nothing replaces your instinct and common sense.
What’s the worst romantic scam you or someone you know has experienced? Let us know by writing us at Cyberguy.com/Contact
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Copyright 2024 CyberGuy.com. All rights reserved.
Technology
The first Story-Rich showcase was packed with narrative-driven games
Fellow Traveller, the publisher behind games like Titanium Court and 1000xResist, just wrapped up its Story-Rich Showcase, which featured a bunch of narrative-driven indie games. With more than 20 games on display, there was a lot to follow, but we’ve pulled together some of the most notable announcements below. You can also catch the full show on Fellow Traveller’s YouTube channel.
Ambrosia Sky is getting its second and final episode
Ambrosia Sky, a sci-fi game about death where you have to clean up alien fungi, will be getting its second act as a free update on August 6th. The game was originally planned to have three acts, but developer Soft Rains announced in March that it would be brought down to two. When Act Two launches, the game’s price will go up from $14.99 to $24.99.
The Citizen Sleeper games are coming to Nintendo Switch 2
The sci-fi RPGs Citizen Sleeper and Citizen Sleeper 2: Starward Vector are getting Switch 2 versions on June 25th. If you already own them on the original Switch, you can play the Switch 2 versions at no extra charge. Developer Gareth Damian Martin also says they will be revealing their next game during Sunday’s PC Gaming Show.
Desktop Explorer, a spooky game about looking through an old computer, launches in July
This trailer for Desktop Explorer, a horror puzzle game where you click through a creepy version of an old, Windows-like operating system, might be the scariest way to use a computer. It’s launching on July 17th.
Demonschool is getting DLC and will launch on the Switch 2
The upcoming paid DLC for Demonschool, a tactical RPG from Necrosoft that channels Buffy and Persona, has a focus on “puzzle battles” where players work to clear out enemies using certain characters in one turn. Both the DLC and the Switch 2 version (which includes mouse support and an improved frame rate) will launch sometime this year.
The developers of a point-and-click thriller are making a fantasy game
Powerhoof, the studio behind last year’s retro-styled mystery game The Drifter, is now working on The Telwynium, a “fantasy adventure epic.” “Book One” of the game is now available on Steam, though you can also grab it from Itch.io if you prefer.
The Mermaid Mask, a new detective game, is launching in July
SFB Games, the studio that made games like Tangle Tower and Crow Country, is releasing its next game, The Mermaid Mask, on July 16th. It’s a locked-door mystery that’s fully voice-acted and features hand-drawn animations — looks like a great story to settle into this summer.
Technology
Why scammers target retirees in a 6-week summer window
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Summer feels like freedom. Maybe you have grandchildren visiting, a road trip on the calendar or a beach rental already booked. Scammers see summer differently. For them, it can be one of the best times of year to target retirees.
The six-week stretch from Memorial Day weekend to the Fourth of July creates a dangerous mix. Retirees are booking trips, using hotel Wi-Fi, posting vacation photos and spending more time away from home. At the same time, adult children may be busy with camp schedules, cookouts and travel plans, which can make it harder for families to spot trouble quickly.
That timing does not happen by accident. It gives scammers a playbook. They can use fake rentals, grandparent scams, public Wi-Fi traps and holiday distractions to make their attacks feel more believable.
Scammers often use the busy summer travel season to target retirees with fake rentals, urgent family scams and risky public Wi-Fi traps. (Kurt “CyberGuy” Knutsson)
Here’s how that six-week summer fraud window works, what scammers may be watching for and how you can protect yourself before they reach you.
INSIDE A SCAMMER’S DAY AND HOW THEY TARGET YOU
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Why scammers target retirees in summer
Scammers look for routines they can predict. Summer gives them plenty. Retirees may be booking trips, visiting family, checking accounts from the road and spending more time away from home. They may also post vacation photos before they return, which can reveal where they are and when their home may be empty.
Family schedules can also get harder to track. Grandchildren may be out of school, adult children may be juggling camps and holiday plans and a fake emergency can sound more believable when everyone’s routine has changed. That mix gives scammers several openings at once. A fake rental can catch someone before a trip starts. A grandparent scam can create panic. A public Wi-Fi network can steal logins. A holiday weekend can make families harder to reach. That is the window scammers try to use. Here’s what their six-week calendar can look like.
10 SIGNS YOUR PERSONAL DATA IS BEING SOLD ONLINE
Week 1: Fake vacation rentals target retirees
Late May
Before you pack a bag, scammers may already have fake vacation listings ready to go. Starting as early as April, fraud operations can post fake rentals on platforms such as Airbnb, Vrbo, Facebook Marketplace and Craigslist. The listing may show a lake cabin, an ocean-view condo or a beach house in the Carolinas priced just below market.
The photos may come from a real property. The reviews may look convincing. The “host” may sound friendly and quick to respond. By Memorial Day weekend, those listings may be live and waiting for travelers.
The FTC reported that travel, vacation and timeshare fraud led to $274 million in reported consumer losses in 2024. FTC data also shows older fraud victims often reported higher median losses overall, with people ages 70-79 reporting a $1,000 median loss and those 80 and over reporting $1,650.
HOW SCAMMERS TARGET YOU EVEN WITHOUT SOCIAL MEDIA
Here’s how the scam works: You find the listing. You message the host. They’re warm, responsive and quick to reply. Then comes the ask: pay outside the platform. Wire transfer. Zelle. Gift cards. “The system is having trouble processing cards right now.” You pay. You arrive at your destination and discover the house doesn’t exist, is already occupied or belongs to a completely different owner who has never heard of your booking.
What they’re collecting this week: Your email address. Your phone number. Your travel dates and destination. How many people are traveling with you? Which payment method you were willing to use. All of it goes into a profile that will be used again before summer ends.
Week 2: Grandparent scams target retirees when school ends
Early June
This is the week professional scammers have been waiting for all year. The grandparent scam — a criminal posing as a grandchild trapped in an emergency — has a very specific seasonal pattern. It spikes when school ends.
SPRING CLEAN YOUR DIGITAL FOOTPRINT: WHY RETIREES ARE SCAM TARGETS
The reason is behavioral, not calendar-based. When grandchildren are in school, grandparents know their schedule. They know where their grandkids are on a Tuesday afternoon. But the moment summer starts, all of that predictability disappears. A grandchild could be on a road trip. Camping in Colorado. Flying to visit a college roommate. Anywhere. That unpredictability is exactly what a scammer needs to make a fake emergency feel real.
The call goes something like this: “Grandma, it’s me. I’m in trouble. I was in a car accident, and I’m stuck in [city]. My phone got damaged. Please don’t call Mom and Dad. I don’t want to worry them. I just need $2,000 to get out of here. Can you help?”
In 2024, the FTC reported that impersonation scams, of which grandparent scams are a major category, resulted in almost $3 billion in losses. Victims aged 60 and over were disproportionately affected.
Here’s what most people never realize: The scammer already knows your grandchild’s name before they dial. Their age. Roughly where they might be traveling this summer. They got it from data broker sites, family Facebook posts and genealogy platforms your family has been building for years. The “emergency” isn’t random. It’s researched.
What they’re collecting this week: Whether a family emergency makes you act quickly, which payment method you might use and whether you followed the “don’t tell your parents” instruction, if you kept the call secret once, scammers may see you as someone they can target again later in the summer.
Vacation photos can reveal more than memories, including where you are, who you are with and when your home may be empty. (Kurt “CyberGuy” Knutsson)
Week 3: Vacation photos expose retirees to scammers
Mid-June
By mid-June, vacation photos start filling social feeds. Beach sunsets. Grandkids at the pool. “Finally made it to Yellowstone!” A dinner photo from a waterfront restaurant 900 miles from home. To friends and family, those posts are memories. To scammers, they can become clues. Here’s what a scammer may learn from one public vacation post:
GENEALOGY BOOM EXPOSES PERSONAL DATA SCAMMERS CAN EXPLOIT
- You are away from home: A public post can signal that your house may be empty. It can also tell scammers you may be distracted and slower to notice unusual account activity.
- Who traveled with you: Photos can reveal grandchildren, adult children and other relatives. That gives scammers a clearer picture of your family network.
- Where you are: Even without a geotag, backgrounds, landmarks, restaurant names and hotel details can reveal your location.
- How much you may be spending: A resort, cruise, rental home or restaurant can give scammers clues about your travel budget and financial comfort level.
- When you may return: A caption like “five more days in paradise” can tell strangers how long you may be away.
This information does not stay on one post. Public photos, captions and comments can get scraped, saved and connected to other personal details already online. By the time you get home, scammers may know where you went, who traveled with you and roughly when you returned.
What they’re collecting this week: Your location, travel timeline, family connections, routine changes and financial clues. Scammers can use that information to make future calls, texts or emails feel more personal.
Week 4: Public Wi-Fi scams target retirees on vacation
Late June
Airports, hotel lobbies, resort pools and marina restaurants often have one thing in common: free Wi-Fi. That convenience can also create risk.
One common threat is an “evil twin” attack. A scammer sets up a fake Wi-Fi network with a name that looks almost identical to the real one. For example, you might see “Marriott_Guest” instead of the hotel’s official network or “Airport_Free_WiFi” instead of the legitimate airport connection. On a small phone screen, those names can look convincing. If you connect to the fake network, scammers may be able to monitor your activity or try to capture sensitive information. That can include passwords, email logins, account details or information entered while using banking, credit card or payment apps.
This can be especially risky when you are away from home. You may check your bank account more often, watch for fraud alerts, review travel charges or pay a bill that comes due during your trip. That means you may be handling sensitive information at the exact moment public Wi-Fi risk goes up. Tourist-heavy areas can add another layer of risk because people often connect quickly without checking the network name carefully.
What they’re collecting this week: Login details, email access, banking clues and account information. Scammers may not use that information right away. They may save it and try again weeks later, when you are home and your guard has dropped.
Week 5: Fourth of July scams target retirees
Early July
The Fourth of July can create one of the riskiest moments in the summer fraud calendar. For scammers, the holiday brings a predictable distraction window.
Families may be spread out, busy with cookouts or traveling between gatherings. Adult children may be focused on their own kids and plans. Older relatives may spend time alone before or after the main celebration. That can make it harder to quickly confirm whether an emergency call or text feels real.
FBI WARNS EMAIL USERS AS HOLIDAY SCAMS SURGE
This is when impersonation scams can hit harder. A scammer may pretend to be a grandchild, relative or close friend who needs money fast. The story may involve a car accident, an arrest, a lost phone or a travel problem.
The timing helps the scam. A line like “Don’t call your son right now, he’s at a barbecue with the kids” can sound believable during a holiday weekend. Banks may have reduced hours, families may be harder to reach, and a fake crisis can feel more urgent when everyone’s schedule has already changed.
The FBI’s IC3 has warned that major holiday periods can bring elevated impersonation and emergency scam activity.
Who they’re targeting this week: Seniors who live alone, recent widows or widowers and families whose normal communication has been disrupted by holiday plans. Scammers want a moment when someone may act before they can check the story with a trusted relative.
Week 6: Follow-up scams target retirees again
Mid-to-late July
Many people think the danger ends when the call ends. Scammers may see it differently. By mid-July, fraud operations may start a follow-up cycle. If you were targeted earlier in the summer, that interaction may have been recorded. That can happen even if you never sent money. Sharing your name, phone number or other details can still make you more valuable to scammers.
That information may get added to what scammers often call a “sucker list.” In other words, it is a list of people who responded to a scam attempt or appeared likely to engage. Those lists can be sold or shared with other criminals. A week or two later, a new caller may show up with a different story. Some pose as fraud recovery services and claim they can help you get your money back for a small fee. Others use a completely different pitch, phone number or angle, making the second scam harder to connect to the first one.
AARP’s Fraud Watch Network has documented that people who have been scammed once are significantly more likely to be targeted again within the same calendar year. The summer doesn’t close the fraud cycle. It seeds it.
What they’re collecting this week: Whether you might respond again, how much money you may have paid, whether you reported the scam and whether your family knows. Those details can help scammers decide how to target you next.
Why personal data helps scammers target retirees
Every phase of this summer scam calendar depends on the same thing: personal data. The more scammers know about you, the easier it becomes to make a fake rental, emergency call or fraud alert feel real.
Many scams now start with research. Before a scammer calls, they may already know your name, home address, relatives, travel habits, marital status or financial clues. That information can come from data broker sites, which collect public records, marketing data, social media activity and family connections into searchable profiles.
How to remove personal data before scammers use it
That is why I personally recommend using a personal data removal service. It can help remove your information from hundreds of data broker and people-search websites, including sites that may list your name, address, relatives, phone numbers and other personal details.
When vacation photos get scraped, genealogy details appear online or public records get connected to family information, ongoing removal requests can help keep that information from staying in circulation.
You can also run a free exposure scan to see where your personal information may already appear online. Results typically arrive by email within an hour.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com/FreeScan
How to disrupt the calendar before summer starts
You don’t have to cancel your trip or skip the Fourth of July. But a few specific habits will make you a much harder target across all six weeks.
Before you travel
Book rentals only through platforms with verified buyer protection-never pay via wire transfer, Zelle or gift cards, regardless of the reason given. Tell your bank your travel dates, so unusual activity gets flagged. And wait until you’re home to post vacation photos publicly. A beach photo posted after you’re back shares a memory. One posted while you’re still there shares your location, your timeline, and a signal that your house is empty.
On the road
Use your phone’s cellular data, not hotel or airport Wi-Fi, for anything involving banking or email. If you must use public networks, a VPN encrypts your connection before it leaves your device. Turn off your phone’s auto-connect to open networks so it doesn’t join unfamiliar Wi-Fi without your permission.
9 WAYS SCAMMERS CAN USE YOUR PHONE NUMBER TO TRY TO TRICK YOU
For your family
Establish a code word with your grandchildren now, before summer starts. Tell them if you ever call in an emergency, you’ll use it. If the caller doesn’t know the word, it’s not you. Tell elderly relatives the same thing. Create a simple rule: No one in this family will ever ask for emergency money over the phone from an unknown number, no matter how convincing the story sounds.
After you return
Check every financial account for activity that happened during your trip. Search your own name on Spokeo or Whitepages and see exactly what a scammer sees. And if you haven’t taken steps to remove your personal information from data broker sites, this is the moment to start.
Before you leave, set a family code word and agree that no one sends emergency money until the story gets confirmed. (Kurt “CyberGuy” Knutsson)
Kurt’s key takeaways
Scammers do not take the summer off. They plan around the exact weeks when retirees travel, post photos, use public Wi-Fi and gather with family around major holidays. The six-week stretch from Memorial Day to the Fourth of July can create several openings at once. Fake rentals can appear before trips begin. Grandparent scams can feel more believable once school ends. Vacation photos can reveal who is away, where they are and when they plan to return.
The biggest lesson is that these scams run on personal data. Your name, relatives, address, travel habits and financial clues may already sit on data broker sites where criminals can find them. Reducing that exposure and setting family rules before an emergency call comes in can make you a much harder target. Your summer belongs to you. Do not let scammers build their calendar around it.
Have you or someone in your family ever been targeted by a vacation, grandparent or holiday scam, and what warning sign do you wish you had noticed sooner? Let us know by writing to us at Cyberguy.com
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Technology
Meta made its own AI-generated clickbait news feed
The standalone Meta AI app now has a “For You” section that populates a list of clickbait-style stories for you to read. But the topics, images, and text are all AI-generated — and as questionable as you’d expect from AI-created works.
The Meta AI app first launched in April 2025 with its focus on a public “Discover” feed that showed AI-generated images and conversations from other users (who frequently seemed unaware that they were being made public). That’s all disappeared. The app now has a standard chatbot interface, plus a For You page that’s been present for at least a few months, displaying a stream of suggested article prompts that, when tapped, generate entire “stories.”
When targeting me, a reporter based in London, the prompts were aggressively British, involving topics like tea, manners, pubs, royals, football — sorry, soccer — and, naturally, the art of queuing. Suggested stories included “A royal butler finally settled the milk first debate” (the tea goes first, apparently), “The psychology of joining a queue without knowing why,” “The anatomy of the devastating British tut,” and “Inside the extreme sport of visiting every UK pub.” Some made even less sense, like “When a bit of a pickle means total disaster.”
My colleague, meanwhile, appears to have been placed firmly within the luxury watch aficionado bracket by the algorithm. His feed suggested stories called “My fake Rolex experiment” and “The brutal math behind the Rolex waitlist illusion.”
The AI-generated text read like puffy filler, offering little substance beyond repeatedly restating the premise of the prompt. Sourcing was also nonexistent.
I tried to track down where these “stories” may have originated. The royal butler tea story appears to trace back to a 2018 BBC Three comedy series called Miss Holland, which follows a fictional beauty queen from a small Dutch town as she travels to Britain and learns “how to be posh and classy” from real former royal butler Grant Harrold. The “Rolex experiment” story, meanwhile, appeared to be a complete fabrication, generated in our chat box as a first-person narrative without a byline, after a bit of usual whirring that happens when a chatbot is generating. Other stories leaned on vague references to unnamed experts or fictional research.
When I tapped the same cards more than once, the generated stories stayed within the rough bounds of the prompt and all were clearly versions of the same thing, but slightly different. Typing the same headline into a separate chat produced a completely different response. The clearest giveaway came from my chat history. It showed the hidden, suggested prompts that were supposed to trigger the generation of articles. One began:
“You are a helpful conversational assistant. The user is responding to a proactive feed card that was shown to them. The card context below provides background on what prompted the user’s message,” followed by what appeared to be references to internal instructions, information, and metadata.
1/5
The articles had images attached. A lot of these were harmless — bland mush of cartoony people, landscapes, and food. But some depicted real people, including public figures, and were riddled with errors. “Who really pays for the royal family in 2026?” featured two Queen Elizabeth IIs, despite her death several years prior and her existence as only one person.
Around the Queen clones were people who seemed to be approximations of other royals: a vaguely Princess Kate-ish face to the left, a strange attempt at Prince William at the back, and a sort-of King Charles in the middle who bore an exaggerated resemblance to his late father. Other images had usual AI tells like impossible hands and bodies leaning at unnatural angles. One image actually turned out to be a GIF of an older couple dancing and making arm movements no human body could make.
It wasn’t clear whether the app should be able to generate AI images of real people in accordance with Meta’s own, rather opaque rules, but it was. The company has previously said it wants “people to know when they see posts that have been made with AI” and that it automatically adds labels to some user-generated content when AI is detected. Despite this, there was no obvious indication or label in the feed or articles that any material was AI-generated.
Meta declined to answer many of my questions about the feature’s purpose, whether the company considers the output news or fiction, what safeguards are in place, and whether images of real people and public figures comply with its own AI-content policies.
“The goal is to suggest what’s most relevant to you – such as fitness advice, meal plans, or other insights – before you even have to ask.”
“We’re testing a daily feed that proactively shares tips, content, and recommendations tailored to your interests,” Meta spokesperson Tracy Clayton said in a brief statement. “The goal is to suggest what’s most relevant to you – such as fitness advice, meal plans, or other insights – before you even have to ask.”
Clayton later sent a nearly identical “updated” statement, mysteriously removing the word “proactively.”
A third statement from Clayton followed later in the day: “This was a test for a limited number of users and it will be deprecated. Meta has no plans to move forward with this feature.”
This leaves me with additional questions. How was this test limited if, besides me, at least three of my colleagues at The Verge had access to the same feature serving AI clickbait? What did “proactively” even mean? And, of course, who asked for any of this in the first place?
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