Technology

Netflix is different now — and there’s no going back

Published

2 years ago

January 28, 2024

Netflix is different now — and there’s no going back

For about a decade, it seemed like Netflix wouldn’t stop growing. The company became synonymous with the idea of streaming itself: cozy nights in and binge-watching, setting a high standard for the rest of the industry. The company released a mountain of original content as its subscriber count only continued to soar, bringing its market cap to a peak of more than $300 billion in 2021.

But executives made some complete reversals when the company started shedding subscribers in 2022, and nothing’s been the same since. Netflix had to make changes — and fast — if it wanted to keep investors happy. That year, Netflix did something co-founder Reed Hastings continuously rejected: it launched a cheaper, ad-supported tier with the goal of attracting a new pool of subscribers, while cashing in on the money earned from advertisers.

Despite a slow start, Netflix’s ad-supported tier garnered 5 million subscribers in just six months. The plan is now one of Netflix’s most popular tiers, as its latest earnings report revealed that 40 percent of new subscribers are choosing the cheaper option. Netflix has only continued building out the plan, adding 1080p video and the ability to watch two streams simultaneously. But the company’s plan to reverse a dwindling subscriber base didn’t end there.

“Netflix is very aware of the fact that they’re one of the very few must-have streaming brands for a lot of households.”

The streamer took things a step further by cracking down on password sharing, something Netflix is now notoriously known for embracing in a 2017 tweet. The move didn’t do much to improve morale in a subscriber base hit with frequent price hikes, and yet, it still seems like it’s working in Netflix’s favor. Shortly after the start of the crackdown, Netflix said paid sharing resulted in more signups than cancellations and also led to higher revenue.

Netflix has only continued to push the envelope with another price hike last fall (its third in three years). It also stopped letting subscribers sign up for its cheapest, $11.99 per month ad-free plan. It’s now moving to get rid of the plan completely for those who already signed up as part of its attempt to push users toward its $6.99 per month ad-supported plan or its $15.49 per month standard tier.

While that might seem counterintuitive to point users to the least expensive tier, ads are a big part of Netflix’s business now.

Last year, the company said it already saw a higher revenue per customer on its ad-supported plan, as opposed to its $15.49 ad-free plan, which means its $11.99 per month basic plan likely isn’t doing much for Netflix’s bottom line. During an earnings call this week, co-CEO Greg Peters said the company’s top priority in its advertising business is “scale.” To Netflix, that means “making the ads plan more attractive” and “shifting our plans and pricing structure and other places where we think it’s appropriate.”

Then there’s Netflix’s $5 billion deal for WWE Monday Night Raw. Sources tell CNBC that Netflix won’t show ads during Raw for subscribers to its ad-free tier. If true, users on Netflix’s $6.99 plan would still have commercials during the three-hour-long show, creating yet another revenue driver for the streamer.

“WWE content is used to a younger demographic that allows Netflix to reach perhaps portions of the greater audience that it will not be able to reach through lower price alone,” Paul Erickson, the founder and principal of Erickson Strategy & Insights, tells The Verge. “When viewed against their other recent move to eliminate the lowest priced ads-free tier, I would say that they are looking to, much like the rest of the industry… improve their bottom lines.”

And Monday Night Raw isn’t your traditional type of sports broadcast — it’s “sports entertainment,” as Netflix co-CEO Ted Sarandos put it on the company’s last earnings call. That’s a plus for Netflix, according to Erickson, because it increases engagement, meaning “people who watch it tend to keep watching.” Erickson also points out that, unlike traditional sports, WWE isn’t seasonal, so Netflix can keep streaming it throughout the entirety of the 10 years it signed up for — and users interested in watching will stay subscribed without offseason breaks that can prompt cancellations.

All of these changes add up to a very different Netflix than the one we saw a few years ago. Netflix isn’t being shy about what it’s doing, either, in part because it can’t be. After years of vying for subscribers, streaming services now need to prove that they’re actually profitable. That has led streamers — not just Netflix — to issue price hikes and combine their services into a singular app, like Max and Disney Plus with Hulu. “Netflix is very aware of the fact that they’re one of the very few must-have streaming brands for a lot of households,” Erickson says. “They need to keep that title as a must-subscribe service even in the face of aggressive competition.”

Netflix is no longer synonymous with streaming partly because it’s not the only game in town anymore. But even the Netflix that exists today is a far cry from what it once was, and it’s bound to keep pushing further away from that original vision. That ideal of a streamer was buoyed by an ever-rising stock price, which has since come back down to reality. As for what that future means for streaming — whether it will soon become a mixture of live and on-demand content with ads — one thing is clear: Netflix’s rapid evolution is allowing the company to stay ahead in a more competitive industry than ever, and there’s no turning back from here.

Technology

YouTube made its video player easier to navigate on TVs

Published

50 minutes ago

December 12, 2025

Press Room

YouTube made its video player easier to navigate on TVs

The YouTube watch screen has been given a new look on TVs. The redesign aims to provide a “more intuitive experience with easier navigation,” according to YouTube’s announcement, relocating the video title and several controls, and adding a new “Description” button to access creator information and other video features.

I’m already seeing the update on my own Nvidia Shield Pro streaming box and native Phillips TV OS, and I do think it makes it easier to find specific video features and controls. My colleague Thomas Ricker says he isn’t seeing the redesign in Apple TV’s YouTube player, however, so they may still be rolling out. These changes are pretty delayed, considering YouTube announced in April that they would arrive “this summer.”

Videos on the YouTube app for TV will now show the title in the top left corner of the screen instead of just above the video scrubber at the bottom of the page, and the title can no longer be clicked to open comments, metadata, and information about the creator. Instead, those controls are now available by clicking the new “Description” button. The channel thumbnail and subscribe function have also been separated into two buttons, with the creator’s thumbnail now taking users directly to their channel.

Controls have been reorganized into distinct groups under the video scrubber: Channel, Description, and Subscribe on the left, Previous, Pause/Play, and Next in the center, and Like, Dislike, Comment, Save, Closed Captions, and Settings placed into two groups on the right. YouTube says the Subscribe button will remain visible to subscribers, adapting to flag pay-gated content or alert users to new live streams. A “Multiview” control has also been added for live sports content, while Music and Premium subscribers will see a new “Display Mode” control.

Technology

Android Emergency Live Video gives 911 eyes on the scene

Published

1 hour ago

December 12, 2025

Press Room

Android Emergency Live Video gives 911 eyes on the scene

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Holiday travel and winter storms create risky moments for drivers and families. Stress rises fast during emergencies, and describing the scene to 911 can feel overwhelming.

Now, a new Android feature closes that gap by providing live visual information that helps responders act with speed and accuracy.

If you use an iPhone, Apple offers a similar tool through its Emergency SOS Live Video feature. You can learn how it works right here.

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Android Emergency Live Video gives 911 a secure live view of the scene, so responders understand what is happening right away. (Cyberguy.com)

What Android Emergency Live Video does

Google is rolling out Android Emergency Live Video to give dispatchers a secure view of the scene during an active call or text. A dispatcher can request a live video stream through your phone when it is safe for you to share it. With a single tap, you can stream real-time video that helps responders understand what is happening.

This can help during car accidents, medical emergencies or fast-moving hazards such as wildfire conditions. Live video can also help dispatchers guide you through steps that save lives, such as CPR, until responders arrive.

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How the Android Emergency Live Video feature works

Android designed this tool to work with no setup. When you call or text 911, the dispatcher reviews the situation. If they decide video would help, they will send a request to your phone. You see a clear prompt that lets you choose whether to start the secure stream. The feature uses encryption and gives you full control. You can stop sharing at any moment.

The feature works on Android phones running Android 8 or newer with Google Play services. It is rolling out across the U.S. and select regions in Germany and Mexico. Google plans to expand coverage with more public safety partners.

How to use Emergency Live Video on Android

You cannot turn this feature on in advance. It appears only during an active 911 call or text.

1) Call or text 911 on your Android phone. The dispatcher reviews your situation.

2) Watch for a request on your screen. If the dispatcher decides live video will help, they send a prompt to your device.

3) Tap the notification that appears. You will see a clear message asking if you want to share live video.

4) Choose Share video to start streaming. This opens your camera and begins a secure live feed.

5) Tap Stop sharing at any time. You stay in control the entire time and can end the video at any time.

With one tap, you can choose to share real-time video during a 911 call or text which gives dispatchers the clarity they need to guide you. (CyberGuy.com)

Why Emergency Live Video on Android matters now

Emergencies create confusion. Sharing details verbally takes time and can lead to miscommunication. Video removes guesswork. Responders gain clarity in seconds, which can speed up help and improve outcomes. This tool builds on Android’s safety features, including Satellite SOS, Fall Detection and Car Crash Detection.

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Alastair Breeze, a Software Engineer for Android, tells CyberGuy that the team built this feature with one goal in mind. “Providing people peace of mind is at the core of Android’s safety mission. Android Emergency Live Video gives you the ability to securely share real-time video to provide dispatchers the critical eyes-on-scene context they need to assist in emergencies.”

What this means to you

If you carry an Android phone, this feature adds another layer of protection during moments that demand quick action. You stay in control of when the video is shared. You also get a simple way to show the situation when describing it feels impossible. Faster clarity can lead to faster help, which can shape how an emergency ends.

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The feature works on Android phones running Android 8 or newer and helps responders act faster during emergencies when seconds matter. (Tony Giberson/tgiberson@pnj.com / USA TODAY)

Kurt’s key takeaways

Android Emergency Live Video brings real-time awareness to moments when every second matters. It gives responders a clear view, so they can guide you through urgent steps if necessary. Most of all, it adds peace of mind during situations no one plans for.

Would you feel comfortable sharing live video during an emergency if it helped responders reach you faster? Let us know by writing to us at Cyberguy.com.

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Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

Technology

The Game Awards 2025: all the news and announcements

Published

13 hours ago

December 11, 2025

Press Room

The Game Awards 2025: all the news and announcements

The Game Awards are back once again to showcase a metric ton of commercials, provide the gaming public with their monthly dose of Muppets, and validate gamers’ opinions on which title should be named the Game of the Year. I don’t wanna say it’s a foregone conclusion what this year’s GOTY will be — Silksong may surprise us — but it’s pretty obvious that Clair Obscur: Expedition 33 is the frontrunner and for good reason. It’s netted 12 nominations, the most out of this year’s contenders, including all five craft awards (Direction, Art, Music and Score, Narrative, and Audio Design).

On the announcements side, Crystal Dynamics and Amazon Games are planning something related to the Tomb Raider series. Keighley also probably had plans to reveal big news about Resident Evil: Requiem, but unfortunately it got spoiled early thanks to some leaked key art on the PlayStation Store. Here’s all the news, announcements, and trailers from The Game Awards 2025.