This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on Hollywood trends and streaming culture, follow Charles Pulliam-Moore. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here.
Technology
How soapy micro dramas became Hollywood’s next big bet
Once upon a time (read: a few years ago), there were a pair of upstart streaming services called Quibi and Go90 that were supposed to appeal to phone-addicted millennials. These platforms were supposed to compete with Netflix and Amazon by offering up short-form videos designed to be watched on the go. Both services were touted as being the future of entertainment, and they had sizable financial backing. But neither Quibi nor Go90 managed to gain any real traction before their names became shorthand for “bad ideas exemplifying how out of touch studio and telecom execs can be.”
Quibi and Go90 were not long for this world, and much has been written about how they were doomed from the jump. Quibi was oddly expensive, Go90’s landscape mode-focused branding confused people, and neither service made it easy to share their content on other platforms. Back then, people — especially here in the West — laughed at the idea of watching scripted series that were meant to be viewed on a smartphone. But that same basic concept began to take off in China as the covid-19 pandemic ground the entertainment industry to a halt and forced movie theaters to close. Some were supernatural period dramas, while others were romantically charged thrillers set in the modern day. And their stories were all filled with wild twists that played out over the course of dozens of episodes.
In 2025, “micro drama” companies like DramaBox and ReelShort have demonstrated that there actually is an audience willing to pay for content that can be consumed in small, quick bites. And the recent micro drama boom has been a fascinating case study in old, failed ideas finding wild success in the present day because the way people think about and interact with media has changed.
When you open up any of the dedicated micro drama apps, you can see that the companies behind them took notes from social media platforms like TikTok and streaming services like Netflix in order to create a new, slop-filled third kind of thing. You’re immediately presented with a grid of posters for multipart series whose “episodes” each run for about two minutes max. And the titles — gems like I Kissed a CEO and He Liked It, Betrayed Alpha Queen Rises from the Ashes, and The Unwanted Wife Strikes Back — are as self-explanatory as they are ridiculous. Almost all of the shows involve elements of pulpy romance and women getting revenge after being scorned for not embodying the “right kind” of womanhood or femininity.
Many of the series frame fertility, motherhood, and werewolf / Omegaverse culture as the things that define their heroines’ sense of self. And while these female characters are often introduced as people who are able to fend for themselves independently, their main goal is usually to find a man who can sweep them off their feet and take care of all their worldly needs.
Micro dramas’ overwhelming focus on stories about downtrodden damsels in distress speaks to the fact that female viewers make up a substantial chunk of these platforms’ subscriber base. On some level, these series are tapping into the same kind of tawdry energy that kept the romance lit space humming along even as the larger publishing industry has seen a steady drop in sales. But unlike romance novels from traditional publishing houses with rigorous editorial processes, there’s a slapdash shoddiness to micro dramas’ production values that reflects how incredibly inexpensive they are to make compared to a Netflix or Hulu original.
That relative cheapness is one of the major reasons that ReelShort and DramaBox — which are backed by Chinese and Singaporean companies, respectively — have been making a bigger push into Western markets over the past few years. That’s also why US-owned studios like GammaTime and MicroCo are starting to pop up. It doesn’t seem to bother viewers that basically everything about micro dramas, from the writing to the acting to the lighting, is absolutely terrible. Globally, the micro drama industry is expected to rake in about $3 billion by the end of the year thanks to the platforms’ surprisingly aggressive and gamified pricing strategies. And with Hollywood execs deciding to get more serious about making micro dramas, the business has become something of an unexpected boon for young actors, writers, and production workers trying to maintain careers within a contracting job market.
Though you would be hard-pressed to find a micro drama that felt like a strong piece of storytelling, there’s no denying that people are paying to watch them at a time when traditional streamers have been struggling to draw in new subscribers. Are series like Carrying His Triplets, Becoming His Wifey, and Found a Homeless Billionaire Husband for Christmas destined to become mainstream pop cultural phenomenons? Probably not. But these kinds of projects are keeping people employed and making enough of a profit to justify their existence.
By launching a new kind of labor contract designed to address “the unique needs” of actors working on serialized micro dramas, like ensuring they’re paid a fair wage and earn screen credits for their labor, SAG-AFTRA has sent a signal to the rest of the entertainment industry about this kind of content’s future potential. These shows might not be particularly good right now, but that could change if the studios put more effort into producing them. And even if micro dramas were to stick to their current style of stilted acting / lackluster directing / weak writing, their success right now suggests that their subscribers might not really be interested in something “better.”
As different segments of the tech and entertainment industries vie for people’s attention, micro dramas feel like an unusually strong contender. Micro dramas don’t quite add up to streaming series in the way we typically think of them, and they don’t exactly scratch the same “look watch some randos do stuff” itch that TikTok is built for. Ironically, ReelShort and DramaBox’s success feels like a direct byproduct of the way that TikTok, Instagram, and YouTube have gotten people into the habit of endlessly scrolling through vertically shot video. But these micro dramas are their own weird thing that have carved out a unique niche and found a ravenous audience in the process. And if these new platforms can keep their upward momentum going, it wouldn’t be at all surprising to see their streaming and social media competitors rushing to make the similar content of their own.
- More and more micro drama production houses are embracing generative artificial intelligence into their workflows to keep production costs down while churning content out even faster. As ill-suited as the tech generally is for more polished projects, it makes a lot of sense for the style these kinds of shows are known for. It’ll be interesting to see if micro dramas’ use of AI will become a point of contention for the human actors relying on these projects for work.
- Micro dramas’ rise in prominence also happens to coincide with a sharp downturn of film and TV production in Los Angeles. That’s another reason more performers are turning to the platforms to stay afloat, and this moment could be a choice opportunity for micro dramas to establish themselves as a viable source of entertainment.
- Though micro dramas are currently on the come up, this Puck piece does an excellent job of illustrating some of the challenges these platforms will be up against as their growth leads to market saturation.
- It’s important to understand just how hostile toward users basically all of the big micro drama apps are. Janko Roettgers’ recent piece here breaks down what makes these apps feel so predatory, and how many of them have been informed by mobile gaming’s freemium model.
- The Ankler had a great sit-down with ReelShort CEO Joey Jia about how the company’s approach to monetization turned it into a billion-dollar business. The piece also includes a chat with actor Kasey Esser about how working on micro dramas has had a profound impact on his career.
- SAG-AFTRA’s micro drama contract makes it seem like the union is being proactive about shifts within the entertainment industry. But this Variety piece digs into how the new contract was — at least partially — a response to the fact that some actors were just deciding to work nonunion.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
I am immensely grateful to Sam, Mark, Aditya and Jakub for fostering a research environment that allowed us to pursue ideas off-the-beaten path from the company’s mainline roadmap. It’s tempting in life to mode collapse to the most important thing, but cultivating entropy is the only way for a research lab to thrive long-term, and Sam deeply understands this. Sora was a project that could not have happened anywhere but OpenAI, and I will always deeply love this place for that.
NEWYou can now listen to Fox News articles!
For many people, games like Words With Friends are a relaxing way to pass the time. You play a few rounds, chat with opponents and enjoy a little mental exercise. But scammers have quietly turned these casual games into hunting grounds.
They look for players who appear friendly, are older, or are recently widowed. Then they start a conversation. At first, it feels harmless. A compliment. A friendly message. A question about where you live.
Weeks later, the conversation often shifts to money. Angela from Lake Mary, MN, recently wrote to us about a situation that has her entire family worried.
“My sister, who lost her Doctor husband of 56 years 1.5 years ago, is communicating with a man she met on an internet game, “Words with Friends”. She is buying him gift cards and giving him the number so he can cash them. My nephews took her to their local police dept and they told her it’s a scam! Dangerous and to STOP. She doesn’t believe anyone!!! Is there a way to find out where these emails and texts are coming from??? We are very concerned! Hope you have some advice.” Angela, Lake Mary, MN
Angela’s situation is heartbreaking. Sadly, it is also very common. Authorities consider these romance scams. They cost victims billions each year. According to the Federal Trade Commission, romance scams remain one of the most expensive fraud categories reported by consumers.
NEW FBI WARNING REVEALS PHISHING ATTACKS HITTING PRIVATE CHATS
Scammers are using casual word games like Words With Friends to target older and grieving players, often turning friendly chats into costly gift card fraud. (Anastasiia Havrysh/Getty Images)
Sign up for my FREE CyberGuy Report
- Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox.
- For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com trusted by millions who watch CyberGuy on TV daily.
Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.
How the Words With Friends scam usually begins
Scammers often start inside casual apps where conversation feels natural. Games like Words With Friends allow players to chat during matches. That simple feature creates the perfect entry point for criminals.
The pattern often follows the same steps. First, the scammer begins a friendly conversation during a game. Next, they ask to move the conversation to email, text or a messaging app. Then they begin building emotional trust. Many claim to be widowed, traveling for work or working overseas.
Eventually, a crisis appears. They claim they need help paying a bill, fixing a problem or buying supplies. Finally, they ask for money through gift cards. Once the gift card numbers are sent, the money is usually gone.
Why gift cards are a major warning sign
Gift cards are one of the biggest red flags in scams. Criminals prefer them because they are fast and difficult to trace. Once someone shares the numbers on the back of the card, the scammer can redeem the balance immediately.
There is almost no way to recover the money after that. Legitimate people do not ask strangers or online acquaintances for gift cards. If someone you met online asks for them, treat it as a serious warning sign.
Can you find where the emails or texts are coming from?
Angela asked whether it is possible to trace the messages. Sometimes it is. Often it is difficult. Scammers work hard to hide their identity and location.
They often use:
- VoIP numbers such as Google Voice
- Email accounts created specifically for scams
- VPN services that hide their true location
Because of this, a message may appear to come from the United States even if the scammer is overseas. Still, there are a few steps that can sometimes uncover clues.
Check the full email headers for clues
If the communication is happening by email, the full email header may reveal the route the message traveled. Headers sometimes contain the originating IP address. That address may show the country where the email began its journey.
Free tools such as Google’s Messageheader analyzer, MXToolbox and Microsoft’s Message Header Analyzer can break down email headers and show the path a message traveled across mail servers.
While this information will not usually reveal the scammer’s true identity, it can sometimes indicate the network or country where the email originated.
APPLE PAY TEXT SCAM ALMOST COST HER $15,000
Romance scammers are moving from dating apps to online games, where casual conversation can quickly turn into requests for gift cards and money. (Jeffrey Greenberg/Universal Images Group via Getty Images)
Reverse search the photos
Romance scammers almost always steal photos from real people. Those photos often come from social media profiles or professional websites. You can upload the images to reverse search tools such as Google Images.
If the same photo appears under multiple names or accounts, that is strong evidence of a scam. Showing that proof sometimes helps victims reconsider what is happening.
Search the phone number or username
Another simple step is searching for the contact information online. Enter the phone number, email address or username along with words like scam or romance scam.
Many scammers reuse the same identity across multiple victims. In some cases, other people have already reported the same name or number. Finding those reports can help reveal the pattern.
Report the account inside the game
If the conversation began on Words With Friends, the account can be reported directly through the game. Companies investigate reports and often remove accounts involved in fraud.
That action will not always stop the scammer completely. However, it can prevent them from targeting additional players.
The hardest part of these scams
The emotional connection can be stronger than the evidence. Scammers spend weeks building trust. They learn about the victim’s life, their losses and their fears. Then they present themselves as someone who understands.
For someone who is grieving or lonely, that connection can feel very real. Experts often recommend approaching the situation carefully.
Avoid accusations or heated arguments. Instead, focus on protecting finances and calmly presenting evidence.
Family members may also help by monitoring financial activity or encouraging a pause before sending money.
GOOGLE SEARCH LED TO A COSTLY SCAM CALL
Experts warn that scammers often build trust for weeks inside games and messaging apps before inventing a crisis and asking victims to send gift cards. (Suzanne Kreiter/The Boston Globe via Getty Images)
How to stay safe from Words With Friends and romance scams
Romance scams continue to grow. A few practical steps can help reduce the risk.
1) Be cautious with strangers in online games
Friendly chat inside games can easily become manipulation. Be careful when strangers try to move the conversation elsewhere.
2) Never send gift cards to someone you met online
Gift cards are one of the most common tools used in scams. Treat any request for them as a warning sign.
3) Reverse search profile photos
Running a quick image search can reveal stolen photos used by scammers.
4) Talk to family before sending money
A second opinion can stop a scam before it becomes expensive.
5) Report scams to authorities
If you suspect fraud, report it to the Federal Trade Commission at https://reportfraud.ftc.gov.
Reports help investigators track organized criminal networks.
6) Keep conversations inside the game platform
Scammers almost always try to move the conversation to text, email or messaging apps. Staying inside the game platform makes it easier to report suspicious behavior.
7) Monitor credit and financial accounts
Some scammers eventually ask victims for personal details such as bank information or identification documents. Monitoring your credit reports and financial accounts can help detect suspicious activity early. See my tips and best picks on Best Identity Theft Protection at Cyberguy.com.
8) Reduce how much personal information appears online
Scammers often research potential victims through people-search websites and public records. Limiting the personal details that appear online can make it harder for criminals to target you. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.
9) Watch for sudden emergencies or travel stories
Romance scammers often claim they are working overseas, stuck on an oil rig or deployed in the military. These stories are designed to explain why they cannot meet in person.
Kurt’s key takeaways
Angela’s story shows how easily these scams can begin. They often start in places that feel harmless. A simple word game. A friendly chat. A conversation that slowly becomes personal. By the time money enters the picture, the emotional bond may already feel strong. That is why families must focus on patience and protection. Helping someone step back from a scam can take time, but support and evidence can make a difference.
If a friendly opponent in a simple word game started messaging you every day, would you recognize the moment when the conversation turns into a scam? Let us know by writing to us at Cyberguy.com.
Sign up for my FREE CyberGuy Report
- Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox.
- For simple, real-world ways to spot scams early and stay protected, visit CyberGuy.com trusted by millions who watch CyberGuy on TV daily.
- Plus, you’ll get instant access to my Ultimate Scam Survival Guide free when you join.
Copyright 2026 CyberGuy.com. All rights reserved.
This weekend’s scheduled Blue Origin rocket launch is rather momentous. Success would signal an end to SpaceX’s monopoly on reusable orbital launch vehicles, and set up a three-way race to make that “No Service” indicator on your phone disappear forever.
On Sunday morning, Jeff Bezos’ massive New Glenn rocket is scheduled to launch with the first-stage booster that launched and landed on the program’s second mission last November. It’s a critical test, because cost-effective booster reuse is what’s made SpaceX’s Falcon 9 so dominate.
Amazon desperately needs a reusable rocket of its own to accelerate its Leo launches. Without one, it’s only been able to launch 241 Leo satellites, putting it well behind schedule. In that same 12-month time period, SpaceX’s Falcon 9 rocket was able to deploy over 1,500 satellites to its Starlink constellation.
Sunday’s mission will carry AST SpaceMobile’s BlueBird 7 satellite to low Earth orbit. Instead of blanketing the region with thousands of small satellites like Amazon and SpaceX, AST’s plan is to deploy fewer satellites that are much more powerful. Bluebird 7 features a massive 2,400-square-foot phased-array antenna, making it the largest commercial communications array ever deployed in low Earth orbit. It’s essentially a cell tower in space, and will be the second of the company’s “Block 2” next-generation satellites to launch.
The BlueBird 7 is designed to provide 4G and 5G broadband, at speeds exceeding 120 Mbps, to the phones we already carry. AST plans to have 45 to 60 satellites launched by the end of 2026. When AST lights up its service sometime this year, it will be in direct competition with Starlink’s direct-to-cell service, already operating with T-Mobile in the US, and Globalstar, the satellite network snapped up by Amazon that keeps iPhones and Apple Watches communicating in dead zones.
Finance6 minutes ago
A Protracted US–Iran War Could Strain Climate Finance From Wealthy Countries to Developing Nations – Inside Climate News
Fitness12 minutes ago
Ellie Kildunne built her powerful body by keeping things simple – focusing on these fundamentals
Movie Reviews24 minutes ago
‘Roommates’ Review: Sadie Sandler Navigates the Highs and Lows of Freshman Year in Chandler Levack’s Formulaic Netflix Comedy
World36 minutes ago
FACT FOCUS: RFK Jr. says the US is limiting measles outbreaks better than the rest of the world
Politics48 minutes ago
Video: How JD Vance Is Being Tested as Trump’s Chief Defender
Florida1 year ago
Florida High School Football Rankings: Top 25 teams – Oct. 21
Oregon2 years ago
How old is Bo Nix? What to know about Oregon quarterback ahead of 2024 NFL Draft
Connecticut2 years ago
Cleary's 21 help Le Moyne down Central Connecticut State 69-64 in OT
Virginia2 years ago
99th annual Pony Swim held in Virginia
Indiana2 years ago
Indiana Members Credit Union announced as new anchor tenant at Bottleworks District
Politics2 hours ago
Grieving mothers scorch Dem lawmaker after he pivots during hearing to attack ‘MAGA Republicans’
World3 hours ago
Pressure mounts on Peru’s election authorities amid presidential race delay
News3 hours ago
Tornadoes touch down in Rochester area
Politics14 hours ago
Minnesota Republicans reveal which far-left candidate they want to challenge in open Senate race
World15 hours ago
Swedish rights groups slam ‘honest living’ criteria for migrants
-
Ohio3 days ago‘Little Rascals’ star Bug Hall arrested in Ohio
-
Arkansas1 week agoArkansas TV meteorologist Melinda Mayo retires after nearly four decades on air
-
Austin, TX1 week agoABC Kite Fest Returns to Austin for Annual Celebration – Austin Today
-
Politics3 days agoDem fundraising giant in the hot seat as GOP lawmakers demand answers over dodged subpoena
-
Science3 days ago‘Dr. Pimple Popper’ Sandra Lee had a stroke last fall. Here’s how the TV doc is bouncing back
-
Politics6 days agoTrump blasts Spanberger ahead of Virginia meetings, says state faces tax base exodus like New York, California
-
Health1 week agoWoman discovers missing nose ring traveled to her lungs, causing month-long cough
-
Detroit, MI1 week agoByron Allen’s “Comics Unleashed” replacing Colbert’s “Late Show”