Technology

How soapy micro dramas became Hollywood’s next big bet

Published

2 months ago

November 16, 2025

How soapy micro dramas became Hollywood’s next big bet

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on Hollywood trends and streaming culture, follow Charles Pulliam-Moore. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here.

Once upon a time (read: a few years ago), there were a pair of upstart streaming services called Quibi and Go90 that were supposed to appeal to phone-addicted millennials. These platforms were supposed to compete with Netflix and Amazon by offering up short-form videos designed to be watched on the go. Both services were touted as being the future of entertainment, and they had sizable financial backing. But neither Quibi nor Go90 managed to gain any real traction before their names became shorthand for “bad ideas exemplifying how out of touch studio and telecom execs can be.”

Quibi and Go90 were not long for this world, and much has been written about how they were doomed from the jump. Quibi was oddly expensive, Go90’s landscape mode-focused branding confused people, and neither service made it easy to share their content on other platforms. Back then, people — especially here in the West — laughed at the idea of watching scripted series that were meant to be viewed on a smartphone. But that same basic concept began to take off in China as the covid-19 pandemic ground the entertainment industry to a halt and forced movie theaters to close. Some were supernatural period dramas, while others were romantically charged thrillers set in the modern day. And their stories were all filled with wild twists that played out over the course of dozens of episodes.

In 2025, “micro drama” companies like DramaBox and ReelShort have demonstrated that there actually is an audience willing to pay for content that can be consumed in small, quick bites. And the recent micro drama boom has been a fascinating case study in old, failed ideas finding wild success in the present day because the way people think about and interact with media has changed.

When you open up any of the dedicated micro drama apps, you can see that the companies behind them took notes from social media platforms like TikTok and streaming services like Netflix in order to create a new, slop-filled third kind of thing. You’re immediately presented with a grid of posters for multipart series whose “episodes” each run for about two minutes max. And the titles — gems like I Kissed a CEO and He Liked It, Betrayed Alpha Queen Rises from the Ashes, and The Unwanted Wife Strikes Back — are as self-explanatory as they are ridiculous. Almost all of the shows involve elements of pulpy romance and women getting revenge after being scorned for not embodying the “right kind” of womanhood or femininity.

Many of the series frame fertility, motherhood, and werewolf / Omegaverse culture as the things that define their heroines’ sense of self. And while these female characters are often introduced as people who are able to fend for themselves independently, their main goal is usually to find a man who can sweep them off their feet and take care of all their worldly needs.

Micro dramas’ overwhelming focus on stories about downtrodden damsels in distress speaks to the fact that female viewers make up a substantial chunk of these platforms’ subscriber base. On some level, these series are tapping into the same kind of tawdry energy that kept the romance lit space humming along even as the larger publishing industry has seen a steady drop in sales. But unlike romance novels from traditional publishing houses with rigorous editorial processes, there’s a slapdash shoddiness to micro dramas’ production values that reflects how incredibly inexpensive they are to make compared to a Netflix or Hulu original.

That relative cheapness is one of the major reasons that ReelShort and DramaBox — which are backed by Chinese and Singaporean companies, respectively — have been making a bigger push into Western markets over the past few years. That’s also why US-owned studios like GammaTime and MicroCo are starting to pop up. It doesn’t seem to bother viewers that basically everything about micro dramas, from the writing to the acting to the lighting, is absolutely terrible. Globally, the micro drama industry is expected to rake in about $3 billion by the end of the year thanks to the platforms’ surprisingly aggressive and gamified pricing strategies. And with Hollywood execs deciding to get more serious about making micro dramas, the business has become something of an unexpected boon for young actors, writers, and production workers trying to maintain careers within a contracting job market.

Though you would be hard-pressed to find a micro drama that felt like a strong piece of storytelling, there’s no denying that people are paying to watch them at a time when traditional streamers have been struggling to draw in new subscribers. Are series like Carrying His Triplets, Becoming His Wifey, and Found a Homeless Billionaire Husband for Christmas destined to become mainstream pop cultural phenomenons? Probably not. But these kinds of projects are keeping people employed and making enough of a profit to justify their existence.

By launching a new kind of labor contract designed to address “the unique needs” of actors working on serialized micro dramas, like ensuring they’re paid a fair wage and earn screen credits for their labor, SAG-AFTRA has sent a signal to the rest of the entertainment industry about this kind of content’s future potential. These shows might not be particularly good right now, but that could change if the studios put more effort into producing them. And even if micro dramas were to stick to their current style of stilted acting / lackluster directing / weak writing, their success right now suggests that their subscribers might not really be interested in something “better.”

As different segments of the tech and entertainment industries vie for people’s attention, micro dramas feel like an unusually strong contender. Micro dramas don’t quite add up to streaming series in the way we typically think of them, and they don’t exactly scratch the same “look watch some randos do stuff” itch that TikTok is built for. Ironically, ReelShort and DramaBox’s success feels like a direct byproduct of the way that TikTok, Instagram, and YouTube have gotten people into the habit of endlessly scrolling through vertically shot video. But these micro dramas are their own weird thing that have carved out a unique niche and found a ravenous audience in the process. And if these new platforms can keep their upward momentum going, it wouldn’t be at all surprising to see their streaming and social media competitors rushing to make the similar content of their own.

More and more micro drama production houses are embracing generative artificial intelligence into their workflows to keep production costs down while churning content out even faster. As ill-suited as the tech generally is for more polished projects, it makes a lot of sense for the style these kinds of shows are known for. It’ll be interesting to see if micro dramas’ use of AI will become a point of contention for the human actors relying on these projects for work.
Micro dramas’ rise in prominence also happens to coincide with a sharp downturn of film and TV production in Los Angeles. That’s another reason more performers are turning to the platforms to stay afloat, and this moment could be a choice opportunity for micro dramas to establish themselves as a viable source of entertainment.

Though micro dramas are currently on the come up, this Puck piece does an excellent job of illustrating some of the challenges these platforms will be up against as their growth leads to market saturation.
It’s important to understand just how hostile toward users basically all of the big micro drama apps are. Janko Roettgers’ recent piece here breaks down what makes these apps feel so predatory, and how many of them have been informed by mobile gaming’s freemium model.
The Ankler had a great sit-down with ReelShort CEO Joey Jia about how the company’s approach to monetization turned it into a billion-dollar business. The piece also includes a chat with actor Kasey Esser about how working on micro dramas has had a profound impact on his career.
SAG-AFTRA’s micro drama contract makes it seem like the union is being proactive about shifts within the entertainment industry. But this Variety piece digs into how the new contract was — at least partially — a response to the fact that some actors were just deciding to work nonunion.

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Charles Pulliam-Moore

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Technology

Meta expands nuclear power ambitions to include Bill Gates’ startup

Published

8 hours ago

January 9, 2026

Press Room

Meta expands nuclear power ambitions to include Bill Gates’ startup

These AI projects include Prometheus, the first of several supercluster computing systems, which is expected to come online in New Albany, Ohio, sometime this year. Meta is funding the construction of new nuclear reactors as part of the agreements, the first of which may come online “as early as 2030.” These announcements are part of Meta’s ongoing goal to support its future AI operations with nuclear energy, having previously signed a deal with Constellation to revive an aging nuclear power plant last year.

Financial information for the agreements hasn’t been released, but Meta says that it will “pay the full costs for energy used by our data centers so consumers don’t bear these expenses.”

“Our agreements with Vistra, TerraPower, Oklo, and Constellation make Meta one of the most significant corporate purchasers of nuclear energy in American history,” Meta’s chief global affairs officer, Joel Kaplan, said in the announcement. “State-of-the-art data centers and AI infrastructure are essential to securing America’s position as a global leader in AI.”

Technology

Why January is the best time to remove personal data online

Published

9 hours ago

January 9, 2026

Press Room

Why January is the best time to remove personal data online

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January feels like a reset. A new calendar. New goals. New habits. While you clean out your inbox, organize paperwork or set resolutions, however, scammers also hit reset, and they start with your personal data.

That is because January is one of the most important months for online privacy. This is when data brokers refresh profiles and scammers rebuild their target lists.

As a result, the longer your information stays online, the more complete and valuable your profile becomes. To help address this, institutions like the U.S. Department of the Treasury have released advisories urging people to stay vigilant and avoid data-related scams.

For that reason, taking action early in the year can significantly reduce scam attempts, lower identity theft risks, and limit unwanted exposure for the rest of the year.

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January is when data brokers refresh profiles and scammers rebuild target lists, making early action critical for online privacy. (iStock)

STOP DATA BROKERS FROM SELLING YOUR INFORMATION ONLINE

Why personal data does not expire and keeps compounding online

Many people assume old information eventually becomes useless. Unfortunately, that’s not how data brokers work.

Data brokers don’t just store a snapshot of who you are today. They build living profiles that grow over time, pulling from:

Public records (property sales, court filings, voter registrations)
Retail purchases and loyalty programs
App usage and location data
Past addresses, phone numbers, and relatives
Marketing databases and online activity.

Each year adds another layer. A new address. A changed phone number. A family connection. A retirement milestone. On its own, one data point doesn’t mean much. But together, they create a detailed identity profile that scammers can use to convincingly impersonate you. That’s why waiting makes things worse, not better.

Why scammers ‘rebuild’ targets at the start of the year

Scammers don’t randomly target people. They work from lists. At the beginning of the year, those lists get refreshed.

Why January matters so much:

Data brokers update and resell profiles after year-end records close
New public filings from the previous year become searchable
Marketing databases reset campaigns and audience segments
Scam networks repackage data into “fresh” target lists.

Think of it like the upcoming spring cleaning, except it’s criminals organizing identities to exploit for the next 12 months.

If your data is still widely exposed in January, you’re far more likely to:

Once your profile is flagged as responsive or profitable, it often stays in circulation.

As personal information accumulates across databases, digital profiles grow more detailed and more valuable to scammers over time. (Kurt “CyberGuy” Knutsson)

Why taking action in January protects you all year long

Removing your data early isn’t just about stopping scams today; it’s about cutting off the supply chain that fuels them. When your information is removed from data broker databases:

It’s harder for scammers to find accurate contact details
Phishing messages become less convincing
Impersonation attempts fail more often
Your identity becomes less valuable to resell.

This has a compounding benefit in the opposite direction. The fewer lists you appear on in January, the fewer times your data gets reused, resold, and recycled throughout the year. That’s why I consistently recommend addressing data exposure before problems start, not after.

Why retirees and families feel the impact first

January is especially important for retirees and families because they’re more likely to become targets of fraud, scams, and other crimes.

Retirees often have:

Long addresses and employment histories
Stable credit profiles
Fewer active credit applications
Public retirement and property records

Families add another layer of risk:

Relatives are linked together in broker profiles
One exposed family member can expose others
Shared addresses and phone plans increase visibility

Scammers know this. That’s why households with established financial histories are prioritized early in the year.

Why quick fixes don’t work

Many people try to “start fresh” in January by:

Those steps help, but they don’t remove your data from broker databases. Credit monitoring services alert you after something goes wrong. Password changes don’t affect public profiles. And unsubscribing doesn’t stop data resale. If your personal information is still sitting in hundreds of databases, scammers can find you.

The January privacy reset that actually works

If you want fewer scam attempts for the rest of the year, the most effective step is removing your personal data at the source.

You can do this in one of two ways. You can submit removal requests yourself, or you can use a professional data removal service to handle the process for you.

Removing your data yourself

Manually removing your data means identifying dozens or even hundreds of data broker websites, finding their opt-out forms and submitting removal requests one by one. You also need to verify your identity, track responses and repeat the process whenever your information reappears.

This approach works, but it requires time, organization, and ongoing follow-up.

Using a data removal service

A data removal service handles this process on your behalf. These services typically:

Send legal data removal requests to large networks of data brokers
Monitor for reposted information and submit follow-up removals
Continue tracking your exposure throughout the year
Manage a process that most people cannot realistically maintain on their own

Removing your data at the start of the year helps reduce scam attempts, phishing messages and identity theft risks all year long. (iStock)

Because these services handle sensitive personal information, it is important to choose one that follows strict security standards and uses verified removal methods.

While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.

RETIREES LOSE MILLIONS TO FAKE HOLIDAY CHARITIES AS SCAMMERS EXPLOIT SEASONAL GENEROSITY

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Kurt’s key takeaways

Scammers don’t wait for mistakes. They wait for exposed data. January is when profiles are refreshed, lists are rebuilt, and targets are chosen for the year ahead. The longer your personal information stays online, the more complete-and dangerous-your digital profile becomes. The good news? You can stop the cycle. Removing your data now reduces scam attempts, protects your identity, and gives you a quieter, safer year ahead. If you’re going to make one privacy move this year, make it early-and make it count.

Have you ever been surprised by how much of your personal information was already online? Let us know by writing to us at Cyberguy.com.

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Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

Technology

Xbox’s Towerborne is switching from a free-to-play game to a paid one

Published

20 hours ago

January 9, 2026

Press Room

Xbox’s Towerborne is switching from a free-to-play game to a paid one

Towerborne, a side-scrolling action RPG published by Xbox Game Studios that has been available in early access, will officially launch on February 26th. But instead of launching as a free-to-play, always-on online game as originally planned, Towerborne is instead going to be a paid game that you can play offline.

“You will own the complete experience permanently, with offline play and online co-op,” Trisha Stouffer, CEO and president of Towerborne developer Stoic, says in an Xbox Wire blog post. “This change required deep structural rebuilding over the past year, transforming systems originally designed around constant connectivity. The result is a stronger, more accessible, and more player-friendly version of Towerborne — one we’re incredibly proud to bring to launch.”

“After listening to our community during Early Access and Game Preview, we learned players wanted a complete, polished experience without ongoing monetization mechanics,” according to an FAQ. “Moving to a premium model lets us deliver the full game upfront—no live-service grind, no pay-to-win systems—just the best version of Towerborne.”

With the popular live service games like Fortnite and Roblox getting harder to usurp, Towerborne’s switch to a premium, offline-playable experience could make it more enticing for players who don’t want to jump into another time-sucking forever game. It makes Towerborne more appealing to me, at least.

With the 1.0 release of the game, Towerborne will have a “complete” story, new bosses, and a “reworked” difficulty system. You’ll also be able to acquire all in-game cosmetics for free through gameplay, with “no more cosmetic purchasing.” Players who are already part of early access will still be able to play the game.

Towerborne will launch on February 26th on Xbox Series X / S, Xbox on PC, Game Pass, Steam, and PS5. The standard edition will cost $24.99, while the deluxe edition will cost $29.99.