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How soapy micro dramas became Hollywood’s next big bet

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How soapy micro dramas became Hollywood’s next big bet

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on Hollywood trends and streaming culture, follow Charles Pulliam-Moore. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here.

Once upon a time (read: a few years ago), there were a pair of upstart streaming services called Quibi and Go90 that were supposed to appeal to phone-addicted millennials. These platforms were supposed to compete with Netflix and Amazon by offering up short-form videos designed to be watched on the go. Both services were touted as being the future of entertainment, and they had sizable financial backing. But neither Quibi nor Go90 managed to gain any real traction before their names became shorthand for “bad ideas exemplifying how out of touch studio and telecom execs can be.”

Quibi and Go90 were not long for this world, and much has been written about how they were doomed from the jump. Quibi was oddly expensive, Go90’s landscape mode-focused branding confused people, and neither service made it easy to share their content on other platforms. Back then, people — especially here in the West — laughed at the idea of watching scripted series that were meant to be viewed on a smartphone. But that same basic concept began to take off in China as the covid-19 pandemic ground the entertainment industry to a halt and forced movie theaters to close. Some were supernatural period dramas, while others were romantically charged thrillers set in the modern day. And their stories were all filled with wild twists that played out over the course of dozens of episodes.

In 2025, “micro drama” companies like DramaBox and ReelShort have demonstrated that there actually is an audience willing to pay for content that can be consumed in small, quick bites. And the recent micro drama boom has been a fascinating case study in old, failed ideas finding wild success in the present day because the way people think about and interact with media has changed.

When you open up any of the dedicated micro drama apps, you can see that the companies behind them took notes from social media platforms like TikTok and streaming services like Netflix in order to create a new, slop-filled third kind of thing. You’re immediately presented with a grid of posters for multipart series whose “episodes” each run for about two minutes max. And the titles — gems like I Kissed a CEO and He Liked It, Betrayed Alpha Queen Rises from the Ashes, and The Unwanted Wife Strikes Back — are as self-explanatory as they are ridiculous. Almost all of the shows involve elements of pulpy romance and women getting revenge after being scorned for not embodying the “right kind” of womanhood or femininity.

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Many of the series frame fertility, motherhood, and werewolf / Omegaverse culture as the things that define their heroines’ sense of self. And while these female characters are often introduced as people who are able to fend for themselves independently, their main goal is usually to find a man who can sweep them off their feet and take care of all their worldly needs.

Micro dramas’ overwhelming focus on stories about downtrodden damsels in distress speaks to the fact that female viewers make up a substantial chunk of these platforms’ subscriber base. On some level, these series are tapping into the same kind of tawdry energy that kept the romance lit space humming along even as the larger publishing industry has seen a steady drop in sales. But unlike romance novels from traditional publishing houses with rigorous editorial processes, there’s a slapdash shoddiness to micro dramas’ production values that reflects how incredibly inexpensive they are to make compared to a Netflix or Hulu original.

That relative cheapness is one of the major reasons that ReelShort and DramaBox — which are backed by Chinese and Singaporean companies, respectively — have been making a bigger push into Western markets over the past few years. That’s also why US-owned studios like GammaTime and MicroCo are starting to pop up. It doesn’t seem to bother viewers that basically everything about micro dramas, from the writing to the acting to the lighting, is absolutely terrible. Globally, the micro drama industry is expected to rake in about $3 billion by the end of the year thanks to the platforms’ surprisingly aggressive and gamified pricing strategies. And with Hollywood execs deciding to get more serious about making micro dramas, the business has become something of an unexpected boon for young actors, writers, and production workers trying to maintain careers within a contracting job market.

Though you would be hard-pressed to find a micro drama that felt like a strong piece of storytelling, there’s no denying that people are paying to watch them at a time when traditional streamers have been struggling to draw in new subscribers. Are series like Carrying His Triplets, Becoming His Wifey, and Found a Homeless Billionaire Husband for Christmas destined to become mainstream pop cultural phenomenons? Probably not. But these kinds of projects are keeping people employed and making enough of a profit to justify their existence.

By launching a new kind of labor contract designed to address “the unique needs” of actors working on serialized micro dramas, like ensuring they’re paid a fair wage and earn screen credits for their labor, SAG-AFTRA has sent a signal to the rest of the entertainment industry about this kind of content’s future potential. These shows might not be particularly good right now, but that could change if the studios put more effort into producing them. And even if micro dramas were to stick to their current style of stilted acting / lackluster directing / weak writing, their success right now suggests that their subscribers might not really be interested in something “better.”

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As different segments of the tech and entertainment industries vie for people’s attention, micro dramas feel like an unusually strong contender. Micro dramas don’t quite add up to streaming series in the way we typically think of them, and they don’t exactly scratch the same “look watch some randos do stuff” itch that TikTok is built for. Ironically, ReelShort and DramaBox’s success feels like a direct byproduct of the way that TikTok, Instagram, and YouTube have gotten people into the habit of endlessly scrolling through vertically shot video. But these micro dramas are their own weird thing that have carved out a unique niche and found a ravenous audience in the process. And if these new platforms can keep their upward momentum going, it wouldn’t be at all surprising to see their streaming and social media competitors rushing to make the similar content of their own.

  • More and more micro drama production houses are embracing generative artificial intelligence into their workflows to keep production costs down while churning content out even faster. As ill-suited as the tech generally is for more polished projects, it makes a lot of sense for the style these kinds of shows are known for. It’ll be interesting to see if micro dramas’ use of AI will become a point of contention for the human actors relying on these projects for work.
  • Micro dramas’ rise in prominence also happens to coincide with a sharp downturn of film and TV production in Los Angeles. That’s another reason more performers are turning to the platforms to stay afloat, and this moment could be a choice opportunity for micro dramas to establish themselves as a viable source of entertainment.
  • Though micro dramas are currently on the come up, this Puck piece does an excellent job of illustrating some of the challenges these platforms will be up against as their growth leads to market saturation.
  • It’s important to understand just how hostile toward users basically all of the big micro drama apps are. Janko Roettgers’ recent piece here breaks down what makes these apps feel so predatory, and how many of them have been informed by mobile gaming’s freemium model.
  • The Ankler had a great sit-down with ReelShort CEO Joey Jia about how the company’s approach to monetization turned it into a billion-dollar business. The piece also includes a chat with actor Kasey Esser about how working on micro dramas has had a profound impact on his career.
  • SAG-AFTRA’s micro drama contract makes it seem like the union is being proactive about shifts within the entertainment industry. But this Variety piece digs into how the new contract was — at least partially — a response to the fact that some actors were just deciding to work nonunion.
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Technology

How AI is making IVF more predictable

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How AI is making IVF more predictable

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In-vitro fertilization (IVF) can take a serious toll on families, not only emotionally but financially, especially when every cycle comes with new bills and no clear sense of what the full journey might cost. Gaia Family aims to change that by removing the guesswork around pricing with a blend of tech and AI-driven forecasting. Instead of worrying about unpredictable costs, couples pay a fixed upfront price or monthly installments that cover their planned IVF treatment, medications, embryo transfers and built-in protections if cycles or transfers aren’t successful. It gives families a clearer path forward and support that lasts through the entire process.

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ROBOTS POWER BREAKTHROUGH IN PREGNANCY RESEARCH, BOOSTING IVF SUCCESS RATES

Artificial intelligence is giving hopeful parents more clarity about their chances over multiple IVF cycles, helping them plan their journey with clearer expectations instead of guesswork. (Kurt “CyberGuy” Knutsson)

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How Gaia Family was born

Gaia Family was founded by Nader AlSalim, a former Goldman Sachs executive who knew the IVF struggle firsthand. After spending over $50,000 across five IVF rounds in multiple countries, he and his wife finally had a son. The experience left him frustrated by how little clarity the system offered and how emotionally draining the process could be.

He saw that most fertility systems were built around procedures, not people. His goal with Gaia Family was to build something different, a program that uses data to empower families instead of leaving them to navigate uncertainty and mounting debt. That personal experience became the foundation of Gaia Family’s mission to bring agency, transparency and compassion to fertility care.

TRUMP ROLLS OUT PLAN TO SLASH IVF COSTS FOR AMERICAN FAMILIES THROUGH NEW PHARMA PARTNERSHIP

Gaia Family gives families one fixed IVF price with built-in protection and full support every step of the way.  (Kurt “CyberGuy” Knutsson)

How Gaia Family’s plan works

  • Choose your clinic: Gaia partners with more than 100 fertility clinics across the U.S.
  • Get your personalized quote: Your doctor designs your treatment plan, and Gaia uses it to calculate your fixed cost upfront.
  • Start with confidence: Pay monthly or upfront, then begin treatment knowing all your major expenses are covered.

If a cycle doesn’t result in viable embryos, Gaia’s built-in protection covers another attempt, helping families try again without financial shock. Once you have viable embryos, your Gaia Plan allows you unlimited frozen embryo transfers (usually $5,000 each) at no extra cost until you have a baby. And, if none of those transfers result in a live birth, then Gaia will give you money towards another cycle. Plus, you have the option of including all of your PGT-A testing and your medication for a fixed cost, so you have even more protection throughout your journey. AlSalim, tells CyberGuy the company’s mission goes beyond technology.

“At Gaia Family, we’re using AI not to replace the human element of fertility care, but to bring more confidence to it,” AlSalim said. “Fertility treatment can feel like a game of chance — our technology helps turn it into a guided, informed journey. By analyzing millions of data points, we can forecast the most effective and affordable pathway for each individual, so patients can make decisions grounded in data rather than uncertainty. Ultimately, it’s about giving hopeful parents more agency, transparency, and peace of mind in one of the most emotional experiences of their lives.”

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SKIN DNA BREAKTHROUGH COULD LET 60-YEAR-OLD WOMEN HAVE GENETICALLY RELATED KIDS

For many couples, this combination of data and compassion is transforming uncertainty into confidence and renewed hope. (Kurt “CyberGuy” Knutsson)

Why Gaia Family’s model matters

IVF in the United States can cost as much as $30,000 per cycle, and most couples need several tries. Each failed attempt adds more bills and stress. Gaia Family’s fixed-cost model gives families financial predictability while keeping them emotionally supported. It also encourages clinics to focus on outcomes rather than repeated treatments.

This approach is transforming how people view fertility care. Instead of relying on luck, families can benefit from AI insights to make better decisions. While it may not lower the medical costs yet, it changes how couples experience one of life’s most emotional challenges, turning fear into informed planning and despair into hope. Gaia removes the spiraling costs, making couples’ outcomes so much more cost-efficient.

What this means for you

If you are thinking about IVF or egg freezing, Gaia Family’s model could make your path more manageable. It provides upfront transparency about costs, protection against financial loss and a data-driven forecast of success. It helps you make decisions based on evidence rather than guesswork.

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Still, while AI can analyze data patterns, it cannot alter biology. Factors like age, health and genetics continue to shape outcomes. Even so, Gaia Family’s system gives couples a sense of control that traditional fertility care rarely provides by serving everyone, with no eligibility criteria in terms of age or health factors. Knowing that your finances are protected can ease stress and allow you to focus on what matters most: building your family. 

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Kurt’s key takeaways

Gaia Family is blending AI and empathy to rewrite how fertility care works. It replaces uncertainty with insight and transforms risk into reassurance. For many, it’s not just about technology, it’s about restoring hope and fairness to one of life’s most personal journeys.

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Tim Cook could step down as Apple CEO next year

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Tim Cook could step down as Apple CEO next year

According to the Financial Times, Tim Cook could step down as Apple CEO as early as next year. And the board has started to seriously work out a succession plan. FT says that John Ternus, Apple’s senior vice-president of hardware engineering, is considered the frontrunner for the position.

Rumors of Cook’s stepping down follow the retirement of Apple COO Jeff Williams, whose last day at the company was Friday. As part of that departure, there has been some shuffling of responsibilities at the executive level, including expanded roles for Services chief Eddy Cue, head of software engineering Craig Federighi, and Ternus.

Regardless of who winds up taking over as CEO, it’s unlikely to be someone from outside Apple. Tim Cook has previously said there is a strong preference for an internal candidate and that the company has “very detailed succession plans.”

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Pennsylvania bill seeks to legalize flying cars

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Pennsylvania bill seeks to legalize flying cars

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Pennsylvania may soon join the few states ready to welcome flying cars. State Sen. Marty Flynn from the 22nd District has reintroduced Senate Bill 1077, also known as the Jetsons Act, during the 2025-2026 Regular Session.

The proposal amends Title 75 of the Pennsylvania Consolidated Statutes, creating a new legal category for roadable aircraft. These vehicles would have the unique ability to operate both on public roads as motor vehicles and in the air as aircraft.

The legislation was referred to the Senate Transportation Committee on Nov. 5, 2025. Although a similar version failed to pass last session, Flynn remains committed to positioning Pennsylvania as a leader in advanced transportation technology. He believes that laying the groundwork now will allow the state to adapt quickly when these vehicles become commercially viable.

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THE WORLD’S FIRST FLYING CAR IS READY FOR TAKEOFF

Lawmakers hope clear rules today will make tomorrow’s skyways as safe as the highways below. (Rachel Wisniewski/Bloomberg via Getty Images)

Why this bill matters

Technology is advancing faster than most laws can keep up. The rise of advanced air mobility is blurring the line between cars and aircraft.

Several companies, including Alef AeronauticsSamson Sky and CycloTech, are developing vehicles that can take off vertically or transform from cars to small aircraft within minutes.

Some states are already laying the groundwork for this new era. Minnesota and New Hampshire have passed legislation formally recognizing “roadable aircraft,” making them the first states to treat flying cars as both vehicles and aircraft under state law. Pennsylvania now hopes to follow their lead with its own version through Senator Marty Flynn’s Jetsons Act.

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At the same time, the Federal Aviation Administration (FAA) has begun approving real-world tests. In 2023, the FAA granted a Special Airworthiness Certificate to SpaceX-backed Alef Aeronautics for its Model A prototype, allowing it to operate on roads and in the air for research and development. That approval marked the first time a flying car received official clearance for combined ground and flight testing in the United States.

Senator Flynn wants Pennsylvania to be part of this growing national conversation. In his co-sponsorship memo, he explained that proactive legislation will help the state prepare for the next wave of innovation.

WOULD YOU BUY THE WORLD’S FIRST PERSONAL ROBOCAR?

The Alef flying car is made of ultra light material, allowing it to fly and drive on roads. (Alef Aeronautics)

How the Jetsons Act would work

Under Senate Bill 1077, Pennsylvania would officially define a “roadable aircraft” as a hybrid vehicle capable of both driving and flying. These vehicles would need to register with the state, display a unique registration plate and meet standard inspection requirements. When operated on highways or city streets, they would be subject to the same rules as other vehicles. When used in flight, they would remain under federal aviation oversight.

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The bill also clarifies how drivers and pilots must transition between ground and air operations safely. It allows take-offs and landings only in approved areas, except during emergencies. Flynn emphasizes that clear definitions and consistent oversight will prevent confusion for both motorists and law enforcement. He hopes this clarity will also encourage manufacturers to consider Pennsylvania a test site for future flying car technologies.

CHINESE AUTO GIANT WANTS TO MAKE FLYING CARS YOUR NEXT COMMUTE OPTION

Pennsylvania’s Jetsons Act aims to prepare the state for the future of flying cars before they take off. (CycloTech)

What this means for you

If you live in Pennsylvania, this bill could one day change how you think about personal transportation. While flying cars remain in development, legislation like this sets the stage for their eventual arrival. Drivers may one day register, inspect and insure a flying car just like a regular vehicle. Pilots could use the same roadways to reach take-off zones before switching to flight mode.

Even for residents who never plan to own a flying car, the ripple effects could be significant. New rules may influence local zoning, airspace management and infrastructure planning. Communities might see new vertiports or designated landing pads as part of urban development. Insurance companies and safety regulators will need to rethink how they handle this new class of hybrid travel.

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The bill also signals a broader change in how states approach innovation. Rather than waiting for federal action, Pennsylvania wants to establish a framework that welcomes new technologies while protecting public safety.

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Kurt’s key takeaways

Senator Flynn’s Jetsons Act might sound futuristic, but it reflects a growing reality in transportation. As autonomous vehicles, drones and hybrid aircraft evolve, state governments must adapt to keep up. This legislation shows Pennsylvania’s willingness to lead rather than follow. While it may take years before you see a flying car parked in your driveway, the groundwork is already being laid. Lawmakers are thinking ahead about licensing, safety and how to integrate flying cars into existing traffic systems. That forward-thinking approach could one day make Pennsylvania one of the first states to see cars take to the sky.

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Do you think flying cars will ever be for everyday folks, or will they stay a luxury reserved for the wealthy? Let us know by writing to us at Cyberguy.com.

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