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Technology
How soapy micro dramas became Hollywood’s next big bet
Once upon a time (read: a few years ago), there were a pair of upstart streaming services called Quibi and Go90 that were supposed to appeal to phone-addicted millennials. These platforms were supposed to compete with Netflix and Amazon by offering up short-form videos designed to be watched on the go. Both services were touted as being the future of entertainment, and they had sizable financial backing. But neither Quibi nor Go90 managed to gain any real traction before their names became shorthand for “bad ideas exemplifying how out of touch studio and telecom execs can be.”
Quibi and Go90 were not long for this world, and much has been written about how they were doomed from the jump. Quibi was oddly expensive, Go90’s landscape mode-focused branding confused people, and neither service made it easy to share their content on other platforms. Back then, people — especially here in the West — laughed at the idea of watching scripted series that were meant to be viewed on a smartphone. But that same basic concept began to take off in China as the covid-19 pandemic ground the entertainment industry to a halt and forced movie theaters to close. Some were supernatural period dramas, while others were romantically charged thrillers set in the modern day. And their stories were all filled with wild twists that played out over the course of dozens of episodes.
In 2025, “micro drama” companies like DramaBox and ReelShort have demonstrated that there actually is an audience willing to pay for content that can be consumed in small, quick bites. And the recent micro drama boom has been a fascinating case study in old, failed ideas finding wild success in the present day because the way people think about and interact with media has changed.
When you open up any of the dedicated micro drama apps, you can see that the companies behind them took notes from social media platforms like TikTok and streaming services like Netflix in order to create a new, slop-filled third kind of thing. You’re immediately presented with a grid of posters for multipart series whose “episodes” each run for about two minutes max. And the titles — gems like I Kissed a CEO and He Liked It, Betrayed Alpha Queen Rises from the Ashes, and The Unwanted Wife Strikes Back — are as self-explanatory as they are ridiculous. Almost all of the shows involve elements of pulpy romance and women getting revenge after being scorned for not embodying the “right kind” of womanhood or femininity.
Many of the series frame fertility, motherhood, and werewolf / Omegaverse culture as the things that define their heroines’ sense of self. And while these female characters are often introduced as people who are able to fend for themselves independently, their main goal is usually to find a man who can sweep them off their feet and take care of all their worldly needs.
Micro dramas’ overwhelming focus on stories about downtrodden damsels in distress speaks to the fact that female viewers make up a substantial chunk of these platforms’ subscriber base. On some level, these series are tapping into the same kind of tawdry energy that kept the romance lit space humming along even as the larger publishing industry has seen a steady drop in sales. But unlike romance novels from traditional publishing houses with rigorous editorial processes, there’s a slapdash shoddiness to micro dramas’ production values that reflects how incredibly inexpensive they are to make compared to a Netflix or Hulu original.
That relative cheapness is one of the major reasons that ReelShort and DramaBox — which are backed by Chinese and Singaporean companies, respectively — have been making a bigger push into Western markets over the past few years. That’s also why US-owned studios like GammaTime and MicroCo are starting to pop up. It doesn’t seem to bother viewers that basically everything about micro dramas, from the writing to the acting to the lighting, is absolutely terrible. Globally, the micro drama industry is expected to rake in about $3 billion by the end of the year thanks to the platforms’ surprisingly aggressive and gamified pricing strategies. And with Hollywood execs deciding to get more serious about making micro dramas, the business has become something of an unexpected boon for young actors, writers, and production workers trying to maintain careers within a contracting job market.
Though you would be hard-pressed to find a micro drama that felt like a strong piece of storytelling, there’s no denying that people are paying to watch them at a time when traditional streamers have been struggling to draw in new subscribers. Are series like Carrying His Triplets, Becoming His Wifey, and Found a Homeless Billionaire Husband for Christmas destined to become mainstream pop cultural phenomenons? Probably not. But these kinds of projects are keeping people employed and making enough of a profit to justify their existence.
By launching a new kind of labor contract designed to address “the unique needs” of actors working on serialized micro dramas, like ensuring they’re paid a fair wage and earn screen credits for their labor, SAG-AFTRA has sent a signal to the rest of the entertainment industry about this kind of content’s future potential. These shows might not be particularly good right now, but that could change if the studios put more effort into producing them. And even if micro dramas were to stick to their current style of stilted acting / lackluster directing / weak writing, their success right now suggests that their subscribers might not really be interested in something “better.”
As different segments of the tech and entertainment industries vie for people’s attention, micro dramas feel like an unusually strong contender. Micro dramas don’t quite add up to streaming series in the way we typically think of them, and they don’t exactly scratch the same “look watch some randos do stuff” itch that TikTok is built for. Ironically, ReelShort and DramaBox’s success feels like a direct byproduct of the way that TikTok, Instagram, and YouTube have gotten people into the habit of endlessly scrolling through vertically shot video. But these micro dramas are their own weird thing that have carved out a unique niche and found a ravenous audience in the process. And if these new platforms can keep their upward momentum going, it wouldn’t be at all surprising to see their streaming and social media competitors rushing to make the similar content of their own.
- More and more micro drama production houses are embracing generative artificial intelligence into their workflows to keep production costs down while churning content out even faster. As ill-suited as the tech generally is for more polished projects, it makes a lot of sense for the style these kinds of shows are known for. It’ll be interesting to see if micro dramas’ use of AI will become a point of contention for the human actors relying on these projects for work.
- Micro dramas’ rise in prominence also happens to coincide with a sharp downturn of film and TV production in Los Angeles. That’s another reason more performers are turning to the platforms to stay afloat, and this moment could be a choice opportunity for micro dramas to establish themselves as a viable source of entertainment.
- Though micro dramas are currently on the come up, this Puck piece does an excellent job of illustrating some of the challenges these platforms will be up against as their growth leads to market saturation.
- It’s important to understand just how hostile toward users basically all of the big micro drama apps are. Janko Roettgers’ recent piece here breaks down what makes these apps feel so predatory, and how many of them have been informed by mobile gaming’s freemium model.
- The Ankler had a great sit-down with ReelShort CEO Joey Jia about how the company’s approach to monetization turned it into a billion-dollar business. The piece also includes a chat with actor Kasey Esser about how working on micro dramas has had a profound impact on his career.
- SAG-AFTRA’s micro drama contract makes it seem like the union is being proactive about shifts within the entertainment industry. But this Variety piece digs into how the new contract was — at least partially — a response to the fact that some actors were just deciding to work nonunion.
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Xiaomi has just given a global launch to two of its latest flagship phones, the Xiaomi 17 and 17 Ultra, along with a Leica-branded Leitzphone edition of the Ultra. There’s no sign, however, of the 17 Pro, which launched in China with an additional display mounted next to the rear cameras.
The 17 and 17 Ultra will apparently be available soon in the UK, Europe, and select other markets. The 17 — pitched as a rival to the likes of the iPhone 17 and Samsung Galaxy S26 — will cost £899 / €999 (about $1,200), while the larger and more capable Ultra starts from £1,299 / €1,499 ($1,750). The limited-edition Leitzphone will be substantially more expensive at £1,699 / €1,999 ($2,300), though it includes 16GB of RAM and 1TB of storage, along with a few extra accessories.
The 17 is an extremely capable small-ish flagship, with a 6.3-inch OLED display, Qualcomm Snapdragon 8 Elite Gen 5, and large 6,330mAh silicon-carbon battery (though sadly smaller than the 7,000mAh version launched in China). I won’t be writing a full review of the 17, but did spend a week using it as my main phone, and found that the battery cruised past the full-day mark, though wasn’t quite enough for two full days of my typical usage. That’s far better battery life than you’d find in similarly sized phones from Apple, Samsung, or Google.
The cameras impress too, with 50-megapixel sensors behind each of the four lenses, selfie included. Pound for pound, you won’t find many better camera systems in any phone this size.
1/10
The Ultra, unsurprisingly, takes things to another level. It’s much larger, with a 6.9-inch display, and weighs a hefty 218g. Despite that, the 6,000mAh is actually smaller, though I found it delivered pretty similar longevity.
The enormous camera is, as ever for Xiaomi’s Ultra phones, the highlight. There are 50-megapixel sensors for each of the main, ultrawide, and selfie cameras, with a large 1-inch-type sensor behind the primary lens. The periscope telephoto is even more impressive: 200-megapixel resolution, a large 1/1.4-inch sensor, and continuous optical zoom from 3.2x to 4.3x, the equivalent of 75-100mm. Xiaomi isn’t the first to pull off a true zoom phone — Sony’s Xperia 1 IV got there first in 2022 — but the telephoto camera here is far more capable than that phone’s, with natural bokeh and impressive performance even in low light.
The camera capabilities are supported by Xiaomi’s ongoing photography partner Leica, but it’s the pair’s Leitzphone that really emphasizes that. Slightly redesigned from the 17 Ultra Leica Edition that was released in China last December, this includes Leica branding across the hardware and software, a range of Leica filters and shooting styles, and a rotatable rear camera ring that can be used to control the zoom. It’s the first Leica Leitzphone produced by Xiaomi — after a trio of Japan-only Sharp models — and comes with additional branded accessories, including a case with a lens cap and a microfiber cleaning cloth.
Xiaomi has plenty of other announcements alongside the 17 series phones at MWC this year, including a super-slim magnetic power bank, the Pad 8 and Pad 8 Pro tablets, and a smart tag that supports both Google and Apple’s tech-tracking networks.
Photography by Dominic Preston / The Verge
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Free apps are supposed to cost you nothing but storage space. But in this case, they may have cost millions of people control over their own internet connections.
Google says it has disrupted what it believes was the world’s largest residential proxy network, one that secretly hijacked around 9 million Android devices, along with computers and smart home gadgets. Most people had no idea their devices were being used since the apps worked normally, and nothing looked broken.
But behind the scenes, those devices were quietly routing traffic for strangers, including cybercriminals.
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STOP GOOGLE FROM FOLLOWING YOUR EVERY MOVE
Google says it disrupted a massive residential proxy network that secretly hijacked about 9 million Android and smart devices. (AaronP/Bauer-Griffin/GC Images)
How your device became part of a proxy network
According to Google’s Threat Intelligence Group, the network was tied to a company known as IPIDEA. Instead of spreading through obvious malware, it relied on hidden software development kits, or SDKs, that were embedded inside more than 600 apps. These apps ranged from simple utilities to VPN tools and other free downloads. When you installed one, the app performed its advertised function. But it also enrolled your device into a residential proxy network.
That means your phone, computer or smart device could be used as a relay point for someone else’s internet traffic. That traffic might include scraping websites, launching automated login attempts or masking the identity of someone conducting shady online activity. From the outside, it looked like that activity came from your home IP address. You wouldn’t see it happening, and in many cases, you wouldn’t notice any major performance issues.
Google says in a single seven-day period earlier this year, more than 550 separate threat groups were observed using IP addresses linked to this infrastructure. That includes cybercrime operations and state-linked actors. Residential proxy networks are attractive because they make malicious traffic look like normal consumer activity. Instead of coming from a suspicious data center, it appears to come from someone’s living room.
What Google did to shut it down
Google says it took legal action in a U.S. federal court to seize domains used to control the infected devices and route proxy traffic. It also worked with companies like Cloudflare and other security firms to disrupt the network’s command-and-control systems. Google claims it also updated Play Protect, the built-in Android security system, so that certified devices would automatically detect and remove apps known to include the malicious SDKs.
However, Google also warned that many of these apps were distributed outside the official Play Store. That matters because Play Protect can only scan and block threats tied to apps installed through Google Play. Third-party app stores, unofficial downloads and uncertified Android devices carry far greater risk.
IPIDEA has claimed its service was meant for legitimate business use, such as web research and data collection. But Google’s research suggests the network was heavily abused by criminals. Even if some users knowingly installed bandwidth-sharing apps in exchange for rewards, many did not receive clear disclosure about how their devices were being used.
Google’s investigation also found significant overlap between different proxy brands and SDK names. What looked like separate services were often tied to the same infrastructure. That makes it harder for consumers to know which apps are safe and which are quietly monetizing their connection.
300,000 CHROME USERS HIT BY FAKE AI EXTENSIONS
Hidden software inside more than 600 apps allegedly turned phones and computers into internet relays for cybercriminals. (David Paul Morris/Bloomberg via Getty Images)
7 ways you can protect yourself from Android proxy attacks
If millions of devices can be quietly turned into internet relay points, the big question is, how do you make sure yours isn’t one of them? These steps reduce the risk that your phone, TV box or smart device gets pulled into a proxy network without you realizing it.
1) Stick to official app stores
Only download apps from the Google Play Store or other trusted app marketplaces. Some apps hide small pieces of code that can secretly use your internet connection. These are often spread through third-party app stores or direct app files called “APKs,” which are Android app files installed manually instead of through the Play Store. When you sideload apps this way, you bypass Google’s built-in security checks. Sticking to official stores helps keep those hidden threats off your device.
2) Avoid “earn money by sharing bandwidth” apps
If an app promises rewards for sharing your unused internet bandwidth, that’s a major red flag. In many cases, that is exactly how residential proxy networks recruit devices. Even if it sounds legitimate, you are effectively renting out your IP address. That can expose you to abuse, blacklisting or deeper network vulnerabilities.
3) Review app permissions carefully
Before installing any app, check what permissions it requests. A simple wallpaper app should not need full network control or background execution privileges. After installation, go into your phone’s settings and audit which apps have constant internet access, background activity rights or special device permissions.
4) Install strong antivirus software
Today’s mobile security tools can detect suspicious app behavior, unusual internet activity and hidden background services. Strong antivirus software adds an extra layer of protection beyond what’s built into your device, especially if you’ve installed apps in the past that you’re unsure about. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at Cyberguy.com.
5) Keep your devices updated
Android security updates patch vulnerabilities that proxy operators may exploit. If you’re using an older phone, tablet or Android TV box that no longer receives updates, it may be time to upgrade. Unpatched devices are easier targets for hidden SDK abuse and botnet enrollment.
6) Use a strong password manager
If your device ever becomes part of a proxy network or is otherwise compromised, attackers often try to pivot into your accounts next. That’s why you should never reuse passwords. A password manager generates long, unique passwords for every account and stores them securely, so one breach does not unlock your email, banking or social media. Many password managers also include breach monitoring tools that alert you if your credentials appear in leaked databases, giving you a chance to act before real damage is done. Check out the best expert-reviewed password managers of 2026 at Cyberguy.com.
7) Remove apps you don’t fully trust
Go through your installed apps and delete or uninstall anything you don’t recognize or haven’t used in months. The fewer apps running on your device, the fewer opportunities there are for hidden SDKs to operate. If you suspect your device has been compromised, consider a full reset and reinstall only essential apps from trusted sources.
ANDROID MALWARE HIDDEN IN FAKE ANTIVIRUS APP
Threat groups and state-linked actors allegedly used compromised devices to mask online activity and automate attacks. (Photo Illustration by Serene Lee/SOPA Images/LightRocket via Getty Images)
Kurt’s key takeaway
Residential proxy networks operate in a gray area that sounds harmless on paper but can quickly become a shield for cybercrime. In this case, millions of everyday devices were quietly enrolled into a system that attackers used to hide their tracks. Google’s takedown is a major move, but the broader market for residential proxies is still growing. That means you need to be cautious about what you install and what permissions you grant. Free apps are rarely truly free. Sometimes, the product being sold is you and your internet connection.
Have you ever installed an app that promised rewards for sharing bandwidth, or used a free VPN without thinking twice about it? Let us know your thoughts by writing to us at Cyberguy.com.
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This week, Anthropic delivered a master class in arrogance and betrayal as well as a textbook case of how not to do business with the United States Government or the Pentagon.
Our position has never wavered and will never waver: the Department of War must have full, unrestricted access to Anthropic’s models for every LAWFUL purpose in defense of the Republic.
Instead, @AnthropicAI and its CEO @DarioAmodei, have chosen duplicity. Cloaked in the sanctimonious rhetoric of “effective altruism,” they have attempted to strong-arm the United States military into submission – a cowardly act of corporate virtue-signaling that places Silicon Valley ideology above American lives.
The Terms of Service of Anthropic’s defective altruism will never outweigh the safety, the readiness, or the lives of American troops on the battlefield.
Their true objective is unmistakable: to seize veto power over the operational decisions of the United States military. That is unacceptable.
As President Trump stated on Truth Social, the Commander-in-Chief and the American people alone will determine the destiny of our armed forces, not unelected tech executives.
Anthropic’s stance is fundamentally incompatible with American principles. Their relationship with the United States Armed Forces and the Federal Government has therefore been permanently altered.
In conjunction with the President’s directive for the Federal Government to cease all use of Anthropic’s technology, I am directing the Department of War to designate Anthropic a Supply-Chain Risk to National Security. Effective immediately, no contractor, supplier, or partner that does business with the United States military may conduct any commercial activity with Anthropic. Anthropic will continue to provide the Department of War its services for a period of no more than six months to allow for a seamless transition to a better and more patriotic service.
America’s warfighters will never be held hostage by the ideological whims of Big Tech. This decision is final.
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