Technology

How soapy micro dramas became Hollywood’s next big bet

Published

4 months ago

November 16, 2025

How soapy micro dramas became Hollywood’s next big bet

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on Hollywood trends and streaming culture, follow Charles Pulliam-Moore. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here.

Once upon a time (read: a few years ago), there were a pair of upstart streaming services called Quibi and Go90 that were supposed to appeal to phone-addicted millennials. These platforms were supposed to compete with Netflix and Amazon by offering up short-form videos designed to be watched on the go. Both services were touted as being the future of entertainment, and they had sizable financial backing. But neither Quibi nor Go90 managed to gain any real traction before their names became shorthand for “bad ideas exemplifying how out of touch studio and telecom execs can be.”

Quibi and Go90 were not long for this world, and much has been written about how they were doomed from the jump. Quibi was oddly expensive, Go90’s landscape mode-focused branding confused people, and neither service made it easy to share their content on other platforms. Back then, people — especially here in the West — laughed at the idea of watching scripted series that were meant to be viewed on a smartphone. But that same basic concept began to take off in China as the covid-19 pandemic ground the entertainment industry to a halt and forced movie theaters to close. Some were supernatural period dramas, while others were romantically charged thrillers set in the modern day. And their stories were all filled with wild twists that played out over the course of dozens of episodes.

In 2025, “micro drama” companies like DramaBox and ReelShort have demonstrated that there actually is an audience willing to pay for content that can be consumed in small, quick bites. And the recent micro drama boom has been a fascinating case study in old, failed ideas finding wild success in the present day because the way people think about and interact with media has changed.

When you open up any of the dedicated micro drama apps, you can see that the companies behind them took notes from social media platforms like TikTok and streaming services like Netflix in order to create a new, slop-filled third kind of thing. You’re immediately presented with a grid of posters for multipart series whose “episodes” each run for about two minutes max. And the titles — gems like I Kissed a CEO and He Liked It, Betrayed Alpha Queen Rises from the Ashes, and The Unwanted Wife Strikes Back — are as self-explanatory as they are ridiculous. Almost all of the shows involve elements of pulpy romance and women getting revenge after being scorned for not embodying the “right kind” of womanhood or femininity.

Many of the series frame fertility, motherhood, and werewolf / Omegaverse culture as the things that define their heroines’ sense of self. And while these female characters are often introduced as people who are able to fend for themselves independently, their main goal is usually to find a man who can sweep them off their feet and take care of all their worldly needs.

Micro dramas’ overwhelming focus on stories about downtrodden damsels in distress speaks to the fact that female viewers make up a substantial chunk of these platforms’ subscriber base. On some level, these series are tapping into the same kind of tawdry energy that kept the romance lit space humming along even as the larger publishing industry has seen a steady drop in sales. But unlike romance novels from traditional publishing houses with rigorous editorial processes, there’s a slapdash shoddiness to micro dramas’ production values that reflects how incredibly inexpensive they are to make compared to a Netflix or Hulu original.

That relative cheapness is one of the major reasons that ReelShort and DramaBox — which are backed by Chinese and Singaporean companies, respectively — have been making a bigger push into Western markets over the past few years. That’s also why US-owned studios like GammaTime and MicroCo are starting to pop up. It doesn’t seem to bother viewers that basically everything about micro dramas, from the writing to the acting to the lighting, is absolutely terrible. Globally, the micro drama industry is expected to rake in about $3 billion by the end of the year thanks to the platforms’ surprisingly aggressive and gamified pricing strategies. And with Hollywood execs deciding to get more serious about making micro dramas, the business has become something of an unexpected boon for young actors, writers, and production workers trying to maintain careers within a contracting job market.

Though you would be hard-pressed to find a micro drama that felt like a strong piece of storytelling, there’s no denying that people are paying to watch them at a time when traditional streamers have been struggling to draw in new subscribers. Are series like Carrying His Triplets, Becoming His Wifey, and Found a Homeless Billionaire Husband for Christmas destined to become mainstream pop cultural phenomenons? Probably not. But these kinds of projects are keeping people employed and making enough of a profit to justify their existence.

By launching a new kind of labor contract designed to address “the unique needs” of actors working on serialized micro dramas, like ensuring they’re paid a fair wage and earn screen credits for their labor, SAG-AFTRA has sent a signal to the rest of the entertainment industry about this kind of content’s future potential. These shows might not be particularly good right now, but that could change if the studios put more effort into producing them. And even if micro dramas were to stick to their current style of stilted acting / lackluster directing / weak writing, their success right now suggests that their subscribers might not really be interested in something “better.”

As different segments of the tech and entertainment industries vie for people’s attention, micro dramas feel like an unusually strong contender. Micro dramas don’t quite add up to streaming series in the way we typically think of them, and they don’t exactly scratch the same “look watch some randos do stuff” itch that TikTok is built for. Ironically, ReelShort and DramaBox’s success feels like a direct byproduct of the way that TikTok, Instagram, and YouTube have gotten people into the habit of endlessly scrolling through vertically shot video. But these micro dramas are their own weird thing that have carved out a unique niche and found a ravenous audience in the process. And if these new platforms can keep their upward momentum going, it wouldn’t be at all surprising to see their streaming and social media competitors rushing to make the similar content of their own.

More and more micro drama production houses are embracing generative artificial intelligence into their workflows to keep production costs down while churning content out even faster. As ill-suited as the tech generally is for more polished projects, it makes a lot of sense for the style these kinds of shows are known for. It’ll be interesting to see if micro dramas’ use of AI will become a point of contention for the human actors relying on these projects for work.
Micro dramas’ rise in prominence also happens to coincide with a sharp downturn of film and TV production in Los Angeles. That’s another reason more performers are turning to the platforms to stay afloat, and this moment could be a choice opportunity for micro dramas to establish themselves as a viable source of entertainment.

Though micro dramas are currently on the come up, this Puck piece does an excellent job of illustrating some of the challenges these platforms will be up against as their growth leads to market saturation.
It’s important to understand just how hostile toward users basically all of the big micro drama apps are. Janko Roettgers’ recent piece here breaks down what makes these apps feel so predatory, and how many of them have been informed by mobile gaming’s freemium model.
The Ankler had a great sit-down with ReelShort CEO Joey Jia about how the company’s approach to monetization turned it into a billion-dollar business. The piece also includes a chat with actor Kasey Esser about how working on micro dramas has had a profound impact on his career.
SAG-AFTRA’s micro drama contract makes it seem like the union is being proactive about shifts within the entertainment industry. But this Variety piece digs into how the new contract was — at least partially — a response to the fact that some actors were just deciding to work nonunion.

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Charles Pulliam-Moore

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Technology

Halide co-founder is suing former partner Sebastiaan de With for taking source code to Apple

Published

9 hours ago

March 22, 2026

Press Room

Halide co-founder is suing former partner Sebastiaan de With for taking source code to Apple

Lux Optics co-founder Sebastiaan de With made headlines when he joined Apple in late January. The company was behind Halide, one of the most popular photography apps for the iPhone, which gained a cult following for its robust pro-level controls.

Apple was apparently a big enough fan that it tried to acquire the developer last summer. Those talks never bore fruit, and eventually the company simply hired de With. At the time, it was widely believed that Apple had poached him from Lux. But new allegations from a lawsuit filed by co-founder Ben Sandofsky in the California Superior Court of Santa Cruz claim de With was fired for financial misconduct in December of 2025.

According to The Information, the suit “accuses de With of improperly using more than $150,000 in Lux corporate funds to pay for personal expenses,” as well as “taking Lux source code and confidential material with him when he joined Apple.”

An attorney for de With denied those claims and said that “The attempt to insert Apple into this dispute appears designed to create leverage and attract attention.“

Technology

Creepy robot mom that gives birth is training future midwives

Published

10 hours ago

March 22, 2026

Press Room

Creepy robot mom that gives birth is training future midwives

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Most hospital training labs use basic dummies or simple mannequins to teach medical skills. Students practice procedures, learn techniques and move on to real patients later. But a new childbirth simulator called Mama Anne takes training to a very different level. This lifelike robot blinks, breathes and even talks while helping midwifery students practice delivering babies before they ever step into a real delivery room. And if the idea of a robot going into labor feels a little creepy, you are not alone.

At York St. John University in York, England, educators have introduced the simulator as part of a new approach to hands-on medical training. The technology allows students to experience complex labor scenarios in a safe environment where mistakes become learning moments instead of medical emergencies. And yes, the robot actually gives birth.

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Mama Anne is a high-fidelity childbirth simulator used to train midwifery students in realistic labor and delivery scenarios before they work with real patients. (Laerdal Medical)

How the robot childbirth simulator trains future midwives

The simulator known as Mama Anne looks and behaves much like a real patient in labor. Developed by Laerdal Medical, the high-fidelity mannequin was designed to recreate real childbirth conditions with startling realism.

Students interact with Mama Anne as if she were an actual patient. Her eyes blink and react to light. Her chest rises and falls as she breathes. She even has pulses that can be felt in multiple places across the body. Most importantly, she can deliver a baby mannequin during a simulated birth.

Unlike older training models that stayed mostly static, this simulator moves and reacts during labor. It can deliver in several positions, including lying back or on all fours. It can also display vital signs that change in response to medical complications. In short, it turns a classroom exercise into something that feels much closer to a real hospital scenario.

Why robot childbirth simulators are becoming essential

For decades, midwifery training relied heavily on textbooks, observation and limited hands-on practice. That approach left a major gap. Many students encountered their first true emergencies only after they began working in clinical settings.

Now technology is filling that gap. Simulation tools like Mama Anne allow students to practice high-risk situations repeatedly before they ever treat a real patient. As a result, students build confidence while instructors guide them through difficult scenarios.

For example, the simulator can recreate several dangerous childbirth complications, including:

Postpartum hemorrhage with realistic blood loss
Shoulder dystocia when a baby becomes stuck during delivery
Pre-eclampsia and eclampsia with changing vital signs
Sepsis symptoms that require rapid treatment

Students also practice everyday clinical skills such as monitoring fetal heart rate, giving injections and managing labor from start to finish. Because the training environment is controlled, instructors can pause a scenario, explain a mistake and run it again.

The robot even teaches communication skills

Medical training is not only about technical procedures. Communication with patients matters just as much. Mama Anne helps with that, too.

The simulator can speak using recorded responses or real-time dialogue through hidden speakers. Students must explain procedures, ask for consent and reassure their patient just as they would in a real delivery room.

If someone touches the simulator without asking first, it can react and vocalize discomfort. That feature reinforces one of the most important lessons in modern healthcare: patient consent and respectful care always come first.

REMOTE ROBOT SURGERY REMOVES CANCER 1,500 MILES AWAY

The lifelike simulator can blink, breathe, display vital signs and deliver a baby mannequin to recreate complex childbirth situations. (Laerdal Medical)

Why universities are investing in this technology

Educators believe simulation training dramatically improves how healthcare students prepare for the real world. Rebecca Beggan, midwifery program lead at York St. John University, says hands-on simulation helps students build both competence and confidence before clinical placements.

Students can experience an entire labor scenario from beginning to end. They learn antenatal care, labor management and postnatal care in a single immersive exercise. Instructors also say the technology helps protect students from the emotional shock of encountering their first medical emergency without preparation. Instead of facing those situations cold, students enter clinical placements with real practice under their belt.

The future of childbirth training

The arrival of hyper-realistic simulators like Mama Anne suggests medical education is entering a new era. Instead of learning mostly through observation and experience, future healthcare professionals may train through realistic simulations that mirror real hospital conditions.

That shift could change everything from how nurses train to how surgeons rehearse complex procedures. Technology will never replace human caregivers. However, it can help prepare them better than ever before.

What this means to you

Even if you never step into a medical classroom, this technology could still affect your life. Better training often leads to better patient outcomes. When healthcare providers practice emergency scenarios in advance, they react faster and make fewer mistakes during real emergencies.

For expectant parents, that can mean safer deliveries and more confident medical teams in the room. Simulation training also reflects a broader shift in healthcare education across the United States. Many hospitals and universities are adopting high-fidelity simulators for surgery, emergency care and trauma response. The goal is simple: Let students practice difficult situations before lives are on the line.

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Kurt’s key takeaways

A robot that gives birth may seem a little creepy at first. Still, tools like this could become common in medical training down the road. Students gain hands-on experience. Instructors guide them through emergencies. Patients benefit from better-prepared medical teams. The next generation of midwives may enter the delivery room with far more practice than any class before them. As medical simulators grow more realistic and more widespread, one question naturally follows.

Students use the simulator to practice emergencies like postpartum hemorrhage, shoulder dystocia and other complications in a safe training environment. (Laerdal Medical)

If robots can train doctors to deliver babies today, what other parts of healthcare might soon be practiced first in simulation labs instead of hospitals? Let us know by writing to us at Cyberguy.com.

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Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

Technology

The AirPods Pro 3 are $50 off right now, nearly matching their best-ever price

Published

21 hours ago

March 21, 2026

Press Room

The AirPods Pro 3 are off right now, nearly matching their best-ever price

Less than a week ago, Apple announced the forthcoming AirPods Max 2, a pair of over-ear headphones that leverage the company’s H2 chip for AI-powered live translation, conversation awareness, and a host of newer features. However, if you’re okay with a pair of earbuds, the AirPods Pro 3 offer access to all the same features for less — especially given they’re currently on sale at Amazon, Walmart, and Best Buy for $199.99 ($50 off), matching their second-best price to date.

For iPhone owners, nothing else really compares to the AirPods Pro 3. Apple’s latest pair of premium earbuds deliver the best active noise cancellation and richest sound of any AirPods model to date, combined with a more comfortable, angled design that fits securely and naturally in your ear canal. They also feature a new XXS ear tip size and a more robust IP57 rating for sweat and water resistance, making them better suited for long-distance runs and various gym activities.

Speaking of workouts, the Pro 3 can also pull double duty as a fitness tracker, thanks to a built-in heart rate sensor that works with Apple’s Fitness app to track calories burned across more than 50 workout types. It’s a welcome addition if you don’t use an Apple Watch; however, it may not be as useful for those who already own and rely on Apple’s wearable for its health tracking and wellness features.

Lastly, as mentioned up top, the AirPods Pro 3 also boast an H2 chip, allowing for the aforementioned real-time translation features and Apple’s newer Voice Isolation tech, which uses machine learning to isolate and enhance voice quality by removing unwanted background noise. That’s on top of their seamless integration with other Apple devices, mind you, which lets you take advantage of automatic device switching and a Find My-compatible charging case.