Technology
Holiday travel privacy risks and how to stay safe
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Holiday travel is stressful enough with crowded airports, expensive flights and last-minute itinerary changes. But there’s a hidden part of the travel industry most people don’t know about: your personal data is being harvested, packaged and sold every time you book a flight, reserve a hotel room or check a travel app.
Whether you’re traveling for a Christmas break or booking early for New Year’s, the companies you trust with your most sensitive details—full name, home address, passport info, travel dates and device data—are sharing and selling far more than you think.
And during the holiday rush, that data becomes a goldmine for scammers.
Let’s unpack how this works, which companies collect the most and what you can do before you travel to keep your personal information out of the wrong hands.
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PROTECT YOUR DATA BEFORE HOLIDAY SHOPPING SCAMS STRIKE
Holiday travel brings more than stress because every booking and check-in quietly generates personal data you may not realize you are giving away. (iStock)
Why holiday travel puts your data at risk
The holiday season is the peak period for travel-related data collection. Airlines, hotels, booking platforms, loyalty programs and travel apps all experience massive traffic spikes—millions of Americans are searching for deals, comparing prices, checking gate changes and re-booking delayed flights.
Every one of those actions creates trackable data points, including:
- Email address
- Phone number
- Full name and DOB
- Address history
- Travel itineraries
- Passport or ID data
- Device fingerprint
- IP address and location
- Shopping habits and spending patterns.
You might assume this data stays with the airline or hotel. It doesn’t.
Most companies share it with advertisers, analytics firms, data brokers and dozens of unnamed “partners.” Some even use your data to profile you—how often you travel, how much you’ll likely spend and whether you’re a “high-value” target.
That information can easily leak into scammer databases, which is why holiday travelers suddenly see:
- Fake “your flight is canceled” texts
- Phishing emails that look identical to hotel confirmations
- Bogus baggage fee requests
- Fake TSA PreCheck renewal notices
- “Urgent re-verification required” messages.
Scammers rely on the fact that you’re stressed, rushing and expecting travel updates. And because they already have your personal data, their attacks are frighteningly convincing.
STOP FOREIGN-OWNED APPS FROM HARVESTING YOUR PERSONAL DATA
Airlines, hotels, apps and booking platforms collect far more information than most travelers know and that data often gets shared with advertisers and data brokers. (AP Photo/Ryan Sun)
Examples of what major travel companies collect
Here are real-world examples of how holiday travel platforms collect and share your data:
1) Airlines (Delta, American, United, Southwest)
Major U.S. airlines collect not just your name, phone number and email, but also travel companions, payment details, geolocation data, device data and loyalty-program activity.
They share this with:
- “Marketing partners”
- Analytics platforms
- Third-party advertisers
- Data-enrichment firms.
Many of these partners, over time, become part of the data broker ecosystem.
2) Booking platforms (Expedia, Booking.com, Hotels.com)
Each booking platform details what it collects in its privacy policy. Oftentimes, these sites track:
- Search history
- Price views
- Device fingerprint
- Click behavior
- IP-based location
- Payment attempts—even abandoned carts.
This is used to build profiles that determine what deals you’re shown and how aggressively you’re targeted.
3) Hotel chains (Marriott, Hilton, IHG)
Marriott’s privacy policy and other privacy statements list over 60 categories of data it collects. Some chains were caught sharing guest data with:
- Ad networks
- Social media platforms
- Third-party “guest experience” tools
- Affiliate networks
- Data brokers for cross-device tracking.
Cybercriminals have been using the information of over 500 million Marriott guests, exposed during a four-year-long breach that started in 2014, to craft and execute travel-themed scams to this day.
4) Travel apps (Airbnb, Hopper, KAYAK, TripIt)
These are some of the most aggressive data collectors because they run nonstop on your phone. Many collect:
- Real-time location
- Contacts
- Clipboard data
- Behavioral analytics
- Device ID
- In-app browsing.
Some of these firms then “share information with partners for marketing enhancement,” which is typically code for data selling.
YOUR DISCARDED LUGGAGE TAGS ARE WORTH MONEY TO SCAMMERS
Scammers use leaked travel details to send fake flight alerts, hotel messages and urgent payment notices that look real because they already have your personal information. (iStock)
How scammers use your travel data
Once your information enters the ecosystem, scammers build travel-themed attacks designed to hit you at the worst possible time. Some common examples include:
- Fake airline notifications: (e.g., “Your flight has been canceled, click here to rebook”)
- Urgent hotel “payment failure” emails: Scammers use leaked address and booking data to send emails that look exactly like they’re from the Hilton or Marriott
- Fake baggage fees: (e.g., “Pay $24.90 to release your checked bag”)
- TSA and Global Entry renewal scams.
This isn’t guesswork. They already have your name, flight, hotel, location and travel dates—because the travel industry’s data partners sold or leaked them.
How to protect yourself before you travel
Here are my top steps to staying private this holiday season:
1) Check what data the travel companies already have
Hotels, airlines and booking sites all have data removal options—though they’re buried in their privacy settings.
2) Stop apps from tracking your location
Turn off location permissions for apps like:
- Hopper
- Airbnb
- Expedia
- HotelTonight.
Many track you even when not in use. Here’s how to do it for iPhone and Android:
On iPhone: Open Settings, tap Privacy & Security, then tap Location Services, scroll down to the app and tap each app, and set location access to “While Using the App” or “Never,” and turn off “Share My Location” if you don’t want them to see your exact spot.
On Android: Open Settings, tap Location, then choose App location permissions or App permissions, find the app and tap it, and change each one to “Allow only while using the app” or “Don’t allow” so they can’t track you in the background. (Settings may vary depending on your Android phone’s manufacturer.)
3) Remove your personal data from data broker sites
This is the most important step. Even if you stop airlines and hotels from collecting new data, your existing data is already circulating through dozens of data brokers, and that’s what scammers use to target travelers.
Data brokers hold:
- Your travel patterns
- Address history
- Email and phone details
- Income level
- Household info
- Your family members’ names.
You can manually request removal from hundreds of sites, but it takes months. That’s why I recommend a data removal service. While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com
4) Use an email alias for bookings
An alias email reduces the amount of spam and phishing attempts you’ll receive. By creating email aliases, you can also protect your information. These aliases forward messages to your primary address, making it easier to manage incoming communications and avoid data breaches.
For recommendations on private and secure email providers that offer alias addresses, visit Cyberguy.com
5) Avoid airport Wi-Fi for anything involving payments
Scammers often run fake hotspots. So, avoid airport public Wi-Fi when accessing financial information.
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Kurt’s key takeaways
The holiday season is here, and many of us are getting ready to travel to see family and friends. As travel picks up, personal data collection and sharing also increases. Airlines, hotels and travel apps often share your information with unknown third parties, which scammers can use to target you during your trip. Before you pack your bags, take a few minutes to remove your personal data from online brokers. Doing this helps protect your identity and lets you travel with peace of mind.
How do you protect your personal information when you travel during the holidays? Let us know by writing to us at Cyberguy.com
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Copyright 2025 CyberGuy.com. All rights reserved.
Technology
Two more xAI co-founders are among those leaving after the SpaceX merger
Since the xAI-SpaceX merger announced last week, which combined the two companies (as well as social media platform X) for a reported $1.25 trillion valuation — the biggest merger of all time — a handful of xAI employees and two of its co-founders have abruptly exited the company, penning long departure announcements online. Some also announced that they were starting their own AI companies.
Co-founder Yuhai (Tony) Wu announced his departure on X, writing that it was “time for [his] next chapter.” Jimmy Ba, another co-founder, posted something similar later that day, saying it was “time to recalibrate [his] gradient on the big picture.” The departures mean that xAI is now left with only half of its original 12 co-founders on staff.
It all comes after changing plans for the future of the combined companies, which Elon Musk recently announced would involve “space-based AI” data centers and vertical integration involving “AI, rockets, space-based internet, direct-to-mobile device communications and the world’s foremost real-time information and free speech platform.” Musk reportedly also talked of plans to build an AI satellite factory and city on the moon in an internal xAI meeting.
Musk wrote on X Wednesday that “xAI was reorganized a few days ago to improve speed of execution” and claimed that the process “unfortunately required parting ways with some people,” then put out a call for more people to apply to the company. He also posted a recording of xAI’s 45-minute internal all-hands meeting that announced the changes.
“We’re organizing the company to be more effective at this scale,” Musk said during the meeting. He added that the company will now be organized in four main application areas: Grok Main and Voice, Coding, Imagine (image and video), and Macrohard (“which is intended to do full digital emulation of entire companies,” Musk said).
Technology
2026 Valentine’s romance scams and how to avoid them
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Valentine’s Day should be about connection. However, every February also becomes the busiest season of the year for romance scammers. In 2026, that risk is higher than ever.
These scams are no longer simple “lonely hearts” schemes. Instead, modern romance fraud relies on artificial intelligence, data brokers and stolen personal profiles. Rather than sending random messages and hoping for a response, scammers carefully select victims using detailed personal data. From there, they use AI to impersonate real people, create convincing conversations and build trust at scale.
As a result, if you are divorced, widowed or returning to online dating after the holidays, this is often the exact moment scammers target you.
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WHEN DATING APPS GET HACKED, YOUR PRIVATE LIFE GOES PUBLIC
Romance scams surge around Valentine’s Day as criminals use artificial intelligence and stolen data to target widowed, divorced and older adults returning to online dating. (Omar Karim/Middle East Images/AFP via Getty Images)
The new face of romance scams in 2026
Romance scams are no longer slow, one-on-one cons. They’re now high-tech operations designed to target hundreds of people at once. Here’s what’s changed:
1) AI-generated personas that look and sound real
In the past, fake profiles used stolen photos and broken English. Today, scammers use AI-generated faces, voices and videos that don’t belong to any real person, making them almost impossible to reverse search.
You may be interacting with a profile that:
- Has years of realistic-looking social media posts
- Shares daily photos that match the story they tell
- Sends customized voice notes that sound natural
- Appears on “video calls” using AI face-mapping software.
Some scam networks even create entire fake families and friend groups online, so the person appears to have a real life, real friends and real history. To the victim, it feels like a genuine connection because the “person” behaves like one in every way.
2) Automated relationship scripts that adapt to you
Behind the scenes, many scammers now use software platforms that manage dozens of conversations at once. This is known as “scamware” and is incredibly hard to flag.
These systems:
- Track your replies
- Flag emotional triggers (grief, loneliness, fear, trust)
- Suggest responses based on your mood and history.
When you mention that you are widowed, the tone quickly becomes more comforting. Meanwhile, if you say you are financially stable, the story shifts toward so-called “business opportunities.” And if you hesitate, the system responds by introducing urgency or guilt. It feels personal, but in reality, you’re being guided through a pre-written emotional funnel designed to lead to one outcome: money.
3) Crypto and “investment romance” scams
One of the fastest-growing versions of romance fraud now blends love and money. A BBC World Service investigation recently revealed that many romance scams are now run by organized criminal networks across Southeast Asia, using what insiders call the “pig butchering” model, where victims are slowly “fattened up” with trust before being financially destroyed.
These operations use call center style setups, data broker profiles, scripted conversations and AI tools to target thousands of people at once. This is not accidental fraud. It’s an industry.
And the reason you were selected is simple. Your personal data made you easy to find, easy to profile and easy to target.
After weeks of trust-building, the scammer introduces:
- A “private” crypto platform
- A fake trading app
- A business or investment opportunity, “they use themselves.”
They may show fake dashboards, fake profits and even let you “withdraw” small amounts at first to build trust. But once larger sums are sent, the site disappears and so does the person. There is no investment. There is no account. And there is no way to recover the funds.
AI DEEPFAKE ROMANCE SCAM STEALS WOMAN’S HOME AND LIFE SAVINGS
Data brokers selling personal details fuel a new wave of romance fraud by helping scammers select financially stable, older victims before contact is made. (Jens Büttner/picture alliance via Getty Images)
How scammers find you before you ever match
The biggest misconception is that romance scams begin on dating apps. They don’t. They begin long before that, inside massive databases run by data brokers. These companies collect and sell profiles that include:
- Your age and marital status
- Whether you’re widowed or divorced
- Your home address history
- Your phone number and email
- Your family members and relatives
- Your income range and retirement status.
Scammers buy this data to build shortlists of ideal victims.
The data brokers behind romance scams
They filter for:
- Age 55-plus
- Widowed or divorced
- Living alone
- Financially stable
- Not active on social media.
That’s how they know who to target before the first message is ever sent.
Why are widowed and retired adults targeted first?
Scammers aren’t cruel by accident. They target people who are statistically more likely to respond. If you’ve lost a spouse, moved recently or reentered the dating world, your personal data often shows that. That makes you a priority target. And once your name lands on a scammer’s list, it can be sold again and again. That’s why many victims say, “I blocked them, but new ones keep showing up.” It’s not a coincidence. It’s data recycling.
How the scam usually unfolds
Most romance scams follow the same pattern:
- Friendly introduction: A warm message. No pressure. Often references something personal about you.
- Fast emotional bonding: They mirror your values, your experiences, even your grief.
- Distance and excuses: They can’t meet. There’s always a reason: military deployment, overseas job, business travel.
- A sudden “crisis”: Medical bills, business losses, frozen accounts, investment opportunities.
- Money requests: Wire transfers, gift cards, crypto or “temporary help.”
By the time money is involved, the emotional connection is already strong. Many victims send thousands before realizing it’s a scam.
The Valentine’s Day cleanup that stops scams at the source
If you want fewer scam messages this year, you need to remove your personal information from the places scammers buy it. That’s where a data removal service comes in. While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy.
These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.
Practical steps to protect yourself this February
Here’s what you can do right now:
- Never send money to someone you haven’t met in person
- Be skeptical of fast emotional bonding
- Verify profiles with reverse image searches
- Don’t share personal details early
- Remove your data from broker sites.
- Use strong antivirus software to block malicious links and fake login pages. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at Cyberguy.com.
When you combine these steps, you remove the access, urgency and leverage scammers rely on.
SUPER BOWL SCAMS SURGE IN FEBRUARY AND TARGET YOUR DATA
Cybercriminals now deploy AI-generated faces, voices and scripted conversations to impersonate real people and build trust at scale in modern romance scams. (Martin Bertrand/Hans Lucas/AFP via Getty Images)
Kurt’s key takeaways
Romance scams are no longer random. They are targeted, data-driven and emotionally engineered. This Valentine’s Day, the best gift you can give yourself is privacy. By removing your personal data from broker databases, you make it harder for scammers to find you, profile you and exploit your trust. And that’s how you protect not just your heart, but your identity, your savings and your peace of mind.
Have you or someone you love been contacted by a Valentine’s Day romance scam that felt real or unsettling? Let us know your thoughts by writing to us at Cyberguy.com.
CLICK HERE TO DOWNLOAD THE FOX NEWS APP
Sign up for my FREE CyberGuy Report
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Copyright 2026 CyberGuy.com. All rights reserved.
Technology
Uber Eats adds AI assistant to help with grocery shopping
Uber announced a new AI feature called “Cart Assistant” for grocery shopping in its Uber Eats app.
The new feature works a couple different ways. You can use text prompts, as you would with any other AI chatbot, to ask it to build a grocery list for you. Or you can upload a picture of your shopping list and ask it to populate your cart with all your favorite items, based on your order history. You can be as generic as you — “milk, eggs, cereal” — and the bot will make a list with all your preferred brands.
And that’s just to start out. Uber says in the coming months, Cart Assistant will add more features, including “full recipe inspiration, meal plans, and the ability to ask follow up questions, and expand to retail partners.”
But like all chatbots, Uber acknowledges that Cart Assistant may make mistakes, and urges users to double-check and confirm the results before placing any orders.
It will also only work at certain grocery stores, with Uber announcing interoperability at launch with Albertsons, Aldi, CVS, Kroger, Safeway, Sprouts, Safeway, Walgreen, and Wegmans. More stores will be added in the future, the company says.
Uber has a partnership with OpenAI to integrate Uber Eats into its own suite of apps. But Uber spokesperson Richard Foord declined to say whether the AI company’s technology was powering the new chatbot in Uber Eats. “Cart Assistant draws on publicly available LLM models as well as Uber’s own AI stack,” Foord said in an email.
Uber has been racing to add more AI-driven features to its apps, including robotaxis with Waymo and sidewalk delivery robots in several cities. The company also recently revived its AI Labs to collaborate with its partners on building better products using delivery and customer data.
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